Explore every episode of the podcast Ahead of the Curve with Coco Mocoe
| Title | Pub. Date | Duration | |
|---|---|---|---|
| What I Watched: "Pop Star Academy" (KATSEYE) Documentary + "Blink Twice" Psychological Thriller | 02 Sep 2024 | 00:29:40 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com SPOILERS AHEAD! In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum. If you loved “America’s Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or any Jordan Peele movie, then you will love “Blink Twice” by Zoe Kravitz. Reference Links: “Blink Twice” Trailer on YouTube “How to join a K-Pop Girl Group” WikiHow Karina from AESPA apologizes for relationship (CNN) 35 Rules Old Hollywood Stars Had to Follow (Harpers Bazaar) Let’s get to 200 reviews on Apple Podcasts and 1,000 reviews on Spotify! TIME STAMPS: 0:00 - Introduction 2:20 - Pop Star Academy Recap 2:49 - What is a k-pop trainee 5:05 - Pressure for idols to avoid scandals* 7:50 - Comparing strict rules to early Hollywood rules 10:00 - Burial training process 14:00 - When Abby got cut 14:48 - When a girl got cut for social media 17:31 - Ethics of the “dream academy” being a surprise survival show 19:15 - Lexie quitting 23:22 - Filming the girl’s therapy session 24:15 - Why didn’t the show focus on the final members of KATSEYE 26:54 - Why the co-founder of HYBE doesn’t meet the trainees in person PAID COCONUTS: EXTENDED EPISODE 29:40 - Final thoughts on “Pop Star Academy” Documentary 30:40 - (Prediction) Katseye will open for Olivia Rodrigo* 32:27 - KATSEYE genius promotion roll-out* 34:50 - “Blink Twice” Analysis 36:34 - “Blink Twice” Recap (Spoiler Alert) 37:00 - Channing Tatum deserves an Oscar 39:40 - Why they wear all white on the island 41:30 - The “snake venom” truth serum 42:45 - The desire to be seen 43:34 - White bowtie on dresses 44:37 - What Stacy’s character represented 45:34 - What did Lucas represent? 46:55 - What did the indigenous workers represent? 47:53 - What the bodyguard represents 49:18 - Plot holes in movie Email: cocomocoe@gmail.com Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Follow the “Middle Row” playlist on Spotify for new music each week: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9 “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: cocomocoe.substack.com #KATSEYE #PopStarAcademy #BlinkTwice #MovieReview | |||
| "Why more choice is a bad thing": The Paradox of Choice in Marketing | 26 Aug 2024 | 00:23:57 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Hi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product. This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some love: We will be discussing the power of repetition when it comes to brands like In-N-Out, Head & Shoulders, McDonalds and more. Then for the paid portion of the podcast, we will be applying these findings to the growth trajectory of some of the most viral creators on TikTok & one up-and-coming music artist. One of my favorite Substacks this month, Toni Bravo (The Delicate Decade): https://tonibravo.substack.com/ Thank you for leaving a review of the podcast on Apple and Spotify! (My goal for Apple reviews is to get 500 by the end of the year and we are currently at 134) Email: cocomocoe@gmail.com Follow Coco Mocoe on socials for daily marketing & pop culture content: Time Stamps: 0:00 - Introduction 2:42 - “Why too much choice is a bad thing” episode on Nudge podcast 3:21 - The “Head & Shoulders” Study & The paradox of choice 8:56 - Why algorithms reward repetition 10:36 - When to experiment vs when to repeat as a creator online 12:45 - Crumbl Cookie Marketing Example 14:15 - The McDonalds Study 16:00 - Chasing trends as a creator 17:20 - “Blue Ocean Strategy” in Marketing 20:45 - “Branding is just repetition” 23:57 - PAID SEGMENT Creators Who Used The Paradox of Choice Theory to Build a Cult-Like Following 24:33 - Toni Bravo: Beauty Influencer 27:15 - Jools “Very Demure” Lebron 29:00 - How to stand out from the rest of your niche as a creator 31:15 - Logan M “Cucumber Salad” TikTok Chef 33:48 - Keith Lee on TikTok 36:09 - The “Hollywood Hair Theory” 37:44. - “The Dare” & the power of branding 39:22 - Concluding Thoughts Thank you for listening! To become a paid member and get access to every extended episode of the podcast, subscribe to the official substack for $9-a-month (cocomocoe.substack.com) Do you prefer pop culture episodes or marketing episodes? Let me know in the reviews. Leave a comment below of a creator, brand or artist who has used the power of repetition to go viral and build a cult-like following: #Marketing #TikTok #MusicIndustry | |||
| The 5-Year Cycle in Marketing: "Is TikTok's Expiration Date Near?" | 24 Jun 2024 | 00:18:32 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Would TikTok be as big as it is today if it wasn’t for the death of Vine? We talk about this and more in the comeback episode of “Ahead of the Curve with Coco Mocoe” You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday… | |||
| Taking a break. Follow me on YouTube ❤️ | 26 Mar 2024 | 00:20:38 | |
This is not goodbye, but see you later ❤️ This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene. The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops. TAP HERE TO FOLLOW THE SPOTIFY PLAYLIST 💚 Join the #AheadOfTheCurve discord here Watch the #ShareYourScreen podcast with me and Nicky Reardon on YouTube here Email: cocomocoe@gmail.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| TikTok Ban 2024: Why it feels real this time & what will happen to creators | 14 Mar 2024 | 00:36:50 | |
Subscribe to Coco's YouTube channel 📺 Follow Coco Mocoe on social media: Join the Discord here: https://discord.gg/PjJuA7JehE Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978 Email: cocomocoe@whalartalent.com CNN: "House passes bill that could lead to US ban of TikTok" #TikTokBan #Marketing This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| "Why trends go viral": What I learned from "The Tipping Point" by Malcolm Gladwell | 05 Mar 2024 | 00:26:07 | |
Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond. In this episode, we discuss 3 of my major takeaways after reading the book:
Let me know in the reviews what book I should read next as part of our new marketing book club! I will dedicate a new episode of this podcast anytime I finish reading an interesting book that I think you will enjoy. Get "The Tipping Point" by Malcolm Gladwell using my Amazon link here: https://amzn.to/3V44WHj Subscribe to Coco's YouTube channel 📺 Follow Coco Mocoe on social media: Join the Discord here: https://discord.gg/PjJuA7JehE Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Creator Advice: "How to get out of a shadowban on TikTok" | 28 Feb 2024 | 00:38:26 | |
Subscribe to Coco's YouTube channel 📺 Follow Coco Mocoe on social media: Join the Discord here: https://discord.gg/PjJuA7JehE Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Today we are talking about how to break out of a shadowban on TikTok, how to find a new niche when feeling stale about your content and what is changing about TikTok's algorithm (Reesa Teesa's 10 minute series takes over!) You can listen to my episode about the success of Reesa Teesa and her "Who the F Did I Marry?" series here Email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Billie Eilish vs. TikTokers + “Who the F Did I Marry?” Series Changes TikTok Algorithm Forever | 20 Feb 2024 | 00:36:48 | |
Reesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long since a new creator has reminded me of the magic of this app. Reesa is not following trends or viral hooks. Instead she is using the 10-minute feature and with UMG pulling their music off the app, I wouldn't be surprised if the algorithm is seeking out longer storytellers, like Reesa, to push out instead of trending audios. "The Tipping Point" by Malcolm Gladwell: https://amzn.to/3UN5D7L In this episode, I also discuss Billie Eilish vs. TikTokers at the "People's Choice Awards" and why I...kind of agreed with her? Let me know your thoughts in the reviews! Join the #AheadOfTheCurve discord: https://discord.gg/W7rdag5AkE Subscribe to Coco Mocoe's YouTube here Email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| How women took over the NFL: From Taylor Swift to Alix Earle | 13 Feb 2024 | 00:32:59 | |
Join the #AheadOfTheCurve Discord: https://discord.gg/uUkRh4qfAU Follow Coco Mocoe on social media @cocomocoe For business inquiries, email: cocomocoe@whalartalent.com Summary of Episode: The first Super Bowl was hosted in 1967 and the average cost of a commercial was between $35.000 and $40,000 according to Sportico. This year more than ever, the NFL had their eyes set on a female audience. This came with the addition of player’s girlfriends in the stands like Alix Earle, Taylor Swift and Hailee Seinfield. Alix Earle was even a presenter at the NFL Honors ceremony in Vegas a few days ahead of the superbowl and her boyfriend is Miami Dolphin’s wide receiver Braxton Berrios. While in Vegas this week, there was chatter that the NFL expected this to be the most watched Super Bowl in history. Thanks to the female fans tuning in for a look at Taylor Swift. And boy was there a show! She had Blake Lively, Ice Spice and Lana Del Rey in her box and there was even betting sites that had entire bets based around how many times the camera would pan to her during the game. There was also a 49’ers wife who made headlines, Krysten You-Sh-Check. Wife of full back Kyle You-Sh-Check. She went viral online for creating custom pieces to wear to games in support of Kyle. In fact, she was propositioned by Brittany Mahomes to create a look for her and she sent Brittany a jacket for Taylor Swift, as well. Stressing that it was no pressure. If Taylor wanted to wear it then great. Taylor showed up to one of the Kansas City play-off games in the jacket and the story went viral. Because of the exposure from this moment, she turned this into a licensing deal with the NFL (according to USA Today). She inked the first women-led licensing deal with the NFL which means she can sell merch using their team logos. She told Today that this has been in the works for years but the exposure of Taylor Swift wearing one of her creations catapulted her. A puffer vest that she is auctioning for the National Breast Cancer Foundation currently has a bid of $52,000+. This also leads us to the shift towards female-focused advertising at the super bowl this year. It typically caters to men or tows an even line. But this year, they knew the Swift fans were watching. The first commercial to hit the screen was for the upcoming Wicked movie featuring Ariana Grande. I could be mistaken but you don’t often see movie trailers as commercials at the Superbowl. Especially one for a movie coming out almost a year later and one that is a musical adaptation with two female leads. This was also the first year that two beauty brands went toe-to-toe. E.l.f.and NYX. Both very different commercials. I am fascinated at Elf’s aggressive approach to marketing the last year or so. They had a superbowl spot last year with Jennifer Coolidge. They built a world in Roblox and were all over the new Mean Girls movie. In a way that was off-putting, in my opinion. I love elf but it was the first time I felt an adverse reaction to them. Their commercial featured a Judge Judy bit. The NYX commercial was simpler and featured Cardi B. It was to promote their duck lips plumper. At the end, it showed a QR code and the longer commercial was much more NSFW. I actually liked the ad. It felt like a secret treat for those who got to the QR code quick enough. Another commercial that I loved was with Beyonce for Verizon. At the end of it, she hinted at new music. A few moments later, she dropped two new country singles, "Texas Hold 'Em" and "16 Carraiges". There is a rise of “off-camera” experiences when it comes to the best superbowl ads. People know that other’s are watching the superbowl on their phones Thank you for reviewing the podcast and sharing it with a friend! Tune in every Monday for a pop culture and marketing deep dive. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| TikTok vs. UMG, Taylor Swift at the Grammy's | 05 Feb 2024 | 00:36:11 | |
Join the #AheadOfTheCurve discord here: https://discord.gg/QUx2h72q Thank you for reviewing the podcast! Today's episode of "Ahead of the Curve with Coco Mocoe" is about the Grammy's 2024 award ceremony where Taylor Swift won big! Some of the most talked about moments of the night include; Olivia Rodrigo and Taylor Swift rooting each other on, Lana Del Rey joining Taylor Swift on stage, Victoria Monet wins for "Best New Artist" of the year and more! We also cover the biggest tech story of the week which was that Universal Music Group pulled all of their artists from the TikTok music library; which includes, Ariana Grande, Taylor Swift, Miley Cyrus, Lana Del Rey, SZA and more. What does this mean for the future of the music industry and how new artists are discovered on social media? Listen to the latest episode of #ShareYourScreen with Sulinna Ong from Spotify here: https://open.spotify.com/episode/2znWBVShVCGJY93yTjHkFJ?si=loBTe87iQFiSuKukhl3hCA Cody Fry's interview with Rolling Stones about his music being pulled off TikTok by UMG: https://www.rollingstone.com/music/music-features/cody-fry-universal-music-tiktok-fight-1234959520/ For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| The TMZ Interview (ft. Wyld Young) | 29 Jan 2024 | 00:51:22 | |
Today we are talking to TMZ journalist, Wyld Young, about how they break the biggest stories in entertainment news, the biggest Grammy's controversies, the Nicki Minaj & Meg thee Stallion beef and more. Follow Wyld Young on socials: Listen to the TMZ Verified podcast here: https://podcasts.apple.com/us/podcast/tmz-verified/id1614545941 Thank you for watching, rating and subscribing to the podcast ❤️ Follow Coco Mocoe on TikTok and Instagram: instagram.com/cocomocoe EMAIL: TAGS: grammys tmz entertainment news megan thee stallion hiss nicki minaj big foot the weeknd will smith interview celebrity news tmz sza lana del rey best new artist album of the year This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Creator Advice: "Your fear of getting hate is stopping you from going viral" | 22 Jan 2024 | 00:38:15 | |
Want to be an influencer or creator in 2024? Want to make TikTok or YouTube your full-time job? Well...get ready for lots of hate! Unfortunately it is part of the job. But that doesn't mean it should stop you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| "Love Island USA" Reunion: Everything They Got Wrong + the Blake Lively "It Ends With Us" Fiasco Got Worse | 20 Aug 2024 | 00:24:36 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Welcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly. For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic: https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius Plus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten? Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek! Time Stamps: 0:00 - Introduction 1:39 - Love Island USA Reunion 4:00 - How they should’ve formatted the reunion 6:50 - Liv is the leader of the cast 8:25 - The firepit convo where they voted out Andrea 9:50 - JaNa talks about unaired topics from reunion 10:23 - Aaron vs Kaylor Drama at Reunion 14:20 - Miguel & Leah vs Rob 16:24 - Kendall & Nicole Clip 18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions 24:36 - Blake Lively Situation Got Even Worse 26:30 - Colleen Hoover’s problem 28:00 - Where Justin Baldoni went wrong 30:40 - Why Blake Lively will struggle to repair her reputation 32:51 - Was this Blake Lively’s Oscar run? 36:05 - What does Blake Lively do next? 38:30 - The bizarre world of TikTok Shop Watch my previous episode on “Love Island USA” here: https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump “Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet’s most talked about stories. Thank you for listening! Email: cocomocoe@gmail.com | |||
| The "Mean Girls" Review | 15 Jan 2024 | 00:35:23 | |
Did the world need a “Mean Girls” musical movie? Let's discuss... Source: Watch “Hollywood Has a Musical Problem” here For business inquiries or interviews, email Coco’s team: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Saltburn Analysis: "Barry Keoghan Deserves the Oscar" | 08 Jan 2024 | 00:35:23 | |
"Saltburn" Spoiler Alerts Ahead! 🚨 Today’s episode of #AheadOfTheCurve with Coco Mocoe is all about the movie “Saltburn” - because I can’t stop thinking about it. Topics discussed:
Emerald Fennell’s interview in NME magazine: https://www.nme.com/features/film-interviews/emerald-fennell-saltburn-director-oxford-university-3540076 Saltburn IMDB: https://www.imdb.com/title/tt17351924/ Podcast episode about Succession and the Kardashians: https://podcasts.apple.com/us/podcast/why-the-kardashians-are-turning-their-show-into-a/id1603953369?i=1000613986207 My second show with Nicky Reardon, “Share Your Screen”: https://www.youtube.com/@NickyandCoco TLDR; GIVE BARRY KEOGHAN THE OSCAR ✨ #Saltburn #JacobElordi #BarryKeoghan -- Hi I'm Coco Mocoe! Welcome to my show, "Ahead of the Curve". I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Why audiences want quality over relatability in 2024 (ft. Koosha Nouri) Pt. 2 | 27 Dec 2023 | 00:39:43 | |
Is relatability over-rated? As Alix Earle faces some scrutiny over a vomit dress in the closet, it seems that audiences are starting to grow weary of the over-relatable. But what will come next? Creators like Jackie Aina and Monet McMichael have grown cult-like followings in the beauty space for creating high-quality content. Is this going to be one way the pendulum swings away from what was trendy the last few years? Let's discuss! Welcome to the season finale of #AheadOfTheCurve with Coco Mocoe! Today's episode is part 2 with top beauty brand strategist and creator, Koosha Nouri. What will be the next big trend on TikTok and beyond in 2024? High-def content. We see this growing on beauty tok with creators like Monet McMichael. But where does it go back to? One of the top creators in the beauty space -- Jackie Aina. Will beauty filter fatigue lead to the renaissance of high def, 4k videos on social media? And what will happen to celebrity brands like Rare Beauty by Selena Gomez, Kylie Cosmetics by Kylie Jenner and Fenty Beauty by Rihanna as the beauty space becomes fatigued with so many celebrity brands popping up left and right? Let's talk! EMAIL: TAGS: Jackie Aina, Monet McMichael, Meredith Duxbury, Alix Earle, Mikayla Noguiera, Tati Westbrook, Selena Gomez, Rihanna, Kylie Jenner This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| How to be a viral beauty influencer in 2024 (ft. Koosha Nouri) Pt. 1 | 25 Dec 2023 | 00:49:03 | |
Want to be the next Meredith Duxbury or Monet McMichael? What will be different about how beauty influencers become famous in 2024 compared to 2023? What do the top beauty brands look for when curating their influencer lists and beauty trends? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| The Origin of "Millennial Cringe" (ft. @freddiesroommate) | 11 Dec 2023 | 01:07:39 | |
Remember Boxxy? Join us as we explore the rise and fall of this internet icon and her influence on the birth of millennial cringe culture. We'll take a trip down memory lane, revisiting iconic moments, tracing the evolution of cringe, and analyzing its lasting impact. We also discuss why Gen-Z is so obsessed with capturing millennial cringe in their own ironic content. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 2023: The Year the Influencer Bubble Burst (ft. Infinite Scroll Podcast) | 04 Dec 2023 | 01:07:24 | |
Was 2023 the year the influencer bubble burst? Today we are joined by the Lauren and Jordyn from the Infinite Scroll Podcast to talk about the biggest influencer stories and controversies of 2023 and how they will shape the industry for years to come. You can listen to the “Infinite Scroll”podcast episode here: https://podcasts.apple.com/us/podcast/infinite-scroll/id1499785732 You can watch the “Infinite Scroll” YouTube video with me here: https://www.youtube.com/watch?v=hp1d_uSLdhE&pp=ygUPaW5maW5pdGUgc2Nyb2xs Time Stamps + Topics:
Thank you so much for listening! Share the podcast with a friend who loves pop culture and marketing just as much as we do. Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369 Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ Follow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videos Join the Discord here: https://discord.gg/wTg3PtBkjs EMAIL: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Is Barstool Sports the next BuzzFeed? | 27 Nov 2023 | 00:42:17 | |
Did you know Jenna Marbles got her start at Barstool Sports? We discuss that and more on this episode of #AheadOfTheCurve with Coco Mocoe. Let's dive into the parallels of BuzzFeed and Barstool Sports and what can go wrong when you become the "coolest place to work" on the internet. This episode is based fully on opinion. I encourage everyone to do their own research, as alway! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| How Selena Gomez Became Gen-Z's Favorite Pop Star (ft. @adamtheflop) | 20 Nov 2023 | 00:39:33 | |
How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all. Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Celebrity "SEO" Conspiracies: From Taylor Swift's "Jet" to Hailey Bieber "Mean Girl" (ft. Fluently Forward) | 13 Nov 2023 | 01:02:38 | |
Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”. Today’s episode is with one of my favorite podcasters who you hear me mention ALL THE TIME, which is Shannon from Fluently Forward. Listen to her podcast here: https://podcasts.apple.com/us/podcast/fluentlyforward/id1589952385 Follow Shannon on TikTok: https://www.tiktok.com/@fluentlyforward Thank you for subscribing and reviewing the podcast! Share it with a friend who loves pop culture and marketing as much as we do! Email: cocomocoe@whalartalent.com Find Coco Mocoe on your favorite socials by searching @cocomocoe Subscribe to the ‘Ahead of the Curve’ podcast on YouTube: https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Millennials Vs. Gen-Z: Whose digital footprint will be more "cringe" as time goes on? | 06 Nov 2023 | 00:38:59 | |
Have you noticed an influx of videos on TikTok making fun of millennials? Well, I have! But Millennials have always been ridiculed online for simply existing. And why is that? Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco For potential interviews or partnerships, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| "It Ends With Us" P.R. Fiasco or Genius? + The End of the "Mr. Beast" Era on YouTube | 13 Aug 2024 | 00:33:15 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to play the lead, Lily Bloom. All seemed to be going well until fans noticed that a large portion of the cast unfollowed Baldoni on socials ahead of the premiere and there seems to be tension during the press tour. Despite this potential drama, the movie brought in $50 million dollars in it’s opening weekend at the box office – doubling it’s budget of $25 million. Could the Ryan Reynolds “Deadpool” takeover of the “It Ends With Us” press run have been a smart move, despite fans claiming that it took away from the serious undertones of the movie? Let me know your thoughts. And in the extended episode for paid subscribers, we discuss the developing stories around Mr. Beast from employees having inappropriate relations with minors (allegedly) to his Prime Video show “Beast Games” having issues surrounding the safety of contestants on set. Does this mark the end of the “Mr. Beast” era of YouTube which was all about extreme challenges and putting people in extreme situations for a chance at some money? The Mr. Beast story is still developing so I might have to do a separate deep dive in a few weeks, if more information comes out. Time Stamps: 0:00 – Introduction 5:13 – “It Ends With Us” Box Office Results 7:22 – Deadpool x It Ends With Us: Marketing Cross-Over 9:40 – Critic Reviews of “It Ends with Us” 16:51 – The confusing marketing of “It Ends With Us” 22:30 – Ryan Reynolds writing the roof scene 24:36 – “All Press is Not Good Press” 27:40 – The launch of Blake Lively’s hair care “Blake Brown Beauty” 33:15 – Mr Beast Deep Dive (Paid Substack – Extended Episode) 42:44 – “I worked for Mr Beast, He’s a Fraud” Viral Video 44:00 – Former Employee, Jake Weddle, Speaks Out 46:15 – Mr Beast’s Solitary Confinement Video Gone Wrong 51:26 – The similarities of the David Dobrik situation and the Mr Beast situation – The End of the “Mr. Beast” Era on YouTube Thank you for rating the podcast on your preferred platform! Follow Coco Mocoe on Socials to stay connected through out the week: Email: cocomocoe@gmail.com Referenced Articles: The Hollywood Reporter: “Box Office Boom…’It Ends With Us’ Soars to Huge $50” The Hollywood Reporter: “Did Blake Lively and Justin Baldoni have a rift…?” Rotten Tomatoes: “It Ends With Us” Reviews New York Times: “Willing to Die for Mr. Beast (And $5 Million)” DogPack404: “I Worked For Mr. Beast, He’s a Fraud” DogPack404 Interviews Jake Weddle This podcast is based on my own opinion! I always encourage you to do your own research. | |||
| Why did everyone want Glossier to fail? | 30 Oct 2023 | 00:42:28 | |
Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she? Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier. What can we learn from “trendy” beauty brands like Glossier and female founds like Emily Weiss? Let’s dive in. My next book review will be the Britney Spears memoir, ‘The Women in Me’. Let me know what other trending topics and books you want me to cover from a marketing perspective! TIME STAMPS: Introduction - 0:00 The Glossy Book + Author - 2:20 Emily Weiss - 4:38 “Into the Gloss” - 7:15 Glossier - 12:47 Glossier’s Height - 16:26 Celebrity Name Drops - 22:40 Glossier’s Mistakes - 26:18 How can Glossier become “cool” again? - 35:10 Follow Coco on social media: Instagram: instagram.com/cocomocoe TikTok: tiktok.com/@cocomocoe YouTube: https://youtube.com/@CocoMocoe?si=x8WFaM-iNp_xOMn_ Join the #AheadOfTheCurve Discord: https://discord.gg/drDBjzVXnp Thank you for listening to ‘Ahead of the Curve with Coco Mocoe’ wherever you find your favorite podcasts! Tune in weekly for deep dives into trending topics, pop culture and celebrity interviews - all from a marketing expert’s perspective. You can buy the book here (Thank you for using link as I get a percentage of the profits from my link): https://amzn.to/3QeJ1JC For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| How a viral pickle sweatshirt made TikTok Shop millions (ft. Jess Slone) | 23 Oct 2023 | 00:41:37 | |
In this exclusive interview, we dive deep into the story behind the viral success of the Pickle Sweatshirt, created by Jess Slone of Bad Addiction Boutique. Discover how an inside joke turned into TikTok Shop's best-selling item, as Jess shares her journey from concept to market dominance. We also explore the impact of influential figures like Mikayla Noguiera who have contributed to the pickle sweatshirt's viral fame. For more celebrity and creator interviews, marketing insights and TikTok trends - subscribe to the channel! Follow Bad Addiction Boutique: tiktok.com/@badaddictionboutique instagram.com/badaddictionboutique "Why is the pickle sweatshirt taking over TikTok?" Today Show Article: https://www.today.com/food/trends/pickle-sweatshirt-tiktok-rcna100656 Buy the pickle sweatshirt: https://shopbadaddiction.com/products/pickle-jars-sweatshirt -- You can find more episodes of “Ahead of the Curve with Coco Mocoe” wherever you find your favorite podcasts or on YouTube. Tune in weekly for pop culture news, marketing trends and interviews with people making waves on the internet. Follow Coco on socials: tiktok.com/@cocomocoe instagram.com/cocomocoe For business inquiries, email: cocomocoe@whalartalent.com TAGS: #JessSlone #BadAddictionBoutique #PickleSweatshirt #TikTokShop #MikaylaNoguiera #FashionTrends #Entrepreneurship #Interview This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Breaking Down the Biggest Scandals of 2023 w/ Molly McPherson (P.R. Crisis Expert) | 15 Oct 2023 | 00:51:11 | |
Today's interview is with celebrity P.R. crisis manager, Molly McPherson. We talk about the biggest scandals of the year from Lizzo to Ashton Kutcher to Colleen Ballinger. tiktok.com/@cocomocoe
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Bobbi Althoff: How a mom-influencer created the top rap podcast overnight | 09 Oct 2023 | 00:45:55 | |
Today we will be talking about the rise of Bobbi Althoff and her mysterious podcast. This video is based on personal opinion and I encourage everyone to do their own research. Follow Coco on socials: Instagram.com/cocomocoe TikTok.com/@cocomocoe YouTube Join the #AheadOfTheCurve Discord here: https://discord.gg/4wTp3DpjBh Rate the podcast on chartable: https://chartable.com/podcasts/coco-mocoe-tarot Thank you for listening to "Ahead of the Curve with Coco Mocoe" on YouTube and your favorite podcast platforms email: cocomocoe@whalartalent.com RESOURCES: “The Really Good Podcast” by Bobbi Althoff: https://www.youtube.com/@Thebobbialthoff “Women On Top” interview with Bobbi Althoff: https://spotify.link/EOTdGhjoKDb Cosmopolitan’s Interview with Bobbi Althoff: https://www.cosmopolitan.com/entertainment/celebs/a44762496/bobbi-althoff-tiktok-podcast/ Bobbi Althoff on the BFF Pod: https://www.youtube.com/watch?v=YUXr2kGYuWo&pp=ygUSd29tZW4gb24gdG9wIGJvYmJp TIME STAMPS: Introduction 0:00 - 2:32 Comments from Discord 2:32 - 4:32 Who was Bobbi Althoff before the podcast 4:32- 9:30 The start of “The Really Good Podcast” 9:30 - 12:30 The infamous Drake interview 12:30 - 17:35 Funny Marco 17:35 - 18:39 Chicken Shop Date & Ziwe 18:39 - 23:54 Funny Marco & Bobbi’s tour 23:54 - 25:34 Unanswered questions & theories 25:34 - 31:50 Industry Plant Theories 31:50 - 37:40 How she can move forward 37:40 - 45:55 #bobbialthoff #drake #podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| The Trevi Moran Interview | 02 Oct 2023 | 00:50:33 | |
Today we are sitting down with Trevi Moran. Trevi is known for having one of the most viewed auditions on X Factor of all-time, for being a part of the first content house ever (O2L) and now for putting out dark pop music.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Taylor Swift & Travis Kelce: Why is everyone obsessed with "PR" relationships? (ft. @simplysimone) | 28 Sep 2023 | 00:48:37 | |
Today we are talking to pop culture expert @simplysimone from TikTok (300k+) all about the trending topics right now. Is Taylor Swift and Travis Kelce a “PR relationship”? How did Olivia Rodrigo break the Disney pop star curse? Could Beyonce be going for an EGOT? Why did Kim Kardashian announce the Usher as the Superbowl Halftime performer? And why is ‘Love is Blind’ season 5 so messy? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Greg Goodfried: From managing the D’Amelio family to creating Lonelygirl15 | 25 Sep 2023 | 01:03:41 | |
You can watch the third season of 'The D'Amelio Show' on Hulu or Disney+. New episodes every Wednesday #TheDAmelioShow You can watch old videos from the original Lonelygirl15 youtube channel here: https://www.youtube.com/@UCVEfyEuLJpgw_y4jSgV8Rtg Did you know the man who created Lonelygirl15 is the same man who has managed the D'Amelios since their rise to fame in 2020? Today we are interviewing top talent manager, Greg Goodfried. I call him the "Tom Brady" of the internet. I have never met someone with a better resume and genuine curiosity for the world and the art of storytelling. For business inquiries, email cocomocoe@whalartalent.com Join the #AheadOfTheCurve discord here: https://discord.gg/n6qc4gcYf5 TIME STAMPS: Introduction 0:00 - 1:05 The Origin of LG15 1:05 - 3:50 How they cast “Bree” aka Jessica Rose 3:50 - 7:20 How to go viral 7:20 - 8:07 Why they created LG15 8:07 - 10:20 The business model of LG15 10:20 - 12:20 The first LG15 video 12:20 - 14:50 The cult elements of LG15 14:50 - 17:35 The moment someone recognized LG15 17:35 - 19:05 LG15 was first brand deal on YouTube 19:05 - 24:10 How the fans found out LG15 wasn’t real 24:10 - 27:50 What happened after LG15 was revealed 27:50 - 30:00 How Greg got into talent management 30:00 - 31:08 Could there be a LG15 today 31:08 - 33:20 The Grand Finale of LG15 33:20 - 39:21 How Greg signed the D’Amelios 39:21 - 46:10 Why certain people become famous 46:10 - 50:10 The moment I realized TikTok would be big 50:10 - 51:43 Greg’s favorite thing about each D’Amelio 51:43 - 53:57 Dancing With The Stars 53:57 - 55:30 Charli D’Amelio in 5 years from now 55:30 - 56:40 D’Amelios Vs. Kardashians 56:40 - 59:23 Predictions about the internet 59:23 - 1:03:41 Thank you for watching, commenting and subscribing! ❤️ -- TAGS: lonelygirl15, charli d'amelio, the d'amelio show, greg goodfried, dixie d'amelio, d'amelio hulu, landon barker, podcast, interview, influencers, celebrity, entertainment news, kardashians, kuwtk, ahead of the curve, coco mocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Ashton Kutcher Situation Gets Worse, Drew Barrymore’s “Apology”, + VMA’s 2023 was a Mess | 18 Sep 2023 | 00:27:39 | |
What a WILD week for celebrities! It seems like everyone is in a race to the bottom of the barrel. This episode was going to be solely dedicated to the 2023 VMA's but we had lots of other things to cover at the end.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| The Holly Madison Interview | 11 Sep 2023 | 01:02:17 | |
Holly Madison on "Ahead of the Curve with Coco Mocoe". This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| From TanaCon to Hype House: The Biggest Moments on the Internet w/ Taylor Lorenz (author of Extremely Online) | 04 Sep 2023 | 00:56:00 | |
Pre-Order #ExtremelyOnline here: https://www.amazon.com/exec/obidos/ASIN/1982146869?tag=extremelyonlinecom Did you know YouTube was originally a dating app?! I didn’t know either but I learned that in Taylor Lorenz’s new book ‘Extremely Online’. Taylor Lorenz is a journalist who has written some of the most viral stories about the internet on New York Times, Washington Post, The Atlantic and more. You can learn more about her and her stories here. A few topics that Talyor and I discuss in this episode are:
"Ahead of the Curve with Coco Mocoe" is a podcast about marketing, pop culture and rising internet trends + stars. You can find Coco Mocoe on your favorite socials media apps here: Instagram: @cocomocoe TikTok: @cocomocoe LinkedIn: @cocomocoe YouTube: @cocomocoe Join the Discord and chat about the internet's biggest stories here: https://discord.gg/k94JJmqc For business inquiries, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| The "Love Island" Effect: Authenticity Vs. Contrived Drama | 05 Aug 2024 | 00:31:27 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Did you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership? We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it’s sixth, and potentially final, season? Was it the addition of host Ariana Madix from “Vanderpump Rules”? Was it the chemistry of the cast? Was it luck? This episode is inspired by an article I read in Forbes by Jamie Gutfreund titled, “Thinking Like A Creator Can Help Brands Build Trust. Here’s Why”. In this article, the veteran marketing strategist and long-time talent manager breaks down the virality of being authentic vs forcing it. She uses Alix Earle and “Love Island USA” season 6 as two case studies on how to do “authenticity” correctly. Links and references in this episode: * Forbes Article: “Think Like a Creator” * Deadline: “Love Island USA Doubles Viewership” * Screen Rant: “I Believe Love Island USA Season 6 Saved The Series” Episode Time Stamps: * 0:00 – Introduction * 3:45 – Table of Contents * 6:56 – The Success of “Love Island USA (Season 6)” vs Previous Seasons * 13:00 – How this season captured authenticity vs contrived reality TV * 20:24 – Why Love Island was genius for casting Ariana Madix from VPR as the new host * 27:22 – The key to viral “authenticity” as a creator or brand Paid Time Stamps (Extended Episode): * 31:27 – Two formats to go viral authentically on TikTok, YouTube and Instagram * 44:50 – Predictions for the “Love Island USA” cast * 48:42 – The comparisons between “Love Island” and “Vanderpump Rules” early days Rate the podcast to help it grow ⭐️ Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do. For business inquiries, email: cocomocoe@gmail.com Listen to the extended episode by subscribing for $9/month on Substack: Download the Substack app to listen to the episode from your phone Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe | |||
| Streamy's 2023 Review: What it foreshadows about the creator space + Dillon Danis goes below the belt | 28 Aug 2023 | 00:49:59 | |
The Streamy's 2023 aired last night and featured nominees like H3 podcast, Alix Earle, Brittany Broski, Logan Paul and more. Here are my thoughts on what it foreshadows about the creator space and why I think the Streamy's will eventually hit a more prestigious level - once they have this one ingredient. I also talk about the controversy surrounding Taylor Swift impersonator, Ashley Leechin (noitsashley13) who pulled a prank recently by pretending to be Taylor Swift and leading to a mob. Article here. I also touch on the Dillon Danis controversy with Logan Paul. He has attempted to shame Paul's fiance, Nina Agdal, in a smear campaign ahead of their boxing match. Article here. -- Thank you for listening! You can hear more on the Share Your Screen podcast. For business inquiries, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| The Danger of Fame: Taylor Swift fans show up outside wedding rehearsal + times fans killed celebrities | 21 Aug 2023 | 00:42:20 | |
UPDATE: A day after this episode went up, a video surfaced online of Drew Barrymore's lifelong stalker rushing the stage with her and Renee Rapp at an event. Read more about the story here. Fame is one of the most dangerous things that can happen to a person. You may have seen videos of fans swarming a small restaurant in New Jersey that Taylor Swift was spotted inside of. Here is why that normalizes the stalking behavior to those with the worst of intentions. Plus the shifts in culture and legislation that I hope happens to protect these people from the worst of the stalkers. Plus we talk about celebrities who have tragically died because of fame; from John Lennon to Princess Diana to Selena and more. Here is the TikTok that I referenced that sparked this discussion. Here is an article about the fans who showed up to stalk Taylor Swift outside of Jack Antonoff's wedding rehearsal in New Jersey. You can find me on your favorite social media platforms @cocomocoe For business inquiries, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Bethenny Frankel calls for reality star union and receives support from SAG-AFTRA (Marketing Expert Reacts) | 15 Aug 2023 | 00:47:32 | |
Bethenny Frankel has been speaking out against the treatment of reality stars recently and says she was inspired by the WGA and SAG-AFTRA strikes. While there was some initial pushback, it seems that she is gaining momentum. SAG-AFTRA publicly expressed support to Bethenny and reality stars fight to unionize against networks like Netflix, NBC Bravo and more. I recently talked about the treatment and exploitation of reality stars on an episode of #ShareYourScreen with Nicky Reardon. You can watch the slideshow, deep dive here. You can also listen to Share Your Screen wherever you find your favorite podcasts. Momentum has been growing for reality stars and their fight for better treatment during and after filming. This comes after former 'Love is Blind' star, Nick Thompson, filed a lawsuit against Netflix last year and launched U.C.A.N. (Unscripted Cast Advocacy Network). There seem to be many parallels with how reality stars are treated across multiple networks - hinting at an institutional problem that needs change. TAGS: Real Housewives VPR Vanderpump Rules Bravo Love is Blind Big Brother CBS Survivor MTV Teen Mom Reality TV SAG-AFTRA Union Strike Nick Thompson Bethenny Frankel Marketing PR Public Relations Lawsuit Pop Culture News I got the statistics about reality TV programming from gitnux For business or interview inquiries, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| BookTok Drama Leads to Harrassment of Real-Life Hockey Player, Kai Cenat Riot & Cardi B "Mic" on eBay (Marketing Expert Reacts) | 07 Aug 2023 | 01:00:22 | |
Thank you so much for listening to, rating and sharing the podcast! Send it to all your marketing friends. In today's episode, we react to these topics from a marketing perspective. Everything is based on opinion. 1. BookTok Drama (5:05) InTheKnow posted a great article recapping all of the booktok drama that went down this last week, if you want to read the full article. In short, a TikToker by the name of Kierra Lewis began fixating on hockey players after reading the smut novel 'Pucking Around' by Emily Rath. She began posting videos of real-life hockey players, one of which was Alex Wennberg. The videos became increasingly sexual and the Seattle Kraken hockey team even flew her out to the Stanley Cup. There she posted vulgar videos of players which could be seen as sexual harassment, in my opinion. TikToker, @mynameismarines, posted now deleted videos from Kierra Lewis in which Lewis talked about players strokes, her holes, and filmed hockey players without their consent during stretches with sexual commentary over the videos. Wennberg's wife eventually spoke out against the harassment that her husband and other players faced as a result of Lewis' videos. Seattle Kraken unfollowed Lewis and deleted all their booktok videos. Lewis claimed that the team used booktok for clout, insinuating that players should be okay with her sexually suggestive videos because it gave them 'fame'. This is all based on my own opinion of the situation. Let me know what your thoughts are. 2. Kai Cenat Riot (33:00) Twitch Streamer, Kai Cenat, tried to hold a PS5 giveaway in NYC last Friday and it quickly turned into a riot. The situation led to legal ramifications for Kai and his team. He was arrested and released Saturday morning but has to go to court. The charges are 'inciting a riot' among other things. Here are my thoughts on why live-streamers hold a specific type of fame and can turn out an audience that is sometimes bigger than A-List, 'mainstream' stars. The riot felt like Tanacon 2.0 but somehow even worse. Here is an article by AP recapping the event. 3. Cardi B Microphone (51:00) Cardi B was recently performing in Vegas and threw her microphone at an audience member who splashed water on her. Where the story sparked my interest was TMZ reported that the microphone was being listed on eBay and is currently going for $99,900. The bids end tomorrow (Tuesday). But in my opinion, the microphone has yet to be verified. There are no identifiable features on the eBay listing. There are other listings on eBay claiming to be the same exact microphone. How do we know it is legit? -- Thank you for listening to 'Ahead of the Curve with Coco Mocoe'. You can find Coco on social media (@cocomococe). Tune in every Monday morning for trending pop culture news from a marketing perspective. For business inquiries or guest appearances, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Doja Cat: When Celebrities Turn on Their Fans (ft. @nicky.reardon) | 31 Jul 2023 | 00:40:22 | |
Listen to Nicky and Coco's new show 'Share Your Screen' on YouTube, Spotify or Apple Podcasts! Follow Nicky on TikTok @nicky.reardon In this episode, we talk about the science behind fandoms. Refinery29 wrote a great article about this topic. We specifically focus on the fandoms around Doja Cat and Taylor Swift and their differing approach to handling that relationship. For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Barbie: How Mattel Rebranded "The Most Hated Doll" in America ("Tiny Shoulders" Documentary) | 24 Jul 2023 | 00:40:25 | |
Just a few years ago, Barbie was seen as a polarizing and sometimes hated figure - as documented in the 2018 documentary "Tiny Shoulder". Fast forward to 2023, Barbie could be argued as one of the most universally loved brands in the lead up to the release of the movie starring Margot Robbie and Ryan Gosling. But how did Mattel do it? To understand the branding of Barbie, we must first dive into her history. Did you know that the founder of Barbie, Ruth Handler, created the doll because she felt like only giving young girls baby dolls indoctrinated them into motherhood? There is a great article about Ruth Handler, the mother of Barbie, on Tablet Magazine (read here) You can watch "Tiny Shoulders" on Hulu. This episode is a deep dive into Mattel and the polarizing history of Barbie in the lead up to the 2023 movie. The reason I do not spend much time discussing the Barbie movie is because I stand with the SAG-AFTRA & WGA strike. This is more about the brand behind the doll, Barbie, and is not to be mistaken as a promotional piece of content for the movie. For business inquiries, email: cocomocoe@whalartalent.com You can find Coco Mocoe on your favorite social platforms by searching @cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| The talent manager behind your favorite reality stars (ft. Courtney Bagby Lupilin) | 17 Jul 2023 | 00:44:31 | |
Today's episode is on a guilty pleasure of mine, which is reality stars! Meet Courtney Bagby Lupilin (@courtneybagby), the founder of Little Red Management. She works as a talent manager to some of the biggest reality stars to come out of The Bachelor, Love is Blind, Teen Mom and more. Some topics we cover are: 1. How does she know what stars will have the biggest audience once a show ends 2. How do reality stars make money and stay in the limelight even after their season has come and gone 3. She talks about a reality star who was fired from a network show then re-hired 4. We talk about what people do once their fame fades away 5. We talk about why so many reality stars are turning to podcasting 6. She talks about why some stars go broke and what they do afterwards You can find Courtney on TikTok (@courtneybagby) For business inquiries, email cocomocoe@whalartalent.com Thank you for listening and rating my podcast! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| How Threads changed the social media landscape overnight (ft. Sara McCord) | 10 Jul 2023 | 01:14:09 | |
Mark Zuckerberg finally gets a win with Threads and Elon Musk does not appear to be happy. Plus, Threads seems to have changed the social media landscape over night. In a world where everyone is chasing short-form video, does this mark the move away from that? Sara McCord is a marketing and communications professional who I found on TikTok. She brought great thoughts to this discussion. You can find Sara McCord's blogpost on the topic here or find her on TikTok @SaraJMcCord -- Here is the article from NYT about the launch of Threads: https://www.nytimes.com/2023/07/06/technology/threads-downloads-twitter.html Here is the article from TechCrunch about how Twitter has managed since Elon Musk took over: https://techcrunch.com/2023/07/06/elon-musk-twitter-everything-you-need-to-know/ -- For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Why I Left BuzzFeed (A Love Letter to the Last 3 Years) | 19 Jun 2023 | 00:33:28 | |
When you are listening to this, I will be in Cannes Lion in the south of France. Thank you for all the opportunities you have afforded me as my audience. I have gone from an entry-level marketing employee to traveling the world to talk about marketing to some of the most brilliant people in the industry. Thank you, thank you, thank you. I hope I make you proud as my audience. -- This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| The Renaissance of YouTube & Long-Form Digital Media (w. @MichaelAndMatt) | 12 Jun 2023 | 01:03:01 | |
Are people growing tired of short-form videos, like TikToks and Reels? That is a loaded question with no right or wrong answer. But I do predict that we are about to see a resurgence of YouTubers and long-form media, like podcasting, as people seek out more substance than 10 second videos. Today I got to speak to Michael Lindsay and Matthew Schueller (@michaelandmatt) who grew their platform on YouTube and are now launching a podcast about their surrogacy and their fatherhood journey as a same-sex couple. You can listen to new episodes of 'Who's Your Daddy?' every Thursday! Mr. Beast talks about the resurgence of YouTube in his interview from the Colin & Samir podcast here. -- For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| The "Call Her Daddy" Effect (Part 2) | 29 Jul 2024 | 00:33:45 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex Cooper trying to create the sorority house of the internet? We will also react to some of her best, and worst, interviews on “Call Her Daddy”. 3-years into her record-breaking contract with Spotify, has Alex Cooper gotten better at celebrity interviews or has she gotten worse? And lastly, we will talk about what comes next for Alex Cooper and why I think she is going to position herself as the Tyra Banks or RuPaul of the podcasting world. Reference Links: * The “Call Her Daddy” Effect (Part 1) * Jojo Siwa “Call Her Daddy” Episode * Ariana Madix “Call Her Daddy” Episode * Leah Kateb “Call Her Daddy” Episode (Love Island USA) * Rob Rausch “Call Her Daddy” Episode * Tana Mongeau “Call Her Daddy” Episode * Dave Portnoy “Call Her Daddy” Episode Time Stamps: * Introduction — 0:00 * Table of Contents — 3:57 * Why did Alex Cooper start the “Unwell” Network — 8:30 * Comparisons to “Dear Media” — 10:00 * Barstool Sports vs. BuzzFeed — 11:00 * Alex Cooper Business Smarts — 16:20 * Analyzing episodes of “Call Her Daddy” — 22:40 * Jojo Siwa “CHD” Episode — 22:58 * Ariana Madix “CHD” Episode — 26:15 * Leah Kateb “CHD” Episode — 30:50 PAID EXTENDED EPISODE — 33:45 * Rob Rausch “CHD” Episode — 33:50 * Tana Mongeau “CHD” Episode — 40:40 * Dave Portnoy “CHD” Episode — 46:40 * Alex Cooper’s Husband, Matt Kaplan — 54:44 * Why Alex Cooper should launch a show — 56:49 Thank you for reviewing the podcast on Apple and Spotify! Email: cocomocoe@gmail.com Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: cocomocoe.substack.com Download the app to watch or listen to the podcast from your phone | |||
| “The Idol”: Is Life Imitating Art with Lily Rose-Depp? (ft. @jasminedarya) | 05 Jun 2023 | 00:52:56 | |
“The Idol” recently premiered on HBO Max featuring Lily Rose-Depp, The Weeknd, Jennie Kim and more. It is created by Sam Levinson who also created “Euphoria” and has been hit hard by critics, at one point having 10% on Rotten Tomatoes. I personally liked the first episode and I am interested to see more. Here is an article from Hollywood Reporter on Lily Rose-Depp's defense of the show. I talk to Jasmine Darya in this episode about the intersection of celebrities and fashion. And how the use fashion as a tool to elevate their image. We compare the old money approach of Sofia Richie vs the new age, somewhat exploitative approach of Lily Rose Depp on ‘The Idol’. Follow Jasmine on TikTok (@jasminedarya) — Thank you for reviewing the podcast! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| The Many Missteps of a Tarte Brand Trip (ft. @culturework) | 29 May 2023 | 01:22:57 | |
Today’s episode is with media & branding expert @culturework who I found after her coverage of the Tarte F1 trip debacle that took over the FYP recently. Here is an article by Refinery29 that summarizes what happened, for extra reference. Her insights were super valuable and I wanted to dive deeper with her to highlight the often unfair treatment of POC creators - not just by algorithms but by brands, as well. We also discuss the ‘Horses’ restaurant drama that started in West Hollywood and took over the internet. In this, we dive into the ethics of reporting on often gory crimes and where to draw the line when discussing true crime. Everything in this podcast is our opinion based on the public videos shared by the discussed party. Everything is alleged. You can find more about @CultureWork via her newsletter or TikTok. — For business inquiries and podcast sponsor requests, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Why the Kardashian’s are turning their show into a real-life Succession (ft. @alegría.irl) | 22 May 2023 | 01:34:44 | |
This was an episode for the history books! I found Alegría on TikTok when she posted a TikTok about Succession and the Kardashians. I had to have her on the podcast to pick her brain even further. Find Alegría on social: TikTok: @alegría.irl Instagram: @wawa.jpg In this episode, we talk about:
For business inquiries or interview requests, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| Vanderpump Rules: What the cast zodiac signs say about their personalities + finale reaction | 18 May 2023 | 00:57:55 | |
The long-awaited Vanderpump Rules finale to season 10 (episode 15) is here. This is bigger than a super bowl. Super bowls happen once a year. This 'Scandoval' was once-in-a-lifetime! We break down the episode scene by painful scene. And then we end the episode with a deep dive into the cast zodiac signs and what it could all potentially mean. For context, here are the cast zodiac signs from what I could find online: Virgo: Lisa Vanderpump, Lala Kent, Raquel Leviss Cancer: Ariana Maddix, Tom S*ndoval, Jax Taylor, Stassi Schroeder Aquarius: James Kennedy, Kristen Doute, Charli Capricorn: Katie Maloney, Ally Lewber Taurus: Scheana Shay Libra: Tom Schwartz Gemini: Andy Cohen No Leos, Aries or Scorpios on this cast You can listen to my deep-dive episode on the original Scandoval when it broke and why it took over the world from a media-perspective here If you like the podcast, you will love my socials: Instagram: @cocomocoe TikTok: @cocomocoe YouTube: Coco Mocoe For business inquiries and sponsorships, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||