The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita – Détails, épisodes et analyse

https://page2pod.com - Google I/O 2026 may have marked the biggest transformation in Google Search in over 25 years. In this episode of the Page Two Podcast, Jon Clark, Joe DeVita, and Constance Chen break down the most important announcements from Google I/O and what they mean for marketers, SEO professionals, ecommerce brands, and content creators.

Constance attended Google I/O in person and shares firsthand insights into Google's evolving AI ecosystem, including AI Mode, AI Overviews, Ask YouTube, Universal Commerce Protocol (UCP), Universal Cart, WebMCP, AI agents, and the future of agentic search.

The discussion explores how user behavior is changing, why traditional SEO metrics may become less important, and what businesses should be doing over the next 30 days, 90 days, and beyond to remain visible in AI-powered search experiences.

🤖 In This Episode
• Why Google is positioning AI as the future of Search rather than a search feature
• Key takeaways from Google I/O 2026 and the evolution of AI Mode
• How AI Overviews and AI Mode are merging into a seamless search experience
• What Google's redesigned search bar reveals about the future of search behavior
• How personalization and multimodal search are changing discovery
• What AI Search Agents mean for publishers, marketers, and consumers
• Why Ask YouTube could become a major visibility opportunity for brands and creators
• Understanding Universal Commerce Protocol (UCP) and Universal Cart
• How AI agents may soon complete purchases on behalf of users
• What WebMCP means for websites preparing for the agentic web
• Actionable recommendations for the next 30, 90, and 180 days
• Why video content is becoming increasingly important for AI visibility
• The future of ecommerce, content marketing, and Answer Engine Optimization (AEO)
• Predictions for Google I/O 2027 and the next wave of AI-driven search innovation

Whether you're an SEO professional, ecommerce leader, content marketer, or business owner, this episode provides practical insights into how Google's AI-first future is reshaping visibility, traffic, and online growth.

🔔 Subscribe for more expert discussions on SEO, AI search, digital marketing, and answer engine optimization.

💬 Comment below: Which Google I/O 2026 announcement do you think will have the biggest impact on your business—AI Mode, Ask YouTube, UCP, or WebMCP?

🛠️ Tools & Resources Mentioned
• Google AI Mode
• Google AI Overviews
• Ask YouTube
• Ask Maps
• Universal Commerce Protocol (UCP)
• Universal Cart
• WebMCP
• AI Search Agents

Sponsored by Moving Traffic Media

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https://page2pod.com - In this season finale of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Nick Swan, founder of SEOTesting, to explore the future of SEO experimentation, AI-powered workflows, and the rise of MCP servers.

Nick shares how he accidentally built SEOTesting from a side project tracking coupon code SEO changes in Excel into a leading SEO experimentation platform used by agencies, consultants, and enterprise teams. The conversation dives deep into statistical significance in SEO testing, content refresh strategies, AI-assisted development with Claude Code and Codex, and how modern SEO teams are adapting to Google’s evolving search landscape.

⚙️ In This Episode
• 🚀 Nick Swan explains how SEOTesting evolved from a side project into a full SaaS business
• 📊 A practical explanation of statistical significance for SEO experiments
• 🤖 How Claude Code and Codex are accelerating software development
• 🔍 Why content refreshes consistently outperform many SEO tactics
• 🧠 Using Google patents and AI to generate better SEO personas
• 🔗 How MCP servers connect SEO tools, AI workflows, and automation
• 📈 Lessons from analyzing over 140,000 SEO tests
• ⚡ Why AI agents may soon be making SEO changes autonomously
• 🛠️ Insights into building scalable SEO workflows for agencies and in-house teams
• 📚 Nick’s favorite startup and productivity resources for founders

The episode also explores:
• How SEO split testing actually works
• Why content refreshes remain one of the highest-performing SEO tactics
• How AI workflows and MCP servers are reshaping SEO tooling
• The role of personas and query fan-out in AI-driven content optimization
• Why agencies and enterprise teams still need reliable SEO infrastructure
• The future of automated SEO monitoring and agentic workflows
• Startup lessons from bootstrapping a SaaS company for nearly a decade

This episode is packed with actionable SEO insights, AI workflow ideas, and startup lessons for marketers, founders, and technical SEOs alike.

🛠️ Tools & Resources Mentioned
• SEOTesting.com → https://seotesting.com/
• Nick Swan on LinkedIn → https://www.linkedin.com/in/nickswan/
• Nick Swan on Twitter → https://x.com/nickswan
• SEOTesting MCP Server → https://www.loom.com/share/07db5eddb12b44b1abca348895d567df
• SEOTesting.com 45 Day Extended Free Trial Offer → https://seotesting.com/partner/page2pod/

📣 Subscribe to the Page 2 Podcast for more interviews with leading SEO founders, growth marketers, and AI innovators shaping the future of search.

💬 Comment below: What SEO workflow or AI automation are you most excited to test in 2026?

Sponsored by Moving Traffic Media

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https://page2pod.com - AI is transforming how users discover information, shifting from traditional search engines to AI-powered answers. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Baruch Toledano (SimilarWeb) to break down the latest insights from the Generative AI Landscape Study and the 2026 AI Brand Visibility Report.

They explore how AI search differs from Google, why prompts are getting longer and more complex, and what it takes for brands to appear inside AI-generated answers. From the rise of niche publishers to the growing importance of your entire digital footprint, this episode is packed with actionable insights for marketers navigating the next era of search.

🔍 In This Episode

• How AI is compressing the internet into a single answer and changing discovery
• Why AI prompts are dramatically longer than traditional search queries
• The surprising rise of niche publishers and long-tail content in AI results
• How SEO and AEO (Answer Engine Optimization) now work together
• Why your entire digital footprint matters more than ever
• The role of brand recall and branded search in AI-driven journeys
• How industries like fashion are winning in AI search visibility
• Why Reddit and consensus across sources are key ranking signals
• The growing importance of content depth, FAQs, and follow-up questions
• How AI and Google complement each other in the customer journey

This episode reveals how marketers can adapt their strategies to stay visible in an AI-first search world.

If you found this episode valuable, subscribe to the Page 2 Podcast for more insights on SEO, AI, and digital marketing.

💬 Comment below: How are you adapting your SEO strategy for AI search and AEO?

🛠️ Resources & Platforms Mentioned
• Follow Baruch Toledano on LinkedIn - https://www.linkedin.com/in/baruchtoledano/
• Baruch Toledano's Tech SEO Connect presentation: https://www.youtube.com/live/4whGj6qpZWY?si=EvTsXPFJmMD6QHPP&t=497
• SimilarWeb - https://www.similarweb.com/
• 2025 Generative AI Landscape: The State Of Gen AI - https://www.similarweb.com/corp/2025-generative-ai-landscape/
• 2026 Generative AI Brand Visibility Index - https://www.similarweb.com/corp/2026-genai-brand-visibility-index/

Sponsored by Moving Traffic Media

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In this episode of The Page 2 Podcast, Jacob Stoops chats with Brian Gorman, SEO Director at Go Fish Digital, about his unorthodox entry into digital marketing—from a freelance musician and music teacher to a backlink penalty removal specialist and beyond. 

Inside the episode:

• Brian’s SEO origin story: From chords to crawls
• Lessons learned removing manual penalties at scale
• How content consolidation drove 120% YoY blog growth
• 301 vs 302: the law firm fix that saved thousands in traffic
• His first SEO panel experience and dealing with impostor syndrome
• Why technical SEO feels like “boots on the ground” work
• The power of mentorship and agency culture
• Sublime Text, regex dreams, and the weirdest client call mistake ever

Whether you’re early in your SEO career or deep in technical implementation, Brian shares honest, practical insight with humility and humor.

Sponsored by Moving Traffic Media

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In this episode, I talk with Jennifer Wright, Technical SEO Associate at Go Fish Digital. We talk about how she went from social media to SEO, why SEO is like golf, how she helped one of her clients go from no visibility to ranking for huge search volume phrases by filling content gaps, how she was able to help another client rank for a highlight competitive “vanity phrase,” some advice she’s gotten while dealing with impostor syndrome when considering speaking at conferences, the women’s empowerment movement currently taking place in SEO and other industries, as well as her love for Duke basketball and the home renovation shows, and so much more.

Jennifer shares:

• How she used content gap analysis to take clients from invisible to ranking for high-volume keywords
• How she handled a client demanding results for impossible “vanity” terms—and got them anyway
• Why SEO is like golf (and what that means for making real progress)
• Why updating old blog posts can unlock powerful growth
• How empathy and patience are SEO’s most underrated skills
• Her experience as the first woman hired on Go Fish Digital’s SEO team—and what’s changing for women in tech

💬 Whether you’re early in your SEO career or leading technical audits, Jennifer’s candid perspective is a must-hear. This episode blends practical advice with powerful insight into inclusion, mentorship, and career development in digital marketing.

Sponsored by Moving Traffic Media

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In this episode of the Page 2 Podcast, we are doing a special edition crossover with some of my Search Discovery colleagues! Myself, Tim Wilson and Michael Helbling of the Digital Analytics Power Hour podcast, as well as Noah Omri Levin who runs the Digital Marketing Life podcast decided to collaboration and share our experience with getting a podcast off the ground and making it successful. We talk about all kinds of topics including: 

• Why we all started podcasts—and the realities that came with it
• How to choose your podcast format, equipment, and software
• Tips for podcast branding and episode structure
• Recommended tools for recording, editing, and publishing
• Pros/cons of Anchor, Libsyn, and other hosting platforms
• Strategies for growing your audience and maintaining consistency
• How podcasting opens doors, builds networks, and creates career momentum

💬 Whether you're SEO-focused, data-driven, or just curious about creating content in audio form, this episode is a candid deep dive into how to podcast the right way—and why you probably shouldn’t unless you’re ready to commit. 

🔔 Subscribe for real-world digital marketing stories and strategy talk: https://www.youtube.com/@thepage2podcast922

Sponsored by Moving Traffic Media

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In this episode, we chat with JR Oakes, Senior Director of Technical SEO Research at Adapt Partners and part of the thriving SEO community in Raleigh, North Carolina. JR shares stories of success, catastrophic mistakes, high-stakes migrations, and how a single rogue noindex tag nearly wiped out millions in traffic.

We talk about how he went from a career as an architectural glass designer to a developer, then an SEO, and then a technical SEO. We also talk about how he got involved setting up the Beer and SEO meetup group in Raleigh as well as his involvement in the well-known Tech SEO Sub-Reddit that has had some amazing industry guests. 

We cover public speaking, impostor syndrome, how things in SEO could be automated over the next several years, the current climate within the SEO community, what it’s like to be named to Search Engine Journal’s Top 140 SEO’s to follow in 2019 (which came with his own SEO baseball card), and so much more!

Topics covered:

• Going from IT side-hustles to SEO internships
• AngularJS, JavaScript SEO, and how pre-rendering works
• Implementing structured data at scale
• Why Screaming Frog and Sitebulb are still irreplaceable
• Tools like Ahrefs, Deepcrawl, and SEMrush—what they do best
• Communicating ROI and the challenge of client implementation
• Why patience and empathy are crucial for long-term SEO success
• Voice search, schema trends, and local reputation as ranking signals

💬 Whether you’re knee-deep in audits or just entering the SEO world, this episode is packed with real talk, actionable tips, and career perspective.

Sponsored by Moving Traffic Media

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In this episode, I go on a rant about Google's decision to retire the Rel=Next & Prev tags, which they announced on Twitter. Google went and did it - they forced me to quote Spider Man! Argh! 

In this episode:

• The Twitter thread that exposed Google's pagination pivot
• Why the sudden removal of rel next/prev was irresponsible
• How this affects large sites, eCommerce pagination, and indexing equity
• Google's confusing advice to "use a view-all page" 🤯
• What SEOs should learn: always test, never assume
• How to communicate these rapid shifts to clients and stakeholders

💥 Whether you're deep in technical SEO or just learning the ropes, this episode delivers a real-time look at how fast the landscape changes—and why you can’t afford to blindly follow documentation.

More coverage of the story on Search Engine Rountable, Search Engine Land, and Search Engine Journal.

Sponsored by Moving Traffic Media

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In this episode, we talk with Tom Rayner, Digital Marketing & Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at Yando. Tom is my first interviewee across the pond and is based in London! Who-hoo! So get ready for what I think is a really valuable and informative conversation as we tell Tom’s SEO story.

We discuss:

• Transitioning from copywriting to SEO strategy
• Why SEO still feels like an afterthought in many marketing orgs
• How to measure and report non-branded SEO impact
• Overcoming impostor syndrome as an SEO
• What “performance-based SEO pricing” looks like in the real world
• Calling out toxic behavior at conferences and on SEO Twitter
• The need for inclusion, equality, and accountability in digital marketing

💡 Whether you're new to SEO, managing clients, or reflecting on the culture of this industry—this episode pulls no punches and goes deep.

Sponsored by Moving Traffic Media

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In this episode, I talk with Janet Bartoli, Managing Partner, Strategic SEO Lead, and SEO Educator at Strategy Rework – a company dedicated to helping in-house SEO’s become successful. If you’ve ever battled impostor syndrome, struggled to communicate value, or wondered how to price your SEO services—this one’s for you.

Janet has been doing SEO since the early 2000’s and has basically done everything from In-House, to Agency, to Consulting, to Speaking, and to educating. We talk about what it’s like to be the lead client-facing SEO across all major accounts, what it’s like to lead and develop less experienced SEOs, and what it’s like to work on complex projects that are packed with the pressure to perform. 

We dive into:

• The challenge of pricing high-level SEO engagements
• Why implementation—not strategy—is the biggest client roadblock
• Case study: how one rogue canonical tag cost millions in revenue
• Thoughts on "SEO celebrities" vs real practitioners
• The Traffic Think Tank community and why she stays active
• Scaling SEO with better tooling and fewer silos

🧠 Whether you're freelance, in-house, or running an agency, Janet’s insights are real, relevant, and refreshingly direct.

Sponsored by Moving Traffic Media

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