The Middle Row with Coco Mocoe – Détails, épisodes et analyse

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The Middle Row with Coco Mocoe

Coco Mocoe

Business & Entrepreneuriat

Fréquence : 1 épisode/24j. Total Éps: 31

Interviewing your next favorite celebrity & dissecting the trending topics 🍿

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Apple Podcasts

🇬🇧 Grande Bretagne - marketing
11/08/2026
#95
🇬🇧 Grande Bretagne - marketing
10/08/2026
#52
🇩🇪 Allemagne - marketing
03/08/2026
#65
🇩🇪 Allemagne - marketing
02/08/2026
#39
🇨🇦 Canada - marketing
13/07/2026
#88
🇨🇦 Canada - marketing
12/07/2026
#57
🇨🇦 Canada - marketing
11/07/2026
#25
🇨🇦 Canada - marketing
10/07/2026
#95
🇨🇦 Canada - marketing
09/07/2026
#56

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

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https://www.youtube.com/@CocoMocoe
7 partages
https://www.youtube.com/hashtag/whydontwe
2 partages
https://www.youtube.com/watch?v=K9tLOIKcyAg
2 partages

https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9?si=e4dc55829d754ad0&amp

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Score global : 32%

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Why "Spamming Content" Actually Works (The Love Island USA Strategy)

lundi 13 juillet 2026 • Durée 34:23

Did you know that Love Island USA was originally considered a "failure to launch" during its first three seasons on CBS? From strict broadcasting rules to sanitized episodes, the show almost came to a complete close. Cut to today, and Love Island USA is running laps around major scripted drama series like Bridgerton and House of the Dragon to become the biggest show in the country.In today’s solo episode of Middle Row with Coco Mocoe podcast, I’m breaking down my marketing theory on the exact decisions that catapulted this franchise into a cultural phenomenon. We discuss the massive impact of the Bravo fandom, why Ariana Madix was the ultimate tipping point, and the logistics behind the real-time "war room" editing in Fiji.Most importantly, we explore the "Firehouse Effect" in marketing—the strategy of drowning out your competition through sheer volume of content—and how you can apply this to your own brand, music, or content creation journey (plus the dangerous risks of the 2020s digital surveillance state).I want this to be a discussion rather than a lecture, so leave a comment below: why do you think Love Island USA became the #1 show in the US? What blind spots did I miss?If you enjoyed this episode, please leave a review on Spotify or Apple Podcasts to help us climb the charts, and subscribe for more pop culture marketing deep dives!If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat.

Chapters:

0:00 - Introduction

3:10 - The History of Love Island USA

6:25 - Why they replaced Sarah Hyland as host with Ariana Maddix

10:10 - Why Ariana Maddix was the tipping point for the show

13:35 - How love island use has remained the most watched show in the U.S. for three years

16:30 - The firehose method

20:32 - The risk of the firehouse method: CBS’s Big Brother

28:48 - How to apply the firehose method in marketing to yourselfFollow me for more:Instagram | @cocomocoeTikTok | @cocomocoeEmail | cocomocoe@gmail.comAdd the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9Executive Producers: Coco Mocoe & Trinna TracyVideographer: Operation PodcastEditor: Coco MocoeCreator: Coco MocoeFilming Location: Spotify Theater, Los Angeles#LoveIslandUSA #ArianaMadix #MarketingStrategy #TrendForecasting #MiddleRowPodcast #PopCulture #ContentCreator

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The Ella Langley Effect

lundi 6 juillet 2026 • Durée 30:22

Ella Langley has been putting out music for almost 10 years now, with her first song "Clear the Clouds" coming out in 2017. But what branding and marketing decision did she make a few years ago that turned her into the biggest artist in the world, with "Choosin Texas" being one of the longest standing #1 songs on the Billboard charts of the year?

Let me know in the comments what other trending topics, artists and celebrities you want me to cover in the "Middle Row w Coco Mocoe" podcast. New episodes every other Monday!

Topics: ella langley, choosin texas, music marketing, middle row, coco mocoe, music industry, trend forecasting, pop music, country music, morgan wallen, riley green, miranda lambert, taylor swift, music video, branding

#EllaLangley #ChoosinTexas #Dandelion #MiddleRow #MusicIndustry #TrendForecasting #PopMusic #CountryMusic #ACMAwards2026 #MusicMarketing #RileyGreen #mirandalambert

If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat.Follow me for more:Instagram | @cocomocoeTikTok | @cocomocoeEmail | cocomocoe@gmail.comAdd the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9Executive Producers: Coco Mocoe & Trinna TracyVideographer: Operation PodcastEditor: Coco MocoeCreator: Coco MocoeFilming Location: Spotify Theater, Los Angeles

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Why Debbii Dawson Had to Call 911 Before Her Music Video Shoot

Saison 3 · Épisode 2

lundi 23 février 2026 • Durée 19:58

WATCH DEBBII DAWSON'S VISUALIZER FOR "YOU KILLED THE MUSIC" HERE: https://www.youtube.com/watch?v=aFLh58plBYg&list=RDaFLh58plBYg&start_radio=1

She's opened for Role Model and Beaches — and she's just getting started. In this episode, I sit down with Debbii Dawson for a candid conversation about her path as a music artist, how her Indian heritage has influenced her sound and identity, the experiences that shaped her, life on the road, and the moments that made her believe she was meant for this. If you're into indie music, emerging artists, and real talk about the creative process, this one's for you.

Follow me!

Instagram | @cocomocoe

TikTok | @cocomocoe

Email: cocomocoe@gmail.com

Follow the official "Middle Row" playlist on Spotify: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9?si=e4dc55829d754ad0&nd=1&dlsi=d97fc2d2e8c64f95

Executive Producers: Coco Mocoe & Trinna Tracy

Videographer: Operation Podcast

Editor: Coco Mocoe

Creator: Coco Mocoe

Filming Location: Spotify LA

Comment below what music artist you think is next to take off!

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Why Charli XCX did a movie soundtrack after brat

Saison 3 · Épisode 1

lundi 9 février 2026 • Durée 10:37

WATCH THE OFFICIAL MUSIC VIDEO FOR "HOUSE" BY CHARLI XCX FT. JOHN CALE HERE

Happy Middle Row Monday! New episodes of "The Middle Row w Coco Mocoe", out every other Monday 🍿 ✨

In the first episode of season 3 of "The Middle Row", we are sitting down with Charli XCX (I can't believe I am typing this) as we break down her music video for "House" ft. John Cale from the Wuthering Heights soundtrack. We talk about how she found out about the project from Emerald Fennell, about how the exhaustion of the "brat" tour led to the gritty texture of the soundtrack and how she isn't actually an astrology girl herself.

If you want to know the nitty-gritty details about how I booked this interview, you can read more on my Substack: https://cocomocoe.substack.com/p/how-i-booked-charli-xcx-as-a-guest

Let me know what up-and-coming artist I should feature on the show in the reviews on Apple Podcasts & Spotify ⭐️ ⭐️ ⭐️

Filmed in the Greystone mansion
Video Crew: Operation Podcast
On-set Producer: Trinna Larsen
Editor & Strategist: Sammi Social

cocomocoe@gmail.com

How Corbyn Besson got Tzuyu from TWICE on his hit song "Blink"

lundi 29 décembre 2025 • Durée 26:47

WATCH THE OFFICIAL "BLINK" MUSIC VIDEO FEATURING CORBYN BESSON AND TZUYU FROM TWICE HERE 📺 🍿

Hi coconuts! Today’s episode of “Middle Row w Coco Mocoe” features an artist that I believe should be on your radar.

We can learn a lot from his story; such as the power of patience when creating.

Not everything needs to be fast. There is power in waiting for the right moment to strike.

Corbyn Besson was formerly known for being a child star in the boyband “Why Don’t We” with hit songs like “8 letters”. Now, he is breaking solo. Ahead of his first EP, “Head First”, he released a song called “Blink” featuring Tzuyu from the K-Pop girl group TWICE.

He sat on this song for 8 months, waiting for the right moment and collaborator. And thank goodness he did because now the song has 13,000,000+ views on YouTube and 15,000,000+ listens on Spotify.

We talk more about his solo career after the dissolution of "Why Don't We" following a lengthy legal battle, how he met Tzuyu at Lollapalooza ahead of their collaboration together + what to expect from his upcoming EP, "Head First".

📍 Filmed in the Spotify movie theater

Follow me!

Instagram | @cocomocoe
TikTok | @cocomocoe
Email: cocomocoe@gmail.com

#CorbynBesson #Tzuyu

Why You Have to be Polarizing to Become Popular (ft. Beauty School Dropout)

Saison 3 · Épisode 3

lundi 15 décembre 2025 • Durée 45:53

WATCH MY INTERVIEW WITH THE GLOBAL HEAD OF SPOTIFY ABOUT WHAT WILL TREND IN MUSIC IN 2026: https://open.spotify.com/episode/6nWNJnSWNpDJ4VTU28jSdW?si=WwKr8UDwQ0SlPkU3HpBesg

In this interview at the Spotify Theater, we sit down with LA rock band Beauty School Dropout—featuring vocalist Cole "Colie" Hutzler, bassist Brent "Beepus" Burdett, guitarist/producer Bardo Novotny, and drummer Colton Flurry—for a conversation about their path in the music industry.

The band formed in Los Angeles and faced homelessness in San Diego during their early days Lippmanent, before being discovered by Mark Hoppus and Pete Wentz who signed them to the Verswire label. They've since opened for Blink-182 and will be opening for Machine Gun Kelly in 2026. The band has also performed at Warped Tour and festivals including Lollapalooza and Download Festival.

#BeautySchoolDropout #Blink182 #MachineGunKelly #WarpedTour #MusicMarketing #MusicBusiness #RockMusic #PunkRock #PopPunk #MusicIndustry #SpotifyTheater #MarkHoppus #PeteWentz #MusicInterview #Podcast

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How to Go Viral on Spotify in 2026 (According to their Editorial Team)

samedi 6 décembre 2025 • Durée 01:00:53

Today's episode of "Middle Row w Coco Mocoe" is with Cecilia Winter, the Editorial Lead of Global Hits at Spotify. That is a fancy way to say that she is the person who leads the team that listens to thousands of songs a week and uses data, instinct and taste to curate which of those thousands of songs will break out into the mainstream on major Spotify playlists like Pop Rising, Today's Top Hits, and more.

We talk about the rise of artists in 2025, such as; Sombr, Olivia Dean, Alex Warren and Addison Rae. We also talk about what she expects to see trend on the platform in 2026 based on the internal data at Spotify.

If you are a music artist, marketer or love to predict the trends before they happen -- this episode is for you! 🍿

"Middle Row w Coco Mocoe" is a show dedicated to profiling the artists, actors and culture movers that are on the brink of breaking mainstream next. In each episode, trend forecaster and marketer, Coco Mocoe, sits down in a movie theater with the person she thinks is going to break big next as they watch their work on the big screen and break it down scene-by-scene.

This show is a love letter to LA and the people that move here to make it big and have fun along the way, so stay to the end of every episode to hear what each guests favorite places to go out in LA are.

📺 Watch the video version of this podcast on YouTube: https://www.youtube.com/@CocoMocoe 📺

Listen to the official "Middle Row w Coco Mocoe" playlist on Spotify for updates every Friday of artists and songs that Coco thinks are at a tipping point of moving the needle of culture and trends there way and becoming a household name overnight ⬇️

💚 The Official "Middle Row" Spotify Playlist, Updated Every Friday

BENEE Doesn't Want to be Sweet

lundi 17 novembre 2025 • Durée 26:48

Thank you to Linktree for partnering with "Middle Row w Coco Mocoe" on this episode. You can find the official playlsit, featuring new artists and songs every Friday morning, on my Linktree page: https://linktr.ee/cocomocoeWATCH THE OFFICIAL MUSIC VIDEO FOR "CINNAMON" HERE: https://www.youtube.com/watch?v=e3Mr7FpNxD0&list=RDe3Mr7FpNxD0&start_radio=1BENEE tells the real story behind her viral hit "Supalonely" and what it was like meeting Elton John after it blew up. She also gets real with Coco Mocoe about her song "Underwater," which was written about a depressive episode, and opening for superstars like Olivia Rodrigo and Tate McRae.On this episode of Middle Row, BENEE and Coco also dive into her "Princess" collab with Pinkpantheress, why her song "Cinnamon" isn't as "sweet" as it sounds, and the unique armor she created with Keith Herron. Plus, we talk about her favorite LA hot spots and (of course) I try to guess her Big 3 zodiac signs.TIME STAMPS + TOPICS 🍿 1:17 — Benee opening for Tate McRae 2:59 - Benee opening for Olivia Rodrigo 3:47 - What about Benee’s concerts makes her unique 4:47 - her New Zealand perspective6:04 - The armor she has made with creative director Keith Herron 7:51 - What is her song, “Cinnamon”, a metaphor for? 9:27 - “Underwater” song is about a depressive episode10:26 - Pinkpantheress collab, “Princess” 11:51 - What was the hardest song to create on “Ur an Angel I’m Just Particles” album12:36 - Where should someone listen to the new BENEE album for the first time 14:06 - How “Supalonely” became a hit 15:51 - Meeting Elton John16:47 - Writing “Supalonely”18:19 - BENEE”s favorite LA hot spots 19:29 - Kids don’t socialize anymore/playing Fortnite21:06 - Guessing BENEE’s zodiacs 23:01 - BENEE’S upcoming tour24:30 - Favorite American city to play inFollow me! Instagram | @cocomocoeTikTok | @cocomocoeEmail: cocomocoe@gmail.comFollow the official "Middle Row" playlist on Spotify: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9?si=e4dc55829d754ad0&nd=1&dlsi=d97fc2d2e8c64f95Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation PodcastEditor: Coco MocoeCreator: Coco MocoeFilming Location: Spotify LAComment below what music artist you think is next to take off!

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Why Sabrina Carpenter Wrote the Two Lips a Letter

jeudi 23 octobre 2025 • Durée 17:51

The Two Lips—an indie-pop duo of best friends Jewlz and Andrea—are joining us in the Spotify Movie theater today for an exclusive interview on "Middle Row with Coco Mocoe." The two L.A. artists discuss their fast rise, including the crucial moment they met at a Lizzy McAlpine concert and the milestone of recently opening for Sabrina Carpenter. Catch the full conversation as we talk career, their music, and how they built their viral fan base. Follow me! Instagram | @cocomocoeTikTok | @cocomocoeEmail: cocomocoe@gmail.comFollow the official "Middle Row" playlist on Spotify for updated songs every Friday morning from artists that I think are about to break big next: https://open.spotify.com/playlist/19x...Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation PodcastPhotographer: Chase Hanssen Editor: Sammi SocialCreator: Coco MocoeFilming Location: Spotify LAComment below what music artist you think is next to take off!

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Trevi Moran is Addicted to Going Viral

mardi 30 septembre 2025 • Durée 15:34

Trevi Moran joins Coco Mocoe in the Middle Row of the Spotify theater to discuss her music video for "Digital Empathy".

You can watch the full music video on YouTube here

Follow me! Instagram | @cocomocoeTikTok | @cocomocoeEmail: cocomocoe@gmail.comFollow the official "Middle Row" playlist on Spotify here --> New music every Friday

Executive Producers: Coco Mocoe & Trinna Tracy

Videographer: Operation Podcast
Photographer: Chase Hanssen
Editor: Sammi | Comfort Creator
Creator: Coco Mocoe
Filming Location: Spotify LA

Comment below what music artist you think is next to take off!

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