Google Analytics is a powerful tool, but extracting valuable and useful insights can often feel like pulling teeth—especially for beginners.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 3 actionable ways to use Google Analytics to improve SEO.

1. Find low-hanging opportunities to boost traffic

Consider whether a page is about a topic where freshness is a ranking factor. Second, if you see a significant organic traffic change to your homepage, it’s usually down to a fluctuation in the search volume of navigational queries. Maybe you went viral six months ago, and more people were Googling your brand, but then it naturally dropped back to the mean?

2. Find high-converting pages and improve their SEO

The ultimate goal of SEO is usually to drive more sales from organic search. One of the easiest ways to do that is to improve rankings for your most valuable pages.

Hit the “SERP” button and compare your page’s SEO metrics to those that outrank you. Take action to improve your page where it falls short.

3. Improve landing pages that contribute to conversions

People rarely land on websites they’ve never visited before and buy something right away. They go on a journey, often visiting multiple pages on your site in the process.

By default, Google Analytics credits 100% of the conversion to the last landing page the user visited (provided that it was a non-direct click). But the reality is that the person probably wouldn’t have converted if they didn’t read a blog post first. So technically, this page helped assist the conversion.

Improving SEO for these pages will probably lead to an increase in conversions and revenue.

For more information, visit www.iidm.world

If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. But you’d probably prefer not to take a stab in the dark.

Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s run through a simple process for creating optimized URL slugs.

1. Remove special characters

Have you ever seen a URL with backslashes () or square brackets ([])? Probably not, because these are unsafe characters that don’t belong in URLs.

You should remove these for obvious reasons, but it’s also best practice to remove other special characters like commas, colons, semicolons, etc.

2. Remove superfluous information

Google says it’s good practice to make URLs as simple as possible.

So remove anything you don’t need from our potential URL.

Note that you’ll have to use common sense for this part. The aim is not to make your URL so short that it no longer accurately describes its content. It’s to remove unnecessary words and phrases.

3. Boil it down to a keyword

Most titles naturally contain keywords, so what you’re probably left with at this stage is a simplified, keyword-rich version of your title.

This can lead to long URLs that get truncated in search results. The additional context can also be an issue should you ever want to update the page.

So, the next step is to find the keyword that represents the most popular way people search for your page’s topic.

4. Make it lowercase

Most web servers treat lower and uppercase URLs the same, but this isn’t always the case. Technically, everything after the hostname (domain) in a URL is case-sensitive, and some servers will treat them differently.

To be on the safe side and to avoid potential duplicate content issues, use lowercase URLs—always.

For more information, visit www.iidm.world

Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy. Content marketing is the opportunity to make everything we do better.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here is How Content Marketing Can Save Your Digital Marketing Strategy

Content strategy: The heart of a marketing strategy

Many marketing organizations seem stuck in a never-ending cycle chasing the needs of internal content/experience silos and enabling them with the technologies to optimize each separate layer of the customer’s journey.

In our work and research over the last decade, it is common to see multiple technology solutions managing data, activating content, and measuring consumption of the exact same content.

In today’s B2B marketing, for example, the lead generation strategy centers on customized content interactions that build trust over a long and complex buying journey. Paid digital media is driven by the need to stand out.

It promotes differentiating thought leadership contentmore and the buy-now call to action less. B2B marketing is becoming hyperfocused on targeting customized content into specific accounts.

When these activities work well, it’s because of a connected, cohesive strategic contentapproach that builds valuefor customers along their journey.

In other words, today’s integrated marketing strategystarts with a great content strategy. If we can get to a foundational and strategic content marketing approach – we may just find the heart of a central and integrated marketing strategy.

For More Information, Visit www.thedigitalmarketinginstitute.org

Many #marketers talk about creating valuable #content. What does it mean for a piece of #content to have value? If your #content offers value, is it guaranteed to succeed? The short answer to the latter question is: No. A lot of factors play into success. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing. 1. Is it something your #audience wants? This is the most important criteria. If you spend time and money putting together #content no one really asked for, it’s more likely to fall flat. How can you make sure a #content idea matches an actual want or need of your #audience? First, establish a process to sync with a sales representative and a customer service representative (if applicable) to find what current customers/clients are curious about. Does your idea fall into those curiosities or concerns? Second, perform question or keyword research on your idea to see if it’s among the questions people are asking or the information they are trying to find. Many tools can help you do this. Among them: Answer the Public and BuzzSumo collect questions from across the web. Keyword Surfer and Keywords Everywhere are browser extensions that pull keyword volume and other info right in the SERPs. Google’s People Also Ask feature, autocomplete, etc., provide more insight on similar search queries. When you find keywords that match your #content idea, what’s the volume of the keywords? Lower volume is fine if you’re creating bottom-of-the-funnel content, but if you’re trying to reach a more general #audience, you might want a #content idea with a higher relevant keyword volume. 2. Has the idea been done? You come up with an idea you think is fantastic; it fits the brand, it helps your target #audience, and your team can create it with their available time and resources. But make sure to check that the idea hasn’t been done. Often, this is as simple as a Google search, but you’re not just looking for direct matches. For example, say the idea is to write a post about favorite Halloween candy across the country. A quick search of “top Halloween candy by state” reveals many websites have published #content on this idea: Now you could argue people love this type of content, which is why so many sites are doing it, and you have a new way to write about which candy is the most popular. But if your content doesn’t typically compete with popular sites like Delish and Better Homes and Gardens, you might not want to throw your version of this idea into the ring. Audiences already have seen the same idea multiple times, and it just won’t have the same appeal as something new. 3. Does the idea work with a #marketing goal? Rarely does one piece of content fulfill all your content #marketing goals. If you try to make it accomplish several tasks, you’re more likely to end up failing across the board. Every piece of #content should have a primary goal and secondary goals, such as: Increase brand awareness by ranking for top-of-the-funnel terms Increase brand awareness by ranking for middle-of-the-funnel terms Increase brand awareness by generating social media buzz Help potential customers/clients understand more about your offering (sales support) Assist visitors in converting through bottom-of-the-funnel content Create a resource to build backlinks and/or brand authority Your goals can overlap, but each piece of #content should have a specific goal to shape the idea so the resulting #content and promotion deliver what your organization expects it to. When building an editorial calendar, include your overall #content goals at the top and note the objective for each piece of content so you and your team stay focused on its purpose when planning and creating the #content. 4. Will the idea elicit a reaction? For your audience to care about your content, it should provoke a response or emotion. Will your idea do that? The question is a proxy for determinin

The #Scrum #Master is responsible for promoting and supporting #Scrum as defined in the #Scrum Guide. #Scrum Masters do this by helping understand #Scrum theory, practices, rules, and values. The #Scrum #Master is a servant-leader for the #Scrum Team. The #Scrum #Master helps those outside the #Scrum Team understand which of their interactions with the #Scrum Team are helpful and which aren't. The #Scrum #Master helps everyone change these interactions to maximize the value created by the #Scrum Team. #Scrum #Master Service to the #Product #Owner The #Scrum #Master serves the Product Owner in several ways, including: Ensuring the goals, scope, and product domain are understood by everyone on the #Scrum Team as well as possible; Finding techniques for effective Product Backlog; Ensuring the Product Owner knows how to arrange the Product Backlog to maximize value; Understanding and practicing agility; and, Facilitating #Scrum events as requested or needed. #Scrum #Master Service to the Development Team The #Scrum #Master serves the Development Team in several ways, including: Coaching the Development Team in self-organization and cross-functionality; Helping the Development Team to create high-value products; Removing impediments to the Development Team's progress; Facilitating #Scrum events as requested or needed; and, Coaching the Development Team in organizational environments in which #Scrum is not yet fully adopted and understood. #Scrum #Master Service to the Organization The #Scrum #Master serves in the Organization in several ways, including: Leading and coaching the organization in its #Scrum adoption Planning #Scrum implementations within the organization; Helping employees and stakeholders understand and enact #Scrum and empirical product development; Causing change that increases the productivity of the #Scrum Team; and, Working with other #Scrum #Masters to increase the effectiveness of the application of #Scrum in the organization. In the next video, we'll be providing an "Introduction to #Scrum Events and the Sprint" #Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master, Scaled #Agile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/events https://www.aleph-technologies.com/courses https://www.aleph-technologies.com/trainers We guide you through your #Agile Transformation. Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters

The #Sprint Backlog is the set of Product Backlog items selected for the #Sprint, plus a plan for delivering the product Increment and realizing the #Sprint Goal. The #Sprint Backlog is a forecast by the Development Team about what functionality will be in the next Increment and the work needed to deliver that functionality into a "#Done" Increment. The #Sprint Backlog makes visible all the work that the Development Team identifies as necessary to meet the #Sprint Goal. To ensure continuous improvement, it includes at least one high priority process improvement identified in the previous Retrospective meeting. The #Sprint Backlog is a plan with enough detail that changes in progress can be understood in the Daily #Scrum. The Development Team modifies the #Sprint Backlog throughout the #Sprint, and the #Sprint Backlog emerges during the #Sprint. This emergence occurs as the Development Team works through the plan and learns more about the work needed to achieve the #Sprint Goal. As new work is required, the Development Team adds it to the #Sprint Backlog. As work is performed or completed, the estimated remaining work is updated. When elements of the plan are deemed unnecessary, they are removed. Only the Development Team can change its #Sprint Backlog during a #Sprint. The #Sprint Backlog is a highly visible, real-time picture of the work that the Development Team plans to accomplish during the #Sprint, and it belongs solely to the Development Team. Monitoring #Sprint Progress At any point in time in a #Sprint, the total work remaining in the #Sprint Backlog can be summed. The Development Team tracks this total work remaining at least for every Daily #Scrum to project the likelihood of achieving the #Sprint Goal. By tracking the remaining work throughout the #Sprint, the Development Team can manage its progress. Next time we'll be talking about the "Increment" #Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master, Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/events https://www.aleph-technologies.com/courses https://www.aleph-technologies.com/trainers We guide you through your #Agile Transformation. Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

When a Product Backlog item or an Increment is described as "#Done", everyone must understand what "#Done" means. Although this may vary significantly per #Scrum Team, members must have a shared understanding of what it means for work to be complete, to ensure transparency. This is the definition of "#Done" for the #Scrum Team and is used to assess when work is complete on the product Increment.

The same definition guides the Development Team in knowing how many Product Backlog items it can select during #Sprint Planning. The purpose of each #Sprint is to deliver Increments of potentially releasable functionality that adhere to the #Scrum Team’s current definition of "#Done".

Development Teams deliver an #Increment in product functionality every #Sprint. This Increment is useable, so a Product Owner may choose to immediately release it. If the definition of "#Done" for an increment is part of the conventions, standards, or guidelines of the development organization, all #Scrum Teams must follow it as a minimum.

If "#Done" for an increment is not a convention of the development organization, the Development Team of the #Scrum Team must define a definition of "#Done" appropriate for the product. If there are multiple #Scrum Teams working on the system or product release, the Development Teams on all the #Scrum Teams must mutually define the definition of "#Done".

Each Increment is additive to all prior Increments and thoroughly tested, ensuring that all Increments work together.

As #Scrum Teams mature, it is expected that their definitions of "#Done" will expand to include more stringent criteria for higher quality. New definitions, as used, may uncover work to be done in previously "#Done" increments. Anyone product or system should have a definition of "#Done" that is a standard for any work done on it.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master, Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

The Daily #Scrum is a 15-minute time-boxed event for the Development Team. The Daily #Scrum is held every day of the #Sprint. At it, the Development Team plans to work for the next 24 hours. This optimizes team collaboration and performance by inspecting the work since the last Daily #Scrum and forecasting upcoming #Sprint work. The Daily #Scrum is held at the same time and place each day to reduce complexity. The Development Team uses the Daily #Scrum to inspect progress toward the #Sprint Goal and to inspect how progress is trending toward completing the work in the #Sprint Backlog. The Daily #Scrum optimizes the probability that the Development Team will meet the #Sprint Goal. Every day, the Development Team should understand how it intends to work together as a self-organizing team to accomplish the #Sprint Goal and create the anticipated Increment by the end of the #Sprint. What did I do yesterday that helped the Development Team meet the #Sprint Goal? What will I do today to help the Development Team meet the #Sprint Goal? Do I see any impediment that prevents me or the Development Team from meeting the# Sprint Goal? The Development Team or team members often meet immediately after the Daily #Scrum for detailed discussions, or to adapt, or replan, the rest of the #Sprint's work. The #Scrum #Master ensures that the Development Team has the meeting, but the Development Team is responsible for conducting the Daily #Scrum. The #Scrum #Master teaches the Development Team to keep the Daily #Scrum within the 15-minute time-box. The Daily #Scrum is an internal meeting for the Development Team. If others are present, the #Scrum #Master ensures that they do not disrupt the meeting. Daily #Scrums improve communications, eliminate other meetings, identify impediments to development for removal, highlight and promote quick decision-making, and improve the Development Team’s level of knowledge. This is a key to inspect and adapt meeting. In the next video, we'll be talking about the "#Sprint Review" #Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master, Scaled #Agile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/events https://www.aleph-technologies.com/courses https://www.aleph-technologies.com/trainers We guide you through your #Agile Transformation. Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

The Daily #Scrum is a 15-minute time-boxed event for the Development Team. The Daily #Scrum is held every day of the #Sprint. At it, the Development Team plans to work for the next 24 hours. This optimizes team collaboration and performance by inspecting the work since the last Daily #Scrum and forecasting upcoming #Sprint work. The Daily #Scrum is held at the same time and place each day to reduce complexity. The Development Team uses the Daily #Scrum to inspect progress toward the #Sprint Goal and to inspect how progress is trending toward completing the work in the #Sprint Backlog. The Daily #Scrum optimizes the probability that the Development Team will meet the #Sprint Goal. Every day, the Development Team should understand how it intends to work together as a self-organizing team to accomplish the #Sprint Goal and create the anticipated Increment by the end of the #Sprint. The structure of the meeting is set by the Development Team and can be conducted in different ways if it focuses on progress toward the #Sprint Goal. Some Development Teams will use questions, some will be more discussion-based. Here is an example of what might be used: What did I do yesterday that helped the Development Team meet the #Sprint Goal? What will I do today to help the Development Team meet the #Sprint Goal? Do I see any impediment that prevents me or the Development Team from meeting the# Sprint Goal? The #Scrum #Master ensures that the Development Team has the meeting, but the Development Team is responsible for conducting the Daily #Scrum. The #Scrum #Master teaches the Development Team to keep the Daily #Scrum within the 15-minute time-box. The Daily #Scrum is an internal meeting for the Development Team. If others are present, the #Scrum #Master ensures that they do not disrupt the meeting. Daily #Scrums improve communications, eliminate other meetings, identify impediments to development for removal, highlight and promote quick decision-making, and improve the Development Team’s level of knowledge. This is a key to inspect and adapt meeting. In the next video, we'll be talking about the "#Sprint Review" #Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master, Scaled #Agile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/events https://www.aleph-technologies.com/courses https://www.aleph-technologies.com/trainers We guide you through your #Agile Transformation. Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam

Why would you want to take time and effort to attract #organic Facebook leads when you could just pay for prospects? #Organic #leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including: ● Facebook groups ● stories ● posts Facebook also provides an “insights” tool, allowing you to measure responsiveness, reach, and clicks. Then there’s the overall effectiveness of your advertising. To get the best results from your campaigns, some say it’s better to combine paid and free social media #leads. Another advantage with organic leads is these prospects are already interested in your product or service. They may just need some nurturing to convince them to buy. If you need a further reason, here it is: Your organic ads can allow you to build lasting results from people who already feel they know and trust you. That’s the main benefits covered. However, how do you start getting a steady stream of organic #leads? 5 Tips to Get Facebook #Leads Organically Getting Facebook #leads organically doesn’t need to be complicated. With some proven methods, you can start getting free traffic from interested prospects. In the following section, you’ll find five ways and some tips on how you can implement them yourself. 1. Join Facebook Groups for Your Industry and Post Links to Your Website When Facebook announced a greater focus on “meaningful” discussion, it was met with positive results. The move meant the social network’s users are now more engaged with groups, and Facebook says 400 million people are in groups that it considers meaningful. Not only that, Facebook believes in groups so much it paid an estimated $10 million for a SuperBowl ad, writes CNBC. Since these groups already have an active membership of interested followers, why not reach out to them? Join some industry-related groups. Begin posting helpful content and answering questions where you can. Feel free to talk about your business and what it does to get people to message you on Facebook or your website. Just make sure you’re not overly promotional. When looking for suitable groups to join, you’ll have to think of your typical audience and the day-to-day problems they may have. If your product or service can solve them, sign up, interact with group members, and get conversations rolling. 2. Optimize Your Facebook Business Page Since their introduction, Facebook business pages have undergone considerable changes and continue to improve and evolve. Although business pages are getting increasingly sophisticated, just setting up a page isn’t enough: You’ll want your page to do some work by gaining #organic Facebook #leads. You can do this by optimizing your page for increased clickthroughs and revenues. However, you’ll only need to optimize the parts relevant to gaining leads. Facebook suggests you concentrate on three main areas: ● your business name and description ● profile photos and cover photos ● a call to action (CTA) 3. Post Content That Capitalizes on Current Events in Your Industry Draw in organic Facebook leads by covering industry events and trends. You can track these through newspapers, industry press releases, trade publications, and Google Trends. Piggybacking or “newsjacking” off current events within your industry trends works well for two reasons: ● First, if a subject is at the forefront of people’s minds, they might want to find out more. ● Secondly, it demonstrates your company is eager to keep up with developing events and trends. There are a few methods you could use with this type of content. For instance, you could write regular articles or blog posts around trending topics. However, why not get creative with video commentary and related images? The more imagination you show, the more shareable your content becomes. 4. Hold Facebook Live Events Facebook provides a few video services, so why use Facebook Live? Well, viewe

The work to be performed in the #Sprint is planned at the #Sprint Planning. This plan is created by the collaborative work of the entire #Scrum Team. #Sprint Planning is time-boxed to a maximum of eight hours for a one-month #Sprint. For the shorter #Sprints, the event is usually shorter. The #Scrum #Master ensured that the event takes place and that attendants understand its purpose. The #Scrum #Master teaches the #Scrum Team to keep it within the time-box. #Sprint Planning answers the following: What can be delivered in the Increment resulting from the upcoming #Sprint? How will the work need to deliver the Increment be achieved? What can be done in this #Sprint? The Development Team works to forecast the functionality that will be developed during the #Sprint. The #Product #Owner discusses the objective that #Sprint should achieve and the Product Backlog items that, if completed in the #Sprint, would achieve the #Sprint Goal. The entire #Scrum Team collaborates on understanding the work of the #Sprint. How will the chosen work get done? Having set the #Sprint Goal and selected the Product Backlog items for the #Sprint, the Development Team decides how it will build this functionality into a "Done" product Increment during the #Sprint. The Product Backlog items selected for this #Sprint plus the plan for delivering them is called the #Sprint Backlog. The Development Team usually starts by designing the system and the work needed to convert the Product Backlog into a working product #Increment. Work may be of varying size or estimated effort. However, enough work is planned during #Sprint Planning for the Development Team to forecast what it believes it can do in the upcoming #Sprint. Work planned for the first days of the #Sprint by the Development Team is decomposed by the end of this meeting, often to units of one day or less. The Development Team self-organizes to undertake the work in the #Sprint Backlog, both during #Sprint Planning and as needed throughout the Sprint. By the end of the #Sprint Planning, the Development Team should be able to explain to the #Product #Owner and #Scrum #Master how it intends to work as a self-organizing team to accomplish the #Sprint Goal and create the anticipated #Increment. In the next video, we'll be talking about "The #Sprint Goal" #Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master, Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/events https://www.aleph-technologies.com/courses https://www.aleph-technologies.com/trainers We guide you through your #Agile Transformation. Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance

#Scrum’s #artifacts represent work or value to provide #transparency and #opportunities for #inspection and #adaptation. #Artifacts defined by #Scrum are specifically designed to maximize #transparency of key #information so that everybody has the same #understanding of the #artifact. An example of a #fundamental artifact is the "#ProductBacklog:" The #ProductBacklog is an ordered list of #everything that is known to be #needed in the #product. It is the single source of #requirements for any changes to be made to the #product. The #ProductOwner is responsible for the #Product Backlog, including its #content, #availability, and #ordering. A #ProductBacklog is never complete. The earliest development of it lays out the initially known and best-understood requirements. The #ProductBacklog evolves as the product and the environment in which it will be used evolves. The #ProductBacklog is dynamic; it constantly changes to identify what the product needs to be appropriate, competitive, and useful. If a product exists, its #ProductBacklog also exists. The #ProductBacklog lists all #features, #functions, #requirements, #enhancements, and fixes that constitute the changes to be made to the #product in future releases. #ProductBacklog items have the attributes of a #description, #order, #estimate, and #value. #ProductBacklog items often include test #descriptions that will prove their #completeness when "Done". Multiple #ScrumTeams often work together on the same #product. One #ProductBacklog is used to describe the upcoming work on the #product. A #ProductBacklog attribute that groups items may then be employed. #ProductBacklog refinement is the act of adding #detail, #estimates, and #order to items in the #ProductBacklog. This is an ongoing process in which the #ProductOwner and the #DevelopmentTeam collaborate on the details of #ProductBacklog items. During #ProductBacklog refinement, items are reviewed and revised. The #ScrumTeam decides how and when refinement is done. Refinement usually consumes no more than 10% of the capacity of the #DevelopmentTeam. However, #ProductBacklog items can be updated at any time by the #ProductOwner or at the #ProductOwner’s discretion. Next time, we'll be talking about another #artifact, the "#SprintBacklog" #Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUMMaster, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/events https://www.aleph-technologies.com/courses https://www.aleph-technologies.com/trainers We guide you through your #Agile Transformation. Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework

1. #Licensed #Digital #Marketing #Master ™ What’s it all about? How do you reach customers? How can traditional and #digital media work together to create a water-tight #campaign that speaks its truth across any and every channel? This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable. 2. #Licensed #Digital #Marketing #Specialist ™ You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The #Licensed #Digital #Marketing Specialist Course teaches you all of the high-level specialized information you need to know, from advanced #marketing methods, adapting to a changing marketplace, learning unique web cultures, reductive #marketing methods to avoid, and more. 3. #Licensed #Digital #Marketing #Expert ™ When you've got extensive experience with #digital #marketing down, but are ready to enhance your knowledge of advanced concepts through extensive training and education, look towards the #Licensed #Digital #Marketing #Expert course. In this course, you'll learn more advanced concepts and strategies of #digital #marketing, such as content #marketing, market positioning, reputation control, and more. 4. #Licensed #Digital #Marketing #Professional ™ When you need to know the ins-and-outs of some of the biggest #digital platforms out there, this is the course for you. The #Licensed #Digital #Marketing #Professional course teaches you the format, culture, functions, and more websites and platforms like Google, Facebook, LinkedIn, and more. 5. #Licensed Search Engine #Marketing #Professional ™ You hear the terms endlessly. #SEO and #SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine #marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull this website out of nowhere. In reality, there's much more to it than you may think. That is search engine #marketing. This course covers everything you need to know, from the basics to the nitty-gritty details. #Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master, Scaled #Agile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/events https://www.aleph-technologies.com/courses https://www.aleph-technologies.com/trainers We guide you through your #Agile Transformation. Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization. #digitalmarketing #marketing #seo #sem #certified #education #digitalmarketingcourse #digitalmarketinginstitutejobs #digitalmarketingservices #digitalmarketingcertificate #onlinedigitalmarketingtraininginstitute

Most of you must have heard the term ‘social media ROI’. But what does it really mean? Broadly, social media ROI is the total of all the activities, efforts, investments and actions on social media that create value for your brand or business. This could be in the form of brand awareness, traffic to your website, sales through social media promotions, and of course, revenue.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here are  4 Quick Steps To Define And Measure Social Media ROI For Your Business

1) Clear objectives

Aligning social media strategy to business objectives is imperative. If your social media marketing objectives are not set in line with your brand or business goals, what’s the point? If your business wants to increase revenue, but your social media campaigns are targeted at only generating audience engagement without any Call To Action (CTA), your social strategy is completely wrong.

2) Be SMART

a) Specific: Do not leave any space for ambiguity. Get as specific as possible.

b) Measurable: Ensure that you set goals that you are able to measure. Intangible goals such as ‘increase excitement around the product’ will not give you specific numbers. Instead set goals that can be measured in numbers, graphs and metrics.

c) Attainable: Don’t let over ambition take over your excitement. Set goals that are attainable and realistic. Over-ambitious and unrealistic goals will only lead to disappointment.

d) Relevant: Keep it relevant and to the point. Ensure that your goals are aligned with your company’s objectives.

e) Timely: Follow timelines to the tee. Fix the date of commencement and end date. This will help you in measuring the ROI.

3) Measure these metrics

● For engagement: likes, comments, clicks, shares, and brand mentions

● For reach: followers and impressions

● Make use of tools such as Google analytics, Facebook analytics and more

4) Keep track of expenses

Once you have set up your goals, started generating quality content, posted content and started seeing traction, make sure you keep a track of the expense to calculate how much your investment is returning to you.

Review performance and re-strategize if need be once you reach the end of a phase on the timeline. Rethink. Reflect.

For more information, Visit www.thedigitalmarketinginstitute.org

The #ICPATF is one of two knowledge-based #certifications on the #AgileCoachingTrack. It focuses primarily on the #mindset and #role of an #agileteam #facilitator, while also providing group #facilitation #tools and #techniques for effectively #designing #meetings and #workshops that both engage the entire #audience and drive towards agreed-upon outcomes. Through obtaining this #certification, #course #participants will develop an #appreciation for the art of #facilitation as key to fostering #collaboration and enabling self-organizing #teams. In addition, participants will build their #facilitator toolkits and gain experience #facilitating specific #agilepractices most relevant to their #organizational context.

This is all achieved through an #interactive, #trainer-#LEDcourse that enables #participation and active #learning, supported through #exercises, and mentally engaging# discussion.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUMMaster, #ScaledAgile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agile #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

The #ICPACC is one of two knowledge-based #certifications on the #Agile #Coaching #track. The #certification focuses primarily on the #mindset, #roles, and responsibilities of an #Agile #Coach. After finishing the #certification, the learner will be able to differentiate between and among #mentoring, #facilitating, #professionalcoaching, and #teaching, and will also gain the skills needed to create a safe environment for meaningful #collaboration and healthy conflict resolution within an #agileteam. This #certification introduces participants to #foundational #teamcoaching skills and #teamdevelopment concepts for starting and growing teams while focusing on teams and #organizations as human systems. A key part of this #certification focuses on #developing an understanding of the #professionalcoaching skillset and the value of honing these #skills to serve individuals on an #agileteam.

This is all achieved through an interactive, #trainer-#LEDcourse that enables #participation and active #learning. 

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUMMaster, #ScaledAgile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agile #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

When the world adopted #virtualcommunication, whether, by choice or circumstance, many people had significant troubles #adapting to the new way of working. #AgileTeams in particular was shaken up, as many #frameworks never accounted for the loss of physical contact.

#Agile was originally created with the idea of# physically close #teams #workingtogether in a harmonic balance, but now, through #virtualcommunication, more and more barriers are placed in the way. These can be #timezones, difficulty setting #mutualschedules, #ensuring #productivity from afar, and more.

One of the primary ways to ensure #Agility when #workingvirtually is a strong sense of community and personal #connection between members of the #team. If you're connected with your team members, you'll naturally become more in tune with their thoughts and feelings, as well as their ways of #working. Following up will no longer feel as much like something you do as a job, becoming more #natural.

#Understanding the #newenvironment and its impact on people, as well as the differences from #traditional #physicalworkplaces. The differences lie outside of the obvious, affecting the #mentality of work and availability as well. Many people dress just as they would if they were going to work #physically, even if they never leave their bedroom. This is because working from home invites a different mental state than working at the office. Things like this may seem small, but quickly add up when you work with a team.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUMMaster #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agile #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

When it comes to #facilitating an #Agileteam, you'll have to make #toughdecisions on occasion. Through the #decision-making process, you need to maintain #neutrality. This can be achieved through the careful #application of several #techniques and #tools.

Understand #compromise. Nobody likes to #compromise. It's an end reached by necessity, not by choice, but #understanding why it's needed and #accepting it when it's the only option is vital. Continuously reaching for an end that is unachievable is unrealistic and can drain energy and resources from you and your #team.

Don't dawdle on your #decisions. One of the hardest things to do is make a #decision on the fly, but frequently the #decisions you need to make aren't time-sensitive. On the other hand, though, this can be problematic as it can lead to procrastination. The harder a #decision is, the easier it can be to put it off. Set a limit for yourself, a time that you need to have decided by.

Be #neutral. While staying #neutral is a skill (and topic) all on its own, it's important to factor it in when making #decisions. You want to make sure your #decision is not influenced by personal opinion or leans one way or the other. It needs to be by-the-books and influenced by clear-cut logic, and the #considerations of your #team.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUMMaster #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agile #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

As an #AgileFacilitator, one of the most important qualities you can have is #neutrality. Without #neutrality, you can lose the #trust of your #team, and the #decisions you make, as well as your relationships. So, how do you maintain this #essential, a vital part of #facilitation?

Change your #mindset. Just like with any form of #Agile, changing your #mindset is #essential to achieving #neutrality. Start thinking as a group, using words like we rather than I. Make #decisions as a group, and think about how you can all work together to #achieve goals. This can help set your mind where it needs to be to make team-centric decisions, rather than cultivating an "us vs. them" mentality.

Listen to your #team, and #understand their motivations. Especially when balancing the needs of the #team, you need to #understand all of your #team members to strike a #neutral balance. You don't want to be giving one person all the work, or favoring another without realizing it. Especially when you are receiving #constructivefeedback, it is absolutely vital to listen and absorb what your #team is saying.

If you find yourself losing #neutrality, as for advice from the #team. Open yourself to #constructivefeedback, and ensure that you can receive the information you need to reach a state of #neutrality. Nobody will notice your biases better than your #team-- but you probably already know that.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUMMaster, #ScaledAgile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agile #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Because #Digital #Marketing is so vast, there are a wide variety of problems that can occur. It's impossible to predict all of them, but there are several very common problems that many #marketers will encounter when #marketing #Digitally.

1. Generating Traffic as a newcomer feels like getting a rowboat and leaving the harbor, hoping you'll hit land at some point. It's going to be difficult to start generating traffic, but once it starts, it's hard to stop. #Advertising programs, like Google #Ads, can put your #brand out there, while consistent Social Media activity can help create a forward-moving train of #content about your #brand. Pairing several different early-stage #Digital #Marketing methods together can really help get your roots down.

2. Consistent #Branding can be difficult to achieve when there are such a variety of websites providing different ways of #marketing your #brand. To help build the identity of your #brand, though, it is important to aim for consistency. This can be with easily identifiable #brand colors, visual design, language, and more. This extends to Social Media posts, website design, and ads.

3. Cultural and Social Changes are huge hurdles when it comes to #marketing #digitally. Because the world is evolving so fast, and this is exemplified the best within the #digital space, it can be hard to keep up. Failing to keep up can lead to #marketing blunders that can potentially damage your #brand. To keep up, you need to consistently keep an eye on the culture and social changes of the #Digital World, and know when to play it #safe, and when to play it risky.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master, Scaled #Agile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/ev...

https://www.aleph-technologies.com/co...

https://www.aleph-technologies.com/tr...

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

When starting out, or establishing yourself, it's important to find a core audience. You may know already that your product is not going to appeal to everyone, so why #market it like you are? While keeping in mind possible future expansion, don't be afraid to #market your #brand specifically with your existing audience in mind. If you sell complicated, long-form board games, don't be afraid to crack a joke relating to that medium. #Market to attract, but keep in mind your core audience.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/ev...

https://www.aleph-technologies.com/co...

https://www.aleph-technologies.com/tr...

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Often we’re asked about what are the best #WordPress #SEO plugins and #tools that we recommend. That’s because search engines are a major source of traffic for most websites on the internet. Optimizing your website for search engines can help you rank higher in search results and significantly grow your business. In this article, we will share the best #WordPress #SEO plugins and tools that you should use. Some of these tools offer similar functionalities, so we will also highlight which ones are the best for specific use-cases. 1. All in One #SEO for #WordPress (AIOSEO) All in One #SEO for #WordPress (AIOSEO) is the best #WordPress #SEO plugin on the market. Used by over 2+ million users, it is the most comprehensive #SEO toolkit that helps you improve search rankings without learning any complicated #SEO jargon. It comes with the easiest setup wizard that automatically helps you choose the best #SEO settings for your business. AIOSEO shows you Tru#SEO on-page analysis with an actionable checklist to optimize your posts and pages. The on-page #SEO checklist includes a smart meta tag generator where you can use dynamic values (current year, month, day, custom fields, author info, and much more) in your #SEO title and descriptions. This means you don’t need to update a post just to change #SEO titles. 2. SEMRush SEMRush is the best overall #SEO tool on the market. Used by professional #SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of #tools to grow your traffic. You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them. SEMRush #SEO Writing Assistant #tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with #WordPress, and this will help you write more #SEO friendly content. 3. Google Search Console Google Search Console is a free #tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results. It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors. Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas. 4. Yoast #SEO Yoast #SEO is a popular #WordPress #SEO plugin that allows you to optimize your #WordPress website for search engines. It lets you easily add #SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles. Yoast #SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your #SEO data if you have been using another #SEO plugin. 5. Google Keyword Planner Google Keyword Planner tool helps you generate your own keyword ideas from Google itself. No one on the planet has more insights into what people are searching for than the search giant Google. This free #tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns. It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level. As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.

Social Media can be scary. It seems every other day there's another company under scrutiny for poor #marketing. At the same time, not utilizing the potential for returns that Social Media offers can be to the great detriment of your #marketing campaign. There's no need to fret-- it's easier than you may think.

First, develop a vetting process. When posts are created, make sure they are checked twice by another party to ensure they're both quality and appropriate for your #brand. Make sure, however, that this vetting process does not impede fast and efficient #marketing, as this can damage #ROI.

Second, don't be afraid to set yourself apart, but stay professional. Standing out among many other #brands is helpful and powerful in #marketing, especially in the current day. It is important not to set yourself apart in the wrong ways, however, as this could damage your #brand. If you're not sure, play it safe, but remember to take risks.

These two rules, while simple, are the essentials for staying safe- and growing- on Social Media. Getting second opinions by a diverse range of thoughts is always helpful, and can save-- and bolster-- your #marketing #campaign.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

The #market is huge, and you certainly can't hope to cover all of it just starting out-- many fortune 500 companies still don't have all #markets covered, so you need to position yourself within the #market properly to ensure significant #ROI. To position your #brand properly, you need to take into account three aspects: Audience, #brand offerings, and competitors.

You need to know what your #brand offers. Are you a high-quality #brand focused on luxury goods, or are you a more budget #brand focused on bringing high value to consumers? Through this, you will find what circles to land in, and what audience you're looking for.

You need to understand your audience, what platforms they use, and how they interact with the #brands they choose to follow. Through this, you know what venues to reach out through, how to appeal to them, and more.

Finally, you need to look for competitors. How many competitors are there in your #market circle? How can you stand tall among them? Find out, and you'll know where to place yourself, whether around them, away, or right next to.

#Aleph Technologies is a premier IT #training and staffing group with state of the art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Make no mistake: running a website is hard.

The good news is that WordPress maintenance servicescan take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here is a list of the best WordPress maintenance and management services.

#1 – WP Buffs — The Best For Site Security

WP Buffs is a top maintenance service for those that want full confidence in their site’s.security

When users purchase the service, they’ll be able to use the iThemes Security plugin—considered to be one of the best security plugins available. Users also have the option to back up their entire sitewith WP Buffs and store it in the cloud for extra peace of mind.

#2 – GoWP — The Best For Agencies

GoWP is an ideal WordPress maintenance service for agencies and web developers. Whether you want to expand your team or outsource more of your services, GoWP can completely support you.

It positions itself as a white-label service, which allows an agency to layer its own branding and SOPson top of the maintenance services GoWP provides.

#3 – FixRunner — The Best For Tech Support

FixRunner is a great choice for dedicated tech support.

The service features monthly support time from two hours to four hours—this does depend on the plan you opt for—and additional help is available if you need it.

You’ll be able to use this support time to make all sorts of tweaks to a site, including full debugs, performance improvements, and more.

#4 – Valet — The Best For Ecommerce Store Owners

Valet should be a top pick for those that run ecommerce stores.

It’s a comprehensive service that provides manual updates and includes uptime monitoring, security scanning, and full examinations of checkout workflows, all of which help ensure everything is running smoothly for your customers.

#5 – SiteCare — The Best For Performance Optimization

SiteCare is the best option for site performance optimization. If you want a service that will optimize a site so it loads as quickly as possible, this is your top choice.

SiteCare gets to work by first looking at aspects of a site that could be causing it to slow down. This can be due to anything from poorly optimized images to faulty plugins or a web host’s quality.

For more information, visit www.thedigitalmarketinginstitute.org

#SEO and #SEM. What are they? You see required job applications on websites #certifications people's bios. What is it? 

Well, have you ever wondered how websites like #Google #Yahoo or #Bing seemingly pull websites and #brands out of nowhere? Well in essence that's search engine #marketing. Now, you may be wondering how do I get in on that? 

Well, the answer is a little more complicated than you may think. But #search #engine #marketing itself doesn't have to be. It's all about the venue you use in order to achieve it for yourself. How complicated you want to get and the nitty-gritty? 

So even though the technology may be complicated it doesn't have to be for you. The most important aspect of search engine #marketing is making sure that you have the correct foundational knowledge you need to be successful in #search #engine #marketing. 

So, What's your next step?

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

When #marketing, it may seem obvious to avoid, and what to go for. However, this isn't always obvious, and you may find yourself in a bind when you have to limit your #marketing for past statements. This is known as Slash and Burn #marketing, and similarly to its use in economic contexts, it entails reacting to recent events or opinions, using humor, pandering, or more in a way that can limit future prospects or is not future-proof in one or more ways. #Reactive #marketing, when done poorly, can be considered Slash & Burn #Marketing.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Tips for #Content #Marketing

When it comes to #content #marketing, you'll be spending a lot of time making high-quality #content. So, you want to make sure that your efforts are in the right place. Here are three tips for #content #marketing.

Tip 1: Longer doesn't always mean better. One of the very common misconceptions about making #content is that longer just equals better. That’s not quite the case. Especially today, when pretty much everyone is overloaded with information, they don’t want a long youtube video to watch or a long blog post to read. Smaller bite-sized nuggets of information are far better.

Tip 2: Don't be afraid to experiment. When it comes to #content #marketing, one of the best things that can be done for #content #marketing is making your #content fresh and new. When people see content, it’s mostly a sea of samey posts and words, things they’ve seen everywhere else. If you make something really new and original, that’s going to leave an impact. They might even spread it to people they know.

Tip 3: Know your audience. For example, while #E-Mail #marketing is still very important, and useful, sometimes, with younger people, that may not work out so well. Youtube may be a better fit. Know your audience and tailor your #content to them.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Call recording software is a useful tool for businesses and individual users alike. From quality assurance to employee training, compliance, record-keeping, dispute resolution, and more, there are dozens of reasons why organizations can benefit from recording calls. But there are so many different call recording solutions on the market today. It can be a challenge to find one that fits into your workday. You don’t want to have to re-do everything just to record calls. #1 – Nextiva Review — The Best Call Recording for Massive Organizations In a large company, a lot of different people need to use call recording for a lot of different reasons. And Nextiva is the business calling solution built to handle the strain. Think of a huge customer service team—dozens of people need to touch the software, from the reps recording their calls to the customer service and HR managers who will use them to run quality assurance, employee evaluations, and training. With the Enterprise and Ultimate plans of Nextiva One (their voice and video service), you get unlimited recording of both calls and video conferences. Plus, both plans accommodate an unlimited number of users, so everyone can utilize the recording features and access (if you grant it) saved recordings. #2 – Ooma Office Pro Review — The Best Price for the Total Package A lot of the best call recording options available come as part of wider business phone solutions. When it comes to getting voice and video with all the features you’d need—including call recording—you can’t beat Ooma Office Pro. I usually save the pricing information for towards the end of these reviews, but here it’s lede: Ooma Office Pro is just $24.95/user per month. That sort of pricing for the feature set you get usually requires you to have 20 or more users. Ooma offers just one flat price, which makes it great for teams of any size to update their calling capabilities. #3 – RingCentral Review — The Best Archiving and Storage for Recordings Whether you’re using recordings for training, posterity, note-taking, or anything else, what good are they if you can’t access and store them easily? If you choose RingCentral Office for your team messaging, video conferencing, and phone system, you get generous call recording limits and an excellent dashboard for managing them. You get the full suite of communication tools, plus features like: ● Call whisper and barge ● Hot desking ● Real-time call analytics ● Open API ● Single sign-on ● Dozens of integrations #4 – Rev Call Recorder Review — The Best Call Recording App For iPhones Rev is best known for its online audio transcription and video captioning services. It’s trusted by more than 170,000 customers worldwide, across industries like marketing, legal, media, education, and more. But they also have an excellent iPhone app for recording calls. This is a simple and straightforward solution for call recording. It’s a viable option for both personal and business use cases. #5 – Talkdesk Review — The Best For Voice and Screen Recording Talkdesk is a modern cloud contact center solution. One of the main benefits of using this platform for business communication is the built-in call recording capabilities. With Talkdesk, you’ll gain deeper customer insights with encrypted screen and voice recordings. By synchronizing the playback of voice and screen recordings, you’ll have more context for evaluating customer interactions with your support team. This also makes it easier to ensure compliance and provide your agents with in-depth feedback on their performance. The software has a feature called Talkdesk Speech Analytics. The tool is perfect for analyzing calls based on customer sentiment, keywords, topics, and more. #6 – Cube ACR Review — The Best Call Recorder For Android Cube ACR is a smartphone app designed specifically for Android devices. It has 10+ million installs worldwide. In addition to cell phone calls, this simple tool makes it easy to automatically record calls

#Email #marketing might seem intimidating. After all, a lot of people don't even think it's worth it anymore, but it definitely is. There are plenty of people that still use #e-mail, even if it's not the chat messaging service that a lot of people used to use it as. So, how can you utilize it? Well, here are five tips to help you with your #e-mail #marketing. Have a strong subject line, but don't be pushy. You obviously want to grab readers and reel them in with a strong subject line, maybe with a cliffhanger or a sale, but you don't want to be pushy. Do not use all caps, and be careful when using exclamation points, it will seem spammy. When readers see all caps or a ton of exclamation points, it will immediately be flagged as spam in their heads, so be careful. Keep it short and sweet. People, don't have much time, and they won't want to spend ten minutes reading out a novel you wrote for your #email. It will save you time, and they're more likely to read all the #content if you keep it short and sweet. Keep it personal, but professional. Remember, you're talking with an individual. You want to make it seem like you're not just some homogenous entity that is reaching out to them. Keep it personal and friendly, but keep it professional. Don't forget the preheader. Remember in addition to the subject line, there is also a little bit of sample text that's there to show the readers a little snippet of what's in your #email, and you want to make sure that's up to snuff as well. You don't want the #email to have a nice subject line, and then just be nonsense, you want it to look nice. Finally, remember the rules for #content #marketing in general. All the rules that go along with regular #content #marketing apply to #e-mail #marketing as well. Remember, you're making #content for people to absorb, so make sure that it's informative, useful to them in some way, or otherwise interesting. Otherwise, what's the point? #Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/events https://www.aleph-technologies.com/courses https://www.aleph-technologies.com/trainers We guide you through your #Agile Transformation. Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

The #digital world is vast and filled to the brim with competition and opposing forces. You're a small fish, in a big, big pond. But that's okay. Especially when starting out, knowing your #market and growing a relationship with your audience can ensure your longevity and cement you in place, so that you can grow and evolve from that #market outward, soon standing out among the sea of different businesses. The key is to take it one step at a time, not becoming overwhelmed by size of the market.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master, Scaled #Agile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Hoy, me gustaría compartir los 4 mejores tips para #marketing en redes sociales.

Tip numero 1. Cree conexiones 

con personas, empresas y comunidades, esto para crear un puente hacia tu #marca desde el que los usuarios puedan encontrarte. De se a conocer, proporciona un puente para que los usuarios encuentren tu #marca.

Tip numero 2. Muéstrese de una forma profesional. Cree imágenes específicamente para la plataforma que está utilizando, como banners de perfil e imágenes y asegúrese de revisar las publicaciones que crea su equipo antes de que se publiquen.

Tip numero 3. Encuentre su audiencia. Adapte sus publicaciones, hashtags y presencia general en torno a la audiencia a la que desea . No desea que los alcances de su sitio web de solicitudes de empleo, sean a personas jubiladas. Lo que desea es crear una conexión comunitaria con la audiencia para que las publicaciones de su marca se difundan dentro de grupos.

Tip numero 4. Utilice las plataformas adecuadas. Es importante cubrir todas las bases, también es importante encontrar la plataforma que mejor se adapte a sus necesidades. Es importante hacer esto, porque no desea dedicar su esfuerzo a un sitio web o plataforma que no proporcionará buenos rendimientos. Vas a tener más suerte tratando de compartir consejos de hojas de cálculo en Linkedin que en Twitter.

Para obtener más consejos sobre #marketing en redes sociales, suscríbase a nuestro canal. Gracias.

Connect with John on LinkedIn:

https://www.linkedin.com/in/john-gil-4225581ba/

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Tip 1. Create connections. Create connections to people, businesses and communities, to create a bridge towards your #brand that users can find you from. Reach out, provide a bridge for users to find your #brand from.

Tip 2. Make it professional. Make images specifically for the platform you’re using, such as profile banners, and images, and make sure to vet posts that your team creates before they go live. 

Tip 3. Find your audience. Tailor your posts, hashtags, and general presence, around the audience that you want to #market to. You don’t want to #market your resume building website to retired workers, you want to create a community connection with the audience that you find so that the news of your #brand spreads within that group.

Tip 4. Utilize the right platforms. While it's important to cover all bases, it's also important to find the platform that fits the best right for you. It’s important to do this because you don’t want to be putting your effort into a website or platform that won’t be providing good returns. You're going to have more luck trying to share spreadsheet tips on Linkedin than you are going to on Twitter.

For more tips on Social Media #Marketing, please subscribe to our channel. 

 

Connect with Laurel on LinkedIn:

https://www.linkedin.com/in/laurel-buckley-7643961b2/

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

4 Tips for #SocialMedia #Marketing

1. Create connections. 

Create connections to people, businesses, and communities, to create a bridge towards your #brand that users can find you from. Reach out, provide a bridge for users to find  

2. Make it #Professional. 

Make images specifically for the platform you’re using, such as profile banners, and images, and make sure to vet posts that your team creates before they go live. 

3. Find your #Audience. 

Tailor your posts, hashtags, and general presence, around the #audience that you want to #market to. You don’t want to #market your resume-building #website to retired workers, you want to create a community connection with the #audience that you find so that the news of your #brand spreads within that group.

4. Utilize the right #platforms. 

While it's important to cover all bases, it's also important to find the #platform that fits the best right for you. It’s important to do this because you don’t want to be putting your effort into a website or #platform that won’t be providing good returns. You're going to have more luck trying to share spreadsheet tips on Linkedin than you are going to on Twitter

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUMMaster Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

#Emailmarketing might seem intimidating. After all, a lot of people don't even think it's worth it anymore, but it definitely is. There are plenty of people that still use #email, even if it's not the chat messaging service that a lot of people used to use it as. So, how can you utilize it? Well, here are five tips to help you with your #E-mail #marketing. 1. Have a Strong Subject Line, but don't be pushy. You obviously want to grab readers and reel them in with a strong subject line, maybe {you wanna has a }with a cliffhanger or a (promise for )sale, maybe you wanna has a cliffhanger or a promise for sale, but you don't want to be pushy. Do not use all caps, and be careful when using exclamation points, that will seem spammy. When people see all caps or a ton of exclamation points, it will immediately be flagged as spam in their heads, so be careful. 2. Keep it Short and Sweet. People, don't have much time, and they won't want to spend ten minutes reading out a novel you wrote for your #email. It will save you time, and they're more likely to read all the #content if you keep it short and sweet. 3. Keep it Personal, but Professional. Remember, you're talking with an individual. You want to make it seem like you're not just some homogenous entity that is reaching out to them. Keep it personal and friendly, but keep it professional. 4. Don't forget the preheader. Remember in addition to the subject line, there is also a little bit of sample text that's there to show the readers a little snippet of what's in your #email, and you want to make sure that's up to snuff as well. You don't want the #email to have a nice subject line, and then just be nonsense, you want it to look nice. 5. Rules for #Content #Marketing Finally, remember the rules for #content #marketing in general. All the rules that go along with regular #content #marketing apply to #e-mail #marketing as well. Remember, you're making #content for people to absorb, so make sure that it's informative, useful to them in some way, or otherwise interesting. Otherwise, what's the point? #Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/events https://www.aleph-technologies.com/courses https://www.aleph-technologies.com/trainers We guide you through your #Agile Transformation. Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #ag

Want more likes, followers, traffic to your e-comm site, and ROI on your digital marketing investment? Of course, you do! Everyone wants it but few are able to get it right.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here are the best digital marketing blogs that are a must read every week as a marketer.

1) Intercom

From sales, marketing, support, to product and design, engineering and professional growth, Intercom covers a broad range of topicsthat are interlinked with key digital marketing trendsand subjects.

2) Neil Patel

Perhaps a digital marketing expert and guru who doesn’t need an introduction. Neil Patel is the founder of several tools such as Kissmetrics, Quick Sprout, among others. His blog packs in his vast and versatile experience in one platform.

3) Hubspot

Whether it’s about launching a new product or writing a blog, e-commerce software or enhancing sales, Hubspot shares the most informative and practical ‘how-to’ blogs that help marketers learn the tricks of the trade.

4) Ahrefs

With useful insights and helpful content, Ahrefs is one of the best digital marketing blogs used by marketers the world over. The blog is known for publishing engaging studies compiled through a thorough study of data.

5) myHQ Digest

myHQ Digest is filled with new articles every week that can help marketers get updated with the latest trends and researched articles in the digital marketing space.

myHQ Digest has articles and blogs, both of research and journalistic experience, as well as listicles and resources.

For more information, visit www.thedigitalmarketing.org

When things change so fast like they do today, trying to keep up is overwhelming at best. How can you hope to keep up with the rapid social and technological change of today?                       

First off, fleshing out your #marketing team with a diverse range of people, thoughts, and ideas can not only bring fresh #perspectives but also experience from those possibly more in tune with the modern day's culture. This help keeps thing new and breathes constant life into a #marketing team that might otherwise stagnate.

You can also surround yourself in the here in now, in your own life, keeping up to date with what's popping up around the largest audiences. If your #market is smaller than keeping up to date in that specific #market is much easier than an entire populous. Know your audience.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUMMaster, Scaled #Agile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

¿Alguna vez te has preguntado de qué se trata ese pequeño candado en la esquina de la barra de navegación del sitio web que estás visitando?.

Se trata de un #certificado #SSL. Esto significa que el sitio web que está visitando está cifrando los datos que se transmiten desde y hacia él. Básicamente significa que el sitio web es seguro y que los piratas cibernéticos no pueden obtener o acceder a su información fácilmente.

En términos generales, ¿qué significa eso? ¿Debe estar en mi sitio web? 

¡Absolutamente!

Es muy importante que obtenga un "#Certificado #SSL" para su sitio web.

Si su sitio web no tiene #certificación #SSL, muchos navegadores como Google Chrome o Firefox pueden advertir de esto a los usuarios que visitan su sitio web.

Naturalmente, usted quiere que los usuarios se sientan seguros al compartir información en su sitio web o mientras realizan transacciones y dar su información personal.

Sus usuarios no quieren preocuparse de que alguien pueda robar su información personal.

Es por eso que necesita un sitio web seguro y protegido, para eso es ese pequeño candado.

Sea seguro y haga que sus clientes se sientan protegidos.

 

Para obtener más consejos sobre #SSL y otros trucos de #marketing #digital, suscríbase a nuestro canal.

Connect with John on LinkedIn:

https://www.linkedin.com/in/john-gil-4225581ba/

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

#Because #DigitalMarketing is so vast, there are a wide variety of problems that can occur. It's impossible to predict all of them, but there are several very common problems that many #marketers will encounter when #marketing #digitally.

1. #GeneratingTraffic as a newcomer feels like getting a rowboat and leaving the harbor, hoping you'll hit land at some point. It's going to be difficult to start #generatingtraffic, but once it starts, it's hard to stop. #Advertising programs, like #GoogleAds, can put your #brand out there, while consistent #SocialMedia activity can help create a forward-moving train of #content about your #brand. Pairing several different early-stage #DigitalMarketing methods together can really help get your roots down.

2. Consistent #Branding can be difficult to achieve when there are such a variety of #websites providing different ways of #marketing your #brand. To help build the identity of your #brand, though, it is important to aim for consistency. This can be with easily identifiable #brand colors, visual design, language, and more. This extends to #SocialMedia posts, #websitedesign, and #ads.

3. Cultural and Social Changes are huge hurdles when it comes to #marketing #digitally. Because the world is evolving so fast, and this is exemplified the best within the #digital space, it can be hard to keep up. Failing to keep up can lead to #marketing blunders that can potentially damage your #brand. To keep up, you need to consistently keep an eye on the culture and social changes of the #Digital world, and know when to play it safe, and when to play it risky.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUMMaster Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

When starting out, or establishing yourself, it's important to find a core audience. You may know already that your product is not going to appeal to everyone, so why #market it like you are? While keeping in mind possible future expansion, don't be afraid to #market your #brand specifically with your existing audience in mind. If you sell complicated, long-form board games, don't be afraid to crack a joke relating to that medium. #Market to attract, but keep in mind your core audience.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

#SAFe #Scaledagile #Kanban #Portfolio #Agile Epic Owners are responsible for coordinating portfolio Epics through the Portfolio Kanban system. They collaboratively define the epic, its Minimum Viable Product (MVP), and Lean business case, and when approved, facilitate implementation. Epic Owner works directly with the Agile Release Train (ART) and Solution Train stakeholders to define the Features and Capabilities that realize the value of approved Epics. They may also have some responsibility for supporting the initiative as it moves downstream through the Continuous Delivery Pipeline to Release on Demand. Details In SAFe, epics are the container for significant Solution development initiative. The expectation is that the substantial investment represented by the epic will generate a commensurate amount of economic value. Epic Owners are responsible for formulating and elaborating the epic and analyzing its cost and impact by collaborating closely with other groups in the portfolio. An Epic Owner can only be effective by collaborating closely with other groups. They help fill in the gaps that often occur when high-level initiatives descend from the top of the organization for implementation. By working closely with these key stakeholders, Epic Owners can create a realistic and compelling vision, appropriate economic priorities, and a consistent set of features and capabilities. The Epic Owner is responsible for guiding individual epics through the Portfolio Kanban system from identification through LPM approval. After the epic is approved, the Epic Owner works with Agile Teams to initiate the development activities necessary to realize the epic’s business outcome hypothesis. After the initiation, the Epic Owner may have some ongoing responsibilities for stewardship and follow-up. As the features and capabilities that define the epics are incorporated into the Solution, the Epic Owner returns to other duties or takes responsibility for other emerging epics. After development is safely underway, the ARTs have the responsibility for implementing the new epic into the solution. Typically, an Epic Owner works with the one or two epics at a time that falls within their area of expertise and current business mission. This video utilizes some parts of information from scaled agile website, for more details please visit www.scaledagileframework.com

With Google #Ads, you want to make sure you're using all of the techniques you can for catching and reeling in new users. However, for this to work, you need potential users to see your #ads first. Many think the only way to do this is by paying more, but this is not at all the case.

Effective google #ads #campaigns focus on three things: Keywords, Landing Pages, and Goals.

Keywords are the bread and butter of #Google #Ads. Just like a Google Search, when a user associates with certain words or phrases, your ad can appear to them. For example, if you have a service offering driving education for new drivers, your website may appear when a user searches driving education, or if you tune your keywords well enough if a user searches how to teach new drivers. Understanding how keywords work, and knowing how to utilize them, is an essential part of Google #Ads.

A Landing Page is the part of your website a user will first see upon clicking on your ad. This is very important for user retention, as once you've caught a user, you want to reel them in, maybe with special offers or an eye-catching and inviting visual design. The page should have all the relevant information they need to know to decide if they should explore further.

Goals are important for you to set for yourself before you begin a Google #Ads campaign. This can help you evaluate the possible returns-- positive or negative-- before you begin the #campaign. If the returns can offer significant revenue, then set your goals and go forward. If the returns have a possibility of significant revenue, but the cost of a less successful #campaign is too great, it's time to go back to the drawing board.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master, Scaled #Agile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education.

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Have you ever quickly pulled up the name of a #business near you to get directions? You probably saw the opening and closing times, customer reviews, maybe a menu if it was a restaurant, frequent questions and answers, and more. This is a powerful part of #marketing your #business, especially if you're a physical store that people visit. Having individuals see your #business, how other people react to it, as well as plenty of information, allows them to make an informed decision on visiting.

On top of this, #marketing to your area, as a physical #business, is very important. People enjoy a sense of community, and not only showing, but exemplifying, your place in that community, can make people feel more comfortable with your #business. Examples of this might be sales in response to local events, or #marketing to match the attitude of the local area. It all depends on who your audience is, and the community around you.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Social Media can be scary. It seems every other day there's another company under scrutiny for poor #marketing. At the same time, not utilizing the potential for returns that Social Media offers can be to the great detriment of your #marketing #campaign. There's no need to fret-- it's easier than you may think.

First, develop a vetting process. When posts are created, make sure they are checked twice by another party to ensure they're both quality and appropriate for your #brand. Make sure, however, that this vetting process does not impede fast and efficient #marketing, as this can damage #ROI.

Second, don't be afraid to set yourself apart, but stay professional. Standing out among many other #brands is helpful and powerful in #marketing, especially in the current day. It is important not to set yourself apart in the wrong ways, however, as this could damage your #brand. If you're not sure, play it safe, but remember to take risks.

These two rules, while simple, are the essentials for staying safe- and growing- on Social Media. Getting second opinions by a diverse range of thoughts is always helpful, and can save-- and bolster-- your #marketing #campaign.

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Haben Sie sich jemals gefragt, worum es bei diesem kleinen Schloss in der Ecke der Website, die Sie besuchen, geht? Das ist ein #SSL-Zertifikat. Dies bedeutet, dass die Website, die Daten verschlüsselt, die von und zu ihr übertragen werden. Dies bedeutet im Grunde, dass die Website sicher ist, sodass Ihre Informationen von anderen nicht erhalten werden können.

Was bedeutet das für mich? Sollte ich es auf meiner Website haben? Absolut!

Es ist unglaublich wichtig, dass Sie ein "#SSL-Zertifikat" für Ihre Website erhalten. 

Wenn Ihre Website nicht #SSL-zertifiziert ist, warnen viele Browser wie Google Chrome oder Firefox möglicherweise vor Ihrer Website.

Natürlich möchten Sie, dass sich Ihre Nutzer sicher fühlen. So sicher, dass sie möglicherweise Transaktionen und persönliche Informationen bereitstellen, damit diese die erforderlichen Aktionen ausführen können.  

Nutzer möchten sich sicher fühlen, wenn sie Informationen auf Ihrer Website teilen und sich keine Sorgen machen, dass jemand ihre persönlichen Daten stiehlt.

Aus diesem Grund benötigen Sie eine sichere Website, dafür ist dieses kleine Schloss gedacht.

Bieten sie ihren Nutzern SICHERHEIT und sorgen Sie dafür, dass sich Ihre Kunden sicher fühlen.

 

Für weitere Tipps zu #SSL und anderen #Digitalen #Marketing-Hacks abonnieren Sie unseren Kanal.

Connect with Viviane Schickle on LinkedIn:

https://www.linkedin.com/in/viviane-schickle-b66905141/

#Aleph Technologies is a premier IT #training and staffing group with state of the art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master, Scaled #Agile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Вы когда нибудь задумывались что означает тот маленький замок в углу сайта который вы посещаете? Это называется ССЛ Сертификат. Он означает что сайт который вы посещаете безопасен и шифрует информацию которую он передает, что позволяет вам обезопасится от людей, которые могут использовать эту информацию в не самых лучших целях.

Простыми словами - что оно мне дает?

Нужен ли он на моем сайте? Конечно. 

Это очень важно чтобы ССЛ сертификат был на вашем сайте.

Многие браузеры, Гугл и Файрфокс особенно, не дадут открыть ваш сайт если у вас нет этого сертификата. И посетителям конечно же хочется чувствовать себя в безопасности. Особенно это важно для того чтобы люди могли без опаски делать транзакции, оставлять персональную информацию.

Посетители не хотят волноваться что кто то может украсть их детали.

 Поэтому вам и нужно защитить ваш вебсайт, и сделать так, чтобы посетители чувствовали себя безопасно, именно для этого и нужен этот маленький замок

Подписывайтесь ля дополнительных советов по ССЛ и интернет маркетингу!

Connect with Andri Orfani on LinkedIn:

https://www.linkedin.com/in/andrii-orfani-4553b71b9/

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Scrum Artefakte Scrum se artefakte verteenwoordig werk of waarde. Dit is ontwerp om die deursigtigheid van sleutelinligting te maksimeer. Dus, elkeen wat hulle ondersoek, het dieselfde basis vir aanpassing. Elke artefak bevat 'n verbintenis om te verseker dat dit inligting verskaf wat deursigtigheid en fokus verhoog waarteen vordering gemeet kan word: ● Vir die Produkagterstand is dit die Produk Doelwit ● Vir die Sprint-agterstand is dit die Sprint-doelwit ● Vir die Inkrement is dit die Definisie van Gedaan Hierdie verbintenisse bestaan om empirisme en die Scrum-waardes vir die Scrum-span en hul belanghebbendes te versterk. Produkagterstand Die produkagterstand is 'n opkomende, geordende lys van wat nodig is om die produk te verbeter. Dit is die enigste bron van werk wat die Scrum-span onderneem. Produkagterstande wat deur die Scrum-span binne een sprint gedoen kan word, word geag as gereed vir keuring tydens 'n Sprintbeplanningsgeleentheid. Hulle verkry gewoonlik hierdie mate van deursigtigheid nadat hulle aktiwiteite verfyn het. Verbintenis: Produk Doelwit Die Produkdoelwit beskryf 'n toekomstige toestand van die produk wat kan dien as 'n teiken waarteen die Scrum-span kan beplan. Die Produkdoelwit is in die Produkagterstand. Die res van die Produkagterstand kom na vore om te definieer wat die Produkdoelwit sal bereik. Sprint-agterstand Die Sprint-agterstand is saamgestel uit die Sprint-doelwit (waarom), die reeks produkagterstand-items wat vir die Sprint gekies is (wat), asook 'n plan vir die lewering van die toename (hoe). Die Sprint-agterstand is 'n plan deur en vir die ontwikkelaars. Die Sprint Doelwit is die enkele doewitl vir die Sprint. Alhoewel die Sprint-doelwit 'n verbintenis deur die ontwikkelaars is, bied dit buigsaamheid in terme van die presiese werk wat nodig is om dit te bereik. Die Sprint-doelwit skep ook samehang en fokus, wat die Scrum-span aanmoedig om saam te werk eerder as aan afsonderlike inisiatiewe. Die Sprint-doelwit word tydens die Sprint Beplanning-byeenkoms geskep en dan by die Sprint-agterstand gevoeg. Inkrement 'n Inkriment is 'n konkrete stap na die produkdoelwit. Elke inkrement is 'n toevoeging tot alle vorige inkremente en is deeglik geverifieer en verseker dat alle inkremente saamwerk. Om waarde te kan lewer, moet die Inkrement bruikbaar wees. Werk kan slegs as deel van 'n toename beskou word, waneer dit aan die Definisie van Gedaan voldoen. Verbintenis: Definisie van Gedaan Die definisie van gedaan is 'n formele beskrywing van die toestand van die inkrement wanneer dit voldoen aan die kwaliteitsmaatreëls wat vir die produk benodig word. Die oomblik dat 'n Produkagterstand-item aan die Definisie van Gedaan voldoen, lei dit tot 'n Inkrement. Daar word van die ontwikkelaars verwag om aan die Definisie van Gedaan te voldoen. Eindnota Scrum is gratis en word in hierdie gids aangebied. Die Scrum-raamwerk, soos hier uiteengesit, is onveranderlik. Alhoewel dit moontlik is om slegs dele van Scrum te implementeer, is die resultaat nie Scrum nie. Scrum bestaan slegs in sy geheel en funksioneer goed as 'n houer vir ander tegnieke, metodologieë en praktyke. Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/ev... https://www.aleph-technologies.com/co... https://www.aleph-technologies.com/tr... We guide you through your #Agile Transformation. Reap the benefits of Aleph Technologies’ expertise

As Google gets better at interpreting language and search intent, can we finally take it easy on #keywords? Not really. #Keywords remain important indicators of how people use search. Even though we no longer need to go after the exact keywords, an analysis of keywords offers ideas for content that’s relevant to searchers and shows gaps that your content could fill. 1. #Keyword Surfer If you want a fully immersive keyword research experience, then consider adding the #Keyword Surfer Chrome extension. It hijacks each of your Google searches by displaying #keyword statistics in the search bar. It also adds a side panel to the search result page, providing the top 10 keywords similar to the current query. 2. Google Keyword Planner #Keyword Planner is a perfect balance of sophistication and simplicity. On the one hand, it’s a Google #SEO tool so it accesses one of the biggest and the most reliable keyword databases. On the other hand, it doesn’t allow for much research customization and discloses only the most basic of keyword quality metrics. Enter a few seed keywords and get a list of semantically similar #keyword suggestions, complete with metrics like monthly search volume, competition, and bid ranges. There are likely to be thousands of results. You can use the sorting and filtering options to narrow them down. Most notably, you can exclude negative #keywords – you won’t see the results for searches that include those words. 3. QuestionDB Another question-oriented #keyword finder, QuestionDB pulls a #keyword list from a database of over 48 million questions asked on Reddit. When people post to Reddit, they ask questions that are not readily answered by Google. That’s your opening to create a unique piece of expert content. You can even add it to the topic’s Reddit thread once it’s ready.Sometimes this tool returns nothing useful, but other times it can be fascinating. 4. Rank Tracker Unlike most other #SEO tools on this list, Rank Tracker is a collection of nine research methods. Those approaches can be broadly sorted into two distinct categories – spying on your competitors and playing with keyword semantics. Rank Tracker finds the highest-ranking keywords for a competitor and exposes the #keyword gaps on your site. As for semantic research, enter a keyword and get a list of related searches, related questions, and autocomplete suggestions. #Keywords collected this way are a gold mine for content makers because many of them already sound like article titles. In addition, Rank Tracker integrates with Google’s #SEO tools, including analytics, #keyword planner, and search console, so you can see detailed quality metrics, like organic search volume and keyword difficulty. 5. Google Trends Using Google Trends is not as much about discovering the best keywords as it is about prioritizing your content ideas. It shows keyword popularity over time and across geographic locations. You can plot and compare several keywords on the same graph. 6. Google Search Console Google Search Console lets you discover opportunities for those #keywords already used on your website. Google Search Сonsole provides a list of #keywords that your site ranks for, including SERP positions and click-through rates. The trick is that each SERP position has a widely accepted CTR benchmark. For example, a keyword in the first position should expect to have a CTR of about 30%. Each consecutive position drops an average of 5%, and the last four positions on the first page of SERP get a CTR of about 3%. 7. Answer The Public Searchers are increasingly confident in using natural language when forming queries because search engines are getting smarter and delivering the results searchers seek. More highly specific, question-like searches are being asked and Google is delivering more featured Q&A snippets at the top of results.

#Lean-Agile #Leadership #SAFe #Scaledagile The Lean-Agile Leadership competency describes how Lean-Agile Leaders drive and sustain organizational change and operational excellence by empowering individuals and teams to reach their highest potential. They do this through leading by example; learning and modeling SAFe’s Lean-Agile mindset, values, principles, and practices; and leading the change to a new way of working. It is one of the seven core competencies of the Lean Enterprise, each of which is essential to achieving Business Agility. Each core competency is supported by a specific assessment, which enables the enterprise to assess their proficiency. Why Lean-Agile Leaders? An organization’s managers, executives, and other leaders are responsible for the adoption, success, and ongoing improvement of Lean-Agile development and the competencies that lead to business agility. Only they have the authority to change and continuously improve the systems that govern how work is performed. Moreover, only these leaders can create an environment that encourages high-performing Agile teams to flourish and produce value. Leaders, therefore, must internalize and model leaner ways of thinking and operating so that team members will learn from their example, coaching, and encouragement. Becoming a Lean enterprise is neither simple nor easy. As described below, business agility requires a new approach to leadership. It starts with leaders exemplifying behaviors that will inspire and motivate the organization to pursue a better way of working. They set the example by coaching, empowering, and engaging individuals and teams to reach their highest potential through Lean and Agile principles and practices. In short, knowledge alone won’t be enough. Lean-Agile leaders must do more than simply support the transformation: they must actively lead the change, participating in and guiding the activities necessary to understand and continuously optimize the flow of value through the enterprise. Lean-Agile leaders: ● Organize and reorganize around value ● Identify queues and excess Work in Process (WIP) ● Continually focus on eliminating waste and delays ● Eliminate demotivating policies and procedures ● Inspire and motivate others ● Create a culture of relentless improvement ● Provide the space for teams to innovate By helping leaders develop along three distinct dimensions, organizations can establish lean-agile leadership as a core competency. These dimensions are: 1. Leading by Example – Leaders gain earned authority by modeling the desired behaviors for others to follow, inspiring them to incorporate the leader’s example into their own personal development journey. 2. Mindset and Principles – By embedding the Lean-Agile way of working in their beliefs, decisions, responses, and actions, leaders model the expected norm throughout the organization. 3. Leading Change – Leaders lead (rather than simply support) the transformation by creating the environment, preparing the people, and providing the necessary resources to realize the desired outcomes. This video utilizes some parts of information from scaled agile website, for more details please visit www.scaledagileframework.com

#Content-#Marketing mag einigen kompliziert oder einschüchternd erscheinen, aber in Wirklichkeit brauchen Sie nur ein wenig Zeit, Mühe und Kreativität, und Sie werden feststellen, dass Sie in kurzer Zeit qualitativ hochwertige Inhalte erstellen.

Warum also #Content erstellen? Nun, wenn es um die Moderne geht, stehen den Verbrauchern so viele verschiedene Möglichkeiten zur Auswahl, dass die Kunden das Bedürfnis haben, so gut wie möglich informiert zu sein, damit sie eine Entscheidung treffen können.

In diesem Sinne können Sie durch das Erstellen von Inhalten, die Ihre Kunden informieren, nicht nur Traffic auf Ihre Marke bringen, sondern auch die Verbraucher mit mehr Wissen und Kontext darüber, was sie wollen, voranbringen.

Für weitere Tipps zum Content Marketing abonnieren Sie bitte unseren Kanal. 

https://thedigitalmarketinginstitute.org/

https://www.facebook.com/

https://linkedin.com/

Connect with Viviane Schickle on LinkedIn:

https://www.linkedin.com/in/viviane-schickle-b66905141/

#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM #Master Scaled #Agile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment