We Built This Brand – Détails, épisodes et analyse

What does it really take to turn creator passion into a sustainable business? In this episode of We Built this Brand, Becky Owen breaks down the reality behind the creator economy, from pricing your worth and avoiding burnout to why AI isn’t a strategy (and never should be). We explore how creators can build long-term influence without launching a brand, the danger of “AI-for-AI’s-sake,” and why nostalgia, instinct, and human creativity still matter more than ever. A must-listen for creators, marketers, and brand builders navigating what’s next.

Show Highlights: 

(00:32) Meet Becky Owen: Career Highlights

(02:26) Becky's Journey in Creative Marketing

(06:05) The Birth of 5 2 9

(10:25) Challenges and Insights in the Creator Economy

(28:54) Creators Gaining Equity and Influence

(30:29) The Evolution of Podcasting with Humble Pod

(31:10) Insights from Muse Volume Two Study

(32:13) AI's Impact on Marketing and Creativity

(44:14) Practical Guidance for Using AI Responsibly

Start a podcast with HumblePod!

https://www.humblepod.com/our-services/

Sign up for our newsletter!

https://www.humblepod.com/newsletter-sign-up/

Join Chris as he sits down with Halee Sprinkle, founder of Check Yourself Marketing, to explore the human side of social media. From the very origins of “social media” to the challenges of maintaining mental health in a digital world, Halee shares hard-earned insights on entrepreneurship, authenticity, AI, and community-driven marketing strategies that actually deliver results. Whether you’re a small business owner or a seasoned marketing professional, this conversation will leave you inspired, informed, and ready to show up authentically online.

Show Highlights

(02:09) Haley's Journey: From Army Nurse to Marketing Professional

(03:26) The Birth of Check Yourself Marketing

(03:30) The Aha Moment: Identifying a Market Need

(04:41) Naming the Business: The Story Behind Check Yourself

(08:10) Challenges and Failures in Entrepreneurship

(10:49) Pivoting During the Pandemic

(13:27) Mental Health and Social Media: A Personal Perspective

(15:33) Dealing with Trolls and Negative Feedback

(20:50) Teaching and Content Creation

(27:46) The Role of AI in Marketing

(37:55) The Power of Content Creation

(41:29) Upcoming Events and Classes

(42:49) Final Thoughts and Connections

Links:
https://czechyourselfmarketing.com/

Start a podcast with HumblePod! https://www.humblepod.com/our-services/
Sign up for our newsletter!https://www.humblepod.com/newsletter-sign-up/

In this episode of We Built This Brand, host Chris Hill and co-host Adhrucia Apana sit down with filmmaker and entrepreneur C. Craig Patterson, founder of Everyday Mischief, to explore the intersection of AI, filmmaking, and media innovation. Discover how cutting-edge tools like virtual production stages and clean AI models are transforming the creative process, from concept to screen.

Whether you’re a filmmaker, content creator, or tech enthusiast, this conversation offers insight into building a powerful media brand, using artificial intelligence in film, and staying ahead of the curve in today’s fast-changing entertainment industry.

Show Highlights: 

(00:00) Introduction and Hosts

(00:31) Guest Introduction: Craig Patterson

(00:50) Building a Media Brand

(01:44) Technology and Innovation in Filmmaking

(04:20) AI and Filmmaking: The Asteria Partnership

(09:43) Everyday Mischief: The Brand Story

(12:02) Challenges and Strategies in Media Branding

(15:08) Conclusion and Final Thoughts

About C. Craig Patterson:
C. Craig Patterson is an accomplished screenwriter and filmmaker with formal training from Columbia University, NYU’s Tisch School of the Arts, and the USC School of Cinematic Arts. His work bridges storytelling, innovation, and technology, earning recognition from prestigious institutions including The Black List, Tribeca Film Festival, and the Austin Film Festival.

Craig has collaborated with organizations such as Black Lives Matter (BLM) and Carnegie Hall, bringing powerful, socially conscious narratives to life. Known for his bold creative vision and technical mastery, he continues to push the boundaries of modern filmmaking and media innovation.

In this episode of We Built This Brand, Chris Hill and co-host Adhrucia Apana sit down in Los Angeles with realtor, author, and speaker Troy Palmquist.

Troy shares his 23-year journey in real estate, from accidentally landing his first job at 20 to building multiple brokerages and helping shape the future of real estate tech. After a life-changing cancer diagnosis, Troy found new purpose in helping others grow their businesses with authenticity and intention.

Show Highlights: 
(00:00) Introduction and Welcome

(01:08) Troy Palmquist's Journey into Real Estate

(02:58) Overcoming Challenges and Shifting Focus

(05:10) The Role of Technology in Real Estate

(09:28) Advice for Real Estate Agents

(17:29) Marketing Strategies and Authenticity

(20:11) Final Thoughts and Brand Admiration

About Troy:
As an executive-level growth expert specializing in residential real estate, Troy Palmquist brings creativity, agility, and strategic insight to drive successful outcomes for clients and colleagues. With a track record of representing thousands of home sales, Troy has held leadership roles as Director of Growth for eXp Realty in California, Vice President of Growth and Product Marketing for eXp Realty, and founder of two independent real estate brokerages. A contributing author for RealTrends, HousingWire, and Inman News, Troy shares his expertise on growth strategies, technology, and market insights. With over 2 decades of experience in the real estate industry across the western U.S., he has developed a unique and highly effective approach to working with buyers, sellers, and agents, helping them achieve growth and success in an ever-evolving market.

Join Chris as he sits down with James, Executive Creative Director at Arnold, to explore the art of building unforgettable brands. Inspired at 14 by a single Nike ad, James went on to shape work at legendary agencies like DDB, Fallon, and Goodby Silverstein. In this episode, he shares the philosophy behind Arnold’s bold “Brilliantly Boring” campaign for PNC Bank, why the riskiest move a brand can make is being forgettable, and the lessons he’s learned from leading and mentoring creative teams across some of the industry’s most iconic accounts.

Show Highlights:

(1:38) James' Creative Journey 

(3:45) The Power of a Commercial 

(6:17) Finding Truth in Creativity 

(7:50) The Role of Jealousy in Inspiration

(12:05) Building a Competitive Creative Team

(16:34) Progressive's Cultural Impact 

(26:19) Brilliantly Boring: PNC's Brand Transformation 

(43:45) AI as a Creative Tool 

On this episode we sit down with Greg Logan, an award-winning creative director turned reality TV creator, to explore why so many brands talk about “storytelling” but rarely know how to do it. From his early days at Leo Burnett to founding Narrativity, Greg reveals how he fuses Hollywood’s proven storytelling formulas with brand strategy to transform businesses into loved brands. Packed with insider anecdotes, practical frameworks, and eye-opening case studies, this episode will change how you think about branding and the stories you tell.

Show Highlights:
(2:27) Greg's Journey from Acting to Advertising
(4:19) From Reality TV to Brand Storytelling
(7:52) The How of Brand Storytelling: Narrativity
(13:25) Putting the Audience at the Heart of the Story
(17:29) The Power of Tension and the Customer's Story
(19:06) The Quest Formula: Turning Businesses into Loved Brands
(21:33) Case Study: Ultimate Finance's Brand Transformation
(23:29) Case Study: 1907 Water and the Love Story Formula
(27:17) The Power of Ending with a Question
(32:09) Mixing Genres for Fresh Storytelling

Links:
blockbusterbrands.com
narrativity.com

storytellingquiz.com

Start a podcast with HumblePod! https://www.humblepod.com/our-services/
Sign up for our newsletter!https://www.humblepod.com/newsletter-sign-up/

In this episode of We Built This Brand, Joshua Kopac shares his unique journey, starting with being expelled from high school at 13 for hacking and building a million-dollar business by 16. After a life-changing car accident, he shifted his mindset and approach. Now the founder of Be Kept Up, a digital marketing agency focused on affiliate marketing, Joshua talks about the power of adaptability, building systems, and how AI is transforming business. His story is one of resilience, gratitude, and preparing for the future.

Highlights: 

(00:00) Introduction and Guest Welcome
(00:45) Joshua's Early Entrepreneurial Journey
(03:40) High School Challenges and Early Success
(05:04) First Major Business Success
(10:15) Founding Be Kept Up
(12:36) The Philosophy Behind Be Kept Up
(15:03) Navigating Life's Challenges
(22:03) Moment of Validation in Business
(23:14) The Importance of Gratitude in Sales
(29:50) The Impact of AI on Various Industries
(38:59) Admiring Tesla's Entrepreneurial Journey
(41:13) Conclusion and Contact Information

Links:
LinkedIn: Joshua Kopac: https://www.linkedin.com/in/joshuakopac/
Website: bekeptup.com

While many strategists study business, Patrick Collins studied people, and it made all the difference. He turned his unconventional background in gender studies and his experience growing up in a large family into a superpower for understanding what makes people tick, and what makes brands stick. In this episode, Chris explores Patrick's journey from academic outsider to agency partner at Someoddiplot, proving that the best strategists don't follow rulebooks. Chris and Patrick discuss real brand wins: discovering customer love letters that turned Darn Tough socks into an emotional powerhouse, bridging generational gaps at Lollapalooza with DIY zine culture, and why the most successful rebrands often reflect evolution, not revolution. Patrick reveals the secret sauce behind authentic brand strategy: getting close enough to touch the product, hearing the stories, and building trust from founders and CEOs, down to the design team.

Show Highlights
(01:01) Patrick's unconventional path from women's studies to brand strategy

(03:00) The "Kimmy Gibbler" approach to getting hired 

(14:14) What Someoddpilot is and their unique Chicago roots

(18:33) The Darn Tough sock campaign and connecting a product warranty to emotional customer stories

(30:36) Rebranding Lollapalooza using zine culture to bridge generations

(37:55) The contrast between Lollapalooza's revolution and Kimberly-Clark's evolution

(48:00) The trend of "quiet luxury meets chaos" in modern branding

(52:59) Why SSENSE is one of Patrick's favorite brands right now

About Patrick Collins
Patrick Collins is a partner and the Director of Strategy at Chicago-based creative agency Someoddpilot. Patrick leads the agency’s strategy and writing disciplines to build purpose-driven consumer brands and compelling campaigns that people actually enjoy, for brands such as Kimberly-Clark, FootJoy, SKYY Vodka, Kettle & Fire, The Chicago Fire (MLS), Lollapalooza and more. Informed by his graduate studies in gender studies, Patrick is an instinctual storyteller who has designed a branding practice deeply rooted in cultural and societal contexts.

Links:
SomeOddPilot: https://someoddpilot.com/

SomeOddPilot on Instagram: https://www.instagram.com/someoddpilot

Patrick Collins on LinkedIn: https://www.linkedin.com/in/patrick-collins-0b04204b/

Start a podcast with HumblePod! https://www.humblepod.com/our-services/
Sign up for our newsletter! https://www.humblepod.com/newsletter-sign-up/

What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising history.

In this episode, Chris sits down with Arnie DiGeorge, Executive Vice President and “New Agency Animal” at R&R Partners, the agency behind Las Vegas’s legendary “What Happens Here, Stays Here” campaign. For 29 years, Arnie has helped transform Vegas from a tourist stop into a global cultural brand rooted in fantasy, freedom, and emotional truth.

Chris and Arnie explore the significance of emotional marketing, how to tap into universal desires, and the power of giving people permission to be someone else, if only for a weekend. From controversial billboards and internal politics to crisis messaging during Vegas’s darkest hours, Arnie shares what it really takes to build a brand that endures.

Show Highlights
(00:51) Arnie's unlikely entry into advertising 

(03:20) 29 years at R&R + the agency's mysterious name

(06:07) The origin of “What Happens Here, Stays Here”

(09:21) Why emotional truth is essential to brand storytelling

(12:17) Pitching bold ideas and winning over Vegas stakeholders

(15:24) Selling a fantasy, not just a location

(18:57) Vegas as a sports capital: Knights, Raiders, F1, and beyond

(26:20) Branding through crisis

(29:12) What's next for Vegas 

(31:41) Arnie's favorite brand: Nathan Fielder 

(35:29) Where to connect with Arnie + final thoughts

About Arnie DiGeorge
Arnie DiGeorge is Executive Vice President and "New Agency Animal" at R&R Partners, where he's spent 29 years as a creative mastermind behind some of advertising's most memorable campaigns. A self-described "throwback and futurist," Arnie was a key creative force behind the legendary Las Vegas "What Happens Here, Stays Here" campaign, writing many of the award-winning executions while staying true to the essence of "adult freedom." While two R&R writers actually created the iconic slogan (and still won't reveal which one came up with it), Arnie helped shape the campaign's creative direction and emotional impact. With an innate ability to find what he calls "the thing," Arnie has created campaigns for athletes like Andre Agassi and entertainers like Carrie Underwood. Beyond his creative genius, he's a collector of shoes, wine, books, and memorabilia, with an expert knowledge of history and pop culture that fuels his cutting-edge creative approach.

Links: 

R&R Partners: https://www.rrpartners.com/

Las Vegas Convention and Visitors Authority: https://www.lvcva.com/

Visit Las Vegas: https://www.visitlasvegas.com/

Connect with Arnie DiGeorge on LinkedIn: https://www.linkedin.com/in/arnie-digeorge-02541a3/

The Rehearsal (Nathan Fielder): Available on HBO Max

Start a podcast with HumblePod! https://www.humblepod.com/our-services/
Sign up for our newsletter!https://www.humblepod.com/newsletter-sign-up/

• (00:00) - Intro
• (00:51) - Arnie's unlikely entry into advertising
• (03:20) - 29 years at R&R + the agency's mysterious name
• (06:07) - The origin of “What Happens Here, Stays Here”
• (09:21) - Why emotional truth is essential to brand storytelling
• (12:17) - Pitching bold ideas and winning over Vegas stakeholders
• (15:24) - Selling a fantasy, not just a location
• (19:35) - Vegas as a sports capital: Knights, Raiders, F1, and beyond
• (26:58) - Branding through crisis
• (29:50) - What's next for Vegas
• (32:19) - Arnie's favorite brand: Nathan Fielder
• (36:07) - Where to connect with Arnie + final thoughts

Are you ready to join The Rebellion? On this episode, Chris talks to Dale Dupree. You may know him as The Copier Warrior, but today, he’s the Founder and leader of The Sales Rebellion. To say that Dale thinks outside of the box would be an understatement. Once the lead singer of his own band, Dale brings the Metalcore mentality to his sales. Chris and Dale break down his disruptive approach to transforming the sales landscape. He also gives us a peek behind the curtain on evolution and the core principles of The Sales Rebellion. Chris and Dale also highlight the importance of finding joy (and why it’s totally different from happiness). Do you want to shake up the sales Empire in its Totality? Listen to this episode now to join The Rebellion.

Show Highlights

• (0:00) Intro
• (1:32) Dale's background (the Reader's Digest version) 
• (8:19) The Origins of The Copier Warrior and The Sales Rebellion
• (17:43) What's behind the "Rebellion" name?
• (28:44) How Dale and The Sales Rebellion approach helping people
• (34:59) Launch your podcast with HumblePod!
• (35:40) Standing out with the crumpled letter approach
• (41:36) Consulting work at The Sales Rebellion
• (47:53) The importance of finding joy in sales
• (54:18) What is Totality?
• (1:02:23) Why Faith is important to Dale
• (1:06:29) What brand does Dale admire right now?
• (1:11:43) Where you find more from Dale and The Sales Rebellion

About Dale Dupree

Dale Dupree a.k.a. The Copier Warrior a.k.a. The Leader of the Sales Rebellion is an accomplished sales professional and entrepreneur. After rising to the top of the Business Technology sector and being recognized as a top-performing individual contributor by major manufactures, Dale Dupree started the Sales Rebellion and brings his outreach methods to Sales Rebels everywhere. Dale has a servant's heart, a visionary outlook, and shows up every day ready to #ChangeTheGame.

Links

• The Sales Rebellion: https://www.thesalesrebellion.com/
• The Sales Rebellion on LinkedIn: https://www.linkedin.com/company/salesrebellion/
• Dale Dupree on LinkedIn: https://www.linkedin.com/in/copierwarrior/
• Dale’s Tiky Toky: https://www.tiktok.com/@dalerebelleader
• Dale’s Instagram: https://www.instagram.com/dalerebelleader/
• Dale’s Threads: https://www.threads.com/@dalerebelleader
• Dale’s Twitter: https://x.com/dalerebelleader
• Sign up for Totality 2025: https://www.thesalesrebellion.com/totality/
• The Sales Rebellion Arcade tutorial courses: https://www.thesalesrebellion.com/arcade/
• Listen to Imperial: https://www.plutorecords.com/artist/imperial/

Start a podcast with HumblePod!
https://www.humblepod.com/our-services/

Sign up for our newsletter!
https://www.humblepod.com/newsletter-sign-up/