Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit – Details, episodes & analysis

Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success!

In this episode of Market Scale Grow, we'll cover...
✨ a simple yet critical mistake we made
✨ the power of a testing protocol that helps you identify issues
✨ the order we troubleshooted through the different issues

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Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement. 

In this episode, I share...
✨  essential insights on maintaining a reliable marketing plan
✨  the importance of quality over frequency
✨ the components of macro consistency and micro consistency

Understand what consistency looks like for different aspects of your marketing plan, whether through community building, email marketing, or long-form content such as blogs, podcasts, or videos will ensure your efforts are both impactful and sustainable. 

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Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collaborations. Whether you're a seasoned entrepreneur or just starting out, these insights are designed to help you cultivate a relationship with your audience that's built on value, expertise, and trust.

In this episode, we cover:

✨ The Power of Consistent Nurture Content  [05:25]
✨ Growing Your Email List Effectively [08:31]
✨ Leveraging Collaborations for Growth [15:00]

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Email Me → support@jenzaiadimartile.com

If you've been in the online business for a while now, you have definitely heard the term ICA. We are always targeting our messaging to our ideal customer or client avatar. BUT I'm here to tell you that instead of talking to one person, you should think about personas!

You might be asking yourself...
What are audience personas and how are they different from my ICA?

In this episode I share...

• What an audience persona actually is
• How they focus more on personality and habits of a group instead of hobbies or likes for an individual 
• How to use these personas to create ads that convert 

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Are you a teacherpreneur ready to create passive income in your business? Join me and guest expert Lindsay Bowden as we chat about online courses and how they compliment ANY niche or industry to create passive income, even for beginners. 

In this episode: 

• We chat about what goes into an online course, from creation to marketing strategies 
• How to automate your online course to create passive and evergreen income 
• How many times you should live launch 

Connect with Our Guest Lindsay Bowden
Lindsay is a former high school math teacher turned full-time momprenuer. She built a multiple 6-figure online course business during naptime by helping math teachers create resources for their classrooms. Her online course, Math Resource Academy, allowed her to quit her teaching job, allowed her husband to quit his corporate job, and helped her to build a life she loves with her family. Now, she's on a mission to help other families gain the freedom they crave in their life by teaching them how to create and sell an online course.

Connect with Lindsay on Instagram
Connect with Lindsay on her website
Download her free guide 5 Steps to Passive Income

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit
Episode 75 Live vs. Evergreen Launches

Let Us Help You Grow Your Visibility and Your Reach!
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

All good things come in 3s right?! I share the three phases of marketing that every teacherpreneur goes through when starting and growing their online business. Tune in to learn what the three phases are and how each one is vital to your success.

In this episode...

• Why it took me multiple 5ks and half marathons to finally consider myself a runner 
• How each phase of marketing builds on one another to take you from throwing spaghetti at the wall to finally seeing results 

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Join me for a behind the scenes look at what a strategy session looks like for new client. We set up her ads manager account, her new pixel, and connect her website and email marketing platform all together. Listen along to hear a step-by-step walk through our session. 

In this episode:

• Hayley and I set up all of her accounts 
• I give some big tips for tracking her Facebook group visitors 
• We set up her audience and chat about funnel strategy

Stick around to the end to hear a few tips for running successful Facebook ads!

 Learn About Our Guest Hayley Klees
Hayley is a former teacher turned full-time freelancer! She learned to use the classroom skills she already had in order to supplement and eventually replace her teaching income altogether by working for Teacher Pay Teacher sellers. Now she want to teach you how to do the same! Teachers are constantly looking to supplement their income or find a way out of the classroom altogether and no matter which category you fall into, she's here to help you learn how to do both!

Connect with Hayley on Instagram

Join Hayley's waitlist for the workbook to start your own business supporting Teacher Authors! 

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit
Episode 34 with Hayley Klees

Tools & Plug-ins Mentions
How to find your ads manager
Business.facebook.com/adsmanager

Plug-in for Wordpress
Pixel Cat 

Chrome Extensions
Facebook Pixel Helper

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ready to hear about a MAJOR client win?! The typical click through rate is about 3%, which means that for every 100 people that see your facebook ad, about 3 people actually click the link to view your product or service. Well, I had a client this past quarter who had an 11% click through rate which was incredible! Tune in to hear about the clients wins of this past quarter.

In this episode...

• I share the HOW and WHY behind my clients's successes this past quarter 
• Strategies that are working right now for facebook ads in the teacherpreneur space 
• Tips to make sure you're understanding your numbers 

Links Mentioned in this Episode:
Past case studies → marketscalegrow.com/casestudies
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Have you been thinking about growing your reach and expanding your audience? Join me this week as I sit down with Sara from Podcasting for Educators as we talk all about podcast guesting. She shares her best Do's and Don'ts when it comes to pitching, being a guest, and even what to do after you're done recording. Podcasting guesting is all about networking so being a great guest is just as important as being a fabulous host. 

Sara Whittaker is an elementary school teacher turned podcast manager and the founder of Podcasting for Educators. She and her team help TpT authors, and other online educators launch, manage, and grow their podcasts. She loves continuing to serve teachers by helping her clients get their knowledge, expertise, and guidance into the ears of those who need it most! Sara is also the podcast host of Podcasting for Educators, where she shares new podcasting tips every Wednesday.

Connect with Our Guest Sara Whittaker
On Instagram instagram.com/podcastingforeducators/
Check Out Sara's website podcastingforeducators.com/
Binge Sara's Free Private Podcast! podcastingforeducators.com/privatepodcast. 
This is a 3-episode series that goes into more detail about why you should guest, what podcast hosts are looking for in a guest, and my 3-step process to landing and leveraging guest spots!

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Want to learn my best tips for having a relaxing summer and moving forward in your business? In this episode, I share my top five tips for striking that balance between fun in the sun and hitting those big business goals. There is always room for work and play!

In this episode I talk about...

• How scheduling, batching, and pre-planning play a role in having a relaxing summer
• My big summer plans for 2022 
• The foundational work required to be able to actually take a break 
  
  

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com