Ahead of the Curve with Coco Mocoe – Details, episodes & analysis

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

SPOILERS AHEAD!

In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum.

If you loved “America’s Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or any Jordan Peele movie, then you will love “Blink Twice” by Zoe Kravitz.

Reference Links:

Pop Star Academy on Netflix

“Blink Twice” Trailer on YouTube

“How to join a K-Pop Girl Group” WikiHow

Karina from AESPA apologizes for relationship (CNN)

35 Rules Old Hollywood Stars Had to Follow (Harpers Bazaar)

Let’s get to 200 reviews on Apple Podcasts and 1,000 reviews on Spotify!

TIME STAMPS:

0:00 - Introduction

2:20 - Pop Star Academy Recap

2:49 - What is a k-pop trainee

5:05 - Pressure for idols to avoid scandals*

7:50 - Comparing strict rules to early Hollywood rules

10:00 - Burial training process 

14:00 - When Abby got cut

14:48 - When a girl got cut for social media

17:31 - Ethics of the “dream academy” being a surprise survival show

19:15 - Lexie quitting 

23:22 - Filming the girl’s therapy session 

24:15 - Why didn’t the show focus on the final members of KATSEYE

26:54 - Why the co-founder of HYBE doesn’t meet the trainees in person 

PAID COCONUTS: EXTENDED EPISODE

29:40 - Final thoughts on “Pop Star Academy” Documentary 

30:40 - (Prediction) Katseye will open for Olivia Rodrigo*

32:27 - KATSEYE genius promotion roll-out*

34:50 - “Blink Twice” Analysis

36:34 - “Blink Twice” Recap (Spoiler Alert) 

37:00 - Channing Tatum deserves an Oscar

39:40 - Why they wear all white on the island 

41:30 - The “snake venom” truth serum 

42:45 - The desire to be seen 

43:34 - White bowtie on dresses

44:37 - What Stacy’s character represented

45:34 - What did Lucas represent?

46:55 - What did the indigenous workers represent? 

47:53 - What the bodyguard represents

49:18 - Plot holes in movie 

Email: [email protected]

Follow Coco Mocoe on TikTok, Instagram and YouTube!

* IG: @cocomocoe

* TT: @cocomocoe

* YT: coco mocoe

Follow the “Middle Row” playlist on Spotify for new music each week: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9

“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes:

cocomocoe.substack.com

#KATSEYE #PopStarAcademy #BlinkTwice #MovieReview

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

Hi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.

This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some love:

We will be discussing the power of repetition when it comes to brands like In-N-Out, Head & Shoulders, McDonalds and more. Then for the paid portion of the podcast, we will be applying these findings to the growth trajectory of some of the most viral creators on TikTok & one up-and-coming music artist.

One of my favorite Substacks this month, Toni Bravo (The Delicate Decade): https://tonibravo.substack.com/

Thank you for leaving a review of the podcast on Apple and Spotify!

(My goal for Apple reviews is to get 500 by the end of the year and we are currently at 134)

Email: [email protected]

Follow Coco Mocoe on socials for daily marketing & pop culture content:

* TikTok: @cocomocoe

* Instagram: @cocomocoe

* YouTube: Coco Mocoe

* LinkedIn: Coco Mocoe

Time Stamps:

0:00 - Introduction 

2:42 - “Why too much choice is a bad thing” episode on Nudge podcast

3:21 - The “Head & Shoulders” Study & The paradox of choice 

8:56 - Why algorithms reward repetition 

10:36 - When to experiment vs when to repeat as a creator online

12:45 - Crumbl Cookie Marketing Example 

14:15 - The McDonalds Study 

16:00 - Chasing trends as a creator

17:20 - “Blue Ocean Strategy” in Marketing

20:45 - “Branding is just repetition” 

23:57 - PAID SEGMENT

Creators Who Used The Paradox of Choice Theory to Build a Cult-Like Following 

24:33 - Toni Bravo: Beauty Influencer

27:15 - Jools “Very Demure” Lebron

29:00 - How to stand out from the rest of your niche as a creator

31:15 - Logan M “Cucumber Salad” TikTok Chef

33:48 - Keith Lee on TikTok

36:09 - The “Hollywood Hair Theory” 

37:44. - “The Dare” & the power of branding

39:22 - Concluding Thoughts 

Thank you for listening! To become a paid member and get access to every extended episode of the podcast, subscribe to the official substack for $9-a-month (cocomocoe.substack.com)

Do you prefer pop culture episodes or marketing episodes? Let me know in the reviews.

Leave a comment below of a creator, brand or artist who has used the power of repetition to go viral and build a cult-like following:

#Marketing #TikTok #MusicIndustry

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

Would TikTok be as big as it is today if it wasn’t for the death of Vine? We talk about this and more in the comeback episode of “Ahead of the Curve with Coco Mocoe”

You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday…

This is not goodbye, but see you later ❤️

This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene.

The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops.

TAP HERE TO SUBSCRIBE 📺

TAP HERE TO FOLLOW THE SPOTIFY PLAYLIST 💚

Join the #AheadOfTheCurve discord here

Watch the #ShareYourScreen podcast with me and Nicky Reardon on YouTube here

Email: [email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Subscribe to Coco's YouTube channel⁠ 📺

Follow Coco Mocoe on social media:

⁠instagram.com/cocomocoe⁠

⁠tiktok.com/@cocomocoe/⁠

Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠

Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!

Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978

Email: [email protected]

CNN: "House passes bill that could lead to US ban of TikTok"

#TikTokBan #Marketing

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond.

In this episode, we discuss 3 of my major takeaways after reading the book:

1. The power of repetition or "The Blues Clues Effect"


2. The power of reverse marketing or "The Barbara Streisand Effect:


3. The power of ritual or "The Airwalk Effect"

Let me know in the reviews what book I should read next as part of our new marketing book club! I will dedicate a new episode of this podcast anytime I finish reading an interesting book that I think you will enjoy.

Get "The Tipping Point" by Malcolm Gladwell using my Amazon link here: https://amzn.to/3V44WHj

Subscribe to Coco's YouTube channel⁠ 📺

Follow Coco Mocoe on social media:

⁠instagram.com/cocomocoe⁠

⁠tiktok.com/@cocomocoe/⁠

Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠

Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!

Email: [email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Subscribe to Coco's YouTube channel 📺

Follow Coco Mocoe on social media:

instagram.com/cocomocoe

tiktok.com/@cocomocoe/

Join the Discord here: https://discord.gg/PjJuA7JehE

Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!

Today we are talking about how to break out of a shadowban on TikTok, how to find a new niche when feeling stale about your content and what is changing about TikTok's algorithm (Reesa Teesa's 10 minute series takes over!)

You can listen to my episode about the success of Reesa Teesa and her "Who the F Did I Marry?" series here

Email: [email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Reesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long since a new creator has reminded me of the magic of this app. Reesa is not following trends or viral hooks. Instead she is using the 10-minute feature and with UMG pulling their music off the app, I wouldn't be surprised if the algorithm is seeking out longer storytellers, like Reesa, to push out instead of trending audios.

"The Tipping Point" by Malcolm Gladwell: https://amzn.to/3UN5D7L

In this episode, I also discuss Billie Eilish vs. TikTokers at the "People's Choice Awards" and why I...kind of agreed with her?

Let me know your thoughts in the reviews!

Join the #AheadOfTheCurve discord: https://discord.gg/W7rdag5AkE

Subscribe to Coco Mocoe's YouTube here

Email: [email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Join the #AheadOfTheCurve Discord: https://discord.gg/uUkRh4qfAU

Follow Coco Mocoe on social media @cocomocoe

• Instagram


• YouTube


• TikTok

For business inquiries, email: [email protected]

Summary of Episode:

The first Super Bowl was hosted in 1967 and the average cost of a commercial was between $35.000 and $40,000 according to Sportico.

This year more than ever, the NFL had their eyes set on a female audience. This came with the addition of player’s girlfriends in the stands like Alix Earle, Taylor Swift and Hailee Seinfield. Alix Earle was even a presenter at the NFL Honors ceremony in Vegas a few days ahead of the superbowl and her boyfriend is Miami Dolphin’s wide receiver Braxton Berrios. 

While in Vegas this week, there was chatter that the NFL expected this to be the most watched Super Bowl in history. Thanks to the female fans tuning in for a look at Taylor Swift. And boy was there a show! She had Blake Lively, Ice Spice and Lana Del Rey in her box and there was even betting sites that had entire bets based around how many times the camera would pan to her during the game. 

There was also a 49’ers wife who made headlines, Krysten You-Sh-Check. Wife of full back Kyle You-Sh-Check. She went viral online for creating custom pieces to wear to games in support of Kyle. In fact, she was propositioned by Brittany Mahomes to create a look for her and she sent Brittany a jacket for Taylor Swift, as well. Stressing that it was no pressure. If Taylor wanted to wear it then great. 

Taylor showed up to one of the Kansas City play-off games in the jacket and the story went viral. Because of the exposure from this moment, she turned this into a licensing deal with the NFL (according to USA Today). She inked the first women-led licensing deal with the NFL which means she can sell merch using their team logos. She told Today that this has been in the works for years but the exposure of Taylor Swift wearing one of her creations catapulted her. 

A puffer vest that she is auctioning for the National Breast Cancer Foundation currently has a bid of $52,000+. 

This also leads us to the shift towards female-focused advertising at the super bowl this year. It typically caters to men or tows an even line. But this year, they knew the Swift fans were watching. 

The first commercial to hit the screen was for the upcoming Wicked movie featuring Ariana Grande. I could be mistaken but you don’t often see movie trailers as commercials at the Superbowl. Especially one for a movie coming out almost a year later and one that is a musical adaptation with two female leads. 

This was also the first year that two beauty brands went toe-to-toe. E.l.f.and NYX. Both very different commercials. I am fascinated at Elf’s aggressive approach to marketing the last year or so. They had a superbowl spot last year with Jennifer Coolidge. They built a world in Roblox and were all over the new Mean Girls movie. In a way that was off-putting, in my opinion. I love elf but it was the first time I felt an adverse reaction to them. Their commercial featured a Judge Judy bit. 

The NYX commercial was simpler and featured Cardi B. It was to promote their duck lips plumper. At the end, it showed a QR code and the longer commercial was much more NSFW. I actually liked the ad. It felt like a secret treat for those who got to the QR code quick enough. 

Another commercial that I loved was with Beyonce for Verizon. At the end of it, she hinted at new music. A few moments later, she dropped two new country singles, "Texas Hold 'Em" and "16 Carraiges". There is a rise of “off-camera” experiences when it comes to the best superbowl ads. People know that other’s are watching the superbowl on their phones

Thank you for reviewing the podcast and sharing it with a friend! Tune in every Monday for a pop culture and marketing deep dive.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Join the #AheadOfTheCurve discord here: https://discord.gg/QUx2h72q

Thank you for reviewing the podcast!

Today's episode of "Ahead of the Curve with Coco Mocoe" is about the Grammy's 2024 award ceremony where Taylor Swift won big! Some of the most talked about moments of the night include; Olivia Rodrigo and Taylor Swift rooting each other on, Lana Del Rey joining Taylor Swift on stage, Victoria Monet wins for "Best New Artist" of the year and more!

We also cover the biggest tech story of the week which was that Universal Music Group pulled all of their artists from the TikTok music library; which includes, Ariana Grande, Taylor Swift, Miley Cyrus, Lana Del Rey, SZA and more. What does this mean for the future of the music industry and how new artists are discovered on social media?

Listen to the latest episode of #ShareYourScreen with Sulinna Ong from Spotify here: https://open.spotify.com/episode/2znWBVShVCGJY93yTjHkFJ?si=loBTe87iQFiSuKukhl3hCA

Cody Fry's interview with Rolling Stones about his music being pulled off TikTok by UMG: https://www.rollingstone.com/music/music-features/cody-fry-universal-music-tiktok-fight-1234959520/

For business inquiries, email: [email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com