Growing your beauty business doesn’t have to be overwhelming. Welcome to Beauty Marketing Simplified Podcast where we are dedicated to helping you with visibility strategies and business growth so that you can have MORE income and LESS stress starting right now!
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Episode 161: 5 Unpopular Truths (& a bit of motivation)
Wednesday, April 24, 2024 • Duration 21:17
What you will learn from this episode:
What to do about uncertainty in your business
Insights from thought leaders like Dr. Ellen Langer, David Goggins, Dr. Andrew Huberman, Mastin Kipp, Jesse Itzler and Dr. Joe Dispenza on pushing past mental barriers
How it can transform feelings of stagnation into progress
Strategies for making decisions that shape a successful life and business
Are you a business owner feeling overwhelmed by the hustle and grind?
In the latest episode, April Meese, host of the "Beauty Marketing Simplified" podcast begins by challenging the fear of failure. She candidly shares her own struggles with discomfort and disappointment, reminding us that these are not signs of weakness but of growth.
The episode is rich with insights from other thought leaders as well. April brings in the wisdom of Harvard professor Dr. Ellen Langer, who encourages us to find joy in the unknown.
Navy SEAL David Goggins' philosophy teaches to push beyond self-imposed limits and to recognize the incredible resilience we possess.
April also discusses Mastin Kipp's work on courage, and Dr. Joe Dispenza's teachings on how our self-perception shapes our reality. Whether it's overcoming past narratives or facing fears, the episode is full of motivation and empowerment.
But it's not just about the mental game. April touches on the importance of aligning with your purpose. She shares Jesse Itzler's mantra: "Never give pain a voice," a reminder to not let obstacles overpower our determination. This episode is more than just a podcast; it's a masterclass in mindset and motivation.
Topics Covered:
02:06 - Your best learning tool
04:45 - Why you should appreciating uncertainty
06:19 - The antidote for depression and anxiety
08:17 - The mind's role in overcoming limits
12:34 - Your desire and commitment has to be bigger than your obstacles
13:10 - Dr. Joe Dispenza: beliefs are decisions that you've made
14:07 - “The way we define ourselves determines the life we live”
14:14 - Overcoming is the process of becoming
16:58 - Redefining oneself for a better life and business
18:45 - You are meant for more!
Key Takeaways:
"Failure and discomfort are not just inevitable, they're necessary. They're the stepping stones to mastery and success." - April Meese
"Become okay with failure...failure is how we learn." - April Meese
"Uncertainty isn't something to fear; it's the spice of life that keeps us engaged and eager to see what's next." - Dr. Ellen Langer
"Your self-definition sets the stage for your life's narrative. Choose a powerful story." - Dr. Joe Dispenza
Remember, the journey to success is paved with bold decisions and the courage to face discomfort head-on. Are you ready to redefine your path and embrace the growth that awaits? Tune in to this episode of Beauty Marketing Simplified and take the first step towards a more empowered you.
Episode 160: Business Perks: Free First-Class Flights and Travel
Tuesday, April 16, 2024 • Duration 18:53
What you will learn from this episode:
How to use business credit cards to travel first class for virtually free
The importance of flexibility and strategy when booking flights with points
Tips on applying for the right credit cards to maximize travel rewards
Are you dreaming of jet-setting to exotic destinations or simply taking a well-deserved family vacation without breaking the bank? In this eye-opening episode of Beauty Marketing Simplified, host April Meese shares her savvy secrets to flying first class by leveraging business credit cards for airline points.
April has flown her family of four to Europe in first class, and now, she's spilling the beans on how you can do the same. She walks you through the step-by-step process, from researching flights to selecting credit cards with the best rewards for your lifestyle. She also dives into the nitty-gritty of meeting those minimum spend requirements without going into debt and planning expenses ahead of time.
This episode isn't just about travel hacks; it's about making your entrepreneurial perks work in your favor. Whether you're looking to indulge in the luxury of first-class travel or simply stretch your business budget further, April's tips are pure gold.
Tune in now and get ready to take notes. Your next adventure awaits, and with April's guidance, the sky's the limit—literally.
Topics Covered:
00:56 - How to use your business points to fly first class for virtually free
02:24 - Mistakes to avoid
04:35 - Researching the airline alliances
Episode 151 - Evolution in the PMU Industry: An Interview with Beauty Boss Shauna Magrath
Tuesday, September 19, 2023 • Duration 35:38
What you will learn from this episode:
The evolution of the PMU industry and the introduction of new techniques
How scalp micropigmentation can transform your business
The importance of safety protocols and training
In our latest episode, I sit down with Shauna Magrath, founder of Beauty Ink, Permanent Makeup Artist, Scalp Micropigmentation Artist, speaker, and educator. Shauna is a pioneer in the makeup and beauty industry, known for her scalp micropigmentation. She's even an Emmy-honored makeup and special effects artist. Talk about an industry OG!
During our chat, Shauna takes us on a journey through her 30-year career, sharing how she witnessed the rapid evolution of the PMU industry and introduced groundbreaking techniques. Shauna also emphasizes the importance of safety protocols and the need for comprehensive education in the industry. She spills the beans on her in-depth training program, SMP Essentials, and has some exciting innovations on the horizon of a top-secret project that she can't wait to share with the world.
Join us in this conversation with Shauna as she shares her wisdom, experiences, and valuable tips in the exciting world of PMU & SMP beauty.
Topics Covered:
04:15 - Evolution and advancements in the beauty industry over time
06:37 - Hybrid brow technique in permanent makeup
09:08 - Advancements in pigments and needles
10:51 - The evolution of training
13:10 - Changes in pigments and aftercare
21:03 - Safety Protocols
22:32 - Importance of Fundamental Education
25:14 - Nurturing Clients and Referral Networking
Episode 61 Learn about Getting Clients from Google/SEO with Ana Perrone
Season 1 · Episode 61
Monday, February 1, 2021 • Duration 54:49
Summary:
Are you a beginner or an experienced permanent makeup artist and beauty professional who wants your business to be on top of Google searches? How do you go about landing in Google's 3-pack?
Build your SEO and get reviews for your business.
Ana Perrone was voted one of the best microblading artists in the United States. Ana is the only one in the U.S.A. holding three certificates from all major international microblading schools; Phibrows, Biotek, and Swiss Color®. With 18 years of experience in Brazil and U.S.A., Ana is the creator of the number one most downloaded Microblading app in the world. In 2019 she was invited as a special Master Speaker to showcase her "Chiaroscuro Brows" at the most prestigious Worldwide Eyebrow Festival, Rotterdam, the Netherlands. In 2020, Ana Perrone attended as an invited international speaker at The Global Permanent PMU Conferences in Russia twice this year, these events were held in the cities of Moscow and Sochi.
Also, in 2019 Ana Perrone was featured in the cover of three of the most prestigious Micropigmentation magazines in the world; at the English version of "Permanent Makeup," where she explains step by step how to achieve her "Chiaroscuro Brows" technique and at "Silam Book Magazine" and "PMU International" where Ana talks about how her Microblading App has been helping over 15 thousand artists and students all over the world.
In this episode, Ana talks about getting started on your SEO, whether you are a beginner or a more established professional. Other than getting reviews, she points out the need to first set up your business on Google My Business Page and how you should start the process of getting verified by Google.
Learn why it is essential to have SEO-friendly websites. Ana suggests which platform you will want to know about to have a mobile-friendly website that Google prefers.
Functional over fancy websites is what she advises as these are more effective and efficient, and Google likes it, therefore a plus point for your SEO.
Backlinks are essential; thus, she highlights what you should know about the various types (white hat and black hat backlinks) for your website & business to be found by prospective clients.
Episode 60 BTS--Why I took almost 1 1-2 months off of Social Media
Season 1 · Episode 60
Saturday, January 23, 2021 • Duration 10:25
Summary:
Year 2020 has put all of us in a situation none of us would have imagined happening. Business-wise, my beauty business shutdown as well as those of my students’ business. Despite what happened I still continue to find ways to help them with their business and myself, too. Since starting my beauty business, I have always been juggling family duties with work, but by the end of 2020, I felt my body was getting worn out. I had been sick with a sinus infection and hives from the family tension and anxiety that came about with quarantine. So I’ve decided to take time off from social media to create memories with my family and to get a clearer perspective. Even after a rough start to the new year I am hopeful and have a positive outlook for this year. Taking some time off gave me space and grace I needed. It helped me to get clarity about important matters and reprioritize. I have always believed that you have to build your life around your business and not the other way around. That’s what I did, I walked the talk. I’m hoping these revelations will help you, too, in any way possible.
Tactics can only get you so far. I pride myself in teaching sustainable marketing strategies that give you the real results and built my business while raising twin toddlers. That’s why you want to go with leveraged marketing. As you know, Facebook and Instagram have changed a lot since even a few years ago and it takes a lot more effort and time to get clients organically. In order to help you with your beauty business, I will continue to show up for you on my Facebook Business Page and the Beauty Marketing Simplified Podcast with free content. You can also expect low-cost workshops to give you tools for quick wins and business boost. One thing for sure is, the best way I can help you most is when you get a higher level of support. Investing in yourself gives you significant changes in your business and makes you step up on a different level. I have seen the most progress in my students in the Elevate Your Beauty Business program and the Mastermind Excel-erate Program. I would love for you to reach out to me for a success strategy call and see how I could support you. Hoping for a fantastic 2021 for all of us!
“It's important to build your business around your life, not build your life around your business. And I need to walk the talk. So that's what I needed to do. And I pride myself in teaching sustainable marketing strategies.”
Episode 59: Quick Tip: The Importance of Niching Down in your Beauty Business
Season 1 · Episode 59
Monday, January 18, 2021 • Duration 06:36
Summary:
Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master of none. Most successful brands/beauty professionals that you may follow started with one main service skill. After they mastered that primary skill, then they eventually expanded. However, many beauty professionals are scared that they will limit themselves when they narrow down to offering just one "thing" when they start their business. The opposite is true in that you have the chance to market your strength and become the go-to person at the top of your prospective client's mind.
If you don't see any growth in your business, there are only two reasons for that: visibility and value. Make yourself and your brand known. Craft a marketing message showcasing your value to your target market. Let your marketing resonate well with your clients. One way to start the process is for you to niche down. Be the best at one thing first, be known for it, that instinctively, when people have a problem, they would think of you as the solution.
"The goal with marketing is to help you stand out, not blend in, and niching is where you become that known person, that first person that comes to mind, that go-to person. That's key."
- April Meese
Topics Covered:
00:14 - Two reasons why you are not experiencing growth in your business
00:55 - Why the idea of narrowing down is scary to most beauty professionals
01:19 - What do successful brands you follow are known for at the start?
02:45 - Why many beauty professionals are doing everything with no result?
03:45 - What is the goal of marketing?
Episode 58 Preparing Your Beauty Business for December
Season 1 · Episode 58
Sunday, December 6, 2020 • Duration 21:06
Summary:
Like Black Friday, December is also one of those holidays people worldwide look forward to. It is probably one of those days when people are likely to spend more, however tight the situation may be.
As you look forward to this month, you can't help but also think of what you can do for your business. Saving time and energy should be on top of your list. That is why it is best to have your systems in check. Getting a checklist on what to do next makes for speedier action. Think about your documentation for your client gifts, team appreciation system, and don't forget about your vision and planning for next year.
If you are planning to have holiday promotions this year, make sure that you not only plan on having discounts. Holiday specials do not only mean discounts. You can think of creative ways to bundle up packages or give some bonuses for purchases made on selected items. Understand that giving specials is also a way to test how your market responds to it. If you experienced offering promotions before during this time and it didn't pan out, then look at where you've been missing on not doing enough to catch their undivided decision. Or maybe you haven't been posting enough in all media available for them to know all about it.
Today is also a good time for you to think of ways of getting testimonials and strengthening your social proof. Or you can actually make contests out of liking or sharing photos to elicit active engagement among them.
It is an excellent time to go over your content checklist. You must be posting valuable posts. Do your clients find enough value that it addresses their objection, leading them to take action?
Also, get this time to show gratitude to your clients by having an appreciation post, talk about self-care. It has never been more relevant to be talking about this topic at this time. Or else go all out with your planning next year.
How about gift-giving ideas you can think of? Homemade goodies and self-care kits are welcome treats for customers. Throw in making a holiday beauty gift guide or collaborate with other businesses in the area.
Episode 57 Asking Better Question For Your Beauty Business
Season 1 · Episode 57
Friday, November 20, 2020 • Duration 17:58
Asking important questions that concern your beauty business peel off layers of more important issues that need to be addressed. It will not only help you dig deeper and deal with what matters most but that it will help you move closer to your goal easier and faster.
You must be always on track to where you are supposed to go and asking these questions helps a lot. The questions you ask yourself matter a lot depending on what stage in your business you are in. If you are just in the beginning stage, what concerns you most is getting clients in. What are clients thinking about, what are they dealing with now? How to overcome the client’s objections to your service? Which leads us to ask, what stories do we need to be telling them to take action and get past those objections? This brings us to the idea of social proof, which is putting out there success stories of people you’ve helped with in the past. This is how you build brand visibility that is making more buyers and not just followers.
It is also important to ask how you want your future with your business to be like. What should you let go of to focus better on something more rewarding? It‘s helpful to imagine yourself already at the top of success, try asking yourself what you created to be able to reach there? What strategies did you employ that worked for you? What systems did you set up in place to make things efficient?
Less is actually more. Try to declutter your marketing strategy. Doing more in your beauty business sometimes doesn’t make sense. You just need to focus on the one that works and do more of that. That which you put your attention more grows. Be sure to find out which will bring big returns to your investment.
Episode 56 How to Run a Black Friday Special that Works
Season 1 · Episode 56
Friday, November 6, 2020 • Duration 27:53
Black Friday or Cyber Monday is just around the corner. Statistics point out that people spend more at this time of the year because they are already preconditioned to spend more. It is just a matter of standing out with your offer and grabbing their undivided attention.
As the holiday promo frenzy is getting nearer, it is best to weigh the pros and cons of offering promotions. The opportunity to earn more is the main reason and it builds brand awareness for sure. There's a big chance to hit your goals that you could not do at the start of the year and months earlier. Besides, it gives you a continuous plan on what to do over again if something works. At the same time, you must ask yourself, are you up for the big task at hand? Yes, there is some work involved here. You need to promote it correctly; otherwise, it will just be a waste of time and investment.
If you decide to make a go for it, thinking outside of the box is highly encouraged. Think of ideas that set you apart from the rest of the crowd. Though you are geared towards holiday promos, the idea here goes beyond that one-day event so that you are making sure that your strategies make a ripple effect on the back end of your beauty business. When set up correctly, these promotions make repeat buyers out of your clients and will make them value your products and service more than they do your discounts. As you know, offering discounts is not always a way to build a loyal clientele but there are ways you can increase your products and services' perceived value. Think about value-adding ways to promote your services other than just offering discounts. You can have discounts on certain products or services that are selling less, the kind which clients are a bit afraid of or not as popular. It's not necessarily that you put your best seller services on promo because they are already selling every time and all the time. Bundling and upselling are also the kind that you have to think about. It increases your average order value.
More than just creating the special offers you have in mind; you need to promote it wherever and whichever way you can. It is important to let people know about it. Make it known on all social media platforms and you can even make a contest out of it. You can even connect with other beauty businesses about your promotion, promote each other's businesses, or have it on radio or tv.
Episode 55 Inspiring Beauty Boss Series with Angela Torresiani
Season 1 · Episode 55
Tuesday, November 3, 2020 • Duration 33:58
How would it affect you when told that you're horrible and no good tattoo artist? What's worst, this rude man tells you to keep ruining people's tattoos so he can make money off fixing your mess? Cowed down, you’d probably be.
But not this amazing woman. She had been told lies, but she refused to believe them. Instead, that fire within her was ignited that she did her best even more. One day she just proved that she's undisputed because she only believed in her truth.
Angela Torresiani apprenticed as a tattoo artist in 1997 in NYC and began working full time as a professional tattoo artist in 2001 in Tacoma, WA. She learned permanent makeup in 2003 and has since worked as a tattoo artist and PMU tech in Tacoma WA (2001-2006), Stuttgart, Germany (2006-2010), and NYC (1996-1998, 2003, 2010-present). Her years as a tattoo artist have helped her as a PMU tech in providing expertise in choosing the proper color and technique to obtain beautifully natural results in all skin types and textures. She is certified internationally and keeps up to date with master level training in the latest techniques. Her office is at Flawless Permanent Cosmetics and Spa in Staten Island, NY minutes from all bridges. She is currently the president of the Society of Permanent Cosmetic Professionals.
In this episode, Angela shares about what she needs to do in her business despite the circumstances. Her resourcefulness got her to practice her skill and become better at it. She believed in her truth, continued her journey, and became the best at what she does despite what others think otherwise. She took action. She went all-in, took her fears aside, and just focus on her marketing and what needs to be done to sustain her business. She looks at a rather bad day into something bright and cheerful. She knows how to pep-talk herself up--showing her best self to every client by putting on that perfect smile to carry her into a festive mood throughout. Best of all, she's got an action plan to make things happen big in her business.
06:11 - Understanding the fees and bonuses
08:40 - The order of credit cards to apply for to ensure approval
09:35 - Figuring out what credit card will benefit you and your lifestyle most
10:10 - How to get the mile/point bonus without maximizing your budget
11:11 - Thinking about putting your business expenses on your credit card
13:11 - Be open to all travel options
16:16 - Planning for seat availability and bonus credits
17:28 - Make note for part 2 and send me any question for part 2
Key Takeaways:
"Flexibility and preparation are your best friends when it comes to using points for travel. Don't lock yourself into one airline; explore partnerships and alliances." - April Meese
"Meeting minimum spend requirements doesn't mean overspending. Use your business expenses and planned purchases to hit those bonus point goals." - April Meese
"First-class travel doesn't have to be a distant dream. With the right credit card strategy, you can experience luxury without the luxury price tag." - April Meese
31:57 - Shauna's training methods and techniques
33:56 - Bringing Joy through Helping Others
Key Takeaways:
"Every art form evolves, and the beauty industry is no exception. "Remember, in beauty, one size doesn't fit all! Understanding color theory and proper techniques for cross-contamination prevention are essential to cater to diverse clients. Also, investing in necessary equipment and education for safety is non-negotiable. – Shauna Magrath
"How do you achieve longevity in the beauty industry? Focus on client satisfaction and referrals. Nurturing clients, monitoring their progress, and making them feel valued is the secret behind a successful career in beauty. Also, building referral networks with hairdressers and barbers can boost your client base. – Shauna Magrath
"Bringing joy to others, that's my daily goal! Whether it's opening a door for someone or assisting with a flat tire, every act of kindness counts. And in our industry, we have the chance to bring joy daily, through our artistry and care. – Shauna Magrath
"It makes such an incredible difference to their life and it makes it all worthwhile in the end when you can see somebody completely eliminate all their insecurities and walk out the door feeling like a whole new person." - Shauna Magrath
"I won't stop giving and I won't stop helping and I won't stop enriching the lives of people that I touch every day." - Shauna Magrath
Are you eager to grow your beauty business but feel overwhelmed by all the strategies and systems out there? Check out our FREE 3-day Workshop–Overlooked to Overbooked for a beauty business Waitlist www.aprilmeese.com/clientwaitlist
If you want to invest in content, blogs, and keywords, Ana introduces a service she uses called SEO CPR and Yext.
She has a business that helps beauty professionals with SEO, and she gives tips on artists looking to hire for this service. She tells about the crucial questions you need to ask yourself about SEO and what you need to prepare to set it up.
"The advice that I have to give to everybody is to let go of social media a little bit and focus on Google. Get those Google reviews. If you're shut down right now, now is the time for you to get those reviews and build up the SEO."
- Ana Perrone
Topics Covered:
01:19 - Ana's professional background
02:38 - Talking about SEO (Search Engine Optimization)
08:01 - How to get your business on Google 3-pack
09:17 - How to create Google My Business Page for your business
10:04 - Get your reviews after you verify your Google My Business Page; why is it important.
15:30 - Why you want to focus more on SEO and not so much on social media
18:36 - Why is it essential to have SEO-friendly websites
19:22 - What builds your SEO
20:20 - Suggested websites that are SEO-friendly: WordPress, Mobirise, AMP
21:21 - Why your website needs to be mobile-friendly
22:25 - What beauty professionals with a bigger budget should focus on other than Google my business page and reviews
23:02 - Backlinks: White hat SEO versus Black hat SEO
26:04 - How Google Analytics lets you check fake backlinks
27:04 - How you can buy or get for free legitimate backlinks
29:18 - How Apple is trying to take over Google when it comes to search
32:07 - Why you need to have a Yelp page
34:20 - Learn about SEO CPR and Yext
37:06 - What you want to know about keywords
39:42 - The critical questions you need to ask for setting up SEO
41:24 - What you need to be prepared for in terms of setting up your SEO
44:34 - Tips for artists who are looking to hire for SEO
47:00 - Advice for permanent makeup artists and beauty professionals
Key Takeaways:
"What I advise first that they can do, which is easy, it's free, is, before you even go there and create a Facebook page for your business which is also free, I recommend they go and create Google My Business Page for their business." - Ana Perrone
"The second thing immediately after you verify your Google My Business is to get those reviews. And in the beginning, maybe you don't have that many clients or if you're doing the models just to build up your portfolio, get the models to review you. Get your teacher to review you, saying that you did well in class. It's very, very important to get the reviews." - Ana Perrone
"Reviews are a huge part of SEO. And again, it's something like, 'Oh, yeah, reviews are good to look good because you have five stars. Oh, yeah, the client sees that. But in reality, those reviews are also building blocks to your SEO." - Ana Perrone
"They need to be open-minded because you know how we are, especially women; we like pretty big things. We don't like certain websites, because it's fast, we like a website because it's pretty, and we don't want to change our website -- we took so long building, putting the cute little flowers in there. But your website sucks for Google, and you need to write these words. You should listen to us and do what we tell you because we know what we're talking about." - Ana Perrone
"There are many things I tell my students like, don't worry about social media so much, focus on Google because most of SEO is from Google's search engine. If your prospective client wants to get the service that you offer, they're not going to go to Facebook and look for it on Facebook; they're not going to go and look for it on Instagram -- that is social media, they're not search engines." - Ana Perrone
00:55 - Why she took time off from social media and podcasting
02:37 - Finding that work-life balance
03:15 - Starting a business, helping beauty professionals, and becoming obsessed with their results
04:15 - Teaching her students leveraged marketing
04:34 - A wakeup call, getting clear and reprioritizing matters
05:43 - How to get a life and enjoying the process without overwhelm and stress
06:42 - Understanding and knowing that principles are permanent, strategies are sustainable and tactics are temporary
07:19 - What you can expect from April to help you in your business
08:03 - Invest in yourself - how April can help you the most
Key Takeaways:
“I took some time off to heal my body to make some memories with my family and to get grounded on what's really important and focus on those things. And I gave myself the grace and space, to not worry about social media like I usually do, or letting people down because I said I was going to do this podcast weekly or not showing up on social media.” - April Meese
“Principles are permanent, right, and strategies are sustainable, whereas tactics are temporary.” - April Meese
“I appreciate you guys taking this journey with me as I share with you what I've learned and what's helped me grow my beauty business and my students. And again in that leveraged way, meaning we can still have a life and we can still enjoy the process without the overwhelm and stress.” - April Meese
“I will continue to show up with free value both on my Facebook business page and my podcast, beauty marketing simplified with real guests and topics with tips to help you grow your beauty business, and maybe inspirational stories.” - April Meese
“The strategies that I teach work for everyone, and I've had it work for people in other countries across the world and people at different stages in business. And it's worked across the board.”- April Meese
“One of the things that became crystal clear to me is the way I can help you the most is with the higher level of support. And there's something that happens energetically when you invest in yourself on a higher level. That is when you get lasting results and significant changes in your business, you show up on a different level.” - April Meese
"Odds are if you are not experiencing the growth in your business that you would like, it's probably because of two reasons, visibility and value, meaning that you are unseen or unknown, or that you are not able to convey the value of your services." - April Meese
"When you have a focused area of expertise, what I call your signature service, that it's easier to get known. That's not to say that you don't do other services, but you are marketing your strength." - April Meese
"You don't want to be the jack of all trades, master of none, you've probably heard the expression, you can do anything, but it's not wise to do everything." - April Meese
"If you're not able to get the traction, it's that perpetual hustle mode instead of that focused momentum." - April Meese
"Remember how you talk to a 20 or 30-year-old about their problem is going to be different than how you speak to a 40 or 50-year-old with similar but different concerns." - April Meese
There is just so much to look forward to and so many things you can do that you won't be running out of creative ideas. Be sure everything's strategic and not just any random plan.
"The best plan, I think is to have a plan and think of ways that you can just improve."
- April Meese
Topics Covered:
02:04 - The best plan to do before 2020 is finally over
02:42 - Getting your systems in place to get things done and save you time
04:38 - Making sure about your business holiday hours
05:37 - Have you thought about a system or documentation for client gifts, team appreciation system, your vision, and planning for next year?
06:47 - Research says that people spend more during December even if finances are tight
07:08 - Specials do not only mean discounts
07:29 - Understanding the idea of specials
08:31 - What you should know about holiday promotions
10:31 - Ways of getting more testimonials and increase your social proof
11:20 - What to do on days when the market slows down
13:16 - Check your content checklist and pay attention to your gratitude exercise
13:35 - How to do your holiday beauty gift guide
14:21 - Spotlight and collaborate with other businesses around the area
15:52 - Are your posts valuable? Is it something that you would tune into? Is it something that is just promotional, or is it just talking about general things?
18:10 - Holiday gift-giving ideas
Key Takeaways:
"You might also just need some systems, right systems as we always say help you get things done systems save you time." - April Meese
"You probably have already made sure that you have your business holiday hours, which days you are planning on being off and if you are making your hours a little shorter, and hopefully you've also not only decided that but you've also posted that to let others know." - April Meese
"Specials do not mean that it has to be a discount. You can bundle your services; you can work with other referral partners to bundle packages together with them, you can get creative, you don't always to discount your services." - April Meesel Meese
"Remember, the idea of a special is to show extra value and give people a reason and incentive to spend the money with you or also just to make a decision to buy." - April Meese
"The other thing about holiday promotions is, you are testing things. You see what your audience responds to." - April Meese
If you want to dig in more and find out three strategies that are going to boost your overall revenue without a discount, then check out the mini-workshop that is happening next week. www.aprilmeese.com/bf.
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