The Wholehearted Business Show – Détails, épisodes et analyse

Got some feedback or a question for Laura? Send it in here!

If social media is leaving you feeling exhausted, overwhelmed and maybe even a bit anxious - I know how you feel.

Many coaches feel like social media is a must have when it comes to marketing their businesses and getting clients, but that doesn’t have to be the case.

I’ve recently taken an extended break from Instagram and doubled down on my searchable platform marketing strategy and in this podcast I’ll be sharing the results.

Tune in to learn:

• Why I ditched Instagram and what I’ve done instead to get clients
• The unusual results I’ve experienced from being on social media less
• How to create a sustainable marketing strategy in today’s uncertain online space
• How I’d approach Instagram and social media if I decided to go back

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• The Searchable Show Method
• Ep 37 The Evergreen Instagram Grid Funnel

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

Things are evolving in the online space and what used to work well when it comes to marketing is shifting. In this episode of the show I’m sharing five specific things that are working well to market health and life coaching businesses, and some tips for how you can make changes in your strategy to double down on them.

Tune in to learn:

• How to tackle the rise of AI so you can still stand out
• Ways you can become more present across multiple marketing platforms in less time
• The one form of marketing you can’t ignore if you want to scale
• How having a clear point of view can transform your marketing

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Search & Connect
• The Searchable Show Method
• Ep 178 - From Overwhelmed to Booked: How to Create a Simple Marketing Plan that Works for You

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

Last year I hit a brick wall in my business and had a bit of a business wobble. I was struggling to create recurring income in a way that worked for me, and my offers just didn’t seem to be working the way I knew they could.

I decided to make some significant changes to my core signature offer, and create something I like to call a ‘group program / membership hybrid’

In this episode I’m going to share more on the group program / membership hybrid and why you might want to consider creating a similar offer in your coaching business.

Tune in to learn:

• What a group program / membership hybrid is
• Exactly how I have structured my B2B and B2C versions of this
• How this offer has totally transformed my recurring income
• Why I did the complete reverse what most coaches do - and why it worked

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Wholehearted Business - Laura’s Group Program / Membership Hybrid
• Laura’s 1:1 Mentoring 

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

When it comes to selling our services as a coach, one of the most powerful tools we have at our disposal is the humble testimonial! 

Testimonials from previous clients can play a very important role in how easily we sign new clients and sell other products and services, so it’s important that we collect those testimonials in the first place, and that they’re actually effective and communicate what they need to in order to help other people decide to work with you.

Tune in to learn:

• The three key questions you need to ask your clients to get better testimonials
• How to seek consent and make your clients feel safe so you can share their feedback
• Tips for generating more social proof
• The different ways you can collect testimonials and share them for maximum effectiveness

Check out the blog post that accompanies this episode (link to blog post)

Laura’s links:

Laura's website

Laura's Instagram

Laura's YouTube

Join Laura’s email list for updates

Other links mentioned in this episode:

• Aligned Client and Marketing Attraction Workshop (free!)
• Content Marketing for Coaches Club
• Video Ask

Got some feedback or a question for Laura? Send it in here!

If you're a newish coach in the first couple of months of your business, or even a more experienced coach who just feels like you're hitting a brick wall and shouting into the abyss of the internet and getting nothing back, then stay tuned. I'm going to be giving you some really honest advice about things that you can change and do differently to help your business grow.

Tune in to learn:

⚡ The number one thing you need to accept in this stage of business
⚡ The best things to focus your time on if you want to move the needle
⚡ The truth about ‘unicorn coaches’
⚡ Why your intuition is the most important guidance system

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Aligned Client and Marketing Attraction Workshop (free!)
• Wholehearted Business
• Content Marketing for Coaches Club
• How to market your coaching business without social media

Got some feedback or a question for Laura? Send it in here!

As coaches, a big part of what we do is working directly with clients - that includes onboarding them, supporting them in their package and off boarding them too. That can include a lot of tasks! Thankfully a great way to save time is to use tech tools to automate and manage some of the processes you go through with your clients.

However - there are a lot of options these days, so which is best for you and your coaching business? In this episode of the show I’m going to break it all down for you right from mapping out your needs to finding the right tech stack or all in one solution that’s going to work for you.

Tune in to learn:

• What you absolutely need to do before you start looking at tech systems
• How to create a tech stack that suits your business needs
• What is a CRM, and what features they typically include
• The best CRMs for health, life and spiritual coaches
• What should coaches consider when evaluating automation options
• What tools I use in my business

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Dubsado (affiliate link)
• Paperbell
• Satori App
• Practice Better

Got some feedback or a question for Laura? Send it in here!

On this episode of The Wholehearted Business Show, I’m talking all about how I try and stay organised and productive as a busy coach and a busy mother. I chat about how a six-week period has been "magic" for planning and taking action, how being a mother has actually helped my  productivity, and how I’ve been able to prioritise my own needs without feeling guilty. 

Whether you’re a mother or not, I hope this episode of the show gives you lots of tips you can apply to your own life and business for more productivity and organisation and less guilt.

Tune in to learn:

• A big behind the scenes look at what I have going on in my life - like how my childcare is set up
• The biggest thing that has helped me not feel guilty about how I spend my time
• The tools and habits I use to help me get shit done
• How I plan differently as a mother

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Planning Templates for Coaches (in Notion)
• How to implement non client days

Got some feedback or a question for Laura? Send it in here!

• How to know when it’s the right time to start a group program
• The two different models you can go for when you set up your group program structure
• How to create a transformative client journey
• Why group programs can be just as valuable, if not more so, than 1:1 offers

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

• Behind the Scenes of Running a Group Program
• Create Your Aligned Offer
• How to scale your coaching business
• Wholehearted Business Group Programme

Got some feedback or a question for Laura? Send it in here!

In this episode of The Wholehearted Business Show, we dive into the world of creating aligned offers for health, life, and spiritual coaches. 

We discuss why it's important to have an offer that aligns with your personal values and desires, and also provides results for your clients. Laura, shares step-by-step guidance on how to develop and sell your offer, using relatable language that shows how the product can benefit potential customers. Laura also shares her personal experience in creating the Create Aligned Offer program and how it can help listeners structure a coaching package that will sell. If you're looking for guidance on how to create an aligned offer that works for you and your audience, this episode is a must-listen.

Tune in to learn:

• The step-by-step process I follow whenever I create a new offer
• What it means for an offer to be ‘aligned’
• Where coaches often get stuck when it comes to creating offers that sell
• How to decide how your offers should be structured

JOIN CREATE YOUR ALIGNED OFFER

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates§

Other links mentioned in this episode:

• Create Your Aligned Offer
• How to do market research as a coach
• How to scale your coaching business
• Wholehearted Business Group Programme

Got some feedback or a question for Laura? Send it in here!

If you use content to market your coaching business then I’m guessing that one of the biggest problems you face is coming up with good ideas. 

Whether that’s Instagram posts, Facebook Live topics, blog post ideas or even what to email your list - so much of what we create to market our coaching businesses is content based, so it makes sense to have a few ideas up your sleeve that you can come back to when you just aren’t feeling all that creative.

Yes, in an ideal world we’d all wait until we feel that spark of a creative idea, or we’d have the perfectly strategic content marketing plan in place, but the reality is sometimes we just need to post something!

In this episode of the show I’m going to give you 6 things you can do easily to generate new content ideas if you’re a health or life coach.

Tune in to learn:

• My simple process for using Pinterest to generate content titles
• How you clients can be the key to creating great content
• How to create content ideas that easily sell your offers
• What to do if you constantly feel stuck for what to create or post!

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Content Marketing for Coaches Club
• Free Pinterest Marketing Planner for Coaches