Association RevUP – Details, episodes & analysis

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Association RevUP

Professionals for Association Revenue (PAR)

Business

Frequency: 1 episode/31d. Total Eps: 11

Association RevUP is a podcast series presented by the Professionals for Association Revenue (PAR) that will get everyone in your association talking about revenue health! This entertaining and concise "docustyle" podcast is unlike any association podcast on the market and invites both association leadership and revenue producers to become active learners on the journey toward achieving revenue health. Featuring pioneers from the association community, Association RevUP will help you assess the health of your association's business and give you tactical steps for improvement.

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Apple Podcasts

🇺🇸 USA - nonProfit
05/04/2025
#83

Spotify

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https://mypar.org/revup-summit/
9 shares
https://vpcinc.net
9 shares
https://mypar.org
5 shares

https://www.linkedin.com/company/siocentral/
1 share
https://www.linkedin.com/in/jodi-ashcraft-a756a84/
1 share
https://www.linkedin.com/in/carriemcintyre/
1 share

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RSS feed quality

Good

Score global : 73%

Publication history

Monthly episode publishing history over the past years.

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AAVSB's Culture of Innovation and How to Think Like a Startup (S2.E2)

Season 2 · Episode 2

Monday, March 31, 2025 • Duration 18:58

"We need to take these things that are ideas and figure out if they even have legs before we spend a bunch of time and money and invest in them."

What would it look like if your association acted like a startup? That's the question explored in episode 2 with Chrissy Bagby of the American Association of Veterinary State Boards (AAVSB) and Elizabeth Engel of Spark Consulting.

Learn how AAVSB is implementing a culture of innovation where employees at all levels of the organization have learned how to identify and develop non-dues revenue ideas with the help of a proven framework.

Learn how to understand your audience, their needs and potential solutions to their problems before investing valuable time and resources moving in the wrong direction.

The Association RevUP Podcast is presented by the Professionals for Association Revenue (PAR) and hosted by Carolyn Shomali.

Learn more about PAR and its annual conference, The RevUP Summit.

Special Thanks to podcast partner, the event production company VPC, Inc.

Helpful Links:

Lean Startup by Eric Ries

Skateboard to Car: MVP analogy

Video: Eric Ries 2011 Google Talk

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SIO's 6M Win and the Case for C-Suite Deals (S2:E1)

Season 2 · Episode 1

Monday, March 3, 2025 • Duration 17:10

"Clinical research is not cheap."

Season 2 of the Association RevUP podcast celebrates the stories of associations who are utilizing business to bring about real change in their industries.

In this debut episode, discover how the Society of Interventional Oncology and Jena Eberly Stack united multiple industry partners to fund a high-cost clinical trial with real-world health impacts.

Then Dan Cole and Brittany Shoul share 5 ways your association can level up negotiations for your next big deal, no matter the size.

About Association RevUP : Episodes are less than 20-minutes, written and produced to keep you engaged, and full of actionable insights. Hosted by Carolyn Shomali.

- VPC, Inc., the production company PAR trusts with our in-person event the RevUP Summit, and the parter of this podcast.

- MyPar.org: learn more about the PAR member community

- RevUP Summit: November 4-6, 2025 in Annapolis, MD

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Introducing Association RevUP

Season 1

Monday, May 20, 2024 • Duration 06:56

It’s not always easy talking about association business. But, what if it’s not what we are saying, but how we are saying it?

Introducing, Association RevUP, a new podcast presented by the Professionals for Association Revenue (PAR) and hosted by Carolyn Shomali that will get everyone in your association talking about revenue health.

Yes, we know what you are thinking… ‘Another podcast?!’ And you’re right! We don’t need another podcast, but we think we need a new kind of podcast. Over the course of 8 episodes, Association RevUP will explore how everyone from practitioners to C-Suite executives can improve association business practices. The best part? The 25-minute episodes are written and produced in an entertaining way meaning we think it’s the type of learning you’ll want to do, not the type of learning you have to do.

Take a listen to this introduction and get ready to RevUP with PAR this season!

Learn about PAR by visiting MyPar.org. Special thanks to VPC Inc, the supporting partner of this podcast. Visit VPCinc.net

Be an association business pioneer! Subscribe to the PAR newsletter here.

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RevUP Change Management (S1:E8)

Season 1 · Episode 8

Monday, July 22, 2024 • Duration 25:51

“We all like change. When it fits the way we like change.”

The final episode of the inaugural season of the Association RevUP podcast focuses on how to approach the one thing that so many people shy away from: change.

Skot Waldron is the author of the book Unlocked: A-52 week guide for the Intentional Leader. In Episode 8, he shows us how identifying both the elements of change and the personalities of our colleagues (and ourselves) will improve our chances of turning our ideas into outcomes.

Then, we’ll revisit what we’ve learned this season and share the five foundational elements of association business: Intentionality, relationships, communication, collaboration, and innovation.

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and is supported by partner VPC Inc. Join PAR for the RevUP Summit 2024 where the theme is the basis of this episode: Ideas to Outcomes. Nov 20-21 in Annapolis, Maryland.

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RevUP Digital Strategy (S1:E7)

Season 1 · Episode 7

Monday, July 15, 2024 • Duration 24:40

“Often, technology is considered an impetus, a barrier, something that you have to deal with, and it shouldn't be that way.”

Technology has the power to advance the financial, operational and strategic goals of our associations. But often we view technology as something we have to use and not something that can propel our business – and our missions – forward.

In Episode 7, Duane Capuano (Success Roads Consulting) is joined by Michele Brien (Matchbox) to share how a strong digital strategy will improve your association in three specific ways. And, Thad Lurie (AGU) shows how the decisions to prioritize technology is advancing the American Geophysical Union’s mission. Finally, Colleen McKenna (Intero Advisory) outlines an effective approach to our own personal digital strategy on the LinkedIn platform.

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner VPC Inc. Join PAR at the RevUP Summit, November 20-21, 2024 in Annapolis Maryland!

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RevUP Data to Drive Business (S1:E6)

Season 1 · Episode 6

Monday, July 8, 2024 • Duration 26:08

“The value is in the extraction of the insights and the actionability from the data.”

Joe Colangelo (Bear Analytics) reminds us that the true value of data emerges for our associations when we know what to look for and how to use it to drive business decisions. In Episode 6: RevUP Data to Drive Business, Colangelo is joined by Vinnu Deshetty (EVA), Thad Lurie (AGU), Maneesha Manges (High Road Solutions) and Erin Pressley (NRECA) as they cover:

the evolution of data
how to overcome data overwhelm and data silos
ideas to create a culture where data is valued throughout
three ways association pioneers are using data to transform their association business outcomes

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner VPC Inc. This isn’t your typical Q&A podcast – it’s an 8-episode series that will get everyone in your organization talking about revenue health.

Like what you heard? Subscribe to the show, leave a review and join us for the RevUP Summit (Nov 20-21, 2024) in Annapolis, Maryland. Use code PARPOD for special savings and register at RevUPSummit.org.

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RevUP Corporate Connections (S1:E5)

Season 1 · Episode 5

Monday, June 24, 2024 • Duration 23:54

“Maybe you don’t always think of yourself this way, but associations are authority.”

When associations operate with that mindset, corporate outreach becomes less of an "ask" and more of a business opportunity. In Episode 5, Lori Zoss Kraska (Growth Owl, LLC) shares how association business teams can effectively connect with Fortune1000 companies to develop partnerships, including:

Why corporate partners matter for your association
Who the decision makers are and how to connect
Tips for structuring your outreach
3 types of partnerships that are increasingly intriguing to corporations

Then, Josh Slayton (Holmes Corporation) shares a real-world example of how associations and corporations are partnering alongside higher ed to impact the nation’s labor shortage, all while increasing non-dues revenue.

Additional Links:

Gallup worforce research

Growth Owl, LLC

Holmes Corporation

RevUP Summit 2024 (PARPOD code to register)

VPC, Inc: Elevate your next in-person event!

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RevUP Partnerships (S1:E4)

Season 1 · Episode 4

Monday, June 17, 2024 • Duration 23:58

“We had partners that literally thought that their investment with us was a donation and not a business decision.”

In Episode 4, Tracie Clemmer of the International Downtown Association (IDA) shares how she transformed IDA’s sponsors into long-term partners with real association impact. This 24-minute episode is for you if your association is ready to begin a partnership program, or if you're ready to elevate your current partnership program by getting the entire organization involved.

Clemmer is joined by partnership experts Lewis Flax (Flax Associates), Jeremy Figoten (ICMA) and Bruce Rosenthal (PPN) as they provide insights into:

How to assess the current state of your partnership program
The skills your team needs to execute a high-performing partnership program
Ways to overcome common partnership challenges
Why a team approach is imperative to sustaining this important revenue stream
Considerations to help you secure your next partnership deal

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner, VPC Inc. This isn't your typical Q&A podcast - it's an 8-episode series jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show, leave a review, and join us for the RevUP Summit (Nov 20-21, 2024) in Annapolis, Maryland. Use code PARPOD for special savings and register at RevUPSummit.org. And, follow the PAR Newsletter for more association business insights!

RevUP Sales Skills (S1:E3)

Season 1 · Episode 3

Monday, June 10, 2024 • Duration 22:51

“We're all in sales.”

Park Howell is the Founder of Business of Story and helps purpose-driven organizations drive results through the business of storytelling. And he's right - if we are conveying the message of our association to our audience, we are all in sales.

Listen to Episode 3 as Howell is joined by Brittany Shoul (MCI), Jay Blankenship (MCI), Lori Zoss Kraska (Growth Owl) and Chris Smith (FMCA) as they share 5 skills every association sales team needs to grow revenue.

This episode is for any association professional whose role involves generating revenue. We cover:

Identifying your audience’s top need
Utilizing AI to improve your sales process
Conducting outreach and the most important element of an effective meeting
Speaking so your partners, members and prospective clients understand your message more than that of your competitors.

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner, VPC Inc. This isn't your typical Q&A podcast - it's an 8-episode series made up of 25-minute written and produced shows jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show and check out the additional resources below:

Attend the RevUP Summit, Nov 20-21, 2024 (code PARPOD for savings)
PAR Newsletter
Business of Story

RevUP Sales Leadership (S1:E2)

Season 1 · Episode 2

Monday, June 3, 2024 • Duration 25:33

"Not anyone can sell. We are all experts."

Jodi Ashcraft is the Director of Media and Event Sales for the American Psychological Association (APA) and says treating your association sales team like the experts they are is one way to show their work is valued.

Listen to Episode 2 as Ashcraft (APA) and Carrie McIntyre of Navigate share four areas of focus for any sales leader working to elevate the performance and workplace enjoyment of their team. Plus, find out what step Jeremy Figoten (ICMA) takes to show the value of his sales team.

This episode is geared to both sales leaders and members of their team as we discuss:

Compensation structures
Cross departmental relationships
A quality sales approach
When to say 'no' and how to do it
A key attribute of successful teams everywhere

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by VPC, Inc. This isn't your typical Q&A podcast - it's an 8-episode series made up of 25-minute written and produced shows jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show, subscribe to PAR's newsletter, and join us for PAR's in-person event at the (and, don't forget to add the special promo code from the episode for savings!)

Association RevUP – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

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Association RevUP – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other17

LinkedIn5

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other17

LinkedIn5

New York Times1