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TitreDateDurée
What the No Pressure Post Party Taught Me12 May 202600:29:37

I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container.

I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a vacuum. Life, capacity, creativity, travel, stress, and real human energy all affect how we show up online.

In this episode, I talk about:

  • what I was actually trying to measure in this experiment
  • why short-form video stayed my preference
  • what happened when I dropped the day numbers from the challenge
  • the kinds of content that performed best
  • why “just post more” is not a strategy
  • how energy and real life affected the experiment
  • what I’m keeping, what I’m dropping, and what I’m still testing

And if this hits a little close to home, come join us inside the Mindful Marketing Lab for my class Imperfect Motion: How to Experiment Without Spiraling. Inside the session, we’re talking about how to test ideas with more intention, less pressure, and way fewer unnecessary identity crises.

Join the Lab: onlinedrea.com/lab

My AI Rules Have Changed: A 2026 Update for Business Owners29 Apr 202600:27:56

AI has changed a lot in the past year… and so have my thoughts on it.

In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up.

We’re talking about:

  • AI as a shortcut (not a strategy)
  • Why your standards need to get higher as AI gets better
  • Where AI actually saves time—and where it quietly makes things worse
  • Why your voice matters more now than ever
  • And how to use AI inside a mindful marketing approach without turning your content into robot soup

If you’ve been feeling a little “wait… is this helping or hurting?” about AI lately, this one’s for you.

✨ Free AI Audio Series + ChatGPT Starter Pack

Short, practical episodes on how I actually use AI in my business (without sounding like a robot)

You’ll learn:

  • How I write captions with AI (without the cringe)
  • My “vibe check” editing process
  • What I don’t use AI for—and why
  • How I turn testimonials into better copy

👉 Grab it here:
onlinedrea.com/ai

🎧 This Episode is Sponsored By Riverside

If you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches.

👉 Try it here:
onlinedrea.com/riverside

Mastering Your Message on Social Media with Adria DeCorte07 Mar 201900:36:35

Welcome to another episode of the Savvy Social Podcast! Today I'm welcoming special guest Adria DeCorte. It's no secret your marketing message is crucial to the success of your business. Adria discusses common struggles with messaging and shares how to make sure your marketing message is crystal clear!   

In this podcast episode, we share:

  • How Adria recognized her message was not aligned with her clients' needs
  • How we can connect our message to actually making money
  • Why aligning with similar bloggers, podcasters, etc., can support your message
  • Suggestions for translating your message to different social media platform(s)
  • Why knowing your client helps clarify your message
  • How to present what you do as a solution to the client's problem
  • How to share your message without being too "sales-y"
  • How to make sure you're finding and connecting with the right people on social media
  • Adria's Free Niche Clarity Challenge

 

Meet Adria DeCorte

Adria DeCorte, M.S., is a Message Clarity Coach, helping women coaches uncover the marketing message that lights them up AND communicates the value in their work so they can start calling in their people. A TEDx speaker and former architect turned plant ecologist, she is the creator of the program Get Clear, Get Clients and host of the Unforgettable Podcast.

Her expert advice has been featured on the Huffington Post, the Fox Morning News Las Vegas, and over 40 interviews. When she's not writing on her laptop at her local coffee shop, she can be found hiking around Vegas with her guy and their puppy-child Lexi the doberman.

Connect with Adria:

https://instagram.com/adriadecorte

https://facebook.com/adriadecortepage

https://twitter.com/adriadecorte

https://linkedin.com/in/adriadecorte

 

Links Mentioned:

Free Niche Clarity Challenge: http://nicheclaritychallenge.com

Unforgettable Podcast: http://unforgettablepodcast.com

Get Clear, Get Clients: http://adriadecorte.com/get-clear-get-clients

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Showcase your Expertise on Social Media28 May 201800:08:09

If you're struggling with showcasing your authority on social media, this episode of the Savvy Social Podcast is for you!

In this episode, Andréa Jones shows you how to build your expertise online through providing value and building connections. Having authority in your industry is important because setting yourself up as a leader or a expert in your field allows you to strut your stuff. People buy from people they like and trust. In positioning yourself as an expert, you're allowing your audience, your fans, and your potential buyers to trust you.

Listen in for tips on how to:

  • Showcase your expertise through teaching
  • Participate in the community to grow your notoriety
  • Have others showcase your authority for you
  • Be your best savvy selves!

Today's Resources:

Savvy Social Framework: Sign up for this free 7-day video training series that teaches you how to get more growth, visibility, and engagement on social media. Access the training here: http://onlinedrea.com/free

 

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

 

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

 

Music by Alexey Anisimov

Overcoming Your Fear of Video with Cara Rice30 Mar 202100:24:59

Are you still afraid to show yourself online? It's hard to be a personal brand when you're still struggling with showing the personal part, so what can you do about it?

With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see.

Cara Rice knows exactly what it's like to be stuck hiding behind a "business guise" and showing up online in an authentic and often vulnerable way, and she's sharing with us how she overcame the fear of showing up online, and how you can too. 

In this episode of the podcast, we talk about: 

  • The role of video in social media marketing
  • How do you overcome the fear of sharing your story and being vulnerable
  • How your imperfection can actually help your audience
  • What to work on instead of trying to get rid of fear
  • Plus the most common limiting belief that Cara sees and when it most often shows up

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Cara Rice is a Business Coach, a Certified Trainer of NLP and the founder of the Mind Surgery Method™ NLP Practitioner training for coaches.

She's gone from selling $47 detoxes (to anyone who would work with her!) to sustaining a fully-booked 6-figure coaching business for over 5 years now, helping early-stage coaches overcome their visibility fears and master the mindset, habits & coaching skills to create a sustainable six figure business online.

Her clients are health, life, relationship and business coaches across the globe. She's also helped real estate coaches, brand strategists, photographers (and even a few stylists!) build a coaching arm to their businesses, too.

From getting on video for the first time, launching their signature programs, signing their very first paying clients to creating $5K, $10K and even $35K+ months -- nothing makes her happier than to support someone to work alongside their fear and fully step into their next level of income and impact as a coach. (And transform their own life in the process.)

Website: www.cararice.com

Facebook group: https://www.facebook.com/groups/cararicecoaching

Instagram: https://www.instagram.com/cararicecoaching/

Free 8-minute Guided Visualization: https://cararice.com/next-level-you

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/143

Gaining Confidence to Show Up as You Are on Social Media with Stephanie Dodier16 Mar 202100:26:39

The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. 

Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture and start to show up full body and mind for themselves and for their audience. 

In this episode of the podcast, we talk about: 

  • Stephanie's journey from seeking to look thin to breaking free from diet culture
  • What it means to show up "full body"
  • The difference between body positivity and body neutrality
  • How to cultivate confidence
  • How to unlearn the negative thoughts we have about ourselves

...and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

UnMute Yourself Challenge

Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. 

Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it's the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture. Her proprietary and countercultural approach, the Going Beyond The Food Method™️, has helped womxn in over 92 countries seek health beyond dieting. Stephanie was trained at the Institute of Holistic Nutrition in Canada and has a degree in Health Science.

Website: https://www.stephaniedodier.com/?utm_source=shownotes&utm_medium=savvysocialpodcast&utm_campaign=interview

Instagram: https://www.instagram.com/stephdodier/

Facebook: https://www.facebook.com/StephanieDodiernutrition/

Roadmap to living diet-free: https://www.stephaniedodier.com/roadmap/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/141

Why Risking Being Cancelled is Worth It with Lana Hernandez09 Mar 202100:17:57

Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we're also afraid of what those same people think. 

Today we're having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. 

There's a lot of truth bombs in this podcast that'll shake things up if you're afraid of showing up online authentically, so definitely give this podcast a listen!

In this episode of the podcast, we talk about: 

  • The fear of showing up vs being misunderstood
  • The bombshell of truth about cancel culture 
  • Why imperfection is a good thing
  • What kind of influence do you want to have

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

UnMute Yourself Challenge

Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. 

Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it's the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lana Hernandez is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. Lana has 20+ years of corporate experience in a wide range of disciplines that are leveraged to support entrepreneurs to break through their limiting beliefs and take a holistic approach to how they view and plan for success. Guiding her clients through the mindset triggers of the entrepreneurial journey, Lana helps them navigate their mindset barriers to sustain empowered growth.


Instagram: http://instagram.com/visiontodecision

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/140

How Photographers Can Leverage Social Media to Grow Their Business with Kendra Swalls28 Jul 202000:28:36

Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more!

  

In this podcast episode, we share: 

  • How Kendra used Facebook groups to grow her business
  • Kendra's approach to posting on social media 
  • Why providing value for your clients is so necessary 
  • Kendra's strategy for attracting new clients on Instagram
  • What Kendra has learned by using curated and personal posts on Instagram Stories 
  • Advice for photographers using social media to build a new business      
  • Details about Kendra's Free Marketing Guide and Business Builders Membership 

 

Memorable Quotes: 

  • "I'm big on the idea of giving more than what I'm asking for in return."
  • "I want my ideal client that's watching me on social media to feel like she's connected to me and to feel that she's getting something of value and that I'm not just selling to her all the time."  
  • "I've noticed that the more I post to Stories, the more people are following me, the more people are interacting with my feed content, and the more people are viewing my Stories, so it's just that consistency that's really helpful."   

 

About Kendra:

Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable.


Connect with Kendra:

Website

Instagram

Facebook

 

Links Mentioned:

Girl Means Business Free Marketing Guide

Business Builders Membership

 

This Episode Is Made Possible By:
  • Traject Social: The world's most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Sales Media vs Social Media with Prerna Malik21 Jul 202000:27:54

Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That's the power of conversion copy. Chances are if you need to increase your business's profit, you need to up your conversion copy game. 

 

Prerna Malik joins me to discuss what conversion copy is, her "4 S" strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more!  

 

In this podcast episode, we share: 

  • What conversion copywriting entails and why it's different from content writing 
  • The 4 S Formula: Stories, Scenes, Sage, Sales
  • Prerna's approach to social media  
  • Different ways to research in order to write conversion copy 
  • Details about the Profits on Tap Incubator 

 

Memorable Quotes: 

  • "Content writing engages and educates; copywriting engages, educates, and empowers you to purchase." 
  • "Social media has the power to bring the world together...the potential for entrepreneurs is huge if you use it the right way and don't just turn it into sales media instead of social media."  
  • "I'm not pitching—I'm just talking about what I'm working on."
  • "Even if you don't have an audience, you can still do really in depth research on your ideal clients or customers just by tuning into social media communities…"

 

About Prerna:

Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves. Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others! Creator of the Connection-Conversion ™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets. 

When she isn't helping her clients rake in wild sales, you can find her teaching service businesses how to scale minus the stress using the art (and science!) of profitable packages in the Profits on Tap Incubator. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen or traveling the world with her husband and business partner, Mayank and their daughter, Manini.


Connect with Prerna:

Content Bistro Website

Instagram

Facebook

Twitter

 

 

 

 

 

Links Mentioned:

Profits on Tap Incubator: Free Masterclass for Service Businesses

OnlineDrea YouTube Channel

 



This Episode Is Made Possible By:
  • Traject Social: The world's most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

The Tools I Use to Manage My Social Media Management Business14 Jul 202000:24:15

I recently posted insightful tips I wish I'd known when I first started my business, and now I'm adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you!    

 

In this podcast episode, I share: 

  • The benefits of using online tools for your business 
  • Favorite online tools for branding 
  • Recommended online tools for project management 
  • Which online tools are great for delivering your services   

 

Memorable Quotes:

  • "I found that over time, I was able to get ahead a lot faster by investing in some of these tools."
  • "Time equals money, so if I'm not spending time fiddling around with something, I'm spending time actually creating content for my clients or going out and finding new clients, which is the best way to grow your business."
  • "My clients love that I'm using these tools because they feel like they can trust me as a professional and they feel confident investing in me…I'm able to deliver a seamless product and a seamless client experience."   

 

Links Mentioned:

Free Business Building Blueprint for Social Media Managers

OnlineDrea YouTube Channel

 

Branding Tools:

Bluehost 

Web Host Face

Bluchic 

 

Project Management Tools: 

Asana 

Toggl 

Paypal 

Dubsado

Zoom  

GSuite 

Slack 

 

Service Delivery Tools: 

Canva 

AirTable 

Google Docs / Google Spreadsheets 

Traject Social 

Facebook Creator Studio 

Kapwing 

 

This Episode Is Made Possible By:
  • Traject Social: The world's most complete social media management platform and my social media management tool of choice.
  • Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

Content Marketing in 2021 with Teresa Heath-Wareing01 Jun 202100:43:13

The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales. 

 

In this episode of the podcast, we talk about: 

  • What you should focus on if you only have a few hours a week for social media
  • How to choose a platform to focus on for your business
  • How much content you should be creating 
  • The difference between create content as a solopreneur vs with a team
  • Content Ideas and what to do if you run out of ideas

…and more!   

 

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Award winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.

 

She is recognised alongside some of the world's social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. 

 

Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages. 

 

She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy. 

 

Teresa hosts a popular weekly podcast called 'Marketing that Converts' and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi.

 

Website https://teresaheathwareing.com/

Facebook
https://www.facebook.com/TeresaHeathWareingUK/

Instagram https://www.instagram.com/teresa_heathwareing/

Twitter https://twitter.com/theathwareing

LinkedIn https://www.linkedin.com/in/teresaheathwareing

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/152

Write Better Copy by Getting to Know Your Audience with Sara Frandina06 Apr 202100:21:50

If you're limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it's going to be that much more important that you're attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level.

This week we talk with Sara Frandina who shares with us how she writes conversion copy for her business and her clients using her signature Voice Of Customer method and how you can apply it to your social media strategy as well. 

In this episode of the podcast, we talk about: 

  • What "voice of customer" is and how to use it to connect with your audience
  • Market research when you don't have an audience yet
  • How buyers awareness impacts how you write copy on social media
  • Using social media for marketing when you're trying to reduce your social media usage

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Memorable Quotes
  • "It really drives the copy when you know exactly where you're meeting people."
  • "Why am I here? Is it because I feel like I need to be or I should be, or am I truly using it from a place of enjoyment?"
  • "Where do I want to be? What do I enjoy? And now how can I use this in a way that makes sense?"
  • "That's what they're going to connect with… with the business owner who knows what they think and knows how they talk.
  • "A big part of Voice of Customer is knowing what to take and what to leave."
About the Guest

Sara Frandina is a conversion copywriter with an insatiable appetite for learning, all of the books, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication for her clients. When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again.

Learn more about Sara — and how to get to copy that converts — at www.SaraFrandina.com.

Website: https://sarafrandina.com

Instagram: https://instagram.com/sarafrandina

Twitter: https://twitter.com/heytheresar

Facebook: https://www.facebook.com/SaraFrandinaCopywriting

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/144

How to Build Relationships on Social Media with Abby Herman25 Apr 201900:25:58

We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you've got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you're new to the online world or an introvert like me!   

In this podcast episode, we share:

  • How and why Abby transitioned from teaching to content marketing
  • How Abby used Facebook groups to grow her business
  • Suggestions for building relationships online using offline methods
  • Advice for using "Coffee Chats" to connect more intentionally with others  
  • How Abby's social media strategy evolved as her business grew
  • The power of using video and audio messages for direct messaging
  • The value of shifting digital interactions from impersonal to personal
  • Why Abby's program focuses on building relationships

 

About Abby Herman

Abby Herman is the owner of Write Solutions, a content marketing agency for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there's nothing more frustrating than not knowing where to start.

 

Connect with Abby:

https://www.instagram.com/abbymherman/

https://www.facebook.com/AbbyMHerman1/

https://www.linkedin.com/in/abbymherman/

https://www.youtube.com/channel/UCp_mA7yy1hJdFviLrcJl7YQ

Links Mentioned:

Connect. Build. Succeed.

Abby Herman Freebies

PodcastBuddy

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

What Happens After You Go Viral with Dr. Julia Colangelo01 Aug 202300:44:32

Is going viral and instantly gaining tens of thousands of followers your goal? 

If so, my guest, Dr. Julia Colangelo, professor at Columbia University and founder of Hello Flow, might change your mind.

After going viral on Instagram, Dr. Colangelo saw the dark side of social media, and it became a bright light bulb moment. 

Listen to the week's episode and learn why even though you can't control when you go viral (or how the trolls will come at you), you can control how much joy and peace you'll have on social media when you make the decision to use it as a place of play, generosity, and authenticity. 

In this episode of the podcast, we talk about: 

  • Transferable personality traits
  • Choosing to experience your joy
  • Letting social fit your lifestyle
  • Using the trolls to pivot
  • Finding your flow and playfulness 
  • The spirit of generosity

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

 

About the Guest:

Dr. Julia Colangelo (DSW, MSW, and LCSW) is an award-winning educator of flow and mindfulness at Columbia University and the founder of Hello Flow, a Maui-based educational and consulting company, where she helps thought leaders, public figures and celebrities get out of the riptide of overstimulation and cruise into their greatest flow state. 

Her primary work is in clinical research where she has more than a decade of experience exploring the science and psychology of flow to uncover the best and most sustainable flow states. Today, she shares her knowledge and research as both a private coach and advisor to high-profile individuals as well as a sought-after keynote speaker and workshop facilitator for events and retreats across the globe. She's also the host of Flow, a podcast that sits at the intersection of spirituality and science to help listeners integrate mindfulness, self-awareness, and flow techniques so they can discover their truest essence and root back to their true selves.

When she's not uncovering groundbreaking new research on flow, she can be found walking the beach and playing with her children.

Website: www.drjuliacolangelo.com 
Instagram: https://www.instagram.com/drjuliacolangelo/
Facebook: https://www.facebook.com/julia.colangelo.3/
Flow Podcast: https://www.drjuliacolangelo.com/PODCAST/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/264

Making Business Feel Fun Again with Jessica Santise21 Oct 202500:18:14

Marketing doesn't have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business. 

We talk about turning small creative ideas (like GIFs and themed branding) into signature elements, why details make your brand memorable, and how to do marketing that feels 100% you.

This one's for the creatives who want their business to feel like them.

In this episode of the podcast, we talk about:

  • How Jessica built a business around creativity and fun
  • Why branding the details matters more than perfection
  • How to add playfulness without losing professionalism
  • Bringing personal joy into your business brand
  • Finding confidence to "do it your way"

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

About the Guest:

I'm Jessica Santise, professional video editor and GIF creator with over 20+ years of experience and a background in digital marketing.

I provide no-stress video editing for online business owners to help them create personality-packed videos their audience can't wait to devour.

Website: https://jessicasantise.co/ 
Instagram: https://www.instagram.com/jessicasantise/ 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/380 

What's Working for Email List Growth in 2026 with Jennie Wright03 Mar 202600:27:48

Email marketing is still one of my favorite ways to market my business, but your list only works if the right people are on it.

In this episode, I'm joined by Jennie Wright to talk about what's actually working for email list growth and lead generation as we head into 2026. We cover everything from AI and smarter lead magnet strategy to segmentation, self-selection, and why most people are missing the real opportunity in their follow-up sequences.

If you've been wondering whether your lead magnet is pulling its weight, this conversation will help you rethink your approach.

In this episode of the podcast, we talk about:

  • How AI is changing lead generation
  • What actually makes a strong lead magnet
  • Free versus paid lead magnets
  • The power of self-selection and segmentation
  • How to connect your lead magnet to your core offer
  • Why metrics matter more than intuition

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

About the Guest:

Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads.

With a track record of building over 400+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers, but also build trust and engagement with audiences.

Jennie's mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker, consultant and fractional CMO who inspires audiences and clients with her expertise, passion, and practical advice.

Website: http://jenniewright.com/
LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
Instagram: https://www.instagram.com/jennielwright/
Facebook: https://www.facebook.com/jennie.wright.50

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/398

 

Want to be in episode 400 of the podcast?  We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show. Deadline to submit: March 10th.   Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast
How to Manage Social Media (without it taking over your life)17 Jun 201800:10:58

Do you find yourself spending way too much time on social media without making much progress? Are you endlessly scrolling and without focusing on the reason you joined Facebook, Instagram, etc in the first place?

Today's episode teaches you:  

  • How to repurpose content
  • The importance of staying organize
  • The idea of decision fatigue
  • What to do when you go on vacation
  • And more!

Resources:

https://www.fastcompany.com/40533263/5-ways-to-prevent-decision-fatigue-from-ruining-your-productivity

Automation Tools

http://onlinedrea.com/recurpost

http://onlinedrea.com/tailwind

Join the waitlist for the Savvy Social School: http://savvysocialschool.com

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

What I Learned at Podcast Movement 201919 Aug 201900:10:46

Podcast Movement is the world's largest podcasting conference. Check it out here: https://podcastmovement.com/

In this bonus episode, I'm sharing my thoughts and what I learned while attending this event.

Links:  This Episode Is Made Possible By:
  • Social Report: The world's most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!28 May 202400:31:04

I love data! Whether you're a business owner, content creator, or freelancer, you should fall in love with data too because it's the starting point to designing a real path to success on social media. 

In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind. 

Metricool's latest report analyzed data from almost a million social media accounts and over 29 million posts. We'll discuss platform-specific trends, the impact of engagement rates, and how different strategies work for varying account sizes.

Whether you're a tiny account or a huge brand, this episode will help you navigate the evolving social media landscape and learn to trust the data. 

In this episode of the podcast, I talk about:

  • The difference between strategies and trends in social media marketing
  • Insights from Metricool's 2023 study on social media networks
  • Platform-specific data for Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Pinterest, Google Business Profiles, YouTube, and Twitch
  • The importance of quality content versus quantity
  • The rising significance of video content
  • How algorithms are evolving and what that means for your social media strategy

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

The Feed Private Podcast

The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost.

Social Media is constantly evolving, so it's super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/307

Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert11 Apr 202400:53:13

Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. 

In our first roundtable discussion, we dive into the heart of mindful marketing transformations.

Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts. 

From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds light on the challenges, wins, and lessons learned during their journeys.

In this episode of the podcast, we talk about: 

  • Marketing your business through significant pivots
  • The role of feedback and intuition in refining your strategy
  • Lessons learned from navigating business transformations
  • Strategies for communicating and implementing changes
  • The future direction for our businesses in the context of mindful marketing

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Fab Fiesta

To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. 

For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/

 

About the Guests:

Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years. 

Website: https://jamardiggs.com/ 
Instagram: https://www.instagram.com/jamardiggs/ 
YouTube: https://www.youtube.com/@JamarDiggs 
LinkedIn: https://www.linkedin.com/in/jamardiggs/ 

Diane Mayor is a business strategist who helps entrepreneurs build a strategy that goes beyond the funnel to make more and keep more in their business.

Each day as the host of The 5-Minute Strategist podcast, Diane shares one strategic question to get your gears turning and spark new ideas for growth, innovation, and leadership in just 5 minutes.

In her spare time, this spreadsheet-crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order.

Website: https://dianemayor.com/  
Podcast: https://the-5-minute-strategist.captivate.fm/listen  
Instagram:  https://instagram.com/diane_mayor  
LinkedIn: https://www.linkedin.com/in/diane-mayor  

Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help female solopreneurs with big ideas and busy brains get focused, fired up and flame retardant. Diann is the creator of The Boss Up Breakthrough and host of The Driven Woman Entrepreneur Podcast.

Website: https://www.diannwingertcoaching.com/  
Podcast: https://www.diannwingertcoaching.com/podcast  
Instagram: https://www.instagram.com/coachdiannwingert/ 
YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0A 
LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/ 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-3 

Unlocking Your Social Media Potential with Systems and Automation with Colie James26 Mar 202400:36:20

Feeling overwhelmed by the endless cycle of social media management and content creation?

In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation.

Dive deep with us as we explore practical tips for integrating systems into your social media strategy, ensuring consistent content creation, and maintaining meaningful engagement without sacrificing your personal touch.

Whether you're a seasoned content creator feeling stuck in the manual grind or a business owner eager to optimize your social media workflow, this episode is packed with strategies to elevate your online presence through smart automation and systems.

In this episode of the podcast, we talk about: 

  • How to simplify content creation and scheduling on Instagram
  • The secrets behind using automation for authentic engagement
  • Using Airtable automation to manage client info
  • Strategies for recycling content across different platforms
  • The importance of keeping a human touch in automated messages

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Social Media Launch Planner

If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/

 

About the Guest:

Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living! 

With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].

The truth—automated systems can save us all from being overworked and overwhelmed.

When Colie isn't building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland.

Website: https://coliejames.com/  
Instagram: https://www.instagram.com/coliejames/
YouTube: https://www.youtube.com/channel/UCxcLZK2bRicOuay5SiQ8luw
LinkedIn: https://www.linkedin.com/in/colie-james-936ab0252/ 
Business-First Creatives Podcast: https://pod.link/1626652456 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/298 

Lessons Learned from Shutting Down My Membership11 Nov 202500:22:42

It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next. 

This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward. 

From AI to evolving community spaces, this episode kicks off a four-part series on what the next phase of marketing looks like.

In this episode of the podcast, I talk about:

  • Why the Mindful Marketing Lab is closing
  • The business and personal lessons learned
  • How marketing has changed since 2020
  • Why simplicity beats complexity in 2026
  • What's next for this new chapter

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/383

Leveraging Your Podcast for Business With Anne Claessen [The Podcast Babes]31 Dec 202400:32:48

I'm thrilled to share my guest episode on the Podcast Babes Podcast with Anne Claessen!  

In this conversation, we dive into how to use social media to attract podcast sponsors and amplify your show's growth. I share my journey of landing a podcast sponsor within my first 20 episodes, my unique Costco sample strategy for promoting episodes, and tips for creating social media posts that offer value even if people don't click through.  

If you've ever wondered how to make your podcast irresistible to sponsors or want creative ideas to grow your audience, this episode is packed with actionable insights you won't want to miss!

In this episode of the podcast, we talk about:

  • Landing podcast sponsors using social media strategies
  • Creating value-first social media posts for engagement
  • Monetizing podcasts through creative and unique approaches
  • Promoting podcasts with the Costco sample method
  • Using podcasts to build trust and attract clients

…And More!

 

Special thanks to:

Anne Claessen, host of The Podcast Babes

Listen to the original episode here: https://thepodcastbabes.com/savvy-social-media-tactics-to-attract-sponsors-featuring-andrea-jones/

Website: https://thepodcastbabes.com/

Connect with Anne on social media:
Instagram: https://www.instagram.com/thepodcastbabes/
Facebook: https://www.facebook.com/The-Podcast-Babes
LinkedIn: https://www.linkedin.com/in/anne-claessen/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/338

2022 Biz Growth Essentials for Social Media Managers02 Nov 202100:19:06

A new year brings new business opportunities for social media managers—especially 2022. Because demand for digital marketing has never been stronger. 

But the competition is STEEP.

How can you set yourself apart? Listen to today's episode of the podcast for the 5 keys to your business growth in 2022 (whether that's getting more clients or up-shifting into a fully staffed agency). 

In this episode of the podcast, I talk about: 

  • The #1 skill you need to master heading into 2022 to own the latest platforms like TikTok.
  • Questions to ask yourself to get more wins for your clients & stay competitive.
  • Is it really a good idea to double your rates?
  • 3 factors to consider when calculating your new rate.
  • Why your business will never grow if you don't do this
  • Who to hire based on your revenue: $100k, $250k, or $500k.
  • 5 ways to WOW your clients, so they stick with you (& send referrals).

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/174

Grow with Video on LinkedIn with Alicia Henderson06 Sep 202200:19:49

Video isn't just for TikTok and Instagram Reels anymore!

LinkedIn may be one of the world's most popular social platforms, but it's still a hidden gem because of one major reason. The untapped potential of VIDEO.

Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the chance for engagement you would only dream of having on other social platforms.

Livestream and LinkedIn Video expert Alicia Henderson joins me today to share the secret to LinkedIn Success with video. With her tips of combining a dynamic plan and the courage to show your face online, you have the prime opportunity to become the sought-after expert in your niche and attract a whole new audience for your business. 

In this episode of the podcast, we talk about: 

  • How Alicia started her video takeover
  • Alicia's trick to fight her "introvertness" before getting on camera
  • The ONLY way to get better and comfortable on video
  • Not being scared to show your face on camera
  • The "5-Words or Less" Bullet Point Practice
  • How to come up with an attention-grabbing hook
  • How to continue the conversation after the video ends
  • Why the time is NOW for LinkedIn Video
  • How to get Alicia's Livestream Resource Guide

…and more!

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Alicia Henderson is a Video and Business Strategist who helps women entrepreneurs go from unknown to in-demand by leveraging LinkedIn video as a client lead magnet so they can show up with confidence to attract premium clients, scale their visibility and increase their revenue while building businesses that revolve around their families and not the other way around.

Alicia is the host of the Video Visibility with Alicia podcast which is the podcast for women entrepreneurs dedicated to all things video marketing for your service-based business. Each week she discusses easy to implement strategy plus a bit of a girl that will leave you feeling motivated and inspired.

When Alicia isn't helping women show up confidently and stand out on LinkedIn Video she's either spending time on the soccer field or volleyball courts with her daughters, running around after her toddler son, or spending time with her retired Marine husband.

Website: www.aliciahenderson.biz

LinkedIn: www.linkedin.com/in/aliciahendersonbiz

Instagram: www.instagram.com/aliciahendersonbiz/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/218

Social Media CPR with Peg Fitzpatrick05 Nov 202400:38:03

Ever feel like your social media could use a reset? Or maybe you're stuck in the cycle of creating the same kind of content week after week? 

In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumbleweeds in your engagement.

Ready to refresh your social channels and make social media fun again? Tune in to listen!

In this episode of the podcast, we talk about:

  • Signs of a stale social media presence
  • The importance of balancing old and new content strategies
  • Sparking creativity through platforms like Pinterest
  • A Marie Kondo approach to social media
  • Embracing video content like reels and b-rolls
  • The importance of rest to prevent burnout

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

About the Guest:

Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community.

Website: https://pegfitzpatrick.com/
The Art of Small Business Social Media: https://pegfitzpatrick.com/small-business-social-media-book/
Instagram: https://www.instagram.com/pegfitzpatrick/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329

How to Use Social Media to Promote Your Podcast28 Sep 201800:13:53

You Need Listeners…

And I hear you loud and clear! If you're anything like the other 500,000+ active podcasts that exists out there, you're always looking for new and active listeners.

Well, I want to give you some guidance on how to do that in today's episode. Listen in for:

  • How to optimize your social media profiles
  • My tips for how to consistently share new episodes
  • The best way to give your audience a sample of your podcast
  • How to find new listeners

… and more!

Download the free Roadmap: https://socialmediaforpodcasts.com/free

Additional Resources:

Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier09 Jan 202400:30:06

I'm thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show.

We take a deep dive into Nathalie's bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business. 

Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power of personal connections on social media and putting the human touch back in your marketing emails.  

In this episode of the podcast, we talk about: 

  • The beginnings of AccessAlly starting at 12 years old
  • Using tune-up calls for customer retention
  • The Software and a service business model
  • The human side of your brand
  • Why Nathalie deleted Instagram
  • Nathalie's LinkedIn strategy
  • Building untrackable relationships on social media

And so much more!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

2024 LinkedIn Challenge

Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections!

From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin

 

About the Guest:

Nathalie Lussier is an award-winning entrepreneur who has been making websites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college.

As the founder of AccessAlly, the powerful digital course and membership WordPress plugin for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place.

Website: https://accessally.com/  
LinkedIn: https://www.linkedin.com/in/nathalielussier/ 
Facebook: https://facebook.com/nathalielussierpage 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/287 

 

Why I Use Canva to Create Social Media Images19 Jul 201800:09:19

This is episode 9 of the Savvy Social Podcast and today we're talking all about Canva, my secret to creating social media images for myself and my clients.

Why are visuals so important? Well, check this out. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it.

Learn about Canva's founder here: https://foundr.com/melanie-perkins/

Find some Canva Templates: https://www.canva.com/templates/

Quotes

I'm not a designer so Canva helps me cheat in that area.

I'm on a mission to make you a Canva convert. I'm preaching the Canva gospel!

Want to learn more EXACTLY how to use Canva to create stunning graphics for social media. Grab it here: SavvySocialSchool.com

Reacting and Responding To Negative Feedback On Social Media11 Jul 202300:25:20

What's the hardest piece of negative feedback you've ever received on social media?

If you're building an online community, I'm sure you have more than one story to tell. We all do.

Getting negative, positive, and critical feedback is the easy part. 

What's hard is knowing when to respond, if you should respond, and how to respond.

Let's talk about it in today's episode so you can face your fear of the comment section, communicate with your audience in a way that keeps your mental health intact, and grow an online community that loves to engage with you in the comments section.

In this episode of the podcast, I talk about:

  • An inspiring yawn
  • Parasocial relationships
  • Auditing your relationships on social
  • Categorizing negative feedback
  • The wrong way to respond to negative comments
  • Cancel culture stickiness
  • Prioritizing your mental health
  • The positive potential of online communities

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/261

Getting My Business Ready For My Maternity Leave28 Nov 202300:33:00

Baby number two is on the way, which means big changes for my business. 

I'm mentally preparing myself for the chaos that comes with having two babies under two years old, and I have so many questions. How will my toddler handle having a sibling? Can I still deliver for my audience while taking on these new challenges?

During this episode, I'll be sharing how I'm giving myself permission to show up in a capacity that makes sense for me, my family, and my business. I might not be able to do everything I want, but that's okay. 

I'm also sharing my plans for my maternity leave, including trusting my team even more, repackaging existing content, getting ahead on podcast recordings, and putting all new projects on hold.

So, whether you're pregnant, navigating life changes, or just curious about how business owners tackle the juggle of motherhood and business, this episode is for you. 

In this episode of the podcast, I talk about: 

  • The coming of baby number 2
  • How I'll be leaning on my team
  • Getting way ahead on podcast episodes
  • Why I'll be a lot more flexible with maternity leave
  • Putting all NEW projects on hold
  • Chaos and joy of having two small children

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/281 

How To Build A Business Community On LinkedIn with Shannon Siriano Greenwood17 Jan 202300:32:42

Not the biggest fan of social media, but you know it's almost necessary to grow your business?

You're in good company because my guest Shannon Siriano Greenwood, Founder, and CEO of Rebelle, the network catering to women professionals, wishes she could live without it. But she understands the power and benefits of social media, especially when it comes to building a community. 

In this episode, Shannon shares the deets about her platform of choice, LinkedIn. For someone who claims social media isn't her favorite thing in the world, her strategies for engagement, posting, and building revenue can help any business owner shift their approach and find success on LinkedIn. 

In this episode of the podcast, we talk about: 

  • Connections through storytelling
  • Why cold outreach is best on LinkedIn
  • Sending DMs without being annoying
  • Relationship-Driven Sales
  • Why LinkedIn is perfect for introverts
  • Why Shannon spends an hour a day on LinkedIn
  • How to format your story posts for greater reach

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

 

About the Guest

Founder, leader, and community builder, Shannon Siriano Greenwood is most passionate about sharing the stories of exceptional people.

Shannon is the Founder and CEO of Rebelle, a network for women professionals looking to earn more, prioritize themselves, and create their own path to success while paving the way for generations to come.

Eternally curious, Shannon has interviewed thousands of women from celebrities to founders, authors, physicians, creatives, and every day women to understand their perspectives and share their experiences with audiences big and small.

Website: https://readytorebelle.com/

Instagram: https://www.instagram.com/readytorebelle/ 

LinkedIn: https://www.linkedin.com/in/shannonsiriano/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/236

Showing Up Authentically on Social Media with Eleanor Beaton28 Dec 202100:32:37

Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome. 

Then this episode is for YOU. 

Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice.

In this episode of the podcast, we talk about: 

  • How Eleanor overcame her imposter syndrome (& you can too!)
  • Eleanor's brand architecture for building authority and followers via social media
  • 3 questions she asks herself when developing marketing messages
  • #1 factor behind successful coaching marketing, according to Eleanor (hint: it's not your methodology)
  • Is more always better when you're growing a business? Hear Eleanor's contrarian take
  • Eleanor's Jewel business model: what is it & how can it help you find balance as a business owner?
  • Her 90/10 goal ratio for posting content and engaging with people who comment on it
  • Eleanor's 4 metrics that matter to prove marketing success
  • The highest value tasks you can be doing in your business (like 10k value tasks)

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest

Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030. 

 

Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women's Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine and more.

Websites: https://eleanorbeaton.com/, https://safi-media.com/

LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Instagram: https://www.instagram.com/eleanorbeaton

Facebook: https://www.facebook.com/eleanor.beaton.10

Twitter: https://twitter.com/eleanorbeaton

Instagram: https://www.instagram.com/safi.media/

Facebook: https://www.facebook.com/safimedia/

LinkedIn: https://ca.linkedin.com/company/safimedia

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/182

3 Practices for Sustainable Social Media Growth (Unmute Yourself Series - Part 3)21 Dec 202100:21:52

You should create content EVERY DAY. You should spend 6 hours a day liking and commenting on social media. You should have more followers. STOP.

If this is you… you need to listen to today's episode, so you can FREE YOURSELF from the trap nearly every business owner falls into with social media. 

In this episode of the podcast, I talk about: 

  • Why you don't need new content (you need THIS instead)
  • How to figure out the role social media plays in your business
  • 3 boundaries you must set in order to grow your business on social media
  • The secret to slashing your content creation time down to just 1 hour a week
  • My proven method for building an online community in just 10 to 20 minutes a day
  • 4 ways to connect with your community (& find new members)
  • The metrics that REALLY matter to your business growth 

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/181

Breaking Free From Social Media Fatigue21 Nov 202300:42:42

Is your social media strategy sustainable? 

This question carries so much weight for your business and mental health, but it's something we don't think about or talk about enough. 

We're going to change that in this episode as we break down the internal and external pressures of using social media and the role a well-planned digital detox can play in helping you take back control of how you use social media as a tool to grow your business. 

In this episode of the podcast, I talk about: 

  • Signs of social media fatigue
  • Rest as the last resort
  • The relationship between vacations and your long-term health
  • What took me ten years to learn about social media
  • Pulling the emergency brake
  • Creating sustainable goals

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/280 

Uncomplicated Marketing with Kyla Roma18 Feb 202000:35:12

Ever feel like your marketing strategy just isn't getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more!

 

In this podcast episode, we share: 

  • Recommendations for outlining your marketing plan or sales funnel 
  • Questions to help determine what's working for you and what isn't 
  • The value of knowing your audience's fears and giving them permission to be human
  • Tips for putting your client at the center of your stories to seed your expertise
  • The importance of illustrating what you offer to your ideal client  
  • Suggestions for how to take a break from social media 
  • Why connecting with your audience is invaluable 
  • Details about Kyla's Uncomplicated Marketing Academy

 

Memorable Quotes: 

  • "Give yourself permission to be where you're at. You don't have to be everywhere at once. Make it as simple as possible." 
  • "Get curious about one place and figure out what's working for you there."
  • "How can I bring more empathy to my content and how can I demonstrate my expertise?"
  • "...It's just connecting on a human level, and sometimes we forget, when it comes to marketing, there's a lot of human-ness in it." 
  • "The outside of your business should match the inside of your business." 

 

About Kyla:

Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She's spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She's also a toddler mom, and her family's breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that's NOT asking too much.)

 

Connect with Kyla:

https://www.instagram.com/kylaroma

https://www.twitter.com/kylaroma

https://www.kylaroma.com/

 

Freebie:

Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns

Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business.

 

Links Mentioned: 

https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/

 

This Episode Is Made Possible By:
  • Social Report: The world's most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
Building Stronger Connections Through Email With Allea Grummert [Happy Subscribers Podcast]30 Dec 202500:51:46

Email has quietly become one of the most powerful places to build trust and drive real business growth, and this conversation digs into why. 

I sat down with Allea Grummert for an honest conversation on her podcast Happy Subscribers about how I approach email as a core marketing channel, not just a support tool. We explored what it really takes to grow a list with intention, how to think about email content beyond promotions, and why so many business owners overcomplicate something that can actually feel simple and effective. 

This was a thoughtful, practical conversation I knew would resonate with anyone building a business around connection and trust.

In this episode of the podcast, we talk about:

  • How I think about email as a primary growth channel
  • What actually builds trust with subscribers
  • Why consistency matters more than volume
  • How to simplify your email content strategy
  • What makes people want to stay subscribed

…And More!

 

Special thanks to:

Allea Grummert, host of Happy Subscribers Podcast

Listen to the original episode here: https://pod.link/1778035534/episode/90426ea022254a9e7e35287a8e3739f9 

Website: https://duett.co/ 

Happy Subscribers Podcast: https://pod.link/1778035534 

Connect with Allea on social media:
Instagram: https://www.instagram.com/alleagrummert/
Threads: https://www.threads.com/alleagrummert/ 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/390 

Live Video On TikTok for Personal Brands with Lindsay Johnson28 Mar 202300:35:03

This one thing has pumped the brakes on a lot of creators' ability to have fun on social media. 

Rules!

But here's the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! 

Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social media as a tool to turn their brilliance into profit–and have fun while they do.

Listen as Lindsay shares their own journey for having authentic fun using live video on TikTok and the strategies and mindset shifts we can all use to bring the fun back into our life online.  

In this episode of the podcast, we talk about: 

  • Why TikTok is best for genuine connections
  • The social media coffee shop
  • Backlash to vulnerability
  • Fearing online trolls
  • Erasing the pressure to create

And so much more!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

About the Guest:

Lindsay Johnson, aka The Radical Connector, has been teaching first-time entrepreneurs how to get clients and make money in their businesses for over 20 years. Lindsay's an entrepreneurship nerd and holistic business strategist obsessed with teaching service-based entrepreneurs and content creators business skills and strategies for turning their brilliance into a profitable business by working less and playing more. 

Born into a family of entrepreneurs, Lindsay watched as their family worked themselves into the ground and promised themselves they'd find a better way to build a business. 

Lindsay's two online business programs, blog, YouTube channel, Work Less Play More Podcast and free Facebook group, Rad Connectors, teach overwhelmed entrepreneurs practical, consent-based marketing and sales skills so they can use their business as a tool to build the life of their dreams, change the world, and finally ditch their desks and go have a life!

Website: https://www.theradicalconnector.com/ 
Social media:
https://www.tiktok.com/@radicallinds
https://www.tiktok.com/@fantasticalfatty
https://www.instagram.com/radicallinds/
https://www.instagram.com/fantasticalfatty/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/246

Growing Your Business Without Brain Overwhelm with Lanie Lamarre21 Sep 202100:19:24

If you've been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)...

...Because you've been to too many online marketing events already this year...

...Because your brain can't handle another tip or resource or hack...

...Because you're sick of learning how to grow your biz online AND then doing nothing…

...then you need to listen to today's interview with Lanie.

In this episode of the podcast, we talk about:

  • One of the biggest misconceptions about automating your systems and processes (that'll have you pulling out your hair!)
  • The back-of-a-cocktail-napkin simple way to get started with project management software
  • How to make "very big, like big pants CEO decisions" about which metrics to measure
    The one tool no online business owner should ever be without
  • 3 questions to ask yourself when interpreting your performance data
  • How to get your FREE Pass to OMGrowth Live

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lanie is the host of the OMGrowth podcast and loves showing online bosses - like literally, using graphics and dashboards and workflows - exactly what they need to tap into their own OMGrowth moments. Her favorite topics include Airtable, your conversion rates and what song to play next on the jukebox. She's the proudest nerd I know and that works out really well for anyone who knows her because she loves to do and share the nerdy stuff so we don't have to!

Website: https://www.omgrowth.com/

Instagram: https://www.instagram.com/omgrowth/

OMGrowth Live is free at https://onlinedrea.krtra.com/t/lnawN2VZSgCp

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/168

4 Social Media Experiments I'm Trying This Year21 Mar 202300:33:27

If social media has taught us anything over these last two years (thanks, TikTok), it's this. If you get stuck doing what used to work, the only guarantee is that you'll stay stuck. 

Social media has evolved so much over the last decade that it's almost unrecognizable. What used to work doesn't, and what works today seems to change every other month. 

As much as you like to find your comfort zone and get in a flow in your business, social media is having none of it! So what's the solution?

Find out in this episode as I change up my marketing strategy with these four social media experiments.

In this episode of the podcast, I talk about: 

  • Why my views on social media are changing
  • The murky, muddy waters of social media
  • The danger of action from a panicked perspective
  • Helping your audience feel your brand
  • My NEW branding angle
  • Why you can't make it all look easy
  • The hidden truths in your data

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/245

Celebrating Episode 400: Your Business Marketing Questions Answered17 Mar 202600:20:13

It's hard to believe, but we've officially hit 400 episodes of the Mindful Marketing Podcast! To celebrate, I'm doing something a little different.

In this episode, I'm answering listener questions sent in through my hotline and diving into some of the biggest marketing questions I hear from business owners right now. From starting a podcast in today's landscape to figuring out whether your strategy actually needs to change, we're covering the real conversations happening behind the scenes in marketing.

We also get into visibility, boundaries on the internet, what to prioritize when you only have a few hours a week for marketing, and where marketing is headed next as AI continues to reshape the industry.

In this episode of the podcast, I talk about:

  • What I'd recommend if you're starting a podcast today
  • How to tell if your marketing strategy actually needs a refresh
  • How to experiment with new strategies without starting from scratch
  • Ways to show personality online while protecting your boundaries
  • Why community and experiences are becoming the future of marketing

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/400

What Real Personal Branding Looks Like with Natalie Bullen29 Apr 202500:45:40

Posting more doesn't require more confidence—it requires clarity.

And as today's guest Natalie Bullen reminds us, showing up consistently isn't just about marketing. It's about choosing to stand in your values, serve your people, and build something sustainable—without letting fear or perfectionism slow you down.

In this episode, we talk about marketing unapologetically, building a personal brand that cuts through the noise, and how Natalie ended up managing a viral Facebook group she never wanted.

If marketing has felt harder than it should, this episode will help you refocus and reconnect.

In this episode of the podcast, we talk about:

  • What a personal brand really means
  • Why visibility is about service—not spotlight
  • Creating content without second-guessing
  • Why Natalie doesn't rely on Facebook groups to sell
  • What metrics actually show your marketing is working

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

About the Guest:

Natalie Bullen is a wealth and identity coach helping affluent entrepreneurs expand their capacity for success. As the founder of Unapologetic Wealth®, she works with high-earning business owners to elevate their authority, shift their relationship with money, and build a legacy that matches their ambition. A former financial advisor, Natalie's work goes beyond income—she helps leaders step into true wealth by mastering not just what they earn, but how they hold, grow, and embody it.

Connect with Natalie at unapologeticwealth.com

Website: https://unapologeticwealth.com/
Facebook: https://www.facebook.com/Ladylyricist06/
Instagram: https://www.instagram.com/unapologeticwealth/ 
LinkedIn: https://www.linkedin.com/in/nataliebullen/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/355

AI in Sales & Marketing with Victor Adefuye22 Apr 202500:37:48

Sales and marketing should work together—but too often, they don't.

Instead of collaborating, teams operate in silos and miss opportunities hiding in plain sight.

Victor Adefuye is here to change that. In this episode, we talk about how AI is bridging the gap between sales and marketing—by turning real sales conversations into actionable marketing insights, better customer experiences, and smarter strategies.

If you've ever felt like your marketing was disconnected from what your audience actually cares about, this one's for you.

In this episode of the podcast, we talk about:

  • How to use AI to analyze sales calls
  • Why transcripts are a goldmine for marketers
  • Tools to improve messaging and conversion
  • AI for personalization at scale (without losing trust)
  • The future of sales prep, follow-up, and content creation

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

About the Guest:

Victor, the founder of Dana Consulting, pioneers the integration of AI with proven B2B
sales methodologies. After founding Dana Consulting in 2015, he led the firm to notable
success—training hundreds of teams and increasing close rates across startups and Fortune 500 companies. Following Dana Consulting's acquisition by Winning by Design in 2019, Victor has returned to relaunch the company with a revolutionary focus: Superintelligent Sales, a framework that combines AI capabilities with human expertise to transform B2B sales performance.

A sought-after speaker and thought leader, Victor draws on his unique background as a
former attorney and his track record of driving measurable sales improvements to help
organizations thrive in the age of AI.

Website: https://www.dana-consulting.com/
Superintelligent Sales: https://superintelligentsales.ai
LinkedIn: https://www.linkedin.com/in/victoradefuye/ 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/354 

How To Use The Instagram Algorithm To Your Advantage25 Jul 202300:23:15

One of the biggest challenges founders face when using Instagram is all the options.

It's super confusing and overwhelming when you're trying to decide if you should focus on Reels, Carousels, Stories, Threads, and allllll the other options. 

After diving into the data and understanding what Mr. Al the Algorithm really wants from us, there is a clear strategy business owners can tap into to know how to post, where to post, and what to post. All without feeling like you're stuck in option overwhelm.

Learn about the Instagram discoverability layers so you can start feeling empowered and see the truth that the Instagram Algorithm isn't out to hurt you. IG really is one of the best social media platforms, giving you all the features you need to take your business to new heights. 

In this episode of the podcast, I talk about: 

  • Instagram Bootcamp 2023
  • Why Instagram is so overwhelming
  • Why Instagram isn't so bad
  • The downfall of trying to do it all
  • How your favorite content creators really create
  • Instagram Discoverability layers
  • Threads
  • The future of business

…And More!

 

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/263 

Awkward Marketing: How to Bring Comedy to Social Media with Rachael Kay Albers03 Oct 201900:35:54

Online marketing, email marketing, social media marketing—it can all be awkward and uncomfortable, especially if you're a new entrepreneur or business owner! Rachael Kay Albers from Awkward Marketing joins me today to share where the best content comes from, what tools you need for your online business, how to repurpose and share your episodes on social media, and the value of getting your audience involved in your process! 

 

In this podcast episode, we share: 

  • Rachael's background and where she gets her comedic content 
  • What inspired Rachael's first Facebook Live video
  • The most common patterns Rachael sees in marketing 
  • Rachael's process for scripting characters for her episodes 
  • How Rachael leverages her audience when creating content 
  • Tips for resharing different segments of previously used video content on social media
  • How Rachael streamlines the work involved in creating each show 
  • The wins Rachael has experienced from creating amazing content 
  • What online tools Rachael recommends for those just starting their own show 
  • How frustration influences Rachael's content and lead magnet   

 

Memorable Quotes: 

  • The more you dive into the world of online marketing, the more it's impossible not to make fun of it.
  • The best content always comes from the patterns I see. 
  • You need to be spending a significant chunk of your time on a regular basis creating dynamic content—and it's worth it.
  • It's not just that people are consuming the content. It's that they're implementing it in their businesses and it's giving them a-ha moments. 
  • If you want to get people talking about your brand, creating epic, unforgettable content is one way to do it. 

 

 

Meet Rachael Kay Albers:

Rachael Kay Albers is the creative director of RKA ink, a creative studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game.

When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV.

 

Connect with Rachael:

https://awkwardmarketing.com/

https://www.instagram.com/rachaelkayalbers/

https://www.facebook.com/rachaelkayalbers/

http://twitter.com/rkaink/

https://www.linkedin.com/in/rkaink/

http://www.youtube.com/rkaink/

 

 

Links Mentioned:

Don't Hire A Web Designer

Let's Do Launch

Rev

Basecamp

 

This Episode Is Made Possible By:
  • Social Report: The world's most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media



The Key to Growing Your Social Media Audience15 Aug 201900:16:35

Social media can show you all the love one day and make you feel ghosted the next. Sound familiar? If you've ever been frustrated with social media to the point of thinking it's just not for you, don't worry—you're not alone. Thankfully, there is hope and I've got 3 key ways to grow your social media audience!   

In this podcast episode, I share: 

  • Key 1: You must have the right mindset in order to grow your social media audience
  • Key 2: Consistency, consistency, consistency; have good habits and show up regularly. 
  • Key 3: Have a solid message that makes people feel connected to you.  

 

 

Memorable Quotes:

  • You have to believe that what you want IS possible or it'll never happen. 
  • Isn't it amazing that you have ANY followers at all? Isn't it amazing that ANYBODY is looking at your content? 
  • Most of the people you come in contact with on social media are NOT your people.
  • Go into social media with the mindset of being open to connections and seeing where those connections go.  
  • Consistency is so important to measuring results so you can see the impact of what you're doing. 
  • If you can't tell me why what you say matters, you need to go back to the drawing board.  
  • We're either making music or making noise --Donald Miller 

Links Mentioned: 

https://savvysocialschool.com/

This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Using Brand Voice on Social Media with Helen Tremethick19 Sep 201900:39:26

Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more!   

 

In this podcast episode, we share: 

  • What attracted Helen to a career in copywriting and communication  
  • How Helen helps her clients identify their brand voice
  • Why business owners and entrepreneurs struggle to find a path for their brand 
  • Why Helen's methodology is called "Captivate" 
  • The importance of understanding who you are and who your people are
  • Suggestions for building a "know, like, trust" appeal with your audience 
  • How creating a brand voice evolves during the rebranding process 
  • The benefit of a strategic plan for content and using a brand voice road map
  • Why it's valuable to know what your audience wants and what will resonate with them 
  • Tips for those who need writing inspiration and the power of free writing 
  • Details about Helen's Copy Courage Program

 

Memorable Quotes: 

  • "We teach what we need to learn."
  • "In order to create a solid brand voice, you need to know who you're talking to, not just what you stand for."  
  • "Get to know your people, know what you want to say to them." 
  • "What are they feeling right now? What are the problems that you'll solve and what does that feel like to them?"
  • "You need to have a plan as to what you're going to share and how that supports how you're trying to serve." 
  • "When you have a brand that wants to elevate other people, it's helpful to share what elevates you." 

 

About Helen Tremethick

Helen Tremethick is a brand voice strategist and copy coach whose values-driven approach to communications helps scaling entrepreneurs and small businesses move their businesses into the next sphere with just the right amount of love and badassery. Helen is the CEO of The Communications Distillery, a boutique branding studio located in an old farmhouse in the middle of the Ontario countryside.

 

Connect with Helen:

https://instagram.com/helentremethick

https://facebook.com/communicationsdistillery

 

Links Mentioned:

Copy Courage Program: http://communicationsdistillery.com/courage

 

Free Offer: 

http://communicationsdistillery.com/free   - Free Copywriting Guide and 4-part learning series that will help you on the path to realigning your message with who you are and who you serve.

 

This Episode Is Made Possible By:
  • Social Report: The world's most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

Why a Personal Touch in a Digital World Still Matters with Dre Baldwin04 Jun 202400:32:01

Social media and marketing can often feel super impersonal, but today's guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre's custom video proposal to be on this podcast was so unique that I knew we had to have him on the show!

In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market. 

We dive into his philosophy of doing things that don't scale, building genuine relationships, and how he's translated his athlete mentality into a successful business strategy.

This is a must-listen for anyone looking to inject more personality and authenticity into their marketing efforts.

In this episode of the podcast, we talk about:

  • Dre's approach to creating personalized outreach (custom videos!)
  • Why doing things that don't scale can lead to growth
  • How to build genuine relationships with your audience
  • Dre's "Work on Your Game" philosophy
  • How doing everything holds you back
  • Why you need to be the biggest believer in yourself if you want to succeed

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Social Media Launch Planner

If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/

 

About the Guest:

Dre Baldwin is CEO and Founder of Work On Your Game Inc. He has given 4 TEDxTalks and has authored 33 books. 

Dre's content has been consumed over 103 million times. His daily Work On Your Game MasterClass has over 2,700 episodes and over 7 million listeners. 

Dre had a 9-year professional basketball career, playing in 8 countries. Dre's framework is the "roadmap in reverse" for professional mindset, strategy, systems and execution.

Websites: http://WorkOnYourGame.com, http://WorkOnYourGameUniversity.comhttp://DreAllDay.com/, http://www.WorkOnYourGamePodcast.com Instagram: http://Instagram.com/DreBaldwin
YouTube: http://YouTube.com/Dreupt
Facebook: http://Facebook.com/WorkOnYourGame
LinkedIn: http://LinkedIn.com/in/DreAllDay
X: http://Twitter.com/DreAllDay
TikTok: http://TikTok.com/WorkOnYourGame
Clubhouse: http://clubhouse.com/@drebaldwin
Soundcloud: https://soundcloud.com/drebaldwin
Amazon: http://amazon.com/stores/Dre-Baldwin/author/B00AQ9NA7A 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/308

How a Small Audience Can Be Your Biggest Strength with Jessica Rodriguez05 Oct 202100:36:55

Starting (and growing) your online biz doesn't have to feel like you're handcuffed to the keyboard. There's an easier way…

Jessica Rodriguez would know. She went from working 4 jobs to attracting an online community of 7,000 followers--just by sharing her passion. And leveraged it into a thriving business. 

In this episode of the podcast, we talk about: 

  • Your 20-minutes-a-day strategy for engaging with your online audience.
  • How to let go of the content creation reins (and ensure it stays on voice).
  • Why a smaller, super engaged audience converts 5% better.
  • 3 questions to ask when determining the ROI of your social media efforts.
  • Her #1 Tip for introverts to up their DM game AND conversions. 
  • How much time you should be spending on content creation (hint: not as long as you think!)

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours.

Not one to shy away from sharing the whole kit and caboodle, the Freedom Driven Success blog is jam-packed with straightforward strategies, behind-the-scenes insights, and powerful insights about what it really takes to run a business that serves you first.

Her Clients to Courses® framework guides women through her proven framework to break free from their maxed-out business model and create sustainability through the power of profitable online courses.

When not talking all things business, you can find Jessica making inappropriate jokes with her hubby, trying (and failing) to keep her furbabies from taking over the house, curled up on the couch binging Netflix, or traveling to experience whatever next adventure life brings.

Connect with her at freedomdrivensuccess.com or on Instagram at @freedomdrivensuccess

Website: https://freedomdrivensuccess.com

Instagram: https://instagram.com/freedomdrivensuccess

Facebook: https://facebook.com/freedomdrivensuccess

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/170

The Foundation to Creating FOMO on Social Media05 Jul 201800:09:16

FOMO (the fear of missing out) is real! Listen in to today's podcast to learn how you can use FOMO to create an actionable campaign on social media.

 

Access the Savvy Social Framework: http://onlinedrea.com/free

 

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

 

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

 

Music by Alexey Anisimov

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