Funnel Visionaries: Real talk on…

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People-first content: How to balance buyer needs, business goals, and stakeholder demands.

Saison 1 · Épisode 1

mercredi 29 janvier 2025 • Durée 55:13

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.

In our debut episode, Konrad chats with Shelby Blitz, Content Director at HiBob, about people-first content and balancing buyer needs, business goals, and stakeholder demands.

In this episode, you’ll discover:

Why the best content is “people-first”
Why relying solely on SEO isn’t enough
How to connect ToFu, MoFu, and BoFu content
HiBob’s recipe for creating content customers crave

Tune in for real insights, expert strategies, and tips to elevate your marketing game.

https://youtu.be/GHSXrs877GM

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Funnel Visionaries: Real Talk on Perfecting the Customer Journey Teaser Trailer Season One

Saison 1

lundi 27 janvier 2025 • Durée 00:47

NOT JUST ANOTHER PODCAST

Funnel Visionaries: Real talk on perfecting the customer journey, the podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders, this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the unique aftercare territory of AFFU (after-funnel).

In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way.

Check out our first trailer to get a sneak peek into the next couple of episodes!

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Why B2B Marketing is Broken: Dark Funnels, AI, and The Attribution Struggle

Saison 1 · Épisode 7

mercredi 7 mai 2025 • Durée 39:05

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

This week, Konrad’s chatting with Liza Mischel, VP of Marketing at a major HR tech scale-up. They’re asking the question that sends a shiver down many a marketer’s spine: how much are we really driving sales?

They’ll tackle how to track down your real attribution stats and how to make sure you’re actually helping close sales (not just delivering MQLs).

In this episode, you’ll discover:

Why your job doesn’t end when you hand over the MQLs
What real attribution looks like (hint: not just first or last touch)
Why AI shouldn’t be writing your sales emails (but should be helping you identify the best ones)
How to build relationships between marketing and sales

Don’t miss this one – Liza’s one of the sharpest voices in the game, and she’s changing the face of B2B tech marketing.

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Thought Leadership as a Service": How to Maximise CLV with Clever Content

mercredi 16 avril 2025 • Durée 44:25

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey — where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey — and maybe crack a joke or two along the way.

This week, Konrad chats with Melissa Catelli, Head of Content at AECOM, about how they’re using client insights to shape their successful AFFU content strategy – and why ‘thought leadership as a service’ is the future of B2B marketing.

In this episode, you’ll discover:

How to transform client listening into content gold
Why good content is all about value over volume (no shouting necessary)
How to perfect cross-selling, upselling, and retention (even with a lean-but-keen marketing team)
A peek behind the ‘hat ‘do more with less’ curtain within global organisations
How AI has evolved into a stellar sparring partner for human-led thought leadership

Tune in to get real insights, expert strategies, and insider tips that bewitch, beguile, and bowl over your audience… and most importantly, make them come back for more.

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Marketing Magic: Pirate Funnels, RRRR, and the Power of Referrals with Louise Hamer-Brown

Saison 1 · Épisode 5

mercredi 26 mars 2025 • Durée 48:23

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by Konrad Sanders, this podcast takes you through every stage of the customer journey, from TOFU all the way to AFFU.

This week, Louise Hamer-Brown joins Konrad to reveal why the traditional funnel is outdated and how B2B brands should rethink marketing for long-term growth.

In this episode, you’ll discover:

Why the traditional funnel is dead
How the Pirate Funnel (AAARRR) aligns with customer growth
Why referral marketing is a goldmine for B2B
How Tesla, Airbnb & Dropbox built legendary referral programs
How retention, advocacy & customer lifetime value fuel real business success

Tune in for expert insights, real-world strategies, and a fresh approach to marketing that actually drives revenue.

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Timing is Everything: Cracking the Education Code with SolarSmartEnergy’s Morgan Pierce

Saison 1 · Épisode 4

mercredi 12 mars 2025 • Durée 47:04

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.

This week, Konrad chats with Morgan Pierce about funnel marketing that actually works – and how to avoid the lazy, scattergun approach.

In this episode, you’ll discover:

✅ What are the biggest marketing mistakes brands make

✅ Why lazy marketing is killing your conversions

✅ The power of personalization in funnel marketing

✅ How to get your timing just right

✅ The secret to nurturing leads like a pro

Tune in to find out how to create content that actually converts and drives real engagement, and elevate your marketing game.

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Purpose on Tap: How Boots UK Pours Meaning into Every Customer Moment

Saison 1 · Épisode 3

mercredi 26 février 2025 • Durée 46:15

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only, Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

This week, Konrad chats with Peter Markey, Chief Marketing Officer at Boots UK, to discover how one of the UK’s most iconic brands is evolving its marketing approach to put customers first.

In this episode you'll discover:

✅ The secret to balancing digital and in-store experiences

✅ How personalisation is shaping the future of retail marketing

✅ Why brand trust is the difference between sinking and swimming in today’s competitive landscape

✅ The next bold moves for Boots UK’s customer engagement strategy

Tune in for real insights, expert strategies, and tips to elevate your marketing game.

Who’s Konrad Sanders?

Konrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space.

Follow Konrad Sanders on his socials:👉 LinkedIn:

https://www.linkedin.com/in/konradsanders👉 X (Twitter): https://twitter.com/KonradSanders

The Power of Compound Marketing with Fountain Partnership’s Marcus Hemsley

Saison 1 · Épisode 2

mercredi 12 février 2025 • Durée 58:25

Welcome toFunnel Visionaries: Real Talk on Perfecting the Customer Journey, the podcast where marketing meets mastery.

Hosted byKonrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

This week, Konrad chats withMarcus Hemsley, Co-Founder of Fountain Partnership, about ethical marketing, data-led decision-making, and the psychology behind high-converting campaigns.

In this episode, you’ll discover:

🎯 Why the best marketing strategies are built on psychology and data

🎯 How to drive scalable growth without resorting to shady tactics

🎯 The key to creating a marketing funnel that converts – and retains – customers

Tune in for expert insights, actionable strategies, and some hard-hitting marketing truth bombs.

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From Mary Poppins to Misunderstood: Why Marketing Deserves More Respect

Saison 1 · Épisode 12

mercredi 2 juillet 2025 • Durée 49:47

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel from TOFU to AFFU.

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey… and maybe crack a joke or two along the way.

This week, Konrad chats with Alex Noble, Head of Digital at a leading UK bank, about why marketing should be treated as a growth-driving powerhouse, not just sales support.

Why your brand is your biggest revenue lever (and how to use it like one)
Foolproof ways to earn trust (and budget) from the C-suite
The secret to B2B content that lands
Why your best leads come from listening, not shouting
Why “going viral” might be killing your strategy, not saving it

Tune in for bold truths, sharp strategies, and fresh thinking to power up your marketing game.

In this episode, you’ll discover:

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Measure Twice, Cut Once: Why Strategy Should Always Come Before Execution

Saison 1 · Épisode 11

mercredi 25 juin 2025 • Durée 36:31

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU to AFFU.

This week, Konrad chats with Gareth Turner, founder of Big Black Door and ex Head of Marketing at Weetabix, about why strategy should always come before execution.

In this episode you’ll discover:

What “measure twice, cut once” really means for marketing
Why chasing tactics without strategy is a dangerous game
How to build alignment between your plan and your outputs
How to retrofit better thinking into BAU marketing

Tune in for real insights, expert strategies, and tips to elevate your marketing game.

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Funnel Visionaries: Real talk on perfecting the customer journey – Détails, épisodes et analyse

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Funnel Visionaries: Real talk on perfecting the customer journey – Détails, épisodes et analyse

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Qualité et score du flux RSS

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Podcasts et contenus similaires

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Apple Podcasts

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LinkedIn5

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