Being Freelance – Details, episodes & analysis

EPISODE SPONSORED BY RIVERSIDE
Record high quality video & audio with Riverside.

See how recording, live streaming and repurposing your content with Riverside can help your freelance business. 

It’s free to get started, but use code BEINGFREELANCE to save 15% on a paid plan.

Use this link to help support the podcast or go to beingfreelance.com/riverside

-----------

ABOUT THIS EPISODE

In this episode, we meet Desire Lacap, a freelance filmmaker and content creator who took the leap into freelancing just a year ago. 

Desire talks about how she grew her social media following by sharing filmmaking tips and tricks, which led to brand partnerships and exciting opportunities like working with Adobe. 

We hear the challenges of balancing passion projects with paid work, the importance of avoiding burnout, but very much not-avoiding making real life connections in your industry. 

And here's a great freelancer philosophy -"passion over profit." 
If you follow the passion... the profit will come.

We also have  insights into building a personal brand, managing client relationships, and staying true to your creative vision whilst keeping the customer happy as a freelancer.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Being Freelance is hosted and created by freelance podcast editor Steve Folland.

EPISODE SPONSORED BY RIVERSIDE
Record high quality video & audio with Riverside.

See how recording, live streaming and repurposing your content with Riverside can help your freelance business. 

It’s free to get started, but use code BEINGFREELANCE to save 15% on a paid plan.

Use this link to help support the podcast or go to beingfreelance.com/riverside

-----------

ABOUT THIS EPISODE

Ettie struggled with traditional education systems due to undiagnosed ADHD and felt out of place in the normal working world. 

It all changed when she started her own freelance business - literally creating a job title for herself.

Determined to make a difference in the inclusive language and accessibility space she set about educating others through content creation. Using LinkedIn posts, her in-depth ‘Fighting Talk' newsletter on Substack, and speaking engagements.

Ettie shares her approach to flexible pricing, balancing pro bono and low bono work with paid projects, and maintaining work-life balance.

Ettie also talks about crafting her freelance business around her values, the importance of branding and photography, and the autonomy and freedom that comes with freelancing. 

Through freelancing, Ettie’s created a role that draws on her neurodivergent strengths, whilst using the flexibility of freelance life to set a work schedule that protects her.

She emphasises the need to set boundaries, take care of yourself, and embrace the opportunities for creativity and personalisation to suit your own needs that freelancing offers.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Being Freelance is hosted and created by freelance podcast editor Steve Folland.

From big cat zookeeper to taming words as a freelance copywriter, Adri's freelancing story starts a little differently. Burnout led to her quitting the zoo before even securing a paying client. A persistence in cold emailing, dealing with rejections that would have made many give up has led to warm relationships and a niche in emails themselves.

Adri shares her approach to cold and warm emailing. And discusses the way she pays attention to what in her work gives her energy. 

Adri appreciates the freedom and flexibility that freelancing offers and talks about how she deliberately chose to work less hours to avoid burnout, even if it meant earning less money.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Being Freelance is hosted and created by freelance podcast editor Steve Folland.

After she hit the ten-year mark in her freelance career, Marge took a step back to reassess. She hired a business coach and began reflecting on her values, her ideal clients and the way she structures her time.

In the process, she discovered the power of choice. The choice to work with clients who share her values. To take a month off every summer. To start a second business that fills a creative hole.

Marge chats to Steve about what she learned from that period of reflection and the changes it brought it about. She also talks about her joint side project, Museum Freelance, and the work they’re doing to support and lobby for freelancers in the Arts and Heritage sector.

This episode of the Being Freelance podcast is supported by Gold Stag Accounts.

Plain talking, friendly, freelance accountants. Masters of Xero, FreeAgent and Quickbooks, they love to help freelancers get their finances sorted.

Set up a free chat today at goldstagaccounts.co.uk/beingfreelance

Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!

You'll also find useful links for this episode. That's beingfreelance.com

Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Being Freelance is hosted and created by freelance podcast editor Steve Folland.

Steve began learning his craft in 2008 and took it professional in 2011. His ambition, back then, was to build a name for himself as an action sports photographer in the world of Parkour (freerunning).

Depsite knowing there wouldn’t be much money in it, Steve gave it a go anyway.

And he invested his time into a second niche, too. Calling on his background and contacts within the food industry, he began shooting for restaurants and then built his portfolio as a food photographer from there.

He explains how he presents the two sides of his work online in a way that appeals to both types of client. He also talks about finding work, figuring out what to charge and trying to move on from Instagram and YouTube.

This episode of the Being Freelance podcast is supported by Gold Stag Accounts.

Plain talking, friendly, freelance accountants. Masters of Xero, FreeAgent and Quickbooks, they love to help freelancers get their finances sorted.

Set up a free chat today at goldstagaccounts.co.uk/beingfreelance

Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!

You'll also find useful links for this episode. That's beingfreelance.com

Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Being Freelance is hosted and created by freelance podcast editor Steve Folland.

Rafal taught himself design and started freelancing around his schoolwork at age 16. When he moved from Poland to the United States at 18, and with zero contacts and no design qualification, he landed a full-time job as a developer.

Rafal progressed within the company, designing for some of the biggest websites and blogs out there, all while continuing with freelance work on the side. Until, eventually, he left the job to focus on his business and his personal brand full time.

He formed a small agency with friends later, before leaving because his days were filling up with project management tasks rather than design work.

These days, Rafal’s running a one-person design studio (with help from assistants and other specialists) and selling digital products and courses. “It’s not for everyone,” he says. “But don’t quit too soon. Give yourself a chance to see what’s really out there.”

This episode of the Being Freelance podcast is supported by Gold Stag Accounts.

Plain talking, friendly, freelance accountants. Masters of Xero, FreeAgent and Quickbooks, they love to help freelancers get their finances sorted.

Set up a free chat today at goldstagaccounts.co.uk/beingfreelance

Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!

You'll also find useful links for this episode. That's beingfreelance.com

Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Being Freelance is hosted and created by freelance podcast editor Steve Folland.

Eman was working as a production assistant at a local TV station when she realised she wanted to write. She began applying for jobs while at the same time setting up her business and brand.

Eman took a job offer and became the communications manager at a charity. A necessary experience, she says now, even though the commute was a killer and she barely saw her young son.

These days, Eman’s found her own version of work-life balance after leaving the 12-hour days behind. She’s building on the skills she picked up in that first writing job and investing in herself with courses, mentorships and a mastermind.

She chats to Steve about how her freelance career has developed so far, sharing plenty of practical tips along the way.

This episode of the Being Freelance podcast is supported by Gold Stag Accounts.

Plain talking, friendly, freelance accountants. Masters of Xero, FreeAgent and Quickbooks, they love to help freelancers get their finances sorted.

Set up a free chat today at goldstagaccounts.co.uk/beingfreelance

Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!

You'll also find useful links for this episode. That's beingfreelance.com

Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Being Freelance is hosted and created by freelance podcast editor Steve Folland.

Christian spent the best part of two decades working in agencies before eventually going freelance. He’d had a couple of trial runs before but this time he wanted to do it properly.

To Christian, that meant bringing in his own clients rather than setting up in the corner of an agency.

And it’s working.

These days, Christian gets most of his work via social media or word of mouth. He talks about taking a slow approach where the focus is on building relationships.

He also chats to Steve about working at home with his wife (a fellow freelancer), collaborating on projects, and finding balance (by riding around on tractors every Friday when he volunteers at the local nature reserve).

This episode of the Being Freelance podcast is supported by Gold Stag Accounts.

Plain talking, friendly, freelance accountants. Masters of Xero, FreeAgent and Quickbooks, they love to help freelancers get their finances sorted.

Set up a free chat today at goldstagaccounts.co.uk/beingfreelance

Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!

You'll also find useful links for this episode. That's beingfreelance.com

Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Being Freelance is hosted and created by freelance podcast editor Steve Folland.

Lina spent a year working at an agency before going to design college. When she did, the agency offered her a first freelance client - the United Nations, Sweden.

She picked up other freelance work while studying and soon founded a feminist communications agency with a friend, bringing together a network of freelancers for shared projects.

A year out of college, Lina went freelance full-time on her own. “I like having my freelance life and to be free,” she says, though she still manages team projects now, as and when it suits her.

She chats to Steve about the speaking gigs that make her anxious for weeks, the time she nearly hit a wall from working too much, and the community she created for women and non-binaries within the creative industry. 

Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!

You'll also find useful links for this episode. That's beingfreelance.com

Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Being Freelance is hosted and created by freelance podcast editor Steve Folland.

Reuben left the life of full-time employment behind when he jumped in a van and started chasing athletes around. He’d graduated from photography school during the 2008 financial crash and, with no apprenticeship or staff job, he was finding his own way, meeting new people as he went along.

He talks in detail about how he found work and clients at the beginning and now, including through networking, pitching, making a film and forming a production company with other freelancers.

Reuben also talks about managing the seasonality of his business given that skiing, his specialist area, is a winter sport, and how he manages his cashflow and boosts his income as a result.

Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!

You'll also find useful links for this episode. That's beingfreelance.com

Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Being Freelance is hosted and created by freelance podcast editor Steve Folland.