Women Conquer Business – Détails, épisodes et analyse

Join us for the last episode of Women Conquer Business

We've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market.

We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations.

Join us as we wrap things up together.

Key InsightsWe live in a time where anybody can make something, so why not make things? — Jen

Marketing Self-Assessment | Women Conquer Business

We want to thank you for spending this year with us, and we hope you got value from our content. — Shelley

Content Consistency Framework and Schedule

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Brought to you by Women Conquer Business

• Connect with 
• Jen McFarland
• Women Conquer Business marketing consultancy

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Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Top 8 Shows for Women Conquer Business in 2022

0:00 Music and Intro

0:57 The Women Conquer Business Mission

2:19 Top 8 Best and Most Popular Shows of 2022

8:54 Quips and Quotes

20:28 Our funniest moments from 2022

28:39 Looking ahead to 2023

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Podcast Production

• Podcast hosting: Captivate* (affiliate link)
• Livestream: StreamYard* (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Shelley's Livestream consultancy AGK Media Studio
• Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Everyone says the money is in the list, but how do you build a profitable email list? Learn what you can do today to engage your readers and guide potential customers to convert.

Profitable Email List

You know you need an email list and maybe you’ve even started building one. But how do you build it up and make it profitable? How do you automate emails and when should you send them out? What are the 3 automated emails you must send?

This episode will help the unsure entrepreneurs who know they should grow their list and send emails, but they need guidance and motivation to get started.

Topics include:

• How to start building a profitable email list
• How to automate emails
• 3 automated emails you must send to welcome subscribers and save yourself time
• 2 ongoing emails to send to keep your email list (and leads!) warm

Key InsightsA typical customer onboarding sequence is when someone comes in as a lead, you automate emails to nurture the lead. Then, if you decide to work together, automate sending a contract, invoice and next steps. — Jen

Marketing Self-Assessment | Women Conquer Business

If you're promoting a big event or offer, you will want to send every day or sometimes more than once a day. Otherwise, stick to once a week. Otherwise, you'll overwhelm people with information. — Shelley

How to Create, Publish and Distribute Content Consistently

Breaking Marketing News

• Hubspot announces significant investment into Jasper (AI writing tool)
• Content Marketing Institute's take (aligned with our viewpoint):

Marketing Software Review: Pipedrive CRM

People ask me about the 'best CRM' all the time. Selecting a CRM (customer relationship management) is wholly based on your individual business needs.

For example, one of the best CRMs available is Square. If that's your sole payment processor, it may be your best bet.

If you have an email marketing system (e.g., ActiveCampaign) that includes a CRM, that could be easiest because all of your emails and sales information are in one place.

This week's show, we highlighted Pipedrive.

• Pipedrive
• Sales-focused
• Can get expensive if you need the add-on features (e.g., leads, documents, campaigns, etc.)
• Some integrations are great, others not so great (or require Zapier/Pabbly)

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

Inspirational Nugget“You will get all you want in life if you help enough other people get what they want.” — Zig Ziglar

Focus on being the best person you can be in the present moment. On doing the right thing, right now. Be good and noble now—while it still matters.

Can I do the right thing and not care about credit?

This is difficult because we all want to get paid for our efforts. That’s why it is so challenging to start your own business and stick with it when you are not making any money in the beginning. But if I keep practicing what I do and offering value to anybody who is interested, it will pay off.

I believe that is true and I look for the joy along the way to keep going.

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Learn about instant gratification in business, how change actually happens, and the power of celebrating small wins.

Summary: Instant Gratification in Business

Learn about instant gratification in business, how change actually happens, and the power of celebrating small wins.

Words of WisdomThere’s nothing wrong with instant gratification, except that it can’t happen all the time. One of the last things you want to do is overpromise and underdeliver. You want to be able to overdeliver every single time. So when we think about instant gratification in business strategy, we need to dial that down a little bit. We need to consider what’s reasonable. We need to consider what we can do. — JenConnect with Us

• Women Conquer Business
• LinkedIn

References

• Lilypond analogy comes from Systems Thinking for Social Change by David Peter Stroh: Kindle, Audible,
• paperback
• The Power of Small Wins: Why Celebrating Your Progress is Crucial for Long-Term Success
• The top 10 reasons why leaders should celebrate wins
• How To Celebrate Small Wins To Achieve Big Goals
• 10 Reasons We Rush for Immediate Gratification
• The Culture Of Impatience And Instant Gratification
• Customers Hate Waiting. 6 Ways How Businesses Offer Instant Gratification

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

What if I told you procrastination wasn’t about self-control? Before you buy another time management app learn why you procrastinate.

Summary: Procrastination in Business

What if I told you procrastination wasn’t about self-control?

Before you buy another time management app learn why you procrastinate.

Whether you consider procrastination to be your spirit animal or people who procrastinate drive you nuts you’re going to learn a few things (it might be a good time to spring clean your business!).

Words of WisdomProcrastination is a signal something is out of alignment. What if procrastination in business was really about uncovering another level of self-awareness? That's what the newest research found — that procrastination is a form of self-harm. That sense of impending dread as you put something off does more harm than good. — JenConnect with Us

• Women Conquer Business
• LinkedIn

References

• Procrastination: A Scientific Guide on How to Stop Procrastinating
• Procrastination
• Why You Procrastinate (It Has Nothing to Do With Self-Control)
• The Procrastination Equation: How to Stop Putting Things Off and Start Getting Things Done by Piers Steel, Ph.D. (Kindle; Audible; Hardcover; Paperback)

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

You are evolving. Take small steps every day. Those steps turn into big actions. And those big actions turn into huge results. And sometimes it just starts with the smallest step forward.

Summary: Spring Clean Your Business

You are evolving. Take small steps every day. Those steps turn into big actions. And those big actions turn into huge results. And sometimes it just starts with the smallest step forward.

Words of WisdomYou can prevent project fatigue with flexibility, priorities, and discernment. Consider the tasks that always get pushed down the field that might be things that you can take care of quickly or things that really support some of your bigger goals that maybe aren’t your favorite things to do. And yet, those are the things that are foundational and pivotal and really important to helping you achieve all of the things that you would like to do in your life and in your business. Get the best advice to spring clean your business. — JenConnect with Us

• Women Conquer Business
• LinkedIn

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Kronda Adair talks about creating marketing systems to scale your business.

Summary: Scale Your Business Growth

Are you a small business looking to grow? Look no further. On this week’s show, Kronda Adair talks about creating marketing systems to scale your business.

Words of WisdomI had some really cool mentors who taught me things that I still use today. — Kronda Adair, EntrepreneurResources Mentioned

• The ActiveGrowth Podcast
• Obi’s Instagram

Connect with Our Guest

• Karvel Digital
• Kronda’s Personal Blog
• Marketing Tools
• Kronda’s “How I Learned to Run a Successful Web Business” blog post
• Facebook
• Twitter
• LinkedIn

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Explore economic resources for black business communities, and the importance of creating a broader community so we can all rise together.

Summary: Black Business Communities

Leader, coach, speaker, and training facilitator Gerald Jones, host of the Buy Black Podcast | The Voice of Black Business, shares how the deaths of Alton Sterling and Philando Castile led to his podcast.

We also discussed creating economic resources for black business communities, and the importance of creating a broader community so we can all rise together.

So many insights your head might just explode.

Words of WisdomEverything is intersectional. Learn more about building black business communities. I can’t speak to what it is to be a woman. But in a lot of cases, I just kind of wing it and I substitute misogyny for racism and I substitute woman for black. But I use the exact same words of a thing that happened to me. And the heads start nodding. It’s like, “That happens to me all the time.” And I’m like, “And what do you think?” “Freaking sexism.” I’m like, “Exactly. That’s also how racism works.” Power treats the disadvantaged in very similar ways. We just call it different things. — Gerald Jones, CoachResources Mentioned

• Two Days, Two Deaths: The Police Shootings Of Alton Sterling And Philando Castile
• Dr. Claud Anderson: PowerNomics : The National Plan to Empower Black America
• Black Wall Street: The African American Haven That Burned and Then Rose From the Ashes
• Here’s an article about Vanport: The Time Nature And Racism Teamed Up To Wipe Out A Whole Town
• What Can Be Done to Get More Funding for Black Women-Led Startups? (PS – .0006% of the nearly $500M in tech/startup/VC funding is $2.5 million going to black women-led startups. We can do better.)
• Harvard’s Implicit Bias tests
• Example of light sentencing for a white male rapist
• Another example of light sentencing for a white male rapist

Connect with Our Guest

• Free Business Owner Assessment: “From Self-Employed to CEO: How Close Are You”

Senta Scarborough was nominated for an Emmy®️ for her production work at E! News on a piece about Joan Rivers. Whether it’s producing for E! News, being a crime reporter in Arizona, or writing screenplays about Al Capone in Appalachia, storytelling is in Senta’s bones.

Tips on Storytelling in Business Episode Summary

Senta Scarborough was nominated for an Emmy®️ for her production work at E! News on a piece about Joan Rivers. Whether it’s producing for E! News, being a crime reporter in Arizona, or writing screenplays about Al Capone in Appalachia, storytelling is in Senta’s bones. You’re not going to want to miss this week’s podcast — our 50th episode!!

Politics helps us realize the power of storytelling. Fake news is horrible. We’ve been through back in the 30s, that whole time of yellow journalism, so it’s not unheard of. I think until you’ve had your whole world upended and you’ve lost rights and you’ve lost benefits and the world isn’t the way that it should be anymore, maybe you start to take for granted and you start to understand and appreciate what it’s like to be able to trust what’s in the newspaper or on your phone or on the computer. Learn more about storytelling in business and journalism. — SentaResources Mentioned

• Civil War at 150
• Civil War Facts

Connect with Our Guest

• Sentamatic Media
• Twitter
• Instagram

Related Episode

• How to be Shamelessly Feminine with Jen Rozenbaum

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Learn about the true time costs of our digital tools & digital trade-offs. Explore why the biggest gift is you.

Insights on Digital Trade-offs Episode Summary

Learn the true costs and benefits of all of these digital tools that we use. I call it digital trade-offs.

Are you getting just as much out of your screen time as you’re putting in? In the second segment, we talk about how sometimes the biggest gift, is you. And finally, we’re introducing a new segment called equity corner.

Because it’s time for white folks to start having honest conversations about race.

Words of WisdomYou are a gift to others. Just the way you are. — JenResources Mentioned

• Deep Work, Cal Newport
• Digital Minimalism, Cal Newport
• Digital Trade-offs ebook
• Freedom distraction-free app
• Boomerang for Gmail
• The Racist Origins of “Being Grandfathered In”
• Grandfather clause

Connect with Us

• Women Conquer Business
• Grab Free Resources at the Marketing Automation Station
• LinkedIn

Show NotesSegment One: Screen Time & Digital Trade-Offs

I’m suggesting that the entire model for social media is meant to distract and to annoy and to make you check how many likes you have.

How much support are you getting from this digital community? Is it connecting you in any sort of meaningful way?

If you’re using social media for your business it’s important to know it’s pay to play. You’re renting space from social media landlords who rent space to large corporations who can pay a lot of money. It takes a special kind of magic to be going viral on social media anymore.

So the questions I have are:

• Is your digital life operating in a supportive model meaning is it supporting your goals
• Is it supporting your core key work?
• Or is your digital life operating in a servant model, meaning, are you serving the digital beast?

Segment Two: You Are A Gift

When we realize and recognize each other’s talents and treasures something extraordinary happens.

It’s also important to remember the gifts we have within ourselves.

That’s part of what makes us all a gift to one another is the ability to see a friend who’s struggling or to recognize the struggle within ourselves and pull ourselves back and help our friends excel and be the best that they can be because it makes us all greater. And sometimes it’s just seeing what a gift we are.

Segment Three: Grandfathered In

This week we’re introducing a new segment to the show called Equity Corner. What’s Equity Corner?

It’s intended to raise awareness around the issues of the day including words and phrases we might think twice before using.

It’s a look at not only...