The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) – Détails, épisodes et analyse

I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container.

I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a vacuum. Life, capacity, creativity, travel, stress, and real human energy all affect how we show up online.

In this episode, I talk about:

• what I was actually trying to measure in this experiment
• why short-form video stayed my preference
• what happened when I dropped the day numbers from the challenge
• the kinds of content that performed best
• why “just post more” is not a strategy
• how energy and real life affected the experiment
• what I’m keeping, what I’m dropping, and what I’m still testing

And if this hits a little close to home, come join us inside the Mindful Marketing Lab for my class Imperfect Motion: How to Experiment Without Spiraling. Inside the session, we’re talking about how to test ideas with more intention, less pressure, and way fewer unnecessary identity crises.

Join the Lab: onlinedrea.com/lab

AI has changed a lot in the past year… and so have my thoughts on it.

In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up.

We’re talking about:

• AI as a shortcut (not a strategy)
• Why your standards need to get higher as AI gets better
• Where AI actually saves time—and where it quietly makes things worse
• Why your voice matters more now than ever
• And how to use AI inside a mindful marketing approach without turning your content into robot soup

If you’ve been feeling a little “wait… is this helping or hurting?” about AI lately, this one’s for you.

✨ Free AI Audio Series + ChatGPT Starter Pack

Short, practical episodes on how I actually use AI in my business (without sounding like a robot)

You’ll learn:

• How I write captions with AI (without the cringe)
• My “vibe check” editing process
• What I don’t use AI for—and why
• How I turn testimonials into better copy

👉 Grab it here:
onlinedrea.com/ai

🎧 This Episode is Sponsored By Riverside

If you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches.

👉 Try it here:
onlinedrea.com/riverside

Welcome to another episode of the Savvy Social Podcast! Today I'm welcoming special guest Adria DeCorte. It's no secret your marketing message is crucial to the success of your business. Adria discusses common struggles with messaging and shares how to make sure your marketing message is crystal clear!   

In this podcast episode, we share:

• How Adria recognized her message was not aligned with her clients' needs
• How we can connect our message to actually making money
• Why aligning with similar bloggers, podcasters, etc., can support your message
• Suggestions for translating your message to different social media platform(s)
• Why knowing your client helps clarify your message
• How to present what you do as a solution to the client's problem
• How to share your message without being too "sales-y"
• How to make sure you're finding and connecting with the right people on social media
• Adria's Free Niche Clarity Challenge

Meet Adria DeCorte

Adria DeCorte, M.S., is a Message Clarity Coach, helping women coaches uncover the marketing message that lights them up AND communicates the value in their work so they can start calling in their people. A TEDx speaker and former architect turned plant ecologist, she is the creator of the program Get Clear, Get Clients and host of the Unforgettable Podcast.

Her expert advice has been featured on the Huffington Post, the Fox Morning News Las Vegas, and over 40 interviews. When she's not writing on her laptop at her local coffee shop, she can be found hiking around Vegas with her guy and their puppy-child Lexi the doberman.

Connect with Adria:

https://instagram.com/adriadecorte

https://facebook.com/adriadecortepage

https://twitter.com/adriadecorte

https://linkedin.com/in/adriadecorte

Links Mentioned:

Free Niche Clarity Challenge: http://nicheclaritychallenge.com

Unforgettable Podcast: http://unforgettablepodcast.com

Get Clear, Get Clients: http://adriadecorte.com/get-clear-get-clients

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If you're struggling with showcasing your authority on social media, this episode of the Savvy Social Podcast is for you!

In this episode, Andréa Jones shows you how to build your expertise online through providing value and building connections. Having authority in your industry is important because setting yourself up as a leader or a expert in your field allows you to strut your stuff. People buy from people they like and trust. In positioning yourself as an expert, you're allowing your audience, your fans, and your potential buyers to trust you.

Listen in for tips on how to:

• Showcase your expertise through teaching
• Participate in the community to grow your notoriety
• Have others showcase your authority for you
• Be your best savvy selves!

Today's Resources:

Savvy Social Framework: Sign up for this free 7-day video training series that teaches you how to get more growth, visibility, and engagement on social media. Access the training here: http://onlinedrea.com/free

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

Are you still afraid to show yourself online? It's hard to be a personal brand when you're still struggling with showing the personal part, so what can you do about it?

With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see.

Cara Rice knows exactly what it's like to be stuck hiding behind a "business guise" and showing up online in an authentic and often vulnerable way, and she's sharing with us how she overcame the fear of showing up online, and how you can too. 

In this episode of the podcast, we talk about: 

• The role of video in social media marketing
• How do you overcome the fear of sharing your story and being vulnerable
• How your imperfection can actually help your audience
• What to work on instead of trying to get rid of fear
• Plus the most common limiting belief that Cara sees and when it most often shows up

…and more!

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Cara Rice is a Business Coach, a Certified Trainer of NLP and the founder of the Mind Surgery Method™ NLP Practitioner training for coaches.

She's gone from selling $47 detoxes (to anyone who would work with her!) to sustaining a fully-booked 6-figure coaching business for over 5 years now, helping early-stage coaches overcome their visibility fears and master the mindset, habits & coaching skills to create a sustainable six figure business online.

Her clients are health, life, relationship and business coaches across the globe. She's also helped real estate coaches, brand strategists, photographers (and even a few stylists!) build a coaching arm to their businesses, too.

From getting on video for the first time, launching their signature programs, signing their very first paying clients to creating $5K, $10K and even $35K+ months -- nothing makes her happier than to support someone to work alongside their fear and fully step into their next level of income and impact as a coach. (And transform their own life in the process.)

Website: www.cararice.com

Facebook group: https://www.facebook.com/groups/cararicecoaching

Instagram: https://www.instagram.com/cararicecoaching/

Free 8-minute Guided Visualization: https://cararice.com/next-level-you

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/143

The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. 

Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture and start to show up full body and mind for themselves and for their audience. 

In this episode of the podcast, we talk about: 

• Stephanie's journey from seeking to look thin to breaking free from diet culture
• What it means to show up "full body"
• The difference between body positivity and body neutrality
• How to cultivate confidence
• How to unlearn the negative thoughts we have about ourselves

...and more!

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

UnMute Yourself Challenge

Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. 

Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it's the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture. Her proprietary and countercultural approach, the Going Beyond The Food Method™️, has helped womxn in over 92 countries seek health beyond dieting. Stephanie was trained at the Institute of Holistic Nutrition in Canada and has a degree in Health Science.

Website: https://www.stephaniedodier.com/?utm_source=shownotes&utm_medium=savvysocialpodcast&utm_campaign=interview

Instagram: https://www.instagram.com/stephdodier/

Facebook: https://www.facebook.com/StephanieDodiernutrition/

Roadmap to living diet-free: https://www.stephaniedodier.com/roadmap/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/141

Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we're also afraid of what those same people think. 

Today we're having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. 

There's a lot of truth bombs in this podcast that'll shake things up if you're afraid of showing up online authentically, so definitely give this podcast a listen!

In this episode of the podcast, we talk about: 

• The fear of showing up vs being misunderstood
• The bombshell of truth about cancel culture 
• Why imperfection is a good thing
• What kind of influence do you want to have

…and more!

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

UnMute Yourself Challenge

Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. 

Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it's the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Lana Hernandez is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. Lana has 20+ years of corporate experience in a wide range of disciplines that are leveraged to support entrepreneurs to break through their limiting beliefs and take a holistic approach to how they view and plan for success. Guiding her clients through the mindset triggers of the entrepreneurial journey, Lana helps them navigate their mindset barriers to sustain empowered growth.

Instagram: http://instagram.com/visiontodecision

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/140

Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more!

In this podcast episode, we share: 

• How Kendra used Facebook groups to grow her business
• Kendra's approach to posting on social media 
• Why providing value for your clients is so necessary 
• Kendra's strategy for attracting new clients on Instagram
• What Kendra has learned by using curated and personal posts on Instagram Stories 
• Advice for photographers using social media to build a new business      
• Details about Kendra's Free Marketing Guide and Business Builders Membership 

Memorable Quotes: 

• "I'm big on the idea of giving more than what I'm asking for in return."
• "I want my ideal client that's watching me on social media to feel like she's connected to me and to feel that she's getting something of value and that I'm not just selling to her all the time."  
• "I've noticed that the more I post to Stories, the more people are following me, the more people are interacting with my feed content, and the more people are viewing my Stories, so it's just that consistency that's really helpful."   

About Kendra:

Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable.

Connect with Kendra:

Website

Instagram

Facebook

Links Mentioned:

Girl Means Business Free Marketing Guide

Business Builders Membership

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That's the power of conversion copy. Chances are if you need to increase your business's profit, you need to up your conversion copy game. 

Prerna Malik joins me to discuss what conversion copy is, her "4 S" strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more!  

In this podcast episode, we share: 

• What conversion copywriting entails and why it's different from content writing 
• The 4 S Formula: Stories, Scenes, Sage, Sales
• Prerna's approach to social media  
• Different ways to research in order to write conversion copy 
• Details about the Profits on Tap Incubator 

Memorable Quotes: 

• "Content writing engages and educates; copywriting engages, educates, and empowers you to purchase." 
• "Social media has the power to bring the world together...the potential for entrepreneurs is huge if you use it the right way and don't just turn it into sales media instead of social media."  
• "I'm not pitching—I'm just talking about what I'm working on."
• "Even if you don't have an audience, you can still do really in depth research on your ideal clients or customers just by tuning into social media communities…"

About Prerna:

Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves. Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others! Creator of the Connection-Conversion ™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets. 

When she isn't helping her clients rake in wild sales, you can find her teaching service businesses how to scale minus the stress using the art (and science!) of profitable packages in the Profits on Tap Incubator. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen or traveling the world with her husband and business partner, Mayank and their daughter, Manini.

Connect with Prerna:

Content Bistro Website

Instagram

Facebook

Twitter

Links Mentioned:

Profits on Tap Incubator: Free Masterclass for Service Businesses

OnlineDrea YouTube Channel

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I recently posted insightful tips I wish I'd known when I first started my business, and now I'm adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you!    

In this podcast episode, I share: 

• The benefits of using online tools for your business 
• Favorite online tools for branding 
• Recommended online tools for project management 
• Which online tools are great for delivering your services   

Memorable Quotes:

• "I found that over time, I was able to get ahead a lot faster by investing in some of these tools."
• "Time equals money, so if I'm not spending time fiddling around with something, I'm spending time actually creating content for my clients or going out and finding new clients, which is the best way to grow your business."
• "My clients love that I'm using these tools because they feel like they can trust me as a professional and they feel confident investing in me…I'm able to deliver a seamless product and a seamless client experience."   

Links Mentioned:

Free Business Building Blueprint for Social Media Managers

OnlineDrea YouTube Channel

Branding Tools:

Bluehost 

Web Host Face

Bluchic 

Project Management Tools: 

Asana 

Toggl 

Paypal 

Dubsado

Zoom  

GSuite 

Slack 

Service Delivery Tools: 

Canva 

AirTable 

Google Docs / Google Spreadsheets 

Traject Social 

Facebook Creator Studio 

Kapwing 

• Traject Social: The world's most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media