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Explore every episode of the podcast Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

Dive into the complete episode list for Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
179 | Turning Struggling Facebook Ads into Success: A Case Study14 Sep 202400:15:28

Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success!

In this episode of Market Scale Grow, we'll cover...
✨ a simple yet critical mistake we made
✨ the power of a testing protocol that helps you identify issues
✨ the order we troubleshooted through the different issues

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178 | Macro and Micro Consistency Within Your Marketing Strategy07 Sep 202400:15:33

Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement. 

In this episode, I share...
✨  essential insights on maintaining a reliable marketing plan
✨  the importance of quality over frequency
✨ the components of macro consistency and micro consistency

Understand what consistency looks like for different aspects of your marketing plan, whether through community building, email marketing, or long-form content such as blogs, podcasts, or videos will ensure your efforts are both impactful and sustainable. 

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169 | 3 Simple Ways to Boost Sales without Selling11 May 202400:18:33

Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collaborations. Whether you're a seasoned entrepreneur or just starting out, these insights are designed to help you cultivate a relationship with your audience that's built on value, expertise, and trust.

In this episode, we cover:

✨ The Power of Consistent Nurture Content  [05:25]
✨ Growing Your Email List Effectively [08:31]
✨ Leveraging Collaborations for Growth [15:00]

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84 | Goodbye ICA... HELLO Audience Personas16 Jul 202200:15:47

If you've been in the online business for a while now, you have definitely heard the term ICA. We are always targeting our messaging to our ideal customer or client avatar. BUT I'm here to tell you that instead of talking to one person, you should think about personas!

You might be asking yourself...
What are audience personas and how are they different from my ICA?

In this episode I share...

  • What an audience persona actually is
  • How they focus more on personality and habits of a group instead of hobbies or likes for an individual 
  • How to use these personas to create ads that convert 


Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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83 | Creating a Course To Add Passive Income Into Your Business with Lindsay Bowden09 Jul 202200:20:18

Are you a teacherpreneur ready to create passive income in your business? Join me and guest expert Lindsay Bowden as we chat about online courses and how they compliment ANY niche or industry to create passive income, even for beginners. 

In this episode: 

  • We chat about what goes into an online course, from creation to marketing strategies 
  • How to automate your online course to create passive and evergreen income 
  • How many times you should live launch 

Connect with Our Guest Lindsay Bowden
Lindsay is a former high school math teacher turned full-time momprenuer. She built a multiple 6-figure online course business during naptime by helping math teachers create resources for their classrooms. Her online course, Math Resource Academy, allowed her to quit her teaching job, allowed her husband to quit his corporate job, and helped her to build a life she loves with her family. Now, she's on a mission to help other families gain the freedom they crave in their life by teaching them how to create and sell an online course.

Connect with Lindsay on Instagram
Connect with Lindsay on her website
Download her free guide 5 Steps to Passive Income

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit
Episode 75 Live vs. Evergreen Launches

Let Us Help You Grow Your Visibility and Your Reach!
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82 | Three Phases of Marketing Mastery02 Jul 202200:17:26

All good things come in 3s right?! I share the three phases of marketing that every teacherpreneur goes through when starting and growing their online business. Tune in to learn what the three phases are and how each one is vital to your success.

In this episode...

  • Why it took me multiple 5ks and half marathons to finally consider myself a runner 
  • How each phase of marketing builds on one another to take you from throwing spaghetti at the wall to finally seeing results 


Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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81 | Behind the Scenes of a Strategy Session with Hayley Klees25 Jun 202201:14:57

Join me for a behind the scenes look at what a strategy session looks like for new client. We set up her ads manager account, her new pixel, and connect her website and email marketing platform all together. Listen along to hear a step-by-step walk through our session. 

In this episode:

  • Hayley and I set up all of her accounts 
  • I give some big tips for tracking her Facebook group visitors 
  • We set up her audience and chat about funnel strategy

Stick around to the end to hear a few tips for running successful Facebook ads!

 Learn About Our Guest Hayley Klees
Hayley is a former teacher turned full-time freelancer! She learned to use the classroom skills she already had in order to supplement and eventually replace her teaching income altogether by working for Teacher Pay Teacher sellers. Now she want to teach you how to do the same! Teachers are constantly looking to supplement their income or find a way out of the classroom altogether and no matter which category you fall into, she's here to help you learn how to do both!

Connect with Hayley on Instagram

Join Hayley's waitlist for the workbook to start your own business supporting Teacher Authors! 


Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit
Episode 34 with Hayley Klees

Tools & Plug-ins Mentions
How to find your ads manager
Business.facebook.com/adsmanager

Plug-in for Wordpress
Pixel Cat 

Chrome Extensions
Facebook Pixel Helper

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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80 | What's Working Right Now in Marketing18 Jun 202200:16:37

Ready to hear about a MAJOR client win?! The typical click through rate is about 3%, which means that for every 100 people that see your facebook ad, about 3 people actually click the link to view your product or service. Well, I had a client this past quarter who had an 11% click through rate which was incredible! Tune in to hear about the clients wins of this past quarter.

In this episode...

  • I share the HOW and WHY behind my clients's successes this past quarter 
  • Strategies that are working right now for facebook ads in the teacherpreneur space 
  • Tips to make sure you're understanding your numbers 


Links Mentioned in this Episode:
Past case studies → marketscalegrow.com/casestudies
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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79 | Uplevel your Podcast Guesting with Sara Whittaker11 Jun 202200:37:19

Have you been thinking about growing your reach and expanding your audience? Join me this week as I sit down with Sara from Podcasting for Educators as we talk all about podcast guesting. She shares her best Do's and Don'ts when it comes to pitching, being a guest, and even what to do after you're done recording. Podcasting guesting is all about networking so being a great guest is just as important as being a fabulous host. 

Sara Whittaker is an elementary school teacher turned podcast manager and the founder of Podcasting for Educators. She and her team help TpT authors, and other online educators launch, manage, and grow their podcasts. She loves continuing to serve teachers by helping her clients get their knowledge, expertise, and guidance into the ears of those who need it most! Sara is also the podcast host of Podcasting for Educators, where she shares new podcasting tips every Wednesday.


Connect with Our Guest Sara Whittaker
On Instagram instagram.com/podcastingforeducators/
Check Out Sara's website podcastingforeducators.com/
Binge Sara's Free Private Podcast! podcastingforeducators.com/privatepodcast
This is a 3-episode series that goes into more detail about why you should guest, what podcast hosts are looking for in a guest, and my 3-step process to landing and leveraging guest spots!

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

78 | Enjoying Your Summer & Still Making Progress in Your Business04 Jun 202200:12:24

Want to learn my best tips for having a relaxing summer and moving forward in your business? In this episode, I share my top five tips for striking that balance between fun in the sun and hitting those big business goals. There is always room for work and play!

In this episode I talk about...

  • How scheduling, batching, and pre-planning play a role in having a relaxing summer
  • My big summer plans for 2022 
  • The foundational work required to be able to actually take a break 

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

77 | Scaling Offers Sustainably with Melissa Lin28 May 202200:31:31

Join me this week for an amazing interview with business coach Melissa Lin! We talk all about scaling your business in a sustainable way  to increase your income, without increasing  your hours. We want to avoid burnout here! Melissa shared her best tips for scaling the right way. 

Melissa Lin is a previously successful chemical engineer turned multiple six-figure business coach and business owner. Over the course of 2.5 years, she was trying to DIY her online business and it went nowhere. She was barely making $1k most months until she decided to push past her fears and take real action. After figuring out powerful strategies and shifting her mindset, she went from barely making it to fully thriving in it. Now she helps other women do the same with their businesses!

Connect with Our Guest Melissa Lin
On Instagram  www.instagram.com/the_melissalin
Check Out Melissa's website  www.themelissalin.com
Join Melissa's Free Workshop! 4 Steps to Starting a Successful Coaching Business


Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

76 | Increasing the ROAS of Your List Building Ads21 May 202200:15:06

Running ads is all about driving more leads, and ultimately money, to your offer. Increasing your return of ad spent (or ROAS) is the goal because we don't just want to throw money away. We want to grow our email lists, sell our offers, and make more connections but how can we understand just how well our ads are really working?

In this episode, I share 5 tips for increasing your return on ad spend including...

  • Look at the data because numbers don't lie
  • Make sure your messaging is working and attracting the right people
  • Check your Facebook ad audiences and make sure they are optimized for the 2022 algorithm 

If you want to make sure your audiences are optimized for the new algorithm, schedule your  free audience audit calls to chat!


Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

75 | Live Launching vs. Evergreen - Which is Better for Your Business14 May 202200:15:44

Let's chat about one of the biggest question in online marketing! Should you do a live or evergreen launch. I first want to break down what the key differences are between a live and an evergreen launch. Let me also say that BOTH have their perks and challenges. 

In this episode I talk about...

  • The benefits of doing a live launch and why building a little anticipation is a good thing
  • How evergreen launches help you stay open to leads all the time 
  • My best tips for combining both  for a striving business 

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

168 | Navigating Failed Launches04 May 202400:30:51

Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on, and I'll let you in on my take on this conundrum. It's a candid look at the trials faced when things don't go as planned and the resilience needed to push through.

When ads aren't in the cards, how do you engage and convert? That's the riddle we tackle in a dynamic discussion on bolstering sign-ups and maintaining the buzz for live events. Discover the transformative power of email campaigns and live social media interactions that don't just sell but provide real value. I'll walk you through my strategy for leveraging these tools to create an event experience that's not just successful but truly memorable. From the tactical use of data to the magic of interactive content, we'll explore how to ensure attendees leave feeling personally enriched, turning a one-time event into a lasting impression.

In our final heart-to-heart, we dissect the crucial role of messaging in sealing the deal post-launch. I'll divulge how consistent communication and high-quality content can make or break customer relationships, and how a clear articulation of your service's benefits can resonate with clients' deepest needs and aspirations. Sharing a page from my own playbook, I reflect on my transition from educational product sales to specialized Facebook ad services, proving the power of a strategic pivot. Join us for this episode, rich with strategies and stories that will arm educators and entrepreneurs with the tools to triumph in the face of adversity.

In this episode, we cover:

✨ Understanding Launch Breakdown Points [00:06 ]
✨ Maximizing Engagement and Registrations [08:17]
✨ Crafting Compelling Messaging [16:10]
✨ Persistence, Pivot, and Planning [21:50]

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Email Me → support@jenzaiadimartile.com

74 | The Importance and Value of Collaboration with Amy Roadman07 May 202200:26:57

This week’s inspiring teacherpreneur journey is with Amy Roadman.  I loved chatting with her (again!) about the importance of the creative process and the values it can bring to your collaboration.

Amy Roadman has been an art teacher for 20+ years and believes art and creativity can be taught, that you don't have to start with innate talent, but a desire to create and practice. By providing opportunities that really focus on the overall experience. She has learned how to ease the pressure of creating and allow many people to tap into their creative side and find that it can be really rewarding to do.

In this episode, Amy and I chat all about:

  • The benefits of collaboration
  • How to find people to collaborate with that compliments both your skill sets
  • Different ways and opportunities to incorporate art and creativity in our businesses

Connect with Amy Roadman: 

Over on Instagram at: @amyroadman.art
Or on her website: amyroadman.com

Links Mentioned in this Episode:
Market Scale Grow Episode 13| The Adventures of a Teaching Artist with Amy Roadman
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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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73 | Content Pillars Once You've Hit 6-Figures30 Apr 202200:18:47

In this Saturday's Strategy Session, we are talking about the importance of staying consistent with your content pillars. It can be easy once you hit a certain amount of success to get shiny object syndrome and be all over the place but showing up and staying consistent will help you keep showing up for your customers.

 In this episode, we'll chat about…

  • The 3 content pillars or buckets that you can use when you hit 6-figures
  • When you should reevaluate your content pillars and pivot
  • Some exercises that you can utilize to make your content pillars clear in your marketing


Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

72 | Feeling Like You're Not Enough? My experiences and tips for changing your story.23 Apr 202200:12:06

In this Saturday's Strategy Session, we are actually taking a break from marketing and Facebook ad strategy to share mindset shifts. Sometimes I go through patterns where I don't feel like I am enough. It can be a recurring theme for me when I talk about my story. It might even be a story that you're sharing about your journey. This could even hold you back from moving forward, keeping you stuck in a similar pattern. 

 In this episode, we'll chat about…

  •  The importance of acknowledging the story we tell ourselves and how that can affect how we want to grow
  • How you can start writing your own story
  • Some actionable mindset tips for growing beyond not feeling like you are enough


Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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71 | How To Lean Into The Numbers And Scale Your Ad Campaign16 Apr 202200:12:09

In this Saturday's Strategy Session,  I explore how to lean into the data from your ad campaign in order to scale big! First, I want to start off by saying that you cannot lean into your numbers if you're not tracking them. Every step of your customer journey should be tracked to see if it is successful. We want people to be able to flow through our journey with ease and if something is working, we want to add more fuel to that fire!

In this episode, we'll chat about...

  • The exact numbers that you need to be paying attention too (and where to find them) 
  • Click through rate and why this number is so important 
  • What scaling actually looks like and the two main ways to go about it 


Links Mentioned in this Episode:
FREE audience audit call marketscalegrow.com/audienceaudit

 

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

 

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70 | The Life Cycle Of An Ad09 Apr 202200:16:09

In this Saturday's Strategy Session,  I explore the seven-phase life cycle of an ad, from birth to death.

In this episode, I talk about

  • How where you are in the customer buying cycle depends on how you want to reach your audience.
  • Planning strategies to effectively have your ads reach your best results.
  • Some mistakes to avoid with your ads. 

Links Mentioned in this Episode:
FREE audience audit call marketscalegrow.com/audienceaudit
 

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community



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69 | Honouring Clients Where They Are In The Buying Cycle02 Apr 202200:11:02

In this Saturday's strategy session, I am talking about the best ways to honour your client’s customer journey, and how it can empower them to make the right decision for their business.

In this episode I talk about: 

  • The difference between a tortoise customer or a hare customer
  • How to create content for everyone in the different cycles
  • The difference types of content you can create

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community



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Email Me → support@jenzaiadimartile.com

68 | The Three Traffic Sources to Leverage in Your Marketing26 Mar 202200:13:31

In this Saturday's strategy session, I am talking about three traffic sources to leverage in your marketing. 

In this episode I talk about: 

  • Discussing the benefits, and disadvantages of each traffic source
  • Strategies on the best ways to leverage this in your marketing plan.
  • Some of my own favorite strategies on the best ways to apply this to your existing marketing plan. 

Let Us Help You Grow Your Visibility and Your Reach!

Work is us and schedule your free strategy call at
Jenzaiadimartile.com/book-a-call

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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community



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67 | Nurturing a Resilient Mindset as a Business Owner with Grace Griffith19 Mar 202200:33:20

This week’s inspiring teacherpreneur journey is with Grace Griffith.  I loved chatting with her about the importance of resiliency as a business owner and exactly how her journey has helped her grow as an entrepreneur and person.

Grace Griffith is a former school teacher turned copywriter and content strategist. Her mission is to help course creators, coaches, and consultants use words strategically to connect with their audience so they can get more sales. Grace is also a mom to her three-year-old daughter, an avid reader, and a passionate coffee drinker.

Grace and I chat about nurturing resilience as a business owner. She even shares some of her best tips like: 

  • In order to build trust with your audience, you need to be confident, show up, and trust yourself. When you start seeing yourself differently, so will your audience. 
  • How to not take it personally if you don’t immediately start seeing success.  You need to stay resilient, look at the data, and start owning your challenges so you can move beyond them.

Connect with Grace: 

Over on instagram at: @gracemariegriffith
Or on her website: GraceMarieGriffith.com



__________________

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Email Me → support@jenzaiadimartile.com

66 | Marketing Isn't a Dirty Word -- How to Sell Authentically12 Mar 202200:19:05

In this Saturday's strategy session, I am talking about how marketing is not a dirty word but a tool to authentically sell. For a long time in the marketing world, marketing has been linked to slimy tactics where you feel added pressure to buy and sell. Marketing doesn’t need to be that, it should be a holistic authentic selling process. 

Marketing is an essential tool in business and in this episode, I share how to holistically market in a way that feels good for your business;

  •  A three-part content framework that can be used to authentically market your product or service. 
  • How building relationships and getting your customer involved will get them to connect to your business. 

Links Mentioned in this Episode:
Dream List Essentials Waitlist - marketscalegrow.com/dreamlist

Let Us Help You Grow Your Visibility and Your Reach!
Work is us and schedule your free strategy call at
jenzaiadimartile.com/book-a-call

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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community





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Email Me → support@jenzaiadimartile.com

65 | #RealTalk - Top 5 Tips to Overcoming Facebook Ad Overwhelm05 Mar 202200:18:07

In this Saturday Strategy Session, I am sharing the 5 tips every teacherpreneurs needs to overcome the overwhelm when it comes to Facebook ads. 

In this episode I talk about: 

  • Why it is important to have a plan
  • Why every teacherpreneur should know their numbers in their business
  • The importance of not letting perfectionism creep in and take over


Links Mentioned in this Episode
Episode 37 - www.jenzaiadimartile.com/podcast/episode37
Episode 44 - www.jenzaiadimartile.com/podcast/episode44
Dream List Essentials Waitlist - marketscalegrow.com/dreamlist

Let Us Help You Grow Your Visibility and Your Reach!
Work is us and schedule your free strategy call at
jenzaiadimartile.com/book-a-call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

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Email Me → support@jenzaiadimartile.com

167 | Advantage+ Audiences and Other Targeting Recommendations27 Apr 202400:14:48

Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treasure trove of strategies that promise to elevate your campaigns to new heights of efficiency and effectiveness.

As we unpack the intricacies of Advantage+ audiences and beyond, I'll share the ins and outs of my adventures with these advanced targeting methods. We'll compare the new offerings to traditional audience settings, exploring the nuances of age range options and exclusions, and when it might be best to let AI take the wheel—or when a hands-on approach is preferred. From refining your warm audience campaigns to extending your reach with lookalikes, this session is teeming with insider tips and firsthand experiences that could very well be the ace up your marketing sleeve.

In this episode, we cover:
✨ Introduction to Advantage+ AI  [00:06]
✨ Implementing Advantage+ Audiences [03:42]
✨ Evaluating Performance: Advantage+ vs. Original Audiences [06:20]
✨ Best Practices and Final Thoughts [10:43]

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64 | Holistic Marketing Tips Through a Crisis26 Feb 202200:14:47

In this Saturday strategy session, I am bringing you inside of our Facebook community. I recently went live inside the group and wanted to share these tips for all of you tuning into the podcast as well. 

We talked all about holistic marketing and I share what I like to call Glass Ball Marketing. We all go through ups and downs in our personal lives and our businesses and when times get tough we want to make sure that we are focusing on one part of our business that is our glass ball. If we drop it, it breaks. 

In this episode I share my three tips for keeping your marketing going during difficult times:

  • Batching is key to consistency 
  • Hiring help when you can (probably before you think you should) 

Links Mentioned in this Episode:
Join us in the Facebook Group for the Birthday fun! Head to marketscalegrow.com/community

Let Us Help You Grow Your Visibility and Your Reach!
Work is us and schedule your free strategy call at
jenzaiadimartile.com/book-a-call
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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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63 | Copywriting Tips & Strategy with Jenny Roth 19 Feb 202200:39:12

This week’s inspiring teacherpreneur journey is with Jenny Roth from Jenny Roth Copywriting.  I loved chatting with her about her business and how she went from stay at home mom of three to a magazine editor to a business owner!

Jenny believes in joyful and strategic email and sales page copy that welcomes your clients with open arms. She is an amazing copywriter for coaches and online service providers who also believes in being yourself and using all the emojis you want (if that's your thing!). 

Jenny and I chat all about writing copy for your emails. She even shares some of her best tips like: 

  • Guess what?! You're spending way too much worrying about your email subject lines
  • How sharing your own story can be better than telling people what to do when it comes to writing sales copy 

Connect with Jenny: 

IG: @jennyrothcopywriting

Website: JennyRothCopywriting.com

Watch Jenny's free 15 minute masterclass on how to write an amazing email welcome sequence here! 


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62 | Adding Facebook Ads to Amplify Your Customer Journey12 Feb 202200:14:09

In this Saturday's Strategy Session,  I dig a little deeper into thinking about your customer journey. Basically, how your customer goes from learning about you to trusting you enough to buy that first purchase. This is known as the know, like, and trust factor. 

In this episode, I share about...

1. Making sure you have the right offer that is proven.
2. Creating several lead magnets and testing them out until they convert at that sweet spot.
3. Using Facebook ads to bring in new people. 


Links Mentioned in this Episode:
Join us in the Facebook Group for the Birthday fun! Head to marketscalegrow.com/community

Let Us Help You Grow Your Visibility and Your Reach!
Work is us and schedule your free strategy call at
marketscalegrow.com/worktogether
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

61 | Facebook Ad Audience Targeting Tips for 202205 Feb 202200:14:29

In this Saturday's Strategy Session,  I share some updated tips for how to create audiences for your Facebook ads. So much has changed in the last year and with any marketing plan, we need to keep our strategy up to date and follow the latest trends and updates in the space. 

In this episode, I share...

  1. What the New Apple iOS update did to Facebook ads and tracking 
  2. How to create new audiences in your Facebook ads manger
  3. How using video can increase your engagement and help create new warm audiences


Links Mentioned in this Episode:
Join us in the Facebook Group for the Birthday fun! Head to marketscalegrow.com/community

Let Us Help You Grow Your Visibility and Your Reach!
Work is us and schedule your free strategy call at
marketscalegrow.com/worktogether
___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

60 | Helping Other Teacherpreneurs Upgrade Their TpT Stores with Kirsten Hammond 29 Jan 202200:27:41

This week’s inspiring teacherpreneur journey is with Kirsten Hammond from The Southern Teach.  I loved chatting with her about her business and how she has been able to grow to now support other teacherpreneurs upgrade their stores to make consistent incomes.  Listen all the way to the end to hear from a special guest, Kirsten's 3 month old!

About Our Guest

Kirsten Hammond, also known as The Southern Teach, is a Texas teacher who creates engaging and minimal-prep educational resources for upper elementary teachers.

She also helps teacher sellers as well! She shares tips and strategies on her podcast on how to start, build, and grow a well-designed Teachers pay Teachers store that draws attention and brings in more sales each month. She also offers visual branding services for teacher sellers looking to give their TpT stores a fresh look!

Besides working as a teacherpreneur, Kirsten enjoys the finer things in life. Coffee is her BFF. Wine and cheese are her jam. British baking competitions, TLC reality shows, and barre class bring her joy. Her taste in music ranges from 70's light rock, 00's hip-hop, and everything in between!

Connect with Kirsten: 

IG: @thesouthernteach

Website: thesouthernteach.com

The Creative Teacher Podcast with Kirsten Hammond

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59 | Supercharge your long-form content nurturing22 Jan 202200:15:31

In this Saturday's Strategy Session,  I share three strategies for supercharging your nurture campaigns. Facebook ads are an amazing way to grow your traffic because it's not 2018 anymore. Having a holistic marketing approach that combines long-form content, email marketing, and paid ads can be the secret sauce to growing your business in 2022. 

In this episode, I share three ways to supercharge your nurture campaigns.

  1. Have a plan for your content marketing strategy
  2. Find your best performing content and  run an ad to it
  3. Retarget the right people to the right place 


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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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58 | Three Tips to Nail Your Messaging 15 Jan 202200:08:49

In this Saturday's Strategy Session,  I share my biggest tips for nailing your messaging. The truth is if you are not sure about your messaging, you won't be able to write amazing copy or create graphics that stop the scroll. You're going to want to grab some pen and paper because these are not tips you want to miss!

In this episode, I share my best tips for nailing your messaging such as:

  1. Do Your Market Research
  2. Follow the Data 

And my most important tip, well I guess you're going to have to listen to hear that one. ;-) 

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Email Me: hello@jenzaiadimartile.com
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57 | My hopes, dreams, and goals for 2022 & beyond08 Jan 202200:15:41

In this Strategy Session, we will be taking an inside look at my vision and goals for 2022! As we ring in the new year, I strongly believe in reassessing and prioritizing your goals for the year. I share my vision not only as a business owner but I also share my vision for my family life. I started my business to create the life I want to live and by looking at my vision and goals for this upcoming year, I want to make sure they all align. 

In this episode:

  • I share my vision for buying my dream house and retiring my husband 
  • I lay out the goals I have for my business, including this podcast! 
  • and I also share the small first steps I'll take to start making progress towards success 


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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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56 | 2021 in Review - A look back on Year one of JD Teacherpreneur Marketing18 Dec 202100:15:07

In this week's Saturday Strategy Session,  I take a walk down memory lane and recap 2021! We are so close to 2022, but before we ring in the new year I share with you how my business grew in 2021. 

We chat about...

  • Highlights from each quarter this year, including my intentional rest during Q3
  • All that I have learned about growth and marketing this year and what I started doing in 2021 that helped my business boom 
  • Why this episode will be my last for 2021!


Links from the Episode

JOIN THE DREAM LIST ESSENTIALS! 

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55 | Facebook ads as part of your New Year holistic marketing strategy11 Dec 202100:13:31

In this week's Saturday Strategy Session,  I share all about how you can layer ads into your holistic marketing strategy to amplify the work you're doing

We chat about...

  • The three different types of ads I recommend you run to complement your holistic marketing strategy.
  • How to work smarter not harder when you're still a solopreneur and trying to do ALL the marketing things
  • The three most important things to focus on for each piece of your marketing


Links from the Episode

JOIN MY UPCOMING FREE CLASS ON DECEMBER 15TH 

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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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166 | The Power of a Waitlist (and Other Tips for Spending Less on Ads)20 Apr 202400:17:50

Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.

In this episode, we cover:
✨ Harnessing the power of waitlists  [03:00]
✨ Strategies for effective waitlist management [05:37]
✨ Creating urgency and maximizing impact [09:19]
✨Lowering ad costs with waitlist engagement [15:30]

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54 | Seasons of Growth in Your Teacher Business with Beth Hall07 Dec 202100:28:06

This week’s inspiring teacherpreneur journey is with Beth Hall from Coach Hall Writes.  I loved chatting with her about the different seasons of growth in her business.  It’s so inspiring to hear about how she has made the journey her own!

Learn how Beth Hall decided to make videos on YouTube and eventually on TikTok to teach AP language in one minute or less!

About Our Guest

In 2019, she began a YouTube channel called Coach Hall Writes as a medium to allow her to supplement her students’ instruction outside the classroom. Beth’s videos quickly gained notoriety among AP Language and Composition teachers and students because of the videos’ conciseness and clarity. In 2020, Coach Hall Writes YouTube Channel was listed as one of the top resources AP Lang teachers felt was most helpful in preparing their students for the AP Language and Composition exam. In the two and a half years since starting her YouTube channel, Beth has helped hundreds of AP Lang teachers and thousands of AP Lang students learn to craft stronger rhetorical analysis essays as they prepare for the AP Lang exam.

Connect with Beth: 

IG: @coachhallwrites

YT: www.youtube.com/coachhallwrites

Coach Hall Writes Facebook Page

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53 | Promoted Pins vs Facebook Ads with Emilee Vales04 Dec 202100:58:55

You finally decide to start running ads for your teacher business, but you're struggling to decide between investing in Pinterest ads or Facebook ads.

Join Jenzaia and Emilee Vales as they share all their strategy secrets about Pinterest and Facebook ads so that you can figure out which platform is right for you. 

In this episode, you will learn: 

  • What the main differences are when creating campaigns for each platform
  • Compare how to get started on each platform 
  • Why it could be beneficial to diversify your paid advertising


About our Guest

Former teacher turned Pinterest Marketing and Ads Strategist, Emilee thrives off of diving into her clients' data and analytics to create personalized strategies that will ultimately turn their traffic into profit! When she's not obsessing over how she can take her clients further with their marketing strategies, or educating her students on how to take their business to the next level with Pinterest, she's chasing around two sweet little girls or spending time with her husband. After feeling called to be at home with her kids and leaving the teaching world, she can finally say she's living the work-at-home mom life that she thought was only in her dreams.

Connect with Emilee!

Website: www.emileevales.com
IG: @emilee.vales
TikTok: @emileevales
Pinterest: @emileejvales
Facebook: EmileeVales
Grab Emilee's 3-Step System for Automated Sales on Pinterest 

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52 | Paid vs. Organic Growth 27 Nov 202100:20:50

In this week's Saturday Strategy Session,  I share all about the differences, pros, and cons of paid and organic growth when it comes to marketing your teacher business. There is a lot of misleading information out there and in this episode, we break it all down. 

  • We talk all about why paid growth is just necessary for the digital age that we are in BUT I also share the type of paid growth that I DON'T recommend 
  • I share my best tips for where to start when you're ready to start using paid ads to grow your biz 


Links from the Episode

JOIN MY UPCOMING FREE CLASS ON DECEMBER 15TH 
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

51 | Is now the right time for you to hire a Facebook ads strategist?20 Nov 202100:16:55

In this week's Saturday Strategy Session, we take a deep dive into figuring out if you are ready to hire a Facebook ads strategy. Everywhere you turn on social media you see ads and you might be thinking to yourself that it is time that you take the leap. This is a notebook and pen kind of episode. Trust me!

  • We talk all about the initial steps and milestones in your business you should reach first before even running ads 
  • I share my top tips for what to look for when hiring a Facebook Ads Strategist

You're not going to want to miss this episode!

Links from the Episode

Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

50 | Gearing Up For a Launch in the New Year13 Nov 202100:15:15

In this week's Saturday Strategy Session, I share with you the five tips for launching a new course, program, or membership in the new year! I also talk about something new that I've tried when it comes to emailing my list. 

Now we've all heard that to launch we need to have an email list, be everywhere, do all the things, but what are the most important things that we should focus on if we want to launch in the next few months?

I break down all my best tips in this episode! 

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

49 | From Classroom Teacher to Full time VA with Michelle Walker09 Nov 202100:21:16

This week’s inspiring teacherpreneur journey is from Michelle Walker. 

Michelle is a teacher turned Virtual Assistant. After her maternity leave, she decided to start her freelance business in the midst of the pandemic while still teaching remotely full-time. Her goal was to be able to work from home and be with her son. She began her business journey working with TpT sellers and other teacherprenuers. Now, Michelle has officially left the classroom and is close to being overbooked in her business, providing virtual assistant services to a variety of different clients.

We chat all about how Michelle got started, what it was like teaching remotely and balancing her business, and even how she became a first-time mom during the pandemic. This is an inspiring story you don't want to miss!

I hope you enjoy this chat as much as I did!

Connect with Michelle Walker
Instagram: @heymichellewalker

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast
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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

Ep. 48 | What is CTR? Why is it important and how can it be used to drive decisions?06 Nov 202100:10:27

In this week's Saturday Strategy Session, we chat about one really important metric that you want to be paying attention to in your ads manager. That is the CTR. 

CTR stands for click through rate and you want to pay attention to this when understanding how successful your ads are. In this short but jam packed episode, I talk all about the different ways to look at your data and why your click through rates matters.

To ask me questions all about CTR and other ways to look at your ads data, come join me in my free Facebook group

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

47 | Instagram Tips & Strategy for Teacherpreneurs with Ashley Mikkelsen30 Oct 202100:29:49

This week’s inspiring teacherpreneur journey is with Ashley Mikkelsen of Srta Spanish & Teach the Teacher Author.

Ashley is a Spanish teacher turned small business owner.  She's been a teacher-author for years, researching and improving her social media strategy to streamline the process. increase growth and engagement, and of course, conversions.

Ashley started creating content and sharing about what she's learned to help other teachers who are working on their own businesses!  She particularly has a passion for Instagram as a way to grow a community and connection with the audience, but also has experience working with WordPress, Pinterest, Facebook, Instagram, and YouTube as ways of marketing resources!


We chat all about...

  • Where to get started with IG as a teacherpreneur
  • How to decide your content pillars 
  • Low-stress ways to increase brand awareness in your content
  • The importance of using hashtags and the different content types effectively

and so much more!


I hope you enjoy this chat as much as I did!


Connect with Ashley
Instagram: @teach.the.teacherauthor
Website:
teachtheteacherauthor.com
Facebook Group:
Instagram for Teacher Authors

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Facebook Tips & Strategies for Teacherpreneurs (The Market, Scale, Grow Community)

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Email Me → support@jenzaiadimartile.com

Ep. 46 | Finally taking that very step & supporting others with Shelly Leiser26 Oct 202100:55:03

This week’s inspiring teacherpreneur journey is with Shelly Leiser of TeacherVA.com

Shelley Leiser is a former teacher and owner of TeacherVA.com. 

After teaching secondary ELA, Speech, and Theatre for over a decade, Shelley decided to take her interests outside of the classroom. In 2019, after years of listening to online business podcasts, Shelley decided to use virtual assisting and online freelancing as a means for earning money and writing her own exit ticket out of the classroom. 

In 2020, Shelley founded TeacherVA.com, a business dedicated to bridging the gap for teachers between the online business world and the classroom. TeacherVA.com provides virtual assistant training to classroom teachers who are looking for a little extra financial freedom either to supplement their teaching or help set them up to move on to a new career. 


We chat all about 

  • Shelly's journey to becoming a VA
  • The importance of having options and how she could help teachers feel like they have options
  • how taking a step away from the classroom for a year or two can make the world of difference in the happiness of an educators
  • finding a schedule that works for you when working for yourself at home

and so much more!

Shelly’s passion for helping fellow teachers truly shines through in everything she does, which made this conversation so inspiring!  I hope you enjoy it as much as I did.


Connect with Shelly
Instagram: @teachervirtualassistant
Website:
TeacherVA.com
Facebook Group: 
Teacher Virtual Assistant


Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

Ep. 45 | Bust Through These Common Facebook Ad Mindset Blocks23 Oct 202100:15:29

In this week's Saturday Strategy Session, we chat about the major mindset blocks I encounter with people in my audience.

Four of the most common mindset blocks I see when it comes to Facebook ads are:

  1. My business is too small for paid ads.
  2. They don't work for me.
  3. This is too hard.
  4. It's too expensive!

Are you experiencing any of these mindset blocks?  Take a listen to find out how you can bust through them! 


Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

165 | When Your Lead Generation Ad Isn't Converting [Case Study]13 Apr 202400:22:13

Have you hever had a lead generation campaign NOT get the results you were hoping for?

This week, we're dissecting a struggling lead generation campaign I ran recently.  In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around.

From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates.

I'm hoping that by listening in, you'll learn to identify weak spots in your campaign and gain the knowledge to perform precision tweaks that will breathe new life into your digital marketing strategies.


In this episode, we cover:

✨ Ways to Quickly Identify Red Flags in Campaign Performance  [03:01]

✨ Strategies for Testing and Improving Your Campaigns

✨ Tips for Enhancing Landing Page Conversion Rates [13:58]

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Email Me → support@jenzaiadimartile.com

Ep. 44 | Level Up ✨ A Holistic Approach to your Marketing Strategy16 Oct 202100:12:53

In this week's Saturday Strategy Session, we chat about the essential pieces to holistic marketing strategy.

There are three different pieces to a holistic marketing strategy. These include:

  1. Content Marketing: the content needs to be highly valuable and very tangible -- leave your audience feeling like they truly got something from the content that they can implement immediately
  2. Email Marketing: build and nurture relationships with consistent emails
  3. Community Builder: the goal is to interact with your community, get to know people, and build relationships -- pick either Instagram or a Facebook group to start (but not both!)

When these three pieces are used together, it creates a stronger strategy!

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

Ep. 43 | What to do when your ads just aren't working (A Case Study)09 Oct 202100:18:59

In this week's Saturday Strategy Session, we are diving deep into an actual ad campaign that started out working great then suddenly crashed.  We spent 3+ months working on getting it back up and running... here's a peek into how we did it!

It's inevitable that there are times when your ad campaign may not be working the way you want it to. In this episode, I talk about the process that I follow with my own clients when this happens.

If they aren’t working, then follow this process:
1. Look at the data and figure out what isn’t working.
2. Lower the budget and/or pause the campaign while you make adjustments (but don’t just give up and move on).
3. Focus on improving the messaging first.
4. If you’ve updated the messaging 3-5 times and still not seeing success, it may be time to revamp the offer.

P.S. If your ads ARE working, then slowly scale the budget up by about 20% every 4-5 days.

Check out the September 2021 Case Studies HERE


Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

Ep. 42 | Embracing the Journey into Teacherpreneurship with Chloe Tascoff05 Oct 202100:36:27

This week’s inspiring teacherpreneur journey is with Chloe from Chloe Tascoff Video

After teaching 4th grade Reading/Ela for 4 years (plus 8th grade for 1 year), Chloe decided to quit teaching when her daughter was born. She opened up a Teachers Pay Teachers store and "accidentally" slipped into video marketing. From there, she has built a business around showing in-action footage of TPT products for herself and other sellers. Chloe specializes in messaging and marketing psychology, which she integrates into the videos. She currently lives in Michigan with her newborn son, her daughter, her husband, and their Pug.


We chat all about... 

  • balancing a service-based business and a TPT store plus kids and a life!
  • being a thought leader in the video marketing industry for TPT authors
  • the challenges of running a new business and getting past imposter syndrome
  • how to price your services to actually make a living and the mindset shift needed to increase your prices when the time is right

And so much more!


I hope you enjoy this chat as much as I did!


Connect with Chloe
Instagram: @videomarketingtpt
Website:
hello.chloetascoff.com
Facebook Group:
Video Marketing for Teacherpreneurs

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

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