From Click to Client: Brand Messaging,…

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Ep. 87 | Courses Are Dead. Here's How to Get More Clients Instead, with Jess Webber

Saison 1 · Épisode 87

mardi 22 septembre 2026 • Durée 49:23

Courses are dead, and Jess Webber knows what actually gets more clients instead. In this episode, Jess explains how a short, well-built challenge delivers a real outcome, earns trust fast, and ends in an invitation rather than a pitch. You'll hear the framework she uses, the length that works best, and the numbers behind who actually converts.

Check out the full episode page: https://www.reddoorstories.com/courses-are-dead-what-clients-want

Meet Jess Webber

Jess Webber is a keynote speaker, clarity architect, and curriculum designer who helps entrepreneurs and coaches turn their scattered expertise into frameworks people can actually follow. She's the host of the Big Ideas Made Simple podcast and the curriculum architect behind I Love Coaching Co., where she's built and refined challenge and membership models used to convert cold audiences into paying clients. With a background in education and franchise operations, Jess specializes in taking someone's brilliant, overwhelming IP and building the clearest, fastest path from where they are to where they want to be.

Jess is also hosting Lead Magnets Made Simple, a workshop on building a lead magnet quickly to grow your list. Proceeds support her son's cardiac team.Lead Magnets Made Simple: https://jesswebber.com/leadmagnets

Website: https://jesswebber.com

I Love Coaching Co.: https://ilovecoachingco.com

LinkedIn: https://www.linkedin.com/in/thejesswebber

Instagram: https://instagram.com/thejesswebber

Facebook: https://facebook.com/thejesswebber

YouTube: https://www.youtube.com/channel/UCiZ1ik52IWwhqTdlJBpYf-g

Sellable Offer Scorecard: https://ilovecoachingco.com/scorecard

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call: https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

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Ep. 86 | Personal Branding: Why Overly Polished Videos Turn Clients Off, with Heather Sager

Saison 1 · Épisode 86

mardi 15 septembre 2026 • Durée 43:37

Polished personal branding can be the exact thing keeping people from connecting with you, and Heather Sager has spent 1,500 stages learning why. She shares how she traded a corporate voice for the way she talks in real life, why resonance beats getting it right, and how message development works as a trainable skill rather than a personality trait.

Check out the full episode page:

https://www.reddoorstories.com/why-polished-brand-messaging-falls-flat

Meet Heather Sager

Heather Sager is a high performance coach for visionary and visible leaders. A former corporate executive turned entrepreneur with more than 1,500 stages behind her, she helps high achievers show up at the level of their brilliance. She hosts the Hint of Hustle podcast from her log cabin in Bend, Oregon.

Website: https://heathersager.com

Podcast: https://heathersager.com/podcast

Free Profitable Speaking Guide: https://heathersager.com/guide

Instagram: https://www.instagram.com/theheathersager

LinkedIn: https://www.linkedin.com/in/heathermsager

YouTube: https://www.youtube.com/c/HeatherSager

Facebook:

Ep. 85 | Brand Story: How to Find Your Unique Point of View in the Age of AI, with Dr. J.J. Peterson

Saison 1 · Épisode 85

mardi 8 septembre 2026 • Durée 53:51

Your brand story is the one thing AI has to borrow, and Dr. J.J. Peterson knows why. He holds a PhD in communication and spent two decades inside StoryBrand, and he walks through the three sources of a point of view nobody can copy: the scars behind your best stories, the layers that make your brand story yours, and the research on joy.

Check out the full episode page:

https://www.reddoorstories.com/business-storytelling-ai-has-to-borrow

Meet Dr. J.J. Peterson

Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message and grow their business. He holds a PhD in Communication, has spent 20 years practicing and teaching communication theory, and is an adjunct professor in the Master of Marketing program at Vanderbilt University's Owen School of Business. As Head of StoryBrand he traveled the world facilitating workshops and keynotes, and companies like Microsoft and Certified Angus Beef along with thought leaders like Amy Porterfield and Donald Miller have worked with him to clarify their message.

Website: https://drjjpeterson.com

Instagram: https://instagram.com/drjjpeterson

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call:

Ep. 84 | Get More Clients You Actually Want: The Astrology of Business, with Katherine Wehler

Saison 1 · Épisode 84

mardi 1 septembre 2026 • Durée 28:50

If you want to get more clients, start with the ones you keep turning away. Professional astrologer and business coach Katherine Wehler joins me to explain why the ideal client definition you were handed can quietly stall service business growth, and how to build a better one from the people already showing up for you.

Check out the full episode page:

https://www.reddoorstories.com/astrology-dream-clients

Katherine is offering listeners $100 off a one-to-one session with the code REDDOOR. Visit https://katherinewehler.com to redeem.

Meet Katherine Wehler

Katherine Wehler is a professional astrologer and new paradigm business coach who has been practicing and studying astrology since she was seven years old. She helps clients merge the mystical and the practical to create wealth, impact, and a legacy that outlasts them. She built a seven-figure business before turning thirty and has been featured in Bustle, The Daily Mail, and Yahoo.

Website: https://www.katherinewehler.com

Facebook: https://www.facebook.com/katherine.wehler

Instagram: https://instagram.com/katherine_wehler

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients:

Ep. 83 | Lead Generation Through Community: Build a Network That Markets for You, with David Homan

Épisode 83

mardi 25 août 2026 • Durée 56:56

Your best lead generation strategy might be the network you already have. David Homan, founder of Orchestrated Connecting, explains why the people who advocate for you when you are not in the room do more for your business growth strategy than any pitch, and how to make an ask specific enough for someone to act on.

Check out the full episode page: https://www.reddoorstories.com/build-a-community-that-markets-for-you

Meet David Homan

David Homan is the founder and CEO of Orchestrated Connecting, a global community of connectors, and of SOAR CONNECT, a startup built on the strength of authentic relationships. He hosts a podcast called Orchestrated, is an active classical composer, and is a proud father of two. From middle-class beginnings as the son of a college professor, he has built a network reaching into some of the most private circles in the world while holding to a code of purposeful community building.

Website: https://davidhoman.com

LinkedIn: http://LinkedIn.com/in/davidrhoman

Instagram: https://instagram.com/the_connection_orchestrator

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources

Ep. 82 | Brand Messaging: Why Dream Clients Choose One Coach Over Another, with Adam Roach

Saison 1 · Épisode 82

mardi 11 août 2026 • Durée 39:09

Dream clients choose one coach over another because of brand messaging most coaches never name. Adam Roach, founder of I Love Coaching Co., explains why so much coach marketing sells the identity from your last career instead of the one that serves people now, and how naming your beliefs turns a crowded market into a clear choice.

Meet Adam Roach

I’m the founder of I Love Coaching Co., where I help established coaches move from uncertainty to ownership. Most of the coaches I work with have momentum, but growth feels heavier than it should. I guide them to simplify their model, increase leverage, and build to $360K and beyond without adding more hours or complexity. My focus is clarity over hype and ownership over hustle. I create environments where real conversations happen and clear decisions get made.Connect with Adam Roach: learn more about I Love Coaching Co. at ilovecoachingco.com

and follow him @adamrroach on Instagram.

Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources

or find me on Instagram @reddoorstory.

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Ep. 81 | Personal Branding Starts With Positioning: The Work Most Owners Skip, with Charles Lee

Saison 1 · Épisode 81

mardi 28 juillet 2026 • Durée 26:03

Personal branding starts with positioning, and it is the work most business owners skip. Charles Lee, founder of Ideation and author of Design Your Good Life, shares the three questions that clarify what you want to be known for, and why a clear value proposition changes everything downstream.

Connect with Charles Lee: grab Design Your Good Life at charlestlee.com and follow him @charlestlee on Instagram.

Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources or find me on Instagram @reddoorstory.

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Ep. 80 | Why Your Website Marketing Isn't the Problem: Managing Energy, with Debbie Heiser

Saison 1 · Épisode 80

mardi 14 juillet 2026 • Durée 54:09

Your website marketing is solid, but something is still blocking clients from hiring you. Debbie Heiser spent 20 years in corporate before building The Lit Up Life around one fundamental truth: subconscious beliefs and identity patterns quietly sabotage even the best business growth strategies. In this episode, we dig into the invisible blocks that stall coaches and consultants who are already doing everything right—and how fixing what's running underneath changes how prospects perceive your brand story and value proposition.

Meet Debbie Heiser

Debbie Heiser is the founder of The Lit Up Life, where she helps purpose-driven women reconnect with their identity, reclaim their brilliance, and build businesses that are both financially abundant and deeply meaningful. With over 25 years of leadership experience and a background spanning corporate leadership, entrepreneurship, neuroscience, and transformational coaching, Debbie brings a whole-person approach to leadership and success.

In addition to her private work, Debbie teaches leadership classes at Gonzaga University, where she guides students in values-based leadership, self-awareness, and conscious decision-making. Her work blends aligned strategy with emotional and spiritual intelligence, helping women move out of hustle and burnout and into embodied leadership, clarity, and sustainable joy. Her work isn’t about fixing women, it’s about activating them to lead, attract, and create from who they truly are.

FREE Live Embodied CEO Masterclass

https://thelituplife.com/attraction

Join the Free BuildHER Community

https://thelituplife.com/buildher

Website https://leadyourlituplife.com

Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website Into Your Top Sales Employee, with Mindy Shotwell

Saison 1 · Épisode 79

mardi 30 juin 2026 • Durée 42:41

A StoryBrand website is the difference between a coaching site that gets clients and one that just exists. In this episode, I work live with leadership coach Mindy Shotwell to build her website wireframe using the StoryBrand messaging framework. You'll walk away knowing exactly how to position your message, lead with your client's problem, and turn your website into a real sales tool.

Meet Mindy Shotwell

Mindy Shotwell is a leadership coach who helps people communicate effectively, navigate growth, and lead with confidence. After nearly 30 years in Human Resources, she now works with leaders moving through self-doubt, identity shifts, and the often messy middle of change - helping them approach difficult conversations with clarity, ease, and grounded confidence.

https://www.linkedin.com/in/mindyshotwell/

Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Ep. 78 | Website Marketing That Fills Your Calendar: How Heidi Allsop Gets More Clients

Saison 1 · Épisode 78

mardi 16 juin 2026 • Durée 12:10

Most coaches invest in website marketing and wonder why prospects never book. Heidi Allsop had a polished website, years of experience, and zero leads. The problem wasn't her credentials—it was her brand messaging. In this episode, hear exactly how she rewrote her website copy using a proven messaging framework and filled her calendar.

Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify