Better Experiences by Design™ – Details, episodes & analysis

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Better Experiences by Design™

Susan Quinn

Business

Frequency: 1 episode/30d. Total Eps: 10

Better Experiences by Design™ is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences.

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🇨🇦 Canada - management
27/10/2024
#72

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Score global : 58%

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Board Dynamics: The When, Why, and What for Building an Effective Board with Nancy Eberhardt

Season 1 · Episode 10

Thursday, October 17, 2024 • Duration 32:58

Nancy Eberhardt is a seasoned business consultant with extensive experience serving on various boards. In this episode, Nancy shares her insights into the crucial role of boards in organizations, discussing when a business needs to form one, the different types of boards, and best practices for effective governance. With her wealth of experience, Nancy offers valuable perspectives on driving growth and ensuring alignment with a company's mission and goals.

"A board's responsibility is to hold the organization accountable to its strategic plan, not to implement it."

In this episode, you’ll hear:

· The different types of boards and when to establish them.

· The importance of candid communication within board interactions.

· Best practices for effective board governance and management collaboration.

· Insights into the strategic planning process and the board's role in it.

· Tips for onboarding new board members and conducting board self-assessments.

Nancy Eberhardt is a highly respected business consultant with extensive experience guiding organizations through growth and transformation. As the founder of Eberhardt Consulting, she has helped a diverse range of clients, from small family businesses to large corporations, enhance their strategic planning and governance practices. With a passion for fostering effective leadership and ethical practices, Nancy believes that strong organizational governance is key to achieving long-term success.

Ways to contact Nancy Eberhardt

· Linkedin: https://www.linkedin.com/in/nancyeberhardt/

Book Reference:

· Uncommon Candor: https://books.forbes.com/books/uncommon-candor/

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Clients Are Speaking, Are You Listening? How Client Research Can Give You a Competitive Edge with Susan Baier

Season 1 · Episode 9

Thursday, September 19, 2024 • Duration 25:45

In this insightful episode, host Susan Quinn sits down with marketing strategist and research expert Susan Baier, Founder and CEO of Audience Audit, who shares her unique approach to understanding your audience. Through attitudinal segmentation, she gets to the core of what’s most important and how organizations can use this information to better serve their clients.

In this episode, you’ll hear:

The power of research in demonstrating your firm’s thought leadership.
The significance of attitudinal research in thought leadership and marketing.
How to gather feedback and, in turn, better serve your audience.
Real-world success stories of businesses transformed through audience insights.
Practical strategies for creating cornerstone content that resonates.
The pitfalls of making assumptions and the power of asking questions.

Susan Baier is the Founder and CEO of Audience Audit, a research company specializing in segmentation research. Her superpower is her combination of strategic marketing and research expertise that allows each to inform the other on behalf of clients. Susan honed her expertise over 30 years in audience-based marketing strategy on both the agency-side and client-side of market research, strategic planning, and product and brand management.

Ways to contact Susan Baier:

Website: audienceaudit.com
Email: susan@audienceaudit.com
LinkedIn: https://www.linkedin.com/in/susanbaieraz/

Items referenced:

Book recommendation: https://pamelaslim.com/the-widest-net/
Predictive ROI research: https://predictiveroi.com/the-roi-of-thought-leadership-series/

Is Your Leadership Style Amplifying or Accidentally Diminishing Your Team’s Potential? with Elise Foster

Season 1 · Episode 8

Thursday, August 15, 2024 • Duration 35:04

Join host Susan Quinn as she sits down with Elise Foster, co-author of “The Multiplier Effect,” for an engaging conversation about transformative leadership. Discover how some leaders inspire and elevate their teams while others unintentionally hold them back. Elise shares her unique journey from engineering to executive coaching and reveals powerful strategies for cultivating curiosity, intentionality, and self-awareness. Tune in to learn how you can become a multiplier and create a thriving, growth-oriented culture within your organization.

In this episode, you’ll hear:

The ways in which multipliers enhance intelligence among their teams and in turn inspire remarkable growth and innovation.
How to create an environment where struggling and learning from mistakes is not only accepted but encouraged.
Which types of questions can foster collaboration and growth.
How to use "balcony moments" to step back and gain perspective on your actions and their impact on your team.

Elise Foster began her career as an engineer, managing high-profile global projects. Realizing she wanted to solve different problems, she transitioned to leadership coaching and co-authored “The Multiplier Effect: Tapping the Genius Inside Our Schools.” With over 15 years of experience in engineering and organizational development at companies like Cummins, Inc. and Harvard University, Elise delivers dynamic workshops and keynotes, helping leaders unlock their potential. She holds degrees in Engineering from Virginia Tech and a Master’s in Education from Harvard University. Elise enjoys travel, running, and volunteering.

Ways to contact Elise:

Website: https://elisefoster.com/
Email: elise@elisefoster.com

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Business Development Tips for a Higher Win Rate and Stronger Pipeline with Drew McLellan

Season 1 · Episode 7

Wednesday, July 17, 2024 • Duration 33:19

Does your business development team seem to be constantly chasing prospects? Join us as Drew McLellan, one of the top ten bloggers every entrepreneur should follow according to the Wall Street Journal, guides us on the power of building new business through a thought leadership strategy that will keep prospects and clients interested and always coming back for more.

"The way we have to sell today is to be a subject matter expert that freely and generously teaches their expertise and helps people be better at their job."

In this episode, you’ll hear:

The five core elements of running a business better – leveraging strengths, growing a team, attracting and retaining clients, implementing efficient systems, and financial management for sustained growth.
How modern business development has shifted away from selling and morphed into attracting clients through thought leadership.
Why narrowing your focus can lead to greater success and profitability.
The ways that AI can enhance business operations and efficiency.
The importance of teaching and knowledge sharing to stay sharp.

Drew McLellan has over 30 years of advertising experience and founded McLellan Marketing Group in 1995 after working at Y&R. He also runs the Agency Management Institute (AMI), which provides training, consulting, and peer networks for small to mid-sized agencies. AMI's mission is to help agency owners increase their revenue, attract better clients and employees, reduce risks, and enjoy the benefits of ownership.

Ways to contact Drew:

Website: https://agencymanagementinstitute.com/
LinkedIn: https://www.linkedin.com/in/drewmclellan/
Podcast: https://agencymanagementinstitute.com/agency-owner-podcast/

Commanding the Conversation is a Full-Body Experience with Lena Sisco

Season 1 · Episode 6

Tuesday, June 18, 2024 • Duration 31:50

Being a good communicator may seem straightforward, but according to research from Leadership IQ, 93% of leaders think they are great at it, and only 11% of their employees agree. That’s because effective communication is a set of learned skills that requires incredible self-awareness, continuous development, and an improvement mindset.

Our guest, Lena Sisco, is a former Navy Intelligence Officer who is blowing up the international speaking stage as a Body Language and Communications Expert. In this episode, she shares powerful tips on how to communicate with confidence and clarity to propel growth for your team and company.

In this episode, you’ll hear:

Tips for being an effective communicator that include putting emotions aside
Ways to combat all-or-nothing thinking and confirmation bias
Why providing feedback can help you become a better communicator and leader
How increasing your self-awareness can lead to becoming a more trustworthy individual

Lena is a former Navy Intelligence Officer, a Marine Corps certified interrogator who served in the Global War on Terror, and the CEO and Founder of The Congruency Group. In 2024, she was voted the top 11th body language expert in the world. Lena is also an international keynote speaker and Former TEDx speaker. Since 2003, she has been training the Department of Defense, government agencies, special forces, and private sector in interviewing and interrogation, statement analysis, change leadership, and more.

Ways to contact Lena:

Website: https://www.thecongruencygroup.com/
Email: lenasisco@thecongruencygroup.com

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How to Harness the Jim Collins “Flywheel Effect” To Grow Your Business with Hunter Lansing

Season 1 · Episode 5

Thursday, May 16, 2024 • Duration 28:19

In today’s episode, guest Hunter Lansing, President & Chief Executive Officer of Lansing Building Products shares insights on how they created a strategic business plan around the Jim Collins “flywheel effect” that has led to growth for their company and a greater alignment on their core values.

At Lansing our success is first and foremost our people—who always, always make the difference.

In this episode, you’ll hear:

How the flywheel concept creates powerful momentum for all associates
The benefit of asking “what can we do above and beyond our core offerings” to deliver WOW experiences for clients
The importance of developing behaviors around your core values that engage associates at a higher level

Hunter Lansing is the third president in Lansing Building Products’ history and represents its strong dedication to thoughtful family leadership. He sees the company as similar to a sports team. There’s the team, certainly, but making up that team are individuals who each have a specific and very important role — to perform at his or her peak to achieve team success.

Connect with Hunter through the Lansing website.

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How an Investment in Leadership Training Can Grow Careers and the Bottom Line with Kevin Fitzpatrick

Season 1 · Episode 4

Thursday, April 18, 2024 • Duration 33:38

Attracting new talent and keeping them engaged in your organization is no easy feat—and Benesch, an Engineering News-Record Top 100 U.S. Design Firm, has created a culture with single-digit turnover rates. Part of this success lies with their premier Leadership Development program.

In today’s episode, guest Kevin Fitzpatrick, President and CEO of Benesch, shares insights into the creation of their educational program which is proving to be a powerful return on investment for the firm.

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Maximizing the Power of Company Volunteer Programs to Drive Growth with Emily Gardner

Season 1 · Episode 3

Thursday, March 21, 2024 • Duration 30:53

It turns out that giving back to the community can mean a win-win scenario for both the organizations you support as well as your own firm. What you may think of as a monetary expense you're taking on is actually providing you with both tangible and intangible returns. Join us as we discuss the importance of giving back to your community with purpose. Guest Emily Gardner, Chief Lending Officer at Atlantic Bay Mortgage Group, shares how their corporate giving program has made a world of difference in their employee engagement and retention efforts while also positively impacting Atlantic Bay Mortgage’s brand.

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Building a Mid-Atlantic A/E/C Firm with Strong Guiding Principles with Mark Hourigan

Season 1 · Episode 2

Thursday, February 22, 2024 • Duration 35:49

In this episode, we dive deep into the mindset of a best in class development and construction firm that is laser focused on developing uniquely remarkable relationships and buildings. Our guest, Mark Hourigan, Founder and CEO of Hourigan Group shares insights into the firm’s focus on being highly responsive to client needs, the power of partnerships, and the importance of having clear guiding principles. You’ll come away from this episode with an understanding of several noteworthy strategies for building a company with staying power.

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Cultivating a People-Centric Culture with Jeff Szyperski

Season 1 · Episode 1

Wednesday, January 17, 2024 • Duration 36:18

In this episode, we dive deep into the corporate culture of a community bank that, for the past 11 years in a row, continues to thrive as a top workplace in the nation. Our guest, Jeff Szyperski, President and CEO of Chesapeake Bank shares insights into the bank’s emphasis on creating an environment where employees don't just have jobs but are building careers. Discover noteworthy strategies for attracting and retaining talent and uncover the keys to staying relevant in an ever-changing industry.

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Better Experiences by Design™ – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Better Experiences by Design™ – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other8

LinkedIn3

Forbes1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other8

LinkedIn3

Forbes1