Explorez tous les épisodes du podcast The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita
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| 😳 "Google Search As You Know It Is Over" — What Happens Next? | 01 Jun 2026 | 00:53:26 | |
https://page2pod.com - Google I/O 2026 may have marked the biggest transformation in Google Search in over 25 years. In this episode of the Page Two Podcast, Jon Clark, Joe DeVita, and Constance Chen break down the most important announcements from Google I/O and what they mean for marketers, SEO professionals, ecommerce brands, and content creators. Constance attended Google I/O in person and shares firsthand insights into Google's evolving AI ecosystem, including AI Mode, AI Overviews, Ask YouTube, Universal Commerce Protocol (UCP), Universal Cart, WebMCP, AI agents, and the future of agentic search. The discussion explores how user behavior is changing, why traditional SEO metrics may become less important, and what businesses should be doing over the next 30 days, 90 days, and beyond to remain visible in AI-powered search experiences. 🤖 In This Episode Whether you're an SEO professional, ecommerce leader, content marketer, or business owner, this episode provides practical insights into how Google's AI-first future is reshaping visibility, traffic, and online growth. 🔔 Subscribe for more expert discussions on SEO, AI search, digital marketing, and answer engine optimization. 💬 Comment below: Which Google I/O 2026 announcement do you think will have the biggest impact on your business—AI Mode, Ask YouTube, UCP, or WebMCP? 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🚀 Nick Swan Reveals the Future of SEO Testing, AI Workflows & MCP Servers | 25 May 2026 | 00:50:25 | |
https://page2pod.com - In this season finale of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Nick Swan, founder of SEOTesting, to explore the future of SEO experimentation, AI-powered workflows, and the rise of MCP servers. Nick shares how he accidentally built SEOTesting from a side project tracking coupon code SEO changes in Excel into a leading SEO experimentation platform used by agencies, consultants, and enterprise teams. The conversation dives deep into statistical significance in SEO testing, content refresh strategies, AI-assisted development with Claude Code and Codex, and how modern SEO teams are adapting to Google’s evolving search landscape. ⚙️ In This Episode The episode also explores: This episode is packed with actionable SEO insights, AI workflow ideas, and startup lessons for marketers, founders, and technical SEOs alike. 🛠️ Tools & Resources Mentioned 📣 Subscribe to the Page 2 Podcast for more interviews with leading SEO founders, growth marketers, and AI innovators shaping the future of search. 💬 Comment below: What SEO workflow or AI automation are you most excited to test in 2026? Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Inside the New 2026 AI Search Study: What Marketers Must Know with Baruch Toledano 📊 | 23 Mar 2026 | 00:50:26 | |
https://page2pod.com - AI is transforming how users discover information, shifting from traditional search engines to AI-powered answers. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Baruch Toledano (SimilarWeb) to break down the latest insights from the Generative AI Landscape Study and the 2026 AI Brand Visibility Report. They explore how AI search differs from Google, why prompts are getting longer and more complex, and what it takes for brands to appear inside AI-generated answers. From the rise of niche publishers to the growing importance of your entire digital footprint, this episode is packed with actionable insights for marketers navigating the next era of search. 🔍 In This Episode • How AI is compressing the internet into a single answer and changing discovery This episode reveals how marketers can adapt their strategies to stay visible in an AI-first search world. If you found this episode valuable, subscribe to the Page 2 Podcast for more insights on SEO, AI, and digital marketing. 💬 Comment below: How are you adapting your SEO strategy for AI search and AEO? 🛠️ Resources & Platforms Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎙️ From Drummer to Director: Brian Gorman’s Journey from Teaching Music to Leading SEO at Go Fish Digital - Episode #21 | 18 Jun 2019 | 01:08:25 | |
In this episode of The Page 2 Podcast, Jacob Stoops chats with Brian Gorman, SEO Director at Go Fish Digital, about his unorthodox entry into digital marketing—from a freelance musician and music teacher to a backlink penalty removal specialist and beyond. Inside the episode:
Whether you’re early in your SEO career or deep in technical implementation, Brian shares honest, practical insight with humility and humor. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 📈 From Social to Search: Jennifer Wright’s Rise as a Technical SEO & Voice for Inclusion - Episode #20 | 03 Jun 2019 | 01:01:23 | |
In this episode, I talk with Jennifer Wright, Technical SEO Associate at Go Fish Digital. We talk about how she went from social media to SEO, why SEO is like golf, how she helped one of her clients go from no visibility to ranking for huge search volume phrases by filling content gaps, how she was able to help another client rank for a highlight competitive “vanity phrase,” some advice she’s gotten while dealing with impostor syndrome when considering speaking at conferences, the women’s empowerment movement currently taking place in SEO and other industries, as well as her love for Duke basketball and the home renovation shows, and so much more. Jennifer shares:
💬 Whether you’re early in your SEO career or leading technical audits, Jennifer’s candid perspective is a must-hear. This episode blends practical advice with powerful insight into inclusion, mentorship, and career development in digital marketing. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎧 Want to Launch a Podcast? Here’s Everything We Wish We Knew Before Starting - Episode #19 | 10 May 2019 | 01:18:53 | |
In this episode of the Page 2 Podcast, we are doing a special edition crossover with some of my Search Discovery colleagues! Myself, Tim Wilson and Michael Helbling of the Digital Analytics Power Hour podcast, as well as Noah Omri Levin who runs the Digital Marketing Life podcast decided to collaboration and share our experience with getting a podcast off the ground and making it successful. We talk about all kinds of topics including:
🔔 Subscribe for real-world digital marketing stories and strategy talk: https://www.youtube.com/@thepage2podcast922 Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🧠 JR Oakes on Technical SEO, Learning by Fire, and Keeping Clients from Nuking Traffic - Episode #18 | 19 Apr 2019 | 01:25:01 | |
In this episode, we chat with JR Oakes, Senior Director of Technical SEO Research at Adapt Partners and part of the thriving SEO community in Raleigh, North Carolina. JR shares stories of success, catastrophic mistakes, high-stakes migrations, and how a single rogue noindex tag nearly wiped out millions in traffic. We talk about how he went from a career as an architectural glass designer to a developer, then an SEO, and then a technical SEO. We also talk about how he got involved setting up the Beer and SEO meetup group in Raleigh as well as his involvement in the well-known Tech SEO Sub-Reddit that has had some amazing industry guests. We cover public speaking, impostor syndrome, how things in SEO could be automated over the next several years, the current climate within the SEO community, what it’s like to be named to Search Engine Journal’s Top 140 SEO’s to follow in 2019 (which came with his own SEO baseball card), and so much more! Topics covered:
💬 Whether you’re knee-deep in audits or just entering the SEO world, this episode is packed with real talk, actionable tips, and career perspective. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| ⚠️ Google Quietly Kills rel="next" & rel="prev" – What It Means for SEO Strategy - Episode #17 | 22 Mar 2019 | 00:18:15 | |
In this episode, I go on a rant about Google's decision to retire the Rel=Next & Prev tags, which they announced on Twitter. Google went and did it - they forced me to quote Spider Man! Argh! In this episode:
💥 Whether you're deep in technical SEO or just learning the ropes, this episode delivers a real-time look at how fast the landscape changes—and why you can’t afford to blindly follow documentation. More coverage of the story on Search Engine Rountable, Search Engine Land, and Search Engine Journal. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎧 From Copywriter to Consultant: Tom Rayner on SEO Strategy, Industry Challenges & Speaking Out - Episode #16 | 21 Mar 2019 | 01:25:27 | |
In this episode, we talk with Tom Rayner, Digital Marketing & Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at Yando. Tom is my first interviewee across the pond and is based in London! Who-hoo! So get ready for what I think is a really valuable and informative conversation as we tell Tom’s SEO story. We discuss:
💡 Whether you're new to SEO, managing clients, or reflecting on the culture of this industry—this episode pulls no punches and goes deep. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🔥 From Freelance to Founder: Janet Bartoli on Building SEO Teams, Scaling Enterprise & Staying Sane - Episode #15 | 13 Mar 2019 | 01:17:36 | |
In this episode, I talk with Janet Bartoli, Managing Partner, Strategic SEO Lead, and SEO Educator at Strategy Rework – a company dedicated to helping in-house SEO’s become successful. If you’ve ever battled impostor syndrome, struggled to communicate value, or wondered how to price your SEO services—this one’s for you. Janet has been doing SEO since the early 2000’s and has basically done everything from In-House, to Agency, to Consulting, to Speaking, and to educating. We talk about what it’s like to be the lead client-facing SEO across all major accounts, what it’s like to lead and develop less experienced SEOs, and what it’s like to work on complex projects that are packed with the pressure to perform. We dive into:
🧠 Whether you're freelance, in-house, or running an agency, Janet’s insights are real, relevant, and refreshingly direct. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 📈 How Nick Eubanks Scaled an SEO Empire – From Side Hustle to $30K Minimum Contracts - Episode #14 | 07 Mar 2019 | 00:59:32 | |
In this episode, I talk to Nick Eubanks, Founder and CEO at From the Future and Co-Founder of Traffic Think Tank. Outside of being a damn good SEO, Nick is an entrepreneur who started his first company by 19 and sold his first company at 24. We talk about what it’s like to run a business at such a young age and how to deal with the pressure that can lead to. We talk about his inspiration for starting Traffic Think Tank. We get deep into SEO and talk about why he chose to make $30,000 his minimum engagement, talk about how simple technical SEO changes led him to drive over 1 million incremental monthly visitors to one of his client’s websites, as well as the importance of intent optimization with content and much more. We cover: • How Nick sold his first business at 24 👉 Whether you're an SEO veteran, agency owner, or new to search, this episode is a masterclass in modern SEO and entrepreneurial growth. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎶 Samantha Mayer on Finding Her SEO Voice Through Content, Retail Data, and the ‘Get To’ Mindset - Episode #13 | 27 Feb 2019 | 01:19:50 | |
In Episode 13 of The Page 2 Podcast, host Jacob Stoops chats with Samantha Mayer, SEO Manager at Search Discovery, about her unexpected path from Apple retail floors to leading SEO strategy at one of the most data-focused agencies in the country. Sam shares how she leveraged experiences in content, analytics, and even in-store merchandising to build a powerful, content-first SEO approach. This episode explores: • The transition from journalism grad to Apple retail to Anthropology to SEO If you’re someone who came into SEO from another world—or are still figuring out your place—this episode is filled with relatable stories, tactical takeaways, and an uplifting message about building a fulfilling digital career. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🏍️ Dan Eng on RevZilla, Agency Life, SEO Burnout, and Reclaiming Confidence in a Fast-Paced Industry - Episode #12 | 26 Feb 2019 | 01:27:50 | |
In this episode, I speak with Dan Eng, SEO Manager at Revzilla, a brand that has been referred to as "the Zappos of motorcycle gear" by the Chicago Tribune. Before ultimately getting into SEO, Dan was an SAT Math teacher, an insurance salesman, a copywriter, and many other things. We talk about how he crisscrossed the country from New York to Jersey to San Francisco to Philly and finally to Delaware. We also talk agency vs. in-house, fighting bouts of impostor syndrome, and much more. Dan reflects on his SEO career from freelancing, teaching at NYU, surviving a “gray hat” era, and navigating agency burnout—eventually landing at a dream in-house role with RevZilla. He breaks down the agency vs. in-house debate, SEO failures, finding balance in a demanding role, and why impostor syndrome still follows even seasoned professionals. 🧠 What you’ll learn: • The reality of managing SEO at scale in a niche ecommerce powerhouse This episode is an incredible blend of tactical SEO strategy, personal growth, and professional wisdom. If you've ever questioned your place in this industry, this conversation will leave you feeling seen—and fired up. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Is AI Killing SEO? Conductor’s Massive AEO Study Explained 📊 | 16 Mar 2026 | 00:53:04 | |
https://page2pod.com - AI search is exploding in hype, but what does the data actually say? In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Patrick Reinhart, VP of Services & Thought Leadership at Conductor, to unpack one of the largest AEO and GEO benchmark studies ever conducted. After analyzing millions of prompts and billions of sessions, the surprising finding was that AI referral traffic currently accounts for only about 1% of total web traffic. So why are companies reorganizing teams and shifting budgets toward AI optimization? Patrick explains how AI search isn’t really about traffic (yet)**—it’s about **brand visibility, citations, sentiment, and authority across large language models like ChatGPT and Gemini. As traditional search and AI search converge, marketing teams must learn how to optimize for both ecosystems simultaneously. The conversation dives into the realities behind AI Overviews, the future of affiliate-heavy sites, why schema markup and proprietary research are becoming more valuable, and how brands should think about visibility when traffic might decline but revenue continues to grow. If you're an SEO, CMO, or digital marketer trying to navigate the AI transformation of search, this episode provides a clear, data-backed roadmap. 🔍 In This Episode This episode reveals how search is fragmenting—and why smart marketers must optimize for both traditional search and AI discovery channels. 👍 Subscribe for more deep-dive conversations on SEO, AI search, and digital growth. 💬 Comment below: Do you think AI search will eventually replace Google traffic—or will traditional SEO remain dominant? Links and Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 📊 Matt Osuch on Scaling SEO Across IGN, PCMag, Everyday Health, and How to Balance It All as a Leader, Developer, and Dad - Episode #11 | 13 Feb 2019 | 01:34:33 | |
In Episode 11 of The Page 2 Podcast, host Jacob Stoops sits down with Matt Osuch, VP of Audience Development and SEO at Ziff Davis, to discuss what it’s like optimizing and leading SEO strategy across some of the biggest publishers on the internet—including IGN, Mashable, PCMag, What to Expect, and more. Matt shares a deeply honest look into how he started in development, discovered SEO by accident, and scaled his career across startups, agencies, and publisher powerhouses. From dev-SEO collaboration and internal tools to team accountability and recovering from devastating personal challenges, Matt brings vulnerability, technical expertise, and real-world leadership experience. 🧠 Highlights include: • How to get SEO buy-in from editorial teams without being pushy This episode is equal parts tactical, technical, and emotional—a must-listen for SEOs managing scale, leading teams, or navigating life while trying to stay sharp in a shifting landscape. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 📦 Joanna Galysh on Amazon SEO, Finding Her Voice, and Building a Career Through Curiosity and Confidence - Episode #9 | 30 Jan 2019 | 01:28:53 | |
In this episode, I chat with Joanna Galysh, Amazon Strategist at Marketplace Strategy and my former colleague at Sapient Razorfish. Joanna is a really great young female SEO, and someone who I feel has almost gone Inception in the sense that she’s gone from SEO which at it’s heart is optimizing for search engines, to becoming an Amazon SEO – which is optimizing for a search engine that can be found within another search engine, which is JUST fascinating to me. We talk about how to optimize for Amazon, as well as ways to diversify your SEO skillset, how to use “reach” assignments to grow your expertise, the challenges of getting noticed in a large organization, and much more. 🔎 In this episode: • What it’s like shifting from Google-focused SEO to Amazon marketplace strategy Whether you're an Amazon seller, eCommerce marketer, or early-career SEO looking to grow—Joanna’s journey is honest, relatable, and filled with lessons worth hearing. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎤 Margie Stahl on Journalism, Voice Search, and the Hard Lessons that Shape an SEO Leader - Episode #8 | 28 Jan 2019 | 01:12:20 | |
In this episode, I chat with Margie Stahl, SEO Supervisor at Publicis Sapient, and my former colleague at Sapient Razorfish. Margie has grown into an amazing young SEO and content strategist. We talk about how she parlayed her collegiate education at THE Ohio State University, where she studied journalism with the hopes of being a crime reporter, into PR, copywriting, and how she eventually became a full-time SEO strategist. We get into transitioning from a content background into SEO strategy, why learning tech even if it’s not your primary strength can be important, the challenges of being a female in a male-dominated organization, and much more. 📚 In this episode: • How her journalism background led to a career in SEO Whether you're early in your SEO career or evolving into a leadership role, this episode brings humor, honesty, and highly actionable advice. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🧠 Jeff Louella on Technical SEO Mastery, Redirects, Developer Empathy, and Learning by Doing - Episode #7 | 25 Jan 2019 | 01:35:03 | |
In Episode 7 of The Page 2 Podcast, host Jacob Stoops reconnects with Jeff Louella, longtime technical SEO, web dev veteran, and currently Senior Technical SEO Manager at Search Discovery. Jeff shares the full story of how he transitioned from electronics retail and early web design into one of the most respected SEO technologists in the industry. 🚀 In this episode: • The wild early days of web development and LiveWire scripting If you’re a technical SEO—or want to become one—this episode delivers a blueprint for building credibility, executing successfully, and keeping your sanity in a complex, ever-evolving field. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎻 Nik Ranger on Music, Site Structure, Hreflang Pitfalls, and Leading with Empathy in SEO - Episode #6 | 25 Jan 2019 | 01:09:00 | |
In Episode 6 of The Page 2 Podcast, host Jacob Stoops speaks with Nik Ranger, a Melbourne-based SEO specialist, violinist, and team leader at Webfirm. From professional musician and civil engineer to high-performing SEO, Nik shares a fascinating journey filled with curiosity, late-night problem-solving, and a passion for getting technical work right. 🧠 In this episode: • How Nik went from teaching music in Cambodia to technical SEO This is a bold, honest, and inspiring episode that highlights both the science and soul of SEO. Whether you're hands-on with structured data or leading a team of strategists, Nik brings equal parts experience, empathy, and insight. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎙️ Cindy Krum on the Rise of Mobile SEO, Speakable Schema, and the Next Evolution of Google’s Indexing - Episode #5 | 05 Dec 2018 | 01:15:23 | |
Jacob Stoops sits down with Cindy Krum, Founder and CEO of MobileMoxie, to discuss how she got into the industry, the founding of her company, as well as voice search, speakable structured data, SERP "Fraggles," working with developers, the importance of supplementing content with videos and audio, the future of SEO with a URL-less web, the challenges of being dyslexic, and much more. 🎯 In this episode:
Whether you're a technical SEO, strategist, content creator, or voice search nerd—this episode is a must-listen for anyone shaping what comes next in search. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 📰 Maggie Barr on Journalism, SEO, and Building a Career Through Change, Resilience, and Relationships - Episode #4 | 04 Dec 2018 | 01:08:39 | |
In Episode 4 of The Page 2 Podcast, host Jacob Stoops interviews Maggie Barr, Director of Content Strategy at AmTrust Financial and former agency SEO turned in-house leader. Maggie shares her personal evolution from a journalism major at Syracuse to running content strategy for one of the largest names in commercial insurance—while balancing motherhood, mentorship, and some seriously tough lessons. 📚 In this episode: • Why Maggie left journalism behind and found her voice in SEO This is a must-listen for anyone navigating SEO careers, content teams, in-house transitions, or trying to find their place in a fast-changing industry. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🧠 Sal Surra on 25+ Years of SEO, Site Speed Success, and Why Mistakes Make You Better - Episode #3 | 19 Nov 2018 | 01:21:45 | |
In Episode 3 of The Page 2 Podcast, host Jacob Stoops talks with Sal Surra, Senior SEO Strategist at Angie's List, about a career that spans from hand-coding HTML in the ‘90s to optimizing one of the largest platforms on the web today. Sal shares how he broke into the industry before SEO was even a term—and how he's kept up with the changes over decades. 💡 In this episode:
This is a wild, heartfelt, and insightful episode from someone who’s seen it all. If you’re deep into SEO—or just getting started—you’ll find plenty to laugh at, learn from, and reflect on. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🔍 Zach Chahalis on Technical SEO, Angular Issues, and Balancing Devs, Clients, and Expectations - Episode #2 | 26 Oct 2018 | 01:10:06 | |
Jacob Stoops sits down with Zach Chahalis, Director of Inbound Marketing at Global Payments, Inc. (former Senior SEO Manager at Search Discovery), to talk about how he got into the SEO industry, share tips and advice, as well as talk pop-culture, movies and more. 🛠️ In this episode:
If you’re in technical SEO or trying to scale your strategic thinking while juggling dev cycles and client expectations—this episode delivers depth, humor, and a ton of lessons you can apply today. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🎤 Rand Fishkin on Building Moz, Launching SparkToro, and the Hard Truths of Startup Life - Episode #1 | 17 Oct 2018 | 00:54:54 | |
Jacob Stoops sits down with Rand Fishkin, Co-Founder of Moz and Sparktoro, to talk about everything ranging from his time at Moz, to the beginnings of Sparktoro, his new book 'Lost and Founder', as well as his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more. Rand opens up about:
Whether you’re an SEO pro, a startup founder, or just someone chasing sustainable success—this episode is packed with vulnerability, perspective, and no-BS insight from one of the most respected voices in marketing.
Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Manual Bidding vs Google Automation: How Anthony Higman Wins $1,000 CPC Legal Keywords 🚀 | 09 Mar 2026 | 00:51:35 | |
https://page2pod.com - In Episode 109 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Anthony Higman, founder and CEO of ADSQUIRE and one of the world’s top PPC experts. Anthony manages some of the most expensive keywords on the internet—legal search—where a single click can exceed $1,000. In this deep dive, Anthony explains why his team intentionally resists automation, manually bidding on campaigns while closely analyzing search engine results pages (SERPs) to uncover Google’s algorithmic changes. From running a lean five-person agency to managing high-stakes legal advertising campaigns, this conversation explores what it takes to dominate search in one of the most competitive industries in digital marketing. Anthony also shares unconventional tactics—from geo-testing SERPs and listening to every call lead, to running creative marketing stunts like Times Square billboards—to maintain a competitive edge while delivering elite performance for law firms across the U.S. If you're interested in PPC strategy, Google Ads optimization, legal marketing, or the evolving battle between human expertise and machine learning in advertising, this episode is packed with actionable insights. 🎯 In This Episode This episode is a must-watch for PPC specialists, digital marketers, and agency owners looking to understand how elite operators compete in high-stakes advertising markets. 🔔 Subscribe for more insights from top marketing experts: 💬 Join the conversation: 🔗 Resources & Tools Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| AI Is Disrupting Agencies - Here’s How to Survive & Scale 🚀 with John Doherty | 02 Mar 2026 | 00:54:20 | |
https://page2pod.com - Today’s episode dives deep into the real side of entrepreneurship with John Doherty — founder of Credo and EditorNinja, both successfully sold — and now full-time coach to agency owners through JFD Coaching. But this isn’t just a highlight reel of exits. John shares the uncomfortable middle: the cash crunch that nearly wiped out EditorNinja, how AI rapidly shifted content economics, and the 3.5-week sprint from “I might shut this down” to signing an LOI. We explore what’s actually happening to agencies in the age of AI, why commodity positioning is killing margins, and how to build a business that’s both profitable to run and attractive to sell. From pricing strategy to hiring philosophy to value-based retainers, this episode is packed with tactical advice and founder-level perspective. 🔥 In This Episode • How EditorNinja nearly went bankrupt before being sold This episode is a masterclass in building resilient agencies in a rapidly shifting market. If you’re an agency owner navigating AI disruption, pricing pressure, or growth plateaus, this conversation will change how you think about your business. 👉 Subscribe to the Page 2 Podcast for more honest conversations about agency growth, entrepreneurship, and digital marketing strategy. 💬 Comment below: Are you repositioning your agency because of AI? Or are you still competing on price and execution? We’d love to hear where you’re at. 🎯 Resources and Links • JFD Coaching (John’s Coaching Business) - https://www.johnfdoherty.com Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| SEO Testing Secrets from SearchPilot’s Will Critchlow 🚀 | Enterprise A/B Testing That Actually Works | 23 Feb 2026 | 01:03:00 | |
https://page2pod.com - What if your SEO “best practices” are actually costing you traffic? In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Will Critchlow, CEO and co-founder of SearchPilot and former founder of Distilled, to unpack the evolution of SEO experimentation, the transition from agency to software, and why instinct-driven SEO is no longer enough. Will shares the behind-the-scenes story of spinning SearchPilot out of Distilled just before the pandemic, how enterprise brands are running statistically rigorous SEO A/B tests across thousands of pages, and why even “obvious” fixes (like breadcrumb schema updates) can reduce traffic. We also dive deep into how SEO testing is changing in the age of LLMs. With ChatGPT and other AI tools emerging as traffic sources, traditional attribution models are breaking down—and experimentation is more critical than ever. If you care about measurable SEO impact, enterprise experimentation, or navigating the future of search, this episode is packed with insight. 🔬 In This Episode • Why “SEO best practices” can actually hurt your traffic This episode is a masterclass in bringing scientific rigor to SEO and building a controllable performance engine with provable ROI. If you found this conversation valuable, make sure to Subscribe to the Page 2 Podcast so you never miss an episode. And we’d love to hear from you—What’s the most surprising SEO test result you’ve ever seen? Drop your thoughts in the comments 👇 🔗 Tools and Resources Mentioned: • Will Critchlow on LinkedIn → https://www.linkedin.com/in/willcritchlow/ Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Stop Chasing Traffic: Bianca Anderson’s “Heavy Hitters” SEO Playbook 🔥 | 16 Feb 2026 | 00:38:57 | |
https://page2pod.com - Episode 106 of the Page 2 Podcast features Bianca “Binks” Anderson—former SEO leader across agencies, HubSpot’s flagship blog, and Hims & Hers—breaking down why “traffic” is often the wrong north star for modern SEO. Bianca walks Jon Clark and Joe DeVita through her Heavy Hitter Framework, a conversion-weighted approach to identifying the small set of URLs driving outsized business impact (think Pareto Principle in action). Instead of panicking when organic traffic drops, this framework helps teams monitor and protect the URLs that actually move revenue—and respond faster when volatility hits. You’ll also hear Bianca’s real-world playbook for healthcare and other regulated industries, where legal review can stall (or kill) content programs. Her approach: center legal’s fears early, bake them directly into the brief, ship a defensible MVP, and scale what proves performance—without compromising user value. On the future-facing side, Bianca connects EEAT and experience-driven content to LLM visibility and AEO, including how structure (answer-first summaries, chunking, standalone sections, tables) and off-site credibility signals increasingly matter. Connect with Bianca: • Linkedin Profile: https://www.linkedin.com/in/bianca-anderson/ 🛰️ In This Episode• Why “traffic” can be a misleading KPI—and what to measure instead If you’re trying to future-proof organic growth, this episode will help you rebuild reporting and strategy around business impact—not vanity metrics. ✅ Subscribe CTA: Subscribe to the Page 2 Podcast for more conversations on SEO strategy, AEO, and growth frameworks that actually drive revenue. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Why Your Website Doesn’t Convert (And How to Fix It) with Talia Wolf 💡 | 09 Feb 2026 | 00:52:44 | |
In this episode of the Page 2 Podcast, we sit down with Talia Wolf — founder of Getuplift, best-selling author of Emotional Targeting, and one of the world’s top CRO experts. Talia breaks down why most websites fail to convert, and it has nothing to do with button colors or headline formulas. She introduces her Emotional Targeting Framework™, a research-driven approach that uncovers the emotional drivers behind why customers actually buy. From eCommerce to B2B and service businesses, Talia shows how emotion—not best practices—should guide your CRO strategy. You’ll learn how to transform your homepage, pricing page, and product pages into high-converting assets by tapping into customer pain points, desires, and decision-making behaviors. We dive into AI’s limitations in copywriting, the psychology of trust and social image, and why optimizing your presence on Reddit, LinkedIn, and even LLMs is now mission-critical. Whether you’re a marketer, founder, or agency pro, this episode will completely reframe how you think about user experience, storytelling, and the future of conversion optimization. 🧠 In This Episode This episode is packed with powerful insights that will help you build emotionally resonant marketing that actually converts. 👍 Don’t forget to Subscribe for more game-changing marketing conversations! 📚 Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| The Future of SEO is Now: AI, Psychology & Search with Garrett Sussman 🤯 | 02 Feb 2026 | 00:51:40 | |
https://page2pod.com - Garrett Sussman, Director of Marketing at iPullRank and the mastermind behind SEO Week, joins Jon Clark and Joe DeVita on Episode 104 of the Page 2 Podcast to decode the future of SEO. This episode goes far beyond technical SEO and dives deep into the intersections of AI, psychology, and storytelling in today’s marketing landscape. We explore why the term "SEO" might be outdated, how vector embeddings and personalization are redefining search, and why confirmation bias might be the most underrated force shaping SERPs. Garrett also takes us behind the scenes of launching a new kind of SEO conference, sharing what it really takes to build a brand within a brand. If you’re feeling overwhelmed by the pace of AI or unsure what “AI Search” or “GEO” really mean—this episode will ground you with clarity, insights, and inspiration. 🧩 In This Episode: This episode is a masterclass in understanding where search is headed and how to adapt with creativity, strategy, and empathy. ✅ Subscribe for more cutting-edge insights into SEO, marketing, and AI innovation. 💬 Comment below: What do YOU think we should call the new era of SEO? AI Search, Relevance Engineering, or something else entirely? 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🧩 Inside Melissa Popp’s Multi-LLM AI Workflow for Powerful Content Strategy | 26 Jan 2026 | 00:54:32 | |
https://page2pod.com - In this episode, Jon and Joe sit down with Melissa Popp, VP of Content Strategy & Innovation at RicketyRoo, for a deep dive into content that connects — not just ranks. With over 20 years in the game, Melissa has mastered the art of blending storytelling with strategy, using AI tools like ChatGPT, Claude, and Perplexity to enhance (not replace) human insight. Melissa shares her exact workflow for integrating LLMs, the client onboarding questions that unlock authentic brand voices, and why internal linking deserves more love. She also explores the balance between creating at scale and crafting content that truly moves people. Whether you're an SEO pro, a content strategist, or navigating the noisy world of AI-powered marketing, this episode is a masterclass in doing content the right way. 🛠️ In This Episode Whether you're updating legacy blogs or starting from scratch, Melissa offers an approach that proves good content is still the best strategy — even in an AI world. 👉 Subscribe to stay ahead of the content game. 📚 Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 💡 How Accessibility Boosts SEO & UX | Amber Hinds of Equalize Digital | 19 Jan 2026 | 00:51:14 | |
We dive into the essential and often misunderstood world of website accessibility with Amber Hinds, CEO of Equalize Digital. Amber is a leading force in digital accessibility, building tools and services that help organizations stay compliant and inclusive—while also improving SEO, UX, and conversions. From her start in web development to leading audits for higher ed and federal entities, Amber walks us through the real impact of accessibility—from legal compliance and lawsuits to measurable business improvements like lower bounce rates, increased conversions, and fewer support tickets. She breaks down where automated tools fall short, why remediation matters, and how accessibility overlaps directly with SEO strategies. We also dig into her Page Builder Accessibility Report, offering a transparent look at how major WordPress tools perform when it comes to inclusive design. Whether you're a dev, marketer, or site owner, this episode is packed with actionable insights that can future-proof your website—and your business. 🧠 In This Episode Empower your business by designing for everyone. Accessibility isn't just ethical—it's a smart, scalable advantage. 📩 Subscribe to learn from top voices in SEO, UX, and digital innovation. 🔗 Mentioned Resources & Links Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| "The Funnel Got Eaten by LLMs" — Aimee Jurenka on Measuring AI Visibility | 18 May 2026 | 00:49:41 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Aimee Jurenka, SEO and AI Visibility Strategist at Rickety Roo and founder of seo SUSTAINABLE, to unpack what SEO looks like as AI search, LLMs, and answer engines reshape brand discovery. Aimee explains why modern SEO strategy is moving beyond traditional keyword targeting and toward topic entities, semantic associations, brand positioning, and what a company wants to be known for. She shares how marketers can measure brand visibility inside LLMs, why one-off prompt tracking can be misleading, and how SEOs can use competitor comparisons, branded queries, and content gaps to improve visibility across AI-driven search experiences. 🔍 In This Episode • Why keyword research is becoming fuel for broader topic entity strategy This episode is packed with practical insights for SEOs, content strategists, and marketers who want to build stronger brand visibility across both traditional search and emerging AI answer engines. Subscribe to the Page 2 Podcast for more conversations with SEO leaders, AI search strategists, and digital marketing experts. What do you think is the biggest shift in SEO right now: AI visibility, entity optimization, or brand authority? Drop your thoughts in the comments. 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Inside Barry Schwartz’s SEO Brain: Automation, AI & Search in 2026 🤯 | 12 Jan 2026 | 00:47:45 | |
In this kickoff to Season 5 of the Page 2 Podcast, Jon Clark and Joe speak with Barry Schwartz — the legendary technologist behind RustyBrick and the prolific voice of Search Engine Roundtable and Search Engine Land. With nearly 45,000 posts under his belt and decades of SEO insights, Barry reveals how he's built an unstoppable publishing machine while running a thriving custom software business. From automating billing at RustyBrick to maintaining an obsessive publishing schedule that starts at 5 AM, Barry shares how efficiency and passion drive everything he does. Learn how he's adapted to AI tools like Claude and Midjourney, his take on Google’s AI overviews, why automation doesn’t threaten jobs, and how he views trust, content longevity, and the future of search. 🤖 In This Episode This episode is a goldmine for marketers, SEOs, and technologists navigating the shifting landscape of AI, automation, and publishing in 2026. 👉 Subscribe to stay ahead of SEO & tech trends! Follow Barry Schwartz Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Rand Fishkin on Escaping VC Culture, Google Leaks & AI Truths 🤖 | Episode 100 | 03 Nov 2025 | 00:47:32 | |
https://page2pod.com - In this landmark 100th episode of the Page 2 Podcast, Rand Fishkin returns to reflect on life after Moz, the liberation of leaving venture capital behind, and his journey with SparkToro. He opens up about the recent Google API leaks, the real impact of AI and LLMs in marketing, and how the digital landscape is evolving toward a zero-click future. With transparency, humor, and loads of insight, Rand dives deep into audience research, entrepreneurship, and what still excites (and frustrates) him in search marketing. Whether you're a digital marketer, entrepreneur, or SEO nerd, this episode is packed with actionable advice and real talk from one of the industry's most authentic voices. 🔍 In This Episode: From philosophical shifts in business to the power of podcasts in training AI models, this episode is a masterclass in modern marketing. 📚 Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| LLM Rankings Explained: How ChatGPT & Perplexity Surface Content in 2025 with Metehan Yesilyurt | 27 Oct 2025 | 00:53:24 | |
https://page2pod.com - In this episode, Jon Clark and Joe DeVita engage with Metehan Yesilyurt to explore the evolving landscape of SEO in the age of AI. They discuss the transition from traditional SEO metrics to new paradigms influenced by AI technologies, including the concept of Rank Fusion and the importance of brand visibility. The conversation delves into practical strategies for optimizing content for AI search engines, the role of platforms like YouTube, and the future of e-commerce with AI integration. The episode concludes with predictions for the dominance of AI search engines by 2027. Metehan dives deep into the seismic shifts in how search engines are evolving, including how visibility works in Large Language Models, the mechanics of Reciprocal Rank Fusion (RRF), and why the classic SEO metric of “rank” is rapidly becoming outdated. From prompt analysis and AI-driven content strategy to platform-specific publishing cadences and the surprising power of YouTube in LLMs, this episode is a must-listen for digital marketers and SEOs who want to stay ahead of the curve. 💡 In This Episode (🧠): If you're looking to understand the next wave of search and how to optimize for it, this episode will arm you with the knowledge you need. 🔔 Subscribe to stay ahead in SEO, AI, and digital marketing trends every week! 💬 What are you doing to optimize for AI and LLM search? Drop your thoughts in the comments below! 🔗 Mentioned in the Episode: Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Inside Razorfish’s AI Search Strategy 🧠 | Amos Ductan on Merging SEO, Paid Search & Answer Engines | 20 Oct 2025 | 00:55:21 | |
https://page2pod.com - What happens when search engines evolve into answer engines and AI determines what your audience sees? In this episode, Jon Clark and Joe DeVita talk with Amos Ductan, SVP of Search at Razorfish, about the radical shift from traditional search to AI-powered discovery platforms like ChatGPT, Perplexity, and Google's AI mode. Amos dives into how Razorfish is merging SEO and paid media strategies, preparing for a future where prompts replace keywords, and "just showing up" in AI results becomes the new baseline for success. He also introduces the concept of "The Correction"—how AI search is recalibrating both consumer behavior and the KPIs marketers have relied on for decades. Whether you're leading an agency or managing digital campaigns, this conversation is packed with tactical insights on AI visibility, feed optimization, and how to future-proof your marketing strategy. 🤖 In This Episode Unlock a clear understanding of where search marketing is headed—and how to stay ahead. 👉 Subscribe to the Page 2 Podcast for more episodes on the future of marketing, AI, and digital strategy. 📚 Mentioned Resources & Tools Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🤖 How Indeed Uses Machine Learning to Power Programmatic SEO at Scale with Chris Reynolds | 13 Oct 2025 | 01:03:48 | |
https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we sit down with Chris Reynolds, SEO Director at Indeed and former SEO leader at eBay, to unpack how massive enterprise websites manage SEO at scale. Chris dives into: Whether you’re an SEO veteran or trying to wrap your head around algorithmic indexing decisions at the highest scale, this episode is a masterclass in modern SEO strategy. 🔍 In This Episode: Chris reveals how a search experience led by AI and user intent is rewriting the rules of SEO. If you're in SEO, content strategy, or digital growth, this episode is a must-listen. ✅ Subscribe for more expert SEO insights every week! 💬 What’s your take on SEO’s future with LLMs like ChatGPT and AI overviews? Drop your thoughts below! 🔗 Useful Resources & Links from the Episode Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| LinkedIn Ads Mistakes to Avoid (From $200M Managed) ❌ AJ Wilcox’s Winning Setup | 06 Oct 2025 | 00:49:07 | |
https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the learning phase. With over $200 million in LinkedIn ad spend managed and direct experience with some of the platform's biggest accounts, AJ reveals the real best practices, the mistakes to avoid, and how to actually scale without burning through your budget. Whether you're running a five-figure campaign or managing seven-figure ad budgets, AJ breaks down: • What not to trust in LinkedIn’s default settings 📊 In This Episode 🔧 Unlock expert-level strategies to reduce waste, maximize ROI, and scale your B2B LinkedIn ad campaigns efficiently. 👉 Subscribe for more marketing insights from the best in the industry. 🧰 Key Resources & Tools Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Why Most Realtors Fail at SEO (And How to Fix It) 🏡 | Matt McGee on Building Real Authority | 29 Sep 2025 | 00:59:40 | |
https://page2pod.com - We sit down with Matt McGee, founder of the SEO Savvy Agent, to unpack why most real estate agents struggle with SEO, and what to do about it. From earning organic leads to dealing with IDX duplicate content, Matt shares decades of experience from journalism, in-house SEO, and working alongside major digital platforms. This episode is essential for any real estate pro ready to ditch paid leads and build a long-term, sustainable SEO strategy that actually works. 🎧 Whether you're a realtor trying to scale your business or a marketer navigating AI disruptions, this episode is packed with timeless and tactical wisdom. 🏘️ In This Episode This episode is your blueprint for building digital authority in an industry that resists change. 🎯 ✅ Enjoyed Matt’s take on long-term real estate SEO? Hit Subscribe so you never miss another expert-packed episode. 💬 Have you tried moving away from paid leads in your real estate business? Drop a comment below and share your experience! 🧰 Key Resources & Tools Mentioned • Matt McGee on LinkedIn Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| AI vs SEO: Duane Forrester on Search, Chunking & the Future of Optimization 🤖 | 22 Sep 2025 | 01:10:53 | |
https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike. From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on how to stay visible in a world where large language models rewrite the rules. This episode isn’t just about SEO — it’s about the critical thinking, systems awareness, and storytelling skills needed to lead in a world powered by AI. 🧠 In This Episode (🤖 AI Meets SEO): Duane delivers an unfiltered, deeply informed perspective that bridges the past and future of search. Whether you're a marketer, SEO, or content strategist, this episode will reframe how you think about AI’s role in your work. 📢 Subscribe to stay ahead in the ever-evolving world of search and AI. 🔗 Resources & Mentions Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| SEO in the Age of AI 🤖 | Kevin Indig on Google Overviews, E-Commerce & The Future of Search | 15 Sep 2025 | 00:56:11 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita welcome back Kevin Indig for a deep dive into the changing SEO landscape in 2025. From AI overviews reshaping Google search to new content strategies, Kevin shares actionable insights for brands navigating the future of organic growth. Kevin breaks down his groundbreaking studies on e-commerce SERPs, usability in AI-driven search, and the evolution of trust in online content. Whether you’re a marketer, SEO pro, or brand leader, this episode gives you the frameworks and tactics you need to adapt in an AI-first search world. Whether you're an SEO, marketer, or brand strategist, this is a must-watch to future-proof your search strategy as we head into 2025. ☕ In This Episode (Key Takeaways): This episode arms you with the insights you need to rethink SEO strategy for the AI era. ✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth. 🔗 Links & References from the Episode Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| How Michelle Morgan Builds High-Converting B2B Funnels with YouTube Ads 🎯 | 08 Sep 2025 | 01:01:00 | |
https://page2pod.com - In this episode of the Page 2 Podcast, we site down with Michelle Morgan, co-founder of Paid Media Pros and one of the most respected voices in PPC, to talk about how paid media actually works for B2B. Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strategies for marketers navigating automation, AI, and ad fatigue. From performance-max campaigns to CRM integrations, she shares how to build scalable, conversion-focused funnels that move beyond "just check the AI box" and instead focus on clarity, intent, and control. Whether you're in eCommerce or B2B SaaS, this is your playbook for paid media that delivers. 📊 In This Episode
🎧 This episode is your crash course in smart, no-fluff paid media that scales. 🔔 Subscribe to catch future episodes with top voices in SEO, PPC, and digital strategy. 🔗 Links and Resources Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| Breaking News Is Up 103% While Evergreen Tanks — Shahzad Abbas on AI Overviews | 11 May 2026 | 00:52:35 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark sits down with Shahzad Abbas, VP of AI and Search Strategy at Define Media Group, to explore how AI is transforming the economics of news publishing, search visibility, and audience growth. Shahzad shares insights from a massive analysis of billions of clicks, revealing why breaking news is still thriving, how Google Discover is overtaking traditional search for many publishers, and why that traffic may be less valuable than it appears. The conversation digs into the changing role of SEO, the rise of answer engines, AI-driven search behavior, and what publishers need to do to stay visible as the search landscape evolves. 📰 In This Episode This episode is a valuable listen for publishers, SEO professionals, content strategists, and media leaders trying to understand what visibility looks like in the age of AI and answer engines. Subscribe to the Page 2 Podcast for more conversations with the people shaping the future of search, SEO, content strategy, and digital visibility. What do you think will matter more for publishers in the next few years: Google Search, Google Discover, or AI answer engines? Drop your thoughts in the comments. 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| SEO vs SEM is Dead 💥 Luigi Ferguson on Winning Holistic Search at Intuit | 01 Sep 2025 | 01:09:22 | |
https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Luigi Ferguson, who leads holistic search at Intuit (QuickBooks), joins Jon and Joe to break down the future of search. It’s no longer SEO or SEM—it’s all about playing on the same battlefield. Luigi explains why collaboration between paid and organic teams is no longer optional and how AI is reshaping the rules. From AI Max and automation to fighting click fraud, affiliate strategy, and rethinking content for AI Overviews, Luigi shares hard-earned wisdom from his time at McAfee, Yahoo, Critio, and now Intuit. If you’re in search marketing or performance strategy, this is a must-listen. 📊 Whether you're struggling with attribution, planning content for LLMs, or optimizing shopping feeds, this episode gives you tools and perspectives that apply today—and tomorrow. 📌 In This Episode (🔍) This episode is packed with insights to level up your marketing strategy and prep for the fast-evolving world of search. Whether you're scaling B2B or battling click fraud, this convo will reshape how you think about search. 🎧 Don’t miss it! 👍 Subscribe for more insights on search, AI, and digital marketing strategy 💬 What’s your take on the AI vs human content debate? Drop your thoughts in the comments! 🔗 Links and Resources Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search 🚀 | 25 Aug 2025 | 00:52:53 | |
https://page2pod.com - What happens when the gatekeepers of search stop sending traffic, but still take the content? In this milestone Episode 90, Marshall Simmonds (Defined Media Group) joins us to trace SEO’s journey from white-text-on-white-backgrounds to log-file analysis, AIO, and LLM.txt—plus what publishers must do right now. He even shares the wild story of spinning up a mirror test server so Google (and others) could pound on About.com to refine their crawlers. We dig into why watching server logs matters more than ever, how “dark traffic” is back, and why author authority and structured content still win—despite shifting consumption and murky attribution in AI-assisted search. Marshall also takes us behind the scenes on unlocking The New York Times archive (and why it crushed for traffic and revenue), plus a pragmatic take on AIO monetization, blocking AI training vs. real-time access, and the early but evolving role of LLM.txt. 🧠 In This Episode: If you've ever wondered where SEO has been and where it's headed, this conversation with Marshall Simmonds is essential listening. 📌 Subscribe for more insightful episodes on SEO, AI, and digital strategy. 🔗 Links & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| How Ryan McGonagill Builds High-Impact Content at Scale Across 10+ Brands in 2025 🚀 | 18 Aug 2025 | 00:42:37 | |
https://page2pod.com - What does it take to run a multi-brand content machine—and decide what not to publish? Ryan McGonagill, VP of Content at Centerfield, breaks down how his team powers 10+ owned brands like business.com and security.org while keeping content simple, useful, and relentlessly user-first. We dig into why personalization beats flashy interactives, and how to design for real decisions—not vanity metrics. You’ll hear the refresh system that keeps nothing older than a year (and why ISP deal pages may need updates every ~2 weeks), plus how seasonality (think moving season) reshapes the calendar. Ryan also unpacks verticalized expertise, the team’s “gold standard” quality bar, and why user value beats dwell-time games every time. On the PR side, we talk about crafting hooks that surprise and earn coverage, the DEI pronoun study that drew massive press (and even an Elon Musk reply), and how Ryan thinks about links vs. referral traffic. We close with a pragmatic take on AI, where human judgment is non-negotiable and LLMs assist without replacing expertise. Finally, Ryan shares why content structure may matter even more as AI overviews evolve—and the single best link he’s ever earned. 🧠 In This Episode This episode is a tactical blueprint for scaling content that _actually helps people decide_—and earns the kind of links and trust that last. 📢 Subscribe for more expert insights on content marketing and SEO! 🔗 Websites & Brands: 🧪 Notable Studies/Articles Referenced:
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| 🚀 Unlocking GA4’s Hidden Power with Brie Anderson | Data-Driven Marketing Secrets | 11 Aug 2025 | 01:00:39 | |
https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4. Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4’s Advertising tab is a goldmine — even if you never run ads. She also breaks down her BEAST Framework, revealing exactly how to audit, analyze, and act on your data for real business growth. Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable. 📊 In This Episode: Brie delivers a masterclass in making your marketing data work harder for you — with a healthy dose of real talk about the industry’s blind spots. Subscribe to never miss a deep dive into the tools, tactics, and trends shaping digital marketing. 💬 Comment below: What’s the most valuable insight you’ve learned from your analytics data lately? 🔗 Links & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 🌟 Inside an SEO Agency Merger: Tyson Stockton on Acquiring Internet Marketing Ninjas, Culture and Growth | 04 Aug 2025 | 00:56:19 | |
https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas. Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building strategies. 🧩 In This Episode: Tyson provides valuable lessons for agency owners and SEO professionals navigating mergers, acquisitions, and evolving search landscapes. 🔗 Links & Resources Mentioned 🔔 Subscribe for more expert insights into SEO strategies and agency management Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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| 📈 Inside EY’s AI & Content Strategy: Lou Cohen’s Guide to Winning in 2025 | 28 Jul 2025 | 01:08:19 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape. They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm. Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds. 📚 In This Episode Lou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital. 📢 Subscribe to get expert insights from top marketing leaders: https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=5f839019f61b40e7 Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com) 🔗 Links & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
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