Author's Edge: the Go-to Marketing Podcast in Publishing – Details, episodes & analysis

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In this episode of The Author's Edge, host Allison Lane dives into a common question from authors: how to arrange book events at bookstores and other venues without prior in-person connections. Allison answers Leslie's question about organizing book events while living abroad, emphasizing the importance of proactive communication and planning. She provides actionable steps including emailing, following up with phone calls, and preparing comprehensive event plans to ensure bookstore buy-in. Allison also encourages authors to support each other by sharing helpful resources and staying informed. Listen in to get invaluable tips on hosting successful book events.

Time Stamps:

00:00 Introduction: The Bookstore's Role

00:38 Welcome to The Author's Edge

00:48 Diving into the Mailbag

01:04 Leslie's Question: Hosting Book Events

02:26 Tips for Planning Your Book Event

05:36 Final Thoughts and Contact Information

05:47 Podcast Sharing and Conclusion

📚 Resources Mentioned: 

• Launch Plan: https://www.lanelit.com/launch
• Get a free Critique: https://www.lanelit.com/cc

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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In this special episode of The Author's Edge, host Allison Lane addresses the common question from aspiring authors: how to write a book when you're not quote/unquote "a writer." Allison talks with celebrated memoir coach and author Marion Roach Smith about the significance of personal storytelling in nonfiction, the differences between memoir and autobiography, and actionable steps for starting and structuring a memoir. Marion encourages emerging authors to embrace their stories and integrate their personal experiences to create compelling narratives. The episode includes practical advice for writing memoirs, tackling common fears, and understanding the market for memoirs. It also touches on the importance of crafting engaging titles and building a presence through essays and opinion pieces. Allison and Marion emphasize the need for courage in memoir writing and provide insights into querying agents and marketing one's work.

Timestamps:

00:00 Introduction to Storytelling and Memoir

00:43 Addressing Common Questions About Writing

01:05 The Importance of Personal Storytelling

01:17 Interview with Marion Roach Smith

02:13 Starting Your Memoir: Tips and Insights

04:18 Understanding Memoir vs. Autobiography

06:13 Writing with Authority and Expertise

08:15 Crafting a Compelling Memoir

10:56 Engaging Your Audience with Personal Stories

14:37 Querying Agents and Publishing Tips

24:00 Think Like a Marketer: Audience Segmentation

25:59 The Power of Courage in Writing

27:51 Crafting a Compelling Memoir

31:13 The Market for Memoir: Myths and Realities

34:49 Creating a Standout Title

38:14 Building Your Writing Portfolio

44:15 Final Thoughts and Encouragement

📚 Resources Mentioned: 

• Marion Roach Smith: https://marionroach.com 
• The Memoir Project: A Thoroughly Non-Standardized Text for Writing & Life

 https://bookshop.org/a/55773/9780446584845

• Take Marion’s Memoir Classes: https://marionroach.com/learn-to-write-memoir-in-4-online-memoir-classes-with-marion-roach-smith/
• Qwerty podcast: https://marionroach.com/category/qwerty-podcast/ 
• I Don’t Know How You Do It podcast by Jessica Fein: https://podcasts.apple.com/us/podcast/i-dont-know-how-you-do-it/id1668168226
• The Widow’s Guide to Dead Bastards by Jessica Waite

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

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In this episode, Allison Lane tackles a common question for authors: how to effectively handle podcast interviews. She emphasizes that interviews are not about promoting your book, but about serving the audience. Lane shares practical advice on preparing for interviews, understanding the audience's needs, and delivering value from the get-go. Learn how to make a lasting impact by addressing the audience's challenges and providing actionable insights. Plus, get a buzzworthy book recommendation, 'Growing Up in Public' by Devorah Heitner, which helps parents and educators navigate kids' digital lives.

Timestamps

00:00 Introduction: The Unspoken First Question

00:52 Understanding Your Role in an Interview

01:38 How to Nail Your Interview Responses

03:22 Role-Playing the Perfect Interview

05:38 The Importance of Knowing Your Audience

07:35 Buzzworthy Book: Growing Up in Public

Watch on Youtube: https://www.youtube.com/watch?v=3C8beflL5gM

📚 Resources Mentioned:

• Essential Author + Speaker Bio Package: https://www.lanelit.com/package
• Get a free Critique: https://www.lanelit.com/cc
• Growing Up in Public by Devorah Heitner: https://bookshop.org/a/55773/9780593420966

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

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In today’s episode, we’re diving deep into what it takes to craft memorable, attention-grabbing moments in your interviews. We’re talking about “mic drop moments”—those powerful statements that leave a lasting impression. If you’ve ever felt like your message gets lost or diluted, this episode is for you. 

Host Allison Lane walks us through the three biggest mistakes that camouflage your key message and provides actionable tips to ensure your statements are bold, clear, and impactful. Whether you're preparing for an interview or looking to sharpen your communication skills, this episode will help you stand out.

Chapters:

00:00 Introduction to Mic Drop Moments

00:37 Understanding Power Statements

02:08 Avoiding Tentative Language

04:51 Eliminating Disclaimer Language

06:42 Overcoming Apologetic Language

10:46 Final Tips for Powerful Statements

Tune in to learn how to refine your communication skills, ensure your messages hit hard, and craft that perfect mic drop moment!

Watch on Youtube: https://www.youtube.com/watch?v=Ihz9DTQPxAk

📚 Resources Mentioned:

Essential Author + Speaker Bio Package: https://www.lanelit.com/package

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

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In this video, learn how to show up as your best self with confidence. Host Allison Lane shares insider tips and tools for preparing for podcasts, Zoom interviews, digital appearances, and in-person events. Key advice covers camera readiness, audio equipment, lighting, and essential grooming tips that no one else will tell you. Also mentioned is the buzzworthy book recommendation for enhancing productivity: The 15-Minute Method: the Surprisingly Simple Act of Getting It Done by Samantha Bennett. Don't miss these valuable insights for ensuring your expertise and perspectives shine through in every opportunity.

Time Stamps:

00:00 Introduction: Show Up as Your Best Self

00:32 Prepping for Digital and In-Person Appearances

01:03 Camera-Ready Tips and Equipment Recommendations

02:42 Lighting Tips for Perfect Visibility

04:15 Essential Tools No One Talks About

05:32 Nude Lip Liner: A Must-Have for On-Camera

07:43 Nose Hair Trimmer: The Unexpected Essential

09:55 Buzzworthy Book of the Week

11:37 Conclusion and Final Thoughts

Watch on Youtube: https://www.youtube.com/watch?v=blNqyp81oGs&t=57s

📚 Resources Mentioned:

• Lights, Audio, Action free guide: https://lanelit.com/appearance-guide
• The 15-Minute Method: the Surprisingly Simple Act of Getting It Done by Samantha Bennett: https://bookshop.org/a/55773/9781608689064
• Nose Hair Trimmer: Norelco $12 at Target.
• Nipple Covers: Cakes https://www.instagram.com/cakesbody/
• Nude Lip Liner: NYX Cosmetics $5 nyxcosmetics.com

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

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👍 Like, comment, and share this video if you found it helpful!

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In this episode, learn about the six types of book reviews that can significantly impact your book's success. Discover why these reviews matter, how to obtain them, and strategies to effectively use them in your marketing efforts. Host Allison Lane debunks common myths, shares actionable tips, and explains how to request and gather reviews that truly matter. Whether you're pre-launch or post-launch, this guide will help fuel your book's success through strategic review acquisition. Happy reviewing and best of luck with your book!

Time Stamps:

00:00 Introduction: The Importance of Book Reviews

01:16 Understanding the Six Types of Book Reviews

01:40 The Role of Book Reviews in Your Book's Success

02:09 Type 1: Inclusion in a Book List

02:36 Type 2: Reader Reviews

03:52 Type 3: Literary Reviews

05:19 Type 4: Social Post Reviews

06:10 Type 5: Marketing Reviews

07:45 Type 6: Award Reviews

08:37 Strategies to Obtain Valuable Reviews

13:13 Conclusion: The Power of Strategic Reviews

Watch on Youtube: https://www.youtube.com/watch?v=0pdt4-bquH8

📚 Resources Mentioned: 

Free Bestseller Book Launch Plan: https://www.lanelit.com/launch

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

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In this episode of Author's Edge, host Allison Lane dives into the importance of an author website for building a professional brand. She provides detailed advice on creating and managing an effective website, focusing on elements such as clear branding, engaging design, a compelling 'About Me' page, showcasing work, and optimizing for mobile use. She highlights common pitfalls to avoid and offers practical action steps for auditing and enhancing your site. The episode also features a buzzworthy book recommendation, 'The Widow's Guide to Dead Bastards' by Jessica Waite, praised for its gripping storytelling and emotional depth.

Time Stamps:

00:00 Introduction to Author Websites

00:50 Importance of a Professional Website

01:29 Key Elements of a Successful Website

02:09 Design Tips and Common Pitfalls

02:48 Creating Compelling Content

03:40 Showcasing Your Work

04:50 Optimizing for Media and Contact

05:22 Encouraging Email Signups

06:44 Avoiding Common Mistakes

07:35 Action Steps for Your Website

09:44 Buzzworthy Book Recommendation: The Widow's Guide to Dead Bastards

Watch on Youtube: https://www.youtube.com/watch?v=orbIYlWbkcw


📚 Resources Mentioned: 

• Kajabi: https://app.kajabi.com/r/XHNMfLXC
• Join the free monthly Compassionate Critique events: https://www.lanelit.com/cc
• The Widow’s Guide to Dead Bastards: https://bookshop.org/a/55773/9781668044858  

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

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👍 Like, comment, and share this video if you found it helpful!

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In this episode, we dive into the critical topic of marketing and publicity for authors, debunking common myths about what publishers do and outlining what responsibilities fall on you, the author. Whether you are self-publishing, hybrid publishing, or working with a traditional publisher, you'll learn why you are your book's best marketer. From understanding the roles of marketing and publicity to knowing when and how to hire a publicist, this episode provides actionable insights to help you manage your brand and maximize your book's reach. Stay tuned for tips on creating a comprehensive author package, leveraging media appearances, and planning your long-term marketing strategy. If you are gearing up for a book launch, this is a must-watch!

📚 Resources Mentioned: 

• Essential Author + Speaker Bio Package: https://www.lanelit.com/package

Time Stamps:

00:00 Introduction: The Author's Marketing Dilemma

02:21 Understanding Marketing vs. Publicity

03:19 Debunking Publisher Myths

06:44 The Role of a Publicist

09:52 Publicity Costs and Budgeting

11:58 Next Steps for Authors

13:22 Conclusion and Final Tips

📚 Resources Mentioned: 

• Essential Author + Speaker Bio Package: https://www.lanelit.com/package

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

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The Best Kept Secret in Book Promotion

In this episode of "Author's Edge," Allison Lane reveals the best-kept secret in the world of book promotion: NetGalley. If you're an author gearing up for a book launch or someone who loves discovering new reads before anyone else, this episode is for you. Learn how NetGalley can help you gather early reviews, connect with industry professionals, and strategically position your book for success! Allison walks you through how to set up your profile, request digital copies or audiobooks, and share your reviews across major platforms. Don't miss out on this game-changing resource!

Key Takeaways:
- What is NetGalley: A powerful platform that connects authors and publishers with readers, reviewers, and industry pros.
- Benefits for Authors: Early reviews, industry insights, and strategic positioning for your book launch.
- How It Works: Step-by-step guide on how to set up your profile, request access to books, and share reviews.

⭐⚡📗Resources Mentioned:
- [NetGalley Website](https://www.netgalley.com)

- Get access to Allison's exclusive list of favorite tech tools for authors: https://lanelit.com/tech 

 
Hear about how I got free access to the buzzworthy book, The Art of the Interesting by Lorraine Besser, Ph.D.

Whether you're an author eager to boost your visibility or a book enthusiast on the hunt for new titles, this episode is packed with actionable tips to give you a competitive edge in the literary arena. Don't miss out on this game-changing resource that can elevate your book's success!

Time Stamps:

00:00 Introduction to the Best Kept Secret in Book Promotion

01:05 Unveiling the Free Resource: NetGalley

01:43 How NetGalley Works

03:28 Personal Experience and Benefits of NetGalley

06:23 Conclusion and Final Thoughts

Watch on Youtube: https://www.youtube.com/watch?v=NiWKE2q1WDA


📗⚡⭐ Resources mentioned:

NetGalley >>> NetGalley.com

The Art of the Interesting: https://bookshop.org/a/55773/9781538743201

- Get access to Allison's exclusive list of favorite tech tools for authors: https://lanelit.com/tech 

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

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Top 5 Reasons Your Nonfiction Book Keeps Getting Rejected

In this episode, we dive into common pitfalls that lead to nonfiction book rejections by agents and publishers. Learn the crucial differences between pitching nonfiction and fiction, why a book proposal is essential, the standards for query letters, the importance of appropriate word count, choosing realistic comparative titles, and how to treat your pitch as a business proposal. Discover how to market your book effectively as a product, ensuring it resonates with your target audience and meets industry expectations.

Time Stamps:

00:00 Introduction: Why Your Book is Getting Rejected

01:00 Understanding the Nonfiction Submission Process

02:04 Top Reason #1: Submitting a Book Instead of a Proposal

02:43 Top Reason #2: Crafting the Perfect Query Letter

04:46 Top Reason #3: Managing Manuscript Word Count

08:15 Top Reason #4: Choosing Realistic Comparative Titles

10:21 Top Reason #5: Treating Your Pitch as a Business Proposal

12:07 Conclusion: Presenting Your Book as a Product

Watch on Youtube: https://www.youtube.com/watch?v=JRo_wzKjoY0

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!