The Marketing Blender Show

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https://www.linkedin.com/in/daciacoffey/
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https://daciacoffey.com/corporate-caffeine/
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How to Plan B2B Events That Drive ROI, Trust & Real Relationships

Épisode 136

jeudi 23 avril 2026 • Durée 30:46

Planning a B2B event isn’t just about logistics—it’s about creating memorable experiences that build trust, deepen relationships, and drive real ROI. In this episode of The Marketing Blender Show, Ryan Heath and Lisa Albert break down exactly how to execute customer experience events that actually move the needle.

From defining the right audience to designing “wow” moments your attendees will never forget, this conversation dives into the strategic and practical elements of event planning. You’ll learn how to balance budget with impact, create meaningful content (beyond slide decks), and use personalization to stand out in a crowded digital world.

They also explore creative ways to:

-Increase attendance with value-driven incentives (like professional headshots)

-Design experiences that feel thoughtful and intentional

-Turn small events into powerful sales and relationship-building opportunities

-Maximize post-event follow-up to extend impact and drive conversions

Whether you’re hosting a large-scale customer event or an intimate executive gathering, this episode will help you rethink how events can become one of your most powerful marketing and sales tools.

If you’re a B2B marketer looking to build stronger connections and create experiences your audience actually remembers—this one’s for you. 🚀

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🔗 Find out more about The Marketing Blender

themarketingblender.com

#TheMarketingBlender #TheMarketingBlenderShow #B2BMarketing #EventMarketing #CustomerExperience #ABM #MarketingStrategy #BrandExperience #BusinessGrowth

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Why B2B Events Build Trust (Even When ROI Is Hard to Measure)

Épisode 135

jeudi 16 avril 2026 • Durée 20:06

What if your next B2B event isn’t just an expense—but a long-term trust builder that drives real business growth?

In this episode of The Marketing Blender Show, Ryan Heath and Lisa Albert sit down to unpack the real why behind client events—from large-scale summits to intimate dinners. They explore how experiential marketing strengthens your brand, deepens customer relationships, and creates the kind of trust that keeps clients choosing you—even when competitors offer lower prices.

You’ll learn:

-Why brand experience goes far beyond your logo

-How events create “stickiness” with existing customers

-The hidden ROI of trust, loyalty, and emotional connection

-When to invite prospects vs. customers (and why combining them works)

-How to use events to launch products, accelerate deals, and support ABM strategies

-Practical ways to align events with your overall marketing strategy

If you’ve ever questioned whether events are worth the investment—this conversation will shift how you think about ROI in B2B marketing.

🔔 Hit the notification bell so you don't miss future episodes 🔔

🔗 Find out more about The Marketing Blender

themarketingblender.com

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Why B2B Marketing Is So Bad at Hooks (And How to Fix It)

Épisode 125

jeudi 22 janvier 2026 • Durée 26:42

Why is B2B marketing so bad at writing hooks and what can we do about it?

In this episode of The Marketing Blender Show, Dacia Coffey breaks down why so much B2B content gets ignored and how to make your marketing magnetic instead. If your emails aren’t getting opened, your videos aren’t getting watched, or your content feels smart-but-boring, this conversation is for you.

Dacia challenges B2B marketers to stop rushing content out the door and start thinking like real content creators — the kind who understand attention, emotion, and psychological resonance. From curiosity gaps and pattern disruption to emotional triggers and low cognitive load, this episode walks through exactly what makes a powerful marketing hook actually work.

You’ll learn:

-Why B2B marketers default to complexity (and why it kills attention)

-What a marketing hook really is — and where to use it

-The psychology behind curiosity, emotion, and pattern disruption

-Practical hook frameworks you can apply to emails, videos, social posts, headlines, and sales conversations

-How to reverse-engineer great social media content for B2B marketing

-Why slowing down your thinking leads to better ROI and more follow-worthy marketing

If you want your marketing to stand out, earn attention, and actually work, this episode will change how you think about content creation forever.

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2026 Marketing Predictions: What Will Actually Matter This Year

Épisode 124

jeudi 15 janvier 2026 • Durée 22:31

Marketing is changing fast and not every trend is worth your attention.

In this episode, we bring together multiple marketing leaders to share their 2026 marketing predictions, breaking down what’s coming next, what’s overhyped, and where teams should actually focus their time and budget.

From AI and automation to content, attribution, brand, and buyer behavior, this conversation cuts through the noise and highlights the strategies that will shape the year ahead.

Whether you’re a marketing leader, strategist, or growth-focused operator, this episode will help you plan smarter for 2026.

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The Best B2B Marketing Campaign Examples (That Actually Work)

Épisode 123

jeudi 20 novembre 2025 • Durée 39:38

Unlock some of the most compelling B2B campaign examples and discover how to apply them inside your own marketing engine. In this episode of The Marketing Blender Show, Dacia Coffey breaks down real campaigns from GE, Toast, Amazon, Adobe, and more, showing how smart B2B brands win attention, create engagement, and drive trackable ROI.

From top-of-funnel storytelling to middle-of-funnel nurturing and bottom-of-funnel conversions, you’ll learn what actually works across the full marketing funnel. You’ll also hear practical insights on rep engagement, client activation, and employer branding, plus why earning attention is now the most critical currency in B2B. If you’re looking for inspiration and clear examples you can model, this episode will spark new ideas and sharpen your campaign strategy.

Let us know in the comments which B2B campaigns have impressed you or what you’re planning next.

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The Power of Storytelling in B2B: Hero's Journey & Case Studies

Épisode 122

vendredi 24 octobre 2025 • Durée 57:45

Tired of B2B marketing that sounds like a dry manual? In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ryan Heath show you how to swap jargon for irresistible narratives that win clients and close deals.

Learn the art and science of storytelling in B2B marketing to transform your brand from forgettable to essential.

The Deep Dive

- Your business has a story, and it's your most powerful marketing tool. Join us as we dive deep into how to build a winning narrative for your B2B brand:

- Understanding Story Structure: We break down classic frameworks like The Hero's Journey and show you how to apply them to your client's challenges.

-The Power of Vulnerability: Discover how embracing authenticity and emotion in business communication builds deeper trust and connection with your audience.

-Practical Application: Get hands-on tips for integrating powerful stories across all your marketing channels: your website, email campaigns, and high-impact case studies. -Make

Your Brand Irresistible: Learn how creativity and a commitment to genuine connection can completely transform your marketing strategies.

Your brand is ready for a powerful narrative—watch the episode to start building deeper client connections today!

🔗 Find out more about The Marketing Blender themarketingblender.com

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Culture-Brand Alignment: Why B2B Success Depends on Your Internal Vibe

Épisode 121

jeudi 16 octobre 2025 • Durée 32:40

Is your company culture a secret weapon or a hidden liability?

Join us for this insightful episode of The Marketing Blender Show, where host Dacia Coffey sits down with Leshawnda Larkin, a fractional Chief Marketing Officer and marketing strategy expert with a robust background in B2C and B2B marketing.

In the B2B world, culture is the often underutilized engine of growth. LaShanda shares her extensive experience with Fortune 500 companies, discussing innovative strategies and the critical importance of aligning company culture with your brand for sustained organizational growth.

We dive deep into:

- The business case for investing in your internal "vibe."

- How culture influences B2B buyer decisions and brand loyalty.

- The significance of community building in B2B marketing. Practical advice and compelling examples to make a meaningful internal and external impact.

This episode is packed with B2B marketing tips, brand strategy insights, and actionable advice for CMOs, marketing leaders, and founders aiming to build a more successful and authentic organization.

👍 Like this video if you found these insights helpful 👍

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Authenticity in Social Media: Why It's Your ONLY Strategy for 2025

Épisode 120

jeudi 9 octobre 2025 • Durée 29:09

Want to know the secret to sustainable growth on social media in 2025? It's not buying followers, chasing viral fads, or relying on short-term gimmicks. It's AUTHENTICITY.

In this episode of The Marketing Blender Show, Dacia Coffey sits down with Hudson Labno, a tech news creator who grew his social media following to over 100,000 with a genuine approach.

They dive deep into:

-The pitfalls of "fake it 'til you make it" and why it kills long-term engagement.

-Hudson's journey and real-world tactics for building a loyal community.

-The critical shift from short-term virality to genuine storytelling. -Why businesses and personal brands must prioritize real connections for 2025.

Stop wasting time on strategies that don't work! This episode is packed with actionable advice for content creators, marketers, and business owners looking to effectively engage their audience and build a platform that lasts.

👍 Like this video if you found these insights helpful 👍

🔔 Hit the notification bell so you don't miss future episodes 🔔

🔗 Find out more about The Marketing Blender themarketingblender.com

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Unlock the Power of the Flywheel: Transforming Customer Journey Mapping

Épisode 119

jeudi 2 octobre 2025 • Durée 45:20

In this episode of The Marketing Blender Show, host Dacia Coffey sits down with fractional CMO Lisa Albert to reveal why leading businesses are shifting from the traditional marketing funnel to a holistic flywheel approach.

Discover how to break down silos, achieve cross-team alignment, and use key metrics like gross revenue retention (GRR) and customer lifetime value (LTV) to drive sustainable growth. Lisa shares practical strategies you can implement right away to improve customer engagement, boost profitability, and scale your organization—whether you’re in B2B or B2C.

✨ What You’ll Learn in This Episode:

- Why the funnel is outdated and how the flywheel model improves the customer journey

- Strategies to enhance gross revenue retention and increase lifetime customer value - How to align marketing, sales, and customer success teams for maximum impact

- Real-world tips for implementing flywheel strategies at scale

If you’re ready to optimize your customer experience and unlock consistent revenue growth, you don’t want to miss this conversation!

🔗 Find out more about The Marketing Blender themarketingblender.com

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Stop Guessing, Start Growing: The Marketing Systems You Need

Épisode 118

jeudi 25 septembre 2025 • Durée 18:14

Ready to stop guessing and start growing? In this episode of The Marketing Blender Show, Dacia Coffey reveals the three essential systems you need for predictable, sustainable, and exciting business growth.

Learn how to build a powerful lead generation system with multiple sources, a high-converting lead conversion system, and a lifetime customer value system to keep your business thriving.

Tune in to discover the actionable steps you can take to drive aggressive revenue growth.

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The Marketing Blender Show – Détails, épisodes et analyse

Détails du podcast

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Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

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Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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The Marketing Blender Show – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

LinkedIn15

Other13

Youtube18

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

LinkedIn15

Other13

Youtube18