The Whole Marketer podcast – Détails, épisodes et analyse

Episode #159. Our first episode of 2026 is a personal understanding and leadership topic on authentic leadership with advice from a senior marketer on key leadership skills and finding your style. 

Joining Abby is her guest David Enwright, Marketing Director at the Post Office and a long-time advocate for inclusive, human-centred leadership. With a career spanning HSBC, RBS, Allianz, and the Post Office, he has built a reputation for delivering commercial impact while creating environments where people feel safe, valued, and genuinely able to thrive. As a recognised role model for inclusive leadership, David leads with honesty and empathy, and brings lived experiences and candour to some of businesses most complex challenges. 

In this episode, David shares his definition of authentic leadership, the importance of deep active listening, trust and psychological safety, and how he has developed his authentic leadership style. Plus, David's career highs and lows and advice for marketers of tomorrow. 

00:00:00 Welcome and Introduction to Authentic Leadership 

00:02:47 Defining of Authentic Leadership 

00:05:00 David's Leadership Style 

00:06:25 The Importance of Deep Listening  

00:08:28 Creating the Right Environment for Conversations  

00:09:46 Arriving at an Authentic Leadership Style 

00:12:08 Learning from Mistakes and Personal Loss  

00:16:05 Recognizing and Preventing Burnout 

00:17:51 Building Psychological Safety and Trust  

00:21:11 Benefits of Psychological Safety  

00:23:09 Encouraging Bold Ideas and Growth Mindset  

00:24:47 David's Career Highs and Lows  

00:26:58 Advice for Marketers of Tomorrow

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: David Enwright | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact hello@thewholemarketer.com to get in touch with Abby and the team

Episode #158. Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; including the importance of clarity on your strategic choices and the movement you want to make through SMART objectives to ladder up to the commercial objectives. 

Abby's guest is experienced, award-winning marketing leader and friend of the podcast Andrew Geoghegan, Group Chief Marketing Officer at William Grant & Sons and ex PZ Cussons and Diageo. His paper on creating a culture of effectiveness at Diageo won Gold, Best New Learning, and Best Use of Data from the IPA and he has been recognised as one of the top 100 marketers by Marketing Week. 

In this episode, Andrew shares his experience of brand building and practical advice from his book 'Effective brand building' including organisational context when brand building, making strategic choices, meeting your consumer where they are and how to win/keep winning.  

Plus Andrew's highs and lows (since he last appeared on our podcast) and advice for marketers of tomorrow. 

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Andrew Geoghegan | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact hello@thewholemarketer.com to get in touch with Abby and the team

Episode #149. Today's topic is an area of personal understanding, enabling you to take the reins of your career so that it's happening for you, not to you. We're discussing purpose driven careers, packed with advice for how to make choices that enable you to be successful and fulfilled in your career and life as a whole. 

Joining Abby is her guest and experienced marketing leader, Megan Harrison. Having worked on many iconic brands such as Huggies, Durex, Warburtons and Carex, Megan's is now CMO at Grocery Aid, a charity with a long history of helping grocery workers through tough times, providing financial, emotional and practical support. 

In this episode, Megan shares her definition of a purpose driven career, the choices she's made in her personal career journey and why, and the questions to ask yourself when choosing your next role. 

Plus, her career highs and lows and advice for marketers of tomorrow. 

00:00:00 Welcome and Introduction to Brand Purpose 

00:03:41 Definition of Purpose  

00:04:40 Megan's Personal Journey to Identify Purpose  

00:05:54 Career Choices and Purpose Alignment  

00:09:13 Career Transitions  

00:12:25 Advice for Early Career Professionals  

00:15:40 Looking For Your Next Role  

00:20:13 Red Flags  

00:23:07 Connection to Brand Challenges  

00:25:05 Cultural Values in Organisations  

00:27:14 Career Highs and Lows  

00:30:57 Advice for Future Marketers

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Megan Harrison FCIM | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #59. This episode is a technical skill on Insight. As marketers you may always be on the lookout for consumer insight, but how do you know you've got it and crucially, do you know what to do with it?

Abby's guest expert is Helen Edwards; columnist at Marketing Week, a marketing academic (PhD in Marketing, MBA London Business School), author, teaching Fellow at London Business School and Director of consultancy Passionbrand, having worked with brands for over 25 years.

In this episode, Helen shares what is and isn't true insight, the 4 characteristics of true insight and how/when you don't always need a new one. Plus her career highs and lows and advice for marketers.

Episode #58. Work/life balance is the personal understanding topic in this episode. As marketers, we can often feel overwhelmed with the growing breadth of our role to be the voice of our consumer and lead the commercial agenda. But making time for what brings you joy outside of work that plays to your values, is so important to fuel the energy and stimulation you need in your role - and creates harmony for a fulfilling life as a whole.

Abby's guest expert is Nina Holdaway, ex-client-side for brands such as Unilever and Heinz before growing consultancy Brand Learning, now part of Accenture; where Nina leads her team of experts in building the capabilities of people and organisations to deliver customer-centred growth.

In this episode, Nina shares her definition and tips for work/life balance. Plus her passion for mentoring and career highs and lows.

#Ep57. Culture and hybrid ways of working is the soft skills topic for marketers in this episode.

As a result of the pandemic many of us have continued the trend to work flexibly either with hybrid models or working from home – but how can we keep our teams connected and the culture alive when not together?

To discuss this with Abby is Tamara Littleton, CEO of agency The Social Element. Founded 19 years ago, the agency has always had roots in remote working to attract great talent and grow quickly.

In this episode, Tamara shares her tips on maintaining organisational culture, pros and cons of hybrid working plus her career highs and lows including the insight to create Polpeo – specialists in social media crisis simulations.

Episode #56. Authenticity is the leadership and personal understanding topic in this episode. 

Abby is joined by Marketing Week's Marketer of the Year – Keith Moor, to discuss the importance of authenticity and how being your best self at work and leading by example starts by knowing yourself, your personality and clarity on your values. 

Keith Moor is Chief Marketing Officer of Camelot, the operator of the National Lottery. Prior to this role Keith worked at Santander at the time of launching the new brand into the UK. 

In this episode, Keith shares his journey to greater personal understanding and what his purpose is. Plus, his career highs and lows – a must listen from such an inspirational marketer. 

Sponsored by Labyrinth Marketing

www.labyrinthmarketing.co.uk

Episode #55. This episode's topic is Long-term strategy, a key technical skill for marketers. Long-term strategy has never been more important, as we emerge from 18months of pandemic to regroup and look forward to where we are going to take our brand's business but also to play our part in important issues such as climate change, global trust and the inequality crisis.

To discuss long-term strategy in a post-covid world, Abby is joined by Eleanor Winton, founder of Foresightfully consulting and author of The Disruption Game Plan.

Eleanor addresses the marketer's role in planning for innovation vs risk, the behaviours, mindset and energy levels marketers need when developing strategy, plus an exercise for you to try to identify uncertainty for your long-term scenario planning.

Episode #54. Programmatic Marketing is the technical skill in this episode. Programmatic marketing is the machine automated, real-time bidding to place ads to relevant and targeted audiences. It is audience-led targeted advertising using data to focus on the person or place, rather than a particular keyword.

Joining Abby is James Kenny, head of programmatic marketing at Search Laboratory. He works with a variety of clients to manage their display, video, audio, native and paid social activity.

James explains what is programmatic marketing and how it works, pros and cons, how to use it within your strategy and his advice for marketers of tomorrow.

Sponsored by Labyrinth Marketing

www.labyrinthmarketing.co.uk

Episode #53. 'Data to create impact' is the technical skill in this episode. As marketers' roles are evolving to be the voice of the consumer and lead the commercial agenda, we need to have a variety of quality data sources to allow us to both monitor effectiveness but also use to mine to develop customer insight.

Abby's guest expert on this topic is Mark Phibbs, currently VP of Marketing at Cisco and also has a rich background working in tech companies. He also leads a consolidated centralised insight and analytics function.

Mark shares his advice for marketers to utilise data and why he believes we should know our customers better than everyone else in the business. Plus his honest and relatable career highs and lows.