The Food Blogger Pro Podcast – Détails, épisodes et analyse

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Podcast The Food Blogger Pro Podcast

The Food Blogger Pro Podcast

Bjork Ostrom

Business & Entrepreneuriat
Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 555

Hosting podcast Libsyn
Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook

Épisode 547

mardi 2 décembre 2025 • Durée 01:00:32

Turning 5 million social media followers into real revenue, syndicating content strategically across platforms, and prioritizing Facebook with Lexi Harrison from Crowded Kitchen.

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Welcome to episode 547 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lexi Harrison from Crowded Kitchen.

Inside Crowded Kitchen's Strategy for Growing to 2.4 Million Followers on Facebook

Lexi Harrison and her mom first started sharing food content on Instagram back in 2015 — and what began as a fun creative outlet has now turned into a thriving, multi-platform business with over 5 million followers across Facebook, Instagram, and TikTok.

In this episode, Lexi shares how they strategically grew their audience, refined their content approach, and learned to make social media work for their business. You'll hear how they navigated major shifts in priorities, why they overhauled their content strategy, and what happened when they decided to take Facebook seriously.

If you've ever wondered how to build momentum on social media — or how to balance growth and monetization — you won't want to miss this one!

Three episode takeaways:
  • The benefits of prioritizing social media growth — For Crowded Kitchen, focusing on building their social media following has paid off significantly. Their social media traffic now surpasses their organic website traffic, and they're earning $4,000–$6,000 per week through the Facebook Monetization Program. On top of that, their larger audience has allowed them to secure higher-paying brand partnerships and even land a cookbook deal — clear proof that investing time and effort into social growth can yield major returns.
  • How they use recipe series to drive engagement and new followers — Lexi shares more about their use of series like the "better than storebought" series they ran on social media in early 2024 that helped them grow from 30,000 followers in April of 2024 to over 2.4 million followers on Facebook now. Lexi explains the formula they use for the series, and tips for increasing new follower sign-ups.
  • How they syndicate and recycle content strategically across platforms — With only 200 short-form videos to work with, Lexi explains their content posting schedule, their reposting strategy, and how they recycle content to reduce the workload and allow for time off (like for her maternity leave).

Resources:

Thank you to our sponsors!

This episode is sponsored by Raptive and Yoast.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Surviving (and Thriving) in an AI-First Search World with Casey Markee

Épisode 546

mardi 25 novembre 2025 • Durée 58:29

Adapting to the evolving search landscape, building an ecosystem around your food blog, and practical strategies for staying visible in an answer-engine-first world with Casey Markee from MediaWyse.

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Welcome to episode 546 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from MediaWyse.

Surviving (and Thriving) in an AI-First Search World

In this episode, we're welcoming back Casey Markee from MediaWyse to talk about the evolving nature of search and traffic.

Casey shares his latest insights on AI Overviews, their impact on food bloggers, how SERPs are changing, and why great content still wins. Bjork and Casey also chat about whether you should block AI bots, the growing importance of community, and practical strategies for staying visible in an answer-engine-first world.

If you've been concerned about traffic drops, the future of food blogging, or how AI will reshape content discovery, this episode is a must-listen.

Three episode takeaways:
  • How AI Overviews are impacting traffic to food blogs — Casey explains the trends he is observing in his site audits and explains what it means for food creators.
  • Why the need for trustworthy recipe creators has not diminished — Casey believes that the need for recipes created by trustworthy food bloggers is stronger than ever, and that the clarity, structure, and usefulness of your food blog will still drive success.
  • How to adapt to the evolving search landscape — Casey shares his recommendations for food blogs to stay relevant — including AI buttons, building an ecosystem around your food blog, Google Discover, and how to get cited in AI overviews.

Resources:

Thank you to our sponsors!

This episode is sponsored by Yoast.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Food Blogging News Roundtable: AI-Generated Food Content, Optimizing Opt-ins, and Building A Personal Brand

Épisode 537

mardi 23 septembre 2025 • Durée 57:39

How to identify AI-generated food content, optimize email opt-ins, and build a personal brand with Emily Walker and Bjork Ostrom.

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Welcome to episode 537 of The Food Blogger Pro Podcast! This week on the podcast, we're bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter!

Food Blogging News Roundtable: AI-Generated Food Content, Optimizing Opt-ins, and Building A Personal Brand

In our latest episode, we sat down with Bjork Ostrom and Emily Walker to talk about the future of food blogging. The main takeaway? Don't let AI steal your thunder! We dive into why your personal stories and unique perspective are more crucial than ever to standing out. We also cover why building an email list is your most valuable asset (stop us if you've heard this before!) — it's the one place you can directly connect with your audience.

So if you're looking to create content that feels genuine and builds a real community, this episode is a must-listen. Bjork and Emily share tips for creating high-quality content that not only ranks with search engines but also earns the trust of your readers.

Three episode takeaways:

Think of AI as a tool, not a replacement: In a world where AI can write a recipe in seconds, the episode stresses that your unique voice and personal stories are what truly set you apart. Don't just create content; share your perspective and connect with your audience on a personal level!

Email is your secret weapon: Social media algorithms can change at any time, but your email list is something you own. The conversation highlights why building a strong email list is a crucial and reliable way to communicate directly with your community and build long-term trust.

SEO and authenticity can go hand in hand: From your photos to your SEO strategy, the show explains that authenticity is key. Instead of just chasing trends, focus on creating high-quality content that solves real problems for your readers. This approach builds trust with your audience and helps you stand out with search engines.

Resources:

Thank you to our sponsors!

This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

448: How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers

Épisode 448

mardi 13 février 2024 • Durée 46:11

Using trending audio on TikTok, navigating the social media algorithms, and creating video content with Faith Christensen from Faith's Fresh.

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Welcome to episode 448 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Faith Christensen.

How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers

Faith first started posting food content to Instagram and TikTok when she was in 2019 when she learned she was intolerant to gluten and dairy. Since that time, she has taken her career as a food creator full-time and grown her social media accounts to over 2.5 million followers (!!!).

In this interview, Bjork and Faith talk about Faith's strategy for creating video content, how she uses trending audio, her tips for navigating the algorithms, and why she decided to work with a management agency to support her with brand partnerships.

If you're looking to up your game on TikTok or Instagram this year, you won't want to skip this interview!

In this episode, you'll learn:
  • How Faith grew her social accounts to over 2.5 million followers.
  • More about how she uses trending audio on TikTok.
  • About her process for creating video content on Instagram and/or TikTok.
  • How she approaches reposting content between platforms.
  • Her thoughts on navigating the algorithms on social media.
  • The importance of changing camera angles when filming videos for TikTok.
  • Why she exclusively edits on her phone.
  • How she uses analytics to shape her strategy on TikTok and Instagram.
  • Why she decided to work with a management agency.

Resources:

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This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

447: How to Diversify Your Traffic and Income with Ewen Finser

Épisode 447

mardi 6 février 2024 • Durée 55:21

Approaching risk as an entrepreneur, diversifying your income, and learning more about the changes in the world of search with Ewen Finser.

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Welcome to episode 447 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser.

How to Diversify Your Traffic and Income

The last few years have brought big changes to the online content creation world — AI, Google algorithm changes, you name it! As an entrepreneur, these changes can feel overwhelming, discouraging, and even scary. So… what can you do about it?

That's why we asked Ewen Finser back on the podcast! He knows a lot about the importance of diversifying your business — from traffic sources to income and everything in between.

Bjork and Ewen chat about how to diversify your traffic income, how to approach risk, and different strategies and tools for managing your finances. Don't miss this interview!

In this episode, you'll learn:
  • About some of the changes happening in the world of search.
  • More about search generative experience on Google.
  • How to approach risk on search, email, and social media platforms to help create a stable foundation for your business.
  • How to think about the income you're creating from your business as an investor.
  • The importance of diversifying your income.
  • How to approach scaling your business and managing risk.
  • About Ewen's favorite tools and apps for money management.

Resources:

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This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

446: How to Position Yourself as an Expert with Erin Jeanne McDowell

Épisode 446

mardi 30 janvier 2024 • Durée 59:09

Promoting your work, creating multiple forms of content for different platforms, and positioning yourself as an expert with Erin Jeanne McDowell.

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Welcome to episode 446 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Jeanne McDowell.

How to Position Yourself as an Expert

Erin Jeanne McDowell is a cookbook author, food blogger, and video creator who brings lots of joy to everyone who follows along with her. In this interview, Bjork and Erin discuss her career journey so far, and how it all started with her love of writing.

Erin discusses her approach to creating multiple forms of content for her many platforms, including how she balances creating video content for Food52 and her own YouTube channel.

She has come to be one of the leading experts on baking in the online space and you'll learn lots of her secrets in this great interview!

In this episode, you'll learn:
  • How Erin's entrepreneurial journey as a food creator started.
  • The importance of prompts in writing.
  • How she has approached the promotion of her cookbooks.
  • Her strategy for creating multiple forms of content (without getting too overwhelmed).
  • What it is like creating content for Food52 vs. her brand.
  • How she thinks about her schedule and productivity.
  • How she has become the ultimate expert in baking as a content creator.

Resources:

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This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. 

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

445: Zero-Based Dream Building for Content Creators with Bjork Ostrom

Épisode 445

mardi 23 janvier 2024 • Durée 24:13

Pursuing zero-based dream building, being intentional about educating yourself, and focusing on yourself and the needs of your audience with Bjork Ostrom.

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Welcome to episode 445 of The Food Blogger Pro Podcast! This week on the podcast, we have a solo episode with Bjork!

Zero-Based Dream Building for Content Creators

In this solo episode, Bjork is chatting all about the concept of zero-based dream building. He discusses why you might want to try this strategy when thinking about growing your business and following your dreams, as well as how to go about zero-based dream building.

Bjork goes through a step-by-step process of zero-based dream building, which should help you as you're thinking about setting goals for your business and for personal growth!

It's a short but sweet, thought-provoking episode — the perfect listen as we head into 2024.

In this episode, you'll learn:
  • How to approach 'zero-based dream building.'
  • The importance of staying in your own lane when building your dream (i.e. business).
  • Why you should focus on yourself (how you like to communicate and what you'd like to be an expert in).
  • Why you should focus on the needs of your audience during this process.
  • How to pursue getting a tiny bit better every day at a medium and a topic.
  • How to be intentional about how you educate yourself.

Resources:

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This episode is sponsored by Clariti and Cultivate WP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

444: Overcoming Fear, Judgment, Imposter Syndrome, and Perfection as an Entrepreneur with Sally Zimney

Épisode 444

mardi 16 janvier 2024 • Durée 52:03

Leveraging the power of your voice, overcoming mental barriers to trying new things, and tackling imposter syndrome with Sally Zimney.

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Welcome to episode 444 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Zimney.

Overcoming Fear, Judgment, Imposter Syndrome, and Perfection as an Entrepreneur

Have you ever felt a sense of fear, judgment, imposter syndrome, or a need for perfection as a food creator? Assuming this is a rhetorical question because… who hasn't?! That's why we asked Sally Zimney to join us on the podcast — she's a professional speaker with a Master's Degree in Persuasion (!!).

In this interview, Bjork and Sally talk about the power of speaking and why it's so important as an entrepreneur. Sally explains how to overcome the mental barriers that might be holding you back from trying something new.

It's a really inspiring and thought-provoking interview — we hope you enjoy it!

In this episode, you'll learn:
  • More about Sally's professional journey (and how it overlapped with Bjork's)!
  • The importance of finding your professional 'playground.'
  • How Sally empowers people to leverage the power of speaking.
  • How she defines "speaking" (spoiler alert: you don't need to be an extrovert to be a speaker).
  • How to overcome fear, judgment, imposter syndrome, and perfection when it comes to trying new things.
  • How and why AI might impact our desire for human connection and imperfection.

Resources:

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This episode is sponsored by Clariti and Raptive. Learn more about our sponsors by going to foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Tiny Bites: The Corporate Transparency Act and What You Need to Know

jeudi 11 janvier 2024 • Durée 26:27

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from LISS Legal all about the new Corporate Transparency Act.

Get the resources for this episode at foodbloggerpro.com/tiny-bites-corporate-transparency-act.

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If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

443: Why David Lebovitz Switched from Blogging to Substack

Épisode 443

mardi 9 janvier 2024 • Durée 01:08:49

Working as a food creator for 25+ years, transitioning from food blogging to Substack, and future-proofing your content against AI with David Lebovitz.

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Welcome to episode 443 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Lebovitz.

Why David Lebovitz Switched from Blogging to Substack (and How he Quadrupled his Income)

David Lebovitz is a pastry chef, cookbook author, and OG food blogger (he first started his blog in 1999!). He has witnessed every new platform, algorithm update, and trend in the last 25 years and is still one of the most successful food creators in the business.

In this interview, Bjork and David chat about David's recent pivot from food blogging to his Substack newsletter. David shares what he loves about Substack, what he misses about blogging, and how he has had so much success with his newsletter.

We are big fans of David (and his sense of humor!) and know you'll love this episode.

In this episode, you'll learn:
  • The importance of adapting or adopting as a creator.
  • All about David's journey through food blogging.
  • Why David stopped blogging and switched to Substack (and what he misses about blogging).
  • How and why he started doing Instagram Lives (and more about his success with them).
  • How he approaches free vs. paid content on Substack.
  • The meaning and importance of various metrics (like engagement) as a food creator.
  • What it's like to be a food blogger in France.
  • What he would do differently if he were starting out as a food creator now.
  • His thoughts on AI in the food blogging space and future-proofing against AI.

Resources:

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This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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