As opposed to simply spouting out information, you want to take people on a journey, an intentional trip that is—

🎯 Targeted— it has a goal

♻️ Transformative— it creates real change in their lives, for the good

👉 Teaching— it DOES impart wisdom to them

There are TWO primary ways to create this process of intentional transformation:

1️⃣ INCLUSIVE framework = they can tackle the progress points in any order

2️⃣ LINEAR framework = they must go in order, as subsequent steps build on the previous.

Whichever way you go (and we provide examples of each in this talk), ALL frameworks are—

⭐️ Not just information.

The framework INCLUDES great information— it’s vital and necessary. But, you lead people to apply the information so they get quantifiable results.

⭐️ Not just learning.

Transformation is the goal.

You help the client LEAVE where they are and move closer to where they are designed to be.

We make it super-simple and pleasantly practical in this talk…

Links:

📣 Tell us how we can best serve you— go to AmplifyOnline.info 

🖥️ These lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

Your content— if you plan to get paid for what you know— must take people on a journey from where they are to where they want to be in some precise area of life.

(This framework “works,” regardless of what you’re teaching, by the way.)

Here’s what you need to show people…

👇

🏁 POTENTIAL = The destination, a clearly defined place you take people

⁉️ PROBLEM you solve, the thing keeping them back

🧭 PATH to move them from where they are now to that preferred location (their potential)

📌 PROGRESS POINTS along the path, so show them that they are making progress. These need to be objective in nature, so people clearly know when they have made significant movement.

💩You might also clarify the PIT(S) = stuck points that they will likely face— just so they know to expect them and move forward.

And…

*Bonus points if you— IDEALLY— have it articulated in a rough draft of a book.

⭐️

We break it down in talk 2 of this 3-part series.

Links:

📣 Tell us how we can best serve you— go to AmplifyOnline.info 

🖥️ These lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

We rarely go from “point A” to “point B.” Most of the time, we (all) travel something better.

Picking up where we left off on the previous talk…

… the first book opened doors to other books, resources I hadn’t considered when I first began promoting the first message.

And then THAT led to even more opportunities, like leading workshops and seminars.

There are multiple reasons we teach that you should START with the book— not STOP with it by aspiring to eventually “get to it” and write one.

When you write a book, you have—

💰 Something you can sell over and over, even though you do the work once.

⭐️ Credibility and authority— because you now have a clear “argument” people can point to and see. Your thoughts are now tangible.

⚙️ Content you can repurpose into numerous other forms of media.

🚪 Open doors you might not otherwise have as quickly.


But, the mistake MANY creators make is this:

They want for the perfect technology, as well as the most polished form of their ideas…

… and, in doing so, they often punt the prospect of completing anything off into the future.

Don’t do that.

Just begin.

Think PROGRESS— not perfection.

Links:

📔Claim your free Process over Permission book that walks you through lessons like these: www.AmplifyOnline.info/process 

✅ Need help writing your book? Go to www.AmplifyOnline.info/MMB 

🖥️ These lessons are included in part 1, the Mind-shifts, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

Though I had written and talked and done other things in the “communication space” for years, I hadn’t actually thought about monetizing it until just over a decade ago when I went on a business trip to Hawaii. After that, I wrote a book, sold it on my website, and shipped it from the local post office.

Generally, Salter joined me— since he knew I would always stop at the coffee shop at some point during the errand.



I learned that— for many of us— self-publishing the book is THE BEST way to get the message out there fast, and it’s far more lucrative in the early days. (Plus, you can ALWAYS take it to a publisher once it’s a proven product.)

My first book went through multiple revisions and taught me a LOT about repurposing content.

In the end, the first two lessons I learned are these:

You created the message, so keep it and continue developing it.

Links:

📔Claim your free Process over Permission book that walks you through lessons like these: www.AmplifyOnline.info/process 

✅ Need help writing your book? Go to www.AmplifyOnline.info/MMB 

🖥️ These lessons are included in part 1, the Mind-shifts, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

Churches are "always on," yet you can't be. You need an "off time. We teach you to distinguish between projects (things that occur once a season or once a year) AND processes (things that happen repeatedly). 

When you automate the processes-- recurring events such as visitor follow-up, staff meeting times, etc.-- you not only create mental margin, you also free your energy to focus on the things that matter the most.

This means you must distinguish between projects and processes— most church leaders never think about either one, let alone calendar them and create systems to implement them.

In the Gear Up framework we talk about several processes...

I want to review TWO of them here— as many churches make these after-thoughts, yet these can be growth engines that are easy to implement when done with a process / system.

This is simple to do— and can be cheaply outsourced if you don’t have a team to do it.

Step 1 = Deliver the message (which will be placed somewhere online after it’s done). Remember, you may or may not be a candidate for live-streaming. Don’t do it if you can’t do it well.

Step 2 = Pull 3 (approximately) 3-5 minute clips from your talk (for social media, a blog, YouTube, etc.).

Step 3 = Pull 3 (approximately) 30-60 seconds clips for Instagram and/or TikTok and/or Facebook and/or stories

Step 4 = Find a few quote cards, pictures, etc., for other social posts

(Note: setting up some of this on the front end and actually writing some of your own posts will help your message prep.)

📈 Leverage the talk and social media to grow your online audience— and then invite people in closer.

Using a content calendar to share the above (see the module provided, “How to create a content calendar”), grow your online audience with this 4-step strategy—

🖥️ Create a website using the guidelines we’ve outlined above (avoid the 7 mistakes; align with the 7 best practices). Be sure to collect the contact info of your visitors so you can communicate with them. It’s best, recall, if you can retarget them based on what they opted-in for.

🎥 📻 Place regular content on your site— your full sermon, or pieces of it in blog form (at the bottom of each post, always have a “next best step” to a related opt-in).

📱Post the shortest clips, pictures, and other forms of content on social media— but direct people from those small clips and images back to the bigger, new content on your website (i.e., the full talk).

📫 Email everyone each week to let them know about the new content…

_______________

Gear Up course = https://www.amplifyonline.info/GU 

How we can help your church = https://www.amplifyonline.info/CH 

How we can help your non-profit = https://www.amplifyonline.info/501c3 

Schedule a non-sales call = https://www.amplifyonline.info/talk 

More about managing your content in the Content Creation Made Simple book = https://www.amplifyonline.info/CCMS 

See the video, Transform Your Talk into 2 Months of Content, free access at https://www.amplifyonline.info/multiply 

The five facets of the church framework matter EQUALLY as much as the others. So, rather than working through a step-by-step process, you've got to touch on each of them at the same time, continuing to refine the whole.

In the same way a "locked cog" can stop an engine (and, in the same way a super-fast one can't speed it up any quicker than the other cogs go!), so also must you move each gear in the framework forward together.

A few things to keep in mind…

Every church’s (and non-profit’s) “engine” has five gears to address.

⚙️ #1 = Program / Path = what life transformation looks like, as well as a clear plan people can follow to get there

⚙️ #2 = People (including staff & volunteers) = on-ramps for people to connect & serve, what they do to join the mission of leading others on a path towards transformation

⚙️ #3 = Processes (the systems you use to get things done) = automating what you can, so you can focus on people, as well as written procedures so people know how to participate and serve at higher levels

⚙️ #4 = Place (the culture— environment) = the environment, the culture you set— the “feel” of how things are

⚙️ #5 = Purse (finances) = how you handle money, as well as creating a culture of radical generosity

Pay attention to the relationship of the five gears.

Here are three things to keep in mind about them—

👉 #1 = They all work together

Skill and spirit, structure and freedom aren’t at odds. David led with skill and the empowerment of the Holy Spirit, according to Psalm 78:72— meaning every part matters.

The “practical” stuff can hinder you as readily as the spiritual.

👉 #2 = We could place them in any order— because they each matter.

👉 #3 = The weakest gear will be your first point of hindrance and will hamper your growth / momentum.

We explain in this talk…

_____________

Gear Up course = https://www.amplifyonline.info/GU 

How we can help your church = https://www.amplifyonline.info/CH 

How we can help your non-profit = https://www.amplifyonline.info/501c3 

Schedule a non-sales call = https://www.amplifyonline.info/talk 

More about the path / potential / etc. = blog post at https://www.amplifyonline.info/blog/IROI-4 

Your mission with the discipleship framework needs to be…

👇

Deploy your people back on mission. Don’t see “filling your building” as the end goal. Empower people to go back into the community with the resources of the church.

#1 = People want to know the next step— they don’t want to be controlled or forced, but they do want to be shown.

Examples—

⚾️ Rick Warren’s “bases” (Purpose-Driven Church)

📈 Growth Track (Church of the Highlands / ARC)

⚛️ Transformation (Word Alive)

⭐️ LifeLift & Purpose (get free access to each at www.Jenkins.tv/free and www.Jenkins.tv/purpose)

#2 = The tool you use— or create— needs to fit with your culture, so don’t just import something.

#3 = The path needs to be simple to understand— and it needs to work for the average person who gives it an honest try.

#4 = Not only do they need to be able to do it, people need to be able to explain it or it’s too complex (and they won’t be able to do it if they can’t say / communicate it).

Note: people can explain Rick Warren’s “bases,” or 101… 201… 301…

Or, they can articulate four steps….

If they can’t restate it, they can’t replicate it.

#5 = This means you will need to clearly state your path on your website (which is the front door of your church), as well as repeat it from the stage often.

#6 = And, remember, you will need to eliminate “inside language” and acronyms from your vocabulary.

Pro tip: confused people move on. And, they don’t like to feel stupid, so they’ll likely not tell you they’re confused.

#7 = Define a path that outlines what people do, as well as what’s unique at each step along the way, and they will walk it. They want direction— so much so that if you don’t give it to them they will look for it somewhere else.

A framework for life-change always has:

🏁 A clear destination of where you are taking people

🧭 A path that’s guaranteed to get them there

📍Milestones / checkpoints along the way— so they see progress and can celebrate “wins” in the moment.

Note: this is why I think you see a *boom of life-coaching right now. They are addressing issues, and outlining paths the church has better answers to.

_____________

Gear Up course = https://www.amplifyonline.info/GU 

How we can help your church = https://www.amplifyonline.info/CH 

How we can help your non-profit = https://www.amplifyonline.info/501c3 

Schedule a non-sales call = https://www.amplifyonline.info/talk 

More about the path / potential / etc. = blog post at https://www.amplifyonline.info/blog/IROI-4 

Claim your free LifeLift book = a life transformation resource = www.Jenkins.tv/free 

Here’s the first thing you need to know about social media…

👇

📳 Social media = should lead them TO your site and not FROM your site (i.e., never send people to Facebook or YouTube).

(If you understand this, you’re ahead of 90+% of all other thought leaders.)

In Amplify we teach several reasons not to build your home base on social media (and we show you how to best use it). Here are a few reasons not to send people from your site to social media (see Amplify, pages 159f.):

❌ Reason 1, You don’t know where they’ll be sent next = social media platforms are free, and advertisers pay big money to lure people to different forms of content. This is how Facebook, YouTube, Instagram, etc. make their money.

❌ Reason 2, You— and your audience— are the commodity on social media = access to you is what’s begin sold.

❌ Reason 3, They will shut you down, throttle your posts, etc.— especially if you are religious = you won’t have access to your entire audience anyway (only 5% of your followers, on a good day, will see your posts).

❌ Reason 4, The platforms change, go away = they shut down, change algorithms, etc.

❌ Reason 5, Everyone demographic is on a different platform = meaning you will need to learn multiple platforms and communicate differently to reach everyone

✅ Use a content calendar, to make it easy (free one at www.AmplifyOnline.info/365)

✅ Fill that calendar (post every day) with some content, some “call to action,” some announcement, some inspirational…

✅ Integrate your social media with ALL of your messaging— email and in-person announcements and sermons and everything else

✅ Use social media to drive people to your site

✅ Remember, email is more valuable than social media

__________________

Gear Up course = https://www.amplifyonline.info/GU 

How we can help your church = https://www.amplifyonline.info/CH 

How we can help your non-profit = https://www.amplifyonline.info/501c3 

Schedule a non-sales call = https://www.amplifyonline.info/talk 

Blog video = Stop sending people away from your website = https://www.amplifyonline.info/blog/stop 

There are 7 common errors churches make on their website…

And, those mistakes often hinder their growth, b/c people visit your website before they ever attend your church. The online world is the new “front door.”

Here’s the run-down…

❌ Mistake 1, Insider information = using words, acronyms, abbreviations and other ways to communicate that the average person you are trying to reach does not understand.

❌ Mistake 2, Not recognizing who is coming to your site = forgetting to organize it in such a way that the newest person can quickly find out who you are, what you do, and why they would want to attend, where to attend, when to attend, etc.

❌ Mistake 3, Irrelevant info = Talking about things that are not pertinent at this point in their journey, such as a long doctrinal statement, extensive bio of the pastor (including where he met his spouse), what degrees he has, the names of his kids, etc.

(Note: some of the content you include is likely more important, but it’s just not relevant— yet. They want to know when and where to show up, what to do with their kids, and what to wear.)

❌ Mistake 4, Out of date = not paying attention to your site and letting it lapse.

❌ Mistake 5, Sending people away from the site to social media = never do this. We’ll explain why later.

❌ Mistake 6, Not having a next best step = you should always invite them to engage with you at a deeper level.

❌ Mistake 7, No way to give money = some people will want to donate, especially if they are following you online and not attending each week.

✅ Clean & concise, clutter free = we build a site at the end of module 7 in the actual course... 

✅ Capture their contact info = use an opt-in, tailored to where they are in their journey, and you will know how you can serve them better, as well as understand how to follow-up with them.

Note here:

👉 you might provide your membership class (online views will not cannibalize the in-person experience)

👉 you might provide tips on parenting

👉 you might package a sermon series on high-needs topics— like finances, time-management, marriage, etc.— and offer them as a free audio course…

(See the module on opt-ins and offers for more on how to do this.)

✅ Contact info for you = make sure they can email, call, or complete a form— all 3 is best.

✅ Content delivery = provide them with a taste of what you teach.

✅ Collect money = have a clear place to donate.

✅ Call to action = offer them a “next best step” to engage with you, ideally related to your discipleship path.

✅ Connection & community = invite them into a relationship at some level.

Pro tip: people will visit you online before they visit you in-person in most cases.

_____________

Gear Up course = https://www.amplifyonline.info/GU 

How we can help your church = https://www.amplifyonline.info/CH 

How we can help your non-profit = https://www.amplifyonline.info/501c3 

Schedule a non-sales call = https://www.amplifyonline.info/talk 

Blog video = 4-minute overview of 3 kinds of websites, and the one you need = https://www.amplifyonline.info/blog/three 

Most leaders who register for our Gear Up course or Gear Up resources do so to learn about using technology and communication for their church / ministry.

But that’s not where we begin.

We will show you how to do that, but you don’t want the “tail to wag the dog.” The technology is only a tool.

In the same you would wouldn’t allow a microphone to determine your message, you don’t want the technology to lead in your church. Integrate it into your mission and use it as a tool.

The place to begin is here:

Define what a "fully developed disciple" looks like.

Then, articulate a clear path to move people towards that goal. Make sure that it's written, that you have objective metrics in place, so people can clearly see where they are...

Once you create that goal, you need to map the path to get there…

And, you should articulate objective milestones that highlight progress from one space to another on this path— which can be unique to your church (but need to be consistent, so that you— and others— know where they are).

Examples might include:

📌 They’re connected once you have their contact info and have corresponded with (back and forth) multiple times.

📌 They’re part of the congregation once they attended 2x/month… or once they have registered for Sunday School, a small group, etc.

📌 They’re committed when they actively serve and/or give financially.

📌 They’re part of your core when they begin using their gifts, or when they step into a specific leadership role, etc.

You can decide the above, but:

👉 It needs to be consistent and objective (so it’s not how you / they “feel”), so everyone knows where they are in the process, and

👉 It needs to have clear next steps that make sense in the life of your unique church context…




__________

Links from this talk = 

Gear Up course = https://www.amplifyonline.info/GU 

How we can help your church = https://www.amplifyonline.info/CH 

How we can help your non-profit = https://www.amplifyonline.info/501c3 

Schedule a non-sales call = https://www.amplifyonline.info/talk 

More about the path / potential / etc. = blog post at https://www.amplifyonline.info/blog/IROI-4 

Claim your free LifeLift book = a life transformation resource = www.Jenkins.tv/free 

Continued from the previous episode…

What to do if you’re starting (or re-starting) from scratch in the online space.

✅ #6 = Use social media to drive people to your site-- not AWAY from your site.

(Template available at www.AmplifyOnline.info/365)

✅ #7 = Special notes for 501c3 / nonprofit organizations

Pay attention here if even if you aren't a 501c3, because some of these will apply to you.

✅ #8 = Live videos... instagram, stories, facebook, reels, etc...

Use the template for your strategy.

✅ #9 = Do an actual launch (and re-launch of your book + course) every few months, multiple times a year.

See the "content calendar" training (www.AmplifyOnline.info/365) for specifics as to how.

✅ #10 = Repurpose everything you create...

✅ #11 = Take a deeper look at your funnel... map a long-term plan.

Finally, at the end we review these 6 + the 5 from the previous post.

_______

Links referenced in this talk =

The course for grant-makers = https://www.amplifyonline.info/GMM 

The Amplify course = https://www.amplifyonline.info/course 

The BIG BOOK = https://www.amplifyonline.info/BIG 

Watch this talk on video = https://www.amplifyonline.info/scratch 

Free 30-day test-drive / trial on the recommended web software, Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

I had lunch with a friend one day and learned he was about to launch a new book.

The problem was…

📙The book wasn’t ready for publication

🖥️ He didn’t have a pay-wall on his website to collect money and deliver content to people who paid for his videos that accompany the book

⚙️His team routinely bucked against any written down system

⁉️He didn’t know where to begin

I began sketching out— on a piece of paper— what I would do if I was starting from scratch. In reality, though he had a robust ministry, none of the online processes were working.

Most of them were broken.

We ended up with 11 items on our list.

A day later I emailed them to him…

And, when others began asking for the info, I outlined it in a webinar-style presentation (link at the bottom of this post).

Here are the first five things I would do…

#1 = Website = update it + build your home base... place a clear one-liner at the top.

Note: use this link to register for a free 30-day trial with Kajabi. When you register here, be sure to let us know, so we can connect you to additional resources and training, including templates you can “plug and play.”

#2 = Opt-ins = to collect email addresses of visitors, as well as send them targeted information.

#3 = Weekly podcast.

Note: we discuss several ideas to implement the podcast, as well as how to leverage the audience your guests...

#4 = Emails = 2x per week (broadcasts).

Notice the difference between broadcasts and sequences, as well as the strategy of using an email sequence with a one-time-offer on the "thank you" / confirmation page of your opt-ins, as well as including two offers in each sequence.

#5 = Blog, repurpose some of your existing content.

(See the module on "courses" in the full, robust Amplify video course for more on how to repurpose your content.)

(Continued in the next post)

_____________

Links referenced in this talk =

The Amplify course = https://www.amplifyonline.info/course 

The BIG BOOK = https://www.amplifyonline.info/BIG 

Watch this talk on video = https://www.amplifyonline.info/scratch 

Free 30-day test-drive / trial on the recommended web software, Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

It’s super-easy, as a content-creator, to build a course OR write a book OR shoot a video OR launch a live event…

… and then get the messaging wrong.

🤷‍♂️

Many times we get SO enamored with what we’ve created that we begin describing THE PRODUCT rather than defining the destination and detailing the problems we help people overcome.

🤯

I’ve done it. You’ve probably done it, too.

It’s only natural.

After all, we stress over the fonts and colors and background music and posters and promotions and all the other pieces…

🧐

But people don’t buy the product JUST BECAUSE they want the product. They invest in it because of what it achieves.

They purchase the RESULT.

They buy the SOLUTION.

They give us their hard-earned cash for the OUTCOME.

⭐️

Here’s an analogy.

No one searches Expedia or Priceline or their fav travel hotline for a nice chair on a solid airplane. Rather, they search for a destination…

The seat (read: the product on the plane) is merely the means.

And your book, course, whatever…

… is also the means (read: the seat on the plane) to take them where they want to be.

✈️✈️✈️

That’s the subject of this talk.

Links:

📣 Tell us how we can best serve you— go to AmplifyOnline.info 

🖥️ These lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

I met Andy Mason mid-2023. We’re in the same Facebook group, because we use the same software for our websites, emails, podcasts, courses, and more.

Eventually, we began working together (we share the story of how & why in the podcast— which originally aired on Andy’s site, Heaven in Business.

In this talk we discuss:

📣 The importance of your message— and why you want to protect it rather than focusing on the tech

(i.e., no speaker thinks the microphone IS the message, yet— in the online world— we often exclusively focus on the necessary, yet secondary, issues of technology).

📣 The best ways to get clarity on that message— and why you need to CLEARLY state what you do, how you serve people at the highest level, and how they can engage in your services.

(Tip: don’t be cute or clever, be clear…)

📣 The reality that you “old” content is valuable— and can (and should) be shared again and again and again and again…

(Resist the myth that “new” is always better. Use your old ideas to help “new” people follow the journey you took to get where you are.)

If we can help you clarify your message, so that you can communicate more clearly, and collecting growing revenues, reach out to us a the links at the bottom of this post.

++++++

Infinite ROI is a communication framework that helps you state your marketing / messaging in less messy ways…

📌 You clarify who you are, what you do, and how you do

📢 You communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 You collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions

++++++++++

Andy Mason’s links:

🖥️ Heaven in Business website = www.HeavenInBusiness.com

🛠️ Free book, God With You At Work = www.HeavenInBusiness.com/free 

📲 Andy’s podcast = https://www.heaveninbusiness.com/podcasts/authentic-conversations-with-andy-janine-mason 

++++++++++

Links for this talk =

Claim your free Infinite ROI worksheet(s) / templates on PDF at www.AmplifyOnline.info/IT 

See the ROI framework and on-demand course at www.AmplifyOnline.info/ROI 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

In talk #2 with first-time author, Chris Massie, we jump into the mechanics of actually writing the book…

Yes, you need the MESSAGE and you need the MECHANICS.

👇

Chris talks about the importance of realizing that some things are hard because they’re “hard,” and other things are difficult because they’re just new…

He talks about shifting into a “student mentality” so you can reach greater levels of success…

He discusses how to know when it’s “good enough” and it’s ready to ship— and when it’s not.

And, when you should get others involved in helping you and when you should just bootstrap it yourself.

👀

Finally, we talk through the process of aggregating your content, assembling (and reassembling it), and then amplifying your message.

++++++++++

Links referenced in the talk—

👉 Chris’ book, The Clarity Question = https://amzn.to/3RagfKo 

📣 The mega-course Chris attended live— available on-demand = https://www.amplifyonline.info/course 

📗 Making & Marketing Your Book course = https://www.amplifyonline.info/MMB 

⚙️ Free “Process Over Permission” book = https://www.amplifyonline.info/process 

📱Free non-sales call / strategy session = https://www.amplifyonline.info/talk 

🤔 Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

Chris Massie attended the live recording of the Amplify workshop when we created it a few months ago— before we went live with the Amplify site. While attending, he said, “I’m ready to write my book, now… I’ll get started when I get home.”

He had been coaching and speaking… and even writing blocks and emails for a season. At some point, in the training, it clicked, “I DO have a message, and this is it…”

(Oddly enough, the MESSAGE is part 1 of the Amplify framework— and though we can help you clarify AND communicate it, it’s the only thing we CANNOT supply for you— YOUR message.)

Chris learned the processes and began “running the play”— of aggregating his ideas, assembling (and re-assembling) them into usable formats, and then (finally!) amplifying the message.

In this multi-part series, we begin with the basics…

Where did the message come from?

How did you take what you know, the season of life you’re in now and move that from a “potential” idea to an actually product— on the printed page?

++++++++++

Links referenced in the talk—

👉 Chris’ book, The Clarity Question = https://amzn.to/3RagfKo 

📣 The mega-course Chris attended live— available on-demand = https://www.amplifyonline.info/course 

📗 Making & Marketing Your Book course = https://www.amplifyonline.info/MMB 

⚙️ Free “Process Over Permission” book = https://www.amplifyonline.info/process 

📱Free non-sales call / strategy session = https://www.amplifyonline.info/talk 

🤔 Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

In this episode we continue our discussion on making & marketing your own book. In the previous talk we discussed myths & misconceptions about self-publishing.

Let’s go further.

First there are five realities you need to know about traditional publishing.

✅ Your publisher will get you some PR, placement in stores, etc., but...

✅ You still have to market your own book.

✅ You might or might not get an advance... which will need to be paid back AND there may be other expenses you incur.

✅ Yes, you may need to hire help.

✅ You probably WILL NOT own the rights or IP / intellectual property.

Second, the reason for all of this… the industry has changed (making NOW one of the best times— and easiest periods in history— to get your message to the masses).

Consider…

📙 The top 5 publishers now account for less than 20% of the best- selling eBooks.

📙Less than 1/2 of author earnings come from traditional publishers.

📙The average authors sells less than 100 books, while the top 1% of authors make most of the $$$ in traditional publishing.

📙Long-term the money is in self- publishing, whereby you can earn more (re: $.50/book vs. $6/book).

Third, there are solid reasons for this. Specifically, four major changes have caused this…

🚛 Distribution has changed— the only way to sell a book in the past was through a bookstore. That’s no longer the case. 70% of sales now occur online.

💵 Royalties have adjusted… and the game changes when you sell 1,000 copies— if you market it correctly and do upsells.

💵 The cost to publish has dropped. The traditional outlets will cover all of your financial costs on the front end, but the total “cost” of this might be greater…

⏰ Time. Self-publishing wins, every-time, at “speed to market.”

_____________

Some examples of self-published books:

Process Over Permission = www.AmplifyOnline.info/process 

LifeLift = www.Jenkins.tv/free 

Soul Wholeness = https://www.jenkins.tv/FSW 

Stronger = https://www.jenkins.tv/stronger 

_____________

Links for this talk

Download your free PDF, the Book Launch Timeline— https://www.amplifyonline.info/BLT 

Access the BIG Amplify book referenced = https://www.amplifyonline.info/BIG 

The “Making & Marketing Your Book” on-demand course = www.AmplifyOnline.info/MMB 

Join Amplify Pro = https://www.amplifyonline.info/pro 

Let’s talk = https://www.amplifyonline.info/talk 

The writer’s framework = https://www.amplifyonline.info/WSCCC 

Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

For the majority of writers, self-publishing is THE BEST way to go— it enables you to maintain control of your message as you begin making an impact with your ideas.

(Plus, it’s faster than traditional publishing AND it may be easier for you to find a publisher if you have a book that’s already in print and has a track record of selling. You can contract your self-published book as a re-print to a traditional publisher.)

There are FIVE misconceptions you need to know about self-publishing—

❌ Some people say it isn’t legit, but it is…

❌ Others think it’s for people who can’t get a book deal, but it’s often for people who want to do MORE than a book deal will allow— especially if you want to maintain control of your message long-term.

(I’ll share a list of super-famous writers who all began— or went back to— self-publishing.)

❌ A few believe that traditional publishing proves you’re a better writer (it doesn’t— it just means someone was willing to invest in your book on the front end, covering all the initial expenses).

❌ A lot of people believe traditional publishing earns you more money— turns out, it doesn’t, unless you have a massive audience, get paid a fat advance, and have a superb contract.

❌ Several believe the publisher will do “all the work for you” if you go the traditional route.

In this episode, we talk through each of these misconceptions and discuss why— for 99% of authors— self-publishing is the best way to begin (and, may be even be the way you want to continue).

_____________

Some examples of self-published books:

Process Over Permission = www.AmplifyOnline.info/process 

LifeLift = www.Jenkins.tv/free 

Soul Wholeness = https://www.jenkins.tv/FSW 

Stronger = https://www.jenkins.tv/stronger 

_____________

Links for this talk

Download your free PDF, the Book Launch Timeline— https://www.amplifyonline.info/BLT 

Access the BIG Amplify book referenced = https://www.amplifyonline.info/BIG 

The “Making & Marketing Your Book” on-demand course = www.AmplifyOnline.info/MMB 

Join Amplify Pro = https://www.amplifyonline.info/pro 

Let’s talk = https://www.amplifyonline.info/talk 

The writer’s framework = https://www.amplifyonline.info/WSCCC 

Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

We ALWAYS suggest that writers, speakers, coaches, communicators (and others) START with the book…

“Don’t aspire to eventually write the book,” we say. “START with the book.”

Here’s why— once you write the book you have all the content you need for everything else you need to teach, lead, guide, speak, promote…

And by everything, we mean EVERYTHING.

At the same time, there’s not— for the most part— a lot of money to be made in books.

Unless you leverage the book to make a bigger impact, that is. With the right strategy in place, you can use the book to clarify your message, communicate it clearly, and connect to the people you’re called to serve in a more precise (and greater!) way.

We talk about HOW to begin doing all of this here…

A few things to pay attention for as you move through this episode:

💰 Set your expectations— honestly— about the income books earn. Don’t over-inflate the number (and don’t under-inflate it, either).

👉 Use the book as a “next best step” for people— as a way to take them from a conversation and initial interest to a more thorough intro to your framework.

💥 Provide your reader with a clear “call to action” in the book— to go further with you.

Finally, we talk more about marketing the book—

_______________

Links

📣 This module comes from the complete Amplify Course— from the one of the four sections on books = available on-demand = https://www.amplifyonline.info/course

👉 Download your free PDF, the Book Launch Timeline— https://www.amplifyonline.info/BLT 

📗 Making & Marketing Your Book course = https://www.amplifyonline.info/MMB 

⚙️ Free “Process Over Permission” book = https://www.amplifyonline.info/process 

📱Free non-sales call / strategy session = https://www.amplifyonline.info/talk 

🤔 Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

Blog posts which are helpful on this topic =

👉 Making the first & last page of your book a lead generator = https://www.amplifyonline.info/blog/firstlast 

👉 How to market the book = https://www.amplifyonline.info/blog/better 

One of the most important, overlooked aspects of the launch = your launch team…

Not only will it enable you to increase your reach, but the launch team will also help you refine your message.

Notably, this works TWO ways, including what they do FOR YOU and what you do FOR THEM.

Here’s what your request of the team—

⭐️ #1 = Reacting to each of your posts during the pre-launch and launch week.

If people comment on some and re-share some, that’s a massive help.

⭐️ #2 = Buying the book the week of the launch (we’ll give you a copy of the book BEFORE-hand if you don’t already have one).

Note: we’ll set the price on Kindle, so can do this for as low as $.99, even, during the launch week. This allows them to have a “verified” Amazon review...

⭐️ #3 = Leave a review on Amazon, which you can collect and add to our webpage, in our emails, on social media, etc...

(As well, this causes Amazon to show the book to others— based on the reviews and ratings.)

⭐️ #4 = Post an “I bought the book” type of post... the day your book goes live!

⭐️ #5 = Attend the launch team Zooms, leading up to the big push (once a week, the 5 weeks before we launch, for 15 minutes each).

A few things you need to do for your team...

⭐️#1 = Free access to the digital version of your book— immediately.

⭐️#2 = Provide them with other bonus resources they can use.

⭐️#3 = Clear instructions as to what they're committing to (see above).

⭐️#4 = Access to your marketing team (and to you, even) to answer questions and be available to serve them

⭐️#5 = Excellence— Start and stop meetings on time, give good copy they cut and paste to share, graphics, etc.

++++++++++

Download the worksheet linked below.

Then, enter your dates, building backwards from the week you want to go live.

Finally, calendar your assignments ASAP— and only work on the things you’ve calendared as they come up.

You can do this with little-to-no-stress by working well ahead of the big day.

++++++++++

Links for this talk

Download your free PDF, the Book Launch Timeline— https://www.amplifyonline.info/BLT 

Access the BIG Amplify book referenced = https://www.amplifyonline.info/BIG 

The “Making & Marketing Your Book” on-demand course = www.AmplifyOnline.info/MMB 

Join Amplify Pro = https://www.amplifyonline.info/pro 

Let’s talk = https://www.amplifyonline.info/talk 

The writer’s framework = https://www.amplifyonline.info/WSCCC 

Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

We continue talking about what to do to make sure people know about your book when it goes live for sale…

(If you haven’t listened to the previous episode, go there to get the “other half” of this one.)

Here’s your timeline— counting down to your launch:

-10 = begin posting 2x per week about the book directly, 36:27

-9 = recruit your launch team… will begin meeting in week t-6, 38:27

-8 = finalize book endorsers and initial website reviews, 40:17

-7 = begin emailing your list 2x per week about the project, 42:08

-6 = finalize the bumps and upsells— the offer, 45:10

-5 = build your webpage for this book / product, if not already done, 47:50

-4 = begin the “pre-launch” with blogs and podcasts, etc., 48:45

-3 = order books, shipping supplies, etc., 50:51

-2 = check your tech stack, test it, 52:05

-1 = final week pre-launch, go live on social media every day, 53:18

Launch week = live all week, every day, 53:44

Note: the launch doesn’t “end” with the launch.

There are a few things to do post-launch, as well!

++++++++++

Download the worksheet linked below.

Then, enter your dates, building backwards from the week you want to go live.

Finally, calendar your assignments ASAP— and only work on the things you’ve calendared as they come up.

You can do this with little-to-no-stress by working well ahead of the big day.

++++++++++

Links for this talk

Download your free PDF, the Book Launch Timeline— https://www.amplifyonline.info/BLT 

Access the BIG Amplify book referenced = https://www.amplifyonline.info/BIG 

The “Making & Marketing Your Book” on-demand course = www.AmplifyOnline.info/MMB 

Join Amplify Pro = https://www.amplifyonline.info/pro 

Let’s talk = https://www.amplifyonline.info/talk 

The writer’s framework = https://www.amplifyonline.info/WSCCC 

Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

Most writers think about creating the book, but we don’t think about “launching it” and getting it out there. But, if we want people to read it, we’ve got to let them know it’s available…

That’s the topic of this podcast series.

🚀

Here’s why you should prepare for— and then execute— your launch:

📘 You live with the book for months— but others do not. Invite them into your process.

📘 People connect with people— not products. This enables them to connect with you.

📘 The process builds anticipation, just like a Hollywood release.

📘 It gives you a longer runway to connect with many people (you don’t yet know) who will actually promote your book.

📘 You can refine this process and continue relaunching the same product.

So, let’s talk about what to do, step-by-step, beginning 5 months before you launch your book, week by week, in reverse order…

-20 = Begin talking about it online, etc.

-19 = Continue sharing

-18 = Contacting podcasters, etc.

-17 = Look to week t-6 and start determining the upsells, offers

-16 = Off week to catch up and work ahead

-15 = Shift your conversation online, to asking questions

-14 = Follow-up from week 18

-13 = Make contact to reviews, recommendations

-12 = Cover design and vote

-11 = endorsements, more, like week t-13…

+++++++++++

Continued in the next episode.

+++++++++++

Download the worksheet linked below.

Then, enter your dates, building backwards from the week you want to go live.

Finally, calendar your assignments ASAP— and only work on the things you’ve calendared as they come up.

You can do this with little-to-no-stress by working well ahead of the big day.

+++++++++++

Links for this talk

Download your free PDF, the Book Launch Timeline— https://www.amplifyonline.info/BLT 

Access the BIG Amplify book referenced = https://www.amplifyonline.info/BIG 

The “Making & Marketing Your Book” on-demand course = www.AmplifyOnline.info/MMB 

Join Amplify Pro = https://www.amplifyonline.info/pro 

Let’s talk = https://www.amplifyonline.info/talk 

The writer’s framework = https://www.amplifyonline.info/WSCCC 

Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

One of the best way to view grant-writing (and see how to “win” even when you don’t get the grant) is this:

⭐️ When you write a grant proposal you have the opportunity to put the mission of your organization into the hands of someone who has decided that THEIR MISSION is to fund organizations like yours. ⭐️

And sometimes the timing is right and your mission and their mission intersect. Other times it doesn’t. And a “no” doesn’t always mean “no forever.”

So…

Develop a workflow that actually works— so you can do this ultra-part time and still get massive results WHILE staying focused on the mission.

Here are a few tips:

⚙️ #1 = Create a filing system for all of your information.

✅ Make a folder up updated information that’s “the same” for every request (501c3, Form 990, Annual organization budget, financials, etc.)

✅ Make a folder for each project— including a narrative, the budget, partnering organizations, etc.

✅ Make a folder for each grant maker— including all requests you make to them

⚙️ #2 = Build a calendar— and work from it.

✅ Organize by the month

✅ Make a list of all grant makers who receive requests that month

✅ Include the relevant info— approximate amount, how to apply, other details

✅ Do the work a month ahead of time (i.e., do your March requests in February)

⚙️ #3 = Create your monthly workflow— based on that calendar.

✅ Week 1, write $100-200K in requests, for instance— or whatever number you determine (just stay consistent)

✅ Week 2, follow-up with “old” requests, and scout for new grant makers

✅ Week 3, Finish any work that’s been left undone.

✅ Week 4, Email all grant makers in your database— a “not-a-funding- request communication.”

Some of the best practices include…

📫 Communicate with a written thank you immediately.

📈 Some donors will want a follow- up report after the monies are spent. Always do this ASAP, b/c you can’t apply again until you do.

📣 Communicate monthly with a “not-a-funding-request communication” to everyone on your “grant-making list” to keep them updated on your progress— build the relationship so they know who you are and what you do when the proposal time rolls around again.

++++++++++++++++

Links for this talk

Free access to the grant template = https://www.amplifyonline.info/GPP 

How we can help nonprofit leaders— the framework = www.AmplifyOnline.info/501c3 

The “Grant-Making Machine” on-demand course, with worksheets, templates, etc. = https://www.amplifyonline.info/GMM 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

The first online promo you do will be hard. But, it WILL get easier AND you’ll get better at it.

It helps, though, if you have a list of what you need— a checklist— to work from. There are nine things you need to have in place.

You also need to determine a pricing strategy.

Generally, you can charge more when selling to a business than an individual, and you can charge more when your product / program creates a financial return for the client.

We often reference the specific numbers, listed in the podcast,  (though arbitrary) to provide vision for what’s possible in the online space.

In addition, there are advantages to promoting “recurring purchases” rather than just one-time sales.

Notice the path to $100K / year with one-time purchases.

Notice, too, how the same path seems easier with recurring revenue streams.


Links:

🖥️ The launch lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG 

🚀 Download the 9-point launch checklist free at www.AmplifyOnline.info/checklist 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

After learning WHO you can apply to for a grant, as well as WHAT goes into a request, you need to tackle the HOW and WHEN questions. We outline them both in this episode…

First let’s talk HOW…

📫#1 = Some, you send in the mail

🖥️ #2 = Increasingly, more are going to online applications

Note: don’t discount “mail in.” Those are the ones for which we’ve received some of our highest awards.

Next, let’s talk WHEN…

📌 #1 = Anytime applications (send at any point in the year)

📌 #2 = Specific time applications (some foundations take requests only at designated times)

(Also, some foundations require “permission to apply.”)

How do you tackle this and then manage it?

Here’s a pro tip that will help:

👉 Make a calendar of when each of these are due.

👉 Fill in the “specific due dates” first and then back-fill the gaps with those which have no deadline— such that you send out the same amount of grants each month, keeping the workflow the same.

Let’s go a step further…

7 suggestions related to the above:

#1 = Make a master list of grant makers— and add to it constantly.

#2 = Make a note of how much you think they will give, the kind of applications they require (online or mail-in), and other things you learn about them.

#3 = Review your list each month— and work on the “next month” that is due (i.e., if grants are due September 15, work on them August 1).

#4 = Spend 1-2 days per month doing nothing but grant requests— all day.

#5 = Keep good records of what you apply for— and what they accept / reject.

#6 = Follow-up with everyone (they generally tell you how long it takes to get a decision), so you can build a relationship the “gate-keepers.

#7 = Send the same— or similar— grant requests to all grant makers.

++++++++++++

The 5-part nonprofit framework highlights the core areas you need to address to move the mission forward:

⚙️ Path (or program) = what clients do, what they’re taught, how you impact the people you serve

⚙️ People (job descriptions, staff expectations) = clarity for both paid staff and an army of volunteers alike

⚙️ Proceses = policies, procedures, and more… so the mission can move forward without micromanagement

⚙️ Place = the environment or culture you set (because it’s not only WHAT we do that matters but also HOW we do it)

⚙️ Purse = your funding strategy (because it takes money to fund the mission and you can only run the mission as far as they money will fuel it)

++++++++++++

Links for this talk

Free access to the grant template = https://www.amplifyonline.info/GPP 

How we can help nonprofit leaders— the framework = www.AmplifyOnline.info/501c3 

The “Grant-Making Machine” on-demand course, with worksheets, templates, etc. = https://www.amplifyonline.info/GMM 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

In the previous episode we talk about eight OBJECTIVE items you need for every grant proposal.

Here, we outline eight SUBJECTIVE items, each related to your specific request.

You could also think of them like this:

💙 The 8 objective items are related to your organization and its health / solvency / legitimacy

💙 The 8 subjective items are related to your specific project

Here are the eight related to the project:

#1 = Title of this specific request project

#2 = How this fits with the foundation / grant- makers strategic priorities

#3 = Request amount

#4 = Project amount

#5 = Project budget

#6 = Project proposal, including…

Note, we take a tangent here to get more specific about the proposal…

It ALWAYS includes these five sub-categories, labeled A-E

A. Summary / overview

B. Goals / objectives, including metrics to gauge success

C. Budget narrative

D. How this fits with the bigger picture, long-range plan

E. Partnering organizations

Finally, the final two refer to how this project is funded AND how it will “keep going” after the award is spent.

#7 = Funding commitments & other requests

#8 = How will this project continue?

++++++++++++

The 5-part nonprofit framework highlights the core areas you need to address to move the mission forward:

⚙️ Path (or program) = what clients do, what they’re taught, how you impact the people you serve

⚙️ People (job descriptions, staff expectations) = clarity for both paid staff and an army of volunteers alike

⚙️ Proceses = policies, procedures, and more… so the mission can move forward without micromanagement

⚙️ Place = the environment or culture you set (because it’s not only WHAT we do that matters but also HOW we do it)

⚙️ Purse = your funding strategy (because it takes money to fund the mission and you can only run the mission as far as they money will fuel it)

++++++++++++

Links for this talk

Free access to the grant template = https://www.amplifyonline.info/GPP 

How we can help nonprofit leaders— the framework = www.AmplifyOnline.info/501c3 

The “Grant-Making Machine” on-demand course, with worksheets, templates, etc. = https://www.amplifyonline.info/GMM 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

Every grant you write will require these EIGHT things…

(So, make a filing system, keep them handy… and, if you don’t have them, acquire them, bc you absolutely MUST have them.)

#1 = 501c3 verification

#2 = Form 990 (at least the most recent year, two is better)

#3 = Financials— for the previous 2 years, or as much as you have if you’re less than 2 years old

#4 = Annual budget (1 page summary)

#5 = Organization name

#6 = Mission of organization (200 words)

#7 = Short history of organization (500 words)

#8 = Board of directors

++++++++++++

Note: in the next episode we’ll follow-up with 8 MORE items you need.

Though these are OBJECTIVE in nature, the next 8 are SUBJECTIVE and have to do with your specific request.

++++++++++++

The 5-part nonprofit framework highlights the core areas you need to address to move the mission forward:

⚙️ Path (or program) = what clients do, what they’re taught, how you impact the people you serve

⚙️ People (job descriptions, staff expectations) = clarity for both paid staff and an army of volunteers alike

⚙️ Proceses = policies, procedures, and more… so the mission can move forward without micromanagement

⚙️ Place = the environment or culture you set (because it’s not only WHAT we do that matters but also HOW we do it)

⚙️ Purse = your funding strategy (because it takes money to fund the mission and you can only run the mission as far as they money will fuel it)

++++++++++++

Links for this talk

Free access to the grant template = https://www.amplifyonline.info/GPP 

How we can help nonprofit leaders— the framework = www.AmplifyOnline.info/501c3 

The “Grant-Making Machine” on-demand course, with worksheets, templates, etc. = https://www.amplifyonline.info/GMM 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

I don’t know if any nonprofit leader that got in it because they wanted to spend their time raising money. They ALL got into it for the mission-- for the impact they want to make.

But...

The mission requires money.

And you can only take the mission as far as the money will propel it.

🚀

One of the best ways to build your financial base…

… is grants.

You need to learn how to write them— and win them.

🏆

In this new series we talk about grant writing— and we begin with WHO the grant-makers are…

Specifically, there are two kinds…

👉 private charities / foundations

👉public / government grants

We suggest you start with the private foundations first, because there are less restrictions, the turnaround time is quicker, and the bureaucratic stress is… well… far less.

Here’s how to find the grant-makers—

#1 = do an online search

#2 = Look at organizations like yours, who do the same thing, and see who funds them

#3 = Pay attention when you’re in public places— see who funded those things

Pay attention to this pro tip, as well— begin creating a filing system NOW of who the grant-makers are and when they’re due. Then, add to it continually.

++++++++++++

The 5-part nonprofit framework highlights the core areas you need to address to move the mission forward:

⚙️ Path (or program) = what clients do, what they’re taught, how you impact the people you serve

⚙️ People (job descriptions, staff expectations) = clarity for both paid staff and an army of volunteers alike

⚙️ Processes = policies, procedures, and more… so the mission can move forward without micromanagement

⚙️ Place = the environment or culture you set (because it’s not only WHAT we do that matters but also HOW we do it)

⚙️ Purse = your funding strategy (because it takes money to fund the mission and you can only run the mission as far as they money will fuel it)

++++++++++++

Links for this talk

Free access to the grant template = https://www.amplifyonline.info/GPP 

How we can help nonprofit leaders— the framework = www.AmplifyOnline.info/501c3 

The “Grant-Making Machine” on-demand course, with worksheets, templates, etc. = https://www.amplifyonline.info/GMM 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

Money is an exchange of one item of value for another. In business, it’s an exchange of the potential you deliver. The more clear the value proposition is, the greater the profits will likely be.

👆

That’s the “core concept” for point #3 on the Infinite ROI pathway.

Here’s why it matters…

Most of us aren’t clear about what we do. Sure, we know the PRODUCT or SERVICE we sell, but we don’t readily articulate it in terms of what that product or service actually achieves for people.

And that makes it hard for them to see the value.

And that makes it less likely they’ll take action and engage.

💰

In Infinite ROI we make a distinction between two words, branding and marketing.

Here’s the way we define the BRANDING—

Branding is “what people think about” when they think about you.

It’s your look and feel…

Knowing what you actually do— the product or service you deliver— is an essential aspect of business.

We want people to KNOW WHAT WE DO— meaning, the potential we lead them to (not just the product we promote or the service we sell).

✅

Again, our problem is that we often don’t know how to articulate what we do in terms that our customers understand, and— as a result— we leave revenue on the table.

🧐

What this step on our path achieves…

You must present your product in terms of the problem you solve and/or the potential you lead people towards. Everything purchased is acquired as some tangible tango between the problem-solution equation.

This is true even if you sell information.

In this talk we break it down…

++++++

Infinite ROI is a communication framework that helps you state your marketing / messaging in less messy ways…

📌 You clarify who you are, what you do, and how you do

📢 You communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 You collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions

++++++++++

Links for this talk =

Claim your free Infinite ROI worksheet(s) / templates on PDF at www.AmplifyOnline.info/IT 

See the ROI framework and on-demand course at www.AmplifyOnline.info/ROI 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

Let’s start here: everyone doesn’t need to know your “greatest hits” highlight reel… yet (in fact, they might not ever). Yet that’s the stuff we all share— on social media, on our webpages, on our “about us” page…

Ugh.

Here’s what people REALLY want to know…

💙 That you know how they feel about the situation they’re facing

💙 That you know what that struggle is like…

💙 That you have a solution that can walk them step-by-step towards the “other side.”

This is— grasp this— true in just about every industry.

So, the core concept for the 2nd point on our Infinite ROI path is this:

👇

Your story— the struggle you endured and the solution you found— can become the roadmap for others’ success.

And that's what you need to share...

👆

Furthermore, the MORE they believe the struggle, the GREATER and more readily they’ll buy-in to your solution, as well…

🔥

This helps us, too.

It’s also easy to forget why we stepped into our career in the first place. After awhile, it’s easy to simply “do what we’ve always done” and forget the story of why we chose— or stumbled— into this.

You’ll learn more about yourself in this step on our path. And, you’ll find yourself better about to connect not only to who you are and the path God has you on but also with the prospects who come your way.

 
++++++

Infinite ROI is a communication framework that helps you state your marketing / messaging in less messy ways…

📌 You clarify who you are, what you do, and how you do

📢 You communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 You collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions

++++++++++

Links for this talk =

Claim your free Infinite ROI worksheet(s) / templates on PDF at www.AmplifyOnline.info/IT 

See the ROI framework and on-demand course at www.AmplifyOnline.info/ROI 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

The first core concept of the new Infinite ROI framework is this…

👇

An organization’s purpose & profit engine should be aligned— especially if you’re the leader.

If that’s true— and I think that it is— it means that your personal profit engine and “who you are” might very well be aligned— especially if you’re called.

In our culture, we readily believe that pastors and preachers can serve God’s plans and purposes during our lifetime, but we forget that painters, plumbers, principals, and even politicians can be just as called. In fact, we need more workers in every sphere living out their sacred calling.

Let’s take it one step farther. If you're the leader of the organization, that entity likely has a call upon it as well— one that’s congruent with your own.

Here’s what this step on our way 7-step path to Infinite ROI achieves:

👉 When we live from our call, we tap into the presence and power of “Christ in us” (see Colossians 1:27). Moreover, he is able to do “exceedingly abundantly above all we can “ask, think, or imagine” because of that power at work in us (Ephesians 3:20).

👉 This, then, practically enables us to scale towards an “infinite ROI,” one that not only multiplies our investment of money, but also our stewardship of time and focus.

👉 And, it means that the customers we serve will receive an “infinite ROI” as a result of our business exchange.

++++++

Infinite ROI is a communication framework that helps you state your marketing / messaging in less messy ways…

📌 You clarify who you are, what you do, and how you do

📢 You communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 You collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions

++++++++++

Links for this talk =

Claim your free Infinite ROI worksheet(s) / templates on PDF at www.AmplifyOnline.info/IT 

See the ROI framework and on-demand course at www.AmplifyOnline.info/ROI 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

If your business isn’t making money— or, at least, on the path to do so— it’s not going to have “gas in the tank” to sustain it for the long haul. Quite simply, whatever you do, you need funding to maintain the mission.

💰

Yet it’s too simplistic to just evaluate “profit” from a purely financial point-of-view. Business is MORE than just the money— even if it requires cash to keep it going.

Profit should flow in multiple directions— not just one.

That means that you should experience GAIN…

💰Financially, for sure

⚡️Energy

⏰ Time

🔥Focus

Moreover, the ROI should also extend to the people with whom you do business. They SHOULD be better for having come in contact with you.

The value— the ROI— should continue escalating.

 So, in the intro to a new podcast series, let’s jump into it…

By listening to the training and completing the attached PDF (register below), you’ll achieve the following:

📣Clarify your call— and your purpose as an individual

📣 Clearly see how your purpose and the mission of your organization align

📣Connect to a greater degree degree with your team, so your staff moves forward together

📣 Communicate succinctly with potential clients, so they understand what you do, the benefit(s) they receive from working with you, and take action and engage your services

The Infinite ROI worksheet(s) you complete will provide you with all the assets you need to state what you do on your website, throughout your sales pages, in your email marketing campaigns, on your newsletters, and other places you share your messaging. As such, we suggest you invite your web-developer and others into this process early. The “head” and “heart” work need to come from you, but invite others into this process early if you have team members executing your ideas.

(If not, we’d love to talk to you about potential next steps to assist you at an even greater level— go to www.AmplifyOnline.info/talk to schedule a free call.)

++++++

Infinite ROI is a communication framework that helps you state your marketing / messaging in less messy ways…

📌 You clarify who you are, what you do, and how you do

📢 You communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 You collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions

++++++++++

Claim your free Infinite ROI worksheet(s) / templates on PDF at www.AmplifyOnline.info/IT 

See the ROI framework and on-demand course at www.AmplifyOnline.info/ROI 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

Don’t let anyone disqualify, dump, or destroy what God has already called and set aside for His purposes— and for the help of others.

Many times, we feel that our pain points and problem areas are the very reasons we shouldn’t share our message with the world. But, after we’ve walked through a season of healing and found wholeness, those past pitfalls often become the precise areas God wants to use as your platform…

… as your means of encouraging, equipping, and then empowering others to journey from where they are to where they’re designed to be.

In this episode I talk with my friend Paul Talley about his past… about the pain he caused (and experienced)… and about how God transformed that into the very place he and his wife, Suzi, now serve others walking through marriage crisis.

+++++++

Important links:

Tell us where to ship your free book, Process Over Permission: https://www.amplifyonline.info/process 

Listen to talk #9, which featured Paul, where we discussed repurposing content you already have: https://www.amplifyonline.info/podcasts/amplify/episodes/2147903307 

Paul & Suzi’s website for Living 180 Ministries = https://www.living180ministries.org 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

Your message solves a problem and/or leads people closer towards their potential. Most of the time, it does both.

But it needs a “bit more” than just pointing them in the correct direction of that intended destination. In a real sense, you need to map the journey AND take them there.

You need a map to give your audience. Your framework is that map.

In this episode we talk about what to do if you’re stuck…

… that is, how do you “get a framework” even if you ALREADY have lots of (great!) ideas floating around.

I get it. I was there. I had lots of words and podcasts and courses and books on my site before Beth stepped in an helped me organize it in such a way that it flowed…

… that it was able to take people on a journey from where they are to where they’re designed to be.


In this episode, we break it down and show you, step-by-step,how to build your own framework. Or, if you need an outside perspective, what to do next.

+++++++

Important links:

Tell us where to ship your free book, Process Over Permission: https://www.amplifyonline.info/process 

Listen to talk #14 where we define what a framework is: https://www.amplifyonline.info/podcasts/amplify/episodes/2147903350 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like, ESPECIALLY if you need help building your framework = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

Most online creators, book writers, coaches, and other people in the online space don’t “ramp up” or “warm up” to a new promotion. They just “throw it out there” and see who buys.

As a result, many launches— no, most— fall flat.

That’s because they neglect the three phases of a solid promotion:

1️⃣ Pre-launch (i.e., what happens BEFORE you promote the product or program)

2️⃣ Launch (this is where we usually focus our energy only)

3️⃣ Post-launch (what happens afterwards)

With the right plan in place, you can actually build anticipation in your audience such that they eagerly await for the “doors to open” for your upcoming offer.

During the pre-launch / pre-promo phase of your offer, warm up your list by sending related content (broadcasts) and tagging people.

(A CRM / email server like Kajabi can handle all of this. See the free trial link below.)

This is the time to discover who to “invite to your launch.”


Creating a launch / promo email sequence is simple. If you follow the outline included in the Sales Page training of Amplify Pro!, the work is done for you…

… and, you’ll quickly see that working through the outline for creating the webpage actually supplies you with everything you need for the email copy.

Note, too: always have an “out” for people who want to unsubscribe from the promo but want to stay on your email list.

Promoting your product or program is only half the job. After (and even during, if they buy), intentionally direct everyone who participated in some way.

First, onboard buyers (as well as offer additional opportunities to purchase)…

… through a welcome sequence.

Affirm their purchase and belief in you, as well as outline what to expect.



Second, don’t forget about non-buyers.

If you ran a pre-launch / pre-promo sequence as we teach in the Amplify course, these non-buyers have been accessing free content related to the subject of your launch. In other words, they ARE interested in the product or program— but didn’t take action.

There are numerous reasons people don’t buy (we have training in Amplify Pro! that outlines the common reasons).

Bring non-buyers in closer, and prep them for the next launch. Consider inviting them, later, to a private launches.

Remember, maintaining a good tagging system in your CRM can double your ability to market…

… as it creates a “waitlist” and “private launch” opportunity for you.



Here’s how it all fits together…

Links:

🖥️ The launch lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG  

🚀 Access free launch training at www.AmplifyOnline.info/launch 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

A live event— or a series of live events— can become a great facet of your ecosystem…

Events are incredible ways to connect with new people, as well as create community and grow at even deeper levels.

But every live, in-person event needs at least three things to succeed.

#1 = Education

You must teach your audience something of value. Again, as we often say, your message solves a problem people have OR it steps them closer towards their potential.

Your live event needs to do this, as well…

It needs to provide something of greater value than just “show up and listen to me and some guests speakers talk for a few hours or a few days.”

#2 = Entertainment

I’m not talking about bands and music and magicians and other forms of “entertainment” (though you certainly CAN offer those if you choose). Rather, I’m painting a vision of doing something “more” than just having people sit in chairs in rows all day.

#3 = Experience

People need to leave the event feeling like they’ve encountered something…

(This is all part of the “Live Event Blueprint” we teach in Amplify Pro!, which includes an event-planning timeline, as well as other tips- go to www.AmplifyOnline.info/pro for more info.)

+++++++

Important links:

Tell us where to ship your free book, Process Over Permission: https://www.amplifyonline.info/process 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

The third step in writing your book is to Amplify it, that is, to share your message with the masses. Broadcast the thoughts of your heart and let them echo forth to others.

Whether your project takes the form of a book, a website, a podcast, a workshop, a video course, or a combination you create, we share the message with others. 

After all, that's why you created it-- to make sure others know!

Now, that might sound obvious…

But, so many content creators NEVER market their message, that is, they create it and then just “wait and see” if people stumble upon it.

Or they hope it just “organically” grows.

That’s generally a massive mistake.

In this episode we talk about when to start telling others about your book (or course or whatever), as well as what you need to do to make sure people remember the problem you’re solving and the potential you’re stepping them towards.

+++++++

Important links:

Tell us where to ship your free book, Process Over Permission: https://www.amplifyonline.info/process 

Watch the free video on How to Write a Book at https://www.amplifyonline.info/write 

Learn more about Beth’s “I’m starting with a book” book club: https://www.amplifyonline.info/bookclub 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

The second step in writing a book is to— after you’ve aggregated the parts that will comprise the whole— assemble it.

And reassemble it.

And work it and rework it over and over, more and more…

The most inspired ideas take a bit of time. The grow a life of their own.

And that life comes to fruition as we talk through the concepts. 

In the same way you assemble and re-assemble Legos, we adjust and readjust your core concepts with you-- looking at them from different angles to see how they best fit and flow together.

+++++++

Important links:

Tell us where to ship your free book, Process Over Permission: https://www.amplifyonline.info/process 

Access the Soul Wholeness audio course mentioned in this talk at https://www.Jenkins.tv/best 

Watch the free video on How to Write a Book at https://www.amplifyonline.info/write 

Learn more about Beth’s “I’m starting with a book” book club: https://www.amplifyonline.info/bookclub 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

In this episode we take an unplanned pause in the “How to Write a Book” series and keep talking about the book-writing process…

But, we pause and discuss why you need to heal as you write…

… as well as what happens in the process as you do.

Think about it.

Some of the most profound messages emerge from past pain-points. But, we don’t want to “leak” our wounds and ooze our hurts over our audience. Rather, we want to empower them from a position of healing and wholeness— even if we ARE still in process. 

Wounds are still open. They can become infected— and infect others.

Scars show that healing has happened— or is definitely happening. They’re proof of the past pain AND evidence of something new…

+++++++

Important links:

Tell us where to ship your free book, Process Over Permission: https://www.amplifyonline.info/process 

Access the Soul Wholeness audio course mentioned in this talk at https://www.Jenkins.tv/best 

Watch the free video on How to Write a Book at https://www.amplifyonline.info/write 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

The first step (of three we’ll review) is “get it out of your head” and onto paper. Or into your computer. Or a folder. Or somewhere you can see it.

It doesn't have to look pretty at this point. In fact, it probably won't. 

But once we get it out of your head, we can work on it.

We’ll call this step “aggregate,” that is, a conglomeration of various parts… a collection…

And, as odd as it sounds, even before you craft an outline, it is where to begin.

+++++++

Important links:

Tell us where to ship your free book, Process Over Permission: https://www.amplifyonline.info/process 

Watch the free video on How to Write a Book at https://www.amplifyonline.info/write 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af  

Courses and coaching can work together…

In fact, as we say in this episode, they’re “like peanut butter and jelly.”

A course is comprised of three components:

⭐️ #1 = Information

That is, you share facts and figures and data with your client.

⭐️ #2 = Insight

This is where courses begin to distinguish themselves from mere “information sharing,” however. You add your unique voice— your flavor. Often, this comes from the wisdom of your experience as well as other sources from which you’ve gleaned your content.

⭐️ #3 = Application

The course should tell the viewer “what to do” in light of what they’re learning.

(Remember, we use a framework— see the previous episode— which takes people to a destination, along a proven path, with clear mile markers along the way.)

✅

Now, this is important…

Coaching actually BUILDS on these. That is, coaching differs in that it ADDS to the best features of courses, taking them further (or, to use language from a previous episode), it goes “deeper” in the funnel.

Coaching ADDS these three components:

⭐️ #4 = Context

The personal element of coaching— whether done in a group or individually— enables the coach to help the client apply their process in each unique circumstance. In the same way that living in South Dakota throughout 2020 was different than living in California, so also is each situation different…

The personal side of coaching enables the expert (you) to speak to these unique differences, helping your client make progress.

⭐️ #5 = Accountability

Coaching also adds the element of holding someone accountable for taking action. In fact, that’s why many people want a coach.

⭐️ #6 = Access

All of this depends on access— and interaction. In other words, you enter into a professional relationship with the client.

Note: this is why it’s important to understand where coaching fits in your ecosystem. Remember, as we discussed in episode 13, the deeper people go in your funnel, the more access they have to you.

+++

📣 Important links:

Access the 11 Mind-shifts you need to make in order to amplify your message in the new economy at https://www.amplifyonline.info/11 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

A lot of coaches and course creators aren’t really “coaching,” they’re just spouting out information. Coaching— and courses— are different that mere information-sharing.

In this 2-part series, we highlight how courses and coaching are similar, and how they can both work together to exchange your message.

Three current trends converge, right here and now, to make this the opportune time for you to launch a course…

✅ #1 = People can see your unique personality, and— right now— people CRAVE human interaction

✅ #2 = Current trends in online learning open the door for MORE opportunities for you…

✅ #3 = The tech is easier than it’s ever been before

(See the link below to the tools we recommend)

But…

… if you’re going to create a course you absolutely need a FRAMEWORK. Or, as Beth termed it in this episode, a “common thread.” The framework is the essential element that distinguishes true “coaching” from information-sharing.

A framework includes three components:

💥 #1 = A destination to which you lead people

Throughout the Amplify course, we teach that “your message solves a problem and/or steps people closer to their potential.”

A framework pinpoints the potential and sends people on their way….

💥 #2 = A clear path to get there which, given a commitment to do the work, actually works for the average person who takes your course

The framework provides people a “yellow brick road” to navigate their way. That is, you don’t just tell them WHERE they’re going, you also show them HOW to go… you tell them WHAT TO DO in order to make it.

💥 #3 = Objective milestones / checkpoints along the path, all of which highlight the participant’s progress…

The framework breaks the journey into manageable components. That is, you have objective— not subjective— markers whereby people can see their forward movement, celebrating how far they’ve journeyed.

+++

📣 Important links:

Access the 11 Mind-shifts you need to make in order to amplify your message in the new economy at https://www.amplifyonline.info/11 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

Building on the concepts we explored in the previous episode— about categorizing your audience as either OUT, ON, or IN your funnel— we take a closer look at what happens inside the funnel.

Remember, your funnel is shaped like an upside down cone— or a tornado. The lower ticket items are at the top, and the higher ticket items are at the bottom.

Though you may have MULTIPLE layers of offers scattered up and down the funnel, in this talk we break it into three segments for the sake of clarity and ease…

🌪️

✅ At the top of the funnel…

MORE people, who pay LESS money per transaction, have LESS access to you.

Here, you’ll find books, eBooks, audio downloads, and even some mini-courses.

✅ In the middle of the funnel…

LESS / FEWER people, who pay MORE money per transaction, have SOME access to you.

This is the place you’ll find courses, most group coaching / membership options (though some might be considered closer to the top of the funnel, depending on the price point), and many live events. (Again, some could priced more, moving them lower as you segment your funnel even more.)

✅ At the bottom of the funnel….

The FEWEST people, who pay the MOST money, have “ALL” access you.

This is where you find 1:1 coaching opportunities, as well as some Masterminds and other items you may develop….

This is all more art than science— even if there are a few solid principles in play.

Here’s what architecting your funnel achieves…

🌪️ It helps you know what to charge people.

🌪️ It helps you know the amount of access you need to provide at each level— so you can serve everyone appropriately.

🌪️ It helps you create “next steps” for the people you serve…

By the way, I thought about placing potential price points on each of these areas, but several factors radically affect your pricing strategy. For instance…

💰 You can (in general) charge MORE for items that help people generate money (i.e., I can charge more for Amplify than I can for my book that helps people find their purpose— even though, arguably, discovering the reason you’re on this planet is more valuable).

💰 You can (in general) charge more when you’re selling to a business than when you’re selling to individuals. The business can write it off as an expense; the person has to take it from discretionary income.

(We teach more about this in the launch training in the Amplify course— see the modules on The Media.)

+++

📣 Important links:

How to grow your online audience = https://www.amplifyonline.info/summary 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What the funnel looks like, blog post = https://www.amplifyonline.info/blog/funnel 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

A bunch of people building-out their message online talk about “the funnel.”

But what is it, really?

In this talk we break it down, highlighting THREE ways to classify people in your audience….

🎙️

💙 Some people are OUT of your funnel…. These are people who might actually watch, listen, or read your stuff, but you don’t yet have their contact info. As such, you have no way to communicate with them and invite them back to your website— or, more importantly for building your business, let them know when you have a sale!

This includes:

📻 Podcast = your podcast— particularly the show notes— can direct people to an opt-in or a low-ticket offer, but your podcast is NOT “your funnel.”

👨‍💻 Blog = your blog should do the same thing as your podcast— invite people to a “call to action,” that is a next best step. However, until they take action, they’re not yet in your funnel.

📱Social media = even though many content creators spend the majority of their time on social media, it’s not in your funnel. You can be shut down, kicked out, or eliminated from social media.

Your next step: Leverage the power of each of these to invite your audience to take a next best step, that is, a call to action, that captures their contact info (via a free opt-in or a low-ticket item.)

Again, always have a next best step, that is, a call to action.

💙 Some people are ON your funnel… These are people for whom you have contact info. But, they haven’t yet made a purchase.

This includes:

📬 Email list = Email is THE most powerful tool for communicating with your audience. However, until someone makes a purchase, they’re not “IN” your funnel. They’re just “ON” it. 

💬 Text bot = The same is true with texting— a great tech advancement that enables you to communicate via SMS much like email. Though this tool is still in its infancy, it will be a great asset in years to come. We encourage you to begin developing it now.

Your next step: It’s easier to direct people who are ON your funnel to step IN your funnel that is to move people from OUT all the way to IN…

… many times these followers simply need a nudge, a push, to tip over from ON to IN. Make sure you’re communicating regularly (and directly) about your offers.

💙 Some people are IN your funnel…. These are people who have MADE A PURCHASE with you.

This includes:

💰Anyone who has given you money on your website

Note: if they made a purchase someone else— or somewhere else— even if they bought your item, they’re not yet “IN” your funnel. You can’t contact them. This is why many book launches encourage people to submit their receipt number to a webpage in order to unlock bonus content. The authors realize that unless they drive that person to their website, effectively creating a free post-purchase opt-in, then they can’t continue moving them deeper in the funnel, which is the next step.

Your next step: Continue serving these people at a higher level. Ideally, they’ll move deeper in your funnel.

Note: we talk more about IN your funnel in the next episode. 

🌪️🌪️🌪️

What does it matter to know all of this?

Well, it gives you an accurate picture of where people actually ARE, and it shows you your next step… where you need to lead them.

👇Sometimes, you need to move people DEEPER in the funnel

👉 Other times, you need to move them to a DIFFERENT funnel altogether

🎙️

What does the “IN” of your funnel look like?

In the next episode we’ll discuss that…

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📣 Important links:

How to grow your online audience = https://www.amplifyonline.info/summary 

Join Amplify Pro! = https://www.amplifyonline.info/pro

What the funnel looks like, blog post = https://www.amplifyonline.info/blog/funnel

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

Growing your online audience requires time + consistency… and a plan. Without all three, you’re waiting for lightning.

However, there is a proven plan you can run. Here it is…

🖥️ 1 = Create a website with an opt-in where you can collect visitor info.

Note: we’re definitely NOT against social media. However, we DO suggest you build your house on property you own…  

Furthermore, we encourage you to collect the contact info of people who visit your site. Do this with opt-ins, and you’ll know what they came for, as well as how to direct them towards content that’s relevant to them.

🎙️👨‍💻 🎥 2 = Generate weekly content (originally yours) on that website.

Make a plan to produce new posts and/or podcast episodes on your website regularly. Ideally, do this weekly.

You don’t need to create these from scratch. Rather, you can repurpose content you already have OR you can create content which will be repurposed into other forms of content.

📫 3 = Use email broadcasts and sequences to invite people back to your website.

First, use broadcasts to invite people BACK to your website whenever you post new content.

Second, use sequences to repurpose your old content, giving it new life, when people opt-in to a free offer. This enables you to send them on a specific path of information related specifically to what matters the most to them.

📱4 = Leverage the power of social media to invite people back to your site.

Finally, we get to the topic of social media. Use it.

But use it to direct people TO your site, rather than AWAY from your site.

Since each blog post, podcast, and other form of content has a CTA (a “call to action,” that is, an opt-in), you ALWAYS provide them with the next logical step. This means that when they connect with you… they can go deeper…

♻️ From here, you should “rinse & repeat” this process… 

Doing #4 leads people to #1 & #2, which drops them into emails (3), which leads them to return for more info….

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📣 Important links:

How to grow your online audience = https://www.amplifyonline.info/summary 

Join Amplify Pro! = https://www.amplifyonline.info/pro

Andy mentioned a few examples of opt-ins:

👉 The Advance Planner = https://www.jenkins.tv/FreePlannerPDF

👉 The “free + shipping” Purpose book = https://www.jenkins.tv/purpose

👉 The paperback Advance Planner = https://www.jenkins.tv/8 

👉 The “Best of” Soul Wholeness audio = https://www.jenkins.tv/best 

Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

If you’re going to sell anything anywhere (whether it’s online or in a “brick & mortar”) you must let people know you’re open for business. Launching (that is, promoting) your products and program is one way to do this.

Here, we discuss two types of promotions— open and closed. And, we talk about why it might be better to go with the counter-intuitive approach of a “closed” launch.

We also discuss pricing strategies for group programs, why you shouldn’t drop the price (raise it instead), and why “free trials” are often the wrong way to go…

Ultimately, you must decide what works best for you, your business, and your clientele, but these are questions you must— at some point— consider.


Before you promote your products online, you need to create a content calendar…

It will have ALL of this in it.

Building a content calendar-- and planning weeks and even months in advance-- helps you unify your message across each of your communication streams.

It helps you earn more money.

Plus, it removes the guesswork of what to say on social media, knowing what to discuss on your podcasts and videos, what to email your subscribers, and when to do your online launches.

Furthermore, the calendar helps you distinguish between the pre-launch / pre-promotion phase, the launch phase, and post-launch / post-promo.


In this talk we discuss:

❌ Why you shouldn’t start your planning with social media

✅ What you SHOULD begin with

⭐️ Everything else that goes between

Links:

🖥️ The launch lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG 

🚀 Download the 9-point launch checklist free at www.AmplifyOnline.info/checklist 

🗓️ Download your free content calendar and receive additional training at https://www.amplifyonline.info/365 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

Building a content calendar-- and planning weeks and even months in advance-- helps you unify your message across each of your communication streams.

Plus, it removes the guesswork of what to say on social media, how to to discuss on your podcasts and videos, what to email your subscribers, and when to do your online launches.

You'll easily identify-- 

📣 When to launch new products 

📣 When to warm-up your list to prepare for those promotions 

📣 How to know who to promote your sale to and who not to

📣 When to go "hotter" on social media and email and when to be more quiet

📣 When you have time in your calendar to focus on creating new things and when you need to step back

In other words, the content calendar helps you "work on it" so that you can freely and more fluidly work in it. 

Most people never step back and look at the bigger picture. However, evaluating your messaging-- the what & the when & the how-- will help you work with more ease. 

After listening to this talk you’ll know:

❌ Why you shouldn’t start with social media

✅ Why you should begin by calendaring your launch(es)

⭐️ Everything else that goes between

+++

📣 Important links:

Video = How to Create a Content Calendar = https://www.amplifyonline.info/365

Join Amplify Pro!, and you’ll receive access to our content calendar training + the downloads and more = https://www.amplifyonline.info/pro

What coaching and consulting looks like = https://www.amplifyonline.info/store

Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

Recently, I sat at the mic on the kitchen table with my friend Paul Talley…

Paul and his wife, Suzi, joined us for the filming of the complete Amplify course. As we pushed through the material, Paul made a few interesting observations. Here’s one:

“We did this backwards!” he exclaimed. “We have a book, but we’ve been doing this high-level coaching. There’s so much more we can EASILY add to our ecosystem.”

✅

When you’re waiting for coaching clients, you’re dependent on big ticket sales. Those are great… when they come in.

And, whereas you don’t want to eliminate these from your funnel, you DO want to create easier on-ramps for people. That is, you want to serve them at multiple levels, effectively creating a path for them to receive as little— or as much— attention as they want without the “all or nothing approach.”

✅

During the film-shoot, Paul saw how he could easily transform his coaching into courses, his courses into books, and he could more readily “scale” his organization, thereby creating multiple streams of income…

… without having to “come up” with new material. Rather, he could repurpose EVERYTHING he already had.

✅

Remember, amplification isn’t about “creating more stuff.” Unless you want and need more stuff. Rather, application is about placing a megaphone on the content you already have— and continuing to develop it— so you can multiply & monetize your message.

✅

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📣 Important links:

Paul & Suzi’s website for Living 180 Ministries = https://www.living180ministries.org

Host to repurpose your content / blog posts = https://www.amplifyonline.info/blog/amplification and https://www.amplifyonline.info/blog/stairs

Access the 11 Mind-shifts you need to make in order to amplify your message in the new economy at https://www.amplifyonline.info/11 

Join Amplify Pro! = https://www.amplifyonline.info/pro

What the funnel looks like, blog post = https://www.amplifyonline.info/blog/funnel

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

It’s a bit odd that the “building online” conversation almost always shifts immediately to social media— to space you don’t own.

In this talk we outline four reasons you should build where you do own (your website) while ALSO leveraging the power of social media.

Here are the four points we hit:

🤷‍♂️ #1 = You don’t know where they’ll be sent next

When people leave your site and go to social media, they’re bombarded with additional messages. You might agree with the political, personal, or theological stance… or not. This is true whether you’ve shared a video, a text-based post, or a graphic. And, it’s true whether you’re in a regular newsfeed or a group.

🤷‍♂️ #2 = On social media… you are the commodity

The platforms are free, yet the owners are millionaires and billionaires.

How so?

Advertising.

The platforms collect masses of data and sell it to advertisers who pay for access TO YOU and to YOUR AUDIENCE.

🤷‍♂️ #3 = Temporary vs permanence

Every platform is temporary. That is, at some point they all go the way of MySpace and Periscope. And, though we don’t envision any of them disappearing at any point in the near future, you need to build on what you own— not something given to you to access for free.

🤷‍♂️ #4 = You can be shut down, hidden, etc.

Finally, even if the platforms stay, you can be pushed off. You can find yourself suspended temporarily (by “fact checkers”), or you can find yourself removed permanently.

Groups get shut down, profiles get hacked (and hidden), and the landscape changes.

🥁🥁🥁🥁

We’re not against social media. Not at all.

But, you do need to understand what it is and how it works as you begin building in the online space.

+++

📣 Important links:

Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

How to grow your online audience = https://www.amplifyonline.info/summary 

Beth’s post = 7 ways social media platforms keep you on their platform =

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

One of the mind-shifts in Amplify is that you need to view your book NOT as the pinnacle of your creation journey, but as the beginning. In this episode we begin with 5 reasons you should begin with the book…

These are listed in reverse order we mention them in Amplify. But, there’s intention to doing in backwards here:…

⭐️ #5 = Low cost with high return.

You don’t have to spend a chunk of cash to write a book. The greatest investment is your time.

⭐️ #4 = Multi-directional reach (go broader, deeper, and longer).

A book allows you to say far MORE than what you can say in a talk, it allows you to reach beyond the audience of people who don’t know you, etc.

⭐️ #3 = People like physical products— even in a digital age.

Even though we’re in a digital (and increasingly mobile) age, people still like things— like books— they can hold in their hands.

⭐️ #2 = Books convey authority and expertise.

Books open doors, then, that other things don’t open. People give you the benefit of the doubt— in the beginning— if you’ve written a book. There’s a certain status that accompanies them.

⭐️ #1 = The disciple of writing the book provides you with everything you need to amplify your message— in a systematic way.

This leads us to the subject of this talk, in which we outline “The Media” section of the Amplify framework…

+++++++++++

📣 Important links:

Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

How to grow your online audience (free video overview) = https://www.amplifyonline.info/summary 

Book a 1:1 consult here: https://www.amplifyonline.info/offers/DnvycQML/checkout 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af