Explorez tous les épisodes du podcast Women in The Coaching Arena
| Titre | Date | Durée | |
|---|---|---|---|
| 194 | From Fashion Buyer to Career Coach: How Levanah Grew Her Income in School Hours | 05 Nov 2026 | 00:30:00 | |
What does it really take to build a successful coaching business while working school hours? In just two years, Levanah Gates has gone from leaving her 15-year career in fashion buying to building a thriving career coaching business, increasing her annual income by 75% in her second year. In this inspiring and honest conversation, Jo Lott welcomes Levanah back to Women in the Coaching Arena to explore the strategies, mindset shifts and consistent actions that helped her build a business around her family life. Timestamps: 02:00 - Finding a Profitable Coaching Niche 05:00 - The Power of Consistency 11:00 - Building a Business Around School Hours 14:00 - How Instagram Attracts 80% of Her Clients 16:00 - Turning DMs Into Paying Clients 24:00 - Growing Her Income by 75% Powerful Quote: “You just have to start and you don’t have to have everything ordered or that step by step plan from day one, but you have to be brave enough to start and to allow for some mistakes.” – Levanah GatesLevanah’s journey shows how choosing a clear niche, focusing on the marketing activities that work and staying consistent can create meaningful business growth, even with limited working hours. Connect with Levanah on LinkedIn Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 193 | AI for Coaches: 3 Things to Do and 3 to Avoid | 29 Oct 2026 | 00:12:22 | |
Is AI making your coaching business invisible? AI can save coaches hours every week, but could it also be making your marketing sound exactly like everyone else’s? In this episode of Women in the Coaching Arena, Jo Lott shares three ways to use AI to grow your coaching business, three things you should never hand over to it, and why your unique voice matters more than ever. Jo is a big advocate for using AI in business. From custom AI bots to content creation and client resources, she shares how she uses it herself, alongside real examples from coaches putting AI to work. In this episode: 00:00 - Is AI Making Coaches Invisible? 01:10 - Why Human Connection Matters 03:00 - How Jo Uses AI in Business 05:45 - The Biggest AI Content Mistake 07:20 - 3 Things AI Is Great For 08:40 - 3 Things to Avoid 11:00 - Two Practical AI Exercises A powerful reminder “If you covered over the name on your LinkedIn profile or your Instagram profile, would anyone know that that content was from you?” - Jo LottUse AI to make running your business easier, but never forget that your greatest advantage is being you. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 192 | Launching vs Evergreen: How to Get Coaching Clients Consistently | 22 Oct 2026 | 00:13:18 | |
Imagine spending weeks preparing a launch, attracting over 100 people to your free challenge, and making just one sale. That’s exactly what happened to Joanna Lott when she first launched her coaching programme. Five years later, that same programme has generated over £500,000 in revenue, without the pressure of constantly launching. In this episode, Jo shares why she moved away from traditional launches and built an evergreen business model that allows clients to join throughout the year. Jo also explores when launching does make sense and shares five questions to help you decide which approach is right for your coaching business. Timestamps00:00 - 100 Sign-Ups, One Sale 02:35 - Why Free Doesn’t Mean Ready to Buy 03:30 - Moving to an Evergreen Model 05:20 - How Evergreen Marketing Works 07:00 - When Launching Makes Sense 08:20 - Five Questions to Ask Yourself 10:45 - Building a Sustainable Coaching Business The most effective marketing strategy isn’t necessarily the one that creates the biggest buzz. It’s the one you can sustain, that builds trust with your audience and helps the right clients find you. Want to attract more paying coaching clients without relying on constant launches? Jo shares a free video training, How to secure more coaching clients' free training, to help you take practical steps towards building a sustainable coaching business. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 191 | Mean Girl Marketing: The Truth About Coaching Success | 15 Oct 2026 | 00:10:15 | |
Have you ever scrolled through Instagram and wondered why every other coach seems to be doing better than you? The perfect businesses, incredible income claims and endless success stories can leave even experienced coaches questioning themselves. In this episode of Women in the Coaching Arena, Jo Lott exposes what she calls Mean Girl Marketing and explains how misleading success claims, shame-based messaging and manufactured urgency are damaging confidence across the coaching industry. Jo shares a surprising experience that completely changed how she viewed some of the loudest voices online, why visibility doesn’t necessarily equal success, and how to recognise marketing that builds trust rather than undermines your confidence. With experience supporting over 200 coaches and building a successful coaching business around school hours, Jo explains why you don’t need aggressive marketing tactics or exaggerated claims to attract clients. Timestamps 00:00 - The Instagram Post That Changed Everything 01:25 - What Is Mean Girl Marketing? 02:00 - Visibility vs Real Success 03:00 - The Truth Behind Income Claims 04:00 - How Marketing Damages Confidence 05:30 - Why Good Coaches Give Up 06:15 - Spotting Fake Success and Scarcity 08:00 - What Honest Marketing Looks Like Sign up for The Honest Edit, Jo’s regular newsletter for more honest conversations about building a coaching business, plus invitations to workshops and live events. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 190 | I’ve Spent 6 Years Getting Coaching Clients. Here’s What Works in 2026 | 08 Oct 2026 | 00:14:11 | |
Getting coaching clients has changed. After six years of building her coaching business, Jo shares what has genuinely worked and why some of the advice coaches are still following simply isn’t enough anymore. Timestamps 00:00 – Getting Clients Has Changed 02:05 – Why Posting Isn’t Enough 04:00 – Get More Specific 05:15 – Shallow vs Deep Marketing 08:00 – Have Real Conversations 10:45 – What Actually Worked 12:40 – What to Do This Week Sign up for The Honest Edit, Jo’s regular newsletter for more honest conversations about building a coaching business, plus invitations to workshops and live events. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 189 | How I Built a £200K+ Coaching Business Around My Life | 01 Oct 2026 | 00:21:59 | |
What does it really take to build a coaching business that replaces your salary… and eventually goes far beyond it? This episode is for you if you’re building your coaching business and wondering whether you’re moving fast enough, earning enough or doing enough. Jo shares her actual income journey from £0 to building a £200K+ coaching business, including the years when very little seemed to be happening. Jo wants to give you a much more realistic picture of how long it can take to build a sustainable coaching business, because comparing your first year with someone else’s fifth can make you feel like you’re failing when you may actually be making brilliant progress. In this episode: 00:00 – The Coaching Income Reality 02:30 – How My Business Started 04:20 – £0 to My First £25K 06:00 – What Changed My Growth 08:00 – A Realistic Income Timeline 12:20 – Building From Financial Stability 15:10 – What Speeds Up Your Growth 18:40 – Business or Hobby? “The coaches who will succeed are definitely not more talented than you. They’re not smarter than you. They just kept going.” - Jo LottYour next step: work out the financial baseline you genuinely need from your business, then set yourself a good target and a bigger target. Knowing your numbers gives you something real to build towards. And if you take one thing from this episode, let it be this: give your business enough time for all the work you’re doing now to compound. Keep learning, keep marketing and keep going. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 188 | How to Speak With More Confidence and Authority - with Sara Bagheri | 24 Sep 2026 | 00:38:48 | |
You can know exactly what you want to say, then the moment you hit record, walk into a networking event or start speaking in front of a room, suddenly your voice changes. You speed up, forget to breathe, lose your words or simply don’t sound as confident as you know you can be. Joanna is joined by Sara Bagheri, founder of Fluence Comms and a speech, language and voice therapist with over 20 years’ clinical experience. They explore what actually makes someone sound confident and authoritative, why nerves affect your voice and the small, practical changes you can make to how you speak - without trying to become someone you’re not. In this episode: 01:20 – Slow Down and Pause 05:40 – What Nerves Do to Your Voice 10:30 – Release Tension Before Speaking 15:10 – Change Your Pace Naturally 19:00 – Stop Upspeak Undermining You 25:20 – Build Trust in 30 Seconds 30:20 – Practise Before the Big Moment You don’t need to wait for the big presentation, webinar or networking event to practise. Start using your voice differently in the everyday conversations you’re already having. Your next step: Record yourself speaking for just 30 seconds. Watch it back with curiosity rather than criticism and notice one thing that worked well and one thing you’d like to practise. Connect with Sara Bagheri on LinkedIn Visit Fluence Comms to learn more about working with Sara Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 187 | How I Use AI in My Coaching Business (And Where I Draw the Line) | 17 Sep 2026 | 00:15:45 | |
AI can completely change how you run your coaching business, saving you hours on content, research, admin and client support. In this episode, Joanna shares exactly how she uses AI in her business, the tools making the biggest difference, and where she draws the line to protect her own thinking, voice and the human connection at the heart of great coaching. Timestamps: 00:00 – Where I Stand on AI 01:00 – Five Ways I Use AI 04:00 – What I Won’t Outsource 05:00 – Protect Your Own Thinking 06:00 – My Favourite AI Tools 07:00 – Why Viktor Changed Everything 12:00 – More AI, More Human Here's a link for free credits if you'd like to try Viktor. If you haven’t used AI in your coaching business yet, Joanna has created a free Essential AI Toolkit – 2 Must-Have Prompts for Coaches. It’s a simple place to start and see what AI can do for you. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 186 | The Human Side of Facilitation: Holding a Room with Confidence with Tom Cleary | 10 Sep 2026 | 00:37:16 | |
Whether you run coaching groups, workshops, leadership programmes or team sessions, facilitation is a skill that goes far beyond delivering content. In this episode, Joanna is joined by facilitation specialist Tom Cleary to explore what really helps people feel safe, engaged and ready to learn. Together they discuss the subtle shifts that can transform the way you hold a room - from embracing silence to creating genuine psychological safety and looking after your own wellbeing as a facilitator. Timestamps00:00 - Meet Tom Cleary 03:37 - Coaching to Groups 05:18 - Energy & Recovery 07:18 - Training vs Facilitation 09:18 - Creating Psychological Safety 13:37 - Common Workshop Mistakes 18:05 - Structure, Silence & Confidence 28:11 - The Human Side of Facilitation Whether you’re leading a workshop, coaching a group or facilitating a team meeting, this episode is a reminder that your presence often matters more than your perfection. Tom's Podcast: The Human Side of Facilitation Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 185 | From Redundancy to Replacing 90% of Her Salary in a Year - Krasi Toneva | 03 Sep 2026 | 00:23:42 | |
Krasi Toneva has built a thriving portfolio business combining leadership coaching, HR consultancy and leadership development, and within her first year, she replaced 90% of her previous salary. In this episode, Krasi shares the five biggest lessons that helped her get there, from finding her niche and growing her LinkedIn network to reconnecting with people from her 20-year career. Timestamps: 00:00 – Meet Krasi Toneva 02:20 – From Redundancy to Business Owner 04:00 – Why She Joined The Business of Coaching 07:00 – LinkedIn Growth and First Clients 09:40 – Five Lessons That Changed Her Business 13:50 – The Email That Led to Six Clients 15:20 – Replacing 90% of Her Salary Krasi’s journey shows that you don’t have to start from scratch when you start a coaching business. Your previous career, existing relationships and wider skills can become some of your greatest business assets. Connect with Krasi on LinkedIn Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 184 | How Emma Cowsill Built a Neurodiversity Coaching Business in 8 Months (While Getting Diagnosed Along the Way) | 27 Aug 2026 | 00:28:59 | |
What if eight months from now, your coaching business looked completely different from the one you’re imagining today? When Emma Cowsill started her business, she was also making sense of her own ADHD diagnosis and, more recently, an autism diagnosis. In this conversation, she shares how she stopped shrinking herself, found a way of building a business that works with her brain rather than against it, and quickly expanded from 1:1 coaching into neurodiversity consulting, organisational work and collaborations. Timestamps00:00 - From Masking to Business Owner 03:15 - Finding Her LinkedIn Rhythm 06:00 - Structure Without Restriction 07:30 - Doing the Scary Thing 10:15 - The Daily Outreach Habit 11:20 - Building a Neurodiversity Business 15:20 - Deep Nurture and Collaboration This episode is especially valuable if you’re starting or growing a coaching business and want permission to build it around your strengths, energy and way of working, rather than forcing yourself into someone else’s version of entrepreneurship. Trust yourself, stay curious and keep taking the actions that allow your business to evolve alongside you. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 183 | The Lead Magnet Strategy Every Coach Needs to Build Their Email List | 20 Aug 2026 | 00:14:59 | |
If social media disappeared tomorrow, would you still have a way to reach your ideal clients? In this episode, Jo shares why building an email list is one of the smartest investments you can make in your coaching business, and exactly how to get started, even if you have zero subscribers today. Timestamps:00:00 - Why Every Coach Needs an Email List 01:35 - Create Your First Lead Magnet 04:00 - Solve One Small Problem 06:00 - The 5 Welcome Emails 08:45 - Your Weekly Newsletter 11:20 - Mistakes to Avoid 13:10 - Build an Email List That Lasts “Social media is rented land. Your email list is all yours.” - Jo LottCreate one simple lead magnet this week. It doesn’t have to be perfect - it simply has to help one person take one meaningful step forward. Join The Honest Edit, my weekly newsletter for coaches Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 182 | From Director of Comms to 94K Tik Tok Followers with Louise Thompson | 13 Aug 2026 | 00:33:30 | |
Building a coaching business rarely happens as quickly as social media makes it look. In this conversation, Louise Thompson shares what really happened after leaving a successful corporate career - from starting again at 44 to building a community of 94,000 people, attracting corporate clients, and creating a business that genuinely reflects who she is. It’s an honest reminder that consistency compounds, even when it feels like nothing is happening. Timestamps 00:00 - Leaving Corporate at 44 03:00 - Starting From Scratch 05:00 - Why TikTok Changed Everything 07:55 - Turning Content Into Clients 12:00 - Winning Corporate Work 18:30 - Visibility Isn’t Selfish 24:45 - Advice for New Coaches “Believe that you are worthy of actually being seen.” – Louise ThompsonThis episode is for qualified coaches who are building their business and wondering whether all the consistent effort is really worth it. Louise’s story is proof that showing up, refining your message, and trusting the process creates opportunities you could never predict. Connect with Louise on LinkedIn Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 181 | Getting Qualified Coaches Their First Clients | 06 Aug 2026 | 00:19:12 | |
Most coaches think they need a website, a bigger audience or months of content before they can sign a client. In this episode, I share exactly what I would do if I had to get my first five coaching clients all over again, using the lessons I’ve learned from building my own business and helping hundreds of qualified coaches do the same. Timestamps 00:00 - What I’d Do Differently 03:00 - The 30-Person List 06:30 - Five Free Sessions 09:00 - Your First Paid Client 12:00 - The Social Media Myth 14:00 - One Honest Conversation 17:00 - Your First Five Clients Plan Whether you’ve just qualified as a coach or you’ve been stuck trying to attract clients for longer than you’d hoped, this episode will give you a practical, step-by-step plan to help you stop overthinking and start building momentum. Sometimes the simplest actions create the biggest breakthroughs. Your first clients don’t come from having everything perfect. They come from having the courage to start. Take the CEO Scorecard to find out where your business needs the most attention right now. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 180 | LinkedIn for Coaches: From Zero Visibility to Booked Out | 30 Jul 2026 | 00:15:49 | |
If you’ve been posting consistently with little to show for it, this episode is a reminder that visibility takes time, strategy, and patience. Jo shares the practical approach that helped LinkedIn become the source of nearly all her coaching clients, and why it’s still one of the best places for coaches to grow their business. Timestamps00:00 - Why LinkedIn Still Works 02:00 - Choosing the Right Platform 04:00 - Fix Your Profile First 06:00 - Posts That Attract Clients 09:00 - The Power of Comments 11:00 - A Weekly LinkedIn Rhythm 13:00 - Build Beyond LinkedIn Building a coaching business on LinkedIn isn’t about chasing the algorithm or trying every new trend. It’s about showing up consistently, helping the right people, and creating a marketing ecosystem that works together over time. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 179 | Mastering the Art of Intentional Style with Alex Standley | 23 Jul 2026 | 00:52:38 | |
Could the clothes you wear affect your confidence, visibility and the way people remember your business? Today, Joanna speaks with award-winning personal stylist, TEDx speaker and sustainable fashion consultant Alex Standley about using style with greater intention. Alex shares how reconnecting with her values changed the direction of her career, and why personal style begins with understanding who you are rather than following trends. Timestamps: 00:00 - Meet Alex Standley 06:36 - Style Starts with Identity 10:27 - Style as Your Personal Brand 13:26 - Colour and Confidence 19:34 - What You Wear on Zoom Matters 30:33 - Reduce Wardrobe Decision Fatigue 47:11 - Show Up as Yourself This episode is a reminder that the way you present yourself can support your confidence, communicate your values and help people remember you, without asking you to perform as someone you are not. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 178 | The Discovery Call That Doesn't Feel Like Selling | 16 Jul 2026 | 00:13:27 | |
Have you ever come off a discovery call wondering why it didn’t lead anywhere, even though the conversation felt great? In this episode, Joanna shares why the best discovery calls don’t feel like selling at all. Instead, they feel like coaching. If you’ve ever worried about sounding pushy, over-explaining your offer, or freezing when it’s time to talk about price, this episode will help you approach discovery calls with more confidence, clarity, and integrity. Timestamps: 00:00 - Discovery Calls Aren’t Selling 02:00 - Preparing Before the Call 03:45 - The Five-Part Structure 06:05 - Reflecting the Gap 08:10 - Making the Invitation 09:20 - Common Discovery Call Mistakes 10:45 - When They Need to Think About It Your coaching skills are already your greatest sales skills. The more you trust them, the easier discovery calls become. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 177 | Val's Story: From Uncertain Niche to Leading Coaching Groups Across Europe | 09 Jul 2026 | 00:25:57 | |
This is an honest conversation about courage, clarity, and building a coaching business one decision at a time. Joanna is joined by The Business of Coaching client Valeria Kadelski to explore what it really feels like to pivot your niche, navigate the uncertainty that follows, and keep moving forward, even when you're not sure you've made the right decision. This episode is for you if you’re a qualified coach who knows something needs to change in your business but keeps delaying the decision because you’re worried about getting it wrong. Val’s story will give you the confidence to take the next step. Timestamps: 00:00 - Why Changing Your Niche Feels So Scary 02:00 - Finding The Right Direction 03:45 - Navigating The Pivot 06:55 - The Power Of Community 11:55 - Launching A First Group Programme 16:00 - What Coaching Really Gives You 22:20 - Final Advice For Coaches Building a coaching business isn’t about making perfect decisions. It’s about making thoughtful ones, learning from them, and having the courage to keep going. Connect with Valeria on LinkedIn Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 176 | The Testimonial Mistake Coaches Keep Making | 02 Jul 2026 | 00:11:03 | |
Stop waiting for the perfect client success story. If you think your testimonials aren't impressive enough, you could be making one of the biggest marketing mistakes coaches make. In this episode, Joanna shares why authenticity beats perfection, how prospects really evaluate testimonials, and why the results you take for granted may be exactly what your future clients need to see. Timestamps 01:20 - Two Real Client Examples 03:10 - The Movement Reframe 04:45 - Don’t Dismiss Small Wins 06:15 - Testimonials vs Case Studies 07:40 - Better Questions to Ask Clients 08:55 - Why Overclaiming Backfires 10:00 - Look for the Shift The strongest client stories don’t always end with a six-figure business, a dream job, or a dramatic breakthrough. Often, they simply show that something became possible that wasn’t possible before. Useful Links Coaching Onboarding & Retention Guide Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 175 | The Coaching Plan Trap Most Coaches Fall Into | 25 Jun 2026 | 00:12:06 | |
Are you spending more time perfecting your coaching plan than talking to potential clients? In this episode, Joanna explains why your coaching plan isn’t what gets clients to buy. Discover what clients really care about, how to simplify your offer, and the shift that will help you attract more coaching clients. Timestamps00:00 - The Coaching Plan Trap 01:45 - What a Coaching Plan Really Is 03:10 - Structure vs Coaching 04:20 - Why Clients Want Certainty 07:05 - When Plans Become the Problem 09:05 - The Three-Phase Approach 10:45 - Simplicity Sells The coaches who make the fastest progress aren’t usually the ones with the most detailed frameworks. They’re the ones having real conversations, testing ideas, and refining as they go. Useful Links How to Create a Signature Coaching Offer (Free guide) Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 174 | Motivation Isn't Enough: What Successful Coaches Do Instead - with Rebecca Liljendahl | 18 Jun 2026 | 00:39:54 | |
What if consistency isn’t about discipline, but about designing habits for your real life? In this episode, Joanna speaks with habit specialist Rebecca Liljendahl about why we struggle to do the things we know would help us, and how to build habits that last even on our worst days. This episode is valuable for coaches who know what they need to do to grow their business, but struggle to stay consistent with visibility, marketing, self-care or follow-through. By the end of this conversation, you’ll understand why motivation alone isn’t enough, and how to create simple, realistic habits that support your business and your life. Timestamps 00:00 - Why consistency feels hard 02:30 - Rebecca’s habit story 07:00 - The Habits Compass 08:30 - Motivation, ability and prompts 14:30 - Designing tiny habits 16:00 - Unblocking resistance 22:00 - Dopamine and distraction 31:00 - Energy habits Connect with Rebecca on LinkedIn Useful Links Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, 26, 29 June 2026 Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 173 | How to Price Your Coaching Services | 11 Jun 2026 | 00:07:51 | |
If you’ve ever worried about charging too much, charging too little, or wondered whether anyone will actually pay your rates, this episode will help you think about pricing in a completely different way. In this episode, Joanna shares why pricing is about far more than picking a number. What if the real question isn’t “What will people pay?” but “What kind of business do I want to build?” Timestamps 00:00 - Why Pricing Feels So Hard 02:00 - The £5,000 Per Month Exercise 03:00 - Pricing as Business Design 04:00 - The Three-Part Pricing Framework 05:00 - Raising Prices Gradually 06:00 - Building Around Your Life 07:00 - Common Pricing Mistakes “Pricing isn’t just a number. It’s part of your business design.” - Jo LottThis episode is a reminder that sustainable pricing starts with clarity, not confidence. When you understand the business you’re trying to build, pricing becomes much easier. Useful Links A Blog Post: Coaching Pricing Strategy: Maximise Your Revenue and Build a Sustainable Business Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 172 | From Redundancy And Zero Clients To A Fully Booked Coaching Business In Months with Dr Andy Sockanathan | 04 Jun 2026 | 00:17:28 | |
Many people believe that building a successful coaching business takes years. But what happens when you lose your job, have no clients, and decide to take consistent, imperfect action every single day? In this honest conversation, Andy Sockanathan shares how redundancy became the turning point that led him to build a fully booked coaching business in just a few months. Timestamps: 00:00 - Andy’s Story 02:03 - Taking Action 04:07 - Finding a Niche 06:00 - The AI Lead Magnet 08:05 - Ten Clients in Months 09:27 - Beyond One-to-One 11:25 - What’s Next? 12:00 - Why It Worked “You don’t have to have loads of followers. You just need a niche that is right for your audience and a strategy that gets you into action.” - Andy SockanathanThis episode is a reminder that progress rarely comes from more thinking. It comes from taking the next step before you feel completely ready. Useful Links Learn about The Business of Coaching programme Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 171 | How to Start a Coaching Business (What Actually Matters) | 28 May 2026 | 00:13:30 | |
Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients. Timestamps: 00:00 - Coaching vs Business 02:00 - Leaving Employment 03:00 - Designing Your Life 04:00 - Money Reality 05:00 - Niche & Offers 07:00 - Stop Hiding in Learning 09:00 - Visibility & LinkedIn 11:00 - What Actually Matters This episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready. Useful Links Download the 12 ways to get clients now Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 170 | From “Nice to Have” to “Must Have” Coaching Offers | 21 May 2026 | 00:06:26 | |
Have you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear? In today’s episode, Joanna shares one of the biggest reasons coaching offers struggle to convert and why being “valuable” alone often isn’t enough. Timestamps00:00 - Nice to Have vs Must Have 01:02 - Why Interest Isn’t Action 02:01 - The Urgency Problem 02:45 - Specificity Changes Everything 03:10 - Problems People Will Pay to Solve 04:02 - The Cost of Staying Stuck 04:40 - Ellie’s Niche Shift “People don’t buy what sounds useful one day. They buy what feels important right now.” - Jo LottWhen your offer speaks to the right person, at the right stage, with the right problem, selling becomes far easier. Useful Links Learn about The Business of Coaching programme Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 169 | From sporadic sessions to secure, high-value clients - Kiran Goodman | 14 May 2026 | 00:25:10 | |
Joanna shares a powerful conversation with Kiran, a coach who went from sporadic one-off sessions and self-doubt to securing corporate contracts, high-value coaching clients, and building real confidence in her business. If you’ve qualified as a coach but still feel unclear about how to build a steady business, this conversation will help you feel both understood and hopeful. It’s especially valuable if you’re tired of trying to piece everything together alone and want to hear what sustainable progress actually looks like. Timestamps 00:00 - From self-doubt to possibility 03:45 - The investment fear 05:30 - Shiny objects and avoidance 07:20 - Learning to be visible 09:05 - The power of accountability 11:00 - The sales sprint breakthrough 13:10 - Keeping the lights on 17:15 - Building confidence through action This episode is a reminder that confidence often comes after action, not before it. The turning point wasn’t perfection. It was deciding to stop waiting and start showing up consistently. Connect with Kiran on Linkedin Useful Links Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 168 | How to Get Coaching Clients Without Social Media | 07 May 2026 | 00:09:35 | |
Joanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meaningful conversations. She walks through the routes that actually lead to clients - from your existing network and speaking opportunities to partnerships, long-form content, and email, so you can grow your business in a way that feels more sustainable and aligned. Timestamps [01:00] Visibility, trust, conversations [02:00] Start with your existing network [03:00] Relationships and referrals [04:00] Speaking builds trust faster [05:00] Partnerships that work [06:00] Long-form content that lasts [07:00] Email and staying top of mind This episode will be valuable for coaches who feel drained by social media or aren’t seeing results, because it shows a clearer, more sustainable way to build trust and attract clients. If social media isn’t your path, your business can still grow - as long as you choose where and how you’ll be visible, and commit to it consistently. Useful Links Join the Dare Greatly Event waitlist Download the Free Digital version of Coaches' Planner (NEW edition 2026) Learn about The Business of Coaching programme Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 167 | Why You Feel Stuck in Your Coaching Business (And How to Move Forward) | 30 Apr 2026 | 00:12:34 | |
Have you ever noticed that the more you think about your business, the harder it feels to move? This episode explores the moment many coaches reach where reflection turns into hesitation. Joanna breaks down why staying in your head isn’t neutral. It slowly erodes confidence, energy, and income. She shares the shift that changes everything: moving from overthinking into decision-making, even when it feels uncomfortable. Timestamps [00:01:00] The cost of staying stuck [00:02:00] Why decisions create clarity [00:03:00] Progress over perfection [00:04:00] Designing a business around your life [00:06:00] Why action unlocks clarity [00:09:00] Decisions aren’t forever Momentum in your coaching business doesn’t come from finding the perfect answer — it comes from choosing a direction and being willing to move. Make one decision today that you’ve been postponing, and take the smallest step to act on it. Useful Links Join the Dare Greatly Event waitlist Download The 12 Ways to Get Clients Now Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 166 | How to Get Coaching Clients (Simple Strategy) | 23 Apr 2026 | 00:20:44 | |
If you’re a qualified coach and clients aren’t coming in consistently, where does your mind go first? Do you assume something is wrong… or that something is missing? Today, Joanna shared a simpler truth: most coaches aren’t struggling because they lack skill, but because the actions that bring clients require courage, not complexity. This episode is for qualified coaches who know they’re good at what they do but aren’t yet seeing consistent clients, and want a grounded, practical way to change that. Timestamps [00:00] The real reason clients aren’t coming [02:00] Why growth is slower than you expect [03:00] Hiding behind “busy work” [05:00] Clarity that makes people refer you [07:00] The power of uncomfortable action [10:00] Recognition and trust over time [13:00] Conversations that lead to clients “Coaching businesses grow through uncomfortable actions repeated consistently over time.” - Jo LottSend the message, start the conversation, share your work - not when it feels easy, but because it matters. Useful Links Download the Free Digital version of Coaches' Planner - NEW edition 2026 Learn about The Business of Coaching programme Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 165 | Starting a Coaching Business? Do This First (5 Steps That Actually Work) | 16 Apr 2026 | 00:15:38 | |
What would I actually do if I had to start again with no audience, no clients, and no reputation? In this episode, I share the five things I’d focus on immediately – the simple steps that genuinely lead to clients, even if they’re the ones most often avoided. Timestamps [00:00:00] Start Again [00:01:00] Busy vs Progress [00:02:00] Clear Problem [00:03:00] Simple Offer [00:05:00] Real Conversations [00:08:00] Proof First [00:10:00] One Platform Everything in this episode comes back to focusing on what actually moves your business forward, rather than what simply feels productive. Start one conversation today, not when everything is ready, but now. Useful Links The Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST) Download the Free Digital version of Coaches' Planner (NEW edition 2026) Learn about The Business of Coaching programme Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It) | 09 Apr 2026 | 00:11:18 | |
Joanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. If someone landed on your offer right now, would they instantly recognise themselves in it, or would they need to work it out? Joanna walks through why offers often fall flat and how to turn what you do into something people can clearly understand, connect with, and say yes to. Timestamps:00:00 – The real problem 00:01 – Format vs outcome 00:02 – Selling the transition 00:03 – Why structure matters 00:05 – Simple offers win 00:06 – Let your offer evolve 00:08 – Designing around your life “People don’t buy coaching because of the format. They buy because they want something in their life to change.” - Jo LottTake one offer you have right now and rewrite it so someone can see the before, the after, and the journey in one sentence. Useful Links The Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST) Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 163 | How to Choose Your Coaching Niche | 02 Apr 2026 | 00:13:10 | |
How many times have you told yourself you just need to “figure out your niche” before you can move forward? Joanna shares why this question keeps coaches stuck and why the answer is usually far simpler than you think. If you’ve been overthinking your niche, this episode will help you move forward with clarity and confidence. Timestamps [00:00] The niche question coaches keep asking [01:00] Why most niche statements don’t work [02:00] The memory test for a strong niche [03:00] Where your niche actually comes from [05:00] Turning vague ideas into real problems [06:30] The fear of choosing wrong [09:00] Building a niche that fits your life “Clarity comes from taking action, not from rewriting your niche statement over and over again.” - Jo Lott Choosing your niche isn’t about getting it perfect. It’s about getting started and letting clarity build through real experience. Say your niche out loud today and take one step to share it, even if it’s not perfect yet. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 162 | The Hidden Work Behind a Fully Booked Coaching Diary. | 26 Mar 2026 | 00:10:49 | |
The more you understand the hidden work behind a coaching business, the easier it becomes to stay consistent long enough to see the results. In this episode, Joanna shares the part of building a coaching business that rarely gets talked about: the time, energy, and consistency required before the clients come. This episode is for coaches who are showing up consistently but questioning whether the time they’re spending on marketing is normal, and need reassurance that they’re on the right track. Timestamps: [00:00] The real question behind “how much marketing?” [01:00] Why coaching and business are two different things [02:00] What marketing actually includes [03:00] A 20-hour week breakdown [04:00] Reframing marketing as part of your mission [05:00] Curating your LinkedIn feed [06:00] Changing beliefs through your content Powerful quote from the episode: “Visibility creates opportunities.” - Jo LottToday, choose one small action that creates visibility and trust that it is building something, even if you can’t see it yet. Useful Links Download the 12 ways to get clients now Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 161 | From Hourly Selling to Premium Packages That Sell - Teresa Wilson | 19 Mar 2026 | 00:22:32 | |
What if the thing holding your business back isn’t your experience, but your clarity? In this episode of Women in the Coaching Arena, Joanna speaks with Theresa Wilson, a coach of 13+ years who found herself on the edge of a pivot. What unfolds is an honest conversation about clarity, courage, pricing, personal upheaval, and what really shifts when you stop overcomplicating your business. Key Timestamps: 00:00 – 13 Years In, Still Pivoting 02:40 – The Retreat That Changed Everything 04:50 – “I Think I’ve Got Something… But I Don’t Know What To Do With It” 06:30 – When Life Fell Apart 09:00 – The “I Don’t Get It” Moment 13:30 – Pricing Shift, Identity Shift 15:20 – What’s Next: Creativity and Expansion “The clarity gives me enthusiasm. And enthusiasm is vital for me.” - Theresa WilsonThis episode will be powerful for experienced coaches who know they’re sitting on something valuable but feel stuck in overthinking or undercharging, because it shows what happens when clarity meets courage. Sometimes the breakthrough isn’t adding more, it’s finally saying, “I don’t get it,” and stripping things back to what actually makes sense. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 160 | If I Started Again in 2026, This Is What I’d Do | 12 Mar 2026 | 00:13:56 | |
After building multiple coaching practices and supporting hundreds of coaches, Joanna Lott reveals the five foundations that genuinely create momentum. In this episode, she shares the honest truth about what she would focus on and what she would stop doing if she were starting her coaching business from scratch in 2026. Timestamps:00:00 – Starting from zero 02:05 – Choose a real niche 03:40 – Create a simple offer 05:20 – Start conversations now 07:00 – Prioritise proof early 08:30 – Go all in on one platform 09:40 – Get the right support This episode is a reminder that business growth is rarely about doing more; it’s about doing fewer things well. These five principles are simple, but they’re powerful when you apply them consistently and without distraction. Support in building your business plays a major role in helping you keep going and build real momentum. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 159 | 8 Tiny Habits to Get Your First 10 Coaching Clients in 2026 | 05 Mar 2026 | 00:14:27 | |
Discover eight simple habits that can help you build real, steady momentum in your coaching business. Joanna Lott shares the honest truth about what actually creates paying clients and why qualifications alone aren’t enough. Drawing on her own early missteps and the small shifts that changed everything, she breaks down the eight habits that made the difference. This episode is valuable for qualified coaches who feel capable but inconsistent, because it replaces overwhelm with clear, practical habits that actually lead to paying clients. Timestamps00:00 – Qualified but Not Paid 02:00 – The Time Audit Wake-Up Call 03:00 – Your Daily Pipeline Date 04:00 – The Power of One 06:00 – Automate the Boring Stuff 07:00 – Implement Within 24 Hours 09:00 – Playing the Long Game 11:00 – The Skill That Changes Everything If you’re ready to stop circling and start building something that feels solid, these habits will give you a clear place to begin. Choose one, act on it this week, and let steady action, not overthinking, move your business forward. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 158 | Building a Fully Booked Business (Her Way) - Jenny Weidner | 26 Feb 2026 | 00:22:14 | |
A fully booked coaching business doesn’t come from doing more. It comes from choosing more deliberately. Joanna Lott is joined by coach Jenny Weidner for an honest, reflective conversation about a year inside The Business of Coaching, exploring how Jenny moved from uncertainty and isolation to a fully booked, values-led coaching business built on clarity, courage, and intention. Key Timestamps [00:00] From education to coaching [02:10] The hotel room moment [05:40] Stepping out from behind the laptop [08:30] Selling in a way that fits [11:45] From accidental to intentional [14:50] What’s changed and what’s next [17:10] The biggest takeaway This episode shows what becomes possible when you stop forcing a business model and start building one that genuinely fits who you are. Decide on one door you’re ready to walk through properly and commit to it for the next season of your business. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 157 | PR isn't just for big brands - with Lucy Werner | 19 Feb 2026 | 00:49:51 | |
PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author and founder of Hype Yourself, Lucy Werner. Together, they explore how PR, storytelling and visibility can work for small businesses and coaches, without hype, pressure, or pretending to be someone you’re not. Timestamps [00:00] Why PR isn’t about big brands [04:12] What hyping yourself actually means [10:35] Building your PR foundations [18:40] Pitching with clarity and confidence [26:15] Relationships over quick wins [34:50] PR, income streams and long-term growth [42:10] Staying human in an AI-heavy world This episode is for coaches and small business owners who want more visibility and credibility without losing their integrity or sounding like everyone else. Choose one place this month where you’ll share your story clearly and let the right opportunities find you. Useful Links Jo’s Guest Speaker: Lucy Werner, founder of HypeYourself Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 156 | Why You Can’t Build Authority Without Taking a Stand | 12 Feb 2026 | 00:10:46 | |
If your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authority is built through conviction, not consensus. She shares why being willing to be misunderstood is often the doorway to standing out and attracting the right clients. Timestamps [00:00:00] Conviction over comfort [00:01:00] Why being liked holds you back [00:02:00] The cost of softened opinions [00:03:00] Real stories create real traction [00:04:00] The courage to be disliked [00:05:00] Repel or rally [00:06:00] Saying it out loud “If everything you say is agreeable, it’s usually too vague to matter.” -Jo LottAuthority grows when you stop hiding what you believe and start trusting that the right people will recognise themselves in it. Share one belief this week that you usually keep private, and say it plainly. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 155 | Stop chasing Linkedin likes - focus on this instead | 05 Feb 2026 | 00:16:48 | |
What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head. Timestamps [00:00] The likes trap [01:00] When big engagement brings no clients [02:00] Why buyers don’t like sales posts [03:00] The danger of posting for ego [05:00] Holding your nerve when likes drop [08:00] Shallow content vs deep nurture [12:00] Building an ecosystem that converts This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations. This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work. Post something useful for one specific person today, then invite them somewhere deeper than the feed. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 154 | The Decide Once Method | 29 Jan 2026 | 00:10:12 | |
Let’s talk about overthinking and how it’s slowing your business down. Today, Joanna explores one of the most common growth blockers she sees in coaching businesses and shares a practical framework to help you make clearer decisions and move forward with confidence. Timestamps 00:00 – The exhaustion of choice 01:00 – Why clarity-seeking stalls growth 02:10 – The Decide Once Method explained 03:20 – Thinking week vs execution weeks 04:30 – Why content doesn’t replace contact 05:40 – Consistency, metrics and momentum 07:10 – Confidence comes after action This episode is for coaches who feel busy but stuck, and want a clear way to focus their energy on the actions that actually generate clients. When you stop reopening decisions and start repeating simple actions, your business moves from optional to inevitable. Decide once what matters this month, then show up and do the work without renegotiating it every day. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 153 | How to build a School Hours, Term-Time only Coaching Business | 22 Jan 2026 | 00:17:10 | |
Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life. Timestamps [00:00] The decision that changed everything [02:00] Realising clients don’t run your diary [04:00] Learning to say no to evenings and weekends [06:00] Why one-off sessions often cost more than they give [08:00] Shiny objects vs school-hours reality [10:00] Designing your week around energy, not demand [12:00] Proof it’s possible, even with very limited time This episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life. “If you want a business that fits around your life, you have to be brave enough to choose your life first.” - Jo LottA school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice. Choose one boundary this week that protects your time, and hold it with confidence. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 152 | From Burnt-out HR Director to Thriving Career Coach | 15 Jan 2026 | 00:31:15 | |
What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business. Timestamps [00:01:00] Lorraine’s background and burnout [00:03:10] Why she joined The Business of Coaching [00:05:20] Finding her niche in HR leaders [00:09:30] Overcoming fear of LinkedIn visibility [00:13:10] Gratitude, confidence, and unexpected creativity [00:16:00] How her business works today [00:19:00] Advice for coaches earlier in the journey This conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life. “It’s never too late. Believe in yourself, build your community, and ask for help.” - Lorraine EiversChoose one small, honest action this week that supports the business you actually want to build, not the one you think you should want. Useful Links Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 151 | The Moment You Almost Do the Thing (And Why You Stop) | 08 Jan 2026 | 00:11:34 | |
Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business. Timestamps [00:00:00] The quiet pause before action [00:01:45] Why this isn’t a motivation problem [00:03:10] Never pausing momentum [00:05:20] Failure as experience, not proof [00:06:40] The three things the pause protects you from [00:07:50] Shortening the gap between knowing and doing [00:09:10] The question that changes everything This episode is for coaches who know what the next sensible step is in their business, but keep hesitating at the exact moment it matters most. This is about recognising the moment that keeps repeating, naming what’s really happening in your body and mind, and learning how to move anyway. Useful Links Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 150 | You 2.0: Here's Your Identity Upgrade | 01 Jan 2026 | 00:20:05 | |
In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes from who you choose to be when no one is watching. This is a practical, reflective episode about upgrading your habits, standards, and self-leadership as you step into 2026. Timestamps [00:00] Why You 2.0 starts with identity [02:00] Habits that keep you loyal to the old version [04:00] Naming You 1.0 without judgement [06:00] Time, priorities, and non-negotiables [09:00] Redesigning your mornings [12:00] Letting go of outdated traits [16:00] Expecting the wobble and staying the course “Your business success will never exceed your level of personal development.”This episode is for coaches who want 2026 to genuinely feel different and are ready to change how they operate day to day, not just what they aim for. You 2.0 is built through small, deliberate choices about how you use your time, lead yourself, and tolerate discomfort. Listen with a notebook, name the version of you that ran last year, and take one clear action today that aligns with who you’re becoming. Useful Links Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 149 | My Annual Review of 2025: A Year of Capacity | 25 Dec 2025 | 00:28:28 | |
Joanna Lott shares her sixth annual business review, recorded on the cusp of Christmas and rooted in real life rather than perfect timing. In this reflective episode, she explores what growth has truly required this year, not just in revenue, but in energy, boundaries, and emotional capacity. It’s an honest look at what it takes to build something sustainable over time. Timestamps [00:00] Recording anyway, consistency as identity [03:00] Big goals, slower timelines [06:00] Capacity, clients, and emotional load [09:00] Why monthly reflection matters [12:00] Community, events, and what I’m proud of [16:00] Letting go of good ideas [21:00] Priorities for 2026 – spaciousness “Every goal I’ve reached has taught me that success doesn’t expand your capacity automatically. You have to choose that deliberately.” - Jo LottThis episode is for you if you’re building a coaching business and want a grounded, honest perspective on growth, energy, and what sustainable success actually looks like over time. After listening to the episode, take one quiet hour this week to look back on your year and decide what you no longer want to take with you into the next one. Useful Links Join The Practice 2026 Cohort | Early Bird Price Until 31 December Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 148 | How many Discovery Calls do you actually need to hit your income goal? | 18 Dec 2025 | 00:15:49 | |
Let’s connect your income goals to real numbers and, more importantly, to the actions that truly make your coaching business work. In this episode, Joanna leads a practical, numbers-led conversation that many coaches quietly avoid. She breaks down how income goals, discovery calls, and conversion rates actually connect, giving you a clear, grounded view of what really drives momentum and sustainable growth in your business. Timestamps [00:00] The question most coaches avoid [01:00] What a realistic conversion rate looks like [02:00] Turning income goals into simple maths [03:00] Why being busy isn’t the same as making money [05:00] The truth your numbers are telling you [07:00] Planning weekly call volume [10:00] Kindness, consistency, and long-term growth This episode is for coaches who want to grow their income with clarity rather than guesswork, and who are ready to understand what needs to happen behind the scenes to make that possible. “The numbers will tell you exactly where your business is stuck if you’re brave enough to look.”Turn your income goal into something real. Take ten minutes today to clarify your numbers, then choose one small action to increase your discovery calls this week. Useful Links Join The Practice 2026 Cohort | Early Bird Price Until 31 December Learn about The Business of Coaching programme (The Practice Included as a Bonus) Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 147 | The Idea That Could Ruin Your Business | 11 Dec 2025 | 00:23:56 | |
Why your clever ideas might be the biggest threat to your business. Today, Jo shares the story behind the Jeff Bezos quote that stopped her in her tracks and why it applies to every coach she works with. She explores how to protect your business, stay focused, and build real momentum without being pulled in a hundred different directions. Key Timestamps 00:00 – The quote that changed how I think about ideas 01:18 – Why too many ideas become dangerous 03:05 – The sneaky distractions that pull you off track 07:00 – The three things your business really needs 15:00 – Creating offers that actually work 17:10 – Boundaries that protect your business from… you 21:30 – A client story that shows simple action wins This episode is valuable for any coach who feels pulled in ten different directions and wants a calmer, clearer path to growth, because it shows exactly how to focus on what moves your business forward. Choose one meaningful focus and let the rest wait. Useful Links Join the free taster session:“End-of-Year Reflection & Visioning for 2026”, 12 December Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 146 | Before you set one more goal, pause. You might be missing the most important step | 04 Dec 2025 | 00:16:42 | |
At this time of year, a season of extremes often appears. Joanna sees coaches either pushing hard to squeeze everything in or stepping back completely because they’re exhausted. In this episode, she offers a gentler approach to focus on what truly matters, helping listeners move into 2026 feeling grounded rather than rushed. She guides them through the same reflection process she used at her Dare Greatly event last week. Timestamps:01:10 – Why reflection comes before strategy 02:05 – The questions that open clarity 03:20 – Allowing yourself to acknowledge your own progress 04:15 – Looking ahead with honesty rather than pressure 06:00 – The five whys exercise 08:10 – Turning desire into direction 10:00 – The consequences of doing nothing 11:20 – Coaching as a monthly grounding practice This episode will be valuable for any coach who feels pulled between ambition and overwhelm and wants a calmer, more honest way to set direction for the year ahead. Take five quiet minutes today to ask yourself what you want your next season in business to feel like, then commit to one small action that supports it. Let this be the moment you pause long enough to choose what genuinely matters next. Useful Links Free Taster Session: End-of-Year Reflection & Visioning for 2026, December 12 Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||
| 145 | How Francoise Built a Thriving Niche Coaching Business While Working Full Time | 27 Nov 2025 | 00:18:44 | |
Francoise’s story is a thoughtful reminder that you can grow a meaningful, profitable coaching business even when life feels full. She didn’t leave her job overnight. She built steadily, made considered decisions, and let her confidence grow alongside her business. Key Timestamps: 00:00 - Introduction to Francoise and her niche 02:14 - The moment Francoise chose to specialise 05:40 - Balancing full-time work with her coaching business 08:22 - The support that helped her grow 12:06 - Visibility, Instagram, and showing who she is 15:48 - Key mindset shifts over the year 19:21 - Her business today and what’s changed Francoise proves that when you stay consistent, honour your energy, and trust your niche, you create a business that fits your life rather than competing with it. Let this story remind you that every small step you take in your business counts far more than perfect timing. If you’d like to learn more about Françoise, connect with her, and explore her coaching work, you can find her through the links below: Useful Links Online Workshop: Dare Greatly in The Coaching Arena, December 4 Learn about The Business of Coaching programme Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. | |||