Most "automatic" Amazon Ads software is hit or miss, and learning to do it yourself is (lets be honest) BORING.

 

But sellers can't just ignore the most powerful ads platform to sell more products, right?

 

Brand owners should understand Amazon Ads well enough to hire someone, and know if they're doing a good job.

 

Otherwise, your entire revenue is left in the hands of your ads manager.

 

I've literally audited an ads account managed by another agency that had ZERO changes in more than a year!

 

In this episode of the Actualize Freedom Podcast, I grill Mina Elias about the top things non-technical Amazon sellers must know in order to effectively outsource their ads.

 

Guest Name: Mina Elias

Founder of  Trivium Group

https://triviumco.com/

If you sell products on Amazon & you don't know the math behind your conversion rate, you're definitely dumping profit in the garbage.

 

In this video I'm going to show you in simple terms how much more profit you could be making with very small conversion rate improvements.

 

 

If your competitors are doing even half of what I'm going to show you & you're NOT... over time, they will win.

James Dihardjo is co-founder of MerchantSpring and has been part of the

e-commerce space in Australia since the early days. James is responsible for customer

success and is obsessed with providing industry leading e-commerce analytics to sellers all over the world.

• 1:54 - Target Competitors ASINs with PPC
• 4:23 -  A lot of idiots worry about ACoS
• 3:00 - Stealing sales away from competitors.
• 9:06 - Which ASINs should you target with Ads?
• 11:29 - Manychat for Amazon Launches.
• 16:50 - The #1 Thing for Amazon Listing Optimization: Photos.
• 18:06 - For Keywords, Title is Most Important.
• 18:46 - about 90% of sales come from between 3 & 8 keywords.
•  20:49 - Category Listing Report
• 25:02 - Amazon is better than ever right now... if you treat it like a real business

• 1:35 - What it was like being one of the first digital nomads
• 4:30 - Keith's transition into Amazon FBA from Google Adsense sites
• 7:15 - Managing cash flow has been a hindrance to growth - had to max out credit cards in the beginning to fund inventory growth
• 9:06 - “You need $10,000 to start on Amazon”
• 10:48 - Many 7 Figure Sellers are in 6 figures of debt
• 19:52 - The best way to develop products is to spend a ton of time reading reviews

 

bagels.io is a software tool for Amazon Sellers that Keith Mander had built for his own Amazon business and is exploring offering to others as well.

Joe Reichsfeld has been doing e-commerce for 19 years & his clients have 3.5 million listings across 11 marketplaces. Been involved in over 7 million launches & relaunches with no giveaways. At full price, with a buyers email list in hand. There are not many people I know with more experience with how to drive external traffic to Amazon listing.

Being COO of major software company SixLeaf, Anthony Lee has unique insights into how Amazon algorithm changes affect launches & ranking.

We go into some of the trends he's seen in the data, & his journey from quitting a $30k per year job to being fed consulting clients by Ryan Daniel Moran to COO of a software company.

After successfully launching his first products on Amazon, he soon after started consulting for other sellers and built that into a booming business. One of his friends launched ZonBlast (now https://www.sixleaf.com/), the original product launch company serving Amazon Sellers. After helping them grow at a rapid pace, he was promoted to Chief Operations Officer.

He's also the founder of http://importhacker.com/ where he helps e-commerce sellers navigate importing products from China to sell in the US.

Daniel DiPiazza is a best-selling author whose content has a monthly reach of more than 500,000 viewers and has been featured in Forbes, Inc., Fortune and Time.

After quitting his job at Longhorn Steakhouse in 2011, he began a serial entrepreneur streak growing multiple six-figure service businesses.

Navigating an Amazon suspension can be on of the worst things an Amazon seller has to deal with. Because it’s such a hot-button issue I wanted to talk to Ed Rosenberg of Amazon Sellers Group TG.

He consults with some of the top Amazon sellers and is a compliance specialist so he understands how to not get suspended better than anyone in the space.

Amazon Advertising is the new name for all AMZ ad platforms... are they trying to take on Facebook & Google Ads? 😯

I could think of no one better to consult than Brian R Johnson of PPCScope for Amazon Sellers, Sponsored Products Academy, & canopy.management

Serial entrepreneur of the highest regard, Manny Coats has been involved in successful online marketing and advertising since the 90's.

Through perseverance and hard work, he is now running multiple 7-figure businesses; from PC games to mobile applications and now Amazon software.

He is the CEO and founder of Helium 10, a software suite that helps drive the success of many Amazon seller businesses, including his own. You can follow him at AM/PM Podcast on YouTube.

Hellotax helps Amazon EU and US sellers to expand in Europe and provides

online VAT and OSS Registration & VAT Filings to reduce your workload in Europe.

Stay tax compliant within Europe and start monitoring your thresholds with our free tool today.

1 min hellotax dashboard demo video: https://youtu.be/6FRoxWmrCEs

2 min Expansion to EU package video: https://youtu.be/UQ-CW1tkP6M

10% discount for Kenji ROI views/clients:

Link: https://hellotax.com/?_get=kenjiroi

Coupon code: KENJIROI

• 01:38 – What happened when CRA contacted Wilson?
• 13:35 – Setting up a business everything right from the start is a must.
• 14:14 – The importance to understand the language of bookkeeping.
• 19:37 – Having a super clean book can put you in a position to sell your business if you’re trying to exit.
• 25:21 – The main benefits of having a corporation as opposed to just doing it on your own personal bank accounts.
• 27:11 – Wilson;s Angry Birds story..
• 31:43 – Action

• 00:40 – What is Post Launch Monitoring?
• 02:22 – Keyword Rank Monitoring.
• 04:01 – Example of a keyword change.
• 06:06 – When to do a second launch.
• 07:24 – What are Super URLs?
• 11:30 – Dealing with / Tactics to get rid of negative reviews.
• 13:05 – Danny’s recommendation on how to actually reach out to customers.
• 15:22 – Stand Up Desk and tips keeping out with shape, body and health.
• 17:43 – Action steps for post launch monitoring.

In this episode we go through Amazon PPC: Sponsored Ads. Learn how to steal sales from competitors, what the important terminology is, what are the key ways to set up your campaigns.

There's few feelings more helpless than going out of stock on Amazon while your inventory sits in a Chinese port.

Unfortunately that's the situation many Amazon sellers are facing in Q4 2021.

The global supply-chain shortage is hitting hard, with reports of some brands paying 40k + per shipping container.

But it may not be as hopeless as you think...

Some brands have found creative solutions to these crippling issues.

In this episode of the Actualize Freedom Podcast, Ivan Torlopov shares:

✅ A creative, time-saving shipping strategy most people don't know is an option

✅ How big brands are minimizing damage from the massive shipping fee increases

✅ How to limit downside risk, and avoid a Q4-killing supply chain catastrophe

Just one of these tips could be the difference between xmas coming early and Jeff Bezos giving your Amazon payouts to another seller on the nice list.

Watch the podcast on Youtube now.

Speaker Name: Ivan Torlopov

Speaker Linkedin: https://www.linkedin.com/in/ivan-torlopov-fba-ecomm-consultant-4599b340/

Speaker Website: https://sellerplex.com/supply-chain-challenges-in-2021/

Links:
https://twitter.com/robbyyschad
https://medium.com/@robschad
https://www.facebook.com/robbyschad
http://copywritingprofessor.com/

Here at Actualize Freedom, we have gathered all of the best market research tools and hacks so that you can start your new e-commerce business quickly and efficiently. This is Part 3 of our Product Research series. Make sure you have listened to Parts 1 and 2 before moving on!

Welcome to Part 2 of our Product Research series. In Episode 3, we shared some of our best practices for beginning Product Research. It is crucial to your success to know your product will be a profitable investment well before you ever post your first listing on Amazon.

Welcome to episode 2, and another chance to change your lifestyle and hack your freedom through e-commerce. We are here today to tackle some of the tough questions you are going to face when you begin your online business.

Did you know that Amazon's EU marketplaces together are equal in sales to the US market now?

The US is still king, but Amazon is growing much faster in their foreign marketplaces & it's becoming impossible to ignore.

But so many brand owners make embarrassing mistakes localizing their listings. Don't make the mistake so many Chinese sellers make with poor translations, weird wording, and assuming their images will work well overseas.

Even between the US, UK, and Australia the spelling of many words is different, making keyword localization super important.

The conversion rate difference between localized and non-localized listings can mean thousands, even tens of thousands per month more revenue.

In this episode of the Actualize Freedom Podcast, host Danny Carlson digs into Omar Angri's deep knowledge of Amazon Listing Localization from his agency Margin Business. They've been focused specifically on this problem for years and have a team of more than 20 tackling the issue.

Omar Angri's Contact Info

• Margin Business Website: https://marginbusiness.com/
• Omar Angri's Email: omar@marginbusiness.com

The 10 figure unicorn is a very rare company, even rarer as a teenager. But that's exactly what Shaahin Cheyene accomplished before his 20th birthday!

And he did it before Facebook ads even existed.

His supplement brand touting a "legal but barely" supplement blew up across the US, going viral in mass media and exploding demand.

Now a grown man in his 40's Shaahine has built multiple successful brands and is highly focused on the Amazon marketplace.

What lessons did he learn from his meteoric rise to a billion, and how does he implement them in his brands today?

And what was it like as a teenager making more money than the GDP of a small city?

All this and more in this episode of the Actualize Freedom Podcast

Shaahin Cheyene Podcast and Website

• Billion Podcast (about his story growing to a billion)
• Hack And Grow Rich Podcast (About selling on Amazon)
• www.shaahincheyene.com

Can spiritual practices help you grow your business faster?

If you're like most online entrepreneurs I know, you've dabbled in spiritual practices like meditation to help grow your business.

Gone are the days when all things spiritual are dismissed as "crazy hippie stuff" and today it's rare to find an Amazon seller who doesn't have some type of spiritual practice.

Personally, spiritual development has been a key part of growing as an entrepreneur. I simply couldn't have broken through my mental barriers and insecurities to grow a 7 figure company without it.

In this episode of the Actualize Freedom podcast, we're thinking outside the "Amazon FBA" box and diving into spirituality with Ryan Cropper, a YouTuber with a 200k subscriber channel who teaches about advanced spiritual techniques.

Even though this podcast is about Amazon, when my favorite spiritual YouTuber arrived in Bali I couldn't pass up the opportunity to interview him at my villa!

In This Episode of Actualize Freedom

• How to get past the "woo-woo" and extract the business benefits from spiritual practices
• How to be spiritual without developing "Spiritual Superiority Syndrome"
• What the world-famous Bali spiritual community is like from 2 location independent online business owners.

Ryan Cropper YouTube Channel and Website

• Youtube
• Ryan Cropper's Website

Driving external traffic to Amazon products has always been tough, but in 2021, it's practically a requirement to succeed.

 

Manychat bots have new restrictions, Facebook Ads is losing effectiveness, and Amazon Attribution has been released to the masses.

 

So what is the best external traffic strategy for Amazon in 2021?

 

Alex Czechowski from Helium 10 has been neck deep in this transformation, and part of the team building their new tool that is studying this evolution.

 

On this episode of the Actualize Freedom Podcast with Danny Carlson, we go into what the most effective strategies are today for boosting the visitors to your product pages, ultimately leading to more sales.

You don't need me to tell you that launching a new product to page 1 on Amazon is getting harder and harder these days.

 

Not only is the Amazon algorithm constantly getting more and more sophisticated...

 

But the increasingly large number of Amazon sellers are getting craftier as well.

 

What works today might be obsolete 6 months down the line...

 

Thankfully, Brendon Fields joins us on this episode of the podcast who is an expert on product launch strategies.

 

In the episode we go over:

 

✔️ Why rebates might be one of the most powerful launch strategies in 2021

 

✔️ How to successfully run a rebate launch strategy the right way (and avoid losing thousands of $$$ from scams)

 

✔️ How you can get a leg up on the competition as Brandon shares his predictions for how product launch strategies will evolve in the future

 

If you are an Amazon seller continually looking to stay on top of Amazon's ever-changing landscape, this episode is for you!

YouTuber with more than 250k subscribers Mike Vestil shares one of the darkest periods of his entrepreneurial journey...

 

A series of obstacles including losing $20k per day on Facebook Ads, getting $5k+ worth of camera gear stolen, and going all-in on a new business venture that failed left him re-thinking his life direction.

 

Then he met a millionaire in Bali that heard his story, and told him to meditate for 4hrs every day.

 

Mike took his advice and has manifested his online business success once again.

 

Mike's YouTube Channel: https://www.youtube.com/channel/UCYON...​

Mike Vestil's Website: https://www.mikevestil.com/

Ecommerce moves faster than lightning, and strategies that worked well 2 years ago have shifted, or disappeared altogether.

 

That's why I'm bringing in an expert from one of the largest Amazon external traffic agencies for a free live masterclass.

 

It's exclusively for my Facebook group, so if you're not a member, comment TRAFFIC below and we'll invite you.

 

In this masterclass you'll see...

 

- Insights into what external traffic strategies are driving sales & ranking for 8 figure brands in 2021 (from a huge agency that manages tons of 7 & 8 figured brands)

 

- Biggest DO's and DON'Ts of running paid ads to Amazon, and how to avoid spending thousands but getting no results

 

- How to effectively MEASURE ROI of external traffic to Amazon, even when Amazon doesn't provide you with accurate data

 

- How you can implement these traffic strategies to generate sales and keyword ranking on Amazon

 

The masterclass is free, but only for members of the Amazon Value Library Facebook group.

Do any entrepreneurs actually like bookkeeping?

I did meet an Amazon seller in Vancouver who did, but he's a freak.

Unfortunately, this fear of books often causes HUGE financial problems.

Especially for ecommerce businesses that deal with long cash cycles, payment processing fees, and thousands of transactions.

I sat down my friend Nathan Hirsch to ask him everything ecom entrepreneurs MUST know to avoid a cash flow crisis.

He outlined how to find & work with an ecom bookkeeper and understand your brand's profitability at a glance.

Don't wait for a cash flow crisis to learn how to interpret your books.

Want the video? Comment the number from 1-10 that best represents how much you hate bookkeeping and I'll DM it to you.

Nathan is offering 1 free month of bookkeeping for the Kenji audience. Reach out to Nathan's company Ecom Balance here.

 

Speaker Name: Nathan Hirsch

Speaker Email: Nathan@ecombalance.com

Speaker Bio: Doc: https://tinyurl.com/4hztcauu

Speaker Website: ecombalance.com

Speaker Topics: Doc: https://tinyurl.com/4hztcauu

Ask any business owner what is the number 1 issue when growing your business...

All of them will say: lack of capital. 💰

For Amazon Sellers, there are a variety of options for people looking to get funding...

Loans, credit cards, factoring... heck even Amazon itself has some options they encourage people to look at.

But, there are are BIG problems with these traditional methods...

 

1. High-interest payments. ❌
2. Large monthly payments required (even during bad months). ❌
3. You may have to give up some equity. ❌

 

Enter Accrue Me.

Founded by Rob Stanley and Don Henig, Accrue Me is an Amazon funding company that eliminates a lot of these headaches.

Instead of collecting monthly payments or charging interest, Accrue Me makes money by earning a percentage of your profits.

"But what if I don't make a profit this month?", you ask.

 

In that case, Accrue Me earns nothing. They only make money when you make money.

The best part? Only pay when you want to. 😲

In this episode, Rob and Don walk Danny through their entire business model, how they got started, and the criteria they use to evaluate whether or not they will invest in an Amazon business.

As entrepreneurs, things usually don't go according to plan at the beginning... 😔

And when nothing is going your way, it's tough to see the light at the end of the tunnel.

"Is this journey even worth it?", you ask yourself.

Now imagine you were half a million dollars in debt, and you had failed 10+ different businesses up till this point...

You've never had a real job...

You have zero savings...

And your partner has left you, writing you off as a lost cause.

This is exactly the roadblock Jeff Lerner faced.

He knew he had to do something to get himself out of that hole... and fast.

So that's when he turned to starting online businesses...

Fast forward to today, and he now owns not 1...

Not 2...

But multiple 8-figure businesses! 💰

None of this would have happened if he had given up back then.

It just goes to show...

You've never fully failed until you've given up! 😤

In this podcast, Jeff spills the details to exactly how he pulled himself back up...

As well as the mindset needed to really succeed as an entrepreneur.

Launching and ranking a new product can be one of the most daunting tasks on Amazon.

 

You've got your standard giveaways, Manychat, PPC...

 

All of which are not cheap and take a while to show results.

 

But what if there was a way to launch without having to rely on these slow and expensive methods? 🤔

 

Jordan West does just that--he launches new products all the time, consistently bringing in over $100k+ in 24 hours after release.

 

In fact, for one launch... he sold $250k in under 24 hours!! 😲

 

And you know what the kicker is?

 

He did it all without spending a 💰 dime 💰 on ads, or having any discounts!

 

Want to find out his secret strategy? 🤫

 

Check out the latest episode of the Actualize Freedom Podcast, where Jordan goes in depth about his entrepreneurial background, his expertise in Facebook ads, and most importantly...

 

🚀 His secret strategy to selling $100k+ within 24 hours of launching! 🚀

Ever since Kevin Urrutia was young, he always knew he wanted to build something.

 

After learning programming to build his own websites, he wanted to surround himself with like-minded people to expedite his growth. 🌱

 

So, he ended up getting a job at the Mecca of coding--Silicon Valley.

 

Now, most people would have called it quits right there...

 

"I made it! I got a high-paying job in an in-demand field... what more could I want?"

 

But Kevin was just getting started! 🔥🔥🔥

 

From there he went on to start multiple 7+ figure businesses, (including some on Amazon), one after the other.

 

Along the way, however, he made many mistakes... 😨

 

But each time, he managed to bounce back and learn from them!

 

After all, our biggest lessons come from our biggest mistakes. 💪

 

In this podcast, Kevin condenses years and years of learning into one 30 minute episode...

 

In it he shares his wisdom about:

1. When to let someone else run your company.
2. How to hire the best people (step by step criteria).
3. How to adjust practices as your company grows.

 

And so much more!

Scaling a business takes constant reinvestment, & this rings even more true with Amazon FBA ecommerce brands.

 

Lack of access to capital can mean the death a new brand, or at least greatly slow it's growth. When an Amazon business is really taking off is exactly when you need capital the most!

 

Jack McColl is a serial entrepreneur that has grown multiple 6 & even 7 figure businesses using capital that he acquired through "debt hacking."
 

Basically he games the credit system in a way where he has more than $300k in lines of credit and doesn't pay any interest!

 

In this episode of the Actualize Freedom Podcast, Jack breaks down the strategies he uses to access massive credit and fund new businesses.

 

Including an Amazon FBA brand that will hit 7 figures in it's very first year.

Does TikTok marketing work for Amazon? Well if 10,000 unit sales in 1 day means it “works” then yes.

Using TikTok influencers to promote your Amazon FBA products is totally uncharted territory, and most brands aren’t using TikTok at all.

But Scott Needham has sold more than $350 million on Amazon over his career, and is now benefitting from a viral TikTok with more than 2 million views that had his warehouse staff working overtime just to ship the orders.

How did Scott deal with this insane volume? And what is he going to do to replicate this in the future?

Is TikTok marketing for Amazon the new blue ocean strategy for 2021?

 

Watch the interview here: How a TikTok Sold 10,000 AMZ Units

Link / Resources: Kenji ROI Blog

Creating a unique food brand and selling it with Amazon subscribe and save is the holy grail of recurring Amazon FBA sales.

 

But isn't it expensive & complex to design & manufacture a food product with all the right certifications?

 

Not according to Performance Nut Butter's founder Travis Marziani!

 

In this episode of the Actualize Freedom Podcast, we talk about how simple and cheap it really is to bring a new consumable food product to Amazon.

 

Travis shares his "must have" checklist when designing new products to bring to market.

Cracking the code on Amazon PPC Ads can be the difference between page one domination & liquidating your inventory.

 

Reality is, Amazon is closer to winner take all than "sharing the love" & nowhere is that more apparent than the super-competitive "health supplements" category.

 

Mina Elias is a 7 figure Amazon Seller that has paid his dues in the Amazon Ads arena., and in this episode of the Actualize Freedom Podcast he shares what he learned from spending thousands on high CPC ads for supplements.

 

While most Amazon Sellers stay far away from competitive categories, Mina Elias jumped in head fist, testing and tweaking until he found a formula that works.

 

See exactly how he optimized his Amazon PPC for supplements without burning all his cash in his interview with Danny Carlson, CEO of Kenji ROI.

Amazon FBA gurus love to post screenshots of their revenue numbers, but without good margins that screenshot is nothing but a stroke of the ego.

 

Luckily there are tech companies constantly innovating and enabling more efficiencies for Amazon sellers. One of those companies is Payoneer, and Ben Stein comes on to talk about their innovations that allow Amazon FBA sellers to keep their margins higher.

 

Chances are you're paying more than you have to for foreign currency wires, international payments to manufacturers, or receiving payments from Amazon. Traditional banks are almost always more expensive.

 

So watch the episode of the Actualize Freedom Podcast to see how smart ecommerce sellers are keeping profits high in 2021 and beyond.