Tropical Social Podcast | Social Media Management & Strategy – Détails, épisodes et analyse

Today, we’re doing something a little different with Flashback Tuesday. 

I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I’m dealing with jet lag and a virus, so instead of a new episode, I’m revisiting one of our most popular ones: 'What to Charge for Social Media Management in 2024.'

In this episode, I dive into how to set your rates and determine what to charge for the invaluable service you offer, helping you ensure you get the compensation you deserve.

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Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being a part of The Tropical Social Community!

XO,

Shan

Are you struggling to fill your client roster despite all the hard work you’re putting in? In this episode, we’re uncovering the five key reasons you’re not attracting the social media management clients you want—and, more importantly, how to fix them.

From building confidence and refining your messaging to leveraging your online presence and being proactive in your approach, we’re covering all the bases to help you start landing those dream clients ASAP.

Other Links & Resources:

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. 

Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. 

Thanks for being a part of The Tropical Social Community!

XO,

Shan

Today’s guest, Jade McNeil, is a social media strategist who helps businesses create compelling Instagram content that attracts leads and clients, even with a smaller audience. Jade shares her journey from managing social media as a side hustle alongside a full-time job to scaling it into a thriving business. She discusses her early client attraction strategies, evolving her pricing from $200 to $2000 and beyond, and the challenges of balancing her full-time job while growing her business.

Whether you're looking to start a side hustle or navigating your full-time job while starting a social media management business, this episode is for you.

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Connect With Jade: 

Instagram

IG Checklist 

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Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. 

Other Links & Resources:

• Grab my SMM Notion Template - use code PODCAST for $10 OFF
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 
• Save 20% off your first month or year of Dubsado

If you enjoyed today's episode, could you please take a moment to rate and review this podcast or follow? It is truly the number one way to support the show, and I'd so appreciate it!

Thanks for being a part of The Tropical Social Community!

XO,

Shan

Yup, I know the feeling. 

The truth is, pointing and dancing isn't everyone’s cup of tea... which is why, in this episode I breakdown 10 alternative reel ideas that you can do as a social media manager (that don't involve pointing or dancing) that will help you grow your instagram visibility, get in front of your ideal clients, & build a connection with them. 

I dive into the basics behind using reels, why they are important, & how you can build an Instagram reel strategy that is intentional. 

You'll walk away from this episode with a TON of reel ideas that you can implement into your own business, brainstorm off of, & start creating from today. 

Enjoy the episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! 
2. Subscribe for new episodes every Tuesday. 
3. Leave a review on Apple Podcasts.

Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 

Today's episode of The Tropical Social Podcast is a bit different than my usual episodes. I got the idea for this episode after coming across a wedding creative's Instagram story where she announced her boyfriend had cheated on her. It brought back a lot of emotions and it made me reflect on my own heartbreak experience & how it led me to where I am today.    

In this episode, you'll discover...

• The worst & best Christmas gift that I received in 2019.
• Lessons I learned from being cheated on.
• How I have applied these lessons into my business & ultimately became a better business woman. 
• How you can take an awful experience & turn it into something that changes your life for the better. 

Enjoy the episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! 
2. Subscribe for new episodes every Tuesday. 
3. Leave a review on Apple Podcasts.

Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 

Now, if the thought of showing up on camera or creating videos consistently on Instagram scares the heck out of you, don’t worry because in this episode I'm going to share some actionable tips to help you build your confidence so that you can fully embrace showing up on video.

Enjoy the episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! 
2. Subscribe for new episodes every Tuesday. 
3. Leave a review on Apple Podcasts.

Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 

If you are someone who is ready to jump on the instagram train or even revive an Instagram account that doesn’t seem to be growing, then this is the episode for you!

I breakdown my own tips and strategies that I would do if I were to grow my instagram account completely from scratch all over again. So, if you’re ready to kickstart your instagram growth and take your following from 0 to actually having a thriving community, then press play on today's episode. 

Enjoy the episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! 
2. Subscribe for new episodes every Tuesday. 
3. Leave a review on Apple Podcasts.

Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 

In this episode, I interview Kelci Douglas. She's the founder of Sherose, a marketing agency that helps female entrepreneurs build the life and business of their dreams with a strategy backed foundation and intentional marketing methods.

Kelci shares with us:

• Her story & what inspired her to start Sherose. 
• Who she primarily works with for her marketing agency. 
• Methods for finding + building true connections online. 
• Creating content that aligns with client brands. 
• How to create engaging video content on Instagram. 
• Her advice for someone wanting to go from freelance social media manager to agency owner.
• Her upcoming mastermind retreat & how you can be a part of it!

Connect with Kelci: 

• Instagram
• Website
• Apply for the Sherose Retreat!
• Podcast: The Sherose Show

Other Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 

Enjoy today's episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag @wearesherose and @shannonsegall and we will repost you! 
2. Subscribe for new episodes every Tuesday. 
3. Leave a review on Apple Podcasts.

Well, the secret is out its content batching. Instead of spending hours per week trying to find the perfect photo, come up with a witty caption on the fly, or frantically record a reel at the last possible second - you can instead plan out + batch your Instagram content in advance.

Batch creating your content in advance is going to save you heaps of time, help you stay consistent on the platform, & also be way more productive. So girl, if you're ready to learn how I plan, batch, and create all my instagram content, then keep on listening. 

Enjoy today's episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! 
2. Subscribe for new episodes every Tuesday. 
3. Leave a review on Apple Podcasts.

Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription 

In this episode, I go over the tools I use for my own business from branding tools, to project management, & even content creation. These tools allow me to free up time, streamline my client onboarding process, & up-level my client experience. 

Tools I Mention In This Episode: 

• Namecheap - domain names ( I pay $14/year) 
• Siteground - website hosting
• Gsuite - customized email address and sharing resources + documents with clients 
• *Showit - Where I have designed my website. 
• Asana - project management tool 
• *Flodesk - email marketing 
• *Dubsado - CRM tool 
• Stripe - payment processor 
• *Social Media Management Contracts - you can use Code "SHANNON22" at checkout to get $50 off 
• Zoom - video conferencing 
• Lastpass - securely collect account passwords from clients
• *Canva - graphic design tool
• *Planoly - social media scheduler
• Loom - screenrecording 
• Headliner - create video + audio snippets 

Other Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE

Enjoy today's episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! 
2. Subscribe for new episodes every Tuesday. 
3. Leave a review on Apple Podcasts.