🎧 Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads

In this episode, we explore how to leverage LinkedIn Sales Navigator to find your ideal clients without having to create content or run ads. This approach is especially powerful for solopreneurs and small creative businesses that don’t have time or budget for constant social media marketing.

👉 Watch the full training and claim your bonus:kaffeen.club/bonus

Episode Highlights:

   •    Introduction: Learn how LinkedIn can revolutionize your creative business without the need for content creation or ad spend.

   •    The Common Struggle: Many creative business owners rely on referrals, but when those dry up, it’s challenging to find new leads. This episode addresses common misconceptions that you need to post constantly or spend heavily on ads to grow your business.
 
 

   •    What is LinkedIn Sales Navigator?: We dive into what makes this paid tool so powerful for small businesses and how it can act as your personal lead-generation assistant for a fraction of the cost of hiring an employee.
 
 

   •    How to Use Sales Navigator to Build a List: Step-by-step guide on how to use filters like job titles, industries, and years of experience to create targeted prospect lists. Plus, practical tips on saving and organizing lists for maximum efficiency.
 
 

   •    Pro Tip: Learn how to automate your outreach and make LinkedIn work for you 24/7 with our free webinar atkaffeen.club/bonus. If you sign up within five days of watching the webinar, you’ll get a full year of targeted prospects and personalized outreach messaging tailored for your business.
 
 

Real-World Example: Dr. Jo Watkins

We share how Dr. Jo Watkins, a general practitioner turned coach for medics, used LinkedIn Sales Navigator to find her ideal clients and transform her outreach. Jo previously relied on Meta ads and referrals, but with Sales Navigator, she shifted to a more strategic and targeted approach, unlocking a new market of clients.

Conclusion & Call to Action:

LinkedIn Sales Navigator can save you time, help you reach decision-makers directly, and eliminate the need for expensive ads or frequent content creation. It’s a tool every creative business leader should consider.

For more detailed strategies, examples, and a step-by-step walkthrough, watch the full training at kaffeen.club/bonus and claim your exclusive bonus offer today!

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I share the nine essential tools that have made a significant difference in boosting new business efficiency at Kaffeen. As the landscape continues to evolve, so too do the tools we use to streamline our processes, generate quality leads, and drive growth. Whether you’re in a creative agency or any other business looking for ways to work smarter, these tools can make a massive impact.

What You’ll Learn:

•The updated list of nine essential tools we’re using right now to drive new business.

•Why LinkedIn Automation & Sales Navigator are still our top choices for quality lead generation.

•The benefits of using Calendly for seamless scheduling with prospective clients.

•How Descript plays a crucial role in content creation and repurposing.

•The value of a Super Sign-Off for unobtrusively showcasing services.

•How ConvertKit helps us manage and optimize our email campaigns.

•The power of Manychat for automating interactions on Instagram and Facebook.

•Why we repurposed Asana as a CRM to improve our follow-up process and client conversions.

•How Airtable has become the operational backbone of our business, making it easier to visualize and act on real-time data.

Tools Discussed in This Episode:

1.LinkedIn Automation & Sales Navigator

LinkedIn Sales Navigator

2.Calendly

Calendly

3.Descript

Descript

4.Super Sign-Off

Learn how a Super Sign-Off can help you: Read more about it here

5.ConvertKit

ConvertKit

6.Manychat

Manychat

7.Asana

Asana

8.Airtable

Airtable

These tools have allowed us to work smarter, not harder. From automating lead generation to organizing our workflows and client relationships, they are at the core of how we do business efficiently. If you’re curious about how these tools could work for your business, this episode will give you the full rundown.

Subscribe and Stay Connected:

If you found this episode helpful, make sure to subscribe and leave a review to let me know what you think. Stay updated with more insights and tools for creative business growth by subscribing to our podcast or visiting our website at Kaffeen.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

Win Clients Consistently summer sale is here!

Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

One of the things I find most frustrating about working with smaller sized design agencies is that they can't stand still long enough to shout about their work when it launches. One of the most significant barriers that most mention is that they can't get photography done in time and to the standard they want. Due to cost, mainly. 

In this episode of the Kaffeen Espresso podcast, I talk with Rebecca Douglas. Rebecca is the most efficient and adaptable photographer I've come across. She works wonders capturing beautiful imagery for brands, that allows them to shut up and let the product do the talking. I think good photography is one of the best tools to make your agency come across as authoritative and confident, regardless of your size and location. 

I regularly tell clients that their case studies should be as simple as client objective, commercial results, client quote, and accompanied by spectacular imagery that shows the design off, without needing a wordy rationale next to it. So trust me, you're going to want to listen in to learn how to harness the power of images for your agency, and perhaps even hook up with Rebecca on one of her Subscription Club or Brand Shoot Day products, as I have. 

This episode is 30 mins, so grab your cup of coffee, delete those junk emails and treat your ears here. Ps. I've just recorded a conversation about a little used, but highly successful, method of cold outreach, so hit subscribe in Spotify to make sure you don't miss the next episode.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

The past few months have made all of us rethink work location. Whether you’re thinking of scrapping the studio, desperate to get back or want to book a one-way ticket to leave the country, we’ve all got new possibilities and challenges playing on our minds when it comes to what we say on the ‘contact’ page of the website. 

In this episode of the Kaffeen Espresso podcast, I talk with Holly Griffin. Holly is the founder of Design Hungry collective, a highly successful businessperson, traveller extraordinaire. And someone I’m lucky enough to call a best friend. Holly is doing over six figures with no employees on the books, this year she has split her time between Singapore, Devon and Canada, but her contact page says "We're everywhere so you can be anywhere" 

Here, I talk to Holly about her approach to business, why her client relationships are so enduring, how she uses geo-arbitrage to half the length (and double the profitability) of projects, and much more. This episode is 50 mins, so you might want to dip in and out, listen in the car or while you're on a repetitive task. But I'm sure you're going to get as much out of understanding Holly's unique approach to business as I did through the course of our conversation. So grab your cup of coffee and treat your ears.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

If you’ve listened to part one, you’ll know that back in February and March this year Charlotte Ellis Maldari spoke to design agencies up and down (and in some cases, out) of the country for the Kaffeen Annual Survey. 

The culmination of these discussions is split across two episodes of our shiny new podcast, which are packed full of juicy insights into the state of marketing and new business activities in design agencies just like yours. This part two, and you can find the preceding episode on Spotify. The survey remains open. 

Here’s the link if you’d like the opportunity to vent your marketing wins and woes: https://forms.gle/d6E6yBRUvVtTGLbP9

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

Back in February and March this year Charlotte Ellis Maldari spoke to design agencies up and down (and in some cases, out) of the country for the Kaffeen Annual Marketing & New Business Survey. 

The culmination of these discussions is split across two episodes of our shiny new podcast, which are packed full of juicy insights into the state of marketing and new business activities in design agencies just like yours. The other half of this survey will be published in a couple of weeks. The survey remains open. 

Here’s the link if you’d like the opportunity to vent your marketing wins and woes: https://forms.gle/d6E6yBRUvVtTGLbP9

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

Win Clients Consistently summer sale is here!

Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

Win Clients Consistently summer sale is here!

Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

Win Clients Consistently summer sale is here!

Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

Win Clients Consistently summer sale is here!

Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

This top-rated episode resonated with so many listeners, we're thrilled to share it again and reach as many people as possible.

Currently overseeing the portfolio at Organix Brands, Anna has an impressive background working with household names such as Twinings, Ovaltine, Billington’s sugar, Allinson flour, Silver Spoon, Barclays, Badger Ales, and Rio soft drinks.

I first met Anna when she was the Brand Marketing Manager at Badger, and she was a client of the agency I was working with at the time. Known as everyone’s favorite client to work with in the studio, Anna has a remarkable way of giving feedback. I knew her insights would be invaluable for an honest discussion about client relationships.

Join us for valuable insights on what clients want to hear, the best times to approach them, common pitfalls to avoid when introducing your agency, and how Anna selects her partner agencies today.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn’ but struggle with breaking into that space.

This is why I was particularly excited to chat with Natasha Lytton, the Head of Brand and Marketing at Seedcamp, Europe’s leading seed fund.

Seedcamp has provided initial funding to over 360 startups, including four European ‘unicorns’: Hopin, TransferWise, Revolut, and UiPath. Natasha’s extensive experience makes her a wealth of knowledge on collaborating with tech companies.

This conversation was so insightful and impactful that it quickly became one of our top-rated episodes. We’re thrilled to feature it again as part of our greatest hits.

Tune into this episode to get insights on:

• Why brand design is often underestimated as a critical asset by tech startups
• How seed-stage brands manage their budget for brand design
• The optimal time and strategy to approach startups in the tech space
• Whether startups should prioritize product development or brand development when resources are limited

Mentioned during this episode:
>> Grab the book Natasha is featured in, you can grab it here to support a good cause.

>> Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight 

>> Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode we're joined by a former client of Kaffeen and marketing expert, Hunter Ruthven.

Hunter is a former business journalist who created and led a number of B2B media titles designed to support small and medium-sized business leaders tackle the key challenges of the day. He then spent six years at Be the Business, a charity set up to help British businesses overcome productivity challenges. It was here that he learned first hand how to use creative storytelling to change behaviour and inspire change. He now leads a content-first commercial strategy at health tech company Thalamos, which is digitising the Mental Health Act to improve patient outcomes.

Together we delve into the nuances of achieving high return on investment through affordable yet strategic marketing efforts, and discuss the importance of strategic thinking, customer engagement, and content-driven support.

It's always a pleasure to work with clients like Hunter, and to witness the success of profit for purpose businesses like Thalamos who better patient outcomes.

This is one you won't want to miss, tune in to hear the full episode!

>> Learn more about Thalamos here.
>> Follow Hunter on LinkedIn here.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this brief episode, I want to share some insights from a recent conversation I had about current market conditions and some of the key factors that are contributing to some businesses doing well right now, while others are struggling. I highlight the importance of visibility and having a clear stance on issues and how these traits can reduce perceived risk for clients, especially in challenging times.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, we delve into effective strategies for breaking the ice with potential clients on LinkedIn, sharing insights into automating lead generation while maintaining genuine connections. We discuss the importance of understanding the LinkedIn landscape, finding the right people, and using LinkedIn Sales Navigator to streamline outreach. Tune in to gain valuable tips on optimizing profiles, crafting personalized messages, and leveraging automation to attract high-quality clients effortlessly.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

We're thrilled to bring you one another of our most loved episodes!

Joined by Tom Hardy, the founder and creative director at Manifesto Studios. Manifesto, at nine years old, is a Brand & Communications Accelerator, a consultancy and design studio specializing in working with challenger brands.

Their impressive clients include Samsung, Red Bull, Vashi Jewellery, Savse (where previous guest Natasha Lytton was marketing lead), Myla lingerie, and Padella, one of London’s hottest restaurants (which my husband dreams about every time we're near the Shard).

Before founding Manifesto, Tom honed his skills at renowned agencies like Interbrand, Fitch, Rufus Leonard, and Lambie Nairn.

Having collaborated with Tom when I was the client, I can confidently say he's one of the most pleasant and relaxed, yet ambitious, individuals I've met in design. This episode will inspire you to see how current circumstances can fuel your passion for growth.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability. 

Drawing on experience and insights from 17+ years in the industry, we'll discuss a more automated, but genuine, lead-generation process that prioritizes creativity over sales hustling. 

We'll dive into the importance of broader appeal and flexible, adaptable business models, especially in the face of economic challenges and the rise of new technologies like AI. 

Tune in and enjoy! 

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client attraction strategy.

In This Episode, You Will Learn:

• How to determine the best strategies for gaining new clients.
• The importance of aligning your business capacity with your marketing efforts.
• Tips for evaluating your current client load and revenue.
• Strategies for leveraging existing resources for short-term revenue boosts.
• How to create sustainable systems for lead generation.
• Balancing personal circumstances with business needs.
• The role of automation in maintaining genuine connections with clients.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advise on how to craft a cohesive and consistent brand message with examples from the Body Shop to Nike.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important thing to make your work memorable is to create a valuable resource to engage potential clients. But there's more to it than that. 

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ideal clients, creating valuable offers, and building genuine relationships.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why your agency exists and why clients should choose you.

I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose into actionable steps. 

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I focus on how agencies can distinguish themselves in a competitive market. It includes creating meaningful connections with potential clients by understanding their top challenges and offering tailored solutions.

I also discuss the importance of defining your agency's brand identity and aligning it with your ideal client's needs, as well as the power of storytelling. 

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

I want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common challenge agencies face in branding themselves and offer strategies for attracting ideal clients beyond relying on referrals. 

I explain in detail why agencies need to understand who they are and why that precedes identifying their ideal clients.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies taking their projects in-house. We’ll cover ways to stand out and become viewed as an essential partner to future clients. 

Resources mentioned in this episode:

• Emma on LinkedIn: https://www.linkedin.com/in/emmasexton/
• Emma’s website: https://www.emmasexton.com/
• Lead Flow Sprint: https://kaffeen.club/lfs

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

Welcome to part 2 of one of my most loved episodes to record to date.

Tune in to hear Deborah Dawton and I discuss how design business leaders can bridge the gap between agency - client, and the importance of proving ROI as a powerful tool in business development.

We also dive into the evolving landscape of design, unpack what the future holds and who design business leaders can turn to for support.

This conversation is packed with practical advice, enjoy!

>> https://thedesigncommunityhub.com/
>> https://www.dba.org.uk/
>> https://effectivedesign.org.uk/

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. 

This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case studies, testimonials, and a clear, humanized communication style. 

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I discuss actionable steps for setting up effective automation systems, identifying common pitfalls for different agency archetypes (scrappy, traditional, collaborative, lone wolf), and emphasize the importance of streamlining lead generation processes while maintaining a personal touch in client interactions. 

I also cover tips for creating compelling lead magnets, utilizing email sequences to nurture leads, and the importance of monitoring and optimizing automated processes for better conversions. 

Did you miss my prior episodes on agency archetypes? Catch up here:

• Do you know your agency archetype?
• Marketing solutions based on your agency archetype?

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I discuss how you can align your agency’s marketing efforts with one of the four agency archetypes: scrappy, traditional, collaborator, and lone wolf. 

I discuss how to customize and automate marketing efforts to generate consistent leads, using tools and insights applicable to each archetype, and key marketing strategies for each type include sprint methods and automation for scrappy agencies, leveraging existing assets and long-term planning for traditional agencies, prioritizing partnerships and relationship-building for collaborator agencies, and focusing on niche specialization and the use of high-value resources for lone wolves. 

If you haven’t already, listen to the first episode on agency archetypes here. 

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I discuss the importance of creative agency owners identifying their unique agency archetype to make client acquisition smoother and more predictable. And I do this by introducing the four main agency archetypes I’ve seen at Kaffeen.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode of the Kaffeen Espresso podcast, host Charlotte Ellis Maldari interviews Paul Jenkins, founder and CEO of League Leaders. Paul shares his journey from running a creative agency to starting a charity that focuses on empowering young people to design their own physical activity experiences. He explains the mission and vision of League Leaders and how they use creativity and co-creation to engage young people in sports and physical activity. Paul also discusses the importance of breaking down barriers and providing opportunities for young people to be active in all aspects of their lives, including education, employment, and personal development.

Resources:

• League Leaders
• Follow League Leaders on Instagram, TikTok, and YouTube @league.leaders, and on X @League_Leaders_
• Interested in volunteering at League Leaders? Fill out this form 

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I share insights from the first cohort of Lead Flow Sprint, a program designed to help creative agencies automate lead generation and develop efficient business strategies. Many creative agencies have previously struggled with 'feast or famine' cycles of lead generation and have spent heavily on advertising, events, awards, and more without consistent results. This episode explores the benefits of automated lead generation strategies, discusses the pain points and obstacles many agencies face, and offers solutions.

>> Check out Lead Flow Sprint <<

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I discuss streamlining the lead generation process for design agencies. I encourage agencies to focus on their unique market position and not get distracted by what other agencies are doing. And I discuss how my program, Lead Flow Sprint, can help because of its tailored approach to each agency's needs, its ability to run in the background, and the ongoing efficiency it provides for future business strategy.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I’m joined by copywriting coach Sarah Lucille to discuss how storytelling can drive client engagement and differentiate marketing efforts. We get into how her work on Lead Flow Sprint involves in-depth messaging sessions to craft individualized, effective sales narratives. 

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I debunk three widely held misconceptions about agency growth and redefine what growth means to each business. 

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I discuss the challenge of fluctuating workloads for creative agencies, commonly known as the 'feast or famine' cycle. I highlight the mindset needed to overcome it, generate consistent leads, and why using automation helps alleviate the problem.

If you want to learn how to do it yourself, check out our Lead Flow Sprint program. 

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

A top-rated episode from 2021 that I still get messages about from listeners to this day!

Jason Gibb, the co-founder of Bread & Jam and I discuss what food and drink brands need at various stages of growth, why many brands fail within the first year, and how agencies can connect with clients through Bread & Jam Workshops, available free of charge. 

This conversation is a must-listen for creative firms working with food and drink brands, or any other scaling business.

Jason shares common mistakes early-stage food and drink brands make regarding design, the optimal stage for agencies and brands to seek each other out, and the time span and budget agencies should consider when starting to work with a food and drink challenger brand.

>> http://foodhubdirectory.com/

>> jason@breadandjamfest.com

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I explore the common misconceptions about agency size, validity, and success. I highlight the advantages of different agency sizes, including one-person agencies and those with 250+ employees, while encouraging agencies to identify and lean into their unique strengths rather than feeling the need to conform to industry standards. I also discuss the common problems that all agencies, regardless of their size, face, such as consistently attracting new clients.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I address the art of lean marketing and doing more with less. I emphasize the importance of understanding your target client and their challenges as the foundation for successful lead-generation campaigns. And I provide some insights into how to gain this understanding through interviews with current and past clients, as well as prospective clients. Lastly, I highlight the significance of offering a high-value resource, or lead magnet, to prospects and implementing an automation process to share this resource with your targeted list.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I  discuss the underutilization of LinkedIn by agencies and provide practical methods for maximizing its features. That includes building a solid list of prospects within LinkedIn's Sales Navigator and how you can use it for lead generation, partnerships, and collaborations. I also dispel the myth that successful LinkedIn outreach requires a significant time commitment and highlight the benefits of automating certain aspects of the lead generation process.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode of Kaffeen Espresso, I discuss the role of AI and automation in agency marketing and address the fears and resistance that many agencies have towards embracing these technologies. I also explain how automation can help agencies streamline their outreach efforts, increase visibility, and ultimately win more clients. Lastly, I highlight the need for agencies to focus on completion rather than perfection and share practical steps for implementing AI and automation in agency marketing.

Resources mentioned in this episode:

• Lead Flow Sprint
• Win Clients Consistently

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode, I discuss the frustrations of traditional lead generation strategies and propose the alternative use of lean strategies to achieve substantial growth for creative agencies. Emphasizing consistency and strategy, I suggest automated tools to boost the effectiveness of lead generation. To implement this, you have to have a strong grasp of your target audience, understand sales psychology, and make optimal use of LinkedIn Sales Navigator. This approach not only raises the visibility of an agency but also puts the agency back in a position of power and allows it to nurture relationships over time consistently.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

I interviewed Thomas Herman, the founder of Path, a creative consultancy that helps brands innovate and renovate their products. We discuss the challenges and opportunities of being a leader in a creative agency, the importance of being market-oriented, and the value of customer feedback. Thomas shares his learnings on time tracking in agencies, the need for consistency in lead generation, and the importance of focusing on commercial outcomes for B2B clients.

Resources mentioned in this episode: 

• Path
• Lead Flow Sprint
• Path’s Every Dimension podcast

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

In this episode of Espresso, I discuss three ways that LinkedIn automation can be used to benefit agencies beyond finding leads, including finding new employees and new partners.

I also tackle five ways to consider implementing LinkedIn automation for lead generation that go beyond simple campaigns.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

As a business owner, time is one of the most valuable resources. That's why I'm excited to share with you my top five automations that will save you both time and money in your agency, new business, and marketing efforts. These automations have been tried, tested, and guaranteed to make a significant impact on your business.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

When I'm working with creative clients and design agency owners on a one-to-one basis, and I pose the question to them, what's stopping you? They inevitably select one or more of the same six apprehensions. I want to tell you why these are not the issues you need to worry about and why you should not let them stop you from excelling at or even getting started with your agency new business strategy.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

Did you know that there’s a way for you to increase the chances of your target audience finding you if they do a search on LinkedIn or even on Google?

You may not be aware of this but if you’re looking to leverage your LinkedIn profile to grow your community of perfect customers, this is one of  the platform’s most important features.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

I'm excited to re-release one of my personal favorite episodes to record, presented as part 1 of a special two-part series inside the Kaffeen Espresso Greatest Hits.

In this episode, Deborah Dawton, Chief Executive at the DBA, joins me to delve into the most common challenges to agency growth and how to navigate the business side of design more effectively.

We discuss the ways design business leaders can bridge the gap between agency and client, the power of proving ROI in business development, and the evolving landscape of design and what the future holds.

>> https://thedesigncommunityhub.com/
>> https://www.dba.org.uk/
>> https://effectivedesign.org.uk/

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.

It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.

If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form