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What's Working

Business & Entrepreneuriat

Fréquence : 1 épisode/12j. Total Éps: 21

Real strategies. Real results. What's actually working right now. Hosted by Isaac Medeiros and Zain Ali, What's Working Pod is a weekly business podcast dedicated to one question: what's actually working right now? Isaac Medeiros is the founder of Mini Katana and Content Forge. Zain Ali is the co-founder of Zainith Agency and Etta Maison Each episode covers the strategies, tools, and business models that are producing real results for founders and entrepreneurs.

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Données mises à jour le 21/10/2026

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https://getcontentforge.com/
42 partages
https://zainith.agency/
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https://www.fulfil.io
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https://www.youtube.com/@Operators9
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https://www.youtube.com/channel/UCuGneytUApsb7SEynqoZ0ug
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https://www.youtube.com/@_The_Clean_Girl
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He Built Instant Hydration to 9 Figures. Then Quit to Solve Aging

Saison 1 · Épisode 19

mardi 20 octobre 2026 • Durée 45:15

Subscribe to our Newsletter:
https://whatsworkingpod.beehiiv.com/

Jordan Menard joins What’s Working Pod after growing Instant Hydration from zero to nine figures, then stepping away to build something he couldn’t stop thinking about. After years teaching himself supplement formulation from clinical literature, he found a protocol he believes can make your body measurably younger on an epigenetic clock by up to five years biologically. White Rabbit launches January 2027, and this is the first time he’s talked about it publicly.

Connect with Jordan:

Follow Jordan on X: https://x.com/jordanmenard

Connect with the hosts:

Follow Isaac on X: https://x.com/theisaacmed
Follow Zain on X: https://x.com/NotZainAgain

Our sponsors:

Richpanel: Richpanel is an AI-native customer service helpdesk purpose-built for e-commerce and direct-to-consumer (DTC) brands - https://www.richpanel.com
Fulfil is an agentic Enterprise Resource Planning (ERP) platform explicitly designed for high-growth direct-to-consumer (DTC) and omnichannel eCommerce merchants - https://www.fulfil.io
ROKT Aftersell is an eCommerce post-purchase upselling and cross-selling application primarily built for Shopify and Shopify Plus merchants - https://www.rokt.com/products/rokt-aftersell

Production & Scaling Partners:

This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here: https://getcontentforge.com/
Need help launching or scaling your brand on TikTok Shop? Book a free consultation with Zain at: https://zainith.agency/

Chapters:
00:00 - Jordan Menard: From Zero To Nine Figures At Instant Hydration
03:41 - The Subscription CPG Model That Gets Nine-Figure Valuations
05:52 - LTV To CAC: What The Three To One Ratio Actually Means For Investors
07:12 - Why Subscription Fatigue Is A Myth
09:57 - Narrative Ads: The Creative Format That Spends Eight Hundred K On One Video
11:44 - Why Jordan Hired An Organic Storyteller And Will Never Go Fully AI
13:10 - Media Buying Is Not Dead: What Separates Good From Great At Scale
15:04 - Seal Team Six Style Teams Are The Future Of Marketing
16:09 - How Motif Digital Was Born And Why He Chose Boutique
19:09 - The Betrayal That Pushed Him Toward Instant Hydration
20:55 - How A Research Nerd Taught Himself Supplement Formulation
23:52 - Twenty Percent Of People Cannot Metabolize Caffeine And He Built For Them
25:01 - It Tasted Like Drinking A Battery: Seven Months To Get The Flavor Right
28:12 - Introducing White Rabbit: The Protocol That Could Make You Biologically Younger
30:02 - The App That Shows You If Your Supplements Are Actually Working
37:11 - Why AI Search Will Eventually Audit Every Supplement Label
38:00 - Cellular Senescence: The Zombie Cells That Are Aging Your Body Faster
39:26 - Organic Content And TikTok Shop: The Long Game For Lowering CAC

#Longevity #Biohacking #EcommerceMarketing #WhatsWorkingPod #SubscriptionBusiness

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The AI Timeline Nobody Is Talking About

Saison 1 · Épisode 21

vendredi 16 octobre 2026 • Durée 47:55

Subscribe to our Newsletter:
https://whatsworkingpod.beehiiv.com/

Robert Derow is a Managing Director and Partner at BCG, one of the most prestigious strategy consulting firms in the world, where he leads their Digital Growth and Agentic Commerce practice. He has been doing data driven full stack marketing for 25 years, has worked with Fortune 100 and Fortune 500 companies on digital transformation, and is one of the few people in the world who can tell you with authority what the largest brands on earth are actually doing about AI right now. Ashwin is the co-founder of Nile, an agentic e-commerce infrastructure company helping brands treat every AI chat as a sales channel. Between the two of them, this is one of the most data heavy conversations we’ve had on the pod.

We also get into why trust is the final frontier of commerce and why Amazon solved speed and convenience but is quietly losing the trust war, why TikTok Shop is still in the early innings with the US at fifteen to twenty billion in GMV versus over four hundred billion in Asia, and an AI platform tier list for commerce impact that ranks OpenAI, Anthropic, Perplexity, Grok, and Gemini from S tier to C tier with real reasoning behind every pick.

Key Takeaways:

GEO Is the New SEO and Your Competitors Are Already Doing It: Every Fortune 1000 company Rob works with now has some form of generative engine optimization running. If your brand is not showing up in AI-generated answers, you’re already behind.

Connect with Ashwin and Robert:

Follow Ashwin on X: https://x.com/BeingAshwin
Follow Robert on X: https://x.com/rderow

Connect with the hosts:

Follow Isaac on X: https://x.com/theisaacmed

Dead Business to $100m+

Saison 1 · Épisode 20

mardi 6 octobre 2026 • Durée 49:29

iRestore took a failing family business that lost money for ten straight years and turned it into a 9-figure red light therapy empire with a $1,000+ AOV.

In this episode of What's Working, Kevin Chen (CEO of iRestore) breaks down his journey from quitting his corporate path to rebuild his dad’s failing quit-smoking laser clinic. He reveals how iRestore pioneered the home red light therapy market on Amazon before "red light" was even a search term, how FDA clearance creates an unshakeable regulatory moat, and why he spent two years developing a translucent face mask so users could multitask.

Kevin also exposes cheap competing red light brands selling "Christmas lights" with zero power efficacy and explains why hiring A-players beats striving for 1% OpEx when aiming for $1 billion in revenue.

Connect with Kevin:

Follow Kevin on X: https://x.com/KFC_KevinChen

Connect with the hosts:

Follow Isaac on X: https://x.com/theisaacmed
Follow Zain on X: https://x.com/NotZainAgain

Our sponsors:

Richpanel: Richpanel is an AI-native customer service helpdesk purpose-built for e-commerce and direct-to-consumer (DTC) brands - https://www.richpanel.com
Fulfil is an agentic Enterprise Resource Planning (ERP) platform explicitly designed for high-growth direct-to-consumer (DTC) and omnichannel eCommerce merchants - https://www.fulfil.io
ROKT Aftersell is an eCommerce post-purchase upselling and cross-selling application primarily built for Shopify and Shopify Plus merchants - https://www.rokt.com/products/rokt-aftersell

Why I Turned Down a $300 Million Offer for My Brand

Saison 1 · Épisode 18

mercredi 23 septembre 2026 • Durée 40:06

Subscribe to our Newsletter:
https://whatsworkingpod.beehiiv.com/

Sean Frank is the CEO of Ridge, one of the fastest growing nine figure DTC brands in the world, and co-host of the 9 Operators podcast. He’s been running YouTube creator sponsorships since 2016, spending more than almost any brand in history, and his team sits at the intersection of e-commerce, advertising, and brand building.

Connect with Sean:

Follow Sean on X: https://x.com/Seanfrank

Connect with the hosts:

Follow Isaac on X: https://x.com/theisaacmed
Follow Zain on X: https://x.com/NotZainAgain

Our sponsors:

Richpanel: Richpanel is an AI-native customer service helpdesk purpose-built for e-commerce and direct-to-consumer (DTC) brands - https://www.richpanel.com
Fulfil is an agentic Enterprise Resource Planning (ERP) platform explicitly designed for high-growth direct-to-consumer (DTC) and omnichannel eCommerce merchants - https://www.fulfil.io
ROKT Aftersell is an eCommerce post-purchase upselling and cross-selling application primarily built for Shopify and Shopify Plus merchants - https://www.rokt.com/products/rokt-aftersell

Production & Scaling Partners:

This video is fully edited and produced by Content Forge. Need DFY YouTube organic for your brand or full-service editing for your YouTube channel? Get a free consultation here:

Is Meta dead in 2026?

Saison 1 · Épisode 17

mercredi 9 septembre 2026 • Durée 44:31

Bryan Bumgardner is the head of media buying at North Beam, the first party data attribution tool used by some of the fastest growing e-commerce brands in the world. His team sits with over 1,000 ad accounts and he is one of the few people actually backing his opinions with real data.

In this episode we go through every major ad platform, rank them S tier to D tier, and break down what is actually working for DTC brands in 2026. We also get into why Meta feels broken but is still mandatory, why ChatGPT ads are too on the nose, and why Bryan thinks performance marketers need to go back and read David Ogilvy. Whether you’re a brand owner, media buyer, or agency running paid ads this year, this episode covers everything from TikTok Shop strategy and connected TV to App Lovin, partnership ads, and why account structure basically does not matter anymore.

Key Takeaways:

Meta is Still Mandatory: It is the only platform that moves someone from awareness to purchase inside one app. Nobody else is within five years of replicating that. You have to be there.
Their Earnings Mean Nothing for You: Spend is up 20% year over year but customer acquisition costs are up 10%. Meta making more money and your ads performing better are two completely different things.
Performance Marketing Made us Worse at Marketing: We forgot how to tell stories. The brands that win the next decade will be the ones who go back to the basics. Go read David Ogilvy.

Connect with Bryan:

Follow Bryan on X: https://x.com/BryanBumgardner

Connect with the hosts:

Follow Isaac on X: https://x.com/theisaacmed
Follow Zain on X: https://x.com/NotZainAgain

Production & Scaling Partners:

How they Built an 8-Figure Brand on iMessage | Calvin Klaski

Saison 1 · Épisode 16

mercredi 26 août 2026 • Durée 38:30

Calvin Klaski and the founders of NOBS waited until they were generating $1 million a month in revenue before quitting their corporate day jobs. Now, they run a massive oral care empire with just a 3% operating expense, managing the entire business from an iMessage group chat.

In this episode of What's Working, Calvin pulls back the curtain on how NOBS disrupted the legacy toothpaste industry without taking a single dollar of VC funding. He explains their backdoor strategy to get into 960 Target stores, landing in the beauty minis section and quickly becoming the number one seller in dollars per store. Calvin also breaks down their brilliant TikTok Shop strategy, paying 20 to 40 creators and running aggressive retargeting ads to artificially engineer a viral trend before organic affiliates jumped on board. Plus, he shares why Nano Hydroxyapatite (nHA) is replacing fluoride, why you should never buy programmatic podcast ads, and how they funded their Mexican manufacturer's machinery to scale production.

Key Takeaways:

The iMessage OpEx Hack: NOBS operates with a staggering 3% OpEx by running the entire company through a three-person founder group chat, eliminating corporate meetings and communication bottlenecks.
Engineering TikTok Shop Virality: After failing at short-form video for six months, Calvin manufactured a trend by commissioning 20 to 40 creators simultaneously and hammering retargeting ads to make affiliates think the brand was already exploding.
The Target Backdoor Play: When brokers failed to secure a meeting, the NOBS team passed a message to a Target executive offering free product, eventually landing them discovery-focused space in the beauty minis section of nearly 1,000 stores.

Connect with Calvin:

Follow Calvin on X: https://x.com/CalvinandNOBS
Check out NOBS Routines: https://x.com/nobsroutines

Connect with the hosts:

The GLP-1 Effect: Why The Beauty Industry is Crashing

Saison 1 · Épisode 15

lundi 17 août 2026 • Durée 42:11

Cody Plofker took Jones Road Beauty to $160 million in revenue without a VP of Finance or a VP of Marketing. Now, he’s stepping down as CEO to stop the burnout and build the future of lean, AI-powered e-commerce.

In this episode of What's Working, Cody breaks down the reality of running a 9-figure family business, why he stepped down to focus on high-level strategy, and his unapologetic take on why "AI UGC" is a complete oxymoron. He also pulls back the curtain on his exact AI tech stack (including Claude, Codex, and multiplayer AI tools like HQ) and explains how he is building a brand new sleep supplement company in public with near-zero operating expenses. If you want to know what the next era of DTC looks like, this is the episode.

Key Takeaways:

The Reality of Scaling Too Fast: Cody sped-ran Jones Road Beauty to nine figures but suffered from burnout due to a lack of proper organizational structure and executive support.
Cody is extremely bearish on AI-generated creative, noting that true UGC relies on authenticity, while AI should be reserved for data analysis, web design, and administrative workflows.
The DTC Twitter Bubble: Performance marketing isn't everything. Cody argues that real-world, larger brands invest heavily in brand health and tracking upper-funnel metrics, contrary to the hyper-performance bias of "DTC Twitter".
The 1-Person Brand Era: As part of the new "Operators Build" podcast, Cody is helping launch a sleep supplement brand in public, aiming to use AI to replace entire agency functions for just a few hundred dollars a month in token costs.
Retail Leverage: Jones Road Beauty opted to build its own brick-and-mortar stores rather than rely on Sephora, allowing them to control their own product trends and avoid being dictated by massive retailers.

Connect with Cody:

Follow Cody on X: https://x.com/codyplof
Listen to the Marketing Operators: https://www.youtube.com/@Operators9

Going ALL in on TikTok doubled their Sales (Beauty By Earth CEO interview)

Saison 1 · Épisode 14

lundi 10 août 2026 • Durée 38:20

In Episode 14 of the What's Working Pod, we sit down with Prudence Millsap, co-founder of Beauty by Earth, to unpack the exact strategies she used to build one of the most successful bootstrapped beauty brands on the internet.

Prudence pulls back the curtain on how taking TikTok Shop in-house catapulted them to $700k/month, and how that external traffic miraculously slashed their Amazon ad spend by 34% while increasing top-line revenue. We dive deep into the gritty reality of bootstrapping with just $20,000, why she insists on US manufacturing, and how she maintains a shockingly low 4-7% OpEx using an in-house Texas warehouse and Latin American offshore talent.

Beyond the business, Prudence shares her refreshing philosophy on personal branding, how she balances entrepreneurship with family life, and why she recently sold off a brick-and-mortar business to stay hyper-focused on DTC.

Key Takeaways:

The TikTok Shop "All-In" Strategy: After burning $20k/month on agency retainers with zero growth, Prudence brought TikTok in-house and cracked the algorithm by aggressively seeding 30-40 product units a day.
The Amazon Halo Effect is Real: Generating external demand on TikTok allowed Beauty by Earth to lower their Amazon ad spend by 34.2% year-over-year while actually growing their top-line revenue by 33.3%.
Ruthless Financial Discipline: Prudence built the brand off an initial $20,000 investment. She took zero distributions in year one, lived exclusively off her husband's income, and ran the business purely on credit cards for the first 6-7 years.
US Manufacturing: Manufacturing 100% of their formulas in the US is more expensive upfront, but it is exactly what their consumer wants and protects them from high finished-goods tariffs.
Hyper-Lean Operations: Beauty by Earth operates on a 4-7% OpEx. They achieve this by running their own warehouse in Texas and heavily leveraging offshore talent in Latin America for their growth team.

Connect with Prudence:

Follow Prudence on X:

This 9-Figure Founder Replaced His Whole Creative Team with AI | Nik Sharma

Saison 1 · Épisode 13

mardi 7 juillet 2026 • Durée 32:53

Nik Sharma sold his agency Sharma Brands for a reason most people miss, and now he's building entire DTC brands using only AI, from ads to assets. In this episode of What's Working Podcast, Nik breaks down the exact move that led him to sell Sharma Brands through a reverse RFP process, why he wanted a blank slate going into January, and how he went from running one of the most recognized DTC agencies to becoming Chief Growth Officer at Lunar Solar while quietly launching an AI first brand holdco on the side.

He walks through launching a health and wellness brand using nothing but AI, covering static ads, UGC, copywriting, and design briefs, including what happened when they finally commissioned a real photo shoot. Nik introduces the concept of the creative supply chain, the idea that brands don't fail because of bad products or poor media buying, but because they run out of creative to feed the machine. He explains every format of creative a brand needs, how to build an endless supply behind it, and what most agencies get wrong. The conversation also covers whether services still have a real moat in an AI world, why taste is the only durable advantage left, how he's validating new brands for under $150K before scaling, and what he learned from watching brand incubators raise millions and still fail.

Nik also shares his personal brand strategy, why he's most bullish on Twitter and YouTube, and what he'd do differently building a personal brand from scratch today. If you're running an agency, building a DTC brand, or figuring out where AI fits in your business in 2025, this episode is essential. Nik Sharma is a DTC operator and former founder of Sharma Brands, now Chief Growth Officer at Lunar Solar.

Key Takeaways:

AI is a tool, not a replacement for "taste": While AI is democratizing software and automating lower-level tasks, human taste and strategic direction are becoming the ultimate moats for both brands and agencies.
The "Creative Supply Chain" is the biggest growth bottleneck: Brands trying to scale from $50M to $100M usually don't fail because of a bad product or bad media buying—they fail because they haven't built a system to constantly generate a diverse, never-ending supply of ad creatives.

How Apple made him $100m | Roman Khan

Saison 1 · Épisode 12

mercredi 24 juin 2026 • Durée 46:44

Roman Khan has spent the last decade building, scaling, and acquiring e-commerce brands, taking his portfolio to nine figures in revenue. From nearly going bankrupt to achieving a 3% OpEx and netting eight figures in EBITDA, Roman has mastered the mechanics of highly profitable DTC businesses. Now, he’s shifting his focus from private equity to the highly inefficient public markets.

In Episode 12 of What's Working, Roman breaks down his tactical playbooks for scaling massive e-commerce brands. He explains how to spot a winning product category using Google Trends, why the "Bryan Johnson" strategy is crucial for brand awareness, and how to use his PC1, PC2, and PC3 framework to maximize cash distributions. Plus, discover why he believes TikTok fundamentally changed the influencer game and why he thinks Hong Kong is the ultimate home base for any serious e-commerce entrepreneur.

Key Takeaways:

Spotting the Mega-Trend: A successful brand requires the right category at the right time. Roman explains how to use search volume data and find the "whale" in a market to guarantee your product has massive tailwinds.
Public vs. Private M&A: Roman is shifting his focus to public micro-cap companies, explaining that public markets are often mispriced. You can sometimes buy companies for less than their cash on hand or cut excess bloat to massively multiply your returns.
The TikTok Shift: TikTok completely removed the "S-curve" of follower dependency, bringing a true merit-based culture to influencer marketing and top-of-funnel brand awareness.
The Profit Contribution (PC) Framework: Roman breaks down how he achieves eight figures in EBITDA by meticulously tracking three levels of profit contribution (PC1, PC2, PC3) and driving revenue per employee to over $3 million.
Cash Flow & Float: Why negotiating net-90 payment terms and shrinking production lead times is the ultimate secret to taking actual cash distributions off the table every single month.

Connect with Roman:

Follow Roman on X: https://x.com/RomanEcom

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