The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing, podcast de Chris Schaeffer, Certified Google Ads Specialist - Statistiques, épisodes et classements

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https://opteo.com/psp
383 partages
https://paidsearchpodcast.com/archive/
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https://paidsearchpodcast.com/contact-us/
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https://www.youtube.com/c/ThePaidSearchPodcast
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https://youtu.be/8BXNwnxaVQE
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https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
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Rebuilding Your Google Ads Based on Revenue (Episode 529)

Épisode 529

lundi 7 septembre 2026 • Durée 31:12

Learn how value based bidding can be used to improved the quality of your leads. In today's podcast Chris Schaeffer discusses how offline conversion tracking works and how you can get setup for this kind of bidding strategy.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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HUGE Changes to Merchant Center (Episode 528)

Épisode 528

lundi 31 août 2026 • Durée 36:58

Guest host Joey Bidner discusses the huge changes in the Google Ads Merchant Center that have recently been released. If you are an e-commerce advertiser looking to get more out of your shopping and Performance Max campaigns this is an important announcement that you need to hear!

Try Opteo for free for 28 days - https://opteo.com/psp

Joey Bidner - https://joeybidner.com/

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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How Long Does It Take To Succeed With Google Ads? (Episode 527)

Épisode 527

lundi 24 août 2026 • Durée 24:08

How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526)

Épisode 526

lundi 17 août 2026 • Durée 26:56

I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to people that need help with their accounts.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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ChatGPT Ads vs Google Ads (Episode 525)

Épisode 525

lundi 10 août 2026 • Durée 22:37

I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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Answering Questions About Google Ads (Episode 524)

Épisode 524

lundi 3 août 2026 • Durée 33:31

This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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Do This Before You Hire a PPC Manager (Episode 523)

Épisode 523

lundi 27 juillet 2026 • Durée 29:26

In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris also covers the four phases of campaign success, what to expect in your first 90 days, and how to become a better partner to your PPC manager by asking the right questions and providing the feedback that matters.

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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New Bidding Change Explained (Episode 522)

Épisode 522

lundi 20 juillet 2026 • Durée 20:46

Google is changing TCPA bidding and this will affect everyone!

Try Opteo for free for 28 days - https://opteo.com/psp

Joey Bidner guest hosts this week's podcast and explains what changes are coming with bidding and why it has so many people upset.

Joey Bidner - https://joeybidner.com/

Submit a Question - https://www.paidsearchpodcast.com

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HUGE News! Search Partners Revealed (Episode 521)

Épisode 521

lundi 13 juillet 2026 • Durée 20:46

Google just made one of the biggest Search Partner Network changes in years… but is it actually useful?

Try Opteo for free for 28 days - https://opteo.com/psp

For the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black box, Google has finally added placement reporting.

So why am I still frustrated?

In this episode, Chris Schaeffer breaks down exactly what Google’s new reporting includes, what it leaves out, and why this update is both a step forward and a major missed opportunity.

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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Google is Hiding 60% of Search Terms, What Is The Solution? (Episode 520)

lundi 6 juillet 2026 • Durée 26:37

Google Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers.

Try Opteo for free for 28 days - https://opteo.com/psp

In this episode, Chris Schaeffer explains why search terms—not keywords—are the foundation of successful Google Ads management, why Google’s increasing lack of transparency matters, and what you can do to protect your campaigns.

You’ll learn:
* The critical difference between keywords and search terms
* Why search terms are the first step in measuring paid search quality
* How hidden search terms make optimization more difficult
* Why less visibility leads to more wasted ad spend
* How this shift especially impacts small advertisers
* Why transparency has always been one of Google Search’s biggest advantages
* How broad match negative keywords can help reduce unwanted traffic

Google Ads wasn’t built on showing ads to people who might be interested. It became the world’s most powerful advertising platform because it reached people at the exact moment they were searching for a product or service.

That’s why understanding what people actually searched is so important.

Your keywords are only what you tell Google to target. Your search terms reveal where your advertising dollars are really going.

If Google continues hiding that information, advertisers lose one of the most valuable tools they have for improving performance and holding the platform accountable.

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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