The Exchange – Détails, épisodes et analyse

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The Exchange

Loop Returns

Business & Entrepreneuriat

Technologie

Fréquence : 1 épisode/7j. Total Éps: 41

The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience. The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.

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Apple

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Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇬🇧 Grande Bretagne - marketing
23/12/2024
#99

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://loopreturns.com/blog/the-4-types-of-returns-and-how-they-impact-ltv
5 partages
https://loopreturns.com/ebook/customer-centric-return-policy
4 partages
https://www.everlane.com/
2 partages

https://www.linkedin.com/in/aaron-spivak-hushblankets/
2 partages
https://www.linkedin.com/in/davewardell/
2 partages
https://www.linkedin.com/in/davidmeermanscott/
1 partage

https://twitter.com/lovevalgeisler
1 partage
https://twitter.com/dmscott
1 partage
https://twitter.com/benparr
1 partage

Qualité et score du flux RSS

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Qualité du flux RSS

Correct

Score global : 73%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

The Philosophy and Tech-Stack of Pura Vida's Customer Success Team

Épisode 40

jeudi 5 août 2021 • Durée 42:31

Connect with Dan

This Show's TL;DR

Dan explains what Puravida is all about
We talk about why the team is called customer success and not support or service
We discuss why CS is the glue-team
Dan gives the framework for how growing brands should think about customer success
We talk about the help desk being the backbone of the CS team
Dan shares tools they use to collect the right customer feedback
We go over a tool that Puravida uses to automate those WISMO conversations
Dan explains the value of seamless returns experiences
We talk about why Dan doubled the return window length
We discuss what channels customers are looking to engage with Puravida on
Dan shares how they handle answering customer inquiries on Instagram
We discuss where the best CS reps for ecommerce come from
Dan shares his go-to questions for interviewing
CS is an investment, not a cost

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How a Bedding Brand Discovered an Opportunity in Apparel with Hill House Home

Épisode 39

jeudi 29 juillet 2021 • Durée 27:39

Connect with Nell:

Twitter
Instagram
Hill House Instagram

Here's This Shows TL;DR:

Nell gives us all a quick summary of what Hill House Home is all about
We go over what the brand started selling and the transition that has happened over time
Nell explains that from very early on the customer was part of product decisions
We talk about using retail spaces and Instagram to find your next product idea
Look for active sharing to see what is resonating (share > likes)
We discuss how Nell knew she had found a winner with their flagship product "The Nap Dress"
Nell explains the "group chat effect" and why it's more powerful than referral programs
There's insane value in being a customer yourself
Nell gives a few easy tips for getting customers talking
We go over the added expenses and logistics of apparel over bedding
Returns are the fitting room of the internet and are a customer experience play
Changes are best when they are iterative
Nell shares her number one tip for getting customer feedback

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Baseballism Shares Why Returns Are a Retention Play

Épisode 30

jeudi 13 mai 2021 • Durée 22:58

Connect with John:

Resources we Discuss in This Episode:

Baseballism on building a brand around your passion
The Returns Benchmark Report

Brands John Looks to for Inspiration:

Brooklinen
Any brand he shops at :)

Here's This Shows TL;DR:

John shares a bit about what Baseballism is all about
We talk about how a return is where you get the best feedback to improve
John talks about how returns fit into website and customer service experiences
We go over how all of these pieces fit together
John gives us a look into how returns were handled in the past
We cover why the old way was such a poor experience (pre-paid labels and excel docs)
Why returns were taking 10mins per return
Using Loop has allowed Baseballism to see how returns play into the bigger picture
The pitfalls of manually tracking
The data that John is looking at
How he uses individual comments to find the next place to improve
The benefits of turning refunds into exchanges
Tips for discovering you have a return problem

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Asking Mom About Ecommerce for Mother's Day

Épisode 29

jeudi 6 mai 2021 • Durée 26:13

Articles Referenced:

How Canadians Feel About Cross-Border Commerce
Solving Cross Border Returns

Show Notes:

Barb explains that she runs a bed and breakfast
We talk about her first purchases online
We discuss what she likes and dislikes about online shopping
We go over what my mom thinks these terms mean (ROAS, Re-targeting, 3PL, and LTV)
My mom explains how she is being tracked and bombarded by ads
We talk about some of my stupid purchases as a kid
My mom explains that she does not know how to unsubscribe and is inflating your email metrics

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What's a Fanocracy and Why You Should Build One

Épisode 28

jeudi 29 avril 2021 • Durée 33:52

Connect with David:

Twitter
Linkedin

Fanocracy site

Brands David mentions as examples:

MeUndies
Duracell
HubSpot

Here's this shows TL;DR:

David explains what a Fanocracy is
We go over the destructive nature of Facebook and other social tools
We talk about how the book came to be and why his daughter was the co-author
Answer why brands should be building fandoms
David and Alex discuss what they are fans of and the communities around that
Even businesses you think would have zero benefits from fans like hospitals actually do
David explains what it means to "listen to humanize"
We go over the science behind feeling a sense of belonging
David explains how stock images and jargon kill your brand
We discuss how MeUndies is a great example of listening to humanize
We talk about the difference between influencer vs advocate and why influencers are not as great as you think
David explains what is meant by "give more than you need to" with an example from Duracell
We go over why you need to build your employees to be fans as well

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How to Become a More Sustainable Brand with EcoCart

Épisode 27

jeudi 22 avril 2021 • Durée 29:00

Connect with Ben:

dane@ecocart.io
Linkedin

EcoCart on Instagram
EcoCart on Twitter

Learning that Dane referenced:

UN Sustainability Goals
EcoCart Blog

Brands Dane mentions as great examples:

Clean Cult
Patagonia
Worn Wear

Here's this shows TL;DR:

Dane explains what EcoCart is all about
We hear the story of how the company started as a rental company believing in a sharing economy
Dane explains why sustainability has a greater spotlight on it than ever before
Consumer preferences and education levels are changing
Brands are under pressure from conscious consumers and government regulations
Dane explains the value of transparency and how you can leverage it
How EcoCart decides what projects to support and how you can use a similar process
Dane give his tips and tricks for brands to start with sustainability

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The Difference Between Buyer & User Personas. Here's How &Collar Uses Both to Grow

Épisode 26

jeudi 15 avril 2021 • Durée 36:45

Connect with Ben:

Videos we Discuss in This Episode:

Sexy Dad Campaign Video
Commuter Campaign Video

Brands Ben Looks to for Inspiration:

Patagonia
Allbirds
Chubbies

Here's This Shows TL;DR:

Ben shares where the inspiration for &Collar came from
We go over the definition of buyer and user personas
Ben shares how he sees himself as the user persona and how that has helped with decisions
We go over who &Collars buyer persona is and how they discovered that
Ben explains what has changed about the site experience since making that discovery
We talk about the creative the &Collar team created to speak to their buyer persona instead of just the user
Ben shares why a good mix of both user and buyer content leads to the best results
Start looking for the difference NOW you don't need Nielsen to do the research

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How to Create and Launch Products Customers Will Love with Moore & Giles

Épisode 25

jeudi 8 avril 2021 • Durée 24:15

Connect with Audrey:

Linkedin
Medium
M&G Podcast - Nothing to Hide
M&G Instagram

Brands Audrey Looks to for Inspiration:

Jenni Kayne
Everlane
Whitney Stoddard Art

Here's This Shows TL;DR:

Audrey tells us about Moore & Giles and the development of their ecommerce business
We discuss the role of product in ecommerce and why it took so long for ecom to adopt the discipline
Audrey tells us how she finds the next product idea
We go over how to curate your product catalog and what to do before you cut something
Multiple people and teams should be involved in product development and launch, Audrey describes who
We go over how the sprint methodology has made product development easier
Audrey explains how the pandemic lead to new innovation
We go over when product and marketing need to coordinate handoffs
Audrey tells us how Moore and Giles uses pre-sales to create added demand
Audrey tells us the brands she looks to for inspiration

Other Helpful Resources:

Return Benchmarks by Vertical

Life After Shark Tank with Walkee Paws

Épisode 24

jeudi 1 avril 2021 • Durée 29:02

Connect with Lisa:

Instagram
Linkedin

Brands Lisa Looks to for Inspiration:

Apparis
Fashion-forward brands
Home goods space

Here's This Shows TL;DR:

Lisa tells us a bit about what Walkee Paws is and how the idea came to be
We talk about who is the most intimidating shark to pitch in front of
Lisa explains the process of getting on the show and how she lucked out a bit
The goals you should have in mind when you go to pitch
The value of doing your research on each shark
We talk about the doors that open after your show airs (retail, sponsorships, endorsements)
Lisa shares how her sales were impacted in the week after (up over 500%)
We talk about some inventory issues and how Walkee Paws worked though that
Lisa shares her tips for making sure that you own the pitch and get to talk about what you want
We go over the best tips for brands to survive life after Shark Tank

Other Helpful Resources:

3 Strategies Walkee Paws Used to Transform Their Returns Page
Return Benchmarks For Each Vertical

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How to Build a Brand That Stands Out With Baboon to the Moon

Épisode 23

jeudi 25 mars 2021 • Durée 31:53

Connect with Baboon:

Instagram
Twitter

Brands Kush Looks to for Inspiration:

Benetton
Diesel
Nike
Patagonia
Urban Outfitters
Leon Dore

Here's This Shows TL;DR:

Kush makes Alex and Tim guess what the name of the brand means
Alex and Tim butcher it and Kush doesn't bail us out :)
Kush explains how the ideas for some of their graphics come together
We go over the importance of a mood board
The importance of defining what you are not as well as what you are
Where to turn for inspiration so that you don't look and feel like everyone else
The correct checkpoints to get feedback on creativity
We talk about how most things are a remix, you need to build your own that's unique
Kush explains some of the places he looks to so he can break away from the "bag market"
We talk about some of Kush's favorite brands and what we can learn from them
Don't shock just to shock you need to build everything into your purpose

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