Explorez tous les épisodes du podcast Women Conquer Business

We've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market.

We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations.

Join us as we wrap things up together.

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

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• Women Conquer Business marketing consultancy

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• New Mexico Day Trips

Top 8 Shows for Women Conquer Business in 2022

0:00 Music and Intro

0:57 The Women Conquer Business Mission

2:19 Top 8 Best and Most Popular Shows of 2022

8:54 Quips and Quotes

20:28 Our funniest moments from 2022

28:39 Looking ahead to 2023

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Podcast Production

• Podcast hosting: Captivate* (affiliate link)
• Livestream: StreamYard* (Shelley's referral link)
• Music: Uppbeat.io

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• Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

On this episode of Women Conquer Business, we dive into the world of AppSumo and its various tools and features for businesses.

A new AI writing tool, ChatGPT, is discussed along with concerns about plagiarism and the loss of personal writing style. The host also shares her personal experience with AppSumo, finding useful courses and tools such as MissingLettr and Social Bee. She also discusses Luna, a cold outreach sales program, and the benefits of owning a platform like Bonsai.

We cover the vetting process for AppSumo Select products and general recommendations for using discounted software and tools for supporting tasks rather than mission-critical ones.

Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk

Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)

Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)

Topics include:

• What is AppSumo?
• How AppSumo saves you money
• What to look for
• What NOT to buy
• 60-day money-back guarantee (Facebook Group we mention for research)
• Our favorite apps

I've used this $3 course as a list-building tool for the last year. As of May 2023, I've sold over 800 checklists, many of whom are on my email list.

I'm updating it to a full course, at which time the price will go up.

Depending on your industry, you might be able to sell templates, courses, or apps on AppSumo to bring attention to your brand.

Ultimate Podcast Planning Checklist

We offered this course on AppSumo and sold over 800 copies. 

• [00:01:02] Saving on Marketing Costs with AppSumo
• [00:05:20] AI writing tool ChatGPT generates content
• [00:09:47] Ensure Effective Marketing with this Self-Assessment Checklist
• [00:12:31] Maximizing Marketing Budget with AppSumo Lifetime Deals
• [00:14:48] AppSumo: A Guide to Finding Reliable Software
• [00:22:45] Unlock AppSumo's Deals for Game-Changing Tools
• [00:24:55] Discover Affordable Website Tools and Courses Online
• [00:26:35] Maximize Efficiency with Ready-Made Templates
• [00:27:45] Ken Moo Lifetime Deals: Your Ultimate AppSumo Guide
• [00:32:01] Entrepreneurs, save time and money with AppSumo

Have the robots taken over?

Nope.

That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.

I'll let ChatGPT explain itself:

ChatGPT is designed to...

Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ Jen

Sources: Word of the Year

• Metaverse, Oxford English Dictionary (second place)
• Gaslighting, Meriam Webster

Jen's appearances on Liz's podcast, Word of the Week:

• Unfeigned
• Sanguine

Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.

However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK!

This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.

Related Episode: Storytelling with Senta Scarborough

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

Banning TikTok?

 (source: USA Today)

Nine States Already Ban TikTok

 (source: Reuters) - partial ban on state devices

Our take: Social media is volatile. This is why it's essential to have spaces you own (e.g., a website, email marketing), rather than rely on social media.

Hello Audio. Your audience is on the go. We make sure your content is too.

Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts. 

Women Conquer Business' new community includes private audio courses hosted on Hello Audio. Here's what the private audio feed looks like on Spotify. I tested Soundwise and a handful of other private podcasting software platforms. Hands down, Hello Audio makes it incredibly easy for content creators and listeners.

If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: 

Have you ever seen a deal where for one low price, you can get dozens of courses, books, and master classes? That's called a product bundle. Product bundles can be great email list-building experiences.

This week, learn how you can collaborate with other industry experts or creators to put together and sell a product bundle. Shelley explores the benefits, costs, and results of her recent participation in the Infostack Content Creator Super Stack Black Friday campaign.

Content Consistency Framework and Schedule

• State of Marketing: Salesforce Research
• Looking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years.
• Google has an updated algorithm that focuses on whether content is ‘helpful’ and ‘satisfying’ for web visitors. Is the content focused on people first? (Google’s definition of ‘people first’) — for our take on this, go to these episodes:
• Topic Clusters
• Skyscraper Pages

Supapass content business website builder for non-technical entrepreneurs.

Our Take: Supapass allows you to keep 100% of your money, making it a decent alternative to Patreon. However, its pricing is steep for the beginner/bootstrapping podcaster unless you're getting it on AppSumo.

If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

What will character, commitment, and discipline help you accomplish today?

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

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Want to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.

Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.

Related Episode: Curiosity and Imperfect Action

Related blog post: 3 Ways to Make Curiosity a Priority

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

More headwinds for Elon Musk after his hostile Twitter takeover. It's not time to leave Twitter, but you need to continue to monitor it.

Source:

• EU warns Musk that Twitter faces ban over content moderation (Reuters)

StreamYard adds webinar functionality.

Our Take: StreamYard is awesome and stable. If you're doing webinars, consider using StreamYard (its introductory pricing is great). 

If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

If I lived today as if it were my last, what would I do?

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

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Learn why gratitude is a yearlong celebration of others, why you need more gratitude in your life, and how to incorporate gratitude into your marketing without feeling icky.

• Gratitude: a yearlong celebration
• Gratitude improves your attitude
• How to get started with gratitude in your marketing
• Why gratefulness makes us all better

Related Episode: The Power of Gratitude.

Related blog post: Why Gratitude is Incredibly Important.

Marketing Self-Assessment | Women Conquer Business

The Content Creators Super Stack - Infostack.io

Several Meta employees and contractors were disciplined or fired for using an internal tool called "Oops" for unauthorized access to user accounts.

Meta's breach of customer trust comes on the heels of Twitter's chaos since Elon Musk's takeover.

Social platforms are fluid at the moment. Now more than ever, it's important to claim and maintain a space you OWN rather than rely solely on volatile social accounts.

Source:

• Meta Disciplined or fired employees for taking over user accounts (CNBC)

Volley is a video messaging app that makes it easy to have a meaningful conversation on your own time. For coaching, communities, teams, and more.

If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

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Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.

Delegating tasks takes practice, but the benefits to your business are huge. It allows you to grow your business without having to do everything yourself, and it allows you to focus on the more important tasks.

Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.

Related Episode: Why you need to frolic like a Rational Unicorn with Michael Jonas.

Marketing Self-Assessment | Women Conquer Business

How to Create, Publish and Distribute Content Consistently

Using the Content Consistency Framework and Schedule for Weekly Content Marketing

Generational cohorts have expectations. TubeBuddy did an excellent review of what the different age groups want from their video content (in general).

Our take is that this is a great guide made better when you infuse it with the values important to you and your audience. 

Source:

• Understanding Your Audience: How to Age Down or Grow Up, TubeBuddy

Related: David Allison, Valuegraphics

Descript overhauled their IU and spiffed up their functionality. It's a pretty sweet release. If you like what you learn during the show, try it free at descript.com.

Features discussed:

• Create transcript, remove filler words, add Studio Sound
• Overdub voice clone
• Change your background
• Make clips for Reels or any size for social media posts
• Stock Library with images, video clips, and GIFs

If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

• What false judgment can I wipe away today?

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral...

Learn how to create your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about during your webinar.

In our recent episode, How to Find the Perfect Opt-In to Boost Sales, we touched on the next-level marketing tactic of using an evergreen webinar to build a relationship with a prospect and guide them toward making a purchase with you.

In this episode, we explore creating your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about in your webinar.

Topics:

Webinar basics

• What is a webinar? What is its purpose?
• What should you include in your webinar?

Funnel basics

• What is the purpose of a funnel?
• What are the components of a funnel?

What app/software do you need for webinars and funnels?

How to set up an evergreen webinar funnel using WebinarKit

Marketing Self-Assessment | Women Conquer Business

How to Create, Publish and Distribute Content Consistently

Like our friends at Near Media, we are continuing to follow how younger generations use (or more specifically don't use) Google, and its impact on small business owners using SEO and Google Business Profiles to gain discoverability and traction.

Increasingly, Zoomers (Gen Z) look to TikTok and Reddit for their search information. During the episode, we ask the question: is TikTok the Google of the future?

Sources:

• Near Media: Zoomers: No Maps, Dash Cart, Location Data Abuse
• Near Media: Google MAC, TikTok Location, Retail's Local Whiff

Pabbly Connect is an attractive alternative to Zapier (especially if you're paying for Zapier).

• Pabbly is a whole suite of products (formed, payments, email marketing, etc.), but I don’t recommend anything other than Pabbly Connect at this time because there are more robust, specialized tools available for subscriptions, forms and email marketing.
• Pabbly Connect is a great alternative to apps such as Zapier, Make (Integromat), and IFTTT, because it handles not only basic integrations but also advanced features such as webhooks, filters, routers, delays, etc.
• Pabbly Connect is...

Everyone says the money is in the list, but how do you build a profitable email list? Learn what you can do today to engage your readers and guide potential customers to convert.

You know you need an email list and maybe you’ve even started building one. But how do you build it up and make it profitable? How do you automate emails and when should you send them out? What are the 3 automated emails you must send?

This episode will help the unsure entrepreneurs who know they should grow their list and send emails, but they need guidance and motivation to get started.

Topics include:

• How to start building a profitable email list
• How to automate emails
• 3 automated emails you must send to welcome subscribers and save yourself time
• 2 ongoing emails to send to keep your email list (and leads!) warm

Marketing Self-Assessment | Women Conquer Business

How to Create, Publish and Distribute Content Consistently

• Hubspot announces significant investment into Jasper (AI writing tool)
• Content Marketing Institute's take (aligned with our viewpoint):

People ask me about the 'best CRM' all the time. Selecting a CRM (customer relationship management) is wholly based on your individual business needs.

For example, one of the best CRMs available is Square. If that's your sole payment processor, it may be your best bet.

If you have an email marketing system (e.g., ActiveCampaign) that includes a CRM, that could be easiest because all of your emails and sales information are in one place.

This week's show, we highlighted Pipedrive.

• Pipedrive
• Sales-focused
• Can get expensive if you need the add-on features (e.g., leads, documents, campaigns, etc.)
• Some integrations are great, others not so great (or require Zapier/Pabbly)

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

Focus on being the best person you can be in the present moment. On doing the right thing, right now. Be good and noble now—while it still matters.

Can I do the right thing and not care about credit?

This is difficult because we all want to get paid for our efforts. That’s why it is so challenging to start your own business and stick with it when you are not making any money in the beginning. But if I keep practicing what I do and offering value to anybody who is interested, it will pay off.

I believe that is true and I look for the joy along the way to keep going.

Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. Learn how to get started.

A product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages.

How do you get started building a product ladder?

Join Jen and Shelley as they discuss how they are building their own product ladders and get their tips and tools to get it done quicker.

Questions answered in this episode:

• How can you attract leads and increase sales even in uncertain economic times?
• Why do you need a product ladder?
• How do you get started building a product ladder?

Marketing Self-Assessment | Women Conquer Business

How to Create, Publish and Distribute Content Consistently

• YouTube Shorts allows creators to sample/clip videos from other creators
• TikTok replaces Netflix as second most-popular app for those under 35

Landing Page Hot Tips by Rob Hope: $29 on AppSumo

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

You have two essential tasks in life: to be a good person and to pursue the occupation that you love. Everything else is a waste of energy and a squandering of your potential.

How does one do that? OK, that’s a tougher question. But the philosophy we see from the Stoics makes it simple enough: say no to distractions, to destructive emotions, to outside pressure.

Ask yourself: What is it that only I can do? What is the best use of my limited time on this planet? Try to do the right thing when the situation calls for it. Treat other people the way you would hope to be treated. And understand that every small choice and tiny matter is an opportunity to practice these larger principles.

What are my tasks in this life?

My tasks are to help older people share their message of wisdom, peace, and hope with the world by setting up a home studio and putting out content every week.

Only then will the good drown out the bad.

Learn the power of generating leads by creating the perfect opt-in.

The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached.

But how do we get them to sign up?

We offer them the perfect opt-in (free download, quizzes, calculator, automated webinars ....) as a lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them.

How do we know what will be the perfect, irresistible opt-in? That's what we'll discuss in this exciting and revealing episode.

Marketing Self-Assessment | Women Conquer Business

How to Create, Publish and Distribute Content Consistently

Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms

• Practice what you post (your customers are watching) — don’t say one thing and do another
• People look at your donations, statements

OmmWriter (distraction-free writing), courtesy of Ann Handley's Newsletter.

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

What’s the meaning of life? Why was I born? Most of us struggle with these questions. No amount of travel, reading or clever sages can give you the answer.

It is not our question to ask. Instead, it is we who are being asked and our lives are the answer. You must find the answer in your actions, in living the good life—by embodying the principles of justice, self-control, courage, freedom, and abstaining from evil.

Do my principles show themselves in my life?

Do they show up in my work and the content I produce?

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: 

We uncover your 4 MOST IMPORTANT questions you MUST ASK before you start something new. Why? Because it saves you time and money.

As business owners, we LOVE to chase our ideas. What's better than attracting our customers with a new offering? BUT have you asked all the important questions you need to consider before going all-in?

During this episode, we uncover the 4 KEY questions you MUST ASK before you start something new. Why? Because it takes too much time to launch and market your ideas, so you want to get it right the first time.

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

Have you started planning for Black Friday, Small Business Saturday, or Cyber Monday? Here's what we can learn from a second Prime Day and inflation.

Descript video editing and captioning

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

Epictetus once said, “If anyone would take two words to heart and take pains to govern and watch over themselves by them, they will live an impeccable and immensely tranquil life. The two words are: persist and resist.” That’s great advice. But what principles should determine what we persist in and what we ought to resist? Marcus supplies that answer: reverence and justice. In other words, virtue.

What do my principles tell me about persisting and resisting?

Persist in love and resist hate. Persist in doing the things that bring me joy and resist the procrastinating, buffering activities that keep me hiding from the world and my responsibilities.

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free...

Do you have Marketing FOMO? Marketing changes Every.Single.Day. If you're always jumping to the newest tactics learn why patience is a marketing virtue.

Do you have marketing FOMO? Shiny object syndrome?

Marketing changes Every.Single.Day.

AND, it's easy to forget the power of PATIENCE in marketing.

If you're always jumping to the newest tactics and latest, greatest software, learn why you're killing your marketing (and hurting your business).

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

• All the Key Updates for Marketers from Google’s 2022 ‘SearchOn’ Event (Social Media Today): More ways to search, more personalized results, and more potential influence from forums are some of the key considerations for future SEO performance.
• Google's Resources: 
• https://searchon.withgoogle.com/

We cover what's new in Canva

• Video
• Cinematic Presentations
• Collaboration tools
• Docs

Thanks to Sally Moon Meditation for making the Tweak of the Week Suggestion

Sally Moon Meditation

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

There is an old Chinese proverb, "One moment of patience may ward off great disaster. One moment of impatience may ruin a whole life."

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

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• Women Conquer Business marketing...

Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.

If you feel like you never have time to create content for your audience, we are going to blow your mind with content batching.

Learn how to streamline content creation with batching.

Are you getting everything you can out of your content? Maybe you feel too rushed to get everything done and you’re overwhelmed with tasks.

Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.

Topics include:

• What is content batching
• Setting up a structure
• Sample workflows
• Content repurposing
• Jen demos her social media content batching system

Content Batching Slide Deck by Jen McFarland

• Social Media Automation
• Content Planning Strategies
• Host Content Parties with Friends
• Demystifying Successful Business Projects
• How to Repurpose Content

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

• Shelley attended her first Ren Fair
• Jen appeared on the Talk Commerce podcast

TikTok’s growth may be slowing (Business Insider)

• YouTube view time up (but not as much as TikTok)
• Instagram and Facebook view time continues to fall
• TikTok growth is slowing, only time will tell if it will continue to level out

YouTube updated creator pay program to include Shorts (Business Insider):

• YouTube will start sharing revenue from Shorts ads with creators. Creators will take 45%, with YouTube pocketing 55%.
• Before: creators needed 1,000 subscribers and 4,000 hours of watch time on long-form videos within a year Now: creators are eligible with 1,000 subscribers and 10 million views on Shorts...

When you're feeling burned out it's hard to focus on anything — let alone marketing. This episode will help you overcome burnout so you can get your marketing mojo back.

It's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week, we talk about burnout, boundaries, and getting your mojo back in time for the last quarter of 2022.

Topics include:

• What are the signs of burnout?
• When you feel burned out, what happens to your boundaries?
• How to get your mojo back
• How to set reasonable goals and priorities — and stick to it

3 Keys to Reach Your Business Goals

Content Consistency Framework and Schedule

• She Podcasts Live postponed until June 2023
• Near Media Analysis: Recession-Proof Your Brand with Local Marketing
• Seven in 10 (70%) Americans believe a recession is imminent.
• Invest in SEO for organic traffic
• Google Business Profile is responsible for 70-80% of local conversions
• Ask for reviews
• Share deals with your audience
• Integrated online and offline marketing

Related Episodes:

Recession Proof Business: Creative Revenue Streams

What if Social Media Disappeared?

• CoSchedule Headline Analyzer (free+): want to create good content? Start with the headline. This tool will help you push all the right buttons (or 'grab them by the feelings' as Shelley put it)

Screenshot from CoSchedule's Headline Analyzer

Seeds are long underground germinating. Do the work required to nurture and tend to them. So that they—and you—are prepared and sturdy for the hard winters of life.

Are you sizzle or steak?

All sizzle and no steak means someone or something does not live up to its reputation, that someone or something is touted as being bigger, better, more important, more talented, or superior in some way but in reality, is not.

It’s a lot like being all talk and no action or a shallow person with surface-level relationships who do not show up when things get difficult.

Take the time to build slowly and steadily without expecting huge results in a short amount of time. Set your expectations appropriately and you’re less likely to burn out or get...

Are you overly reliant on social media? What if social media disappeared? Get great ideas for marketing without social media.

Are you overly reliant on social media? What if social media disappeared? What would you do?

Our show talks a lot about creating content and running a business using digital marketing tactics. All.The.Time.

In this episode, Jen and Shelley discuss what they would do if social media suddenly disappeared. They discuss how you can adapt your marketing strategies, develop your business differently, and even who you could reach out to and how to go about reaching them.

Training topics include:

• Marketing strategy
• Business development
• Who to reach out to
• How to reach them

Client Attraction Checklist

Download Shelley's 23-point checklist offering different ways to market yourself without social media.

Marketing Self-Assessment | Women Conquer Business

Freelancers now 36% of the Workforce (Near Media): we discuss whether this is good (or bad) for workers in general and freelancers in particular.

• Shift "the workstation for productive people" — organize your email accounts (all of them!) and apps in one place. Tired of having 5000 tabs open? Consider using Shift ($99/year).
• Cheaper alternative: Kiwi for Gmail (Free - $58/yr.)

Am I prepared for my bubble to burst?

We cannot rely too heavily on what has been, up to this point, normal. We have witnessed over the last two years that everything can shut down overnight. Events and flights cancel, jobs disappear, and family and friends get sick and die.

What then can we rely upon? Our values and ideals. When we choose our goals based on our values, we will always discover another way to achieve a value-based goal when we run into unexpected obstacles.

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

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• Women Conquer Business marketing consultancy

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Engineered by AGK Media Studio

• Connect with 

Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online.

If you don't know what dropshipping is, it's basically selling physical products without having to worry about stocking them. No more garages filled with books and t-shirts!

Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online. We’ll share our own experiences with Amazon, Printful, and other dropshipping platforms so you can get started creating additional income today.

• How does dropshipping work?
• Benefits of dropshipping
• Downsides of dropshipping
• Product dropshipping
• Hybrid dropshipping: Fulfillment by Amazon
• Self-publishing

Dropshipping for Beginners Slides

• Download Jen's Free Marketing Self-Assessment
• Join Shelley's content creator community

Pabst Blue Ribbon Hotel

Hindenburg Narrator: the perfect tool for audiobook narration

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

Online courses are a great way to promote your business, products, and services. Get the details on the best online course platforms.

Best Online Course Platforms

With the rise of self-publishing and the success of platforms such as YouTube, blogging, and podcasting, there is now a tremendous demand for online courses.

By using online course creation platforms, businesses can create courses to sell or use internally.

These platforms are a great way to promote your brand, business, products, and services to increase revenue.

Get the details on the top online course platforms for creating, hosting, and selling your online course.

We chat longer at the beginning than usual (because Jen drove a Lamborghini). If you're here for course platforms only, start at 17 minutes.

Create your first course to promote your brand, business, products, and services and increase revenue.

• How to build a course
• Top online course platforms
• What tools to look for in a course platform

Slides: Best Online Course Platforms 2022

• Download Jen's Free Marketing Self-Assessment
• Join Shelley's free elder content creator community

• Near media reporting, Yelp’s new revenue stream is selling business data.

• What new path can I blaze today?
• We need to know when to let go of what is no longer working for us and find a new way to reach our goals.

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with...

Learn to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid.

Every business is starting to sell online. With the e-commerce market growing at a fast pace, there is every reason to set up your own online shop.

However, running an e-commerce business is not as easy as it looks. To succeed you will need to constantly adjust your strategy to meet the needs of your customers.

In this episode, we show you how to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid.

We also explain how to do a SWOT analysis of your business to identify your strengths, weaknesses, opportunities, and threats.

E-commerce beginners guide ©Foster Growth LLC

Marketing Self-Assessment | Women Conquer Business

Messages and Methods | LinkedIn

• Trouble for Facebook?

• Warmup Inbox
• MailGenius

Can I go a whole day without blaming others?

When I ask myself, why haven’t I done this yet? I find all kinds of excuses which is the same as blaming.

It all leads to excuses and blaming others and circumstances influenced by them.

It’s time to take full responsibility and answer the questions honestly.

I haven’t done that work because…

• I put it off. It feels hard.
• It requires making decisions that might be wrong.
• It might lead to losing time or money

When we sweep away all the excuses and blame and get down to the things that are truly holding us back, then we can take small steps to move forward past the fears that keep us stuck.

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: 

Want a recession-proof business? Learn about passive and active revenue streams, and how to open up new pathways to earning revenue.

Create a Recession-Proof Business

Having only one revenue stream means taking a chance that it will never fail. When the economy experiences changes that affect your business, income can quickly dry up. If you rely solely on a few steady clients for all your income, what happens if they suddenly leave you?

That’s why we recommend creating multiple, diverse revenue streams to support your business.

In this episode, we’ll explore passive and active revenue streams, and how to open up new pathways to earning revenue.

• Brainstorming resource mentioned: Thought Leaders Practice “be a well-paid infopreneur”
• Interview with Sally Foley Lewis: Sally sent Jen Thought Leaders Practice after our interview together

Content Consistency Framework and Schedule

• Make your Escape to Getaway House(Jen went to the Portland location and loved it!)
• Facebook's B2B Targeting: Facebook’s offering new B2B segments to help businesses use advertising targeted at decision-makers. When compared with LinkedIn’s $5.60 CPC, this makes Facebook’s $0.95 CPC appear more affordable (but still expensive)
• Report: Rules of Recession-Proofing: Key Takeaway: focus on the long-term, e.g., top of the funnel (brand awareness, getting people in) rather than cutting marketing or solely focusing on short-term gains

• Loopedin.io: All-in-one tool for collecting feedback, building roadmaps, sharing changelogs and publishing knowledge bases.

It is necessary to begin where the world is if we are going to change it to what we think it should be.

There are plenty of small steps that, were you to take them, would help move things forward. Don’t excuse yourself from doing them because the conditions aren’t right or because a better opportunity might come along soon.

What’s the smallest step I can take toward a big thing today?

Podcast Production

• Podcast hosting: Captivate (affiliate...

Shelley gives us the scoop on how to find and reach out to podcast hosts. Learn how to be a great guest, find the RIGHT podcasters to collaborate with, and why promotion is the key to success.

How do collaborations help you expand your audience?

Podcast guesting is one of the BEST ways to promote your business (for free!). You can expand your brand, reach a new audience, gain credibility and showcase your products and services.

But how can you find the right podcast and get booked as a guest? How do you deliver the exceptional value your host expects?

Shelley gives us the scoop on how to find and reach out to podcast hosts and how to be a great guest ‌podcast hosts want to collaborate with, promote and refer to others.

Presentation Deck

• How to connect with podcast hosts
• Prepare to give value to the host and audience
• Tell a good story
• Fulfill the responsibilities of a great guest
• Reciprocate and collaborate
• The “best guests ever” did these things…
• What help or cool stuff can you offer?
• Action steps to reach out as a great podcast guest

Livecast Life Course Signup

Content Consistency Framework and Schedule

Listen to Shelley's recent guest appearance on Brilliance + Passion.

Late in his life, after surgery, Theodore Roosevelt was told he might be confined to a wheelchair for the remainder of his days.

He responded, “All right! I can work that way too!”

We can respond to even the most disabling turns of fate by working with what we’ve got and choosing to have a positive attitude in any situation.

Nothing can prevent us from learning. In fact, difficult situations are often opportunities for their own kinds of learning, even if they’re not the kinds of learning we’d have preferred.

How can I make the best of situations I face?

Podcast Production

• Podcast hosting: Captivate(affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with 

How do creator collaborations help you expand your audience?

The fastest way to grow your audience is to join forces through collaboration with other creators. There are as many ways to do that as there are imaginative people to collaborate with, but how do you get started? 

Who can you collaborate with? What’s the best way to reach out and work with new people?

It comes down to relationship building and networking with other creators, coaches, and speakers. 

In this episode, we'll share how beginners can get started with cross-promotion and other simple one-time collaborative efforts, then take you all the way through to joint ventures and affiliate marketing.

Methods of collaboration we explore:

• Cross-promotion
• Podcast interviews
• Book compilation
• Summit, conference and speaking engagements
• Joint ventures
• Affiliate and influencer collaborations

Words of Wisdom

Breaking News

• Money talk: A Vericast survey found 34% of Gen Z turn to TikTok for financial advice, while 33% get money tips from YouTube
• Social selling is not doing so well... "While 45% of consumers say social media influences their shopping, only 11% have purchased directly through social media, according to a May 2022 McKinsey report."
• Google is pushing back its deadline for killing off tracking cookies until at least 2024

Can't-Miss Resources

• Content Consistency Framework and Schedule
• Epiphany Courses special 15% off deal for podcast listeners

Inspirational Nugget

Money creates problems. Climbing one mountain exposes another, higher peak. There is never enough love. Virtue is the one good that reveals itself to be more than we expect. Virtue—made up of justice, honesty, discipline, and courage—is the only thing worth striving for.

Certainly, nothing will improve your life path more than virtuous choices. Doing your best work will always bring more satisfaction and better results than doing the bare minimum or shirking

Social Media Automation: Best Productivity Boosting Marketing Tools

Are you sick of wasting hours every day on social media? Does it feel like you're not getting anything accomplished because of all the time you spend posting on your social media accounts? 

That's exactly how we felt. If you're spending too much time on social media, but not seeing any results, then this episode is for you. We'll guide you through solutions to help you boost your productivity. We review the best social media automation tools we've used and tested. 

We'll explain how they work, and how they can help you automate the social media aspect of your business, resulting in increased productivity and increased profits.

• Available on YouTube: https://youtu.be/7xRA7Q4I5M0
• Deck and more info: https://womenconquerbiz.com/podcast/social-media-automation/
• Interview with Kate Bradley Chernis: https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/
• Interview with Ben Dell: https://www.womenconquerbiz.com/podcast/great-business-ideas/

Words of Wisdom

How do you get your social media automation going so that you can spend your time engaging? You get your stuff, you create it, you put it in a social scheduler, and then the next step is to automate it as much as possible. Then you can be commenting and engaging and asking questions and driving people to the content that you're sharing on social. — Jen

Can't-Miss Resources

SPECIAL LAUNCH OFFER: get a LIFETIME 15% off discount on Jen’s courses and community: https://www.epiphanycourses.com/podcast

Content Consistency Framework and Schedule https://framework.agkmedia.studio

Connect with Us

Podcast Production

• Podcast hosting: Captivate* (affiliate link)
• Livestream: StreamYard* (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy
• Epiphany Courses

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Shelley's Livestream consultancy AGK Media Studio
• Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

How to Expand Your Reach on Social Media with Effective Engagement

How do you increase your engagement and reach on social media in 2022?

• The purpose of social media
• Brand awareness
• Customer Service
• Sharing fun and interesting posts
• Thought leadership (blogs, podcasts, articles written by others)
• Create a strategy for visibility and credibility
• Use our topic clusters episode to generate content ideas
• https://www.womenconquerbiz.com/podcast/topic-clusters/ (or on YouTube: https://www.youtube.com/watch?v=hy-evnzLJxc) 
• If you can do nothing else, comment on other people’s posts
• Social selling: great example Lately.ai (other people’s audiences)
• Share personal values that are relevant and relatable
• Tag people and share their content
• Tools: Typeshare (https://typeshare.co) (tweak of the week); Hypefury (https://hypefury.com/)

Words of Wisdom

If you don't have time to post a lot, go comment on other people's posts. Go find people that are in your area or adjacent or people who might be your ideal client and watch what they post and then comment on it. It positions you as a thought leader if you are professional and you are sharing something of value to other people. It makes a tremendous difference because when you comment on other people's posts, you're expanding your reach beyond your own followers and you're opening the door for other people to find out about you and what it is that you do. — Jen

If you are trying to connect with somebody and they have a social media presence, go find out about them, instead of asking stupid questions that you could have just looked on their Facebook page or their LinkedIn page and found out for yourself. Instead of asking them those things, ask them deeper things that nobody asks them. — Shelley

Breaking News

• Shelley’s guest appearance on Chasing the Insights Podcast speaking about consistent content creation and distribution with Vince Warnock https://chasingtheinsights.com/ep226-shelley-carney-content/
• Rally.io (crypto for creators): $RISE (Jen’s first crypto purchase — Mark Schaefer’s ‘community’ coin). $TILT (Tilt), Joe Pulizzi, Ann Handley, Brian Fanzo, and other creators are on Rally

Can't-Miss Resources

• Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter 
• Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n

Tweaks of the Week

• Typeshare: https://typeshare.co 
• Upcoach vs. Vonza

Inspirational Nugget

• “When you’ve done well and another has benefited by it, why, like a fool, do you look for a third thing on top—credit for the good deed or a favor in return?”

—MARCUS AURELIUS, MEDITATIONS, 7.73

The answer to the question “Why did you do the right thing?” should always be “Because it was the right thing to do.” After all, when you hear or see another person do that—especially when they might have endured some hardship or difficulty as a consequence of doing that right thing—do you not think, There, that is a...

Transitioning to a Content Entrepreneur 

The content entrepreneur drives the creator economy through the content-first/audience-first strategy. How do you know when your content creation hobby is ready to transition to a content entrepreneur business? What are the steps you must take to build a profitable business from your content and audience?

In this episode, we will explore the ways we move from having a hobby to a "jobby" to becoming a business owner. We'll talk about preparing mentally, emotionally, and physically to become a digital CEO and how to build a money-making machine.

What are the steps you must take to build a profitable business from your content and audience?

o  Hobby

o  “Jobby”

o  Business

o  Build a money-making content entrepreneur machine

Words of Wisdom

Algorithms and the rented space and stuff like it could all change and those people could go away. It's not a list. You can't just pick up that list of people and say, now I'm going over here. But people who really want to engage with you, people who really want to learn from you, people who want to listen to you, they subscribe. Then wherever you go, they will continue to follow you. And that's why I tell a lot of people to make sure you're asking people to subscribe to your email list. — Jen

I think it's a performer mentality. Performers are used to working with venues, showing up, and then whoever is in the audience is who they perform for. But when you become a performer who has a following, who has a fan base, then it's really important to be able to have some kind of communication going on with your fan base outside of just showing up. — Shelley

Breaking News

• Google to Auto-Delete Location? Eh…. I don’t believe them. “Google has now said it will automatically delete location history data for visits to sensitive locations such as "counseling centers, domestic violence shelters, abortion clinics, fertility centers, addiction treatment facilities .. and others." https://www.nearmedia.co/google-location-privacy-eu-antitrust-win-shopify-brand/ 
• Why 2022 is the year of ‘relationship marketing’: https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/ “As a marketer, that’s something you can’t sleep on anymore. Not after COVID. People want to have a voice. They want to be recognized, and they want to be given recognition for their allegiance and loyalty to brands.”

Can't-Miss Resources

• Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter 
• Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n

Inspirational Nugget

“This is what you should teach me, how to be like Odysseus—how to love my country, wife, and father, and how, even after suffering shipwreck, I might keep sailing on course to those honorable ends.” —SENECA, MORAL LETTERS, 88.7b

If you got everything else wrong from The Odyssey, but you left understanding the importance of perseverance, the dangers of hubris, the risks of temptation and distraction? Then you really learned something.

Can I show Odysseus-like...

Skyscraper Pages

Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it?

This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, think of this as the 'center' of your topic cluster — the most important content related to a cluster. Think of this as your 'ultimate guide' to ultimate guides.

Presentation/Training:

What is a skyscraper page?

How does it build authority?

View Slides

• Review: E-A-T, Content Funnel, Topic Clusters
• Long-Form(ish) Content Types
• Cornerstone
• Skyscraper
• 10x
• Pillar
• Small Business Content Dilemma
• Content Reality
• Questions and Advice
• Chocolate Cake Example (from last week) Revisited

Watch on YouTube

• Subscribe to the Women Conquer Business newsletter
• Shelley’s LinkedIn Newsletter: “What is Personal Branding and Why Do I Need It?”

• On July 13 Descript will unveil a transformative new way of making a video. Join the Livestream on July 13, 10 am PT / 1 pm ET. Register to watch live or look for it on their YouTube Channel
• Privacy Issues and women’s health in the wake of Roe v. Wade reversal
• Get the whole ‘crow in the chimney’ story: How Does a Crow in Your Chimney Relates to Your Business?

• ProductDyno product selling and delivery platform where customers can access all their related purchases from you in ONE place. Alternative to: Podia, Thinkific, MemberVault, and Kajabi. Currently available on AppSumo for lifetime purchase (Shelley bought a Tier 3 license).
• SnapDownloader: Moving off of Facebook? Want all your videos hosted elsewhere? SnapDownloader lets you download videos from YouTube, Facebook, Twitter, and Vimeo. Currently available on AppSumo. As we mentioned on the show, please only use this on your own videos.

• You have the power of turning obstacles upside down, taking one negative circumstance and using it as an opportunity to practice an unintended virtue or form of excellence.
• How can I use this obstacle as an opportunity?
• I’m sure more good things...

If you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. Learn about creating Topic clusters (AKA content themes) based on your expertise.

We've talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU.

This week's show is all about creating Topic clusters (AKA content themes) based on your expertise. You'll find you have a goldmine within you. We'll help you unlock the riches.

Training topics:

E-A-T (Expertise, Authoritativeness, Trustworthiness)

• Why Google cares about your Expertise as a creator, the Authoritativeness of the content/information, and the Trustworthiness of your website.

YAMYL (Your Money or Your Life)

• Use care in creating content in these areas:
• News and current events (business, tech, science, etc.)
• Government and law
• Financial advice (investments, retirement)
• Shopping information (product reviews, research)
• Medical advice (drugs, hospitals, emergencies)
• People (race, religion, sexuality)
• … Yeah, we think it’s just about everything too. But Google doesn’t like it if your content is inaccurate and could do harm to another person.
• Long story short: create good content based on the content funnel and topic clusters we talk about next and you should be OK.

Content Funnel

• People search for different reasons:
• Navigational
• Informational
• Transactional
• Commercial
• Create different types of content to capture people in different places within the funnel.

Topic Clusters

• What are topic clusters?
• Grouping content based on themes or a common broad topic, held together by a pillar post or skyscraper page
• High-quality content representing different places within the funnel.

Chocolate Cake Example

• We walk you through a topic cluster using chocolate cake as an example.

Service Providers

• Use the 'problem, solution, results' model if you’re a service provider struggling to come up with topics.

Topic Clusters by Jen McFarland

💌 Marketing Missive: Weekly Marketing Insights

When creating content for your business, you have so many choices: podcasting, videos, social... it's easy to forget about blogs. Don't snooze on this content powerhouse.

How to Create a Successful Blog for Your Business

When creating content for your business, you have so many choices: podcasting, videos, email marketing... it's easy to forget about blogs.

We'll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.

Why blog in 2022?

• Search engines still like words the most
• Blogs aren’t going anywhere
• “Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long game
• Alternative Blogging Platforms
• Gives you a chance to test out your voice/writing style/topics, find an audience

Great place to start if you don’t have a website

• Medium: https://medium.com/creators
• NewsBreak Originals: https://creators.newsbreak.com/creators
• Vocal: https://vocal.media/

Best blogging website platforms

• WordPress: https://wordpress.org
• Ghost: https://ghost.org
• Squarespace: https://squarespace.com

Finding topics

• Make a list of your expertise, in granular detail
• What questions do you answer?
• Answer the Public / Google related questions
• Testimonials
• Customer questions
• Research, research, research

Blog post essentials

• Headlines and hooks
• Images
• Subheads
• Embeds (video, Twitter, etc.)
• Call to Action

Promote and share your blog

• Social media
• Newsletter

Words of Wisdom

💌 Marketing Missive: Weekly Marketing Insights

Livecast Life Workbook Guide

Ahrefs releases Yep search engine (https://yep.com/) (in beta)

• Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators.
• Claims to offer an unbiased, private...

Learn how to set up your channel, the basics of how to use YouTube to grow your business, and get started live streaming.

How to Start with YouTube

Hey everyone! Today, Shelley and I guide you through how to start with YouTube, the second largest search engine and most popular social media channel in the US.

• Why YouTube?
• Setting up your channel
• Basics of how to use YouTube to grow your business
• How to get started live streaming

Words of Wisdom

💌 Marketing Missive: Weekly Marketing Insights

Show Flow Template and Instructions

YouTube is getting into the podcasting business

Layoffs at Clubhouse

• Why you should use chapter timestamps on YouTube
• Markopolo.ai
•  – using AI to help with Google/Facebook ads creation

• The raging waters and deadly currents of bad habits, ill-discipline, chaos, and dysfunction—somewhere they began as no more than just a slight trickle.
• What do I need to nip in the bud right now?

Podcast Production

• Podcast hosting: 
• Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

Creating a video script template helps you create a plan and stick to it, while also keeping you focused on your point. Here's how to create one.

Creating a video series or podcast is a great way to build an audience, share your content and grow your business. However, creating good content takes time and effort, and good content starts with a good outline.

Drafting an outline, show flow, or script is an important step in creating a video series or podcast. It helps you create a plan and stick to it, while also keeping you focused on your point. In this episode, we talk about why scripting is important, what to put in it, how we use our show flow, and how to create video script templates for your own projects.

Here's what we discuss in this episode:

• Why you need an outline, show flow, or video script template
• Structured flexibility
• The five buckets that make up our template (that you can adjust for yourself)
• How we use our Show Flow
• Writing scripts and creating templates
• Download a free template to get started

• Shelley is living in AZ for the next two months to care for her mom. Programming changes for News & Views and Messages & Methods

Design the flow of your show that you will follow. This will help your audience to follow along with you and it will help you ‌plan and stay consistent.

Free Download

The weekly Women Conquer Business Newsletter for all things marketing.

Subscribe

• Canny customer feedback app: use this to create product roadmaps (for future features) and collect features from your customers.
• JotForm/Formly: on the show, Shelley talked about Formly as an app alternative to JotForm, Paperform, etc. After further testing, Formly was found to be a subpar product, so on Messages & Methods, Toby & Shelley gave a complete tutorial on JotForm. This is why we test apps and go through 7-day trials — we learn what's good... and what's not.

• Where have I lost the forest for the trees?

It is important to take breaks and celebrate the wins when they happen.

The same is true of working in our business. The day-to-day work doesn’t seem to matter, but when we look back at the portfolio of the content we have created, we can see it all adds up.

When we have people reach out to us for a consultation or proposal, it feels like it’s out of the blue, but I know they’ve been thinking about it for weeks, months, or years before they are...

Video content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera. This episode is all about getting you grounded and ready to film.

Video content is more important than ever, and this new era of content marketing has created a huge demand for public speakers. Video content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera.

If you're doing a lot of events, attending conferences, or you just want to build your brand, video content needs to be part of the mix.

Topics Include:

• Is there fear here?
• Develop a relaxation routine, or dance it out
• What to say and who to say it to
• Notes, Show Flow or Slides
• Looking & Sounding good
• Be authentically you
• Invite friends to watch & comment
• Edit Your Own Videos or transcript
• The only failure is giving up

It’s important to look after your mental health after tragic events, like the recent school shootings. Here are a few recommendations for self-care in the coming days:

• Talk about what you’re thinking with someone you trust
• Keep to a normal routine
• Avoid unhealthy coping mechanisms
• Take a break from social media if you need to
• Help other people if you can
• Reach out if you need extra support

If you or someone you know needs help, call 1-800-273-8255 for the National Suicide Prevention Lifeline. You can also text HOME to 741-741 for free, 24-hour support from the Crisis Text Line. Outside of the U.S., please visit the International Association for Suicide Prevention for a database of resources.

We also talk briefly about navigating tragedy and marketing.

• Subscribe to the Women Conquer Business newsletter
• Get more on-camera resources with Shelley's Livecast Life book

• YouTube channel memberships gifting: Gift memberships let channel members buy the opportunity for other viewers to access the perks of a channel membership. 
• https://support.google.com/youtube/answer/6304294
• Heartbeat! This great community platform (alternative to Facebook Groups, Clubhouse, Circle, Mighty Networks) is available on AppSumo: https://appsumo.com/products/heartbeat/ or at https://www.heartbeat.chat/

What if I stopped caring what others thought?

Don’t spend much time thinking about what other people think.

Think about what you think. Think instead about the results, about the impact, about whether it is the right thing to do.

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen...

Get your DIY video home recording studio setup up and running, including options for a bare-bones budget, and the first upgrades to consider.

If you'd like to create videos to support your business, look no further. This episode covers the essentials to get your DIY video home recording studio setup up and running, including options for a bare-bones budget, and the first upgrades to consider.

Shelley Carney and Toby Younis, livestreaming experts with their own in-home studios, host this episode. Jen's on vacation, living in a yurt without Wi-Fi.

• Minimum equipment for livecasting
• High-speed internet minimums
• Computer hardware we recommend
• Home studio considerations
• Jen McFarland’s in-home studio setup
• The AGK Media Studio demo
• Why we love our green screen wall
• Gamer chairs for quality and comfort
• Ring light setup for people who wear glasses
• Applications you need
• Saving up to level up
• Resources: where to get what we recommend

Videotero Live’s Amazon Page - Home Studio

Shop recommended products from Videotero Live on www.amazon.com. Learn more about Videotero Live’s favorite products.

Aureday

💌 Marketing Missive: Weekly Marketing Insights

Connect with Special CoHost, and Shelley's business partner, Toby Younis

Watching Podcasts: YouTube Edges Out Spotify

For this spring’s Podcast Download Report, Cumulus Media and Signal Hill Insights decided to include consumers who watch, rather than just listen. Factoring in video-first audiences reveals quite a shift, at least in this study: "YouTube, by a nose, is now the most used podcasting platform in the U.S."

10% of respondents said they only ‘watched’ podcasts in the last week, and 60% of weekly consumers (audio and video) said they prefer podcasts with video. "Podcast watchers" are younger and are likely to be new to the medium.

The report also highlights the "eyes on" advertising attentiveness of podcast watchers. At YouTube’s upfront in New York, the company announced a new ad-frequency capping solution for brands using Google Ads. This could be good news for podcasters already wary of overloading new fans.

Source:

If you’re curious about content marketing, or specifically how content marketing supports your business goals, you’re in the right place.

If you’re curious about content marketing, or specifically how content marketing connects to your business goals, you’re in the right place.

Learn why what you say, how you say it, and how often you repeat the message plays into every successful business.

• How content marketing connects to your business goals
• What are your business goals?
• How can content marketing help you achieve those goals?
• What you say, how you say it: aligned messaging
• How often do you repeat the message: consistency

• If you want to learn more about search engine optimization, don't look to Google. Their SEO course isn't good
• Near Media reports TikTok harvesting location data without consent (breaks customer trust)
• Next week: Jen will be on vacation and away from her computer. Shelley and Toby will cover setting up a home studio

3 Keys to Reach Your Business Goals

Amazon.com: Livecast Life: The Content Creator Lifestyle eBook : Carney, Shelley, Younis, Toby: Kindle Store

Amazon.com: Livecast Life: The Content Creator Lifestyle eBook : Carney, Shelley, Younis, Toby: Kindle Store

• Proposa for Proposal software
• Outpost for Ghost: member management, autoresponder

Kindness is invincible, but only when it’s sincere, with no hypocrisy or faking.

For what can even the most malicious person do if you keep showing kindness?

What if the next time you were treated meanly, you didn’t just restrain yourself from fighting back—what if you responded with unmitigated kindness?

What if you could “love your enemies, do good to those who hate you”?

What kind of effect do you think that would have?

Podcast Production

• Podcast hosting: 
• Captivate(affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: 

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101.

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it’s essential, and getting started.

This week’s episode we will share content marketing concepts and strategies to grow your influence, impact, and income.

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

• How to get started: plan your strategy
• Know your goal
• Know your target audience
• Preferred platforms and media
• Book recommendation: Thought Leaders Practice

• LinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%
• Elon Musk Buying Twitter: Employees are Concerned

💌 Marketing Missive: Weekly Marketing Insights

How to livestream video, podcast, and blog every week at the same time to gain visibility and credibility for your online business.

Available on Amazon

• LinkedIn launches profile links for creators
• Creator programs: Creating a Successful Blog
• Publisher's guide to content organization

You are an amazing creator and we are here to support you. We’re thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us.

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral...

You want to launch your new product or service, but how do you get attention from the right people at the right time? What is the secret that successful entrepreneurs know and use to gain visibility and credibility for their brand and business?

In this week's episode, you'll learn marketing campaign ideas that actually work so you can reach your goals.

Here are some of the topics we cover:

• Importance of an email list/audience
• Blog sharing campaigns
• Why (and when) you need to consider ads to bring in people
• How the stage of business affects marketing campaigns
• List building through online networking meetings
• What media is used at different stages of the funnel
• Diversify to grow in more than one area at a time
• Testing and analytics

Visit Messages & Methods

Women Conquer Business | Marketing Coaching & Commentary

• VidIQ Daily Ideas: need help generating ideas for your next video? Use VidIQ's Chrome extension VidIQ Daily Ideas to uncover your next cool content creation project

Send kindness out to the world.

Podcast Production

• Podcast hosting: 
• Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

How to effectively let people know about your content, products, and services to generate interest and build trust.

Creating content is great... but growing your audience (and influence) starts with marketing campaigns.

In other words, you have to let people know about your content, products, and services — not once, but over the course of time — to generate interest, build trust, and make sales. Marketing campaigns, when done right, check all the boxes. 

This fun, interactive episode reviews marketing campaigns 101 and gives you all the nuts and bolts for how to successfully put together a marketing campaign to promote your online services and digital products.

We cover the 7 winning strategies behind successful marketing campaigns:

1. Specific marketing goals (what outcome(s) would make this successful?)
2. Marketing budget boundaries (how much time and money are you willing to spend?)
3. Defining your target audience (hint: likely the same as your product/service audience)
4. Selecting the right marketing channels
5. Creating your campaign content calendar
6. Use industry trends that lead to engagement
7. Planning your campaign

We also recommend listening to the earlier episode, How to Launch your Ideas in 6 Weeks, with MissingLettr founder, Benjamin Dell.

• Need help creating a marketing campaign? Reach out to Jen
• Livecast Life: The Content Creator Lifestyle on Amazon
• Building Your First Marketing Campaign? 7 Things to Do to Succeed

What are marketing campaigns? 

(Believe it or not, you've probably been doing it all along!)

Here are the Top 7 elements of a successful marketing campaign (we talk about this in-depth):

1. Identify a specific goal
2. Create a marketing campaign budget
3. Define your target audience
4. Select marketing channels
5. Design your content calendar
6. Use industry trends that lead to engagement
7. Plan your marketing campaign

• YouTube Launches New 'Search Insights' for All Creators includes information on what people are searching for in the app, both in relation to your...

Spring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business.

Spring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business.

We cover the 4 key areas you need to clean up to make your business shine:

1. Review your website (what to look for and why)
2. Check-in on your business goals (how's it going and what's changed)
3. Adjust marketing strategies (especially if your goals changed)
4. Clean out that inbox!

We also recommend listening to this earlier episode, spring clean your business, and avoid project fatigue.

• Free 7-day Social Media Detox Reflective Journal
• Livecast Life: The Content Creator Lifestyle on Amazon

1. LinkedIn is building new analytics and video features for creators and increasing the visibility of their content. 
2. https://www.engadget.com/linkedin-new-creator-tools-020031694.html

• Take a look at your website
• Is it accurate?
• Is it easy to navigate?
• Review your business goals
• How are you tracking toward your goals?
• Do you need to adjust
• …. And are your marketing strategies aligned?
• Effective marketing campaigns need to be aligned with your business goals
• Let’s look at that inbox!
• Mailstrom
• Sanebox
• Superhuman

• LinkedIn Livestream event: add to calendar
• Wisdom app
• VoteFrenzy app
• Airr

Podcast Production

• Podcast hosting: 

Apps are hot productivity tips for entrepreneurs. But do they work? We review some of the most popular tools, including when (or if!) you need them.

Productivity, especially for entrepreneurs is often a big challenge. This is where productivity apps, gadgets, and tools come in. But do they work?

In this episode, we go over the pros and cons of some of the most popular tools and techniques, including when (or if!) you need to use an app to help you get the job done.

We also discuss some of the most popular productivity apps and tools, including Trello, Todoist, Evernote, Google Tasks, and more. Learn the good and the bad of the apps, and how they can be used to achieve better productivity.

• Free 7-day Social Media Detox Reflection Journal
• Production done for you or complete Podcast done for you

0:00 Music and Intro

1:05 Getting back to being with people

3:05 Breaking News: She Podcasts Live conference

• She Podcasts Live Conference Oct 11-14, MGM National Harbor

5:22 Amazon Amp and Good News for Ranking on Google

• Amazon’s Amp builds on—and deviates from—the Clubhouse playbook
• Website Quality Score: Is It A Google Ranking Factor? At a high level, it means creating well-researched, high-quality content and Google will reward you for it. Less is more. There are a lot of people who tout create, create, create — and people now using AI to auto-generate content. This runs counter to that argument (and I think it's a good thing).

14:33 Productivity vs. Working Long Hours

19:42 The Pros and Cons of Productivity Tools

30:06 Productive Apps Are The Ones That Work Best for You

1. Trello
2. Todoist
3. Evernote
4. Excel/Google Sheets: Vertex, spreadsheet templates: https://www.vertex42.com/

37:24 7-Day Social Media Detox Journal

Learn how to automate daily tasks to boost your business productivity.

Productivity is the speed of your business. How quickly do you deliver products to be sold? And, is it a repeatable process? When you look at it this way, increasing your business productivity is a crucial key to success.

Jen McFarland and Shelley Carney discuss how to automate daily tasks to boost your business productivity. We'll go over all the things you can do to automate, providing amazing ideas you can implement now to save you time and money.

• Women in Podcasting Book: 18 Episodes and a Book in a weekend
• Find the Right Marketing Tools for Your Small Business
• Relaxing Affirmation Meditations Playlist

0:00 Music and Intro

01:02 Productivity, Efficiency, and Automation

10:15 Pinterest In-App Checkout and Pin Sharing Across Platforms

12:44 Weekend Update, Van Gogh and Skating with Podcasters in Centralia

• Shelly enjoyed the Beyond Van Gogh 
• Immersive Experience
• Jen has a concussion (but doesn’t regret roller skating!)

17:11 How Shelley Uses Automation

19:07 Is a Social Media Scheduler a Good Idea? (Hint: Yes)

32:40 We Wrote the Book on Writing Books Fast

• Women in Podcasting Book: 18 Episodes and a Book in a weekend

34:40 Increase Business Productivity with the Right Software

• Find the Right Marketing Tools for Your Small Business

36:40 Listen to Shelley's Soothing Voice

• Relaxing Affirmation Meditations Playlist

37:30 Happy St. Paddy's Day: How Irish Are These Lasses?

42:44 Google Slides FTW!

• Google Slides - Comprehensive video tutorial to learn Google Slides

43:58 Ghosting Can Be a Good Thing

• Ghost

48:56 Make Your Business Journey a Beautiful One

• “If your choices are beautiful, so too will you be.”...

Productivity is important for any business to be successful. But… how is productivity calculated? We explore that along with time-saving tips on this episode.

Productivity is important for any business to be successful, especially if it's a small one that relies on the efforts of a few people. But… how is productivity calculated? More importantly, how can you measure and improve the productivity of your business?

In this video, we’ll provide a few tips that can help measure productivity, including how to break down tasks effectively and how to conduct a time audit to help you prioritize key tasks, reallocate resources, and target areas where you can improve your business the most.

• Increase your content creation productivity by watching Shelley's Livecast Live series on YouTube.
• Find the Right Marketing Tools for Your Small Business. This $75 course created by Jen will save you hundreds if not thousands in finding marketing software for your business.

0:00 Music and Intro

1:07 Livecast Life Book, Windows Woes & Dragon Boat Practice

• Livecast Life on YouTube
• Images of Portland Rose Festival Dragon Boats
• Jen's new course! Find the Right Marketing Tools for Your Small Business

11:00 Twitter Launching Profile Shops

• Twitter Launches Live Test of New Profile Shops to Display Products In-App (Our take: if you have products and someone gives you space to do it, take advantage of it!)

15:17 How Productivity is Calculated

• No matter how great the talent or efforts, some things just take time. You can’t...

Whether you’re a solopreneur or leading a small team, productivity is crucial to your business growth. We discuss what productivity is and why it’s important to your business.

Whether you’re a solopreneur or leading a small team, productivity is crucial to your business growth.

We also discuss what productivity is and why it’s important to your business. We also chat about how productivity, time management, and non-negotiables can work together to keep you on track, and off the 'time waster' path.

There is more than one way to get things done. It's important to find what works for you. Here are some tips and tricks to help you boost your productivity, and more importantly, your earnings.

• Increase your content creation productivity by watching Shelley's Livecast Live series on YouTube.
• Find the Right Marketing Tools for Your Small Business. This $75 course created by Jen will save you hundreds if not thousands in finding marketing software for your business.

00:00 What's new with us

5:34 International Women's Day

• International Women's Day 2022 campaign theme: #BreakTheBias. Imagine a gender-equal world. "A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #BreakTheBias." International Women's Day Resources
• Related podcast episode: Meet the Tenacious Effa Manley

10:11 IGTV Is Going Away (sort of)

• Instagram is discontinuing IGTV

12:47 What is Productivity? Why is Productivity Important in Business?

20:28 Awareness and Analyzing Activities

• Chaos Control
• ClickMinded SOP Library

21:57 What are Your Non-Negotiables?

• High Performance Habits by Brendon Burchard

40:04 Pomodoro Method

In this inspirational and coaching episode, we talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business.

In this inspirational and coaching episode, we'll talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business.

Learn how to narrow your focus and choose the best information, enabling you to make decisions while feeling less overwhelmed and overloaded in the process.

We believe clarity and focus will move you forward in your business journey.

We also discuss our own struggles at times and offer several tips so you can move past all of the marketing (mis)information and slide behind the driver's seat and start marketing with purpose and vigor.

Episodes also available on YouTube. Subscribe to the channel.

• Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!
• 3 Mistakes Podcasters Make: Free course! How to Adjust Your Marketing Strategy to Save Your Sanity (And Your Business)

• Why is Productivity Important in Business?
• 4 Effective Time Management Strategies to Boost Productivity
• Why Procrastination in Business Isn’t About Great Time Management
• Why Before Starting a Business Project You Must Have Great Clarity (blog)
• Why Perfectionism in Business Stifles Brand Growth (blog)

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: 

Have you been thinking about creating online courses to expand your brand and increase revenue in your business? Get simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.

Have you been thinking about creating online courses to expand your brand and increase revenue in your business? Is it the right time? Is it the right move for you?

During this show we'll guide you through the following questions:

• Who should be producing courses and why?
• How do you decide what to teach?
• How do you design the course?
• What is the process for generating digital material?
• What software do you recommend?
• What is the best way to promote and sell courses?
• What mistakes have you made that people should avoid?

This show will help you decide whether creating online courses is right for your business.

You'll also get the simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.

• Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!

3 Big Mistakes Podcasters Make

• MemberVault
•  (course software) changed their pricing structure
• Videotero is teaching a new photography course free on YouTube

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with 

Every entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business.

Every entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business.

What are the top 5 digital marketing strategies that will get your online presence seen by millions of people and get you more leads and sales?

Take your online presence to the next level when you optimize your website, improve your blogging SEO, consistently engage in social media marketing while producing helpful and informative content regularly.

We'll share simple ways to use key digital marketing techniques to reach more leads and increase your revenue.

• Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!
• 3 Big Mistakes Podcasters Make

• Read Shelley's Wonderful Livestreaming Article

• Absolute Best Digital Marketing Tools
• Execute Your Content Marketing Strategy
• What No One Tells You About Website Ownership

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio

Learn why it's important to be active in communities to reach a new audience, increase brand awareness, and build relationships.

Are you ready to boost your business visibility? It's important to be active in communities to reach a new audience, increase brand awareness, and build relationships that will help you grow your business.

Which forms of community engagement can help grow a business the most?

How can you quickly find communities related to your niche and effectively engage as a member?

We share simple steps for working within a community that is aligned with your values. You’ll spark opportunities to share your expertise while you inspire trust in your abilities to provide high-quality, consequential service to potential clients.

• Teen Entrepreneurs Find Pandemic Silver Lining (podcast episode)
• ClickFunnels Review (blog post)

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

Repurposing content takes something you’ve created and shares it in a new way to give it new life. Get simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work.

Have you ever wondered how to repurpose content without wasting hours of your day? Us too.

The main idea behind repurposing content is to take something you’ve created and share it in a new way to give it new life.

The hard work of the original creation is already done and there are a few other benefits for repurposing content including: reaching new audiences, reinforcing your message, and improving organic visibility.

We'll share simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work.

• Entire Series: the More You Glow

• Shelley and Toby's breakdown on repurposing content to publish a book
• Get your podcast seen and heard in as many places as possible!

• Michael Jonas (The Rational Unicorn) podcast episode
• ClickFunnels review blog post

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

Great marketing tools increase reach, communication, and ROI. Get simple steps for finding the right marketing tools to grow your business.

The best marketing tools help you to reach a wider audience, stay in touch with your customers, connect with prospects, and grow your business.

But with so many marketing tools available, it can be hard to know where to start. Or, maybe you got started and the pieces don't *quite* feel like they're fitting together.

We'll share simple steps for finding the RIGHT marketing tools to meet your goals, our marketing tool recommendations, the ones we use ourselves, and recommend to our clients.

This is a great overview that helps you get started on the right foot.

We also discuss Shopify's commerce reports, and the transformation of how people buy (and how you need to sell).

• Roadmap to the Future of Commerce (Shopify)
• Future of eCommerce (Shopify)
• Future of Retail (Shopify)

Find the Right Marketing Tools for Your Small Business

• Create Consistent Content for Your Small Business in 2022
• Are Payments and Marketing Related?
• 15 Epic Social Media Trends for 2022

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing...

Create consistent content for your small business by following social media and content marketing trends like shoppable posts.

We're excited to announce a new show format and exciting changes to the show.

The biggest things you'll get are two hosts (twice the knowledge!), a fun format, and we've made it easier than ever to ask us questions before, during, and after the show.

This week, we talked a lot about shoppable posts (interactive posts to help you sell your products) using video, and the easiest ways to get started not only creating content once but creating a repeatable process so you'll be connecting with customers on an ongoing basis.

Jen's podcasting with cohost Shelley Carney, who she met at the She Podcasts Live event last October. They're combining their knowledge of marketing and live streaming to help you get your marketing messages out as quickly as possible.

• Pinterest TV
• Firework (shoppable posts on your website)
• Information about web stories
• Amazon Influencer
• Livestreaming on Amazon

• Things 3 (Mac only)
• Monday.com (robust project management software)

• TikTok for Small Business: 6 Easy Steps to Your Short Form Video Strategy
• Grow Your Business with These 3 Content Marketing Ideas
• How to Execute Your Content Plan

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer...