The Messy Middle Isn't a Detour. It's Your Pathway to Thriving! This podcast is for women leaders who are holding it all together, but know deep down, there's more. Hosted by leadership coach and former media executive Amy Wilkins, this is your weekly exhale and power-up. It's for the ambitious, big-hearted leaders navigating change, craving clarity, and ready to rise—even when it's messy. Thriving isn't about perfection. It's about alignment over achievement, peace over proving, and growth that feels good. Tune in every Wednesday for candid conversations and mindset shifts to help you lead with purpose, alignment, and, most importantly, to thrive.
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Données mises à jour le 14/07/2026
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In this episode of Thriving in the Messy Middle, host Amy P Wilkins delves into the power of celebrating achievements and shifting perspectives with the Big Life Blueprint, a life design tool focused on clarity, growth, and impact. Amy emphasizes the importance of acknowledging what has been accomplished as a foundation for future aspirations. Her philosophy champions moving away from a deficiency mindset and focusing instead on one's current capabilities and accomplishments.
Throughout the episode, Amy highlights the significance of shifting perspectives from mere goal acquisition to cultivating experiences, impact, and meaning across all areas of life. This mindset shift underpins the Big Life Blueprint, which begins with a "Celebration Audit" that encourages individuals to look at their lives as a whole rather than at siloed achievements. Additionally, Amy discusses the process of writing a letter from one's future self, exploring personal growth, and choosing how to support oneself in times of stress. This holistic approach ensures that personal development extends beyond professional benchmarks and fosters a rich, purposeful existence.
Explore how identifying your true priorities, writing letters from your future self, and recognizing personal patterns can help shape a meaningful future. Connect with Amy for more insights into thriving in transitional periods.
Key Takeaways
The Big Life Blueprint is not a simple goal-setting or productivity tool but a comprehensive life-design process focusing on meaningful growth and possibility.
Acknowledging past achievements is crucial for building a strong foundation for future aspirations, steering away from a mindset of lack and deficiency.
The practice of writing a letter from your future self helps translate abstract visions into tangible and achievable goals, emphasizing experience over acquisitions.
Amy stresses the need to explore who we need to be to achieve goals, rather than merely listing tasks, to foster true personal transformation.
By understanding our patterns and support mechanisms, we can anticipate and navigate life's challenges, maintaining momentum toward our envisioned futures.
Quotes
The future we create is heavily influenced by the lens we use to see the present. Celebration isn't the destination. It's the launch pad. Looking back isn't about staying there. Goals don't create futures. People do. The Big Life Blueprint isn't about fixing yourself. It's about seeing clearly and creating from possibility. How you show up shapes what becomes possible. Everything is connected, which means if we're going to create a meaningful future, we need to look at the whole picture. The messy middle has a way of shrinking our field of vision. Celebration isn't about pretending everything is wonderful. It is about accurately reflecting your achievements, both big and small. Meaningful futures aren't built in one category. They're built across the full landscape of our lives. The Big Life Blueprint isn't just about creating what comes next. It's about discovering what matters enough to make sure it does.
Escaping Toxic Productivity: How to Design a More Intentional Life
Saison 1 · Épisode 34
mercredi 17 juin 2026 • Durée 35:02
In this episode of Thriving in the Messy Middle, host Amy P Wilkins converses with Jean Batthany, a groundbreaking thinker in regenerative creativity. Jean shares her journey from corporate success to personal challenges, including the loss of a job and a family member, which prompted a life-changing pause. Jean shares her exceptional journey from being a Chief Creative Officer to embarking on a path of introspection and growth.
Jean's story is a beacon for anyone grappling with the challenges of constant productivity pressures. Tune in to discover how pausing isn't a moment of inefficiency but a critical element in nurturing creativity and fostering effective leadership. Listen in as Jean reveals the transformative power of taking deliberate pauses to harness creativity and restore well-being.
Key Takeaways
The Art of Pause: Taking intentional pauses can restore creativity and foster productivity rather than deplete it.
Shifting Paradigms: Toxic productivity and constant hustle are not sustainable; regenerative creativity offers a fulfilling alternative.
Impact of Life Events: Transformative personal experiences can provoke profound career and lifestyle shifts.
Micro Pauses: Incorporating small, consistent pauses throughout the day helps reduce stress and improve cognitive function.
Systemic Change: Creating cultures of safety and collaboration is vital for unleashing human creativity and potential.
Jean Batthany Quotes
Pause isn't just a woo-woo personal indulgence. It's a proven way to reduce chronic stress and perform actually better. Are we creating cultures where ideas and people can truly thrive? When you take a step back, you notice what wasn't working and pave the pathway to regenerative creativity. We're human beings, not human doings. The world and the industry need creativity and human ingenuity more than ever. That's our superpower: return to human. It sounds so cliché, but you cannot pour from an empty cup. You cannot take care of others when you're at a deficit.
Jean's LinkedIn post: Jean's TEDx Talk:
Behind the Scenes: How Messy Moments Make Strong Leaders
Saison 1 · Épisode 33
mercredi 10 juin 2026 • Durée 04:46
In this Messy Middle Moment, host Amy P Wilkins delves into the importance of authenticity and transparency as a leader. Amy candidly shares a personal story about a challenging day that serves to highlight the pressures leaders face to appear perfect, and how showing vulnerability can positively impact workplace culture. She reflects on how leaders inadvertently model behaviors that either empower or inhibit their teams. This episode provides a safe space for women leaders to glean insights into effectively navigating life's uncertainties without losing their core identity.
Throughout the episode, Amy emphasizes that true leadership is not about maintaining a perfect exterior but about being real and relatable. Amy uses her own experiences to unpack themes of vulnerability, creativity, and the freedom that comes with embracing imperfection. By allowing others to see the "messy" parts of leadership, Amy contends that leaders can foster environments where their teams feel empowered to be innovative and open. This thought-provoking episode connects with listeners who find themselves in the throes of the "messy middle," encouraging them to embrace these moments with confidence and grace.
Key Takeaways
Authentic leadership involves showing vulnerability and admitting imperfection.
Embracing the "messy" parts of life can foster a more creative and open environment within teams.
The way leaders present themselves impacts workplace culture, including attitudes toward rest, uncertainty, and accountability.
Leadership isn't about having all the answers; it's about creating a safe space for others to contribute and grow.
Consistently projecting perfection can hinder honest communication and stifle creativity.
Quotes
When we let a little bit of the messy show, we give people permission to be human. If we pretend we always have the answer, people learn to hide their uncertainty. What we make visible as leaders matters. Leadership asks for presence. It asks for accountability, but it doesn't ask us to be perfect. Creativity lives in spaces where people feel safe enough to speak, to try, not to have it all figured out.
Embracing Vulnerability: A Journey of Growth, Faith, and Resilience
Saison 1 · Épisode 32
mercredi 3 juin 2026 • Durée 29:40
In this engaging episode of Thriving in the Messy Middle, host Amy P Wilkins speaks with Kenetta Bailey, a respected marketing leader, about navigating uncertainty and transitions in both professional and personal life. Kenetta shares her journey from thriving as a high-level marketer for renowned brands like Pepsi and Sony to overcoming personal trials. She emphasizes the importance of remaining open to new opportunities and how her career path has been shaped by unexpected yet fortuitous challenges. With experience across diverse industries, Kenetta highlights her adaptability and strategic leadership style that have propelled her success.
Amidst the backdrop of career transitions, Kenetta recounts a pivotal messy middle moment involving personal upheaval when her father's health declined. She speaks candidly about stepping away from her professional life to take care of her aging parents, an experience that was both challenging and growth-inducing. Throughout this personal story, Kenetta underscores the significance of prioritizing what truly matters, learning from experiences, and being unapologetically true to oneself. As the conversation evolves, the focus shifts to adapting in dynamic professional landscapes, like adopting AI technologies and navigating organizational changes, and how these instances underscore the necessity of continuous learning and flexibility in the workplace. Discover insights on career agility, the importance of vulnerability, and embracing change with courage and resilience. The conversation touches on leadership, the evolving landscape of AI, and finding balance in life's messy middle moments.
Key Takeaways
Adaptability in Career Transitions: Kanetta discusses the importance of being adaptable and open to seizing new opportunities while turning challenges into stepping stones for career growth.
Prioritizing Personal Responsibilities: The episode delves into Kanetta's decision to take a professional hiatus to care for her parents, illustrating the importance of prioritizing family and well-being.
Leading Through Change: Insights into leading teams through organizational shifts, focusing on transparency and the transferability of skills to navigate transitions effectively.
Unlearning and Relearning: Emphasis on the necessity to continuously evolve in the face of technological advancements such as AI, highlighting the importance of being proactive and adaptive.
Kenetta Bailey Quotes
It's a Fine Line: Not All Discomfort Signals Growth
Saison 1 · Épisode 31
mercredi 27 mai 2026 • Durée 06:49
In this episode of Thriving in the Messy Middle, hosted by leadership coach Amy P Wilkins, listeners are invited to explore the often-overlooked phases of discomfort and uncertainty in their leadership journeys. Inspired by the conversation with Viktoria Degtar, Amy addresses the inevitable moments in life when things seem messy and unclear, offering insights into how distinguishing among types of discomfort can lead to personal growth. This solo episode stands out as it delves into the nuanced differences between expansive and depleting discomfort, urging listeners to carefully assess their emotions and energy to understand which path they are on.
Throughout the discussion, Amy unravels the complex emotions tied to discomfort, a necessary part of growth and change, and the courage it takes to assess whether such discomfort is truly pushing one forward or simply a signal of misalignment. As she reflects on personal experiences, she notes key triggers that helped her discern when to embrace challenges and when to recognize situations that were detrimental to her well-being. This theme resonates heavily with women leaders striving to reconcile personal empowerment with professional growth in unpredictable environments. Join her in understanding how to identify and move through these pivotal moments, leading with awareness and choice.
Key Takeaways
Understanding Discomfort: Recognize that not all discomfort signals growth; distinguish between expansive and depleting discomfort to navigate life's challenges effectively.
Energy as a Signal: Use your energy levels as an indicator: expansive discomfort energizes and motivates, while depleting discomfort drains and disconnects.
Reflection and Awareness: Stay reflective and aware in the 'messy middle' to discern the lessons or signals your discomfort may be sending you.
Growth vs. Harm: Growth can be uncomfortable, but it's crucial to identify when discomfort is actually harmful rather than constructive.
Self-trust: Build self-trust and awareness to make informed decisions that honor your personal and professional well-being.
Quotes
Balancing Motherhood, Marketing, and Professional Success in a Changing World
Saison 1 · Épisode 30
mercredi 20 mai 2026 • Durée 32:06
In this episode of Thriving in the Messy Middle, host Amy P Wilkins engages in a vibrant conversation with Michele Fino, a strategist renowned for her ability to bridge the realms of marketing and entertainment. Michele sheds light on her unique journey transitioning from corporate roles to running her own consultancy where she helps brands, nonprofits, and tech companies convey their stories through innovative content strategies.
Michele's experience as a seasoned storyteller and consultant provides a window into the blend of creativity, leadership, and adaptability needed to succeed. Key topics include navigating the intersection of motherhood and career, the revolution in professional environments brought about by AI, and the importance of authenticity and making meaningful connections. With a particular focus on work-life balance, personal growth, and professional development, Michele offers practical advice for thriving during chaotic times and how meaningful storytelling can drive change and engage audiences. Through this episode, Amy creates a thoughtful space to explore pivotal moments and the challenges of the "messy middle" that women leaders often navigate.
Key Takeaways
Balancing Roles: Michelle shares the intricate balance between being a mom and a marketing leader, illustrating the unique challenges and strategies in managing diverse responsibilities.
Career Transitions: Her leap from structured employment to establishing a consultancy highlights adaptability and creativity—keys to mastering the transition from employee to entrepreneur.
Navigating AI: The episode delves into how AI is transforming marketing, offering insights into leveraging technology while mitigating associated workforce challenges.
Storytelling & Strategy: Michelle emphasizes the power of storytelling in marketing, illustrating how purpose-driven strategies can bring brands to life.
Valuable Networking: Personal connections and remembered details about others can significantly enrich professional relationships and open doors to new opportunities.
Michele Fino Quotes
I like working for myself and helping as many companies as I possibly can.
The Hidden Grief Behind Career Transitions and New Beginnings
Saison 1 · Épisode 29
mercredi 13 mai 2026 • Durée 06:49
In this Messy Middle Moment, host Amy P Wilkins shares a deeply personal journey through professional challenges. With a history as a leadership coach and former media executive, Amy unravels a story many women encounter: a dramatic career transition that shook her confidence. The episode sheds light on the toll of toxic work environments and the slow erosion of self-belief, culminating in a profound session with an industrial psychologist. The conversation evokes a reflection on the values of resilience, validation, and self-awareness in overcoming professional setbacks and finding one's true path.
The narrative continues with Amy's strategic career pivot, choosing a seemingly smaller role that prioritized her mental well-being and self-healing. This decision defies conventional wisdom but highlights the importance of safety and groundedness in rebuilding confidence. Amy eloquently articulates the necessity of grieving career losses and how processing these emotions is crucial to thriving in new opportunities. Her insights cater to women leaders facing transitions, encouraging them to pause, reflect, and embrace the winding road to leadership. Through compelling storytelling and actionable advice, the episode resonates with those navigating their messy middle while striving for growth and authenticity.
Key Takeaways
Toxic work environments can significantly undermine self-worth and confidence, often without immediate realization.
Validation from external observers can act as a catalyst for self-reflection and change.
Embracing career transitions, even if they seem like a step back, can offer a crucial space for healing and personal growth.
Grieving the loss of a professional identity or role is essential, even when the departure was beneficial.
Leadership is a winding path, demanding pauses and reflection to truly thrive in uncertain times.
Quotes
Thriving isn't about having it all figured out. It's about learning how to grow, lead, and move forward, even when things feel messy. You've just described a morally bankrupt organization. You need to ask yourself why you're still here. Whenever something ends, even something that needed to end, there is still a loss.
Value Recognition: The Foundation for Stronger, More Empowered Women Leaders
Saison 1 · Épisode 28
mercredi 6 mai 2026 • Durée 31:48
In this riveting episode of Thriving in the Messy Middle, host Amy P. Wilkins invites Joh Morris Benichou, a powerhouse in personal transformation, to share her insights and experiences. Joh, CEO of Sensory Leadership, reflects on her transformative journey from losing her job and visa to becoming a prominent leadership coach. They discuss the inevitable messiness of life's transitions and how to navigate them with grace and resilience. Amy and Joh delve into the importance of trusting one's instincts and recognizing personal power, especially for women leaders who often juggle multiple responsibilities and societal expectations.
Joh recounts a deeply personal and challenging period in her life that emphasized the importance of listening to her intuition and believing in her worth. Through Joh's story, the episode emphasizes that transformation doesn't happen in solitude but through community, resources, and self-awareness. As the conversation unfolds, Amy and Joh explore the value of guidance, the often hidden narratives of women's ambition, and the shift needed in corporate culture to truly honor women's multifaceted roles and potential leadership contributions.
Key Takeaways
Trust Your Instincts: Joh emphasizes the power of listening to one's inner voice, especially during uncertain phases of life.
Value Yourself: Recognizing personal worth is crucial for women to step into leadership roles and invest in their development.
Community and Support: Transformation is communal; leaning on others and seeking guidance are vital steps toward personal growth.
Courage to Evolve: Moving forward through messy transitions requires courage and openness to see and improve upon our perceived limitations.
Corporate Culture Shift: A discussion on how the corporate world must adjust its metrics to better appreciate women's true contributions and challenges.
Joh Morris Benichou Quotes
Most people meet you once you have succeeded. They don't see you before the success. I was a woman on a mission. I just didn't know what the mission was. Thriving isn't about having it all figured out. It's about learning how to grow, lead, and move forward, even when things feel messy.
The Leadership Skill No One Talks About: How to Receive
Saison 1 · Épisode 27
mercredi 29 avril 2026 • Durée 06:43
Amy P Wilkins, leadership coach and host of Thriving in the Messy Middle, explores the dynamics of giving and receiving support in leadership. She discusses how women often shoulder responsibilities and hesitate to ask for help, and highlights the power of allowing others to contribute. Through personal insights and coaching experiences, Amy emphasizes that accepting support fosters collaboration, trust, and growth. She encourages leaders to embrace vulnerability and shared ownership, underscoring the importance of being part of the giving-receiving loop.
The episode provides a compassionate yet firm reminder that allowing others to contribute isn't a weakness but rather an integral part of effective leadership. With her insightful perspective, Amy provides a safe space for listeners to slow down, identify what's truly going on, and maintain their authenticity amidst uncertainty. This episode is rich in reflections on the hurdles women face in balancing leadership roles and personal well-being.
Key Takeaways
The concept of being a 'giver' in leadership often leads women to avoid asking for help, hindering personal and team growth.
Allowing others to contribute can deepen collaboration, improve trust, and lead to more effective leadership.
Recognizing the importance of receiving help can transform it from feeling burdensome to an act of generosity and connection.
Leadership involves setting an example and enabling others to step up, thereby reinforcing shared ownership and confidence.
Thriving in transitional phases involves more than having it all figured out; it's about learning, adapting, and remaining true to one's values.
Quotes
The very thing that feels uncomfortable for you is the thing you love offering to others. Letting someone help isn't a sign of weakness but an opportunity for both parties to connect and engage. Sometimes the most powerful thing you can do as a leader is to let folks in, let them contribute, and be a part of the outcome. Receiving help was never meant to be a one-way experience. It's a loop. And you're meant to be part of all of it.
The Truth About Leading Through Uncertainty
Saison 1 · Épisode 26
mercredi 22 avril 2026 • Durée 23:32
In this engaging episode of Thriving in the Messy Middle, host Amy P Wilkins chats with Viktoria Degtar, a powerhouse in the media industry known for her leadership and innovation. Amy and Viktoria delve into the complexities of leading through disruption, with Viktoria sharing insights from her illustrious career, which includes key roles at Martha Stewart Living and Time. Despite her impressive journey, Viktoria highlights the importance of staying grounded and the critical role of maintaining a robust support network, both personally and professionally.
The episode explores several themes, including navigating career challenges, embracing change, and leading with intention during uncertain times. Viktoria speaks candidly about her early career lessons and how she was shaped by mentors and rigorous training environments. They also discuss the current state of the media industry, emphasizing the importance of adaptability and continuous learning, especially with the rise of AI technologies. Viktoria reflects on how maintaining clear communication and building strong team relationships can drive success even in the most challenging landscapes.
Key Takeaways
Embrace Learning and Growth: Viktoria shares how early career challenges can be profound learning opportunities, illustrating the importance of continuous professional development.
Leadership and Adaptability: In uncertain times, effective leadership requires flexibility and the ability to pivot quickly when things don't go as planned.
Support Networks Are Essential: The importance of cultivating strong personal and professional support networks for navigating career and life challenges is highlighted.
Leverage Change as an Opportunity: Viktoria emphasizes the value of viewing industry disruptions as opportunities for growth and innovation rather than obstacles.
Transparent Communication: Reinforces the need for leaders to maintain open lines of communication to build trust and loyalty within teams during periods of change.
Viktoria Degtar Quotes
Go back to basics. That's where I learned how to negotiate. Never expect perfection or certainty. It rarely arrives.
Honored as one of Business Insider's 30 Most Creative Women in Advertising, Jean Batthany is ruthlessly committed to creating impact. She is the founder of Art of the Pause and a pioneer of Regenerative Creativity. After 30 years in the business of creativity, Jean has created a new operating system and the conditions for ideas to flow with abundance vs being extracted through fear and scarcity. She has spoken at TEDx, Cannes Lions Festival of Creativity, and NASA JPL. As Walmart's first Chief Creative Officer, she led their evolution from a transactional company to an emotional brand. As VP, Global Creative at Disney, Jean transformed the in- house team into an award-winning integrated agency. She grew up making and leading creative agency side at DDB, Merkley + Partners, M+C Saatchi, BBDO, Saatchi, and is currently a fractional CCO, collaborating with mission-driven brands to win hearts, minds, spirits, and wallets.
Personal and Professional Support Systems: The significance of building a robust network, or a 'personal board of directors,' for guidance in both personal and professional spheres.
I've never been afraid of a challenge. If you challenge me, I'm taking you up on it. We've got to be comfortable being uncomfortable. Taking care of the people who took care of me made me a better and more compassionate leader. You can't take yourself too seriously all the time. You've got to protect your mental health. Be yourself, but always be true to who you are and what's important to you. I love to give people advice if they are seeking it, but I don't mean that my advice is the only way that something could be done.
Mentioned in this Episode
About Kenetta Bailey
Kenetta Bailey is a global marketing, communications, and growth executive with 25+ years of experience building and transforming B2B and B2C brands across advertising, media, consumer packaged goods, and entertainment. Known for driving revenue and building high-performing teams, she has a track record of delivering measurable results, from audience growth and digital innovation to product launches and P&L management, for some of the world's most recognized companies.
Most recently, Kenetta served as SVP, Marketing at Clear Channel Outdoor Americas, where she led a high-performing team to create data-driven content, enterprise storytelling, and integrated ad sales and product marketing materials, generating multi-million-dollar revenue growth through a full marketing mix including SEO, paid search, and AI-powered search strategies across the company's 28-market footprint. She transformed and relaunched the company's social and digital presence into lead-generating platforms, co-championed CSR and partnership marketing with national nonprofit organizations, and was selected by the CEO to define and implement the company's Mission, Vision, and Values, then led the cross- functional effort to cascade them through the culture, driving measurable improvements in employee engagement and retention.
Prior to Clear Channel, Kenetta held senior marketing leadership roles at CBS Radio, WPP/GroupM, Comcast/TV One, AMC Networks, NBC Universal, and Sony Music, and began her career in consumer packaged goods at PepsiCo and Kraft. Across these roles, she drove brand reinventions, launched new networks, won major global accounts, and delivered double- and triple-digit growth.
Today, Kenetta is the Founder of The Marketing Den, a consultancy delivering strategy, AI- powered MarComms, growth marketing, media, and digital services to B2B, B2C, and nonprofit clients.
Beyond her executive career, Kenetta has served on the boards of the Alliance for Women in Media, Arts Horizons, New Classrooms, and Planned Parenthood Federation of America, and taught persuasive and crisis communications to MBA students at the Wharton School of the University of Pennsylvania. Kenetta holds a bachelor's and master's degree in journalism from Northwestern University's Medill School and an MBA from the Kellogg School of Management at Northwestern.
If you're feeling uncomfortable, you're probably right where you need to be. Not all discomfort is the same…some can feel like expansion, some like depletion. The hardest part isn't being uncomfortable; it's knowing which kind you're in. Expansive discomfort might feel scary, but there's still a sense of possibility. Because this is the messy middle, the part of the journey where things aren't clear where you're in it, but you don't yet know what it's here to teach you. For me, it comes down to energy. Expansive discomfort might feel scary, but there's still a sense of possibility.
Michele Fino is the principal of her own minority owned, woman-run Branded Entertainment strategy consultancy. She is a Creative & Connected Strategic StorySeller. She helps brands, non-profits, production companies, media companies, tech companies, and networks with their content strategy and their StorySelling. She speaks at major conferences, runs thoughtful roundtables at events, & jumps in for creative ideations at agencies & brands. She believes that great storytelling can elicit behavior change. . . but people have to see it first. She is an idea generator that also plans, makes the right connections & writes deal terms for branded content, distribution, and marketing.
She lives on the UES of NYC, has three kids, and owns a lot of gym shoes, but does not belong to an actual gym.
Joh Morris Benichou is a leadership activation speaker and the founder of With Joh, where she works with executives, founders, and organizations to transform how leaders sustain performance under pressure. With over 30 years of experience and having worked with more than 50,000 leaders globally, Joh is known for creating powerful in-the-room shifts that restore clarity, energy, and presence.
Trained directly by Werner Erhard, Joh spent years leading large-scale transformational programs before evolving her own methodology, Sensory Leadership—a practice that goes beyond mindset and strategy to fundamentally change how leaders experience themselves in high-stakes environments.
Today, she works directly with executives, leads leadership activations, executive immersions, and private retreats, and is the creator of Tirtha, a global community for women in leadership. Her work focuses on helping high-performing leaders sustain results without burnout and lead with greater impact, resilience, and authenticity.
Giving isn't just generous, it's regulating and meaningful.
People don't learn to step up in environments where no one ever lets them.
A good idea can come from anything and anywhere on any level.
If anyone ever tells you that there is a balance between work and home, they're lying through their teeth.
If you want to make a change, if you want to make a big difference, then you need to take some big swings.
At the end of the day, if you're feeling uncomfortable, you're probably exactly where you need to be.
The future is completely unpredictable.
You need a really good, solid sounding board around you.
Don't do the job you have. Do the job you want.
You don't need to have all the answers, but you need to be able to have momentum.
I always try to hire people who are smarter than me. Always.
About Viktoria Degtar
A powerhouse in media transformation, Viktoria Degtar has spent 30+ years scaling businesses, breaking into new markets, and driving double-digit revenue growth. As Global Chief Business Officer at TIME, she redefined monetization, rebuilt the global sales organization, and skyrocketed international revenue by 300%—now nearly half of TIME's total. She's the force behind commercializing major editorial franchises like TIME100 NEXT, TIME100 Health, and the TIME100 Impact Awards across the UAE, Singapore, and Africa. Previously, as Bloomberg Media's Head of Sales & Marketing for EMEA, Viktoria reversed years of revenue decline, turning the region into Bloomberg's top global performer while spearheading expansion into the Middle East and Africa. She's also held leadership roles at The Huffington Post, Martha Stewart Living Omnimedia, and the Financial Times, consistently driving growth, digital reinvention, and market breakthroughs. A bold strategist and dealmaker, Viktoria excels at scaling businesses, forging high-impact partnerships, and pioneering revenue innovation in an evolving media landscape.
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