Before & After from SVA BFA Design & BFA Advertising – Details, episodes & analysis

Why did Shantanu make an alien crop circle for Nike? You'll have to listen to find out!

Co-host Sasha interviews Shantanu Sharma (shantanu.work), award-winning BFA Design alumnus and former senior designer at global advertising agency, Wieden+Kennedy. Shantanu discusses: 

• an inside look at the grand machinery of an ad agency and a campaign's journey from start to finish
• designing global Nike campaigns for the 2022 and 2023 World Cup
• how to sell work to clients using strong rationale for each design decision

Shantanu has won a Gold Cannes Lion, two Silver Cannes Lions, a COLORFUL Award and a Young Ones Portfolio Award from the One Club, and a D&AD Wood Pencil, among other honors. He is currently an associate design director at 72andSunny. 

If you enjoyed this episode, leave us a 5 star rating, and email bfaadvdes@sva.edu to learn more about BFA Advertising and BFA Design at SVA. Show notes compiled by Descript and edited by Michael Barclay III.

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Follow us on Instagram at @svabfadesign for more exciting news about events and workshops, student, alumni, and faculty accomplishments, and more!
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Many thanks to our Chair, Gail Anderson; faculty mentor George Garrastegui Jr.; student hosts Sabrina, Sasha, and Milana; student editor Michael; editor and audio engineer RJ Basilio; our department’s mighty Helen; and the rest of the Before & After team!

Feeling uninspired? Vasavi's award-winning advice: "unplug!"

Co-host Sabrina chats with Vasavi Bubna (vasavi.work) during her senior year as a BFA Design student focused on branding at SVA, to learn more about:

• her transition from Mumbai to New York City and taking first-year classes online during the pandemic
• the importance of research, passion, and finding offline inspiration to overcome creative blocks
• how leveraging SVA connections and cold emails landed her some noteworthy internships and a speaking opportunity with respected design association, AIGA

Vasavi currently works as an associate designer at COLLINS; we couldn't be more proud.

If you enjoyed this episode, leave us a 5 star rating, and email bfaadvdes@sva.edu to learn more about BFA Advertising and BFA Design at SVA. Show notes compiled by Descript and edited by Michael Barclay III.

⏤
Follow us on Instagram at @svabfadesign for more exciting news about events and workshops, student, alumni, and faculty accomplishments, and more!
⏤
Many thanks to our Chair, Gail Anderson; faculty mentor George Garrastegui Jr.; student hosts Sabrina, Sasha, and Milana; student editor Michael; editor and audio engineer RJ Basilio; our department’s mighty Helen; and the rest of the Before & After team!

Who says you can't be a designer and educator and entrepreneur and hackathon host all at once?

Co-host Sasha interviews the multi-hyphenate Sally Chung (sallyhychung.com), a design leader, SVA interaction design faculty member, and start-up co-founder and advisor based in New York City. Sally shares invaluable insights on:

• managing multiple roles and what work-life balance looks like as a designer and entrepreneur
• her journey from South Korea to New York City, teaching at SVA, and spearheading SVA's first ever Design Hackathon
• speaking your clients' language as a creative and turning your passion project into your full-time job

Sally recently launched Designpreneurs & Co., through which she delivers end-to-end design and product development services to a range of clients. Sally brings a human-centered approach to the earliest stages of product development & consulting, when the problems (and solutions) are at their vaguest. Through a disciplined process of UX research & strategy, feature development, and product market fit validation, she transforms early-stage business problems into live product solutions within months.

If you enjoyed this episode, leave us a 5 star rating, and email bfaadvdes@sva.edu to learn more about BFA Advertising and BFA Design at SVA. Show notes compiled by Descript and edited by Michael Barclay III.

⏤
Follow us on Instagram at @svabfadesign for more exciting news about events and workshops, student, alumni, and faculty accomplishments, and more!
⏤
Many thanks to our Chair, Gail Anderson; faculty mentor George Garrastegui Jr.; student hosts Sabrina, Sasha, and Milana; student editor Michael; editor and audio engineer RJ Basilio; our department’s mighty Helen; and the rest of the Before & After team!

In the inaugural episode of the Before & After podcast, co-host Sabrina interviews Las Vegas native and soon-to-be BFA Design graduate AJ Zapanta (ajzapanta.com) for a student's perspective on:

• the transition from Las Vegas to art student life in New York City
• extracurricular involvement and leadership in the SVA community as a resident assistant in the dorms and Admissions student staff member
• tips for effective time management to get the most from your SVA experience

If you enjoyed this episode, leave us a 5 star rating, and email bfaadvdes@sva.edu to learn more about BFA Advertising and BFA Design at SVA. Show notes compiled by Descript and edited by Michael Barclay III.

⏤
Follow us on Instagram at @svabfadesign for more exciting news about events and workshops, student, alumni, and faculty accomplishments, and more!
⏤
Many thanks to our Chair, Gail Anderson; faculty mentor George Garrastegui Jr.; student hosts Sabrina, Sasha, and Milana; student editor Michael; editor and audio engineer RJ Basilio; our department’s mighty Helen; and the rest of the Before & After team!

Before & After is a student-led podcast by the BFA Advertising and BFA Design departments at the School of Visual Arts.

Welcome to Before & After, the student-led podcast by the BFA Design and BFA Advertising Departments at the School of Visual Arts.

This new podcast aims to explore the different student experiences at SVA and to hear from industry professionals and SVA alumni about how they got to where they are now, personally and professionally.

We hope listeners will get a taste of life at and after SVA. 

Enjoy!

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Follow us on Instagram at @svabfadesign for more exciting news on events and workshops, students, alumni, faculty accomplishments, and more!
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Many thanks to our Chair, Gail Anderson; faculty mentor George Garrastegui Jr.; student hosts Sabrina, Sasha, and Milana; student editor Michael; editor and audio engineer RJ Basilio; our department’s mighty Helen; and the rest of the Before & After team!

⏤
Follow us on Instagram at @svabfadesign for more exciting news about events and workshops, student, alumni, and faculty accomplishments, and more!
⏤
Many thanks to our Chair, Gail Anderson; faculty mentor George Garrastegui Jr.; student hosts Sabrina, Sasha, and Milana; student editor Michael; editor and audio engineer RJ Basilio; our department’s mighty Helen; and the rest of the Before & After team!

In this episode, host Sasha interviews Eileen Moore, Principle Creative Director at Entro, an experiential design firm, and professor of Spatial Branding at SVA. They Discuss: 

• What is Spatial Branding? And how it helps you navigate your life.
• Translating a medical background into a design space through Research.
• Balancing more Income-driven versus more creative freedom in a studio practice. 
• How MoMa changed Eileen’s life.

If you enjoyed this episode, please give us 5 stars! To learn more about SVA, email bfaadvdes@sva.edu.
Music: Dü Fore Va Du Vill by Matt Large. Compiled by Descript, edited by Michael Barclay III & Jacob Gardner. Follow us on Instagram: @svabfadesign

⏤
Follow us on Instagram at @svabfadesign for more exciting news about events and workshops, student, alumni, and faculty accomplishments, and more!
⏤
Many thanks to our Chair, Gail Anderson; faculty mentor George Garrastegui Jr.; student hosts Sabrina, Sasha, and Milana; student editor Michael; editor and audio engineer RJ Basilio; our department’s mighty Helen; and the rest of the Before & After team!

In this episode, Milana interviews BFA Design Senior Sara Mehta, who is fresh off the yearbook team and NYT's US Open branding initiative. They discuss:

• The journey from India to SVA
• How to make mistakes
• How your love life makes for good branding

If you enjoyed this episode, please give us 5 stars! To learn more about SVA, email bfaadvdes@sva.edu.
Music: Sticky Notes by Dylan Sitts. Compiled by Descript, edited by Michael Barclay III & Jacob Gardner.
Follow us on Instagram: @svabfadesign

⏤
Follow us on Instagram at @svabfadesign for more exciting news about events and workshops, student, alumni, and faculty accomplishments, and more!
⏤
Many thanks to our Chair, Gail Anderson; faculty mentor George Garrastegui Jr.; student hosts Sabrina, Sasha, and Milana; student editor Michael; editor and audio engineer RJ Basilio; our department’s mighty Helen; and the rest of the Before & After team!

Surprise! Our conversation with Rich was so nice we released it twice. In this bonus episode, Sasha and Rich pick up right where they left off, discussing:

• Everything Bagels & A24
• AI: Yes or No?
• How many people is too many in a pitch room

If you enjoyed this episode, please give us 5 stars! To learn more about SVA, email bfaadvdes@sva.edu. Music: Muddy Milk Crates by Dusty Decks. Compiled by Descript, edited by Michael Barclay III & Jacob Gardner.

Follow us on Instagram: @svabfadesign

⏤
Follow us on Instagram at @svabfadesign for more exciting news about events and workshops, student, alumni, and faculty accomplishments, and more!
⏤
Many thanks to our Chair, Gail Anderson; faculty mentor George Garrastegui Jr.; student hosts Sabrina, Sasha, and Milana; student editor Michael; editor and audio engineer RJ Basilio; our department’s mighty Helen; and the rest of the Before & After team!

In this episode, host Sasha interviews SVA faculty member Rich Tu: Executive Creative Director at Sunday Afternoon, and award winning designer and artist. They discuss:

• Rich Tu’s journey from Rutgers into SVA and the art world
• How it feels to have your passions transformed into a client project
• The difference between doing work for small businesses compared to large corporations. 
• How he’s given back to the creative community through the One Club

If you enjoyed this episode, please give us 5 stars! To learn more about SVA, email bfaadvdes@sva.edu.
Music: All You Need by Dusty Decks. Compiled by Descript, edited by Michael Barclay III & Jacob Gardner.
Follow us on Instagram: @svabfadesign

⏤
Follow us on Instagram at @svabfadesign for more exciting news about events and workshops, student, alumni, and faculty accomplishments, and more!
⏤
Many thanks to our Chair, Gail Anderson; faculty mentor George Garrastegui Jr.; student hosts Sabrina, Sasha, and Milana; student editor Michael; editor and audio engineer RJ Basilio; our department’s mighty Helen; and the rest of the Before & After team!

In this episode, host Milana interviews Jinchen Lan (@slickyaf), a soon-to-be BFA Design graduate, "war general" at Wholesome Era, and fine artist. They dive into:

• Jinchen’s journey from China to SVA and into the art world
• The inspirations that sparked his design career
• The power of creativity through typography
• His involvement with the Wholesome Era Crew and how being part of a creative team can elevate your work

If you enjoyed this episode, give us 5 stars. To learn more about SVA, email bfaadvdes@sva.edu. Music: "Amour Fu" by flowers in narnia. Compiled by Descript, edited by Michael Barclay III & Jacob Gardner.

Follow us on IG: @svabfadesign

⏤
Follow us on Instagram at @svabfadesign for more exciting news about events and workshops, student, alumni, and faculty accomplishments, and more!
⏤
Many thanks to our Chair, Gail Anderson; faculty mentor George Garrastegui Jr.; student hosts Sabrina, Sasha, and Milana; student editor Michael; editor and audio engineer RJ Basilio; our department’s mighty Helen; and the rest of the Before & After team!