Audience Growth Podcast – Details, episodes & analysis

Our fifth 'Best of' episode is the third of three of my solo episodes about how to make more money in your business and features five tips in how to bring more money into your business without slipping into panic mode.

Loved the podcast? What to do next:

We all need great support and people around us to grow, my memberships The Marketing Insiders Club and The Charge are open right now. Check them out and choose the level that matches the level you want to reach in business: https://www.nikihutchison.com/memberships

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

As well as listening to today's episode, why not binge on some of the others and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode in the future.

If you are enjoying the podcast please consider sharing it with your business friends and leaving a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grew both of my businesses to over six figures using almost exclusively organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

Our fourth 'Best of' episode is the second of three of my solo episodes about how to make more money in your business.

So your clients have gone quiet and the bookings and orders have slowed to a trickle. Do you hit panic stations and throw (lose) loads of money on some hasty ads or maybe simply close the curtains and binge Netflix for the day?

Don't do that! Instead I've got nine great ideas of things you can do during the quiet times, things will help you streamline your business and help get those customers flocking in again.

Bon Tot Children's Store: https://www.bon-tot.com/

Here's a guide to this episode

(0.00) Intro (1.44) It's unavoidable that you will have quiet periods, there are always going to be peaks and troughs. (2.40) Maybe it's OK to have a bit of a break, take a breath and take a step back (3.30) Time to put efficient systems in place (5.21) Review your offerings (7.22) Review your website and set up your web SEO (9.18) Make sure your social media places are consistent (9.45) Start studying, find a mentor or join a group programme (10.14) Reach out to previous clients and customers (11.20) Plan your content ahead and get a bank of content ready (12.37) Initiate Collaborations (15.15) Don't freak-out (16.00) Outro, my next episode 'Things you can do today to grow your audinece without spending money on ads

Loved the podcast? What to do next:

We all need great support and people around us to grow, my memberships The Marketing Insiders Club and The Charge are open right now. Check them out and choose the level that matches the level you want to reach in business: https://www.nikihutchison.com/memberships

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

As well as listening to today's episode, why not binge on some of the others and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode in the future.

If you are enjoying the podcast please consider sharing it with your business friends and leaving a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  

On today's episode I'm chatting to Sophie Milliken. Sophie has built, sold and continues to build businesses including Moja her modern PR agency, where she and her team help their clients to raise their professional profile. This is an episode packed with actionable information to help you raise your profile.

Want to learn more about Sophie/ You can find her on Linkedin and Instagram and have a listen to her podcast, Beyond The Bio.

Early bird tickets are available now for Adventures in Marketing 2025 at https://www.adventuresinmarketing.uk

And because we all need great support and people around us to grow, my memberships The Marketing Insiders Club and The Charge are open right now. Check them out and choose the level that matches the level you want to reach in business: https://www.nikihutchison.com/memberships

Loved the podcast? What to do next:

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

As well as listening to today's episode, why not binge on some of the others and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode in the future.

If you are enjoying the podcast please consider sharing it with your business friends and leaving a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people...

I've always been acutely aware of the potential for a summer sales slump. However, it is avoidable and today I'm going to talk you through some of the ways that you can increase your revenue this summer.

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

Today is a special episode for me because it's episode 20. Hooray. On today's episode I'm going to be talking about how to better understand your ideal customer and how to target them. Because if you can make your ideal customer care about what you're doing then your business is going to be a success.

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On this weeks episode I have the absolute pleasure of welcoming Aggie Meroni of White Bee Digital to discuss all things Paid Advertising. Now if you know me, you will know that I am all about organic marketing. That's marketing that costs nothing of very little. So it might be surprising to hear me interview Aggie who is all about paid advertising. However, we align on so much when it comes to our approach on advertising that I really enjoyed this conversation. And some of the key takeaways for me were just how important it is to invest in yourself, to be a joiner and say yes to surrounding yourself with the right people on your business journey. And as with any marketing we discussed the importance of being consistent and patient when it comes to paid advertising. Don't expect overnight success.

White Bee Digital Free Facebook Ads Setup Checklist: https://whitebeedigital.com/free-facebook-ads-set-up-checklist/

Follow Aggie and White Bee Digital on Instagram: https://www.instagram.com/whitebeedigital/

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting

If you would like my free Content Schedule Planner visit: https://www.nikihutchison.com/content-schedule-planner

On today's episode we are going to be talking all about how to create a content schedule that you can stick to. And the reason that I want to cover this topic is that so many people talk to me regularly about how difficult they find it to stick to their content schedule. They know that they want to do it, they know that they really want to communicate with their customers and they want to be that person who gets into a great routine and is able to get content out there regularly in order to grow their business but they just can't stick to a schedule. So that's what we're going to cover today. I've got lots of tips on how you can do this to make your life easier, and so you can become that person who sticks to your content schedule.

Last chance to join Audience Growth Club which closes on Monday 23rd May: https://www.nikihutchison.com/audience-growth-club

Links from today's show;

Victoria Bennion ’The Best Guest’ podcast Episode 15: https://podcasts.apple.com/gb/podcast/how-to-use-marketing-to-start-and-grow-businesses/id1591729553?i=1000546839648

www.glasglowgirlsclub.com

www.enterprisenation.com

www.kylielang.com

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their...

Today I'm going to be teaching you how you can turn browsers into buyers. Now we all love browsers, lurkers, whatever you care to call them. These are the people who are paying attention without really engaging with your business online. But one-day, fingers crossed they will pop up and make an enquiry, or you will make a sale. But what we want is for that second part to happen more often. So we want to turn more of these browsers into buyers and we want to do it faster and that's what I'm going to be covering in today's episode.

Join the waiting list for my online programme, Audience Growth Club www.nikihutchison.com/audience-growth-club-waiting-list

Find out more about my business accelerator, The Charge https://www.nikihutchison.com/the-charge

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

Hello and welcome to the Audience Growth Podcast. If you have listened to any of the previous episodes of this podcast, attended any of my workshops or possibly even had a conversation with me. Then you will know that I talk a lot about how you can grow an audience without using paid ads. But on today's episode I'm going to ask, is this actually possible?

I've had a few people ask me this question recently and so I wanted to address it in a podcast episode. And on today's episode I'm going to talk you through the three c's that you need to pay attention to when you are trying to grow and audience organically, that's without using paid ads. And I'm going to talk you through the five commitments that you need to make as well. So let's dive in!

Join the waiting list for my online programme, Audience Growth Club www.nikihutchison.com/audience-growth-club-waiting-list

Find out more about my business accelerator, The Charge https://www.nikihutchison.com/the-charge

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money...

On today's episode I'm going to be chatting with the fabulous May King Tsang. May King Tsang, otherwise known as the Fomo creator is an expert in creating the right kind of Fomo around your business. In today's episode she's going to be sharing how you can use Fomo to help grow your audience and your business.

May King is a client of mine, she's a member of my business accelerator The Charge, and I have also been a client of hers. If you have taken part in any of my live challenges in the past then May King has been the Fomo creator for those so you may have seen her in action. Let's dive in!

For more on May King please check: www.fomocreator.social, Twitter, Insta & FB: @maykingtea LinkedIn: www.linkedin.com/in/maykingtsang

We also chat about Content Cal, for more on that listen to my Episode 009 - In conversation with Andy Lambert (ContentCal)

Find out more about my business accelerator, The Charge www.nikihutchison.com/the-charge

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is...