Better: The Brand Designer Podcast – Details, episodes &amp; analysis

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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

S12 E12: Spooooky Client Stories (Round 3!) with Audrey Humphreys

Season 12 · Episode 12

mardi 28 octobre 2025 • Duration 57:05

I’m back with another spooky client story episode in celebration of Halloween, with Audrey who is my production designer here at Hello June. We read your spooky stories that you submitted anonymously and Jen shares a spooky(kinda) lead that reached out to her as well!

Guest Name: Audrey Humphreys (HJC's production designer!)

Guest Website: audaciouscreativestudio.com

Guest IG: @audaciouscreativestudio

Episodes Mentioned:

S8 E12 | Spooooky Client Stories (Round 2) with Lauren Braier

S6 E12 | Spooooky Client Stories

Kenzi’s Podcast: The Unapologetic Designer Podcast

00:00: Intro & info about my NEW offer *Scale with Confidence*

13:24: Jen’s Spooky (kinda) Inquiry Story

18:16: Spooky Client Story #1

24:38: Spooky Client Story #2

30:16: Spooky Client Story #3

35:04: Spooky Client Story #4

38:13: Spooky Client Story #5

43:23: Spooky Client Story #6

45:37: Spooky Client Story #7

46:21: “The Day I Met a Ghost..Kinda of” #8

48:20: Spooky Client Story #9

49:38: “The White Roses Incident” #10

55:06: Halloween Plans

Links:

• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025

Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)

Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*

Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*

Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*

Get 50% off your first year of Flodesk, my email marketing software.*

*These are affiliate links which means I may earn a commission.

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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

S12 E03: How to Use AI in Your Branding Business & The Future of AI in Boutique Branding with Liz Martinez-Nelson

Season 12 · Episode 3

mardi 26 août 2025 • Duration 50:09

✨ **Grab my Creative Direction template for FREE** ✨

Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) below!

👉🏼 Grab the template here! — Coming Sept 1st!

Episode Description:

As the first guest of season 12, I talk with Liz from Favorite Things Studio to discuss the integration of AI (Artificial Intelligence) in brand strategy and design. Liz shares her journey from casting director to boutique brand designer, emphasizing the value of AI tools (ChatGPT being her bread and butter) for creating more efficient and high-quality outputs and how to use them elsewhere in your business and systems. We discuss all things skepticism and the advantages of using AI in the creative industry, and how AI is reshaping the way designers approach their projects. Liz also shares details about her Brand Strategy Purrr-fection course and how she's helping other designers master the fundamentals of strategic branding.

00:58: New Updates to the Upcoming Design Minimind Course

06:06: Liz's Journey to Brand Design

08:10: Starting from Scratch: Learning the Tools

14:06: Customizing AI for Your Business

19:16: The Future of AI in Brand Strategy

26:33: Leveraging AI for Client Questionnaires

29:09: Transparency with Clients About AI Usage

32:13: Exploring Visual AI Platforms

36:57: Creating Custom AI Workflows & Systems

40:30: Legal and Ethical Considerations of AI

43:16: Brand Strategy Purrr-fection Course

Guest Name: Liz Martinez-Nelson

Guest Website: www.favoritethingsstudio.com

Instagram: @favorite.things.studio

Liz’s Course: Brand Strategy Purrr-fection

Links:

• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025

Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*

Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*

Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*

Get 50% off your first year of Flodesk, my email marketing software.*

*Some are affiliate links which means I may earn a commission.

Connect With Us:

Hello June Creative Instagram

Join The Creative Diaries (my email list)

Tags: designer, design, brand design, design studio, design business, brand designer, better podcast, better designer podcast, logo design, brand identity design

S8 E2: How to Craft a Top-Notch Client Experience with Danielle Joseph from Willowspace

Season 8 · Episode 2

mardi 22 août 2023 • Duration 44:04

Danielle Joseph is the visionary founder and creative director at Function Creative Co. and founder of Willowspace, the newest CRM tool for designers! Jen and Danielle chat about the importance of crafting a strong client experience and Danielle’s experience building a startup software company.

Guest Information:

Guest Name: Danielle Joseph

Guest Business Name: Function Creative Co. and Willowspace

Guest Website: https://willowspace.app/?lmref=s7e3YA

Guest Instagram: @hellofunction @willowspace.co

Links Mentioned:

Enjoy a free month trial of Willowspace using the code BETTERBRAND here.

Connect With Us:

Our Resources Page

www.betterbranddesigner.com/disclaimer

Support us on Patreon

Our podcast disclaimer can be found by visiting:

Tags:

designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

S8 E1: Catching Up with Jen & How to Take a Summer Sabbatical

Season 8 · Episode 1

mardi 15 août 2023 • Duration 29:42

Welcome to season 8! In today’s episode, Jen discusses her summer sabbatical and how she’s been able to run her business while being out of office. She also gives tips for designers to plan time away from their own businesses without the worry of missed opportunities.

Links Mentioned:

Showit Shortcuts by Seedling Studio

Inbox Question:

"What are some of the best ways to improve workflow?” - Abbey Cabler

Connect With Us:

Our Resources Page

Support us on Patreon

From the Archives | S5 E20: Connecting and Selling in an Organic Way on Social Media with Ashleigh Henry

Season 7 · Episode 27

mardi 25 juillet 2023 • Duration 01:06:53

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!

If you’ve ever felt like marketing yourself on social media (or elsewhere) felt uncomfortable or you’re worried about coming off “salesy,” then this is the episode for you! Ashleigh Henry of The Cheetah Company is a marketing consultant who focuses on educating powerful women to show up and serve in their digital spaces with intentional storytelling and a whole lot of joy. She chats with us in this episode about breaking the “burn and churn” cycle of content creation and marketing, how to organically make lasting connections that provide conversion or collaboration, and what mistakes she sees brand designers specifically making in their content marketing on social media.

Guest Information:
Guest Name: Ashleigh Henry
Guest Business Name: The Cheetah Company
Guest Website: thecheetahcompany.com
Guest Instagram: @thecheetahcompany

Links Mentioned:
http://thecheetahcompany.com/

Inbox Question:
“I'm always looking for different methods to acquire clients and share my work more efficiently online. What do you do?” — Nakia Chiron

Connect With Us:
Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/
Podcast Website: https://www.betterbranddesigner.com
Podcast Resources Page: https://www.betterbranddesigner.com/resources
Podcast Instagram: https://www.instagram.com/betterpodcast/
Support us on Patreon: https://www.patreon.com/betterpodcast

From the Archives | S6 E10: Burnout, Baby, Burnout

Season 7 · Episode 26

mardi 18 juillet 2023 • Duration 01:04:41

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!

Burnout is a strong sign from your body that something is not working. It’s important to listen. In this episode, Jen and Esther talk about what it’s like to maintain creativity when you’re burnt out, keeping the money coming in, and personal stories of working through charred seasons.

Inbox Questions:
“How do you maintain your creativity without feeling burnt out?”— AJ Samson
“How do you balance burnout and also keep the $$ coming in?” — Selena Nohea Conmackie

Links Mentioned:
Insight Timer — Free guided meditations

From the Archives | S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate Road

Season 7 · Episode 25

mardi 11 juillet 2023 • Duration 01:13:11

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!

Imagine an easy, slow morning: you wake up, have breakfast with your family, do an activity with your kids or explore a hobby on your own, work for a couple of hours, then have the rest of the day to yourself. This reality is attainable, but more importantly, you don't need to sacrifice income when you make shifts to get to a more aligned schedule. Today Giselle & Jen chat with Kelsey Kerslake all about her journey from *needing* to make some quick cash to pay her bills to owning and running a 7-figure business.

Kelsey Kerslake is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. She is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. She deeply believes that everyone has the potential to make their dreams reality and her businesses help online business owners define their future vision and literally bring it to life through coaching, strategy, design, and websites.

Inbox Question:
"How do you get the client to agree the project is finished?" - Jessica Robinson

Links Mentioned:
Kelsey's Instagram: instagram.com/kelseykerslake
The Aligned Business Academy: pinegateroad.com/academy
The Aligned Business Mastermind: pinegateroad.com/mastermind
Kelsey's Website: pinegateroad.com
Kelsey's resources: pinegateroad.com/grow-your-biz

Connect With Us:
Our Free Facebook Community: www.facebook.com/groups/betterbranddesigner
Podcast Website: www.betterbranddesigner.com
Podcast Resources Page: betterbranddesigner.com/resources
Podcast Instagram: instagram.com/betterpodcast

From the Archives | S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew

Season 7 · Episode 24

mardi 4 juillet 2023 • Duration 52:55

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!

We are excited to have Abbey from Wayfarer Design Studio on the podcast! Abbey is a master at attracting dream projects and spills all her secrets to us on how she does it. She also tells us her design studio's origin story, what she's learned, and how she's up-leveling to the next best version of her studio. Join us!

Facebook Group: https://www.facebook.com/groups/betterbranddesigner/
Website: https://www.bettebranddesigner.com/
Better Resources Page: https://www.betterbranddesigner.com/resources

Links Mentioned:
Abbey's Design Shop: https://thedesigneressentialskit.com/
Wayfarer Design Studio: http://www.wayfarerdesignstudio.com/
Wayfarer Instagram: https://www.instagram.com/wayfarerdesignstudio/

S7 E23: Answering Your Inbox Questions

Season 7 · Episode 23

mardi 27 juin 2023 • Duration 01:02:19

It’s the last episode of Season 7! This week Jen is joined by her new employee and brand design studio owner Lauren from Elby Creative to answer all of your burning inbox questions related to design, business, and everything in between.

Links Mentioned:

Monotype Subscription

Audacity

GSAP

Connect With Us:

Our Resources Page