Web3 CMO Stories – Détails, épisodes et analyse

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Most leaders don’t lose trust because of a bad post—they lose it in the silent spaces where replies never come, assistants answer for them, and messages drift away from the expertise that made them credible. That’s why this conversation goes straight to the root: aligning who you are with how you show up in public, so visibility becomes leadership, not performance.

We sit down with executive visibility strategist and author Melanie Borden to map the difference between credible and performative visibility, and how to sense when you’re crossing the line by chasing algorithms or trends. Melanie explains why trust is built in comments and DMs, not just in keynotes and thought pieces, and how to avoid the common missteps that erode confidence before you speak. We dig into the fears that hold experienced leaders back—overediting, legal bottlenecks, and groupthink—and we offer a practical reset: speak from lived experience, define guardrails, and let your distinct point of view lead.

AI has reshaped search and discovery, but it can’t manufacture presence. Melanie shows how to use AI as a thought partner without diluting your voice, then shares non-traditional KPIs that capture real influence: dark social signals, silent followers who surface months later, and even negative comments as proof of impact. The ripple effects inside a company are real—when executives lead in public, teams gain permission, recruiting gets easier, and customers see people instead of a logo. We close with a simple mindset tool to quiet imposter syndrome: keep receipts of your wins, revisit them, and move forward with clarity.

If this resonated, follow, share with a colleague who needs it, and leave a quick review—your feedback helps more leaders find the show.

This episode was recorded through a Descript call on January 6, 2026. Read the blog article and show notes here: https://webdrie.net/leading-in-public-without-losing-yourself-with-melanie-borden/

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Discovery is moving from search boxes to AI answers, and that shift rewards creators who ship useful content across platforms that language models trust. We sit down with Gary Vaynerchuk for a sharp, no-fluff talk about how to show up where it counts: YouTube and Shorts to feed Gemini, TikTok and Meta for intent-rich search, LinkedIn for underpriced B2B reach, and newsletters and podcasts that anchor your authority with durable text and audio. The plan for the next 30 days is simple: publish more, in more places, with clearer hooks and stronger stories, so both people and machines can find you.

We dig into the rising need for provenance as deepfakes blur reality. Gary explains why blockchain-backed verification will matter as a ledger of truth, how signed media and ownership records can restore trust, and where builders might connect web and chain to certify origin and intent. We also unpack the future of AI brand characters: why owned IP will outlast hired faces, where it can backfire in the short term, and how transparent, well-crafted avatars become assets instead of shortcuts.

For marketers and founders chasing interest-driven reach, the real skill is cultural fluency: knowing the first three seconds on TikTok, the thumbnail and retention game on YouTube, the long-form cadence and professionalism on LinkedIn, and the conversational spark on X. Gary’s blunt takeaway cuts through the noise: make content a core job, not an afterthought, and stop overthinking creative with personal taste—let audience data guide iteration. If you’re ready to build authority that AI cites and humans trust, hit play, take notes, and then publish your next piece today.

Enjoyed the conversation? Follow the show, share it with a friend who’s building, and leave a quick review so more creators can find us.

This episode was recorded through a Descript call on January 21, 2026. Read the blog article and show notes here: https://webdrie.net/gary-vaynerchuk-on-creating-everywhere-to-stay-visible-in-an-ai-first-world/

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Reputation travels faster than personal branding when the right people vouch for you. That idea sits at the core of our conversation with Evolve Commerce Club founder Carlos Monteiro, who traces a path from helping Danish companies enter Brazil to building an invite-only network of senior leaders across 48 markets. We dig into how perspective, generosity, and consistent follow-through transform one-off intros into compounding trust—and why that matters most for executives navigating career transitions.

We unpack the early stumbles and the breakthrough: focusing on seasoned professionals who once represented a company but now need to represent themselves. Carlos explains how Evolve’s paid club delivers tangible value with curated matchmaking, private expert sessions, and monthly off-the-record circles designed for honest asks, not pitches. As member outcomes grew, companies began commissioning targeted dinners and private workshops, giving the community a clear monetization path without sacrificing signal quality.

We also get practical about tools and tactics. Despite doubts in parts of Europe, WhatsApp won because it’s where people already are, driving daily engagement with minimal friction. Looking ahead, Evolve is investing in an AI agent to summarize profiles, automate thoughtful check-ins, and surface timely connections as careers evolve—augmenting human judgment rather than replacing it. Along the way, members are self-organizing meetups from Lisbon to Dubai, proving the culture is strong enough to scale.

If you’re a senior leader in transition or a connector at heart, you’ll find a playbook for building trust-first networks: vet carefully, reward generosity, meet members where they are, and let results speak louder than branding. Subscribe, share this with a colleague who’s rethinking their network strategy, and leave a review to tell us what part of the conversation you want us to go deeper on next.

This episode was recorded in the official podcast booth at Web Summit (Lisbon) on November 12, 2025. Check the video footage, read the blog article and show notes here: https://webdrie.net/from-reputation-to-results-how-a-global-invite-only-commerce-club-scales-trust/

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Can decentralized communication be the key to unlocking the true potential of Web3?  In our conversation with Harsh Rajat, we explore the evolution and impact of decentralized communication in Web3.

Harsh  is the founder and project lead of Push Protocol, formerly known as EPNS, which emerged from an ETH Global hackathon in 2020. Push Protocol is the most widely adopted Web3 communication platform, having powered over 75 million notifications to over 100,000 users since its launch in January 2021.

Key Takeaways

• The necessity of a communication layer in Web3 and how Push Protocol addresses this gap
• How Push Protocol enables decentralized notifications and messaging, including wallet-to-wallet communication
• The concept of token-gated group messaging and its implementation with Unstoppable Domains
• Harsh's journey from Web2 to Web3 and his entrepreneurial experiences
• The importance of interoperability and how Push Protocol ensures secure, cross-platform communication
• Future developments in Push Protocol, including the upcoming V3 and decentralized node network
• How Push Protocol contributes to the mass adoption of Web3 by enhancing user experience and reducing friction
• The role of Unstoppable Domains in fostering innovative communication solutions in Web3

This episode was recorded through a Podcastle call on May 17, 2024. Read the blog article and show notes here: https://webdrie.net/push-protocol-and-unstoppable-domains-a-new-era-of-messaging-with-harsh-rajat/

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Have you ever wondered what it takes to revolutionize the gaming industry?

Join us as we sit down with Canaan Linder, the trailblazing CEO of Stardust, to uncover the future of Web3 gaming.

From his early days as a software engineer at Bloomberg to leading a $35 million funded powerhouse, Canaan shares how his journey and passion for NFT projects like CryptoKitties laid the foundation for Stardust.  We dissect the innovative Wallet as a Service concept and its seamless integration of blockchain inventories into games, making the experience smoother for users.

Canaan also sheds light on the evolving strategies for user acquisition and the ambitious goals set for Web3 gaming by 2027, aiming to match the quality and enjoyment of traditional gaming.

In this episode, we also explore the transformative power of community in Web3 gaming. Learn how player ownership turns gamers into fervent advocates, driving the success of titles like RuneScape, Axie Infinity, and Shrapnel.

Through engaging anecdotes and examples, we discuss the importance of community platforms like Discord and Twitter in fostering engagement. For aspiring entrepreneurs, Canaan offers invaluable tips on navigating the challenges of the Web3 space, stressing persistence, adaptability, and continuous learning.

Whether you're fascinated by Stardust's journey or looking for entrepreneurial guidance, this conversation is packed with expert insights and inspiration.


This episode was recorded through a Podcastle call on May 14, 2024. Read the blog article and show notes here:  https://webdrie.net/from-cryptokitties-to-stardust-canaan-linders-vision-for-web3-gaming-innovation/

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What if blockchain could not only revolutionize finance but also transform how we communicate online?

Join us for an eye-opening conversation with Ben Rubin, the innovative mind behind Meerkat and Houseparty, as he shifts his focus to creating digital spaces that prioritize human connection and community.

From his early days in architecture school to the development of his latest venture, Towns, Ben shares valuable insights and hard-earned lessons. Learn how his journey from physical to digital architecture has influenced his approach to building platforms designed for interaction and connection.

In this episode, we delve into the intricate ways blockchain technology can enhance trust and accountability in online interactions. Ben explains how introducing cryptographic proofs and ownership stakes can create more reliable and sustainable digital environments.

We also compare the unique features of Towns with platforms like Discord, focusing on the promise of user-owned, transparent, and secure communities. Don't miss out on the excitement around the upcoming launch phases of Towns and the River protocol, and discover how these innovations could reshape the future of online community building.

This episode was recorded through a Podcastle call on May 13, 2024. Read the blog article and show notes here:  https://webdrie.net/from-meerkat-to-towns-ben-rubins-journey/

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Lark Davis is a seasoned crypto investor and founder of Wealth Mastery, a weekly crypto newsletter with over 125,000 subscribers. He covers DeFi, NFTs, altcoins, technical analysis, and more. With over five years in crypto investing, Lark has made millions and also faced losses. His bold crypto price forecasts and educational content have garnered an impressive social media following, including 71 million views on YouTube. Lark has been featured in Cointelegraph and CoinDesk.

In our conversation, we explore how to create engaging and educational crypto content for both beginners and seasoned investors.

 Specifically:

• Balancing content for new and experienced crypto enthusiasts
• The journey from discovering Bitcoin to becoming a full-time crypto content creator
• Challenges and strategies in scaling a crypto newsletter business
• Effective content repurposing across multiple channels
• Insights on technical analysis and market trends in crypto
• The impact of Bitcoin halving and ETFs on market dynamics
• Strategies for exiting positions during market peaks
• Understanding market sentiment and timing for maximum profit

This episode was recorded through a Podcastle call on May 7, 2024. Read the blog article and show notes here: https://webdrie.net/crafting-crypto-content-mastery-lark-davis-journey-and-marketing-insights/

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Heidi Christine is the CMO of Pixels, the largest Web3 game by daily active users with over 5 million total players. Pixels is a social, casual Web3 game powered by the Ronin network, focusing on farming, exploration and creation in an open world. As CMO, Heidi is responsible for community, culture and growth, content creation and release management.

In our conversation, we explore how Pixels has built a vibrant and engaged community through consistent communication and community-driven development.

• The importance of building in public and involving the community in the development process
• Strategies for growing and nurturing a passionate community, such as weekly live streams and AMAs
• Balancing community feedback with the team's vision for the game
• Measuring community sentiment and using it to guide development decisions
• The role of community in driving mass adoption of Web3 gaming
• Heidi's excitement for the future of Pixels and the opportunities for expansion and innovation
  
  This episode was recorded through a Podcastle call on May 23, 2024. Read the blog article and show notes here: https://webdrie.net/building-in-public-pixels-key-to-community-engagement-with-heidi-christine/

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Is cryptocurrency the future of the U.S. economy? Join me, Joeri Bilast, as I take you behind the scenes of Consensus 2024 on this special episode of the Web3 CMO Stories podcast.

From the electric atmosphere of Austin with over 15,000 attendees, to the bold and visionary speech of Maverick presidential candidate Robert F. Kennedy Jr., who openly shared his personal investments in Bitcoin and his revolutionary plans for integrating cryptocurrency into the nation's financial framework. This episode promises an insider's look at an event that brought together the brightest minds and the most influential figures in the digital asset space.

This episode was recorded via Descript on June 3, 2024. Read a short article here:
https://webdrie.net/inside-consensus-2024-crypto-and-the-vision-of-robert-f-kennedy-jr/

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Asaf Nadler is the CEO and co-founder of Addressable, specializing in data-driven user acquisition for Web3. Asaf has 18 years of experience in data analytics and holds a PhD in software engineering focusing on big data analytics, AI, and blockchain.

In our conversation, we explore how Addressable is transforming digital marketing practices for the Web3 space.

• How Addressable associates on-chain data with social data to understand and target Web3 audiences
• Integrations with platforms like Twitter, Reddit, and display ad networks to reach users where they spend time
• The role of AI in identity matching, attribution, and campaign optimization
• Case studies and success stories of effective Web3 marketing campaigns
• Asaf's excitement about the shift of Web3 into the mainstream and the need for better marketing infrastructure
• Recent integrations with mobile analytics partners and automated campaign optimization

⚠️ If you want to try out Addressable yourself, use coupon code WEB3CMO on the payment page, it will give you 10% off.

This episode was recorded through a Podcastle call on April 25, 2024. Read the blog article and show notes here: https://webdrie.net/the-impact-of-blockchain-technology-on-ad-targeting-with-asaf-nadler/

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