All That Jazze – Details, episodes & analysis

You enrolled 2 clients but wanted 5.
So… what now?

Most business owners immediately jump to the wrong solution:
 → “I need to post more.”
 → “I need a new offer.”
 → “Maybe I should try LinkedIn or TikTok.”

But here’s what we’re not talking about enough:

You can only reach your income goals if you know whether you have a traffic problem or a conversion problem — and most people are solving the wrong one.

In this episode, I walk you through a simple diagnostic process using two real scenarios that show exactly what your business needs next. No guessing. No spiralling. No doing more for the sake of it.

You’ll learn:

🔥 Why enrolling fewer clients doesn’t mean your strategy is broken
🔥 The simple math that instantly reveals your bottleneck
🔥 Why more content won’t fix a conversion problem
🔥 The difference between a 2% vs 10% conversion rate (and why it matters)
🔥 How I created a 200% revenue increase by focusing on ONE lever
🔥 How to track your data without overwhelm or complicated tools

Resources & Links

Stop Guessing Your Focus → Get Selling Soulfully ($37)

Identify your current season of business, the broken part of your sales system, and your exact action plan for the month + quarter. Includes the 2026 planning bonus module until December 31.
 👉 Get Selling Soulfully here

Understand Your Energy → Download Your Free Human Design Energy Guide

Discover the ideal way to sell, work, and create based on your Human Design energy type.
👉 Download your guide here

Ready for Sustainable Conversions? → Join the CCBD Waitlist (Q2 2026)

The 12-week personalised business foundations program combining Human Design, Astrology, and data-driven strategy to build consistent conversions.
👉 Join the CCBD Waitlist 

Book a 90-Minute Intensive → For Strategic 2026 Planning & Personalised Support

Perfect for business owners wanting hands-on guidance with personalised business strategy (with a focus on getting their nervous system on board with their strategy) and working with your Human Design & Astrology in your business. 

👉 Book your 90-minute intensive here 

Connect with Jazze

Instagram: @jazzejervis_ - https://www.instagram.com/jazzejervis_/
Website: www.jazzejervis.com.au

200% more revenue. 200% more event registrations. 50% more clients.

Everyone wants to know what I did during launch week. But here's what they don't see: the launch didn't create those results. The 10 months of unsexy work before it did.

In this episode, my husband Tom (who has a front-row seat to my business but doesn't work in it) helps me tell the full story. Not the highlight reel version you see on Instagram—the messy, behind-the-scenes reality of what actually created the October CCBD launch results.

This is the conversation about the wobbles. The moments I almost abandoned the plan. The boring work that looked like I "wasn't doing much." And why I couldn't have shifted my business model any sooner, no matter how much I wanted to.

In this conversation, we unpack:

🔥 Why I got "so fucking sick of my own story" before making the shift (and why that timing matters)
 🔥 The decision almost a year ago that changed everything—and the immediate pressure I felt to launch BIG right away
 🔥 What Tom actually observed throughout 2025 that I couldn't see myself
 🔥 The four wobbles that almost made me abandon the plan
 🔥 What held the commitment when it looked like "nothing was happening"
 🔥 How to identify which season you're actually in versus the one you think you should be in

Resources & Links:

Understand Your Unique Energy → Download Your Free Human Design Energy Guide

Get the complete guide to understanding how your Human Design energy type shows up in business—with practical applications you can use immediately.

👉 Download the Guide here

Stop Guessing Your Season → Get Selling Soulfully ($37)
Completely reworked based on the October launch. Identify which season you're actually in, what part of your sales system needs attention, and get your focused action plan in under 2 hours. Includes 2026 seasonal planning bonus (only until December 31).
👉 Get Selling Soulfully here

Ready to Build Sustainable Conversions? → Join the CCBD Waitlist (Q2 2026)
The 12-week program that bridges business foundations with your unique design—so you stop forcing what doesn't fit and create predictable revenue and a business that “loves you back”.
 👉 Join the Waitlist

Connect with Jazze:
Instagram: @jazzejervis_ and @bydesign.hq
Website: www.jazzejervis.com.au

If you're a Reflector in Human Design who's been told to "make quick decisions," "pick one focus and stick to it," or "be consistent with your content and messaging" - and you're wondering why you always feel like you're swimming upstream or trying to fit a square peg into a round hole - this episode is for you. As a Reflector, you're literally designed to completely change how we think about growing businesses - how we approach timing, patience, spaciousness, wisdom, and decision-making. Most business advice assumes you work like everyone else, and you don't. That's exactly why you need a completely different approach.

In this episode, I share:

🔥 Why most business models assume consistent energy and focus (and why that's exhausting your Reflector design)

🔥 The four biggest business model mistakes that drain Reflector energy: rushing important decisions, forcing rigid consistency, picking one thing permanently, and always-on availability

🔥 How to shift from "what do I deliver?" to "what wisdom am I here to share?"

🔥 The three core elements of sustainable Reflector business models: wisdom-led offerings, observation-based systems, and spacious revenue streams

🔥 Real examples of seasonal programs, monthly insight sessions, and flexible delivery that respects your natural rhythms

🔥 Why your ability to see patterns across multiple areas is your unique selling proposition, not confusion

🔥 How to become known as the person who sees what's really happening (not what everyone thinks is happening)

🔥 Why people are craving nuance and different perspectives more than ever - and that's your foundation for revenue

Resources & Links:

Week 1: Sales for Reflectors Episode

Learn how to build revenue without constant action

Listen here

Week 2: Content Creation for Reflectors Episode

Learn how to work with your natural cycles and nuance rather than forcing constant action

Listen here

Take the Human Design Business Quiz
Get your ideal business model based on your Human Design energy type, plus your complete Reflector's Guide for Consistent Conversions DM "QUIZ" on Instagram @jazzejervis_ or take the quiz here

Selling Soulfully ($37)
The complete 4-step sales framework personalized to your Human Design - learn how to adapt the Magnetize, Educate, Close, Deliver system specifically for your Reflector energy DM "SOUL" on Instagram @jazzejervis_ or get it here

Constantly Converting By Design Waitlist
Our signature 12-week program for building business foundations that create consistent conversions, all personalized to your Human Design (waitlist enrollment opens 15 September 2025!)
Join the CCBD waitlist

Scale By Design Waitlist
For established entrepreneurs ready to architect their next evolution and move from working IN to ON their business (Q1 2026 cohort)
Join the SBD waitlist

90-Minute Business Strategy Intensive
Deep dive into your business model, Human Design & Astrology with personalized strategy
Book your intensive session

Connect with Jazze:

Instagram: @jazzejervis_ and

“Working with Jazze has completely changed my business. The total refinement and clarification across all aspects of offer creation, marketing, and messaging has given me a solid, reliable foundation to work from. I no longer cross my fingers and hope for the best; I now understand its core purpose intimately and have a clear plan for where it's going”

Jessie is a birthing doula and mama to 4 littles and as a client of mine, her results mean SO MUCH to me. I see too many women avoiding the job of creating solid strategy and foundations in their business because they think it’ll mean they can’t continue to stay connected with clients. Jessie is an incredible example of how this has helped her to create EVEN MORE connection with her audience. Not to mention reducing her workload: “I’ve refined my offer suite, which means I now work smarter, not harder, and my workload has drastically reduced”

As a pregnancy, birth and postpartum doula and business mentor to other birth workers, Jessie guides women to reconnect to their inner GPS, where everything they need already exists, ready to be fully embodied so they can expand to their fullest potential. Jessie gives permission for women to acknowledge their desires and ‘go for it’ without apology or fear of sacrificing their truth, needs or expression…. both in birth and in biz!

YOU CAN FIND HER HERE

• Website
• Instagram

JOIN CONSTANTLY CONVERTING: A 12 week program for coaches + service providers to design and refine their core offer, messaging + sales strategies to convert and create consistent $5k+ months

• JOIN HERE  
• COME BEHIND THE SCENES HERE 

Happy launch season! Q1 is typically the time we see a ton of launches and there’s a lot happening right now - including many of our own clients!

Over the next two episodes, I’ll be sharing:

• What’s working right now plus 5 things we’ve learned from this launch season alone
• How Team JJ would coach YOU if your launch “wasn’t working” 
• My co-coach of 4 years, Sherise will join us next week to share how we coach clients in our daily NEON Slack channel and in calls (she’s a GUN, you don’t want to miss it!)

In today’s ep, I’ll be sharing:

• Why data is the MOST important thing you can have in a launch, including how to set it up, what data to look at and what actions to take from that
• Why only selling the desires (i.e. where your client *wants* to be) is not going to create the kind of conversions you’re after - and what else you should be focusing on
• The #1 thing I’m doing in my top of funnels and in my content to highlight the benefits of my offer, that’s also leading to more consistent conversions

LINKS:

MESSAGING MAGIC WORKBOOK

This 40+ page workbook contains the 3 simple messaging shifts to move your offer from ‘that sounds good’ to 'wholly fkn cow! where do I sign?' (in under 3 minutes).

In this workbook, I’ll show you:

• A simple copywriting rule that’ll help you clarify the real value of your offer
• The quick cross check that’ll turn browsers into buyers
• One powerful question that’ll make your offer ridiculously relevant

DOWNLOAD HERE

THE CONVERSION FRAMEWORK

Set solid foundations for consistent sales (without actually having to sell every single day!)

In this FREE value packed 65 minute masterclass, I’ll share the simple 3 step framework I use for our clients to create the foundations in their business for consistent conversions now and over the long term.

WATCH HERE

We love talking strategy here on the pod but I also know how important mindset and energy is in the execution of said strategy. In fact, I experienced a little mindset spiral of my own just last month. Since then, we’ve added an extra $52,737 in new sales and it’s thanks to two simple steps that I’m constantly coming back to (and reflecting to clients). Keeping these two steps in mind ensures we continue to be the best strategists we can be.

In this episode, I cover:

• The first thing we do to move any client (or ourselves!) through a mindset spiral (hint: it’s all about the undefined centre in human design baby!)
• The second thing we do and how it leads to being a curious and WAY more effective strategist
• How to “diagnose” what’s not working in your business so you can get faster at finding solutions and adapt more nimbly to shifts in the market 

EXPLORE MORE:

The free 👇🏽

>>>BUILT FOR SCALE: A roadmap to go from $50k to multi-6 figures (without burning out, breaking your brain or adding even *more* products or problems to your business)

In this super actionable 60 minute FREE and on demand masterclass, you’ll get the same 3-step framework I use to create a multi-6 figure pathway for my clients to ensure their success is scalable, sustainable and stunningly profitable.

• Watch it now

The paid 👇🏽

>>> NEON: our high touch coaching experience where we personalise your strategy to scale to multiple 6 figures. Over the course of 6 or 12 months (your choice), we will review your business model, product suite and sales and marketing strategies and support you with a strategy to scale that is personalised to your strengths and your lifestyle goals.

PLUS, our quarterly 1:1s are running until March 18 so that means the multiple 6 figure strategy we’ll start creating as soon as you join NEON can be fleshed out and refined in an even deeper way in that 1:1 call.

• Join us here
• Book an exploration call  

 You can be the highest sales converter around but if you don’t have a pipeline of potential clients to sell to, you’re basically just watering a garden that has no plants! Want the recipes for a predictable and lucrative business? You need an ongoing audience growth strategy, a solid sales process (which I covered in last week's ep), a highly-compelling message and of course - a great offer!

In this episode I cover:

• 3 ways to grow your audience and a breakdown of our audience growth strategy
• The myth that creating predictability for online business owners and service providers is hard
• Success thoughts to help you create your own incredible audience growth strategy

LINKS:

• Episode 184: $30k in new sales. While on holiday. Here’s how
• Episode 191: The worst sales advice I’ve heard
• Conversion Framework
• Built for Scale

There’s some sales advice out there that really grinds my gears. One such piece of advice is to do everything you can to AVOID actually connecting with potential clients during the sales process. It’s the “how hands off can I get?” mentality. In my business, I’ve taken the exact opposite approach and created a sales process that is efficient, personalised and lucrative and it has been the BIGGEST needle-mover in my business, both in terms of conversions AND retention of aligned clients. Not surprisingly, these are the two biggest correlators to strong monthly recurring revenue.

In this episode I cover:

• Why having a highly-personalised sales process is needed more now than ever
• 3 ways to personalise your sales process for more conversions and retention
• The sales activities I commit to every week to create consistent sales in my business

LINKS:

• The Conversion Framework: Set solid foundations for consistent sales (without having to show up to sell every single day!)

In this FREE masterclass, I’ll share a simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term.

Perfect if you’re desiring to create consistent $5k months!

Watch FREE and on demand here

• Built For Scale: A roadmap to go from $50k to multi-6 figures (without burning out, breaking your brain or adding even more products or problems to your business).

In this 65 minute masterclass, you’ll get the proven 3 step framework I use to create a multi-6 figure pathway for my clients so their success is scalable, sustainable + stunningly profitable

Perfect if you’re already at $5k-$10k months and desiring to scale to multi-6 figures spaciously + sustainably.

Watch free and on demand here

• VISIBLY YOU: Our 3 step visibility process will ignite your visibility + fuel your profitability. Get this coveted resource for just $37 PLUS a 30 min BONUS COACHING CALL with me where I’ll review your strategy and provide feedback on your messaging, shop front + sales funnel. Get it here.

See our “behind the scenes Looms” as discussed in the podcast episode:

• Constantly Converting
• NEON

When we try to fit our multidimensional experience into a super specific niche, we end up squeezing all our offers into that niche, too. Trouble is, the messaging for those offers then sounds the same (because it's gotta fit under the niche, right?). Your offers end up cannibalising one another because people don’t know which offer to choose (and as we know, a confused mind never buys!). That means, you’re leaving $$$ on the table!

In this episode I cover:

• What it means to “un-niche” and why my unique approach is probably the permission slip you’ve been craving
• How crafting an “offer story” can take your launch from meh to record-breaking
• Where you can find my fave messaging formula to position your program with the confidence and gusto you know it deserves 

LINKS:

• Watch the Conversion Framework here
• Watch Built for Scale here

My investment portfolio contains a solid mix of core strategies that are predictable and basically “set and forget”, alongside higher risk (and higher reward opportunity) investments, like that one stock of mine that’s up almost 35% right now! But if all of my portfolio were high risk and shit were to hit the fan, I’d be in trouble… your business is no different. 

In this episode, I cover:

• What my core and satellite investment strategy has to do with my business strategy and why I have the flexibility to play around with new things
• What predictable, “set and forget” strategies look like in my business and how it helps me test more high growth strategies
• A secret surprise announcement… 

LINKS:

• Watch the Conversion Framework here
• Watch Built for Scale here
• Purchase Visibly You for $37