VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media – Détails, épisodes et analyse

What happens when journalism, content creation, and entrepreneurship collide?

In this episode of Video Mojo, host Jon Leland sits down with Alexa Phillips, whose viral TikTok about entrepreneurial journalism has sparked nearly a million views and a huge wave of conversation about the future of media.

Alexa breaks down how creators are becoming trusted voices in their industries — blurring the lines between journalist, influencer, and entrepreneur. Together, we explore:

🎙️ How “entrepreneurial journalism” is changing the game for both journalists and creators

📈 What creators can learn from journalistic practices like fact-checking, storytelling, and trust-building

💡 What journalists can learn from the creator economy’s authenticity and personal branding

🤖 How AI is accelerating the shift toward knowledge-based media

🔥 Why this new era of independent media might be the most exciting — and empowering — yet

Chapters

00:00 Introduction to Entrepreneurial Journalism

02:14 The Viral Experience and Its Impact

05:13 Trust in Media and the Rise of Creators

08:05 Learning from Each Other: Journalists and Creators

10:58 The Role of AI in Journalism

13:44 Owned vs. Rented Media

16:47 Building a Personal Brand

19:19 The Future of Content Creation

22:24 The Importance of Authenticity

25:13 Engagement and Community Building

27:54 Conclusion and Future Perspectives

🔗 Connect with Alexa:

Tiktok: https://www.tiktok.com/@alexacphillips

Newsletter: https://creativesanonymous.beehiiv.com/

Website: https://www.brighteyescreative.co/

LinkedIn: https://www.linkedin.com/in/alexa-c-phillips/

Instagram: https://www.instagram.com/brighteyescreative/

🔗 Connect with Jon, subscribe to AI Creativity Chronicles, or get free downloads: https://stan.store/joncombridges

Affiliates:

🔗 Free Kit Email Marketing Account: https://www.combridges.com/email

🔗 The Best Way to Record High-Quality Video Interviews: https://www.combridges.com/record

🔗 Video Editing with AI & Avatars: https://www.combridges.com/edit

🔗 "Loom on Steriods": https://www.combridges.com/video

🔗 Recommended Platform for Community Building: https://www.combridges.com/community

Hear Rick McCauley's insights on **technology transformation** in conversation with Jon Leland on Video Mojo. He discusses the **future of ai** and using **artificial intelligence** for good. Discover how **ai in business** can be a force for **tech for good**. 🎬✨🔗 Connect with Rick here: https://bit.ly/m/RickMcCawley 🔗 Connect with Jon, subscribe to his AI Creativity Chronicles emails or get free downloads:https://stan.store/joncombridges

In the face of all of AI's dangers, my guest Frank Prendergast and I discuss the opportunities to use AI for creative fun and as a marketing enhancer. But we don't put our heads in the sand either. We confront AI's limitations, including the fact that AI cannot replace the human component of creativity, nor can it build authentic trust with an audience. Most importantly, we agree that getting to know AI—yes, through playful experimentation—is a crucial skill to develop in today's rapidly changing world. 🗝️ KEY POINTS DISCUSSED: 00:00 Having fun is crucial in content marketing. 04:54 Be cautious of AI's potential dangers and stay aware that it cannot replace the human component of the creative process. 08:19 Surf the AI marketing tsunami, support regulation initiatives, and have fun while preparing for a future where human involvement may not be necessary in certain domains. 10:35 Learn how Frank used AI tools to create a retro 80s music video, including turning still images into animated avatars synced with the song's lyrics. 14:41 AI has the potential to democratize creativity and empower people in the developing world. 17:59 The impact of AI on creative ownership is uncertain. 21:35 Content creators must infuse their own humanity into their work. 24:52 AI in marketing is becoming increasingly important, allowing for more time to focus on enjoyable aspects and creating a better experience for the audience. 🔗 LINKS MENTIONED: Frank Predergast - https://frankandmarci.com Frank's MidJourney/BeatBot/D-ID music video - https://youtu.be/Vl_WvV92zOU?si=hgSQy... Two A.I. books mentioned: Superintelligence by Nick Bostrom - https://a.co/d/7Bx74CB Scary Smart by Mo Gawdat - https://a.co/d/6jDL6JR MidJourney, image generation AI - https://www.midjourney.com/ BeatBot, instant song generation AI - https://beatbot.fm/ D-ID, photo-to-video AI - https://www.d-id.com/ Elyse Myers on TikTok - https://www.tiktok.com/@elysemyers 🧰 TOOLS I USE & RECOMMEND (affiliate links): Riverside for remote recording - https://combridges.com/record Descript for transcript-based video editing - https://combridges.com/edit ConvertKit for email marketing - https://combridges.com/email

In this Video Mojo exclusive, we delve into the fascinating world of how AI can be used for creative experimentation. I talk with Nicolas Neubert, who I met on X / Twitter as part of #aicommunity.

In this conversation, he illuminates his breakthrough project, "Genesis," a concept movie trailer, and how he used the power of two AI apps, MidJourney and RunwayML to bring his cinematic vision to life. He also shares his music source and the free video editing software he chose to use despite his expertise with more advanced software.

To his own amazement, this project has gone viral and was featured on CNN and in Forbes.

Nicolas, a product designer at Volkswagen by day, has always been drawn to the realms of art and creativity. In this inspiring endeavor, he takes us on a creative adventure through how he created the "Genesis" concept movie trailer leveraging these two leading-edge AI tools, MidJourney and RunwayML.

Discover how Nicholas seamlessly blends his expertise in design with his passion for visual storytelling.

Uncover the secrets behind his creative process as he shares insights into how AI can be harnessed for artistic expression.#CreativeExperiment #ArtMeetsTechnology

LINKS: @iamneubert on X

YouTube of the "Genesis" faux movie trailer

Nicolas' tweet on The Making of "Genesis" faux movie trailer using MidJourney and RunwayML

Forbes article about this project

CNN story on RunwayML

MidJourney

RunwayML

PixaBay Music

CapCut Video Editor

(or mobile app)

TIMESTAMPS: The key idea of the video is that AI-powered video apps like MidJourney and RunwayML provide a creative and efficient way for individuals and companies to generate viral videos, while also emphasizing the importance of human judgment and experimentation in the creative process.

00:00 🎥 A product designer at Volkswagen used MidJourney and RunwayML to create an AI-generated movie trailer, showcasing the power of AI video generative technology.

07:45 🎥 The speaker used AI to create a viral video by mapping images and beats to a track, embracing the randomness of AI in the creative process.

12:22 🎥 AI-powered video apps bring both creativity and challenges, allowing creative individuals to generate art and stories while emphasizing the importance of human judgment and incorporating happy accidents into the creative process.

17:27 📹 The positive and supportive mid-journey community on Twitter inspired people to try out video apps like MidJourney and RunwayML, leading to increased video sharing and benefiting everyone involved.

21:43 🎥 Cap Cut, a free video editing software, was used to create a trailer using MidJourney, RunwayML, and a music program, simplifying the film production process.

25:38 🎥 The speaker used AI-powered video apps to create a viral video by generating images, crafting a story, and adding key shots, while emphasizing the importance of experimentation and original content.

33:33 🎥 The speaker discusses the idea of creating a viral video using AI-powered video apps, emphasizing the importance of sticking to the original idea, embracing randomness, and including both portrait and action shots.

37:50 🎥 AI-powered video apps like MidJourney and RunwayML save time and money by allowing companies to quickly create proof of concept videos, test audience engagement, and explore creative ideas in animation and filmmaking, providing an opportunity for everyone to embrace their creativity and gain an edge in their industry.

Powerful business advice on how to use ChatGPT & AI to grow your business and improve your marketing from marketing strategist and author, David Boyle, in conversation with media pioneer and Video Mojo host, Jon Leland. David is Director at Audience Strategies, an agency that helps brands use a deep understanding of their audiences to drive growth, and he is also co-author of the PROMPT books, which are practical guides to business growth using ChatGPT. In this interview: - David emphasizes that AI, specifically AI like ChatGPT, is a powerful tool that can amplify one's existing abilities, especially in creative domains like writing, image creation, and potentially music and video in the future. - He strongly advises against blindly accepting AI's output as final. Instead, AI's output should be seen as a first draft or a recommendation that needs to be fact-checked, enhanced, and owned by the user. - David perceives AI as a useful thought partner and idea generator. This is particularly true in understanding audience needs, wants, and brainstorming innovative ways to meet those needs. - David suggests that the usefulness of AI isn't strictly confined to specific industries. The fundamentals of understanding underlying audience needs and using AI to innovate based on those needs can be applied across industries. - He recommends starting with ChatGPT as it's ready for mass adoption and is being constantly improved. Once the basics are mastered, he suggests exploring other models like Claude from Anthropic and other tools like Magai for more advanced/specific needs. - He acknowledges the ethical dilemmas associated with using AI, such as bad actors misusing AI, people making misguided decisions based on AI recommendations, and potential future risks when AI can control real-world systems. He also mentions the moral dilemma of AI models benefiting from copyrighted material without attributing value to the original creators. - David recommends using the text-based API of AI models as a starting point for understanding the capabilities and limitations of AI. From there, one can expand to other domains like images, videos, and music. - He advises individuals to start engaging with AI by speaking into the ChatGPT app and asking it to organize and make recommendations based on their thoughts. He describes this as a simple way to get started with AI. - David believes that AI is transformative to work and that those who choose not to use AI risk getting left behind. He emphasizes that AI users are likely to be more effective in their work and happier overall. - Lastly, David is passionate about helping people use AI more effectively. He offers assistance to anyone struggling with AI and is even willing to provide his books for free to those who cannot afford them. Links mentioned: MIT study on AI Website that combines ChatGPT & Claude Mo Gawdat on Prof G pod (July 13th, 2023 episode) David's links: https://prompt.mba https://audiencestrategies.com https://twitter.com/beglen Time stamps for key content: 2:50 The Dangers of AI 4:25 Importance of editing & fact-checking AI output 6:15 What's different about marketing strategy now? 8:08 How to use AI as a thought partner re audience research, sample prompt 12:46 Number 1 prompt to get started with using ChatGPT as a business coach 14:40 The pros and cons of ChatGPT, Claude, & other models and AI apps, including Magai.co 17:20 Dangers of AI: bad actors, misinformation, and an important warning 21:20 How AI amplifies creative abilities 22:30 Ethical dilemma of copyright issues 25:08 Job market, job losses, and the advantages offered 🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps! ✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff.

In this video, my Video Mojo guest is Kevon Cheung, a successful entrepreneur, community builder, and author of "Find Joy in Chaos: How to Build Your Twitter Presence so Connections and Opportunities Come Find You." Our conversation revolves around the importance of building in public, transparency, and community. Kevon shares his journey as a creator and his previous experience running a SaaS company, which despite being funded, did not achieve the growth he desired. This led him to walk away from the company around the same time, he was about to become a father. He realized he wanted to make a dramatic pivot and recognized the importance of building a personal brand and a reputation that could compound over time. This led Kevon to investigate and develop his thoughtful approach to building a personal brand and writing online. He offers valuable lessons learned from these entrepreneurial experiences. At the core of his endeavors over the last two and a half years is the concept of "building in public" where he emphasizes that the number of followers or the size of an email list does not fully define success. Instead, he believes that the value one provides and the authenticity one maintains are more critical. Throughout the video, we both highlight the importance of patience, authenticity, and providing value in social media marketing. We discuss how these elements can lead to building a thriving and authentic community. This entire conversation underscores the importance of being value-driven in today's digital landscape.

Kevon's links:

PublicLab.co

Find Joy in Chaos (book)

Twitter Here are some key points made in the video with their timestamps: 00:00 - Introduction and Kevon's background, his journey as a creator, and his approach to building his personal brand. 05:00 - Discussion on the concept of "building in public" and the importance of providing value and maintaining authenticity. 10:00 - Kevon shares his financial journey as a creator, his monthly revenue, and the importance of patience. 15:00 - The role of Twitter, Kevon and I share our thoughts on other platforms like Threads, and the importance of scheduling tweets to deliver better value. 20:00 - The value of community building on Twitter and the distinction between customers and partners. 25:00 - Kevon talks about email courses, how they help in community building, and his approach to offering value without directly selling anything. 🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps! ✅ Subscribe to my email blasts & get other free stuff ➡️ Apps that I personally use & recommend (affiliate links): 📧 ConvertKit for email marketing 🎥 Descript for video editing ⏺ Riverside for virtual video interview recording

In this episode of Video Mojo, I talk to Ethan Beute, Chief Evangelist for the video messaging app, BombBomb, and author of the Wall Street Journal bestseller "Human-Centered Communication." Ethan shares his insights on how authenticity and human connection transform video marketing in the digital age. Ethan sheds light on the power of video in adding "intent data" that's missing in traditional digital channels - things like facial expressions, tone, and body language - to bridge communication gaps and build trust. Discussing the challenges and fears associated with video communication, we also explore the concept of vulnerability as an unexpected catalyst for company growth. Ethan emphasizes that authenticity trumps entertainment, especially when using video. This conversation also touches on the possible future of AI-generated messages, and we wrap up with a nod to the effectiveness of video in enhancing social reciprocity, and Ethan's insights into why this leads to stronger conversion rates. Watch to gain valuable tips on using AI and video communication for improving your content marketing by building more engaged human connections. To me, that's the meaning of authentic video marketing success. Time stamps: 2:07 - Clearer communication, human connection, and higher conversion rates. 5:07 -Why transcripts lack warmth and important non-verbal cues. 10:21 - Short social video clips can provide valuable moments for additional learning & full-length video podcast episodes on YouTube are competitive with Spotify and Apple podcasts. 13:29 - AI faking personal connections raises concerns. 16:23 - Using AI for video editing. Researching AI apps for clip extraction. Enhancing with Descript editing app. 18:36 - Practicing video messaging helps overcome fear. 22:18 - Digital marketing requires video for better communication. 📕 Access Ethan's book for free. 🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps! ✅ Subscribe to my email blasts & get other free stuff. ➡️ Apps that I use & personally recommend (affiliate links): 📧 ConvertKit for email marketing. 🎥 Descript for video editing. ⏺ Riverside for virtual video interview recording.

To get more info about George Kao's new program, "Revolutionize Your Creativity: Using A.I. Tools To Grow Your Authentic Business" click here. (affiliate link) On this episode of Video Mojo, host Jon Leland discusses the creative use of AI technologies like ChatGPT with guest, authentic business coach, George Kao. They discuss why using AI as a brainstorming or creativity partner is not plagiarism. They mention Mid Journey 5.2, a new AI-generated art release, and the legal disputes and challenges surrounding it. They also describe how AI can make it easier for people to express their humanity through creative endeavors like art and how it will become ubiquitous. George and Jon also share their own personal experiences using AI to enhance their creativity and emphasize the importance of embracing AI and learning how to use it effectively as the "career opportunity of our lifetime."

Apps mentioned:

ChatGPT

https://heypi.com

https://rosebud.app

George's AI Course (affiliate link)

Key points with timestamps:

1:44 - Creativity is amplified by AI. Call it "Amplified Intelligence." 4:33 - Dialog with AI-generated voices using https://heypi.com

7:07 - AI enhances creativity as a brainstorming tool. 11:04 - ChatGPT for first drafts and business plans. 14:49 - How can AI can amplify creativity, understanding, and efficiency? 20:07 - AI is version 2.0 version of the Internet. 22:17 - AI art is becoming super realistic. 25:44 - Both humans and AI create art based on a "predictive model."

Getting a handle on the "AI Tsunami" can be overwhelming. Have you even tried? Have you ever considered how a tool like ChatGPT might be helpful in a highly personal realm like self-care? On this episode of Video Mojo, Jon Leland and Suzanne Falter discuss how AI, specifically ChatGPT from OpenAI, can be a fun and exciting tool for self-care. They explore its various uses, from stress reduction to fitness training, while also acknowledging its limitations and calling for government regulation. Jon Leland shares his personal experiences with using ChatGPT as an online coach for exercise programs, providing motivation and inspiration. Overall, the podcast offers a fascinating look into the world of ChatGPT and how it can be a valuable asset in our daily lives. This is a joint episode of Video Mojo and Suzanne Falter's Self-Care for Extremely Busy Women podcasts. Together, Suzanne and Jon collaborate to provide a fresh perspective on how AI, specifically ChatGPT, can be used for self-empowerment. 1:20 - AI's Collaborative Co-pilot Era. 5:55 - How to use ChatGPT for advice. 10:36 - Can you use AI for therapy? 15:29 - ChatGPT skills you need to practice 18:38 - InsightTimer over ChatGPT for guided meditations 21:05 - AI regulation & being playful with ChatGPT. 24:53 - Video Mojo Anna Przy recommendation. Try ChatGPT here: https://chat.openai.com

At 62 years of age, Helen Polise is a force of nature. She models how playing and having fun on TikTok can be a life changer and, for her, a career changer. In this Video Mojo interview, she shares valuable insights and tips about how to grow your video presence on TikTok and beyond. She also talks about how she used TikTok while going blind and then how she survived and thrived despite a serious cancer diagnosis. Follow Helen on TikTok here. Subscribe to her weekly Creative Forecast email here. Watch or listen to more Video Mojo vodcasts here (or on YouTube or wherever you get your podcasts). Subscribe to Jon Leland's email blasts here. Inquire about Jon Leland's video marketing consulting and other creative services here.