On The Knowledge Podcast, you’ll hear from the best and brightest minds in business, entrepreneurship, and beyond. Hosted by writer and entrepreneur David Elikwu, each episode features in-depth interviews with makers, thinkers, and innovators from a variety of backgrounds.
The Knowledge is a weekly newsletter for people who want to get more out of life. In every issue, David shares stories, ideas and frameworks from psychology, philosophy, productivity and business. With insights that are both practical and thought-provoking, The Knowledge will help you think more deeply and get more done.
Follow David's newsletter at: theknowledge.io / Keep the conversation going on Twitter at @Delikwu using the hashtag #TheKnowledge
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Données mises à jour le 04/07/2026
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145: From Survival Mode to CEO Mode - Breaking the Cycle (ft. Christine Carrillo)
jeudi 17 avril 2025 • Durée 37:15
David speaks with Christine Carrillo, an executive coach for early-stage CEOs and founder of The 20-Hour CEO. Christine has built three companies generating over $200M in revenue and now helps founders build lean, profitable businesses without burnout.
They talked about:
🏚 Growing up in poverty and becoming head of household at 14
🛠 Navigating trauma, burnout, and building resilience
💡 Why freedom, not money, was her ultimate definition of success
🚀 Starting and scaling VC-backed and bootstrapped companies
🧘🏽♀️ Rewriting productivity rules with the 20-Hour CEO
🧠 The mindset shift from survival mode to CEO mode
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
144: From Football Dreams to AI Innovator (ft Alex Fefegha)
jeudi 10 avril 2025 • Durée 51:06
David speaks with with Alex Fefegha, a creative technologist who currently works as a creative coder at Google's Arts & Culture Lab. Previously, Alex founded COMUZI, a design studio he started at 19. He also runs The Office of Art & Technology, creating games and interactive experiences.
They talked about:
💻 How Alex got into tech after growing up in South London
⚽ Getting kicked out of a football academy put him on a new path
🎵 Losing thousands trying to break into the music industry
🧠 Teaching himself to code and making it his edge
🤖 AI and why he says “computers are stupid”
🚀 How he built COMUZI - a creative studio working on cutting-edge AI projects
Feminist Internet | https://www.feministinternet.com/
👤 Connect with Alex:Support this podcast at —
143: Why Playing It Safe Could Be the Riskiest Career Move (ft. Taylor Pearson)
jeudi 3 avril 2025 • Durée 01:26:51
David speaks with Taylor Pearson, an author, investor, and principal at Mutiny Fund. Taylor wrote The End of Jobs, a book about how work is changing and what that means for people building their careers today. These days, he focuses on decision-making, risk, and helping investors think about uncertainty through his work at Mutiny Fund.
They talked about:
📚 How ditching plans to become a lawyer changed Taylor's life
⚠️ How "safe" career paths often hide the biggest risks
💼 Why some jobs will feel secure until they aren't
🔒 Why job security and career stability are not the same thing
🧾 How to track your life balance sheet beyond money
🧠 How thinking like an investor can help with making smarter life choices
142: From eBay seller to a publicly listed brand empire (ft. Colin Landforce)
jeudi 27 mars 2025 • Durée 32:47
David speaks with Colin Landforce, a serial entrepreneur who started his business journey as a teenager and went on to build successful ventures across multiple industries, from tech to cannabis. Colin is the founder of LTRMN, a multi-million dollar consumer cannabis product company, and creator of Cut30, a 30-day bootcamp that has helped over 1,000 creators and brands improve their short-form video skills for Instagram, TikTok, and YouTube.
They talked about:
💰 Having a positive relationship with money
🔥 His early entrepreneurial start with CD burning and eBay
🎉 Building a party promotion business in high school
🌱 Challenges of getting in to the cannabis industry
👥 Biggest lessons from building teams that win
🧠 Developing the right mindset to handle business risks
141: How understanding humans gives you the edge over AI in marketing (ft. Neville Medhora)
jeudi 20 mars 2025 • Durée 35:11
David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.
Copywriting has evolved dramatically since its beginnings, and in this episode, Neville and David explore this transformation. Neville breaks down the AIDA formula - a 4-step approach that can instantly improve your writing. We discuss how to set meaningful goals and where to focus your time and energy. With AI rapidly changing the landscape, we examine its impact on copywriting careers. Finally, we debate whether David Ogilvy's classic advice still applies in 2025 or if it's time for new thinking. This conversation offers practical insights for anyone looking to sharpen their copywriting skills in today's changing environment.
They talked about:
📝 How copywriting has changed over time
🎯 How to set goals and decide what to focus on
👀 Whether David Ogilvy's copywriting lessons are still useful in 2025 (spoiler: they are!)
🧠 The AIDA formula: a 4-step approach to better your copywriting right away
140: From a High-School Side Hustle to 7-Figure Exit (ft. Brandon Pindulic)
jeudi 13 mars 2025 • Durée 01:10:55
David speaks with Brandon Pindulic, President of Spacebar Ventures, a digital business incubator and investment firm. He also previously founded OpGen Media, which he sold in a 7-figure exit at age 21.
They talked about:
🏢 Building OpGen Media and leading it to a 7-figure exit
🤝 Surrounding yourself with successful people
🐋 Landing big clients and growing the business
🚫 Learning from failed business ventures
🚀 The importance of going big in business
⚖️ Making decisions as a founder, operator, and investor
139: Why cities are now competing for nomads (ft. Sondre Rasch)
jeudi 6 mars 2025 • Durée 41:27
David speaks with Sondre Rasch, Co-founder and CEO of SafetyWing, a global social safety net for remote workers and companies.
A natural entrepreneur, Sondre started selling server space in his early teens whilst playing MMORPGs. While most kids were focused on high school, at 14 he was already planning to build a Silicon Valley company, something he'd eventually do twice as a Y Combinator founder with Superside and later SafetyWing.
Sondre used his own problems as a digital nomad to create solutions that now help thousands of people who want the freedom to work from anywhere.
They talked about:
🏙️ Why cities are now competing for nomads
🌐 The Rise of Internet Countries
🌱 How Reddit Keeps Subcultures Alive
🚀 How work is becoming borderless, not just remote
🛡️ Building safety nets for nomads (SafetyWing)
This is just one part of a longer conversation, and it's the third part. You can listen to the earlier episode here:
🗣 Mentioned in the show:👤 Connect with Sondre:Support this podcast at —
138: Copywriting Expert shares Business Lessons from 20 Years Online (feat. Neville Medhora)
jeudi 27 février 2025 • Durée 42:15
David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.
Neville never set out to be a copywriter - it just kind of happened. He started out messing around with online businesses with his friends in the 2000s, got hooked on findings ways to optimise sales, and realised that the right words could make people take action. In this episode, Neville shares some of his wildest experiments (including trying out homelessness) and his parents reaction, how he almost got himself and Noah Kagan in trouble with Mark Zuckerberg, and the opportunities that AI can bring you - if you are paying attention now.
We talked about:
🚀 How tackling challenges helps you grow in life and business
🧠 Why having unstructured time is key for big, creative ideas
🔄 Whether a truly stable career path even exists
💰 The power of taking risks and trying new things
🔍 How being transparent in marketing builds trust that lasts
137: How You Can Feel More Alive in Your Work (feat. Michael Ashcroft)
jeudi 20 février 2025 • Durée 01:55:17
David speaks with Michael Ashcroft, a writer and Alexander Technique teacher who previously spent 10 years consulting on clean energy innovation.
A lot of Michael's work centres around helping people expand their awareness. He's written several essays and posts I've loved, particularly about the concept of grinding, and how paying attention to our awareness can help us maximise our creativity, productivity, posture and physical engagement.
We talked about:
🔄 Corporate to Self-Employment – Freedom, ambition & avoiding burnout
🤔 Mindset & Decisions – Priorities, big choices & challenges
Digital One Dead Bot | https://www.wionews.com/world/deadbots-the-digital-soul-that-can-speak-for-you-after-your-death-478639
New Inc Museum | https://www.newmuseum.org/
Ross Goodwin | https://rossgoodwin.com/
Es Devlin | https://esdevlin.com/
Rakim the hip hop | https://en.wikipedia.org/wiki/Rakim
The Thames Path 2040 | https://www.newreal.cc/artworks/the-thames-path-2040
MKBHD | https://mkbhd.com/
ChatGPT | https://openai.com/blog/chatgpt/
Website: https://lexfefegha.com/
Twitter: https://x.com/lexfefegha
LinkedIn: https://www.linkedin.com/in/lexfefegha/
👨🏾💻 About David Elikwu:
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.
Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.
The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.
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