The Rothman PPC Podcast: Google Ads and Your Business – Détails, épisodes et analyse

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The Rothman PPC Podcast: Google Ads and Your Business

Jason Rothman

Business & Entrepreneuriat

Fréquence : 1 épisode/82j. Total Éps: 18

Rothman PPC Podcast is a podcast dedicated to helping business owners understand their search advertising options, the role of artificial intelligence in their marketing efforts, and making the most of their opportunities on search.

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018: Pinning For Responsive Search Ads Explained and Why I Almost Never Do It

lundi 26 février 2024 • Durée 18:03

Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy in your ad campaigns, specifically your ad copy and structure, this episode promises to provide clarity.

Join Jason for a journey into the heart of Google Ads' responsive search ads, where he'll explore the delicate dance between advertiser controlled headline and description placement versus the unpinned machine-tailored configurations (aka responsiveness). We'll cover the one time where it can make sense to use pinning and why most of the time it's so critical to let go, allowing machine learning to conjure up the most compelling ad combinations for the search user.

This deep dive isn't just about pinning—it's about understanding how to maximize the powerful tools at your disposal in Google Ads for the most effective ad performance. Stay tuned, and by the end of this episode, you'll understand how a PPC expert makes informed decisions about pinning and you'll be that much closer to wielding the full potential of responsive search ads to captivate and convert your audience.

To Pin, Or Not To Pin? - https://rothmanppc.substack.com/p/to-pin-or-not-to-pin

Follow Jason - https://twitter.com/rothmanppc

Contact Jason - https://rothmanppc.com/contact/

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017: Check Your Conversion Status

vendredi 17 novembre 2023 • Durée 16:13

On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, then check the conversion page and review the status of your conversions.

Thanks for listening and sharing the show.

Contact Jason - https://rothmanppc.com/contact/

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008: Are you going to cry about search terms?

jeudi 17 septembre 2020 • Durée 25:38

Here are some ways to handle losing some of the search terms data we're all used to. No need to cry.

Thanks for listening.

Say hi - https://twitter.com/rothmanppc

007: Danger, Careful With Comparisons

samedi 29 août 2020 • Durée 24:41

Date range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jason talks about why date range comparisons can be dangerous, and he talks about how he uses them and what he finds even more important than historical data when making Google Ads decisions.

Thanks for listening, please share and leave us a rating and review.

Follow Jason on Twitter - https://twitter.com/rothmanppc

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

Want to connect? Contact us: https://rothmanppc.com/contact/

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006: The Secret To Social Proof

samedi 22 août 2020 • Durée 21:55

Jason talks about a new approach to social proof that he learned about recently. And he shares some news he came across about advertising on keywords that include "Google Ads" in the search phrase.

No ads shown for 'Google Ads Agency' keywords anymore - https://support.google.com/google-ads/thread/65248999

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

Want to connect? Contact us: https://rothmanppc.com/contact/

Follow Jason - https://twitter.com/rothmanppc

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005: Solve All Your Conversion Problems With The Segment Button

vendredi 3 juillet 2020 • Durée 32:03

The segment button in Google Ads will help you solve all your conversion problems. Not sure what kind of conversions you're getting? Not sure if you're missing conversions? Are you double-counting conversions? The conversion action area of the segments button will help you answer all these questions. In this episode Jason walks you through how to use the conversion action area of the segment button, and he gives you examples of the kinds of conversion issues he runs into that the segment button helps him solve.

Thanks for listening! Please leave the show a rating or review because it helps grow the show.

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

Want to connect? Contact us: https://rothmanppc.com/contact/

Follow Jason - https://twitter.com/rothmanppc

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004: There Are Three Types Of Keywords In Google Ads

lundi 22 juin 2020 • Durée 28:14

This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review.

Covid credits - https://support.google.com/google-ads/answer/9803410

Three Types Of Keywords Article - https://rothmanppc.com/three-types-of-keywords/

Pre-Suasion by Cialdini - https://amzn.to/2YYIdh8

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

Want to connect? Contact us: https://rothmanppc.com/contact/

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003: You Shouldn't Have Turned Off Your Ads

samedi 13 juin 2020 • Durée 27:57

Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a successful Google Ads campaign can do for your business, the three numbers you need to know to achieve success, and why you should never turn off your Google Ads campaigns, especially during a business downturn.

Thanks for listening, we hope this episode improves your PPC knowledge. Please share the show with friends and colleagues.

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

Want to connect? Contact us: https://rothmanppc.com/contact/

Follow Jason on Twitter - https://twitter.com/rothmanppc

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002: A Major Decision Search Advertisers Must Make During A Time Like This

samedi 23 mai 2020 • Durée 35:07

When something like what's happening now happens, and the market changes and search volume drops, search advertisers have to make a choice between prioritizing revenue or prioritizing return on ad spend. Jason explains these two options help him deal with a drop in search volume. Jason also talks about the "what's focal is causal" concept that he learned about recently. Thanks for listening!

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

Want to connect? Contact us: https://rothmanppc.com/contact/

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001: Call Only Ads In Google Ads Have Changed (New Visit Website Feature)

mercredi 29 avril 2020 • Durée 33:47

Today on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managing his energy in a business context and what he's done recently to reignite the dragon energy. He also talks about what he's learned from successful people, and the negative client feedback loop in Google Ads. Thanks for listening!

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

Want to connect? Contact us: https://rothmanppc.com/contact/

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The Rothman PPC Podcast: Google Ads and Your Business – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

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Twitter1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other10

Twitter1

LinkedIn1