Ann Kroeker, Writing Coach – Details, episodes & analysis
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You Deserve a Place That Feels Like Home: Literary Matchmaking with Deidra Riggs
vendredi 21 mars 2025 • Duration 37:13
Find your publishing home without losing your voice: Literary agent Deidra Riggs reveals insider secrets on breaking into publishing while staying true to yourself—especially for women of color and writers with unconventional perspectives.
In this interview (episode 278), you'll discover...
- Insider secrets: Deidra reveals what draws her to a manuscript
- Authors' authentic voices: Deidra supports clients, helping them navigating publishing without compromising their unique perspectives and voices
- Publishing reality check: Social media followers...do they matter as much as we think?
- Deidra's wishlist: Learn what genres Deidra's looking for (and how the main interest surprises her)
- Direct access: Deidra invites you to contact her directly with your work (a rare agent invitation!)
Ever wondered what literary agents really look for in submissions? Or how to maintain your authentic voice in an industry that often demands conformity? Literary agent Deidra Riggs shares some of publishing's hidden realities while sharing her journey from writer to agent at Embolden Media Group.
This isn't just another "how to get published" conversation, however. Deidra reveals her process for deciding to work with an author, why this is a "risky time" for diverse voices in publishing, how she creates and searches for a nurturing "home" for authors (particularly women of color), and what makes her champion certain manuscripts in an increasingly challenging market.
Guest Spotlight: Literary Agent Deidra RiggsDeidra is an author, speaker, coach, and consultant. Her extensive background includes writing, editing, and marketing for faith-based, nonprofit, and for-profit organizations. She is adept at shepherding a group or individual to the successful conclusion of a project, offering clear and accessible tools and guidance. Deidra is drawn to well-told stories with fresh viewpoints.
Whether fiction or nonfiction, she gravitates toward engaging, thoughtful, and creative first-rate narrative and out-of-the box perspectives that help us laugh, dream, heal, and grow (and go) forward. A Qualified Administrator of the Intercultural Development Inventory (IDI), Deidra lives in Connecticut.
The first thing I look at is when I read this first paragraph, Do I wanna read more? And if I wanna read more, then I wanna know, well, Who's writing this? And that's when I'll go and look. And if it says you have 57 followers, I will write you back and say, "This is great. I'm concerned about your platform." —Deidra RiggsTimestamps for Quick Reference0:00 Introduction to the publishing industry challenges
0:58 Welcoming Deidra Riggs, a literary agent who cares
2:07 Deidra's journey from writer to literary agent
3:04 The influence of blogging on Deidra's path
7:23 Deidra's transition to publishing books
10:17 Joining Embolden Media Group as a literary agent
12:22 Building relationships with authors and editors
14:58 Creating a sense of "home" in the publishing process
16:50 Handling rejections and providing feedback
19:03 Assessing submissions and deciding to proceed
22:17 Platform requirements and starting a conversation
24:49 Discovering new writers and using social media
28:17 Encouragement for finding a publishing "home"
29:44 Exploring other publishing options
31:09 Balancing social media and new content for books
33:15 Deidra's current interests (it surprises her)
35:10 Contacting Deidra and final thoughts
The women that I represent write as women of color, so they're not trying to make anyone like them. They're trying to be who they are and put out a message they feel called and led to put out into the world, and that's a risky thing right now. —Deidra RiggsResources:10 Years of Podcasting for Writers: From Fearful Beginnings to Global Impact
jeudi 16 janvier 2025 • Duration 08:58
On a chilly December afternoon in 2014, I closed the door to my bedroom, swallowed back nerves—even trembled a little as I held a tiny earpiece as a microphone. Then I cleared my throat and recorded my first podcast episode that lasted all of two minutes.
At that point a seasoned author, I forgot what it felt like to send something into the world for the first time. I’d done it for decades with my voice on the page or the screen. With a podcast, I was sending my actual voice into the world for the first time. How would people react? Would these episodes find their way into writers’ ears? I was a beginner again.
First Facing FearsI fretted over editing, even though my initial vision for using audio was to give myself a simpler way to share ideas. I thought I could wing it. I thought it would be simple. But I realized a more focused, tight delivery would serve listeners better, so I started by outlining and writing a script. This added more time and tasks, but it gave people another way to enjoy the ideas without wasting any of their time with rambling and repetition.
Next Facing DiscouragementOnly a few people listened to those first episodes. My friend Charity listened. My mentors. A few friends. I probably forced my husband to help with audio editing questions, but that may have been it.
Publishing episode after episode proved daunting when I looked at the stats and saw only a few people tuning in. I kept going, though, because I enjoyed it. Truly. I loved sending off ideas as a podcast episode, in that medium.
When I first told people about it, they told me they couldn’t find it on their podcast player. They searched and searched, but…nothing. I phoned the good people at Blubrry, my podcast host, to help diagnose several technological mishaps on my part, which resulted in a name change from The Writing Life with Ann Kroeker to the Ann Kroeker, Writing Coach podcast. With those few changes, people could finally find the podcast.
From Humble Beginnings to Global ReachIn time, more listeners downloaded the show. A friend with a huge following shared it one afternoon and that introduced me to her readers. My listening stats showed a bump because of that and the numbers continued to rise: and every number, an individual writer I hoped to encourage.
Ten years later, looking back at those humble beginnings in late 2014, I can see how the determination to start—even when I didn’t know what I was doing, even when I was scared—led to a decade of growth and connection. I grew as a coach, writer, speaker, and podcaster, and writers have told me the ideas I’ve shared have helped them grow in their courage, craft, and confidence.
If that’s you, thank you. Thank you for being part of this journey.
While I don’t obsess over data, I’m floored to realize how it’s grown into a platform that reaches writers worldwide. I thought you might enjoy seeing the top 10 countries where writers are listening to the “Ann Kroeker, Writing Coach” podcast. You might even be in one of them!
Top 10 CountriesHere are the top 10 countries based on listener downloads:
- United States
- Canada
- United Kingdom
- Australia
- Germany
- India
- Japan
- Netherlands
- South Africa
- France
The most downloaded episodes must reflect what resonates most. Enjoy browsing the top 10 downloaded episodes of all time (as of January 2025), in case one of them resonates with you:
- 10 Ways to Start the Writing Process When You’re Staring at a Blank Page
- Prepare for Publishing with Insights from Literary Agent Lucinda Halpern
- What’s a Writing Coach (and what kind do I need)?
- Find Your Book Midwife, Say “Yes” Before You’re Ready, Pitch to Build Platform, and Authentically Engage with Readers (interview with author Clarissa Moll)
- How Simple Systems Can Unlock Your Writing Productivity, with Kari Roberts
- Validate Your Idea to Produce Your Best Project (Back to Basics)
- Embrace These 4 Key Roles for a Flourishing Writing Life
- How to Make Time to Write and Develop a System to Take Notes, with Bryan Collins
- Improve Your Writing by Getting Back to Basics
- How to Hook and Hold Your Readers
For the first four years of podcasting for writers, I produced only short solo episodes. In 2018, I began to incorporate interviews and since then, I’ve introduced you to 16 writing and publishing professionals, inviting them to share their wisdom and insights.
My first three interviews were with:
Top 2 SeriesTwo cornerstone series emerged over the years that continue to guide writers: Your Writing Platform, and What Do I Write Next.
Your Writing Platform Series:For the Your Writing Platform series, I helped writers understand that platform-building isn’t about being a wandering troubadour, but about finding your focus and connecting authentically with readers who resonate with your message.
- Your Writing Platform Needs a Home Base: An Author Website
- Your Writing Platform: The Need for Focus
- Your Writing Platform: What Fascinates, Captivates, and Energizes you
- Your Writing Platform: How to Confirm Your Niche
- Your Writing Platform: Who Is Your Who?
- Your Writing Platform: What’s the Definition of Platform (and Do I Really Need One)?
- Your Writing Platform: Do People Expect Writers to Be Speakers
- Now Is the Time to Start Building Your Platform
- Your Writing Platform: First Steps to Launching Your Social Media Presence (related: You can Impact Readers Right Now Through Social Media)
This series addressed the perpetual question of creative direction, encouraging writers to explore their “vein of gold” while staying open to experimentation.
- What Do I Write Next: How to Decide What to Write Next
- What Do I Write Next: Why Write Small When You Want to Go Big?
- What Do I Write Next: Why Not a Series?
- What Do I Write Next: Enjoy Your Vein of Gold
- What Do I Write Next: Experiment and Expand Your Repertoire
For that first-ever episode, I decided the best thing to do was to give myself the advice I gave my writing clients all the time: just get started.
If you’re hung up on a project and you don’t know how to launch it, or you don’t know how to outline it, or you don’t know where you’re going with the ideas, just get started.
Once you start, you’ll get in motion.
When you get in motion, you’ll get clarity.
And when you get clarity, you’ll get both vision and specifics, and you’ll be able to get the thing done. You’ll solve your problems as you go. You’ll discover new solutions. And in the end, you’ll have a product.
It may or may not be what you thought it would be when you started out—and you may adapt and evolve as you go along—but you’ll never get there if you don’t start.
So that’s my message to you both then and now, as I look back on the ten years I’ve been speaking to you about your writing life.
Do you have something you haven’t started yet because you’re afraid, worried, uncertain?
Don’t put it off any longer. Your audience is out there. Just get started.
Resources- All Podcasts (with summaries for browsing)
- Blubrry (you can check out my podcast host; affiliate link, which means I’ll receive a small commission from Blubrry as a thank you)
YPM is a warm and welcoming membership community committed to creative, meaningful ways we can grow our platform and reach readers—check us out!
https://annkroeker.com/yourplatformmatters https://annkroeker.com/yourplatformmatters/How to Choose Your Next (or First!) Writers' Conference
jeudi 21 mars 2024 • Duration 17:49
Attending my first writers’ conference proved to be life-changing—or at least career-changing. In the years since, I’ve attended a wide range of writing events, and each one has in some way substantially contributed to my career.
Some deepened my knowledge, others expanded my professional network—most did both.
I can’t imagine where I’d be without them.
Could a writers’ conference be a life-changing/knowledge-deepening/network-expanding opportunity in your future, even this year? If yes, how do you determine the right conference for you?
This post is the first of a short series on how to get the most out of your next (or first!) writers’ conference, starting with how to choose your next (or first!) writers’ conference.
The Gifts of a Writers’ ConferenceIn the early days of my writing career, I explored freelance writing. Thanks to a mentor, I learned how to pitch myself as a writer for companies looking to outsource things like company newsletters and I gained a few core clients.
That launched my professional writing business.
But as a creative writing major attracted to poetry and essay writing, I wanted to explore other types of writing and submit to magazines, for example, so I picked up everything I could from library books.
The books, while excellent, were not enough to answer all my questions or help focus my efforts. And the internet did not exist at that time. In time, I instinctively knew I needed to start connecting with writers and learn from them.
In fact, I started to crave it.
Somehow I heard about an event in Chicago called Write to Publish. I registered and attended it as my very first writers’ conference.
Nervous and unsure what to expect, I showed up and sat through sessions, as speaker after speaker delivered talks that energized my creativity, while the speakers themselves embodied a life I wanted to pursue: that of a working writer building a body of work to be proud of.
Many first-time conference attendees feel so overwhelmed by the flood of information at events like these, they conclude they could never pull it off and give up, walking away from writing and publishing altogether.
I felt overwhelmed, yes, but mostly excited and empowered. It was exactly what I wanted; it was exactly what I needed.
By the end of the conference, I interacted with attendees who in time became colleagues. I met someone who became another writing mentor. Those conference connections formed the beginnings of my professional network.
If you attend a writing conference…
- You could meet your next coach or mentor.
- You could meet like-minded writers and form a writers’ group.
- You could meet industry leaders who offer to look over your project.
- You could meet someone who introduces you to key people you only dreamed of meeting one day.
- You could meet a writing buddy who becomes an accountability partner.
If you’re considering attending a conference or any kind of writing event for the first time, I hope you find it proves to be a pivotal step in your journey. You never know how a chance encounter in the hallway or a timid hello as you take your seat in the auditorium could be the start of a professional relationship or a literary friendship that changes your life.
Writer’s Conference or Writers’ Conference?As we dive into what a writers’ conference is and how to choose the right one for you, we have to face two small but fascinating issues. One, believe it or not, is punctuation; the other is labels.
Let’s start with punctuation.
You surely think this is overkill, but humor me for a minute.
Sometimes you’ll see an event called a writers’ conference, other times a writer’s conference. Occasionally you might spot a writers conference with no apostrophe. And then a few call their events writing conferences, avoiding the need for an apostrophe altogether.
In most industries, no one would care one bit about this level of detail. These conferences, however, are events catering to…writers, agents, and editors. So of course we notice the apostrophe (or lack thereof). And of course we start wondering how that tiny fleck of ink affects the attendees’ (or attendee’s) experience.
Without wasting more time on the grammatical implications, I bring it up for practical reasons. Because when asking your writerly friends what conferences they recommend, apostrophe placement may not matter much, but in an online search each version could produce different results.
To turn up the perfect event for you, try using all the different search terms:
- Writers’ conference
- Writer’s conference
- Writers conference
- Writing conference
In your online searches, you also might change the word “conference” (singular) to “conferences” (plural). Conferences (plural) might turn up a list of events in a single article, which will save you time in your search.
If you search for the singular “conference,” your search results may deliver endless events to sift through one at a time…but it still might be an advantage, as you might find a new event that wasn’t around when a list of events was compiled into one article.
What a Writers’ Conference Tends to OfferMost writers’ conferences feature speakers with sessions that educate authors about topics like industry expectations, genre-specific recommendations, author platform advice, tips for developing book proposals (especially for authors of nonfiction), queries, and other publishing advice.
Conferences can also come in all different sizes, but most will offer keynotes, lectures, and breakout sessions. Some may include readings and workshops paced throughout a long weekend or some are a full week.
Most writers’ conferences offer pitch sessions for writers who have completed non-fiction book proposals or for those who have complete manuscripts for their novels or memoirs.
Many conferences will have different tracks: one track might be for novelists, and the other might be for non-fiction authors. One might offer a track for unpublished authors and another for more advanced authors to discuss topics that new writers aren’t ready for.
Knowing all of this can help you choose the best fit as you’re searching.
Is a conference a conference by any other name?The other question is this naming or labeling. Gatherings for writers might go by different names. In addition to writers’ conferences, I’ve seen and attended:
- writing retreats
- writing seminars
- writing festivals
- writing workshops
- and a writers’ colloquium
Each designation suggests a different purpose and personality. When you realize how one tends to differ from another, you’ll be able to match your professional needs and goals with the right event.
For example, you might want to write and talk about craft at a retreat led by a writer you admire, maybe in a beautiful setting. This event would feel dramatically different from a two-day conference hosting hundreds of authors that offers 15-minute agent pitch sessions and is held on a college campus or at a hotel.
Match Your Purpose and Project to the Type of EventThat’s why you’ll want to first be aware of what kind of writer you are and the writing you’re focusing on at this moment, then determine your purpose for attending a writing event.
This will include where you’re at in your professional and publishing journey. Then consider your current project and its stage of development. Today, I’m mostly covering the in-person conference experiences, but you may find similar benefits at something labeled something else.
Study the descriptions carefully, read the fine print regarding refunds and take into account that certain experiences may be much more expensive than others.
What Kind of Writer Are You?Knowing yourself and your writing goals and writing stage can help you determine your purpose for attending an event. It can help you decide if you’re better suited to an event for:
- authors of nonfiction books
- authors of novels
- authors of literary writing (literary novels, short stories, essays, poetry)
- authors of genre-specific books
- bloggers
- freelance writers who are actively pitching and submitting (or want to learn how)
- writers interested in writing for the ABA and general market
- writers interested in Christian publishing
- writers interested in self-publishing
When you realize an event doesn’t offer speakers or sessions suitable for the kind of writer you are and the writing you’re pursuing, cross it off your list. It won’t be worth your time.
What About Your Project?Next, consider what you need given where you’re at in your writing life and with a given project.
Are you:
- a newbie with no project or book in the works, simply ready to soak in everything possible?
- an experienced writer who has taken a break and you want to dip back in and learn how the industry has evolved?
- an experienced writer with a project in a specific genre?
- an unagented novelist with a completed manuscript, ready to pitch?
- an unagented author with a nonfiction book idea, and you want to understand the industry?
- an unagented author with a completed nonfiction book proposal (or nearly complete), ready to pitch literary agents and/or acquisitions editors?
- a writer wanting to self-publish a book?
Given your current project’s status, you can decide which conference offerings will move it forward to its next milestone.
Even if you’re an unagented writer—that means a writer without a literary agent representing you—if you have a partially developed nonfiction book proposal, you may want to attend a writers’ conference to meet people and practice pitching. You might converse with an industry expert who offers ideas to strengthen your project!
What’s Your Purpose, Goal, and Need?Once you narrow the options to an event that seems right for you, you’ll have access to useful information provided by industry experts, and you’ll meet other writers, literary agents, and acquisitions editors who are in the same space as you.
Here are common benefits:
Learn and be inspired: If you’re new to writing and publishing or if you’re new again to it after a break, search for events that will provide you with foundational advice from trusted professionals lined up as faculty. The combination of motivating keynotes and educational breakout sessions could be just what you need.
Network: You’ll be mingling with other writers at these events. Some may be at the same stage as you, and others will be further ahead. You’ll chat at the coffee station during breaks between sessions. You might sit next to each other or stand in line together to meet a speaker at the end of a presentation. These may become future colleagues who endorse your book when it comes out or introduce you to an industry gatekeeper—they might be an industry gatekeeper!
Find an agent: If you have a completed manuscript or book proposal but you haven’t yet landed an agent through querying, look for events designed for your genre with literary agents and acquisitions editors from agencies and publishing houses that interest you. Be sure they offer pitch sessions and sign up the minute that option is available. Even if you don’t land a spot with your ideal agent, as I mentioned, you might bump into them naturally and have a chance to interact.
For the Shy, Introverted WriterEven if you’re an introverted or dreadfully shy writer, don’t let that keep you from attending a writing event.
I’ll be encouraging you in another episode to make an effort to meet new literary acquaintances. Building a network of like-minded literary people is priceless. For now, know this: You might not meet your kindred spirit, but it’s highly likely you’ll meet someone you can at least follow on social media.
And you might get to know someone who can help you take the next step in your creative journey—you might encourage them, as well.
The Writers’ Conference InvestmentConferences and other writing events aren’t cheap. In addition to the registration fee, you may need to ask for time off work, arrange for childcare, pay for travel, housing, and meals.
It adds up. And the writers who most benefit from conferences are rarely at a stage where they are compensated well for their writing, so it becomes a conundrum.
Small, Local Events: When my kids were young and our funds were limited, I looked for nearby one- or two-day events within driving distance. They often brought in two or three speakers and focused on a narrow aspect of the writing life. Those really helped me at that stage. Just because they’re small doesn’t mean they’re not offering valuable input.
Scholarships: Some events offer limited scholarships, so if you feel you qualify, reach out and ask the event organizers.
Grants: If you have enough time before the event, you could consider applying for a grant that aligns well with your writing project(s) and target reader.
Subsidized from Personal Budget: You might consider how other aspects of your life and work could subsidize this event. Be clear about what you hope to gain from attending—and how it fits into your long-term writing goals. That could be a way to view your investment in attending this event.
When I attended Write to Publish, I was building my freelance business. It probably took another year to start making substantial income, but in time I made enough to cover those initial costs.
I wasn’t super savvy back then, but in retrospect I think I was viewing my writing as a small, startup business. The conference was an investment in my professional development, and I gained information and connections that contributed directly to my success.
Meet at Write to Publish?In a remarkable turn of events, I’ll be on the faculty of the Write to Publish conference in Wheaton, Illinois (Chicago area), June 11–14, 2024.
Yes, all these years later, I’ll be on site at the same event that changed the trajectory of my writing career. This time, I get to be there as a coach to support and serve Christian writers who want to be traditionally published.
It’s humbling to come full circle, and I can’t wait to be there again.
If, after learning more about Write to Publish, you feel it’s a good fit for you, use my affiliate code AK2024 at registration checkout to get $25 off.
Make sure it’s a good fit—that’s part of the research. Again, Write to Publish is geared to Christian writers and traditional publishing.
Do Your ResearchI have attended so many different types and styles of writing events over the years. I have loved every single one of them, whether they were in person or online, whether they were a one-day or a week-long event, whether it was a retreat or a conference.
Determine your criteria right now. What you need today might be different a few years from now when you’ll pick a different event. Dive in to research the options that suit you best.
Study the faculty, the session titles and descriptions, and how the days are structured. Do they have agent pitch sessions or not? Do you need that?
If you’re writing novels for the general market or you’re writing genre fiction, skip the Christian conferences clearly designed for authors of nonfiction. Avoid those that are focused on essayists submitting to literary journals, unless that’s what you want!
There’s no one perfect event, and no one event is going to have everything you need for all time. As I mentioned, I’ve attended many different types and styles of events over the years, and each one has given me a little something different to walk away with and apply to my writing journey.
Your Writer’s ConferenceAs you find one that feels like a good fit, don’t delay too long because some of them fill up. In fact, some might be full already—you can register or get the waitlist for your favorite.
And look forward to connecting with people in the publishing industry who might be instrumental in getting you where you want to be as a writer in 2024 and beyond.
ResourcesOnce you choose your conference, keep an eye on the second article, about making the most of the conference itself (with tips for preparation and creative ideas to try while you’re there).
- Write to Publish Conference (use my faculty affiliate code AK2024 at checkout for $25 off)
- The Festival of Faith & Writing (April 11-13, 2024; I plan to attend this)
- Jane’s Guide to Getting the Most out of a Writers Conference (Jane Friedman)
- The Top Writers’ Conferences for 2024 by Book Publicist Scott Lorenz (Westwind Communications):
- AWP (Association of Writers and Writing Programs) Directory of Conferences & Centers
- Poets & Writers Conferences and Residencies Database (of particular interest to literary writers)
- Writers Conferences 2024: 60 Incredible Events to Consider This Year (The Write Life)
- It’s Fun to Write with Others! (episode 236)
Ep 175: How to Use Lists to Transform Your Writing (and your life)
mardi 20 novembre 2018 • Duration 13:30
What Lies Beneath the Surface of Your Life?
mardi 13 novembre 2018 • Duration 09:03
Ep 173: [Interview] Patrice Gopo on Meaning Making on the Page and Studying the Craft
mardi 6 novembre 2018 • Duration 46:32
Ep 172: 4 Simple Ways to Put Your Own Writing First
mardi 30 octobre 2018 • Duration 11:44
Ep 171: [Interview] Shawn Smucker on Cowriting, Ghostwriting, and Prioritizing Your Own Work
mardi 23 octobre 2018 • Duration 46:16
Ep 170: How to Be a Better Writer (Pt 5) - Four Writing Tips
mercredi 17 octobre 2018 • Duration 08:04
How to Be a Better Writer: Boost All 7 Traits of Great Writing
vendredi 5 octobre 2018 • Duration 10:11









