Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.
In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.
You have a gift that needs to be shared and Joanna is here to help you do it.
Site
RSS
Apple
Données mises à jour le 30/10/2026
Classements récents
Dernières positions dans les classements Apple Podcasts et Spotify.
Liens partagés entre épisodes et podcasts
Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.
Découvrez des podcasts liées à Women in The Coaching Arena. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
193 | AI for Coaches: 3 Things to Do and 3 to Avoid
Épisode 193
jeudi 29 octobre 2026 • Durée 12:22
Is AI making your coaching business invisible? AI can save coaches hours every week, but could it also be making your marketing sound exactly like everyone else’s? In this episode of Women in the Coaching Arena, Jo Lott shares three ways to use AI to grow your coaching business, three things you should never hand over to it, and why your unique voice matters more than ever.
Jo is a big advocate for using AI in business. From custom AI bots to content creation and client resources, she shares how she uses it herself, alongside real examples from coaches putting AI to work.
In this episode:
00:00 - Is AI Making Coaches Invisible?
01:10 - Why Human Connection Matters
03:00 - How Jo Uses AI in Business
05:45 - The Biggest AI Content Mistake
07:20 - 3 Things AI Is Great For
08:40 - 3 Things to Avoid
11:00 - Two Practical AI Exercises
A powerful reminder
“If you covered over the name on your LinkedIn profile or your Instagram profile, would anyone know that that content was from you?” - Jo Lott
Use AI to make running your business easier, but never forget that your greatest advantage is being you.
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
192 | Launching vs Evergreen: How to Get Coaching Clients Consistently
Épisode 192
jeudi 22 octobre 2026 • Durée 13:18
Imagine spending weeks preparing a launch, attracting over 100 people to your free challenge, and making just one sale. That’s exactly what happened to Joanna Lott when she first launched her coaching programme.
Five years later, that same programme has generated over £500,000 in revenue, without the pressure of constantly launching.
In this episode, Jo shares why she moved away from traditional launches and built an evergreen business model that allows clients to join throughout the year.
Jo also explores when launching does make sense and shares five questions to help you decide which approach is right for your coaching business.
Timestamps
00:00 - 100 Sign-Ups, One Sale
02:35 - Why Free Doesn’t Mean Ready to Buy
03:30 - Moving to an Evergreen Model
05:20 - How Evergreen Marketing Works
07:00 - When Launching Makes Sense
08:20 - Five Questions to Ask Yourself
10:45 - Building a Sustainable Coaching Business
The most effective marketing strategy isn’t necessarily the one that creates the biggest buzz. It’s the one you can sustain, that builds trust with your audience and helps the right clients find you.
Want to attract more paying coaching clients without relying on constant launches?
191 | Mean Girl Marketing: The Truth About Coaching Success
Épisode 191
jeudi 15 octobre 2026 • Durée 10:15
Have you ever scrolled through Instagram and wondered why every other coach seems to be doing better than you? The perfect businesses, incredible income claims and endless success stories can leave even experienced coaches questioning themselves.
In this episode of Women in the Coaching Arena, Jo Lott exposes what she calls Mean Girl Marketing and explains how misleading success claims, shame-based messaging and manufactured urgency are damaging confidence across the coaching industry.
Jo shares a surprising experience that completely changed how she viewed some of the loudest voices online, why visibility doesn’t necessarily equal success, and how to recognise marketing that builds trust rather than undermines your confidence.
With experience supporting over 200 coaches and building a successful coaching business around school hours, Jo explains why you don’t need aggressive marketing tactics or exaggerated claims to attract clients.
Timestamps
00:00 - The Instagram Post That Changed Everything
01:25 - What Is Mean Girl Marketing?
02:00 - Visibility vs Real Success
03:00 - The Truth Behind Income Claims
04:00 - How Marketing Damages Confidence
05:30 - Why Good Coaches Give Up
06:15 - Spotting Fake Success and Scarcity
08:00 - What Honest Marketing Looks Like
Sign up for The Honest Edit, Jo’s regular newsletter for more honest conversations about building a coaching business, plus invitations to workshops and live events.
190 | I’ve Spent 6 Years Getting Coaching Clients. Here’s What Works in 2026
Épisode 190
jeudi 8 octobre 2026 • Durée 14:11
Getting coaching clients has changed. After six years of building her coaching business, Jo shares what has genuinely worked and why some of the advice coaches are still following simply isn’t enough anymore.
Timestamps
00:00 – Getting Clients Has Changed
02:05 – Why Posting Isn’t Enough
04:00 – Get More Specific
05:15 – Shallow vs Deep Marketing
08:00 – Have Real Conversations
10:45 – What Actually Worked
12:40 – What to Do This Week
Sign up for The Honest Edit, Jo’s regular newsletter for more honest conversations about building a coaching business, plus invitations to workshops and live events.
189 | How I Built a £200K+ Coaching Business Around My Life
Épisode 189
jeudi 1 octobre 2026 • Durée 21:59
What does it really take to build a coaching business that replaces your salary… and eventually goes far beyond it?
This episode is for you if you’re building your coaching business and wondering whether you’re moving fast enough, earning enough or doing enough.
Jo shares her actual income journey from £0 to building a £200K+ coaching business, including the years when very little seemed to be happening. Jo wants to give you a much more realistic picture of how long it can take to build a sustainable coaching business, because comparing your first year with someone else’s fifth can make you feel like you’re failing when you may actually be making brilliant progress.
In this episode:
00:00 – The Coaching Income Reality
02:30 – How My Business Started
04:20 – £0 to My First £25K
06:00 – What Changed My Growth
08:00 – A Realistic Income Timeline
12:20 – Building From Financial Stability
15:10 – What Speeds Up Your Growth
18:40 – Business or Hobby?
“The coaches who will succeed are definitely not more talented than you. They’re not smarter than you. They just kept going.” - Jo Lott
Your next step: work out the financial baseline you genuinely need from your business, then set yourself a good target and a bigger target. Knowing your numbers gives you something real to build towards.
And if you take one thing from this episode, let it be this: give your business enough time for all the work you’re doing now to compound. Keep learning, keep marketing and keep going.
Useful Links
188 | How to Speak With More Confidence and Authority - with Sara Bagheri
Épisode 188
jeudi 24 septembre 2026 • Durée 38:48
You can know exactly what you want to say, then the moment you hit record, walk into a networking event or start speaking in front of a room, suddenly your voice changes. You speed up, forget to breathe, lose your words or simply don’t sound as confident as you know you can be.
Joanna is joined by Sara Bagheri, founder of Fluence Comms and a speech, language and voice therapist with over 20 years’ clinical experience. They explore what actually makes someone sound confident and authoritative, why nerves affect your voice and the small, practical changes you can make to how you speak - without trying to become someone you’re not.
In this episode:
01:20 – Slow Down and Pause
05:40 – What Nerves Do to Your Voice
10:30 – Release Tension Before Speaking
15:10 – Change Your Pace Naturally
19:00 – Stop Upspeak Undermining You
25:20 – Build Trust in 30 Seconds
30:20 – Practise Before the Big Moment
You don’t need to wait for the big presentation, webinar or networking event to practise. Start using your voice differently in the everyday conversations you’re already having.
Your next step: Record yourself speaking for just 30 seconds. Watch it back with curiosity rather than criticism and notice one thing that worked well and one thing you’d like to practise.
187 | How I Use AI in My Coaching Business (And Where I Draw the Line)
Épisode 187
jeudi 17 septembre 2026 • Durée 15:45
AI can completely change how you run your coaching business, saving you hours on content, research, admin and client support. In this episode, Joanna shares exactly how she uses AI in her business, the tools making the biggest difference, and where she draws the line to protect her own thinking, voice and the human connection at the heart of great coaching.
186 | The Human Side of Facilitation: Holding a Room with Confidence with Tom Cleary
Épisode 186
jeudi 10 septembre 2026 • Durée 37:16
Whether you run coaching groups, workshops, leadership programmes or team sessions, facilitation is a skill that goes far beyond delivering content. In this episode, Joanna is joined by facilitation specialist Tom Cleary to explore what really helps people feel safe, engaged and ready to learn. Together they discuss the subtle shifts that can transform the way you hold a room - from embracing silence to creating genuine psychological safety and looking after your own wellbeing as a facilitator.
Timestamps
00:00 - Meet Tom Cleary
03:37 - Coaching to Groups
05:18 - Energy & Recovery
07:18 - Training vs Facilitation
09:18 - Creating Psychological Safety
13:37 - Common Workshop Mistakes
18:05 - Structure, Silence & Confidence
28:11 - The Human Side of Facilitation
Whether you’re leading a workshop, coaching a group or facilitating a team meeting, this episode is a reminder that your presence often matters more than your perfection.
185 | From Redundancy to Replacing 90% of Her Salary in a Year - Krasi Toneva
Épisode 185
jeudi 3 septembre 2026 • Durée 23:42
Krasi Toneva has built a thriving portfolio business combining leadership coaching, HR consultancy and leadership development, and within her first year, she replaced 90% of her previous salary. In this episode, Krasi shares the five biggest lessons that helped her get there, from finding her niche and growing her LinkedIn network to reconnecting with people from her 20-year career.
Timestamps:
00:00 – Meet Krasi Toneva
02:20 – From Redundancy to Business Owner
04:00 – Why She Joined The Business of Coaching
07:00 – LinkedIn Growth and First Clients
09:40 – Five Lessons That Changed Her Business
13:50 – The Email That Led to Six Clients
15:20 – Replacing 90% of Her Salary
Krasi’s journey shows that you don’t have to start from scratch when you start a coaching business. Your previous career, existing relationships and wider skills can become some of your greatest business assets.
184 | How Emma Cowsill Built a Neurodiversity Coaching Business in 8 Months (While Getting Diagnosed Along the Way)
Épisode 184
jeudi 27 août 2026 • Durée 28:59
What if eight months from now, your coaching business looked completely different from the one you’re imagining today?
When Emma Cowsill started her business, she was also making sense of her own ADHD diagnosis and, more recently, an autism diagnosis. In this conversation, she shares how she stopped shrinking herself, found a way of building a business that works with her brain rather than against it, and quickly expanded from 1:1 coaching into neurodiversity consulting, organisational work and collaborations.
Timestamps
00:00 - From Masking to Business Owner
03:15 - Finding Her LinkedIn Rhythm
06:00 - Structure Without Restriction
07:30 - Doing the Scary Thing
10:15 - The Daily Outreach Habit
11:20 - Building a Neurodiversity Business
15:20 - Deep Nurture and Collaboration
This episode is especially valuable if you’re starting or growing a coaching business and want permission to build it around your strengths, energy and way of working, rather than forcing yourself into someone else’s version of entrepreneurship.
Trust yourself, stay curious and keep taking the actions that allow your business to evolve alongside you.
