Middle Row w Coco Mocoe – Détails, épisodes et analyse

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Middle Row w Coco Mocoe

Coco Mocoe

Business & Entrepreneuriat

Fréquence : 1 épisode/10j. Total Éps: 133

Interviewing your next favorite celebrity & dissecting the trending topics 🍿 Instagram: @cocomocoe TikTok: @cocomocoe YouTube: Coco Mocoe

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Données mises à jour le 25/08/2026

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https://cocomocoe.substack.com?utm_medium=podcast&#38
111 partages
https://cocomocoe.substack.com/subscribe?utm_medium=podcast&#38
63 partages
http://cocomocoe.substack.com
24 partages

https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ
46 partages
https://www.youtube.com/@CocoMocoe
13 partages
https://www.youtube.com/@NickyandCoco
12 partages

http://tiktok.com/@cocomocoe
38 partages
https://www.tiktok.com/@cocomocoe
21 partages
https://www.tiktok.com/@culturework
2 partages

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The Most Popular Artists Are Also the Most Hated (ft. Huddy)

lundi 24 août 2026 • Durée 41:40

WATCH THE OFFICIAL MUSIC VIDEO FOR "CHEAP" HERE: https://www.youtube.com/watch?v=S7uGCoFZxk8&list=RDS7uGCoFZxk8&start_radio=1

Chase Hudson aka Huddy is gearing up to release his album "Somebody to Hate". This comes after growing up in the spotlight after finding fame on TikTok and creating the Hype House, alongside other musicians like Alex Warren and Addison Rae. He always stayed true to himself and because of that, has always been a trend setter for Gen-Z. Even working with fashion houses like dior.

This episode is filmed in the Spotify movie theater

TOPICS AND TIME STAMPS:

0:00 - Introduction + What you will learn from this interview

5:12 - Reacting to his “Cheap” music video

6:57 - Felt boxed in/breaking out of that

7:28 - What the cameras and mics symbolize

9:10 - The best interview he experienced and why

10:30 - Why he named the album “Somebody to Hate”

12:26 - Staying true versus chasing trends

13:50 - What is an artist or movie that inspires him that might shock his audience

14:58 - Why did fashion embrace him when they rejected a lot of tiktokers in the early 2020’s

17:30 - The best styling advice he ever got

18:45 - What is different about this era stylistically than his previous eras

19:53 - The day he got a phone call from his previous label

23:15 - “We are zoo animals to these labels”

28:52 - Why did his generation of TikTokers take off with music (ex. Him, Addison Rae, Alex Warren)

31:45 - Where is the best place to go out in LA right now

32:40 - Last movie he saw in theaters

33:24 - Sun, moon and rising

36:25 - Talks about wanting to get sober being an inspo for his album

38:33 - What setting should someone listen to the album in

If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat.Follow me for more:Instagram | @cocomocoeTikTok | @cocomocoeEmail | cocomocoe@gmail.comAdd the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9Executive Producers: Coco Mocoe & Trinna TracyVideographer: Operation PodcastEditor: Coco MocoeCreator: Coco MocoeFilming Location: Spotify Theater, Los Angeles

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The Biggest Marketing Myth Rebecca Black Proved Wrong

mercredi 12 août 2026 • Durée 41:53

WATCH THE OFFICIAL MUSIC VIDEO FOR "HOT WET DELIRIOUS" BY REBECCA BLACK HERE: https://www.youtube.com/watch?v=MX6ZbnN0z6E&list=RDMX6ZbnN0z6E&start_radio=1

Today's episode of "Middle Row w Coco Mocoe" podcast features Rebecca Black! Such a special guest. She started music over 10 years ago but has really honed her craft in the recent years after opening for Katy Perry, releasing her previous projects "Let Her Burn" and "Salvation" and now becoming one of the most sought after DJ's.

Now, she is gearing up to release her third studio album, "Age of the Exhibitionist". I wouldn't call this a rebrand. I would call it something else. We talk about that marketing myth in today's episode. Enjoy, coconuts! 🥥

TOPICS & TIME STAMPS:

0:00 - Coco Mocoe’s Marketing Analysis of Rebecca Black

7:00 - Watching music video

11:59 - How to find a good stylist

13:10 - What is different about this era and album roll out versus her last

14:55 - The album cover was initially a mistake

17:23 - What was it like working with Katy Perry on the Lifetimes Tour

19:52 - What is one of the most difficult things about being a DJ that people don’t realize

21:50 - How she got into DJ’ing

24:20 - How did broiler room come about

27:35 - Being a female DJ in a male dominated space

29:50 - How chaotic is it in a booth when DJ’ing

39:00 - How has being a DJ helped her with creating her own music

40:50 - The “rebrand” strategy

Adéla Wants to be Polarizing

lundi 3 août 2026 • Durée 41:22

Filmed in November 2024. Adéla's first-ever podast interview.

WATCH THE "SUPERSCAR" MUSIC VIDEO HERE: https://www.youtube.com/watch?v=Pn6ey6HOkP4

In this episode of "Middle Row w Coco Mocoe", we are joined by Adéla as she breaks down her music video for "Superscar". This was her second single, ever, and it already has over 1 million views on YouTube and she is building a cult-like fandom, as a result.

We discuss her background growing up Slovakia, her USSR ballet training, her time on "Pop Star Academy" on Netflix, her current relationships with castmates (including the KATSEYE girls), how she found her producer, Liam Benayon, how Grimes discovered her and more.

Adéla is going to be a huge star! I am so lucky to say that I got the first-ever, sit down interview with her. Her music, vision, athleticism and artistry is something huge labels would pay for even their biggest artists to have even a slice of.

Recently, she put out "Aint in LA", toured with Demi Lovato and performed at Lollapalooza 2026, and gearing up to release her debut album, PRIMA.

To make it an easier viewing experience for you, here are the time stamps for the episode:

0:00 - Introduction
0:51 - Snacks
4:00 - How Adela learned English
6:41 - The storyline of “SuperScar” music video
7:40 - The executive auditioning symbolism
8:51 - The Ashley O hair
9:49 - Little sister in the video
12:20 - Adela’s favorite shot of the video
12:57 - How she decided on pink hair
15:06 - How Adela came up with the title “Superscar”
17:45 - How she came up with the scar imagery for the cover art
18:22 - “I’m not in the business of being liked”
19:30 - Adela’s background & USSR ballet growing up

How Kylie Cantrall became Disney's next golden child

mercredi 29 juillet 2026 • Durée 24:20

WATCH "BOY FOR A DAY" MUSIC VIDEO HERE⁠⁠WATCH "DENIM" MUSIC VIDEO HERE⁠

Kylie Cantrall talks about going from Disney Channel to pop star, her viral “Hollywood Hair Theory,” and the stories behind her music videos like “Denim,” “Boy for a Day,” and “Raised by Rihanna.” She shares hidden easter eggs, growing up in LA, and what it’s like creating music for Gen Z.

Watch the full interview on Middle Row with Coco Mocoe now.

Follow me!

Instagram | ⁠@cocomocoe⁠

TikTok | ⁠@cocomocoe⁠

Email: cocomocoe@gmail.com

Follow the official ⁠"Middle Row" playlist⁠ on Spotify

Executive Producers: Coco Mocoe & Trinna Tracy

Videographer: Operation Podcast

Editor: Sammi Social | Comfort Creator

Photographer: Chase Hanssen

Creator: Coco Mocoe

Filming Location: Spotify LA

Comment below what music artist you think is next to take off!

#KylieCantrall #DisneyChannel #PopStar #DenimMusicVideo #BoyForADay #MiddleRow #HollywoodHairTheory #GenZMusic

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Christopher Nolan's Blind Spot

lundi 27 juillet 2026 • Durée 37:16

Does Christopher Nolan have a pattern when it comes to writing women? In this episode of Middle Row with Coco Mocoe, we analyze Nolan’s adaptation of The Odyssey through a feminist film lens—examining how his female characters often act as emotional vessels, plot catalysts, and symbols of male regret.

Drawing from Sverre Sigfussion’s thesis, "Noir Guilt Complex: The Death of Women as a Catalyst for Character Development," we look back at films like Inception, The Dark Knight, The Prestige, and Oppenheimer, and map those character tropes onto The Odyssey’s key female figures: Penelope (Anne Hathaway), Circe (Samantha Morton), Calypso, and Athena.

Read the thesis here

Plus, we break down standout performances and the controversial casting of Travis Scott as the Bard.

CHAPTERS:

Introduction — 0:00

The 2015 Thesis — 5:03

The Prestige — 5:44

The Dark Knight — 6:28

Inception — 6:42

Oppenheimer — 7:44

Other male directors portrayal of women in the storyline — 11:40

SPOILERS AHEAD

Penelope in the Odyssey — 17:09

Circe — 19:16

Calypso — 24:16

Athena — 27:18

The making of the odyssey -- 30:54

Follow me for more:

Why "Spamming Content" Actually Works (The Love Island USA Strategy)

lundi 13 juillet 2026 • Durée 34:23

Did you know that Love Island USA was originally considered a "failure to launch" during its first three seasons on CBS? From strict broadcasting rules to sanitized episodes, the show almost came to a complete close. Cut to today, and Love Island USA is running laps around major scripted drama series like Bridgerton and House of the Dragon to become the biggest show in the country.

In today’s solo episode of Middle Row with Coco Mocoe podcast, I’m breaking down my marketing theory on the exact decisions that catapulted this franchise into a cultural phenomenon.

We discuss the massive impact of the Bravo fandom, why Ariana Madix was the ultimate tipping point, and the logistics behind the real-time "war room" editing in Fiji.Most importantly, we explore the "Firehouse Effect" in marketing—the strategy of drowning out your competition through sheer volume of content—and how you can apply this to your own brand, music, or content creation journey (plus the dangerous risks of the 2020s digital surveillance state).

I want this to be a discussion rather than a lecture, so leave a comment below: why do you think Love Island USA became the #1 show in the US? What blind spots did I miss?

If you enjoyed this episode, please leave a review on Spotify or Apple Podcasts to help us climb the charts, and subscribe for more pop culture marketing deep dives!

Chapters:

0:00 - Introduction

3:10 - The History of Love Island USA

6:25 - Why they replaced Sarah Hyland as host with Ariana Maddix

10:10 - Why Ariana Maddix was the tipping point for the show

13:35 - How love island use has remained the most watched show in the U.S. for three years

How Ella Langley became bigger than pop music

lundi 6 juillet 2026 • Durée 30:22

Ella Langley has been putting out music for almost 10 years now, with her first song "Clear the Clouds" coming out in 2017. But what branding and marketing decision did she make a few years ago that turned her into the biggest artist in the world, with "Choosin Texas" being one of the longest standing #1 songs on the Billboard charts of the year?

Let me know in the comments what other trending topics, artists and celebrities you want me to cover in the "Middle Row w Coco Mocoe" podcast. New episodes every other Monday!

f you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat.

Follow me for more:

Instagram | ⁠@cocomocoe⁠

TikTok | ⁠@cocomocoe⁠

Email | cocomocoe@gmail.com

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How to get 200M streams before signing to a label (ft. Mad Tsai)

lundi 22 juin 2026 • Durée 48:57

WATCH MAD TSAI’S MUSIC VIDEO FOR “BITE”: https://www.youtube.com/watch?v=2GevLw6cqBI&list=RD2GevLw6cqBI&start_radio=1

How does a bedroom pop artist cross 200 million streams entirely on their own before signing to a major label? Today on Middle Row, we are joined by the artist Mad Tsai to break down his rise in music while finishing his degree at UCLA.

From the viral, LGBTQ+ fan-edit momentum of "Boy Bi" to the 100-million-stream milestone of "Stacy’s Brother," Mad Tsai explains how activating niche fandoms can activate internet subcultures to pull an artist's music into their world.

We dissect the fundamental shift in listener psychology; such as, contrasting traditional, forced record label marketing with the organic power of TikTok fan edits (ex. BookTok, anime edits, and viral Love Island clips). We also look at the data behind Alex Warren’s 134-post pivot for his hit "Ordinary," how Mad Tsai leaned into online friction and critics to fuel his rollouts for "DA DA DA" and "STRAYS," and the deep personal storytelling of culture and queerness that is a through line in his music.

Chapters:

0:00 - Introduction

9:46 - Why his name is Mad Tsai

13:32 - Why artists have alter egos

15:20 - How to get 200-million+ streams before even signing to a record label

16:26 - Being a UCLA student while videos are going viral

17:57 - The personal challenge that made him viral

19:46 - The fan edits that made his songs viral

23:26 - The niche online that made his music viral

24:54 - Turning online drama into massive roll-out moments

25:46 - The online hate that kept him from posting music for 2+ years

The Katseye Kurse: The Marketing Strengths & Blind Spots of the World's Biggest Girl Group

lundi 8 juin 2026 • Durée 40:59

KATSEYE got Grammy nominations, a viral Gap campaign, a sold-out tour, and one of the best-selling albums in America, all in under two years. So why can't the girls escape criticism?

In this episode of "Middle Row with Coco Mocoe", I break down what I'm calling the "Katseye Kurse," the collision between HYBE and Geffen's K-pop machine and a Western fandom that plays by completely different rules. I get into the Manon hiatus and the silence that followed, the Dream Academy contestants who got recycled into HYBE's next global group, Saint Satine, the Mickey Mouse Club blueprint with dropped artists being launched into stardom, and why the label's biggest marketing win might also explain its biggest blind spot.

This isn't bad luck. It's a system that was built for impact. But who pays the price of the whiplash?

Chapters

0:00 - Introduction

7:54 - Pop Star Academy on Netflix

12:03 - Mickey Mouse Club

14:12 - Who didn't make Katseye but have since launched music careers?

16:08 - The Introduction of Saint Satine aka Prelude

17:48 - The moment KATSEYE became a household name

19:32 - The Manon Hiatus

20:24 - Why doesn't Hybe address the Manon rumors?

21:33 - The importance of fan accounts

24:26 - Why the K-Pop infrastructure failed in western media

26:48 - The Gen-Z Vs. Gen Alpha Dilemma

30:03 - Can the "Katseye Kurse" be broken?

New episodes of Middle Row every other Monday. If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat.

Follow me for more:

Why You Have To Win Over This Country To Become a Pop Star (ft. flowerovlove)

lundi 25 mai 2026 • Durée 31:46

How do you break a global pop star in 2026? Forget New York, Los Angeles, or London. The biggest paradigm shift in the music industry is happening thousands of miles away—and it all relies on a secret framework known as "Trigger Cities."In this episode of Middle Row, trend forecaster Coco Mocoe sits down with gen-z pop prodigy flowerovlove right after her historic Coachella set to unpack the exact viral trajectory that took her track "Breaking News" to #1 in the Philippines, racking up an astronomical 4.5 million creator videos on TikTok.We dive deep into the business mechanics behind international music marketing, why Manila is the hidden gateway to Western chart success, gatekeeping your creative vision, and how independent artists can build global power houses from a home garage.What We Cover (Timestamps):0:00 – The "Trigger Cities" Paradigm Shift changing the music business2:15 – Why Manila, Philippines is the ultimate algorithmic launchpad4:32 – Behind the Visuals: Deconstructing the "Breaking News" Music Video7:45 – The Accidental Tipping Point: How a muted TV clip created a 4.5M video trend10:14 – Reclaiming Pop: Why Black British artists get unfairly boxed into alternative genres13:10 – The Independence Blueprint: Learning from Billie Eilish & Finneas15:45 – Creative Control & Gatekeeping: Why flowerovlove refuses to use stylists18:22 – Coachella Secrets: Bringing out BINI and Niana Guerrero24:35 – Album Soon? Decoding the hidden Easter eggs in her fashionListen on the Go:Spotify: https://open.spotify.com/show/5zIXuFH...Apple Podcasts: Substack (Ahead of the Curve Newsletter): Follow flowerovlove:Instagram: @flowerovloveTikTok: @flowerovlove

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