The Personal Branding Podcast - Brands On Brands – Détails, épisodes et analyse

Today we are talking about the power of business networking, the power of building relationships, and we're going behind the scenes of one of my last business trips.

This is the Brands On Brands Podcast with Brandon Birkmeyer

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

GET MORE INFORMATION ABOUT THE BOOK

I launched a new author and book website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

JOIN THE PODCAST BRANDING ACADEMY

Get tactical podcasting trainings and access to one-on-one coaching!

https://www.podcastbrandingacademy.com

THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.

https://www.brandsonbrands.com/the-podcast-walkthrough

Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too!

We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it.

Here's a quick overview:

• What is Front & Center Leadership?
• How to overcome the Middle of the Pack Mentality
• The nine steps of The Personal Branding Framework with activity guides for each step
• The actions that matter to Escape the Sea of Sameness
• How to get past what's stopping you - The Paradox of Routine
• The Four Laws of Front & Center Leadership
• How to make it through the Confidence Crisis

GET MORE INFORMATION ABOUT THE BOOK

I launched a new author and book website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021.

The Brands On Brands Podcast with Brandon Birkmeyer

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/hotlinks

JOIN THE PODCAST BRANDING ACADEMY

Get tactical podcasting trainings and access to one-on-one coaching!

https://www.podcastbrandingacademy.com

THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.

https://www.brandsonbrands.com/the-podcast-walkthrough

What's up everyone, we're talking about your personal branding journey this week, going from who you were to who you want to be next. 

How do we get from who we used to be to where we want to go with our personal brand? We're going to answer a few questions today. I know that when I was getting into my journey as a personal brand, figuring out how I wanted to tell my story to the world, get my name out there, and build my reputation, it was definitely a journey. 

HIGHLIGHTS:

• Learn how to integrate your past with your present
• Be inspired to create your new future
• Learn what steps to take to become the brand you want to be

QUOTES:

"Who you used to be is an integral part of your identity and who you plan to be."

"I think to pick a niche, you have to look at who you are becoming."

"You might need to get out there and develop some new skills or learn how to apply your old skills to your new role, your new identity."

"What you don't want to do when you're becoming something is just to be a duplicate copy of someone else who you see as that future vision of what you want to be, a carbon copy of someone else."

Listen to Episode 176 here!

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

Don’t want to miss the next thought leader interview?

• Click here to sign up for free tips each week directly to your inbox!

And don’t forget to leave a rating and review on iTunes.

Talk soon!

Today we're talking about logo designs for personal brands. What makes a great logo design for a personal brand? It may be different for a personal brand than for a corporate brand. It may be different for any business brand that is not centered around a person.

What's different is being a personal brand means that your reputation and everything about your brand identity is connected to who you are, not to a faceless company.

HIGHLIGHTS:

• Discover 3 best logos for personal brands
• Be inspired to design your own
• Learn what pitfalls to avoid when creating a signature

QUOTES:

"You want your logo to be easily identifiable and personal, and the key to all this is to keep it simple."

"You can even type in icons for your industry. Google search and see what pops up and then create one based on what you've seen is more common so that you have a simple symbol."

"What I like about all these is it is a simple way to create a logo without wasting a lot of your time. It is true to being a personal brand. It represents you like not many other things can. It gets the job done."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

Don’t want to miss the next thought leader interview?

• Click here to sign up for free tips each week directly to your inbox!

And don’t forget to leave a rating and review on iTunes.

Talk soon!

This week we're talking about the brand of you. What does that mean, and how can it work to your advantage? If I had to describe to people personal branding, the brand of you, and branding yourself, what does that mean? Why is that important? 

If you are replaceable, you are a commodity. The key is how do you make yourself into something that people want that is irreplaceable?  That's when this idea of a brand came about for me.

HIGHLIGHTS:

• Discover the 3 key reasons for becoming a personal brand
• Recognize why you need a reputation more than a resume
• Find out what it takes to succeed with branding

QUOTES:

"I thought to myself, well, what matters is reputation. A resume is great, but reputation is what matters. All I was was a resume. I had no reputation. That was a scary thought."

"What is it that people find when people Google search you? How do you change those results, and how do you become more findable with what you want them to find?" 

"When you start on the journey of creating the brand of you, you have to recognize that it is a journey."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

Don’t want to miss the next thought leader interview?

• Click here to sign up for free tips each week directly to your inbox!

And don’t forget to leave a rating and review on iTunes.

Talk soon!

This week we're talking about rebranding yourself. Where do you get started? What do you do? What are the things that are going to get you there? 

For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand. 

HIGHLIGHTS:

• Be reassured that rebranding is a natural process
• Learn the 3 steps to successful rebranding
• Become inspired to be true to your authentic self

QUOTES:

"For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand." 

"If you really want to get to know yourself in terms of helping rebrand yourself, one of the first things that you get out there and have to do is speak your truth."

"Having to actually get out there and describe to other people who we are and what we do in multiple environments helps us actually refine our own ideas and perceptions about who we are."

"One of the best ways to get to know yourself is by actually getting out there and doing work with people."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

Don’t want to miss the next thought leader interview?

• Click here to sign up for free tips each week directly to your inbox!

And don’t forget to leave a rating and review on iTunes.

Talk soon!

This week we're talking about what to do before you start a personal brand. There are three things that I think you can start doing today that will prepare you down the road of getting this personal brand built.

Before you start to position yourself in your business, in your area of expertise, and in your industry, before you start taking that plunge, there are three things you can start doing today that are less intimidating.

Those three things are very simple. They are Listen, Speak, and Meet.

HIGHLIGHTS:

• Discover how to find experts for inspiration
• Learn about the benefits of creating secret content
• Find out why you should be meeting people in person

QUOTES:

"Listen to the things that are interesting to you."

"Become someone who is immersed in their category. Right now you're at the learning phase. You want to understand what is being said, what is being taught, and be a sponge for all that content."

"I want you to be seeing how other people formulate perspectives, and then you can come up with how you agree or disagree with that and create your own."

"Think of three things you want to say about that idea. Then start talking about that. Get your perspective out of your head."

"The bonus of that is you being in person starts to grow your relationships with people who then could come onto your show and be part of the conversation."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

Don’t want to miss the next thought leader interview?

• Click here to sign up for free tips each week directly to your inbox!

And don’t forget to leave a rating and review on iTunes.

Talk soon!

This week we’re talking about 5 templates to help you introduce yourself, both online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into. 

I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people.

HIGHLIGHTS:

• Discover my 5 perfect templates for introducing yourself
• Find out exactly how much detail you should give in each situation
• Figure out the best wording to present yourself to future clients
• Be confident knowing that you have the perfect way to introduce your brand

QUOTES:

"Sometimes you can be too brief and someone can't tell if you're for them because it's too vague, or you can be way too descriptive."

"Start more simple because sometimes people are genuinely just not ready to hear your full story, especially if it's your first time meeting them."

"Leaning into being an asker and someone who's curious about them and what they do is always going to be your best bet."

"The truth is, you meet lots of different types of people. Sometimes different people are your customer and you would speak to them differently."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

Don’t want to miss the next thought leader interview?

• Click here to sign up for free tips each week directly to your inbox!

And don’t forget to leave a rating and review on iTunes.

Talk soon!

Today we're talking about how to build your brand voice and your brand image. Learn how to expand your attention to lots and lots of people. 

This is the last part of the four stages of personal branding. This is how you go from zero to one hundred in terms of building your brand. I wanted to make sure you had a roadmap. You had somewhere to start from zero and knew what to do all the way through the end, or at least have a vision of that. 

HIGHLIGHTS:

• Remember that building your brand is a journey
• Learn to illustrate your expertise
• Find out how everything leads back to pillar content
• Accelerate your brand by creating your own platform

QUOTES:

"Personal branding is not a one-and-done thing. It is actually a continual journey over time." 

"What's beautiful is as you start to really get clarity around what you want your identity to be, then you have some acceleration that can happen towards your goals."

"The way we think about this is when you're actually out there building blogs or building content, do you have something that demonstrates (in the deepest way possible) how to solve that problem?"

"Having everything you create filter towards this one topic is helpful."

MORE ADVICE AND INTERVIEWS

Need A Podcast Coach? CLICK HERE to schedule a chat.

If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

Don’t want to miss the next thought leader interview?

• Click here to sign up for free tips each week directly to your inbox!

And don’t forget to leave a rating and review on iTunes.

Talk soon!