Explore every episode of the podcast Agency Dealmasters podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Fox Agency’s North American Adventure | 08 Mar 2024 | 01:20:03 | |
Welcome to another episode of Agency Dealmasrters, where we're excited to dive into the ins and outs of agency expansion, leadership, and personal development with our special guest, Paul O'Malley, CEO of Fox Agency North America. Prepare to be captivated as we discuss the intricacies of agency culture, the vital importance of team individuality, and the enthralling journey of self-discovery that led Paul from a high-pressure career to the world of photography and literature— and back into the agency life with a renewed perspective. We discuss:
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| Simon Latarche shares a manual for strategic growth | 22 Nov 2022 | 00:27:23 | |
Our guest this week is Simon Latarche. We are delighted to announce that Simon has joined Milestone Advisory and will sit alongside Miles Welch as Founding Partner. He was CFO of an entrepreneurial Digital SME for nine years, which sold to Publicis Groupe for €416M in 2013. He then went on to become CFO of Publicis.Sapient in the UK before setting up his own Corporate Advisory firm. He has significant M&A and Fundraising experience and is an expert on growing companies profitably. He was voted a Top 20 CFO in the TMT sector in 2013 by BDO and studied Financial Strategy at Said Business School. We talk about: 🔸The state of M&A in the Marketing Services sector 🔸Mistakes that agencies make and how to avoid these 🔸When is the right time to sell an agency, and how to sell for a fair price 🔸The main market buyers and the impact on agencies wanting to sell 🔸Why agencies should consider working with Milestone Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org | |||
| Adam Graham on new business, sales and strategy | 24 May 2022 | 00:36:59 | |
Adam Graham is Founder and Managing Director at Gray Matters and BD Matters, they work with agency owners and their teams to attract and win new business. Adam was responsible for winning a game-changing piece of business for Vizeum when they won the Camelot account for £50m. He has also held business development roles at RAPP, Isobar and Havas Group before starting Gray Matters. We talk about: 🔸 How BD Matters helps agency owners win new business 🔸 The key to effective sales and the best way to sell 🔸 How agencies should prospect for new business 🔸 Why sales has a bad reputation and what can be done about it Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org | |||
| Robin Jaffray on the new network agencies & brand strategy | 24 Mar 2021 | 00:50:17 | |
Robin Jaffray is the founding Partner at R&D Associates with Tim Doust. This is a masterclass on the new network agencies and growing brands. We talk about their growth planning & business development services, strategic leadership consulting. Robin has built a Stella career, starting at Leo Burnett in the 90s then onto McCann where he became global strategy director and worked on the Microsoft business, managing Xbox and Windows products. He talks about his 7.5 years with FCB Inferno helping to be part of their story. He has built a CV and career that is really impressive. If you are interested in such things as: 🔸 Alternative models to the traditional holding companies 🔸 What clients want from agencies today 🔸 How agencies can become an indispensable source of advantage for their clients Then you will find this conversation fascinating. Enjoy the chat! | |||
| Robin Jaffray (trailer) | 22 Mar 2021 | 00:01:22 | |
Robin Jaffray is the Founding Partner at R&D a strategic business consultancy that helps creative businesses and brands develop and flourish. They offer growth planning & business development services, strategic leadership consulting, as well as a range of off-the-shelf solutions to in-housing, global insights, IP development and networking. They have also created a holding company proposition, without the holding company, connecting the agencies with though unique methodologies to provide brands with a bespoke, expert and solution-neutral resource. | |||
| Ricky Abbott discusses ABM and connected B2B experiences | 16 Mar 2021 | 00:53:30 | |
Ricky Abbott is the President of Americas for Transmission. He works with clients across the technology sphere to help them link inbound, outbound, and marketing technology together to unify their marketing activity and identify the value it's delivering. He has worked with many large fortune 500 brands to build true revenue-generating marketing engines, whether that's combining brand with demand-gen or creating an account-based approach. This week's episode of Agency Dealmasters is sponsored by Accountinsight Built for B2B marketers. Managed by B2B agencies AccountInsight helps you deliver targeted, tailored ads to high-value companies. Because today’s B2B buyers decide digitally, and in teams of up to 40 people. You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account-Based Advertising. | |||
| Ricky Abbott (trailer) | 15 Mar 2021 | 00:01:49 | |
Ricky Abbott is the President of Americas for Transmission. He works with clients across the technology sphere to help them link inbound, outbound, and marketing technology together to unify their marketing activity and identify the value it's delivering. He has worked with many large fortune 500 brands to build true revenue-generating marketing engines, whether that's combining brand with demand-gen or creating an account-based approach. | |||
| Peter Czapp on how 2000+ agencies feel right now | 15 Mar 2021 | 00:33:17 | |
Peter Czapp is the Co-founder of The Wow Company, an accountancy practice that specialises in working with growing agencies. Peter also co-founded The Agency Collective which is the world's best peer support community for agency owners and he also runs Benchpress which is the largest benchmarking survey of independent agency owners in the UK, and this year it has gone global. Take part in the BenchPress agency survey 2021 | |||
| Peter Czapp (trailer) | 12 Mar 2021 | 00:01:35 | |
Peter Czapp is the Co-founder of The Wow Company, an accountancy practice that specialises in working with growing agencies. Peter also co-founded The Agency Collective which is the world's best peer support community for agency owners and he also runs Benchpress which is the largest benchmarking survey of independent agency owners in the UK, and this year it has gone global. Take part in the BenchPress agency survey 2021 | |||
| Chris Hirst discusses what clients want today | 09 Mar 2021 | 01:20:11 | |
Chris Hirst is Global CEO of Havas Creative – a multi-disciplinary marketing services group. After a decade in CEO positions, he has a proven track record of leading transformation. He believes in the principles of an open culture – where people are given permission to take risks and make mistakes. He is actively engaged in broadening the appeal of the advertising industry and sees diversity and social mobility as key factors in the future health of the creative industries. His book, No Bullsh*t Leadership was the Business Book Awards Winner for 2020 This week's episode of Agency Dealmasters is sponsored by Accountinsight Built for B2B marketers. Managed by B2B agencies AccountInsight helps you deliver targeted, tailored ads to high-value companies. Because today’s B2B buyers decide digitally, and in teams of up to 40 people. You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account Based Advertising. | |||
| Chris Hirst (trailer) | 07 Mar 2021 | 00:01:57 | |
Chris Hirst is Global CEO of Havas Creative – a multi-disciplinary marketing services group. After a decade in CEO positions, he has a proven track record of leading transformation. He believes in the principles of an open culture – where people are given permission to take risks and make mistakes. His book, No Bullsh*t Leadership was the Business Book Awards Winner for 2020. This week's episode of Agency Dealmasters is sponsored by Accountinsight Built for B2B marketers. Managed by B2B agencies AccountInsight helps you deliver targeted, tailored ads to high-value companies. Because today’s B2B buyers decide digitally, and in teams of up to 40 people. You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account Based Advertising. | |||
| Sherilyn Shackell on leadership and culture | 02 Mar 2021 | 00:57:08 | |
Sherilyn Shackell is the Founder & Global CEO The Marketing Academy. They identify & develop exceptional talent in the field of Marketing, Media & Advertising. Their coaches and sponsors are leading CEOs, CMOs, Marketing Directors, Agency Heads from some of the biggest companies in the world. They include Salesforce, BT, KFC, Mars Wrigley, Accenture, ITV, Google, and Facebook. We talk about how Sherilyn convinced a global network of leaders to give up their time for free to help build future leaders of our industry. we discuss all sorts for fascinating things from how she learned about marketing and the world of agencies from the back of a napkin to setting up the marketing academy. If you’re interested in: What it’s like to have a network of some of the most influential marketing leaders in the world in your LinkedIn connections. How agency leaders should improve their culture within their businesses then you will find this conversation fascinating. | |||
| Sherilyn Shackell (trailer) | 26 Feb 2021 | 00:01:35 | |
Sherilyn Shackell is the Founder and global CEO of The Marketing Academy, a unique 'not for profit' dedicated to inspiring and developing talented stars from emerging leaders to CMOs to become the leaders, Board Directors and CEOs of tomorrow. The Marketing Academy programs are highly-selective but totally FREE of charge. | |||
| Richard Hadler discusses B2B marketing: The bottom line | 17 May 2022 | 00:39:17 | |
Richard Hadler is CEO of alan. and author of the book 'Marketing: The Bottom Line'. alan. are a full-service B2B marketing agency for Tech, FS + Professional Services. They are reimagining the modern-day B2B marketing agency. alan. is the agency that finds ingenious solutions to complex B2B marketing problems. We talk about: 🔸 What makes alan. different from other B2B agencies 🔸 What makes B2B campaigns successful 🔸 How B2B businesses can improve their marketing 🔸 What has changed in how B2B brands grow Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org | |||
| Charles Courtier discusses M&A and agency culture | 24 Feb 2021 | 00:49:20 | |
Take part in the BenchPress agency survey 2021 Charles Courtier is the Chairman at MSQ Partners and a legend in media and advertising. He’s been in the industry for 30 years and has had a fascinating career. | |||
| Charles Courtier (trailer) | 22 Feb 2021 | 00:02:11 | |
Charles has had a 30-year career in advertising. He initially wanted to be a 'suit' in any of the big ad agencies. But they all turned him down; repeatedly. Eventually, a small London agency, Connell May & Steavenson, offered him a job in the media department. He took it. From there he did get his 'big agency' break and joined Young & Rubicam. By the time WPP acquired Y&R in 2000, Charles was their EMEA Media Director. In WPP media was fully spun-out of the ad agencies and MEC (now Wavemaker) was born. Charles was the Global CEO of MEC for 14 years, responsible for 5000 people across 80 markets. He did that role for 7 years based in New York and for 7 in London. Over that time MEC quadrupled in size and became a $1 billion business and one of the world's top 5 media agencies. Charles was a founding member of GroupM. He left WPP in June 2017. | |||
| Laurence McCahill on community building, brand purpose and happiness | 16 Feb 2021 | 01:01:06 | |
Take part in the BenchPress agency survey 2021 Laurence McCahill is a Co-founder of The Happy Startup School. He is on a mission to inspire, empower and connect entrepreneurs and leaders that want to create lives and businesses rich with purpose. After running a digital agency for 10 years, Laurence and his co-founder have devoted themselves to realising their vision for The Happy Start-up School creating experiences, programs and an accidental community of like minded people. Enjoy the chat! | |||
| Laurence McCahill (trailer) | 10 Feb 2021 | 00:02:06 | |
Laurence McCahill is on a mission to inspire, empower and connect entrepreneurs and leaders that want to create lives and businesses rich with purpose. After running a digital agency for 10 years, Laurence and his co-founder have devoted themselves to realising their vision for The Happy Start-up School creating experiences, programs and an accidental community of like minded people. | |||
| Jonathan Trimble discusses creative capital and building scale-ups | 09 Feb 2021 | 01:14:49 | |
Take part in the BenchPress agency survey 2021 Jonathan Trimble is the CEO of And Rising. They work with the world’s fastest growing scale-ups, helping them to become universally loved brands of tomorrow. | |||
| Jonathan Trimble (trailer) | 05 Feb 2021 | 00:01:25 | |
Jonathan Trimble is the CEO of And Rising, a creative partner to the world's fastest growing scale-ups, helping them to become universally loved brands of tomorrow.
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| Kate Kallot discusses marketing, AI and social change | 03 Feb 2021 | 00:45:28 | |
Take part in the BenchPress agency survey 2021 Kate Kallot is the Head of Emerging Areas at NVIDIA, the largest AI company in the world. | |||
| Kate Kallot (trailer) | 29 Jan 2021 | 00:01:21 | |
Kate Kallot is the Head of Emerging Areas at NVIDIA. She builds large complex AI ecosystems and developer communities to drive forward innovation focused on solving real-world problems. She believes in the power of AI to drive social change. Using tech innovation she helps to accelerate economic development in emerging markets. She has won multiple accolades throughout her career being named Business Insider Top 100 Transformers 2020, VentureBeat Women in AI Rising Star in 2020, the CES ‘Best of Innovation Award’ and the China AI Industry Innovation Alliance ‘Most Remarkable Product Award’ in 2018. | |||
| Patrick Collister on what makes great agency businesses | 26 Jan 2021 | 00:58:38 | |
Take part in the BenchPress agency survey 2021 Patrick Collister is the former Executive Creative Director of Ogilvy & Mather UK. In 2013 he became creative director of The ZOO, Google's client-facing creative think-tank. He is also the author of How to use innovation and creativity in the workplace. Take part in the BenchPress agency survey 2021 | |||
| Patrick Collister (trailer) | 25 Jan 2021 | 00:01:38 | |
Patrick Collister is currently a non-exec creative director at tech start-up Ad-Lib. He was previously creative director of Google ZOO (NACE). He has also been ECD and Vice-Chairman of Ogilvy and Mather. | |||
| Libby Brockhoff on life, leadership and shaping culture | 09 May 2022 | 00:55:07 | |
Libby Brockhoff is CoFounder /Creative Director at Odysseus Arms, an award-winning independent ad agency that provides creativity and brand innovation for the modern CMO. Libby was named by Campaign magazine as one of the most influential advertising women in the past. Clients include The Body Shop, Facebook, YouTube, Microsoft, Capital One and Amazon to name a few. She also co-founded Mother in 1996, one of the world’s most respected, independent creative companies in the world. This is episode 4 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about: 🔸 How modern CMOs differ from previous CMOs 🔸 How to stay creative 🔸 The importance of creating an agency with a positive culture 🔸 How to deal with quick growth as a small business Enjoy the conversation Mentioned in this episode: This episode is brought to you by Worldwide Partners Learn more about Worldwide Partners at https://www.worldwidepartners.com/ Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org | |||
| Katy Howell on growth, diversity and breaking the social boring | 19 Jan 2021 | 01:01:31 | |
Take part in the BenchPress agency survey 2021 Katy Howell is the CEO of immediate future. She has run the company for almost 17 years where everything they do is underpinned with social data. Campaigns are built around four main skills to break the social boring: If you are interested in anything to do with: 🔸 Social media 🔸 The issues that divide us 🔸 How to spot trends coming 🔸 The rollercoaster of building an agency over 20 years We also discuss diversity and inclusion in the agency community, after the murder of George Floyd and a lot of people were posting black squares as a show of support, she went the other way and posted the most emotional and passionate video on Linkedin that was so real, bold and quite vulnerable for any agency owner. It got a lot of support on social but really scary to put yourself out there as an independent business owner. We had a deep honest conversation about the race and the challenges that affect us in the marketing industry. She goes from winning Sony EMI for 1.5 million to the 2008 crash. She talks about her mistakes working too much on the business and not enough on family, over reliance on one client. This is truly a masterclass in building an Indi businesses over what is now a 20 year career. Enjoy the chat! Take part in the BenchPress agency survey 2021 | |||
| Katy Howell (trailer) | 14 Jan 2021 | 00:01:50 | |
Katy Howell is the CEO of Immediate Future. She has run the company for almost 17 years where everything they do is underpinned with social data. Campaigns are built to break the social boring and hit the social sweet spot with your customers. | |||
| Andrew Wilkie on engaging advertising, bravery and live events | 12 Jan 2021 | 00:50:46 | |
Andrew Wilkie is a board Director at Touch Associates. He spent around 20 years at Saatchi and Saatchi and became Managing Director at GUM the branded content division creating some breathtaking films, TV documentaries, events and music. He started his career when advertising was still adverting, not the watered down version we have today. He started in the industry in 89 when the Berlin Wall came down and worked at the legendary Saatchi and Saatchi when it felt like nothing was impossible and you were only limited by the power of your creativity. This is a masterclass on: 🔸 Branding 🔸 Finding a brands place in the world 🔸 Diversification due to covid 🔸 The evolution of live events in lockdowns 🔸 The importance of bravery to create truly great work This was just just a great conversation from someone who has seen it all when it comes to branding and creative work. It was such a pleasure speaking with him. Just such a down to earth, funny and charming guy. Enjoy the chat | |||
| Andrew Wilkie (trailer) | 11 Jan 2021 | 00:01:49 | |
Andrew Wilkie is a board Director at Touch Associates. He spent around 20 years at Saatchi and Saatchi and became Managing Director at GUM the branded content division creating some breathtaking films, TV documentaries, events and music. | |||
| Kimi Gilbert shares practical advice on new business for agencies | 07 Jan 2021 | 00:43:04 | |
Kimi Gilbert is the Managing Partner for The Future Factory. They are one of the UK’s leading business development consultancies. They work with Creative, Comms and Digital agencies. Since 2011, they have helped to shape the future of more than 300 agencies, contributing to new business wins in excess of £100m. Kimi is a fascinating person with the most interesting career path, which gives her a very different perspective on the industry. We discuss what every creative business wants to know: Enjoy the chat | |||
| Kimi Gilbert (trailer) | 05 Jan 2021 | 00:02:00 | |
Kimi Gilbert is the Managing Partner for the Future Factory. They are one of the UK’s leading business development consultancies. They work with Creative, Comms and Digital agencies. With a mix of lead generation, board level coaching, market insights and consultancy, they help to make the future more predictable for agency Owners, Founders and Directors. | |||
| Abeed Janmohamed on growth strategies for technology and media businesses | 21 Dec 2020 | 00:56:32 | |
Abeed Janmohamed is the founder and Director at VOGL. He is an experienced C-Level Executive & Board Member with a demonstrable history of working with startups and high growth businesses. He has extensive experience in Business Development, Revenue Operations, Commercial Strategy, Pricing and Investment Strategy. Experience across AdTech, Martech, Blockchain, IOT, Sport Sponsorship and Information/Data Security. We discuss: 🔸How to value a business Enjoy the chat
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| Abeed Janmohamed (trailer) | 18 Dec 2020 | 00:02:00 | |
Abeed Janmohamed is the founder and Director at VOGL. He is an experienced C-Level Executive & Board Member with a demonstrable history of working with startups and high growth businesses. He has extensive experience in Business Development, Revenue Operations, Commercial Strategy, Pricing and Investment Strategy. Experience across AdTech, Martech, Blockchain, IOT, Sport Sponsorship and Information/Data Security. | |||
| Chris Kemp discusses how agencies win new business | 15 Dec 2020 | 00:50:05 | |
Chris Kemp is the owner of Ingenuity, a new business consultancy for agencies and brands, specialising in lead generation, new business events, pitch management, brand partnerships, PR and content. Agency clients include BBH, MCcann, Weber Shandwick and they have also worked with a number of leading brands, including Sainsbury’s, EE, Amazon, Aldi, Nestle, Loriel, SKY, Wilkinson and Coca-Cola. We discuss: Enjoy the chat | |||
| Chris Kemp (trailer) | 14 Dec 2020 | 00:01:23 | |
Chris Kemp is the owner of Ingenuity, a new business consultancy for agencies and brands, specialising in lead generation, new business events, pitch management, brand partnerships, PR and content. | |||
| Alex Bennett Grant on Impact, legacy & Biggie Smalls | 03 May 2022 | 01:03:53 | |
Alex Bennett Grant is the Founder and CEO of We Are Pi, a Creative Innovation Consultancy founded on international Pi day. He has won many awards including, Ad Age 40 Under 40, They have been Campaign Global Agency of The Year finalist 2021, Ad Age & Creative Pool Small Agency of The Year 2018, 2019 and 2020. This is episode 3 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about: 🔸 The link between diversity and innovation 🔸 Starting a business in a global financial crisis 🔸 How We Are Pi creates a positive social impact 🔸 Setting up We Are Pi in Amsterdam Enjoy the conversation Mentioned in this episode: This episode is brought to you by Worldwide Partners Learn more about Worldwide Partners at https://www.worldwidepartners.com/ Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org | |||
| David van Schaick on the importance of brand in complex B2B decisions | 08 Dec 2020 | 00:54:45 | |
David Van Schaick is the CMO of The Marketing Practice, one of the leading global B2B marketing agencies in the country with revenues over £17 million. They have over 180 people and run global marketing programmes for the likes of Microsoft, O2 Telefonica, Xerox, Salesforce and Citrix. David has really a fascinating background not only academically but also professionally. He starts his career as a copy writer in 2005 and he joined at the right time because from that point on, growth really took off. They were ranked number 3 in the fastest growing UK B2B agencies and number 9 in the fastest growing US B2B agencies. The arc of his career tracks the development of behavioural science and behavioural economics and how that discipline has been adopted by the marketing profession and made popular by books like Thinking Fast and Slow, Daniel Khanneman and predictably irrational, Dan Ariely. From that point of view he's a marketing purist and talks about the importance of B2B marketers taking brand far more seriously than they have been so far. If you are at all interesting in: 🔸 Brand vs demand 🔸 Account based marketing 🔸 Behavioural science in B2B marketing Enjoy the chat | |||
| Tamara Littleton on crisis management and social media | 01 Dec 2020 | 00:55:45 | |
Register for my ClientSide webinar Wednesday 9th December 3pm: Guests include
Tamara Littleton is the founder and CEO of The Social Element. They are a 300 person global social media agency providing social media solutions to some of the world’s biggest brands including Diageo, Toyota, Mondelēz, HSBC and Nissan. She founded the company in 2002, pre Facebook. By 2017, they had become the largest independent social media agency with the biggest global reach of anyone in this space. She also runs sister company Polpeo, that provides a unique crisis management platform. We discuss:
Enjoy the chat | |||
| Ryan Hall discusses agency growth & Slow Selling | 23 Nov 2020 | 00:57:10 | |
Ryan Hall has built a career transforming how B2B sales is done and how sustainable pipelines are built. He is the Growth Chief Officer at The Zeitgeist and has held leadership roles in, Karmarama, Accenture and TH_NK. Including two successful exits. He also works with a range of B2B businesses and has sold and supported over £100m of deals in his career. He is currently working with Territory Studios, who Motion graphics and screen effect, Marvel movies, Spiderman, Ex Machina, Blade Runner 2049 We discuss:
Enjoy the chat! | |||
| Ashleigh Ainsley discusses talent, diversity and technology | 17 Nov 2020 | 00:54:26 | |
Ashleigh Ainsley is the co-founder of Colorintech.org and Black Tech Fest. A fascinating organisation around increasing access, awareness and opportunities to underrepresented groups in the technology industry. You may have heard of one of two of their partners like: Google, Facebook, Microsoft, Deepmind, JP Morgan, Box, Tiki’s Tok, WPP, just go down the list…. We discuss:
Enjoy the chat | |||
| Jeremy Harvey discusses brand insight and creativity | 09 Nov 2020 | 00:52:16 | |
Jeremy Harvey founded Clarity in 2005 with his business partner and long time collaborator Chris Morris. Deriving from larger agency backgrounds, Clarity was formed to be a different kind of agency, with a more focussed hand picked team built around specialist sectors and with a passion for creating clear, motivating communication that cut-through in this increasingly noisy marketplace. Their clients have included: Premier Inn, Europcar, Volkswagen Group, Jaguar Land Rover, Ideal Standard, Parker UK, NUS, The Restaurant Group, Homebase, TGI Friday's, Wilkinson Sword, Interserve, ISS, Radisson and Whitbread. We discuss:
Enjoy the chat | |||
| Nathan Anibaba discusses 100 episodes of Agency Dealmasters | 29 Oct 2020 | 00:32:27 | |
This week on the podcast, we have a very special episode. Episode 100! And if you are at all interested in what Agency Dealmasters does and where it’s going, then you will find this conversation fascinating. This time the tables are turned and we get our awesome editor Chis Blaszczyk to interview me. I just want to say firstly, thank you so much for listening, subscribing, and supporting us so far. This is number 100 and it’s crazy to think how far we’ve come. We started the podcast on 20th January 2019. It’s been the greatest learning experience of my life and it’s been so awesome and humbling to speak to so many of you listening. We have such an amazing community here at Agency Dealmasters and it’s only growing. Looking back on the last 100 episodes, it been just a tsunami of knowledge shared and wisdom on not just how to grow an agency business, or any business for that matter but we’ve learned so much about life and success and failure, how we should think about all those things. My favourite part of the show is when we get the business out of the way and I ask the questions I really want to ask about their favourite books, mentors, Netflix or Amazon, lessons for young people and what they know now looking back on their careers. Nothing that I’ve done in my life has made me grow as much as this has. I’ve made some awesome friends along the way and built an amazing business in the process which you will hear more about in the show. We’ve had thousands of downloads, we’re live in 51 different countries. I know business has been done on the back of the podcast which makes me really happy. It’s just been a lot of fun. Because it’s number 100 we thought we would change things a bit and get Chis Blaszczyk our awesome editor and just general badass to interview me. I’ve known Chris for years and he’s recently joined the company. We met at a boxing gym, he’s super fit, but like me he’s all about personal and professional development, reads a lot, listens to podcasts and he’s on his own growth journey. Her was super nervous when I suggested this, but after he thought about it for a while he came back and agreed to do it, which I appreciate because this is way out of his comfort zone. But as I’ve discoed over 100 episodes, these uncomfortable things are the things that force you to grow. And he has grown so much in his little time here and I can’t wait to see how much more he grows here. I just want to say again, thank you, thank you, thank you for all your help and encouragement and support and listening. We haven’t put any paid behind this at all so it’s all come from you telling your friends and colleagues about the show. So I really appreciate it. We’re building something truly amazing here at Agency Dealmasters and I’m really grateful for your support. Here’s to 100 more. Enjoy the chat.
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| Stuart Bradbury discusses experiential marketing | 20 Oct 2020 | 00:59:28 | |
This week on the podcast, I have an extra special guest, Stuart Bradbury is the Managing Director of Avantgarde. If you are at all interested in how to create world class global brand experiences for the likes of Mercedes/BMW, Porsche, Samsung and other global brands then this is the podcast for you. They worked with Samsung on the Olympic torch relays for London 2012. Where they had a Million of people in the streets with the torch. Worked for Porsche at Le Mans.
Enjoy the chat. | |||
| Joe Hine on M&A Lockdowns in 2020 | 13 Oct 2020 | 00:32:45 | |
Book your tickets for 7 priorities for rapid profitability and cost reductions for agencies Joe Hine is a Partner at SI Partners Global He has been involved some of the biggest deals in the creative services space. He was involved in the sale of Velocity Partners' stake to Next 15. The sale or 'All of us to BCG' and the sale of Market Gravity to Deloitte. He is uniquely qualified to talk about the M&A experience in 2020. With the FT and other publications in the summer talking about lockdowns in global dealmaking, Joe’s firm has seen the opposite. They’ve gone to market 8 times since March, all have been achieved without face to face meetings. This is just a masterclass in all things concerning dealmaking for creative services firms. If you’re interested in anything to do with M&A in during COVID-19 then this is the podcast for you. Enjoy the chat. Book your tickets for 7 priorities for rapid profitability and cost reductions for agencies | |||
| Richard Parsons on the importance of fame in B2B marketing | 07 Oct 2020 | 00:48:12 | |
Book your tickets for: 7 priorities for rapid profitability and cost reduction for agencies.
He holds no punches, he says; ‘B2B marketers have lost their way, they have chased the money and jumped on the thought leadership bandwagon'. We discuss: Why the main objective of agencies is to create fame for their clients. In his opinion, nothing is more important than that fame metric which creates memorability, preference and ultimately buying behaviour. They not only back this up with hard data from Binet and Field, but it’s also born out of their results for clients like Rockwool, Micro Focus, EY and Yell which have resulted in multiple awards wins. If you are interested in: The importance of brand and Fame in B2B marketing then you will find this conversation absolutely fascinating. Book your tickets for: 7 priorities for rapid profitability and cost reductions for agencies | |||
| James Collis discusses B2B tech, agency growth & working from anywhere | 30 Sep 2020 | 00:54:50 | |
James Collis is the founder and managing director of Revere agency. A phenomenally successful insight-driven B2B marketing agency with clients like Avanade, VMware, Worldpay and Sitecore. We discuss, what it takes to build a world-beating technology agency and what mistakes to avoid along the way. He founded his first agency, Second2 in 2001 and built it to be one of the most successful B2B Marketing agencies in 2011 and later sold the business to an AIM-listed group. But realised they short-changed themselves and in his words, he‘learned how not to sell a business’. If you are interested in:
We also talk about what’s important now to attract an increasingly purpose-driven, socially motivated millennial workforce who are less interested in financial incentives and are increasingly concerned with social issues of race and inequality. If you are interested in any of that then you will find this conversation to be absolutely fascinating. Enjoy the chat. | |||
| Judith Niederschelp, narrow the focus and grow the B2B brand | 27 Apr 2022 | 00:35:25 | |
Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions. Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school. We talk about: 🔸 How the best B2B businesses win new customers and grow 🔸 Using intent data to drive commercial outcomes 🔸 How to successfully measure advertising impact 🔸 Overcoming the challenge of growth for early-stage and established businesses Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org | |||
| Chris Bagnall on becoming the biggest B2B comms group in the world | 22 Sep 2020 | 00:57:59 | |
Chris Bagnall is the founder and CEO of Transmission Agency They are in the top 5 B2B only international agencies in the world. and just in case you were wondering, that list of 5 starts at above 25 million US dollars. They’ve been either the first or second fastest growing B2B agency HQd UK for the last 4 years in a row. They are the 42nd fastest growing business in the UK, according to the FT. Their goal is to become the biggest, most respected B2B comms group in the world. They’ve done this with all organic growth, no investors. We discuss:
Enjoy the chat. | |||
| David Crawford discusses Covid 6 month in - Where are we now? | 15 Sep 2020 | 00:49:31 | |
David Crawford is the founder of the Digital strategy unit. If there is anyone who can bring us to date and give us an accurate account of the lessons and learnings from the last 6 months, it’s David Crawford. He has actually written an excellent piece related to this on LinkedIn called 6 from 6. The link is in the description. A couple of interesting highlights from his post: 1. The steering wheel is more important than the accelerator 2. Don't Do One Thing Well - Do It Brilliantly! 3. There really isn’t any room for passengers
We talk about:
Probably the biggest learning has been, Jim collins or Blair Enns philosophy of being really clear about the services we offer and the markets that we serve. If you are interested in any of that stuff then you will find this conversation absolutely fascinating. Enjoy the chat | |||
| Mandy Merron on building and realising value, M&A and recessions | 07 Sep 2020 | 01:03:09 | |
Mandy Merron is a partner at Moore Kingston Smith. They are one of the Uk’s leading accountants and business advisors, with over 500 employees and 60 partners. Their network spans 30,000 people across 100 countries. They have been around since 1923. Mandy now runs the media business which is now over 100 people. If you are remotely interested in:
We go really deep into how to win new business, she spends a lot of time talking to clients about their value proposition and finding the right TRIBE of client. She has some fascinating ideas on how to win new business. She says new business is really an attritional process, you need to keep delivering it day in day out. If you’re interested in any of that then this is the podcast for you. | |||