Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.
In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.
You have a gift that needs to be shared and Joanna is here to help you do it.
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77 | Proof over promise: How to build your coaching business by showcasing real results
Épisode 77
jeudi 29 août 2024 • Durée 18:26
Insights on the power of social proof versus big promises when it comes to building a successful coaching business. As someone who has been able to sell high-ticket services through a sales page, Jo reflects on how showcasing real client stories and outcomes was a key driver of her success.
She acknowledges the challenge of competing against coaches who make lofty claims about fast results and high incomes, and explains why her approach of prioritising proof over promise has been so effective.
Listeners will learn practical strategies for building a library of social proof, from quick testimonials to in-depth case studies, as well as tips for those just starting out who may not feel they have much proof yet.
The message is clear - in a world where potential clients are growing increasingly skeptical of over-the-top claims, genuine social proof can be the secret weapon that transforms your ability to attract and convert clients.
Episode Timestamps
[00:00 - 03:00] Introduction to the podcast, Jo's background, and the challenge of competing against coaches making big promises
[03:00 - 05:00] The power of proof over promise in attracting clients
[05:00 - 08:00] Strategies for over-delivering and quickly generating testimonials
[08:00 - 10:00] Documenting client progress and transformations
[10:00 - 12:00] Collecting diverse testimonials and case studies
[12:00 - 14:00] The importance of video testimonials and leveraging social proof
[14:00 - 16:00] Continuously updating and showcasing social proof
[16:00 - 17:00] Tips for those starting out with limited proof
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
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76 | 5 Pre-Launch Mistakes That Are Costing You Thousands
Épisode 76
jeudi 22 août 2024 • Durée 21:38
Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch mistakes such as insufficient planning, neglecting audience building, inconsistent messaging, ignoring data, and weak value propositions.
00:00 76. 5 Pre-Launch Mistakes That Are Costing You Thousands
67 | What is a business strategy? The 5 Core Components
Épisode 67
jeudi 20 juin 2024 • Durée 12:12
Jo Lott demystifies the concept of a "business strategy" and breaks it down into five core components that are essential for building a successful coaching business. She emphasises the importance of taking action and not getting bogged down in the planning stages, encouraging listeners to create a simple, usable strategy that can be iterated upon as their business grows.
Defining a Business Strategy [00:02:00 - 00:03:59]
The Five Core Components of a Business Strategy [00:04:00 - 00:10:59]
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
66 | Behind the Scenes: Zoe Fenn shares her business building journey
Épisode 66
jeudi 13 juin 2024 • Durée 20:36
Jo shares a case study conversation with her client Zoe Fenn. Zoe's journey highlights the challenges of running a business alone, even with prior experience, and the invaluable support and guidance Jo's programme provided. Zoe's testimonial exemplifies the transformative impact Jo aims for with her clients.
Show Notes:
[00:00 - 02:00] Introduction and background on the podcast's focus.
[02:00 - 03:00] Jo's excitement to share Zoe's case study and the significance it holds for her.
[03:00 - 04:00] Zoe's background and the challenges she faced before joining Jo's program.
[04:00 - 06:00] The valuable support and resources Zoe found helpful in the program.
[06:00 - 08:00] The results and progress Zoe achieved through the program.
[08:00 - 10:00] Zoe's success in selling her group program and creating an individual program.
[10:00 - 11:00] Zoe's biggest takeaway: staying focused on the client's needs and perspective.
[11:00 - 13:00] The importance of understanding the client's language, priorities, and challenges.
[13:00 - 15:00] The difficulty of seeing one's own blind spots and the value of external support.
[15:00 - 16:00] Zoe's plans for designing and delivering her group program.
65 | The 5 Lessons I Wish I Knew 5 Years Ago When Starting My Coaching Business
Épisode 65
jeudi 6 juin 2024 • Durée 15:35
Listen in for five lessons Jo wishes she'd known five years ago when she quit her job and trained as a coach. These lessons are valuable insights for both new and experienced coaches who want to grow their businesses and move forward.
Show Notes with Time Stamps:
[00:00:00] - Introduction to the podcast and Jo Lott.
Lesson 1: Get Clear on Your Niche and Ideal Client [00:01:00]
The mistake of being a generalist and working with anyone.
The importance of niching down and being specific about your target market.
Examples of niching down (e.g., coaches already earning £10K per month)
Lesson 2: Learn to Become Comfortable with Being Visible [00:04:00]
The necessity of being visible, whether through social media or other methods.
Finding a consistent approach that works for you.
Having a mission and goal beyond just financial success.
Lesson 3: Focus on Delivering Great Results [00:06:00]
The importance of case studies and testimonials for business success.
Continuously reflecting on how to improve and support clients.
The balance between pure coaching and mentoring/sharing experience.
Lesson 4: Don't Undervalue Yourself [00:08:00]
The tendency for coaches to undercharge their services.
The importance of researching and charging professional rates.
The relationship between price and perceived value.
Gradually increasing prices as you gain experience and credibility.
Lesson 5: Find Your Community [00:11:00]
The difficulty of doing this alone and the importance of community.
64 | A Step by Step Guide to Starting and Growing a Coaching Business
Épisode 64
jeudi 30 mai 2024 • Durée 15:38
Listen in for a comprehensive step-by-step guide to starting and growing a successful coaching business. Drawing from Jo's personal journey and experience, she provides practical tips, strategies, and insights to help coaches overcome fears, build confidence, and create a thriving business. Whether you're just starting out or looking to take your coaching business to the next level, this episode offers invaluable advice and actionable steps to achieve your goals.
Timestamps:
[00:00:00] Introduction
[00:01:00] The Importance of Foundational Steps
[00:02:00] Personal Journey: From Self-Doubt to Confidence
[00:03:00] Daily Practices for Success
Morning affirmations
Daily meditation
Celebrating wins
Overcoming limiting beliefs
Gratitude journal
Confidence course
Positive intelligence course
LinkedIn challenge
[00:06:00] Balancing Time and Effectiveness
[00:07:00] Essential Steps to Start Your Coaching Business
Overcoming fear
Vision, mission, and values
Setting financial goals
Deciding on a business format and setting up a business bank account
Setting up professional indemnity insurance
[00:09:00] Marketing and Identifying Your Niche
[00:10:00] Creating Tangible Offers and Growing Your Audience
[00:11:00] Final Tips and Website Setup
Website and email address
Onboarding system and contracts
[00:12:00] Summary and Caveat
Mastering marketing and sales as a skill
Investing time and money into learning
63 | 6 Lucrative Coaching Niches: Finding Your Profitable Niche
Épisode 63
jeudi 23 mai 2024 • Durée 14:15
Let's explore the most lucrative and profitable coaching niches to help you find your niche sweet spot. Jo emphasises the importance of getting niche-specific to attract clients motivated to pay for solutions to their real problems. She dives into six promising niches - business, executive/leadership, financial, career, life, and relationships - sharing high-level strategies for positioning your services.
Timestamps:
[00:00 - 02:00] Introduction
[02:00 - 06:30] Business & Executive/Leadership Coaching Niches
[06:30 - 09:30] Financial & Career Coaching Niches
[09:30 - 12:00] Life & Relationship Coaching Niches
[12:00 - 14:00] Recap & Closing Thoughts
Whether you're just starting out or re-evaluating your niche, this episode will help you find your lucrative coaching focus.
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
62 | No Excuses: Developing the Whatever-It-Takes Mindset
Épisode 62
jeudi 16 mai 2024 • Durée 16:05
Jo gets tough and challenges coaches to adopt a "no excuses" whatever-it-takes mindset, especially in the early years of building their business. She shares the importance of hustle periods, taking imperfect action, being resourceful about generating income, and operating with a relentless determination to find a way to make your coaching business thrive no matter what.
Show Notes:
[00:00:00] - Introduction
[00:01:00] - The reality that building a coaching business requires intense periods of hustle and giving up things in the first 2 years.
[00:02:00] - Key mindsets for success: The Hustle Mindset of concentrated, intense effort for periods, then recuperating.
[00:03:00] - Example of Jo's recent 6-week launch period with intense, daily showing up.
[00:04:00] - Embracing a "no excuses" mentality of "I can and I will - watch me."
[00:05:00] - Getting past perfectionism/paralysis and taking imperfect action to build momentum.
[00:06:00] - Balancing hustle with feminine receiving energy. Don't underestimate the power of short hustle periods.
[00:07:00] - Jo's "Offer to Market in 30 Days" program that catapults clients forward through an intense 30-day sprint.
[00:08:00] - The need to develop emotional capacity for hustle through doing it.
[00:09:00] - You wouldn't stop/start this way in a job - be consistent with your business.
[00:10:00] - Using accountability partners and planning to take imperfect action daily.
61 | The Overlooked Profit Multiplier: How to Create Your Signature Coaching Framework
Épisode 61
jeudi 9 mai 2024 • Durée 16:16
Let's discuss the often overlooked importance of creating your own signature coaching framework. Jo provides a step-by-step process for developing a unique methodology that can help you stand out in your niche, command higher rates, streamline your delivery, and elevate your expertise.
Show Notes
[00:00:00] Jo starts by highlighting three key reasons why coaches should consider creating their own signature framework:
[00:01:35] It allows you to command higher rates by shifting the focus away from hourly pricing to the value of your comprehensive system and results.
[00:03:50] It streamlines and scales your delivery by providing an established process to move clients through, preventing you from reinventing the wheel with each new client.
[00:04:45] It elevates your expertise and authority by demonstrating a well-thought-out process for guiding clients from start to finish.
[00:06:30] Jo then outlines a five-step framework creation process:
[00:06:45] Get hyper-focused on your niche and the specific transformation/outcome you want to focus on.
[00:07:35] Map out the transformational journey you'll take your clients on, typically consisting of 3-6 phases or steps.
[00:08:40] Add your unique methodologies and models – your "special sauce" that differentiates your approach.
[00:10:45] Systematise and create supporting materials (worksheets, assessments, etc.) to smoothly deliver your process.
60 | Storytelling Secrets to Attract Coaching Clients
Épisode 60
jeudi 2 mai 2024 • Durée 18:44
This episode dives deep into the powerful role that storytelling can play in attracting coaching clients and building a successful coaching business. Joanna discusses the psychological reasons why stories resonate so deeply with us as humans, tapping into our emotions and creating a sense of connection and relatability. She explains the "hero's journey" narrative arc that is found in so many stories we love, and why this universal story structure tends to resonate across audiences.
[00:00 - 1:00] Intro about the Women in the Coaching Arena podcast
[1:00 - 2:00] Introduction and overview of the storytelling topic
[2:00 - 4:30] Understanding the psychology behind storytelling: mirror neurons, tapping into emotions, the hero's journey arc
[4:30 - 7:00] Types of stories for coaches: personal hero's journey, client success stories, inspirational stories, educational stories
[7:00 - 10:00] How to craft compelling stories with key story elements and vivid details
[10:00 - 12:30] Using metaphors and analogies effectively in storytelling
[12:30 - 15:00] Incorporating stories into your marketing: website, emails, social media, sales calls
[15:00 - 16:30] Summary of why storytelling is powerful for attracting clients and building know, like and trust
[16:30 - 17:00] Call to action to utilise storytelling
Joanna emphasises that stories create the critical emotional connection that allows prospects to know, like and trust you - which is essential for converting them into paying clients. The episode is packed with motivating examples and strategic advice for coaches looking to harness the power of storytelling in their businesses.
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
[00:12:45] Map out how you'll package and offer your framework (e.g., high-ticket coaching programme, digital course, book, etc.).
[00:14:20] Throughout the episode, Jo emphasises the importance of niching down, innovating your approach, and positioning yourself as the go-to expert in your field. She also stresses that while supporting materials are helpful, the true value lies in your coaching expertise and ability to guide clients through the process.
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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