Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine

Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. But the veteran of Bank of America was familiar with his new agency, Publicis Groupe, from his old job. And he hit the ground running by overseeing a new holiday campaign starring Chris Pratt. Here, Curtin talks about what it's like coming in right after an agency review and just before Sam's Club's biggest season in retail, as well as how he's bringing finance and fintech experience to retail.

On this episode, Luker also talks about what Grillo's looks for in partnerships.

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what's ahead

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing

Creative Director Kelly Warkentien talks about being more cost effective and flexible

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.

Dr. Squatch had a Super Bowl ad three years ago, and while it's never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.

New CMO breaks down his priorities and offers Super Bowl advice

Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.

CMO Fara Howard talks about the role of TikTok and AI for GoDaddy

Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs.

Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why.

Dig deeper on the topics mentioned in this week's episode:

~The meaning of agency holding companies' changing power dynamics

~Dentsu's strategy to stand out amid industry M&A

~Behind the scenes of the updated "How Many Licks" campaign

~Listen to Little Caesar's CMO talk sports marketing strategy

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.

The streamer's CMO Nicole Parlapiano is focused on building the platform's brand while competitors go for content trailers and sizzles.

Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy

TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.

The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisition

After last year's meltdowns, the carrier is investing in technology and communications

Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.

CMO Tim Ellis discusses influencers, social media and showing a more 'playful' side of the league

Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It's a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.

Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.

Greg Hamilton joins the Marketer's Brief Podcasts to talk about the chain's four years as an NFL sponsor.

Roxy Young, Reddit's chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.

CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketing

Austin Leonard, head of sales for Sam's Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.

Applied Design's Brad Scott joins the Marketer's Brief podcast to talk about the challenges and benefits of including accessible elements in design

Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.

Malibu marketing VP Matt Foley talks about playing to the brand's strengths, including two remakes of 'Escape (The Pina Colada Song)'

Spin Master's new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what's ahead for the holiday season

Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.

Marketing Exec Kelly Colbert joins the Marketer's Brief to discuss the brand's recent 'Translators' campaign

Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo's, talks data and the crucial role of social media

Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand's practices.

Plus, Group Black is changing its name to Portrait Media Group. In an exclusive interview with Ad Age, co-founder Bonin Bough explained the reason as well as the company's future path. And one change for future CMOs is the rise of test-running roles before committing full-time. Read more on how to get noticed for interim marketing positions.

Dig deeper on the topics mentioned in this week's episode:

~Inside brand-agency marriage counselling

~The stats on client-agency tenure

~Google won't be forced to sell Chrome

~What Kraft Heinz's reorganization means for its future

~Keep up with the latest account reviews

~Buy tickets to Ad Age's Business of Brands conference

~Listen to Manscaped's CMO talk unconventional media strategies

Mattel exec on brand collabs, Barbiecore and future spinoffs

Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'

Carla Dunham joined the DTC brand earlier this year and is already making marketing changes

VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.

Chief Brand Officer Amy Smith talks about Toms' mental health awareness campaign and its Pride Month collection

Danone's VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needs

New CMO Damon Burrell talks about Geico's marketing strategy amid insurance upheaval and why the gecko maintains his appeal

Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.

President Jamie Cygielman talks about reaching today's digitally savvy kids and their parents

Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's "Send Face Pics Instead" went viral.

Chief Marketing Officer DeLu Jackson on the brand's new creative platform, sports sponsorships and the new generation of home buyers

VP of Marketing Kate Boltin discusses the dairy co-op's growth strategy

Chief Brand Officer Laurie Lam on where e.l.f. has found success and what comes next