More Than Social Podcast – Détails, épisodes et analyse

Are you feeling like your social media efforts aren't producing enough qualified leads? Today, we'll explore my proven strategy for attracting a flood of qualified leads. 

Learn about creating an irresistible lead magnet, designing a high-converting landing page, running targeted ads, and setting up an effective email marketing sequence. 

I also share my personal journey, actionable tips, and common mistakes to avoid, ensuring you can generate leads faster and more effectively. 

Plus, discover how the Spotlight Theory program can guide you through every step of the process. 

We talk about: 

• 00:00 Intro
• 03:33 Step 1: Creating a Killer Lead Magnet
• 04:54 Step 2: Building an Effective Landing Page
• 06:01 Step 3: Running Targeted Ads
• 07:29 Step 4: Automating Email Sequences
• 11:21 Common Mistakes to Avoid
• 15:00 Spotlight Theory Program: Your Path to Success

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca

  Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

Have you ever wondered how successful online course creators generate consistent revenue without the constant stress of launches? If you have an online course or are considering starting one, this episode is for you.

Today, we have Caitlin Bacher, CEO of Skill with Success. Caitlin's company is dedicated to teaching coaches and course creators how to turn their online courses into seven-figure businesses without launching every month.

Caitlin has successfully grown her business to over $11 million in revenue, moving away from the traditional launch model. For those of you who dread the stress of constant launches, Caitlin is about to share invaluable insights into how you can achieve consistent revenue through an automated sales process.

Caitlin advises focusing on a signature offer when your course still generates less than a million dollars annually. Having a range of products might break your business rather than expand it. Instead, zero in on creating a single, powerful signature course that serves a specific need.

Caitlin's key to success is listening to her community and reiterating her courses based on feedback. For those new to selling online courses, Caitlin offers extensive resources on her website, including a free masterclass on generating launch-size revenue without launching.

We talk about: 

• 00:00 Intro
• 01:52 Meet Caitlin: From Social Media Manager to Course Creator
• 04:17 The Journey to a Successful Online Course
• 06:43 Transitioning to Evergreen Sales
• 09:38 Building a Signature Course
• 21:07 Automating Sales with Webinars
• 32:36 Final Thoughts and Advice

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca
• Free Masterclass: https://www.caitlinbacher.com/masterclass

Connect with Caitlin

• Instagram - https://www.instagram.com/caitlinbacher
• Facebook - https://www.facebook.com/caitlinbacher
• Website - https://www.caitlinbacher.com
  
  

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

Are you a solopreneur looking to scale your business without bringing on an entire team? 

In this week's episode, I am thrilled to introduce you to Jessica Freeman, owner of Jess Creatives. 

As a seasoned website designer and SEO strategist, Jess shares her insights on building a successful solopreneur business and optimizing SEO efforts.

Jess Freeman is the creative force behind Jess Creatives. With a background in website and graphic design, Jess started her journey in college and took her business full-time in 2014 when she was just 24 years old. 

She provides comprehensive web design and SEO services, including hands-on SEO for clients ranging from brick-and-mortar shops to solo business owners. Her story is of hard work, efficiency, and continuous adaptation to the evolving digital landscape.

Jess shares that automation tools and software are crucial to managing her business without a larger team. Tools like HoneyBook streamline her client onboarding process, and automated social media management tools like Social Bee help maintain a consistent online presence. Jess emphasizes the importance of having a structured, efficient workflow and not getting bogged down by perfectionism.

One of the main focuses of this insightful interview is SEO (Search Engine Optimization). Jess explains that SEO optimizes website content to rank higher in search engine results. This involves using relevant keywords in a natural and non-spammy way, ensuring web pages provide valuable and comprehensive information to users.

Jess emphasizes the importance of not relying too heavily on one marketing channel. Whether it’s social media, SEO, or email marketing, diversifying helps ensure business stability. With recent changes on platforms like Instagram and the unpredictable nature of algorithm shifts, having multiple avenues to reach your audience is crucial.

We talk about: 

• 00:00 Intro
• 2:35 Jess's Journey: From Photography to Web Design
• 6:49 Managing a Solo Business: Tools and Strategies
• 10:54 Streamlined Client Onboarding Process
• 16:02 Customizing Websites for Clients
• 19:21 Understanding SEO Basics
• 19:46 Common SEO Mistakes
• 20:18 Optimizing Content for SEO
• 21:51 SEO Myths and Misconceptions
• 23:22 Effective Keyword Strategies
• 23:56 SEO Tips and Best Practices
• 29:06 Optimizing Images for SEO
• 32:09 One Piece of Advice Diversifying Your Marketing
• 34:57 Final Thoughts and Resources

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/
• Backlink Boss Guide: https://www.jesscreatives.com/backlink-boss/

Connect with Jess

• Website - https://www.jesscreatives.com/
• Facebook - https://www.facebook.com/jesscreativesdesign
• LinkedIn - https://www.linkedin.com/in/jessfreeman/
• YouTube - https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg
• Threads - https://www.threads.net/@jesscreatives

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching

Learn how to launch your offer in 6 weeks.

Does it sometimes feel like other entrepreneurs around you sell out their launches?

What's their secret? Is there something they're doing that you just don't know?

In this episode, I teach you how I sell out my offers with every launch, using a 6-week runway.   We talk about: 

• [2:05] What to do if you have no one to launch to
• [3:05] Building an audience on social media
• [4:00] Building your email list
• [5:10] How to boost engagement with your audience 
• [5:50] Why you need to stop "hard selling"
• [6:20] Creating weekly content
• [6:55] How to create your six-week runway 
• [10:55] How to introduce your offer as the solution to the problem

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Episode 13: The Secret of Generating Higher Quality Leads Online
• Episode 33: Why Build your Email List over Social Media Following

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

 

Learn the key elements to track your online marketing campaign.

It's no secret that I love the online world, and what I love most is that it's a big numbers game where you constantly try to beat yourself.    There are so many different factors that will impact the success of your digital marketing strategy, such as your ad copy, the graphic or video that goes along with the ad copy, your call to action, your targeting, your landing pages, your emails, your sales page, and even how well you use the front end of your social media.   All of this plays a large role in whether or not you will have a successful digital marketing campaign running for your business on automation. 

And this is what we're breaking it down in this week's episode.
We talk about: 

• [2:45] Optimizing the front end of your social media
• [3:50] Analyzing your ad performance
• [5:55] Your marketing and lead generation funnel
• [7:40] Managing your email performance
• [9:05] Backend conversions: are people actually purchasing?

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Social Media Automation Bootcamp
• Episode 3: What to Write for Social Captions?
• Episode 43: How to Create a Compelling Webinar Topic
  
  

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn my guide to setting up automated webinars.

In this episode, I'm teaching you how to set up automated webinars that will help you increase your sales and grow your business while you sleep, travel, hang out with your friends and family, or while you work on other aspects of your business. 

You will learn how to set up automated webinars that will help you increase your client base and sales online to grow your business.

We talk about: 

• [1:10] What an automated webinar is
• [3:00] Determining your webinar topic
• [4:20] Choosing your webinar hosting platform
• [6:00] Setting up a webinar registration page
• [7:20] Directing them to your webinar 
• [8:10] Setting up email marketing
• [10:50] Promoting your webinar

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Webinar checklist: https://www.lisaannecoaching.ca/webinar-checklist
• ClickFunnels Affiliate:
  https://clickfunnels.com/?cf_affiliate_id=250281&affiliate_id=250281&aff_sub=website&aff_sub2=coaching&nopopup=false&noautoplay=false&cookiepreview=false
• ActiveCampaign Affiliate:
  https://www.activecampaign.com/?_r=GQM8GAXK
• Episode 43: How to Create a Compelling Webinar Topic
  
  

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the webinar benchmarks every entrepreneur should know.

When running an online webinar, one of the backend aspects that you need to pay attention to is your webinar stats.

In this episode, we dive deep into what you can expect from a webinar stats perspective, and I give you some straightforward benchmarks to work towards and even surpass.

We talk about: 

• [1:45] How to organize and track your webinar stats
• [4:05] Benchmark stats to note for your webinar
• [5:35] Paying attention to your 'closing' percentage
• [6:40] Three types of webinar email sequences to create 
• [7:55] The importance of tweaking your ads, copy and sequences

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Webinar checklist: https://www.lisaannecoaching.ca/webinar-checklist
• Episode 43: How to Create a Compelling Webinar Topic

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Have you ever felt stuck in life and haven't been able to explain why?

Maybe you're being pulled in a different direction yet aren't sure how to release the blocks that are holding you back.

In this episode, Sinéad Robertson joins me on the podcast to teach how to release energy blocks and achieve your dream life.

Sinéad loves helping women to discover an alternative way of living their life. 

She teaches busy professionals who feel stuck, overwhelmed or uninspired in their corporate setting to discover what their true purpose in life is, to release the blockers that are holding them back from making their dreams happen & create the strategy to get them to their dreams without burning out.

We talk about: 

• [1:50] How Sinéad got into this work
• [4:55] What an energy block is
• [7:40] How to know if your energy is blocked
• [12:35] Actionable steps to take when you're feeling stuck
• [18:35] The benefits of releasing stuck energy

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Download her free e-book on discovering and releasing your energy blocks from creating your dream life: https://www.sineadrobertsoncoaching.com/discoveryourself

  Connect with Sinéad

• Instagram - https://www.instagram.com/robertsonsinead
• Facebook - https://www.facebook.com/SineadRobertsonCoaching/
• Website - www.sineadrobertsoncoaching.com

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to consistently take content photos.

Let's face it, one of the most frustrating aspects of using social media for your business is all the time and effort you have to put into content -- I'm sure you can agree with that one. 

There's this hard battle between making sure you're consistently posting content and staying in front of your audience and wanting to throw your phone into the water and never have to post something again.

But what if it didn't have to be so complicated? 

What if you always had photos ready to use for your posts?

We talk about: 

• [1:20] Tips for writing inspired content
• [4:00] Scheduling at-home photoshoots
• [5:30] Paying attention to the vibe and aesthetic of your shoot
• [6:45] Creating a photo vision list
• [8:25] Tips for editing your photos yourself

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Join the Social Media Automation Bootcamp here: http://www.lisaannecoaching.ca/socialmediabootcamp/ 
• Join the Spotlight Theory: https://spotlighttheory.lisaanne.ca/

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial