Détails du podcast Top of Mind - Gambit Collective

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https://www.instagram.com/gambit.collective
56 partages
https://www.instagram.com/topofmind.pod
56 partages
https://www.instagram.com/hayleywestoby
55 partages

https://www.tiktok.com/@topofmind.pod
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https://www.tiktok.com/@hayleywestoby
55 partages
https://www.tiktok.com/@gambitcollective
45 partages

https://www.linkedin.com/in/hayleywestoby/
53 partages
https://www.linkedin.com/company/gambitcollective/
45 partages
https://www.linkedin.com/in/sophie-hood-b1b2a3115/
5 partages

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Layla Morris: How Dr Diamond ended up in Hailey Bieber's handbag, with no email list, no founder facing content and no launch plan!

mercredi 23 septembre 2026 • Durée 43:52

Layla Morris is the co-founder of Dr. Diamond: the viral jewellery cleaning pen that went from her spare bedroom to Hailey Bieber's handbag in under a year. But this episode is about far more than a product. It's about leaving a job you loved, the loneliness that comes with going it alone, trusting your gut, and what Layla's 'champagne pop' moment actually is. Recorded on the Gold Coast the day before Date Night: which Layla was the catalyst for: this conversation covers the real story behind Dr. Diamond, in this episode we discuss: Leaving a job she loved (Head of People and Culture at HiSmile): and why she thinks it's actually harder to leave something you hate How Dr. Diamond launched with no email list, no launch strategy, and no one knowing Layla was behind the brand: until one TikTok changed everything The Hailey Bieber moment: walking into a restaurant, handing over a pen, and quitting her job four days later Fashion Week on a Jetstar budget: the unplanned street activation that ended up in 'best brand moments at Fashion Week' roundups The influencer event Layla spent months planning and cancelled three months out: and the family BBQ she did instead Hiring: three red flags, three green flags (including why nerves are a green flag) Why the best business decision Layla ever made was the man she married The champagne pop moment that had nothing to do with sales Her next six months ahead, with the whole business in her carry-on: LA, the Amazon, Greece, Egypt and Kenya! If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Layla Morris on IG: https://www.instagram.com/layla_georgia/ Dr Diamond on IG: https://www.instagram.com/drdiamonnd/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

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Sophie Hood: The Wellness Founder Disrupting a Billion Dollar Category With a Transparent Product!

mardi 18 août 2026 • Durée 38:43

What does a year of actually backing yourself look like? When Sophie Hood first appeared on Top of Mind in July 2024, she was a Sydney founder with a hangover cure tonic and a big idea. Now she's back in Sydney briefly, away from her home in New York - pitching Qantas at board level, quietly building a second brand, and telling Hayley she doesn't really want to be the face of her own company anymore. In just over a year, Sophie has moved countries with no visa and no job, bootstrapped a US and UK launch from scratch, rebranded her entire product positioning, developed four new SKUs - including a clear electrolyte drink that will be the first of its kind in the category - and started building an entirely new brand in private. Here’s what we cover in this episode: - Sophie in 2024 vs Sophie now - the one mindset shift that made everything else possible - The Soul Tonic rebrand - why 'hangover' became a dirty word, how the product evolved into recovery and hydration, and her new cognitive performance arm - The clear electrolyte drink - why everything in the hydration category is bright blue, and how Sophie plans to be the first to disrupt it with something truly transparent - The Qantas pitch - how a single TikTok about airplane hydration turned into board-level conversations, cabin crew DMs, and an active campaign pitch - Moving to New York with no visa and no plan - why bootstrapping the American launch was the right call, and what she'd tell herself on day one - So Topical - the second brand Sophie is building in private with her business partner Francesca, launching to a community before it ever goes public - The wellness roundup - matcha, cold plunging, fasting, lymphatic drainage, Korean skincare, Ozempic, the 5AM club: overrated or underrated? If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Sophie Hood on IG: https://www.instagram.com/sophiehood1/ Sophie Hood on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Sophie Hood: Launching in the US, Pitching to Qantas & Launching A Secret Second brand - all in 12 months

jeudi 6 août 2026 • Durée 39:55

(Part 1) What does a year of actually backing yourself look like? When Sophie Hood first appeared on Top of Mind in July 2024, she was a Sydney founder with a hangover cure tonic and a big idea. Now she's back in Sydney briefly, away from her home in New York - pitching Qantas at board level, quietly building a second brand, and telling Hayley she doesn't really want to be the face of her own company anymore. She’s the same guest. But a completely different person. In just over a year, Sophie has moved countries with no visa and no job, bootstrapped a US and UK launch from scratch, rebranded her entire product positioning, developed four new SKUs - including a clear electrolyte drink that will be the first of its kind in the category - and started building an entirely new brand in private. Here’s what we cover in this episode: Sophie in 2024 vs Sophie now - the one mindset shift that made everything else possible The Soul Tonic rebrand - why 'hangover' became a dirty word, how the product evolved into recovery and hydration, and her new cognitive performance arm The clear electrolyte drink - why everything in the hydration category is bright blue, and how Sophie plans to be the first to disrupt it with something truly transparent The Qantas pitch - how a single TikTok about airplane hydration turned into board-level conversations, cabin crew DMs, and an active campaign pitch Moving to New York with no visa and no plan - why bootstrapping the American launch was the right call, and what she'd tell herself on day one So Topical - the second brand Sophie is building in private with her business partner Francesca, launching to a community before it ever goes public The wellness roundup - matcha, cold plunging, fasting, lymphatic drainage, Korean skincare, Ozempic, the 5AM club: overrated or underrated? If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Sophie Hood on IG: https://www.instagram.com/sophiehood1/ Sophie Hood on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Ali Beeck: Sold Out in Three Months, Restocked, and Chasing $10M - The Unfiltered Balmee Story

mercredi 22 juillet 2026 • Durée 36:34

If you apply lip balm daily, there's a high chance you're consuming up to 2 tubes of lip balm a year! This one insight stopped Ali Beeck and her co-founder in their tracks. And instead of ignoring it, they built a brand around it. Balmee is an Australian lip balm made with your microbiome in mind - and in less than a year, it's had the kind of run most founders dream about - they sold out in three months, and had Kayla Itsines share it to her 15 million followers on Instagram. But this episode isn't just about the highlight reel. It's what launching a product in a saturated market actually looks like, including the manufacturing nightmares, the sell-out story nobody fully tells, and the full-time job Ali was still working the whole way through. Here’s what we cover in this episode: Why launching with one hero product beats a full range every time Manufacturing f*ckboys, and what no one tells you about making a physical product How to stay visible when you're completely sold out The $10 million audacity of setting a goal that big, and saying it publicly If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Balmee on IG: https://www.instagram.com/balmeebeauty/ Ali Beeck on IG: https://www.instagram.com/alibeeck/ Ali Beeck on TikTok: https://www.tiktok.com/@alibeeck Ali Beeck on LinkedIn: https://www.linkedin.com/in/alibeeck/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Ali Beeck: Building Balmee, the $10 million Australian Lip Balm Brand

mardi 7 juillet 2026 • Durée 41:42

If you apply lip balm daily, there's a high chance you're consuming up to 2 tubes of lip balm a year! This one insight stopped Ali Beeck and her co-founder in their tracks. And instead of ignoring it, they built a brand around it. Balmee is an Australian lip balm made with your microbiome in mind - and in less than a year, it's had the kind of run most founders dream about - they sold out in three months, and had Kayla Itsines share it to her 15 million followers on Instagram. But this episode isn't just about the highlight reel. It's what launching a product in a saturated market actually looks like, including the manufacturing nightmares, the sell-out story nobody fully tells, and the full-time job Ali was still working the whole way through. Here’s what we cover in this episode: Why launching with one hero product beats a full range every time Manufacturing f*ckboys, and what no one tells you about making a physical product How to stay visible when you're completely sold out The $10 million audacity of setting a goal that big, and saying it publicly If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Balmee on IG: https://www.instagram.com/balmeebeauty/ Ali Beeck on IG: https://www.instagram.com/alibeeck/ Ali Beeck on TikTok: https://www.tiktok.com/@alibeeck Ali Beeck on LinkedIn: https://www.linkedin.com/in/alibeeck/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

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Grace Miller: Why Founders Who Fear Personal Brands Are Already Losing

lundi 6 juillet 2026 • Durée 46:46

What does it actually take to build a culture where failure is a strategy? Grace Miller is Head of Experimentation and Failure at Flight Story, the studio behind Stephen Bartlett and the world's second-biggest podcast. She's spent years at the intersection of bold creative risk and measurable growth - and she's here to share exactly what that's taught her. In this episode, Hayley and Grace get into the real mechanics of failing well: why founders are already the biggest risk-takers in the room, why "building in public" is mostly performative, and why playing it safe might actually be the most dangerous move your business can make. If you've ever wondered what it looks like inside one of the world's top podcast studios - and what working with Stephen Bartlett is actually like off-camera - this one's for you. Here’s what we cover in this episode: The three types of failure (basic, complex, and intelligent) - and how to tell which one you're in Flight Story's experiment framework - and how to run one experiment a week as a solo founder with no team Why safe is the new risky - what happens to your business when a competitor is testing and you're not The employee personal brand debate - why founders who fear their team building a profile are already losing Paid media red flags - what to ask any agency before you sign, and why a high ROAS guarantee is a reason to run Stephen Bartlett, unfiltered - what Grace learned about her own value from working at the top, and the truth about what he's actually like If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Grace Miller on IG: https://www.instagram.com/graceexperiments Grace Miller on LinkedIn: https://www.linkedin.com/in/grace-miller-linked-in/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Grace Miller: F1, Personal Brand, and One Thing She's Never Shared Before!

mercredi 17 juin 2026 • Durée 36:41

What does it actually take to build a culture where failure is a strategy? Grace Miller is Head of Experimentation and Failure at Flight Story, the studio behind Stephen Bartlett and the world's second-biggest podcast. She's spent years at the intersection of bold creative risk and measurable growth - and she's here to share exactly what that's taught her. In this episode, Hayley and Grace get into the real mechanics of failing well: why founders are already the biggest risk-takers in the room, why "building in public" is mostly performative, and why playing it safe might actually be the most dangerous move your business can make. If you've ever wondered what it looks like inside one of the world's top podcast studios - and what working with Stephen Bartlett is actually like off-camera - this one's for you. Here’s what we cover in this episode: The three types of failure (basic, complex, and intelligent) - and how to tell which one you're in Flight Story's experiment framework - and how to run one experiment a week as a solo founder with no team Why safe is the new risky - what happens to your business when a competitor is testing and you're not The employee personal brand debate - why founders who fear their team building a profile are already losing Paid media red flags - what to ask any agency before you sign, and why a high ROAS guarantee is a reason to run Stephen Bartlett, unfiltered - what Grace learned about her own value from working at the top, and the truth about what he's actually like If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Grace Miller on IG: https://www.instagram.com/graceexperiments Grace Miller on LinkedIn: https://www.linkedin.com/in/grace-miller-linked-in/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Alexis Fernandez: The science of boredom & why you need to stop doing everything alone!

mardi 26 mai 2026 • Durée 39:45

(Part 2) What does it actually take to understand your own brain? Alexis Fernandez is a neuroscientist, four-time author, sold-out live podcaster, and brand new mum of twins. But more than the credentials, she has this rare ability to take how the brain actually works and make it immediately useful. This is her second time on Top of Mind, making her our first ever repeat guest. And honestly? This one might be better than the first. We go deep on the dependency paradox and why being hyper-independent is quietly holding you back, what neuroscience actually says about mum brain (it's not what you think), why boredom is one of the most powerful tools you're probably not using, and the uncomfortable truth about confidence that most people aren't ready to hear. And she just submitted the manuscript for her fourth book. We got a sneak peek. This is a masterclass in understanding the brain you already have. In this episode we cover: The dependency paradox: why hyper-independence limits your freedom, and how healthy dependency actually creates more space in your life What really happens to your brain when you become a mum: the neuroscience behind mum brain, mum guilt, and why the changes make you more empathetic, not less capable The uncomfortable truth about confidence: it's momentum, not a personality trait, and everything you want is on the other side of cringe Why boredom might be the best thing you can do for your brain: and why filling every second is robbing you of your best thinking The Red Bull case study that changed how Alexis thinks about brand psychology: and how to build something that actually sticks A sneak peek at her fourth book: all about creating your own timing and breaking the myth of the perfect moment If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: DYFM Show on Spotify: https://open.spotify.com/show/6PBH5UKhZ4P8rtmwQ84Dfg?si=6e18bc8457034e44 Alexis on IG: https://www.instagram.com/alexisfernandezpreiksa/ DYFM on IG: https://www.instagram.com/doyoufckingmind/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Alexis Fernandez: The neuroscience truth behind motherhood, confidence & creativity!

mardi 12 mai 2026 • Durée 39:22

What does it actually take to understand your own brain? Alexis Fernandez is a neuroscientist, four-time author, sold-out live podcaster, and brand new mum of twins. But more than the credentials, she has this rare ability to take how the brain actually works and make it immediately useful. This is her second time on Top of Mind, making her our first ever repeat guest. And honestly? This one might be better than the first. We go deep on the dependency paradox and why being hyper-independent is quietly holding you back, what neuroscience actually says about mum brain (it's not what you think), why boredom is one of the most powerful tools you're probably not using, and the uncomfortable truth about confidence that most people aren't ready to hear. And she just submitted the manuscript for her fourth book. We got a sneak peek. This is a masterclass in understanding the brain you already have. In this episode we cover: The dependency paradox: why hyper-independence limits your freedom, and how healthy dependency actually creates more space in your life What really happens to your brain when you become a mum: the neuroscience behind mum brain, mum guilt, and why the changes make you more empathetic, not less capable The uncomfortable truth about confidence: it's momentum, not a personality trait, and everything you want is on the other side of cringe Why boredom might be the best thing you can do for your brain: and why filling every second is robbing you of your best thinking The Red Bull case study that changed how Alexis thinks about brand psychology: and how to build something that actually sticks A sneak peek at her fourth book: all about creating your own timing and breaking the myth of the perfect moment If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: DYFM Show on Spotify: https://open.spotify.com/show/6PBH5UKhZ4P8rtmwQ84Dfg?si=6e18bc8457034e44 Alexis on IG: https://www.instagram.com/alexisfernandezpreiksa/ DYFM on IG: https://www.instagram.com/doyoufckingmind/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Ryan Nelson: Google, Uber, Meta and Netflix Are His Clients. Why Refilled Still Doesn't Have a Marketing Budget (Part 2)

jeudi 30 avril 2026 • Durée 43:40

(Part 2) Refiled is three years old, and Ryan Nelson is taking on a category that hasn’t really evolved in 50 years. Ryan is a Blue Mountains kid who spent a decade in SaaS, had an idea post gym and built the first prototype in his garage with duct tape and zip ties - and now counts Google, Uber, Meta, Netflix, Atlassian and JP Morgan among his clients. In this episode Ryan gets brutally honest about what it actually takes to build a hardware startup from scratch - the $50K bet he made, working until 4AM in garages with his co-founder, losing equity in a previous business, pitching the wrong investors for six months, and why he tells his team exactly how much cash runway they have left. If you've ever wondered what it looks like inside a fast-growing hardware startup before the shiny success story, this is it. In This Episode We Cover: The gym moment that sparked the idea for Refill - and why nothing like it existed despite a $900 billion global beverage industry How he raised $500K off a duct-tape prototype that wasn't food grade, then $1.9M after building his first 10 machines in a garage The radical transparency he leads with - including telling his team exactly how many months of runway they have left Why he resisted the co-founder model for years (including being kicked out of his last business), and what finally changed his mind His exact cold-calling philosophy for landing enterprise clients like Google and Atlassian Why 'choose your hard' is the mantra he lives by - and what it means for anyone building something from nothing If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Refilled on IG: https://www.instagram.com/refilled.official/ Ryan Nelson on IG: https://www.instagram.com/ryannelsonau/ Website: https://www.refilled.com.au Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

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Top of Mind – Détails, épisodes et analyse