Ask more questions. 
Ask different questions. 

You can learn a lot from and about your team by asking questions - and getting them what they want. 

Professor Rao and I had a wide ranging chat about leadership, emotional intelligence, and employee engagement. 

Professor M.S. Rao, Ph.D.
LinkedIn: https://www.linkedin.com/in/professormsrao
Substack: https://professormsrao.substack.com
Founder of MSR Leadership Consultants, India
Amazon: http://www.amazon.com/M.-S.-Rao/e/B00MB63BKM
Vision 2030: https://professormsraovision2030.blogspot.com
X: http://twitter.com/professormsrao
YouTube: https://www.youtube.com/@ProfessorMSRao
Meta: https://www.facebook.com/Professor-MS-Rao-451516514937414
See the Light in You: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132

This is for the CFOs in the audience. 

I'm competitive, and business is a competition. 
If you care about the financial side of business - upscaling your first level team leads is the biggest productivity change you can make. 

Team leads have an incredibly high level of power - and they rarely understand this. 

Understanding your power is critical to team leadership. 

Some thoughts on layoffs. 
I've been layed off and had ventures fail - so had to lay-off teams. 

Some thoughts on "why" and ideas to reduce layoff possibilities. 

Leadership has challenges - that's the game. 

Learning to have emotional resilience is how we handle challenges with grace. 

Want more?
Send us an email - hello@40pb.com

Solving impossible problems.
Launching cash cow products in record time. 
Easy interviews (yes, they can be easy).
And promotions without asking. 

One key skill enabled this and more. 

Want more? Send an email to hello@40pb.com

40PB uses a simple framework for our leadership system. 
This framework is used in many contexts - but strangely no-one talks about it. 

Mental Models (aka beliefs or principles), Skills, and Reps

Change is always happening and usually the emotional aspects are hardest to manage.

Jacqueline Kappers has a fascinating approach to help people move through the emotional part of change - in a variety of contexts.

If you want to learn more - send her an email info@capillaryconsulting.com

Everyone wants a great company culture - and employee engagement.

But where do you start?

Here's the recipe - build trust at the team level first. 

Great leadership requires specific mental models, here's the first three that we've found consistently in the best leaders. 

Leadership, mental frameworks, making systems, and improving team performance :-)

Shawn's origin story.
(he started as an accountant)

Surprising mental frameworks Shawn has but his clients don't know yet. 

Financial impacts of mental health.

Company cultures

Shawn is a business executive with over 30 years in the business world. Having worked for and with small businesses for much of that time as either a COO or CFO, Shawn is committed to business success at all levels.

In more recent years, Shawn has found tremendous passion in helping business leaders reclaim their entrepreneurial dreams.

Shawn is host of the Team Engagement podcast; a weekly “ rapid-fire ” podcast that discusses leadership and teams. With over 350 guests from all over the world Shawn is grateful to the many leaders who have contributed ideas, insights, and strategies.

Shawn is the author of the Sapphire Leadership Development System, a unique and proprietary leadership development system that helps leaders develop the team building skills and strategies that turn excellent teams into high performing teams. 

Shawn is a Gallup Certified Strengths Coach as well as a certified TES facilitator with AIIR Consulting. He is proud to be a certified business coach with the Worldwide Coaching Group

Most employees are disengaged, frustrated, and low performing at work.

When we meet a happy and high performing employee - what are the behaviors of their team lead that makes this happen?

First up is finding and removing friction.
Smart team leads know this is crucial to great team performance. 

but 2x teams do
There's a myth that super-human engineers exist and can outperform 10 "regular" engineers. This is the 10x myth of productivity. It's a lie.  And it's a damaging lie on multiple fronts.

2x teamsInstead of looking for a 10x engineer, you can build a 2x team

Rule 1 of leadership is helping the team operate better.
Rule 2 is that even if Rule 1 is uncomfortable - you are still responsible to do it.

This episode dives into Rule 2.

Yes, you can :-)

Yes you can figure it out.

It takes time, research, experiments - but you can figure it out.

This is a sad reality of leadership.
So many negative stories (and experiences) about managers/supervisors/leaders who do not take good care of their teams.

I'm a fan of anyone working on introversion.
Felix is doing excellent work.

Learn more about Felix at http://brokesurgeon.com

#40pb

How did you do that?
I've been asked repeatedly by colleagues and execs.
Across all the other mental models and skills - initiative is critical.

Front line leaders who learn the skills to present up the org chart.
This helps teams trust, care, and feel engaged.

Smart leadership is a system.
It works the same over and over again.

And it starts with first level leaders/supervisors/managers.

Every employee engagement journey starts with communication.
I spent decades struggling with social anxiety - but now I talk with strangers every day and enjoy public speaking.
The difference - learning and practicing skills in tiny increments (baby steps).

Being friends with your boss is nice - but often times ineffective for making change happen.
What you need are the models and skills for persuasion.

Persuasion means translating what you know into language that resonates with someone else.

This is how I got my CEO to change his pitches, got funding for team projects, and solved an "impossible" problem at the big G.

We all have different approaches for leadership.
Here's some that worked very well for me - and I've seen others use them also.

Being a leader/manager/supervisor is a specific kind of responsibility.
It's about helping your team become more productive.

Every podcast has a first episode - this is ours.

Suraj wanted to be an astronaut - he may still get there :-)

Suraj is on a mission to equip you with unparalleled leadership skills, strategic planning, and team-building expertise for groundbreaking roles in technology.

Learn more about Suraj's work at https://grounow.com
or send an email to suraj@grounow.com

Thank you!

Sean has had a fascinating career spent spanning over 20 years as an executive in media, advertising, publishing and film production managing and developing sales, marketing, and creative teams.

He studied performance at the Juilliard School and finance at Wharton. As an award winning musician and multi-instrumentalist, he borrows techniques from jazz improvisation to help foster creative collaboration and cooperation within and across teams.

I do enjoy having people with diverse skills on the podcast :-)

This is costing companies a fortune.

Execs and team leads can't read each other's minds. 
And they have very different perspectives on how to operate successfully.

I hear about it in every conversation. 

Step 1 is awareness. 

Send questions and feedback to hello@40pb.com

Thank you!

Michael Hicks is a passionate life strategist and the visionary behind the Liv2thrive proven module framework, a transformative approach designed to empower high achievers to unlock their true full potential.

With a deep commitment to personal growth, Michael has dedicated his entire career to helping others embrace resilience, build confidence and self-esteem cultivate self-awareness, and thrive in every aspect of life; including career, relationships and self. 

My first tech job was a strugggle.
The second had all kinds of struggle - including building my first teams.
The third had layoffs - and my responsibilities exploded.

Struggle is good. 
Each time, we learn new skills, grow our confidence, and earn career advancement. 

Opportunity often shows up looking like hard work - T. Edison

Most problems of leadership can be improved with better communication. 

How's your curiosity and growth mindset? Are you a scout for your team?

Can you persuade effectively? Are you framing the conversation in your language or the audiences?

And yes, this works for shy introverts with social anxiety - I was one for decades. 

In this episode of 40 Percent Better, Bill Lennan sits down with Gavin McMahon, CEO of fassforward and author of Story Business, for a fascinating conversation about leadership, storytelling, team alignment, and the power of creating shared context. Drawing from his experience working with organizations around the world, Gavin explains why storytelling is one of the most effective tools a leader can use to inspire action, build trust, and help teams make better decisions. The discussion explores how leaders can create motivated, high-performing teams by focusing less on directing every task and more on helping people understand the bigger picture. Topics covered include: * Why storytelling is a critical leadership skill * The difference between empowerment and agency * How great leaders create alignment across teams * The Hope, Fear, and Reason framework for influencing decisions * Building intrinsically motivated teams * Product storytelling and innovation lessons from Slack * Why engineers and technical professionals benefit from storytelling skills * Leading organizational change through better communication * Creating cultures that encourage ownership and growth Gavin also shares stories from his career, insights from researching and writing Story Business, and practical advice for managers, executives, founders, and aspiring leaders looking to improve how they communicate and influence others. About Gavin McMahon Gavin McMahon is the CEO of fassforward, a consulting firm that helps organizations navigate transformation and change. He is the author of Story Business, a book that explores how storytelling can be used to drive better leadership, stronger brands, more effective products, and healthier organizational cultures. Connect with Gavin McMahon on LinkedIn - https://www.linkedin.com/in/gmcmahon/ Subscribe to 40 Percent Better for more conversations on leadership, technology, management, and personal growth. #40PercentBetter #BillLennan #GavinMcMahon #fassforward #CEO #Leadership #Storytelling #Management #TeamLeadership #BusinessLeadership #CommunicationSkills #ProfessionalDevelopment #Podcast I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ Visit the 40 Percent Better website here: https://40pb.com/ Listen to 40 % Better on these podcast platforms: Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0 Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. #technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

In this episode of 40 Percent Better, Bill Lennan sits down with Jimmy Burroughes, Founder of Aidencoach.io, to explore what real leadership looks like beyond job titles and hierarchy. The conversation dives deep into practical leadership lessons drawn from military cadets, software teams, and modern organizations struggling with complexity, trust, and execution. Jimmy shares his core philosophy of leadership as a mindset, not a position, and introduces powerful ideas like friction removal and compound performance through his Simplify to Amplify approach. Together, Bill and Jimmy unpack why so many teams feel stuck despite working hard, and how clarity, ownership, and better communication can unlock significantly higher performance. They also discuss how leaders can reduce overwhelm by prioritizing impact over urgency, using simple frameworks like weekly alignment check-ins, the 3 by 3 by 3 method, and setting clear decision boundaries within teams. The discussion highlights how trust, autonomy, and role clarity directly influence motivation, engagement, and results. Bill brings his experience from product and startup environments, connecting leadership theory to real-world execution challenges in tech teams, prioritization battles, and stakeholder management. Key topics covered: Leadership as a mindset Friction removal in organizations Simplify to Amplify framework Compound performance and 1 percent improvements Building trust and psychological safety Role clarity and ownership in teams Managing priorities and stakeholder alignment Practical communication systems for leaders Guest: Jimmy Burroughes, Founder, Aidencoach.io Connect with Jimmy Burroughes on LinkedIn - https://www.linkedin.com/in/jimmyburroughes/ Host: Bill Lennan Podcast: 40 Percent Better If you are a team leader, manager, or aspiring leader looking to improve team performance without adding complexity, this conversation offers practical, real-world tools you can start using immediately. I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ Visit the 40 Percent Better website here: https://40pb.com/ Listen to 40 % Better on these podcast platforms: Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0 Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. #technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

Most organizations measure engagement. But engagement only tells you who's busy, not who's going to stay. Andrea D. Carter, organizational scientist and creator of the Belonging First methodology, joins the 40% Better podcast to share why belonging is measurable performance infrastructure and what technical leaders need to build it on purpose. Andrea is CEO and Founder of Andrea Carter Consulting and creator of the Belonging First Methodology.
Andrea developed the first scientifically validated framework for measuring workplace belonging, starting with a two-year study across 3,500+ employees in Canada's mining sector. The findings were clear: belonging gaps aren't primarily a diversity issue, they're a positional power issue. And when those gaps close, organizations see a 24% reduction in belonging gaps, a 28% increase in performance, an 18% increase in engagement, and a 16% reduction in turnover.
In this conversation, Andrea walks through the five conditions that must be present for belonging to exist: comfort, connection, contribution, psychological safety, and well-being. She translates each into practical, behavioral actions leaders can take immediately, from how to open a meeting to how to rotate facilitation to how to name the impact of someone's work, not just the task they completed. Bill and Andrea also dig into why brilliant technical work dies in silos when connection is low, why resilience training alone sets people up to fail, and how belonging is fundamentally interdependent, not something one person figures out alone.

Key Takeaways
Belonging is not a feeling. It is measurable performance infrastructure with direct impact on speed, quality, retention, and engagement.
The five indicators of belonging are comfort, connection, contribution, psychological safety, and well-being. Each one has specific behaviors attached to it that leaders can implement immediately.
Comfort is about cognitive load management. When roles, expectations, and decision processes are predictable, people's brains stop scanning for threats and free up capacity for complex problem-solving.
Connection is your information transfer protocol. When trust is high and information flows without verification overhead, cross-functional collaboration accelerates and quality goes up.
Contribution requires making impact visible, not just task completion. Acknowledge specifically how someone's work moved things forward and create visibility for your B and C contributors, not just your A players.
Psychological safety is your early warning system. It only functions well when comfort is already present. Without it, people silence themselves before errors reach a point where they're catastrophic to fix.
Well-being is infrastructure, not a perk. Resilience is not a solo sport. Organizations that treat it as an individual responsibility burn out their best people first.
80% of managers never receive training on how to lead people. The performance gaps this creates are measurable and preventable.
Belonging is interdependent. It requires both parties to actively give and receive the five conditions. When it's 100% on one person to figure out, that's a fitting-in environment, and it will eventually break people.

Connect with Andrea D. Carter: LinkedIn: https://www.linkedin.com/in/andreadcarter/ Website: https://belongingfirst.com/ Company: Andrea Carter Consulting
If this episode made you think differently about your team, subscribe to the 40% Better podcast for more conversations at the intersection of leadership and technology. Share it with a leader who's still measuring engagement and wondering why people keep leaving.

I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 
Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership

#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. 
#technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

In two decades of coaching leaders across startups to multi-billion dollar corporations, Ian Watts discovered that companies lose talented people not because of compensation, but because they treat employees like replaceable widgets instead of human beings with aspirations beyond their job description. As founder of Employee Success Company, Ian developed the ACTS Method after reverse-engineering what allowed him to build teams with minimal turnover across 60 locations nationwide, recruiting over 400 loyal team members who knew exactly how much he cared about their personal success.
Ian shares why the best leaders work themselves out of a job by making themselves unnecessary, why vulnerability combined with security creates magnetic leadership people want to follow, and how systematic support during critical life moments builds loyalty that salary alone can never buy. Discover why doing hard things literally grows your brain's capacity for more challenges, how treating people as individuals rather than production machines transforms retention, and why the secret to employee engagement isn't complicated—it's just caring about their personhood, not just their productivity.

Key Topics:
The ACTS Method: Aspirations, Calling, Transformation, and Support as the framework for employee retention
Why companies that invest 3% of annual revenue into their people dramatically outperform competitors
How creating deep reciprocity through systematic care during life moments (college, home purchases, loss) builds unshakeable loyalty
Why vulnerability and security in leadership creates cultures where people don't want to leave
The cost of treating people like widgets: $50,000+ per hire and 1-4x salary to replace employees
Why most HR departments lack capacity to execute retention strategies even when they have the desire
How doing hard things (cold showers, polar plunges) trains your mid anterior cingulate cortex to embrace discomfort
Why knowing when to be tough versus tender separates good managers from transformational leaders
The power of helping employees achieve personal goals unrelated to their job performance
Why modeling uncomfortable behavior yourself is the only way to credibly ask your team to grow
Connect with Ian Watts
LinkedIn: https://www.linkedin.com/in/ianmwatts/
Website: https://employeesuccesscompany.com/
Book a complimentary strategy session to discuss employee engagement, performance, and retention challenges
Subscribe for conversations with leaders who understand that your greatest competitive advantage isn't technology or strategy—it's how well you invest in the humans who make everything else possible.

I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 
Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership

#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. 
#technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

In 2002, a 25-year-old Andrei Yurkevich started a software outstaffing business in Belarus with internet speeds under 100 kilobits per second for the entire country—slower than a dial-up modem. Twenty-two years later, he's President and CTO of Altoros with 350+ engineers across 25 countries, plus multiple spin-off companies including Protofire, a Web3-focused venture. Andrei shares why he spent two years answering seven questions that should have taken two hours, why distribution must always come before delivery, and how giving everyone equity ownership creates the type of organization where people leave, gain experience, and choose to return.
Discover why Andrei's biggest hiring mistake was starting initiatives without a "single thread leader," why he motivates leaders with revenue shares but learned that scaling teams before having solid sales pipelines is fatal, and how following the Scaling Up methodology's "7 Strata" document became their most powerful alignment tool. Learn why Altoros operates as a venture studio with each business having separate leadership, cap tables, and P&Ls, why they explored but ultimately didn't fully implement DAO principles, and how their back-office shared services model enables spin-offs to focus purely on delivery and customer acquisition while finance, legal, marketing, and HR serve everyone.
Key Topics:
- Starting a software business in 2002 Belarus with dial-up internet speeds and no venture capital
- The "7 Strata" strategy: why answering seven questions took two years instead of two hours
- Distribution first, delivery second: why you can't scale teams without solid sales pipelines
- Why single thread leaders are non-negotiable before starting any new initiative
- Building a venture studio: separate P&Ls, cap tables, and equity ownership for every business unit
- How giving everyone shareholder stakes (from 0.5% to 25%) creates retention and commitment
- Why people leave, gain experience elsewhere, and choose to return years later
- The pivot from serving startups at $50/hour to Fortune 500 clients at $150-200/hour
- Exploring DAO principles in Web3: what worked, what didn't, and the governance challenges
- Managing 300+ people across 25 countries with no physical offices post-COVID
- Why Scaling Up by Vern Harnish became their foundational methodology across all businesses
- Selling imaginary products first: never build before you verify someone will buy it
Connect with Andrei Yurkevich:
LinkedIn: https://www.linkedin.com/in/andreiyurkevich/
Title: President and CTO
Companies: Altoros (https://www.altoroslabs.com/) | Protofire (Co-Founder, Web3/Blockchain)
Subscribe for conversations with technology leaders who've built organizations from Soviet-era constraints to global venture studios, and understand that trust, autonomy, and shared ownership create the conditions where talent chooses to return.
I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 
Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership

#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. 
#technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast


This episode includes AI-generated content.

In 2002, a 25-year-old Andrei Yurkevich started a software outstaffing business in Belarus with internet speeds under 100 kilobits per second for the entire country—slower than a dial-up modem. Twenty-two years later, he's President and CTO of Altoros with 350+ engineers across 25 countries, plus multiple spin-off companies including Protofire, a Web3-focused venture. Andrei shares why he spent two years answering seven questions that should have taken two hours, why distribution must always come before delivery, and how giving everyone equity ownership creates the type of organization where people leave, gain experience, and choose to return.
Discover why Andrei's biggest hiring mistake was starting initiatives without a "single thread leader," why he motivates leaders with revenue shares but learned that scaling teams before having solid sales pipelines is fatal, and how following the Scaling Up methodology's "7 Strata" document became their most powerful alignment tool. Learn why Altoros operates as a venture studio with each business having separate leadership, cap tables, and P&Ls, why they explored but ultimately didn't fully implement DAO principles, and how their back-office shared services model enables spin-offs to focus purely on delivery and customer acquisition while finance, legal, marketing, and HR serve everyone.
**Key Topics:**
- Starting a software business in 2002 Belarus with dial-up internet speeds and no venture capital
- The "7 Strata" strategy: why answering seven questions took two years instead of two hours
- Distribution first, delivery second: why you can't scale teams without solid sales pipelines
- Why single thread leaders are non-negotiable before starting any new initiative
- Building a venture studio: separate P&Ls, cap tables, and equity ownership for every business unit
- How giving everyone shareholder stakes (from 0.5% to 25%) creates retention and commitment
- Why people leave, gain experience elsewhere, and choose to return years later
- The pivot from serving startups at $50/hour to Fortune 500 clients at $150-200/hour
- Exploring DAO principles in Web3: what worked, what didn't, and the governance challenges
- Managing 300+ people across 25 countries with no physical offices post-COVID
- Why Scaling Up by Vern Harnish became their foundational methodology across all businesses
- Selling imaginary products first: never build before you verify someone will buy it
Connect with Andrei Yurkevich:
LinkedIn: https://www.linkedin.com/in/andreiyurkevich/
Title: President and CTO
Companies: Altoros (https://www.altoroslabs.com/) | Protofire (Co-Founder, Web3/Blockchain)
Subscribe for conversations with technology leaders who've built organizations from Soviet-era constraints to global venture studios, and understand that trust, autonomy, and shared ownership create the conditions where talent chooses to return.

I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 
Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership

#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. 
#technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

When Josh Carroll tells his engineers not to bring him their hard problems, he's actually doing the opposite—he's making sure they feel resourced enough to tackle anything. As an engineering leader with 20+ years of experience who's scaled teams at agencies, startups, and now Skylight, Josh has learned that leadership is problem-solving with people, not code. He shares why his old boss told him to "run to the inevitable"—why waiting to have hard conversations makes everything worse—and how discovering he has ADHD transformed his listening skills after painful 360 feedback revealed he was making conversations about himself when trying to show empathy.
Josh reveals Skylight's "say the thing" principle for psychological safety, why they measure velocity by setting aggressive roadmaps they can't hit and aiming for 80-90%, and why hiring engineers just to write code leaves half their value on the table. From understanding stakeholder success metrics to avoiding pet agendas, Josh shares battle-tested frameworks for creating environments where brilliant engineers with low egos ship customer-delighting products at high velocity.

Key Topics:
Why "run to the inevitable" means having hard conversations immediately, not later
How 360 feedback and discovering ADHD transformed Josh's leadership approach
Skylight's "say the thing" principle for creating psychological safety
Why hiring engineers just to write code wastes half their problem-solving value
The three-sprint maximum rule: forcing teams to ship iteratively and learn fast
Measuring velocity without silly metrics: aggressive roadmaps at 80-90% completion
How past company dysfunction creates self-fulfilling prophecies at new companies
Why Josh rarely shares his solutions anymore, even when he's seen the problem before
Building high-trust, low-ego teams: avoiding pet agendas and command-and-control baggage
Connect with Josh Carroll:
LinkedIn: https://www.linkedin.com/in/josh-carroll-83637912/
Company: Skylight (MySkylight.com/careers - hiring 20+ engineering roles!)
Skylight is actively hiring Ruby on Rails, TypeScript/React/React Native, and Android Kotlin engineers. Check out their careers page if you're looking for a high-trust, low-ego engineering culture that values autonomy, rigor, and care.
Subscribe for more conversations with engineering leaders who understand that leadership is a series of humbling lessons, and growth means constantly discovering new mistakes to work on.
I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 
Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership

#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. 
#technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

When Sairan Aqrawi decided to become a swimming coach as a teenager in Iraq, she discovered something critical about leadership: passion alone isn't enough. You need skills, responsibility, and the willingness to take action. That early lesson would carry her through 30 years of engineering across the Middle East and United States, where she learned that failure isn't the end—it's where real growth begins.

Sairan shares why she tells young engineers that no one will die from their mistakes, using this extreme framing to help them understand that taking risks is essential for growth. Discover why she believes the jobs you hate teach you the most, how aging actually made failure easier to handle, and why the most important question isn't whether you'll fail but what you'll learn when you do.
Learn why Sairan refuses to respond immediately to harsh emails, understanding that pausing and replying professionally instead of reacting emotionally often means the problem resolves itself by noon. She reveals the critical difference between competence and confidence—you can't fake confidence, but when you're truly competent, your body language naturally communicates it without you having to perform.

Sairan breaks down why having an impressive LinkedIn profile full of certifications means nothing if you can't communicate effectively in meetings, how she learned to be curious about her team members instead of assuming she knows everything, and why being a role model as a leader is exactly like parenting—your actions speak louder than your words.

From working on multi-billion dollar transportation projects with Homeland Security and Boeing to mentoring the next generation of women in STEM, Sairan explains why innovation keeps you young, how taking scary risks in your 30s transforms you into a better version of yourself, and why the first time she spoke on stage about women's empowerment she literally forgot her name and started thinking about dinner.

Discover why engineers who only know one discipline won't thrive in today's world, how Western engineering practices have evolved to require T-shaped knowledge, and why your degree is just a plus—not the pathway to success. Sairan reveals her three-step framework for becoming an effective leader, born from 35 years of experience across small companies, big corporations, county government, and international projects.
Whether you're a young engineer afraid to take risks, a midlife professional looking to reignite your career, or a leader trying to build psychological safety on your team, this conversation offers hard-won wisdom from someone who's failed, learned, and succeeded across two continents and three decades.
Connect with Sairan Aqrawi:
LinkedIn: https://www.linkedin.com/in/sairan-aqrawi-m-sc-993bb61a3/
Website: https://www.sairanaqrawi.com/
Download Sairan's free three-step checklist to becoming an effective leader—created from 35 years of engineering experience in the Middle East and United States.  https://pro.speakerhub.com/speaker-feedback/?qr=db5082b4-078d-41ee-b934-c4a961e8413c

Subscribe for more conversations with leaders who understand that action breeds confidence, not the other way around. Share this with engineers who need permission to fail, learn, and grow into the leaders they're meant to become.

I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 
Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership

#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. 
#technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

When Sebastien Jean was five years old, he organized all the neighborhood kids into a military parade after seeing his first air show. Kids much older than him willingly followed this little commander up and down the street for 20 minutes while parents watched from their porches. That early leadership moment would eventually lead him to become CTO of Fizon Electronics, a company that makes 20% of the planet's SSDs.
Sebastien shares how his unconventional path through the Army Reserve Signal Corps taught him that to be a good leader, you first have to be a good follower. Discover why he believes the most important leadership skill is understanding that everybody has a boss, and if your ego is always involved, you'll never succeed in a larger organization.
Learn why Sebastien deliberately adds extra words and pauses to his speech to avoid shutting down conversations, how he coaches his nine-year-old son that politeness requires longer explanations, and why saying "I don't know" creates psychological safety that unlocks better solutions from your team. He reveals the critical difference between over-specifying requirements and giving talented engineers ownership through clear objectives without prescribed implementation.
Sebastien breaks down why the number 648.973256 and 650 convey the same thing in presentations but one creates unnecessary cognitive load, how forward framing gets people to care before you present technical details, and why you should round complex data to the nearest multiple of 50 unless you're building car motors.
Discover how Sebastien helps risk-averse engineers get comfortable with uncertainty through strategic proof of concepts and staging devices, why he believes he's "at least as dumb as that other guy over there" to give himself permission to ask for help, and how creating safe spaces for incomplete answers leads to breakthrough innovations.
From building enterprise SSDs to launching new product classes in 2026, Sebastien explains why the quiet people in meetings are his canary in the coal mine for team health, how he balances aggressive risk-taking with calculated experiments, and why great leaders focus on enabling their teams rather than micromanaging implementation details.
Whether you're leading hardware teams, managing firmware development, or trying to build a culture where smart people feel comfortable being wrong, this conversation offers battle-tested frameworks from someone who's led technical teams for decades across continents.
Connect with Sebastien Jean:
LinkedIn: https://www.linkedin.com/in/sjean233/
Company: Fizon Electronics (Enterprise brand: Piscari)
Subscribe for more conversations with technology leaders who understand that your job as a leader is to make your boss's life easier while simultaneously enabling your team to do their best work. Share this with leaders who need permission to say "I don't know" more often.
I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 
Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership

#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. 
#technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

From College Meal Plans to Multi-Tenant Cloud Platforms: How a CTO Built an 80% Market Share by Stacking the Odds for His Teams with Taran Lent
What started as a hungry college student solving his own problem with slips of paper and a bicycle turned into a career building mission-critical payment platforms serving 80% of colleges nationwide. Taran Lent, CTO of Transact Seaboard (soon to be Illumia), shares how sports taught him that being coached means someone believes in your potential, and why he refuses assignments when he knows they're set up to fail.
Discover why Taran believes the most well-intentioned thing leaders do, the hero mentality, is actually destructive. Learn how a 10-minute conversation where he refused to accept an assignment without proper resources turned a $65 million acquisition into a product growing 14% year over year. Taran explains why playing to win means having a full team focused on fewer things rather than spreading eight players across an eleven-player game.
Taran breaks down his overarching leadership framework: a leader's only job is to stack the odds in favor of their teams so they have the best chance to win. He shares why conviction requires letting people throw rocks at ideas, why Sullenberger was still asking for better ideas 400 feet above the Hudson, and how going slow to go fast through unit testing, load testing, and security work lets you move fast for two decades instead of limping along forever.
From building the first off-campus student debit card system to partnering with Apple to put student IDs on phones and watches, Taran reveals what makes closed campus environments different from traditional payments, why autonomous robots are delivering lunch to students, and how cashless campuses create safer communities with better operational insights.
Learn why great leaders define problems instead of dictating solutions, why asking smart people for recommendations always produces ideas two or three times better than yours, and why sustainable high performance over long periods is the only definition of excellence worth pursuing.
Whether you're leading product teams, fighting for resources, or trying to build conviction before execution, this conversation offers battle-tested frameworks from someone who's been building and scaling platforms for over two decades.
Connect with Taran Lent:
LinkedIn: https://www.linkedin.com/in/taranlent/
Company: Transact Seaboard (rebranding to Illumia in 2026)
Subscribe for more conversations with technology leaders who understand that short-term wins at the cost of long-term sustainability aren't worth celebrating. Share this with leaders who need permission to refuse assignments that aren't set up for success.
I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 
Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership

#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. 
#technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

When Prashanth Tondapu started his company at 27, he had no formal leadership training. What he discovered through building an 85-person engineering team would completely transform his approach to leadership, starting with a personal crisis that became his greatest teacher.
In this deeply personal conversation, Prashanth shares how his wife's cancer diagnosis three years ago shattered his illusion of control and led him to discover Advaita philosophy and the power of emotional regulation. Learn why he believes being a witness to your emotions rather than being consumed by them is the first critical skill every leader must develop.
Discover the Atakme framework his leadership team uses to make better decisions by mentally projecting problems onto an imaginary company, allowing them to separate ego from problem-solving. Prashanth explains why he tells his team leads that for their reports, they ARE the company, not some abstract entity, and how this shift creates genuine advocacy rather than blind compliance.
Prashanth discusses the journey from outcome-driven to process-first to people-first leadership, and why his company is using 2026 to focus on building people, not just the business. He shares practical insights on implementing rewards and recognition frameworks that identify future leaders, and why intent matters more than outcomes when someone makes a mistake.
Learn why Prashanth compares humans to large language models, constantly updating our models based on new information, and why he believes we're far more predictable than we think. He reveals how reality is just the product of billions of years of evolution, but our feelings about reality are optional, and why this perspective eliminates so much unnecessary suffering.
Whether you're struggling with the weight of leadership decisions, building your first management team, or trying to create genuine psychological safety, this conversation offers both philosophical wisdom and practical frameworks you can implement immediately.
Connect with Prashanth Tondapu:
LinkedIn: https://www.linkedin.com/in/prashanth-tondapu/
Company: InnoStacks
Subscribe to hear more conversations about the intersection of leadership, technology, and personal growth. Share this episode with leaders who understand that the inner work of leadership matters just as much as the external results.

I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 
Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership

#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. 
#technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

Discover why traditional technical skills aren't enough anymore. Bryan O'Neill, engineering leader with 35+ years of experience, shares how communication skills and growth mindset are becoming more valuable than pure coding ability in the age of AI-assisted development.
In this conversation, Bryan breaks down practical strategies for helping engineering teams adapt to rapid technological change, from creating AI wins channels to sending engineers to practitioner-led conferences. Learn why the best engineers are making the shift from focusing on "bits and bytes" to understanding business value, and how AI tools are changing the role of software engineers from coders to orchestrators.
Bryan shares real examples of how his team at Form Assembly uses AI to accelerate bug fixes and API upgrades by leveraging context engineering. He also discusses why empathy mapping stakeholders makes you a better communicator and leader, and how the skills that made great leaders in sports translate directly to engineering management.
Key topics include navigating the spectrum from AI skepticism to overenthusiasm on your team, why document-driven development is making a comeback, and how to hire for the future when technical wizardry alone won't be enough.
Whether you're leading an engineering team through AI adoption or building your own leadership skills, this episode offers actionable insights on communication, coaching, and creating a culture of continuous learning.
Connect with Bryan O'Neill:
LinkedIn: https://www.linkedin.com/in/bmoneill/
If you found this conversation valuable, subscribe to the 40% Better podcast for more insights on leadership in technology. Share this episode with engineering leaders who are navigating the transition to AI-assisted development.

I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 
Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership

#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. 
#technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

Welcome to 40 Percent Better with Bill Lennan featuring Joshua Gould, Group CEO @ thebigword In this episode, Bill Lennan and Joshua Gould dive into leadership, AI, business growth, technology transformation, and what it really takes to build resilient teams in a rapidly changing world. Joshua shares his journey of growing thebigword from a $6 million business into a company generating over $100 million in revenue. The conversation explores AI evolution, leadership principles, communication skills, sales mindset, startup challenges, hiring resilient people, and how technology can strengthen human potential instead of replacing it. Topics covered: • AI and leadership in modern business • Building resilient teams • Scaling from millions to $100M+ revenue • Hiring for mindset and adaptability • Communication and people skills • Sales psychology and rejection • Startup growth lessons • Human leadership in an AI-driven world 40 Percent Better Bill Lennan Joshua Gould Group CEO @ thebigword Connect with Joshua Gould on Linkedin - https://www.linkedin.com/in/joshuadgould/ #40percentbetter #BillLennan #JoshuaGould #Leadership #AI #BusinessGrowth #Entrepreneurship #Technology #Startups #Sales #Management #Podcast I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ Visit the 40 Percent Better website here: https://40pb.com/ Listen to 40 % Better on these podcast platforms: Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0 Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. #technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

In this episode of the 40% Better podcast, host Bill Lennan is joined by technology leader Durgesh Sukhtankar for a deep conversation on leadership, curiosity, and building high performing product teams.

Durgesh shares his leadership origin story, from engineering roles at GE Healthcare to helping teams transition from project based delivery to true product ownership. Together, Bill and Durgesh unpack why leadership starts long before a management title, how curiosity drives better decision making, and why empowered teams consistently outperform deadline driven ones.

The conversation explores practical leadership lessons including building product oriented teams, creating psychological safety through calculated risk taking, developing future leaders inside technical teams, and why talking to users matters more than perfect requirements.

Durgesh also shares his approach to mentorship, acting as a “heat shield” for developing leaders, and helping engineers grow by understanding the business and customer pain points behind the code. If you are a technology leader, engineering manager, founder, or executive looking to build stronger teams, better products, and a more resilient leadership culture, this episode offers thoughtful insights you can apply immediately.

I hope you enjoy this episode!

Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/

Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms: Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0 Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching

The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. #technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

In this episode of the 40% Better Podcast, host Bill Lennan sits down with Jacob Crockett for a thoughtful conversation on leadership in the modern tech world—and beyond. Together, they explore what truly makes an effective leader, why titles don’t always equal influence, and how emotional intelligence plays a critical role in building strong teams and healthy company culture.
Jacob shares lessons from his early leadership experiences, highlighting how discomfort, vulnerability, and genuine care for people often lead to the greatest growth. The discussion dives into systems thinking, the impact of poor leadership, and why happiness at work isn’t just a “nice to have,” but a key driver of productivity and long-term success.
This episode is packed with practical insights for leaders, managers, and anyone looking to grow personally and professionally—by focusing on relationships, purpose, and leading with authenticity.

Key themes include:
Leadership in tech and fast-growing organizations Emotional intelligence and human-centered management
Building meaningful relationships at work
Systems thinking as a leadership tool Why genuine care fuels performance and happiness

Sound bites from the episode:
“Wisdom might be very generous.”
“Be the leader.”
“Happiness leads to productivity.” 

🎙️ Whether you’re a seasoned leader or just starting your journey, this conversation will challenge the way you think about leadership, growth, and what it really means to be 40% better. I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/

Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership
#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems.

In this episode of the 40% Better Podcast, host Bill Lennan sits down with Rob Johnson to explore what leadership really means in technology—and why leading people is fundamentally different from managing projects. Rob shares his unconventional journey from a shy, risk-averse engineer to a confident technology leader and entrepreneur.
Drawing from experiences in engineering, product management, startups, and executive leadership, Rob explains why soft power, servant leadership, and self-awareness matter more than titles, authority, or being “the smartest person in the room.” This wide-ranging conversation covers risk tolerance, entrepreneurship, military-influenced leadership lessons, listening over talking, and the mindset shift required to succeed at higher levels of leadership.
Rob also discusses why control is an illusion, why being wrong is essential to learning, and how leaders can remove roadblocks so teams can thrive. If you’re an engineer, product leader, founder, or aspiring executive navigating the transition into leadership, this episode is packed with practical insights, memorable stories, and counterintuitive advice to help you become 40% better.

🎯 Key Takeaways Leadership often starts with ego—and matures through self-awareness You can manage projects, but you must lead people Soft power is more effective than authority Giving before you get builds trust and influence Listening is more powerful than talking Being wrong is essential for growth and learning Risk tolerance develops through experience, not theory Entrepreneurship reshapes how leaders see systems and change Titles matter less than removing obstacles for teams Great leaders make others excited—not anxious—to work with them 

🎙️ Memorable Sound Bites “You can manage projects. You can’t manage people.” “There are no points for being right—only for doing right.” “Control is an illusion.” “I want to be wrong more before breakfast than most people are all day.”

I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 

Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter
#BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems.

In this episode of the 40% Better Podcast, Wolfgang Schram shares his extraordinary journey from Germany to the global concert touring industry, and ultimately to leading engineering teams in the corporate world. He discusses how his ADHD shaped his learning and leadership style, the lessons he learned from owning his work, and the ways he developed the ability to guide complex teams across high-stakes projects. Wolfgang explores the human side of leadership, emphasizing ownership, intrinsic motivation, and fostering an environment where people can thrive both professionally and personally.

Takeaways: Leadership is about enabling others to succeed, not doing everything yourself.
Ownership and trust are key to building high-performing teams.
Understanding individuals’ strengths, weaknesses, and motivations is crucial.
Emotional intelligence and social competence often determine project success.
AI can amplify leadership and problem-solving but requires clear communication of outcomes.
Passion and intrinsic motivation drive learning, growth, and long-term success.

Sound bites:
“Feelings are everything. They are the core decision makers in our actions every day.”
 “Ownership comes by encouraged creative thinking.”
“If you put people in a place where they can shine, the work becomes joy.”

I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team

Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/
Visit the 40 Percent Better website here: https://40pb.com/

Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership
#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems.